--- title: Twitter Ads Reviews meta_title: 'Twitter Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Twitter Ads works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 242 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Twitter Ads Reviews **Vendor:** Twitter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 242 ## About Twitter Ads Get your Tweets and your account in front of more people who are interested in your business. ## Twitter Ads Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Twitter Ads, making it easy to create and manage campaigns effectively. (1 reviews) - Users appreciate the **great and reliable customer support** of Twitter Ads, making campaign management easier and smoother. (1 reviews) - Users find the **ease of use** of Twitter Ads beneficial, with a familiar UI and straightforward campaign setup. (1 reviews) - Users find **easy creation** of campaigns on Twitter Ads beneficial, thanks to its intuitive UI and helpful support. (1 reviews) - Users find the **easy management** of Twitter Ads helpful for creating campaigns effortlessly with a familiar UI. (1 reviews) - Implementation Ease (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users are frustrated by the **lack of ad editing options** after posting, limiting flexibility and control over campaigns. (1 reviews) ## Twitter Ads Reviews ### 1. Easy and simple system to use for Twitter Advertisement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Twitter Ads?** Twitter Ads has a really similar UI to the X home page what helps a lot to get used to the platform as a first user. It has several features, like you can create tweets ( ads) from scratch or copy existing ones. Campaigns are easy to implement and you just need to follow the UI workflow and that will help you to start creating your campaigns. I don´t use it on daily basis but at least once pert week and it´s always easy to build new ads and develop new campaigns. Customer support is great and reliable, their account managers have walk us through the process whenever there is a new feauture. **What do you dislike about Twitter Ads?** The ability that you can´t edit ads once they are already posted. **What problems is Twitter Ads solving and how is that benefiting you?** It helps us to reach audiences that use Twitter ( X) . ### 2. Twitter is known for trending social media platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hafeez A. | Software Development Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Twitter Ads?** Twitter is the best social media platform which is know for trending to run any hashtag topic or campaign on any political, social, cultural, economic and entertainment activities with the adds and multiple content to reach and teach the people of society and to the people connected on networks. Very easy, supportive and I used it daily for myself personally. **What do you dislike about Twitter Ads?** Twitted is the place where a fraud content should be prevented as it is the platform which gets viral very faster on any topic. This should be implemented. **What problems is Twitter Ads solving and how is that benefiting you?** Basicllay on runnings ads and any campaigns on twitter, it reaches your target audience in the right time and faster enough to spread across the people connected over the networks. Hence this is good to socialize any message on the twitter and it will benefit the people on other end to be aware of the activities going on in and around and learn from it. ### 3. Very useful tool for sending advertisements. **Rating:** 3.5/5.0 stars **Reviewed by:** Celene J. | Social Media Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Twitter Ads?** Twitter Ads' targeted audience reach is my favorite feature. I can tailor advertising campaigns to relevant users using the platform's sophisticated targeting features. Real-time analytics provides comprehensive performance information for continual improvement. **What do you dislike about Twitter Ads?** The absence of several sophisticated features present on other ad networks is what I enjoy the least about Twitter Ads. Broader customization and greater ad production flexibility in comparison to certain competitors are possible. Still, the tool works well for contacting Twitter users. **What problems is Twitter Ads solving and how is that benefiting you?** Using Twitter Ads, I solve challenges related to visibility and reach on the platform. Benefits include the ability to reach specific audiences through detailed targeting options. Additionally, real-time analytics provide me with valuable information about campaign performance, allowing me to adjust strategies in real time. The platform also facilitates direct interaction with the audience through replies, retweets and likes, contributing to greater engagement and brand visibility. ### 4. Not the best experience setting up Ad campaigns **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Twitter Ads?** Basic features worked fine. We Ran a few rounds of campaings to test the channel. It wasn't the seamless experience like we had with other social media channels. The ad manager needs serious work to improve the user experience. **What do you dislike about Twitter Ads?** Other than the fact that nothing was easy to find and setup, which is major, we were fine. We managed to get in touch with an AE to discuss how we could improve our campaigns and expand our budget but the representative joined the call 30 minutes late, chewing food. Not very professional. **What problems is Twitter Ads solving and how is that benefiting you?** We were running ad campaign for both brand awareness and lead generation. We tried twitter knowing that the audience was very relevant. Our problem was that the targeting wasn't very easy to specify, so we had hard time running very targetted campaigns. ### 5. Best for advertisement **Rating:** 5.0/5.0 stars **Reviewed by:** Manish R. | Functional Tester, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Twitter Ads?** Twitter Ads is a social media platform where large groups of people engage every day and Twitter targets them through ads. Twitter allows users to create an ad and pay the due amount later. Its target audience is best for businesses that target specific audiences only. **What do you dislike about Twitter Ads?** It is not working properly on Android phones. Expensive as compared to others. Need to buy a subscription before publishing ads. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads help me to grow my business by advertisement. I can create an ad for people who are outside of my country. ### 6. Cheap but not the best **Rating:** 3.0/5.0 stars **Reviewed by:** Mohit V. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Twitter Ads?** Twitter is run by Elon and that is the best part and you get freedom of speech. Easy to use and faster results. **What do you dislike about Twitter Ads?** I dont like that i cant control exactly where the ads should be. Sometimes I see my ads below wrong tweets or in bad twitter profile. If twitter could create a rating system for profile and we select the account and then we can more money for the right ads. **What problems is Twitter Ads solving and how is that benefiting you?** Its making addition platform for advertisers with a active and huge user base, whom we can target and get the conversion for our ads. ### 7. Best marketing tool to target VIP users **Rating:** 4.5/5.0 stars **Reviewed by:** Harikumar P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Twitter Ads?** Twitter ads plays an important role to target well defined and high quality users around the world. Mostly i used to target celebrities **What do you dislike about Twitter Ads?** The support from the team is very less and needs to bring more support resources **What problems is Twitter Ads solving and how is that benefiting you?** To target VIP level users and to show ads to highly relevant audiences ### 8. Faster way of covering mass population **Rating:** 4.0/5.0 stars **Reviewed by:** Sai V. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Twitter Ads?** Twitter ads help in reaching out to the mass in short time twitter ads captures the right audience based on their alogorithm They also have the boosting feature which the influencers can use **What do you dislike about Twitter Ads?** Twitter sometime allows to post sensitive content they also create a lot of noise and cause distraction Lot of hate speech takes place **What problems is Twitter Ads solving and how is that benefiting you?** One of the major benefit is the reach os users And the problem of cost also.... cheaper to post in twitter ### 9. Useful Channel For Discussions **Rating:** 2.5/5.0 stars **Reviewed by:** Craig G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Twitter Ads?** Twitter Ads like Facebook provides a reasonably user-friendly platform for implementing advertising campaigns. It is a bit more confusing that Facebook Ads Manager but it's more or less straight-forward **What do you dislike about Twitter Ads?** Twitter Ads doesn't explicitly mention the requirement of a Twitter Blue subscription to serve ads on their platform apart from a little banner once you create a Twitter Ads Manager account. This lead to some confusion and an additional cost that we had not budgeted for. **What problems is Twitter Ads solving and how is that benefiting you?** As opposed to Facebook, Twitter Ads offers real-time engagement and conversation targeting, making it ideal for trending topics and timely campaigns especially since we are targeting consumer of a service that has plenty of conversation topic organically on the platform ### 10. A new avenue for ads for a D2C brand like us **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav Raj A. | Senior Manager, Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Twitter Ads?** We liked that it was easy to get started, no minimum budget thing, and help, and documentation was available easily. It helped us in specific stances where we had a special edition product based on something that was trending (TV show, Celebrity) -so the option to ride on the conversations and accounts around that proved helpful - which is again something that distinguishes it from other channels. **What do you dislike about Twitter Ads?** - Helpful for us only in specific situations, our evergreen top of the funnel ads don't leverage Twitter (can be specific to our needs, can't say about others) - Setting up pixels was not easy at the start for us **What problems is Twitter Ads solving and how is that benefiting you?** - It has helped us tremendously to ride on trends for some of our limited edition, fan edition products. We recently partnered with the likes of Netflix, Paramount, etc., and a few International celebrities, so we could capitalize on twitter where we could reach the people specifically interested. ### 11. Best platform for Advertisement **Rating:** 5.0/5.0 stars **Reviewed by:** Aneesh N. | Talent Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Twitter Ads?** Twitter is the one of the best platform as it is real time engagement. There are manay ad format. It allows best platform to increase the revenue of the business. Easy to use **What do you dislike about Twitter Ads?** Twitter ads are relative expensive as compare to other paper advertisment. twitter Ads are spreaded in the interet so with out the internet no one can see it. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads targert specific and right audience which is intergerated with the browsing search. Twitter ads increases the brand value get access to the people any where in the world. ### 12. For sharing my thoutghts and etc **Rating:** 5.0/5.0 stars **Reviewed by:** Ayan Y. | Title, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Twitter Ads?** I enjoy the diverse perspectives and real-time updates that Twitter provides, making it a valuable platform for staying informed and connecting with people around the world. **What do you dislike about Twitter Ads?** There is anything I dont like about that app. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads effectively address the challenge of reaching a highly targeted audience, which has greatly improved the ROI and overall effectiveness of my advertising campaigns on the platform. ### 13. An Average Advertising Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Syed Rayan Q. | SEO and Growth Associate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Twitter Ads?** I really liked the clean user interface and navigation of the ad platform. Anbody from a novice to an adsense expert can easily use this platform. **What do you dislike about Twitter Ads?** For a huge platform like twitter, you would normally expect deep insights and adanced targeting for your campaigns but that isn't the case as of now. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching out to younger audiences ### 14. Very Effective Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2023 **What do you like best about Twitter Ads?** ROI is excellent. Very easy to see results. **What do you dislike about Twitter Ads?** May not reach all audiences. For us it does reach most people as Twitter/X is our most popular platform. **What problems is Twitter Ads solving and how is that benefiting you?** Allows us to amplify our message ### 15. A user friendly interface with no problem whatsoever **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed R. | Self Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2023 **What do you like best about Twitter Ads?** It helps to get more genuine leads at least for me as I had to deal with less spam users compared to other social media ads I've run. **What do you dislike about Twitter Ads?** In my circle of network I rarely see anyone who is active in twitter so the target audience will be limited. **What problems is Twitter Ads solving and how is that benefiting you?** When targeting ads which is technical in specs which needs to attract the pre 2k's, I think Twitter ads worked best for me. ### 16. Twitter Advertising is an important but not essential part of the social marketing mix **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Twitter Ads?** Twitter advertising allows our agency and the clients we support to reach a broad audience with specific messaging that can drive engagement as well as click-throughs for certain conversions and support of business growth. While there are certain limitations in the grand scheme of things it's a very effective tool for providing succinct updates around brands as well as interacting with other brands and potential and current consumers in a way that other platforms does not necessarily allow. It's also an extremely useful customer service tool for quickly identifying and addressing problems while allowing them to be taken care of in a non-public setting. **What do you dislike about Twitter Ads?** While Twitter ads are cheap and effective they are limited both by the character count as well as the potential targeting options in terms of reaching certain consumers. For that reason our agency often finds other social platforms to be a more useful tool in providing certain engagement tactics and messaging than Twitter. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads allow us to reach new consumers as well as supporting specific initiatives, especially those tied to hashtags and social sharing campaigns to help extend awareness and conversions for specific products and services. ### 17. Best Platform For Increase Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Keval D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Twitter Ads?** Twitter ads has a user friendly interface that makes easy to create and manage campaigns. And also we can taget specific audience so that help me to reach people easily. **What do you dislike about Twitter Ads?** I did not find any dislike but some times its different to online advertising. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads help me to reach targeted audience and increse brand awareness, increase sales, generate leads, improve customer engagement. Its very useful. ### 18. Very Useful Platform for Ads to Get Leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Dhara A. | Senior SEO Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Twitter Ads?** Using Twitter Ads I get many leads and clicks. Also click rate is high comparatively. It also target wide range of audience. **What do you dislike about Twitter Ads?** Ads creation can be improve as it is not that much easy. I think UI can be more better. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter Ads helps me to reach my targeted audience in just a click with my niche. I am also getting a great responce for my products through my campaigns. ### 19. A Good Starting Point **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Twitter Ads?** Customer Support for the product is good, and it does have a number of features and get's good results. **What do you dislike about Twitter Ads?** It's not as noticeable when promoting a post; it should be one click and you are on. It should be more seamlessly implemented and integrated into the post. **What problems is Twitter Ads solving and how is that benefiting you?** Increase brand awarness ### 20. Twitter ads is best advertising Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Riddhi S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Twitter Ads?** i like fact that twitter allows us to expose our Product and allow us to engage to all the viewers. Also campaign's and navigation are also easy to setup. **What do you dislike about Twitter Ads?** i did not find but layout should change. **What problems is Twitter Ads solving and how is that benefiting you?** its help me to get started on advertising my product for specific kind of audience. And its easy to use tool so everyone can use it. ### 21. Used twitter ads to promote by brand **Rating:** 3.0/5.0 stars **Reviewed by:** An R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Twitter Ads?** It's decent for targeting very specific groups of people, just like reddit ads it allows you to target people that traiditonal paid ads might struggle to find **What do you dislike about Twitter Ads?** High costs, low CTRs, a tonne of impressions just go to bots **What problems is Twitter Ads solving and how is that benefiting you?** Tried to sell tshirts online via Twitter. It had a much worse ROI as compared to FB, or Google ads. ### 22. Amazing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Adi P. | Talent Acquisition Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Twitter Ads?** Twitter offers the option to promote the trends, which can help increase the visibility of a hashtag. **What do you dislike about Twitter Ads?** Twitters ad policies can change, which may affect the performance and reach of your ad campaigns **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads can help businesses boost their brands visibility and recognition by promoting tweets to the relevant audience. ### 23. Best place to promote your business **Rating:** 5.0/5.0 stars **Reviewed by:** Karthikeyan R. | Senior business development manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Twitter Ads?** Conversions and reach of the advertisment **What do you dislike about Twitter Ads?** Time taken for approval and customer support **What problems is Twitter Ads solving and how is that benefiting you?** To reach the target audience in real-time ### 24. Got more leads from Twitter ads than other platform **Rating:** 5.0/5.0 stars **Reviewed by:** Dharmalingam K. | Lead Automation Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Twitter Ads?** Leads generated from the twitter ads and clickrates are high **What do you dislike about Twitter Ads?** Ads creation are not straight forward. Its should be user friendly **What problems is Twitter Ads solving and how is that benefiting you?** To cover more user base twitter we are using ### 25. Help yourself grow your business organically. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Twitter Ads?** Its intuitive and user-friendly interface. Besides, targetting in a smart way your actual audience. Their algorithm really works wonders. **What do you dislike about Twitter Ads?** It took some getting used to it at first, but that's just like any other thing when you first try it. **What problems is Twitter Ads solving and how is that benefiting you?** I did not know how to reach my actual audience until I gave it a try. ### 26. It is a good way to outreach wide range of audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Prof. Ravoeurn S. | Lecturer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Twitter Ads?** It is a social media ads that we can use to target wide range of audience and it give specific analytic tools fro suers to understand trends and emotion of customers and audience with cost effective. **What do you dislike about Twitter Ads?** It allows video content which is about sexual harassment and other immoral word using that with less content filter and ads filter. **What problems is Twitter Ads solving and how is that benefiting you?** It benefit as to allow great outreach with time effective and it has been a main ads channel for company to twit to people who are potential be the prospect in the future. ### 27. Great way to promote small businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Twitter Ads?** I like how seamlessly the software facilitates the growth of my small business and allows me to provide the necessary information within the advertisements for my audience. **What do you dislike about Twitter Ads?** I don't really have much to complain about regarding Twitter Ads. I would say the only thing I wish for would be if pricing was lower so that I could expand my reach further. **What problems is Twitter Ads solving and how is that benefiting you?** It's solving the issue of lack of ease by simplifying the process in order to get the advertisements to the most amount of people who use the platform as possible. ### 28. Twitter Ads is one of the best advertising platforms to reach a larger group of audiences. **Rating:** 4.0/5.0 stars **Reviewed by:** Kunal K. | Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Twitter Ads?** I have been using Twitter for advertising for the last few months and have seen immense growth in the number of reaches I am getting for my clients. The thing I like about the Twitter ads is the campaigns are easy to set up but the UI/UX can be improved a bit. **What do you dislike about Twitter Ads?** The platform is a great way to reach a good number of people following a particular niche but I think the thing which can be improved is the segregation of the audiences we use and the User Interface of the platform. **What problems is Twitter Ads solving and how is that benefiting you?** It helps us and our clients to reach or target people based on our niches and products. We have seen a great response towards our products and our client's growth using Twitter ads. ### 29. Not the best channel to acquire users for mobile games **Rating:** 3.0/5.0 stars **Reviewed by:** Alejandro R. | Marketing, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2023 **What do you like best about Twitter Ads?** It's not very complex to use and understand, easier than competitors **What do you dislike about Twitter Ads?** The results were not as good as expected, there are several channels with a higher performance in gaming **What problems is Twitter Ads solving and how is that benefiting you?** It's one of the main channels to acquire users for gaming and followers for branding ### 30. Twitter ads, helped me bring traffic! **Rating:** 4.0/5.0 stars **Reviewed by:** Sarang a. | Graphics Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Twitter Ads?** I wanted to get more views on Twitter, Twitter ads helped me with it. Twitter ads have millions of people targeted, with their unique algorithms. They have high bandwidth for making you considered by millions. The beauty of Twitter ads is that it shows the ads directly on the feed page, which helps get more followers, views, likes and retweets. Twitter ads are very amazing for getting attention! **What do you dislike about Twitter Ads?** There is almost nothing bad about Twitter Ads, but the thing that remains bad every time is the ad editing. We have to go to the ads dashboard each time we have to edit the ad, and secondly, there are many glitches in prices that happen in Twitter ads. That's it! **What problems is Twitter Ads solving and how is that benefiting you?** I am considered by many after my campaigns on Twitter Ads. The most amazing thing about Twitter ads was I received 80 followers in total 4000 likes and 20 retweets in just 3 days of running a campaign with my very low budget. That was an amazing journey with Twitter ads! ### 31. Twitter Ads has its Advantages **Rating:** 4.0/5.0 stars **Reviewed by:** Christian I. | Head IT & HR, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Twitter Ads?** I would say that the fact that it reaches the younger audience, in this regard it has no competition or rivalry. In this regard, you are able to see what is thrilling the users, or what is trending and able to focus your demographics. **What do you dislike about Twitter Ads?** When compared to Facebook ads or google ads, Twitter ads is difficult to navigate. For someone of my skill level, it took me some time to fully understand the interface. So my conclusion will be that Twitter needs to work to make the interface more user-friendly, maybe better than Facebook. **What problems is Twitter Ads solving and how is that benefiting you?** We needed to see instant reactions to our ads, and Twitter provided it. The beauty of Twitter Ad is the instant engagement it affords business owners, allowing us to engage customers. ### 32. Great Platform to reach the correct audience. **Rating:** 4.0/5.0 stars **Reviewed by:** Sarthak V. | Team Lead Manager - Product Innovations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Twitter Ads?** The best part about twitter advertisements is that it allows a very great audience targeting plus you have complete controls on whom you want the ads to be shown to. This, in turn, increases the conversations. **What do you dislike about Twitter Ads?** Sometimes it is difficult and tedious to setup the ad and the campaign in some specific demographics but since it is just limited to some countries so it is understandable. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads helps a lot when it comes to increasing sales and driving more audience to the websites and apps and showcase the products to the target audience. It is a win-win for everyone. ### 33. Our marketing messages are as impactful as possible. **Rating:** 4.5/5.0 stars **Reviewed by:** Mathias S. | Senior Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2022 **What do you like best about Twitter Ads?** I can target specific niche demographies of the Twitter social networking platform using multiple traits . Such as the geographical location of my target audience , or based on existing similarities with followers of our Twitter handle , the type of device they use , their gender or even by keywords they use frequently in their posts. All of the above is helping us to ensure that , we are targeting our ads. At mostly Twitter users , who are likely to be interested in the services we are offering. **What do you dislike about Twitter Ads?** Twitter ads. User interface is unintuitive. Asides from facing challenges when trying to do basic things such as saving my advert as a draft , Twitter ads. Makes it difficult to setup advert campaigns or edit advert campaigns using the Twitter mobile website. **What problems is Twitter Ads solving and how is that benefiting you?** We needed a tool which will enable us to put our brand , in the faces of niche demographies on the Twitter social media network. Amongst the benefits of our use of Twitter is how we are quickly growing our community of high-value Twitter followers and spreading the word about our brand. ### 34. Twitter Ads Review **Rating:** 2.5/5.0 stars **Reviewed by:** Aditya S. | Partner Manager - Salesforce, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Twitter Ads?** Twitter Ads provide a high bandwidth approach if you especially want to target a specific demographic of the audience who's using Twitter either for their business purposes or personal usage. **What do you dislike about Twitter Ads?** Twitter doesn't reveal the identity of the people who've interacted with your ads. All you can hope for is to float the ad and mention contact information and/or websites for them to be redirected to. **Recommendations to others considering Twitter Ads:** Consider using Twitter Ads given most of your target audience are present on Twitter or are connected to your page. **What problems is Twitter Ads solving and how is that benefiting you?** I've realized a gain in the inquiries captured in my organization's landing page due to redirects made from Twitter. Also, as a result of this, we now have a bigger funnel to work with. Also, it has helped generate more qualified leads down the funnel. ### 35. Twitter Ads Increase Followers **Rating:** 3.5/5.0 stars **Reviewed by:** Melissa P. | Senior Marketing Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Twitter Ads?** When we've wanted to increase our client's follower count on Twitter, we've been able to make increases quickly and pretty easily. The targeting options are very specific and allow us to reach very niche markets based on other accounts they follow, etc. **What do you dislike about Twitter Ads?** The interface for setting up the ads has been improving, but is still not at the level of other social advertising platforms. We've had challenges getting ads to save as drafts, or with the order steps have to be completed, causing us to have to start over setting up the ads. **What problems is Twitter Ads solving and how is that benefiting you?** We can reach very niche audiences, specifically targeting followers of other accounts. We can see the other accounts our most engaged followers also follow and seek out other followers of those accounts, find followers of our best followers, etc. ### 36. Good platform to get started with your ad needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Twitter Ads?** There is the ease of access to use the platform. Also, I like that I have so many choices of the various type of viewers to market the product to. **What do you dislike about Twitter Ads?** The platform's accessibility through a mobile phone is very limited. **What problems is Twitter Ads solving and how is that benefiting you?** It helped me get started on advertising my product to a specific kind of audience. ### 37. Not for all. But it's a great social media **Rating:** 4.5/5.0 stars **Reviewed by:** Guido N. | Data Analytics Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Twitter Ads?** Twitter is a particular social channel. People are highly attentive when they browse through tweets. Not all brands or products are fit to run ads on Twitter, but those who are should definitely exploit it. Costs are in line with Facebook or Google Display; formats and features are similar though less advanced than Facebook. Targeting options are comprehensive, statistics and reports are good. **What do you dislike about Twitter Ads?** Editing campaigns takes time. There is an option by editing an Excel file: a weird solution, but it helps save a lot of time. Paying solutions for agencies also could be made more straightforward: you usually end up with several credit lines on the same advertising account, and it's easy to make a mess. **What problems is Twitter Ads solving and how is that benefiting you?** Certain services or products can reach users while active in specific conversations or reading about particular topics. ### 38. AD's for your Business. **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriel F. | Food Service Worker, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Twitter Ads?** I like the fact that Twitter allows us to expose our products and allows us to engage to all the viewers. The structure is well and asks us who the market is that we want to reach out to. This has helped my business excel. **What do you dislike about Twitter Ads?** I dislike the glitches and the price to use the ads. It is easy and fun, but very pricey. Overall, when you do good business, you will get good results. **What problems is Twitter Ads solving and how is that benefiting you?** I did not really have any problems, I only used their ad services 3 times and that was it. I did not utilize them as often as I was hoping for. I already knew not to reach out to their customer service since they are always busy. ### 39. Worth a shot as an ad platform **Rating:** 3.5/5.0 stars **Reviewed by:** Christian N. | Director of Marketing and Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Twitter Ads?** Campaigns and navigation are easy enough to set up. Ad creation is fast and go-live time is quick. **What do you dislike about Twitter Ads?** Not as effective as some of our other ad platforms, but every vertical will yield different results. I'm also dubious about the conversion data. **What problems is Twitter Ads solving and how is that benefiting you?** It's a given if you're trying to get your branding out there in the Twitterverse. We established enough of a following to know where we wanted to go from there in terms of social media advertising. ### 40. Not as User Friendly as Other Platforms **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2021 **What do you like best about Twitter Ads?** If I have to add something that I like, it would be the fact that it is attached to a social media platform. However, I was not impressed with Twitter Ads in comparison to other platforms. **What do you dislike about Twitter Ads?** I had a hard time setting up the ad and setting parameters for it. With other platforms, it seems a bit more user friendly. It could be the overall design or just that it wasn't created for non tech savvy users. **What problems is Twitter Ads solving and how is that benefiting you?** Unfortunately, I've decided to go with a different platform. Twitter Ads did not work well for me. Plus, many users of my organizational services prefer other social media platforms. ### 41. Great Bang for your Buck **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2021 **What do you like best about Twitter Ads?** I like that you can now upload lists and target look alike audiences. It is also MUCH cheaper than LinkedIn ads. **What do you dislike about Twitter Ads?** It is geared towards B2C and needs to add more targeting fields geared towards B2B **Recommendations to others considering Twitter Ads:** Try different types of ads and A/B test to see what performs best. **What problems is Twitter Ads solving and how is that benefiting you?** Engagement and impressions have skyrocketed with such a small amount of money. ### 42. We are reaching the right people on Twitter. **Rating:** 4.5/5.0 stars **Reviewed by:** Julie D. | Branding and Marketing Campaign Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Twitter Ads?** I love its ease of use in terms of how easily I can target Twitter users with content . In this regard, Twitter provides me with a variety of ways to target users. I can target users through their geographical location, based on conversations they have had , age, language or even gender. **What do you dislike about Twitter Ads?** I love working a lot from my mobile device. Unfortunately, Twitter ad. greatly limits what I am able to accomplish using my mobile device. As an example, I cannot edit advert campaigns from my mobile phone, except via my computer device. **What problems is Twitter Ads solving and how is that benefiting you?** The need for a strong brand presence is the problem which Twitter ads. Addresses for my company. Twitter ads has helped in improving my organizations brand image on Twitter, and more importantly has helped to drive traffic to our website. ### 43. Reliable and effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Aanchal A. | Senior Marketing Specialist - Digital, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Twitter Ads?** Ease of audience targeting - Twitter ad. makes it extremely easy to target specific demography of our audience on the Twitter platform. From geographical targeting to gender based targeting, Twitter ads. Simply ensures that we are targeting just the right demography, thus ensuring that we are maximizing our advert potential. **What do you dislike about Twitter Ads?** For sponsored tweets, the character limitation on Twitter reduces the amount of information we are able to pass across to our customers, via a single promoted tweet. **What problems is Twitter Ads solving and how is that benefiting you?** Twitter ads. Help to solve the problem of reaching potential customers on the Twitter platform. By using Twitter ads., we have found it easier to target young professionals and startups, which are some of our main customer target audiences. ### 44. The true success of our buisness. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2021 **What do you like best about Twitter Ads?** They offer a really unique set of tools that most companies like facebook dont offer. They work with any budget. **What do you dislike about Twitter Ads?** Not alot of graphic design tools (Way's for customers to design their ads). **What problems is Twitter Ads solving and how is that benefiting you?** Growth, Growth, and Growth. This was a major part of evolving out comany. ### 45. No better platform to target young ,active professionals. **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Twitter Ads?** I am happy with how Twitter ads. makes it easy to target specific audience on the Twitter platform , by selecting handles with similarities to our targeted audience. Asides this, Twitter sponsored tweets makes it possible for us to advertise specific services of ours, and also engage with potential customers who comment on our sponsored tweets. **What do you dislike about Twitter Ads?** Twitter ads. Is the most expensive of all social media platforms, where my company advertises her products and services. **What problems is Twitter Ads solving and how is that benefiting you?** We are using Twitter ads, for inorganic user acquisition on the Twitter social platform. Twitter ads. makes it a lot easier for my company to reach young professionals, which make up the highest demography of our customers. No other platform has as much active young professionals, as present on Twitter. ### 46. As sophisticated as Facebook **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Twitter Ads?** Platform is intuitive and follows industry best practices of organization and data display **What do you dislike about Twitter Ads?** Their audience tools are not as sophisticated as other advertising platforms. **What problems is Twitter Ads solving and how is that benefiting you?** Reaching a highly engaged audience within the organic feed. Utilizing buzz/ keywords within the text ### 47. Best advert medium to reach our targeted professionals. **Rating:** 4.5/5.0 stars **Reviewed by:** Linda C. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Twitter Ads?** Twitter ads. Is very intuitive to use. It has fantastic targeted ads. Options which allow us target users using important demography such as geographical location, age range, and interests. In the case of a sponsored tweet, Twitter ads. Makes it possible to interact with users who like our sponsored contents. **What do you dislike about Twitter Ads?** Twitters user acquisition cost is the most expensive, of any mainstream social media platform we advertise on. At the moment, we are currently expending around $15 to signup a single user using Twitter advert. **What problems is Twitter Ads solving and how is that benefiting you?** We use Twitter to reach young professionals, who make up the largest demography of our user base. Asides user acquisition, Twitter provides us with vital datasets of every of our completed marketing campaigns on the platform ; allowing us efficiently measure how Twitter users interacted with our campaign and thus assist us in fashioning out ways to reach more users in future efforts. ### 48. Decent Social Ads For Top Of Funnel (Awareness) **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Twitter Ads?** Twitter ads are extremely easy to set up and use; the lookalike audience targeting is top notch as well. **What do you dislike about Twitter Ads?** Really only useful for awareness uses, not very successful for driving leads or sales on your website **What problems is Twitter Ads solving and how is that benefiting you?** Cheap and efficient way to boost awareness and reach ### 49. Works for what you need **Rating:** 4.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Twitter Ads?** It's straight forward and quick to get your ads up and running **What do you dislike about Twitter Ads?** It's hard to upload creative to create new posts versus using old tweets **What problems is Twitter Ads solving and how is that benefiting you?** Advertising on twitter ### 50. Twitter's Ad creator studio is limited **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Twitter Ads?** I like that it is easy to create an ad from an existing tweet. **What do you dislike about Twitter Ads?** I dislike the lack of flexibility and defining the location for your ad to target. The only way to define locations is by entering in specific zip codes or whole metropolitan areas. I cannot even select individual cities or set a radius around a pin on a map (like Facebook). **What problems is Twitter Ads solving and how is that benefiting you?** We are able to reach a different audience on Twitter that is not available to us on Facebook or LInkedin. ## Twitter Ads Discussions - ["Benefits of using twitter ads as a tool to promote my business"](https://www.g2.com/discussions/44110-benefits-of-using-twitter-ads-as-a-tool-to-promote-my-business) - 2 comments, 1 upvote - [how do i add a call button on twitter ads](https://www.g2.com/discussions/14480-how-do-i-add-a-call-button-on-twitter-ads) - 2 comments, 1 upvote - [View Twitter Ads pricing details and edition comparison](https://www.g2.com/products/twitter-ads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-29+03%3A21%3A04+-0500&secure%5Bsession_id%5D=5b02bcdc-fb72-4793-86a5-9869333a2f72&secure%5Btoken%5D=0c3f36f0a4efc59c948c1ef2d8035c809e09c792f2e8c743a63052325287bd1a&format=llm_user) ## Twitter Ads Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Twitter Ads Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)