--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 523 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 523 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 523 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About MoEngage MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. ## MoEngage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of MoEngage, making data management and campaign optimization seamless and efficient. (42 reviews) - Users love the **user-friendly interface** of MoEngage, enabling easy funnel building and seamless data access. (28 reviews) - Users value the **real-time analytics** of MoEngage, enhancing decision-making and user understanding through detailed insights. (25 reviews) - Users find MoEngage **helpful for segmentation** and campaign stats, simplifying data complexities for effective management. (25 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (24 reviews) - Users value the **efficient campaign management** of MoEngage, enhancing lead generation and overall marketing effectiveness. (22 reviews) - Intuitive (21 reviews) - Automation (20 reviews) - Engagement (18 reviews) - Customer Engagement (17 reviews) **What users dislike:** - Users notice **missing session-related attributes** , requiring tech help and facing notification delivery issues on some devices. (14 reviews) - Users note **limitations in live features** and costly API scaling, hindering MoEngage's overall effectiveness. (11 reviews) - Users find the **complexity** in segment management and AI tools challenging, impacting user experience and functionality. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Users find the **steep learning curve** challenging, requiring significant time and effort to understand MoEngage's functionality. (9 reviews) - Slow Performance (9 reviews) - Integration Issues (8 reviews) - Slow Loading (8 reviews) - Campaign Management (7 reviews) - Data Management (7 reviews) ## MoEngage Reviews ### 1. Moengage Review **Rating:** 5.0/5.0 stars **Reviewed by:** Simran C. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** - segmentation analysis -RFM model - DPM -Flows **What do you dislike about MoEngage?** - sometimes data mismatch and sometimes showing different attributes showing for one. **What problems is MoEngage solving and how is that benefiting you?** Omni Channel experience for all marketing and analysis. ### 2. Very supportive team **Rating:** 3.0/5.0 stars **Reviewed by:** Wakeel Z. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 17, 2023 **What do you like best about MoEngage?** Very supportive team, most of the features are mature and easy to use. **What do you dislike about MoEngage?** Their web personalization needs improvement. **What problems is MoEngage solving and how is that benefiting you?** Lack of options to use web personalization to its max capacity ### 3. Best user engagement & analytics platform in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Prashanth G. | Co-founder, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 01, 2022 **What do you like best about MoEngage?** 1. Tool is simple & straightforward. Creating events & funnel is easy as it's just a one-time user education. 2. Provides end-to-end analysis of user journey & behaviour with graphs & reports. 3. Pushing of personalised & in-app notifications helped us to retain the inactive users. **What do you dislike about MoEngage?** 1. It takes a lot of time to display the data; often there is a delay in the callback response. 2. Sometimes, there is a mismatch in the data when we compare the numbers with MoEngage to the DB & console data. 3. Storage time of attribute data is very less & can't do the cohort analysis with old users. **What problems is MoEngage solving and how is that benefiting you?** Scheduling of push/in-app notifications along with user walk tour which was done manually before is now being automated. Reduced a lot of effort & increased user retention. ### 4. MoEngage is the best way to engage your users! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 20, 2023 **What do you like best about MoEngage?** I like the fact that I can create customised user journeys to target users at multiple parts of the funnel. The targetted PNs can be customised to contain a variety of personalised traits. **What do you dislike about MoEngage?** At times certain parts of the platform could have self-filled parameter names; I have to copy and paste the exact field name to get it correctly. It would be much easier if they had a drop-down to choose from. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is solving the problem of targetting users via campaigns the product company sets up. The movements can be of various types, and multiple threshold settings are present to ensure users aren't getting bombarded. It benefits me by allowing me to target users to come back to specific features by sending reminders of what they can do next. ### 5. The Best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Charanjot K. | Marketing Executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 03, 2023 **What do you like best about MoEngage?** Interactive Templates & Transactional Flows. **What do you dislike about MoEngage?** Nothing as such. It is very convenient to use. **What problems is MoEngage solving and how is that benefiting you?** Omni Channel Communication Platform. ### 6. Overall experience is good **Rating:** 4.5/5.0 stars **Reviewed by:** Divya B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** User Interface, Features, easy to understand and perform action, user behaviour and Segmentation **What do you dislike about MoEngage?** Sometimes numbers do not match and difficult to analyze data **What problems is MoEngage solving and how is that benefiting you?** User Journey... ### 7. Best platform for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Rajesh Raj R. | Senior Ecommerce Marketing Executive, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** I like Ai Sherpa which gives us the perfect recommendation and customer insights which is very useful to understand the customer journey. **What do you dislike about MoEngage?** Instead of chat support if you have call support that would be very helpful **What problems is MoEngage solving and how is that benefiting you?** It helps us to segment audience and to understand about customer journey and behaviour. ### 8. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Bernice Angelica R. T. | Digital Channels Lead for CRM, Marketing Automation, and SEO., Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 11, 2023 **What do you like best about MoEngage?** All features are useful but the best thing is the customer service that they provide with the service. **What do you dislike about MoEngage?** There is nothing to dislike about the platform **What problems is MoEngage solving and how is that benefiting you?** It streamlines our marketing automation processes in the company. ### 9. Good service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 14, 2023 **What do you like best about MoEngage?** Moengage helps in tracking all asset performances and build the funnel for POPclub business **What do you dislike about MoEngage?** Implementation support could have been much better. **What problems is MoEngage solving and how is that benefiting you?** Moengage is one single place where all CRM can be configured and it helps with relevant insights as well. Data tracking is easier with MoE as well ### 10. Moengage is user friendly. It's UI is great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Support team responds very quickly. Also, the tool is very user friendly. **What do you dislike about MoEngage?** Flows data can be more organised and data for flows can be in an organised format. **What problems is MoEngage solving and how is that benefiting you?** It is helping to run campaigns smoothly also providing support with email and app marketing to improve CTRs and Conversions ### 11. It helps automate the communication process as well as personalize them for a better user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nusrat F. | Marketing Executive, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** The tool is very user-friendly and it makes it easy to create multiple campaigns; especially the flows help in creating a personalized user journey. **What do you dislike about MoEngage?** There is nothing to dislike as of now on MoEngage **What problems is MoEngage solving and how is that benefiting you?** It helps us reach out to customers in real time using the event triggers ### 12. MoEngage platforms is seamless to use, easy-to-use UI and compatibility with multiple ecom platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Mihir M. | Solutions Architecture & Azure Evangelist - Azure Data Platform, Analytics, AI / ML, IoT, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** - Features and Functionalities - Ease of Usage - Seamless Integration - Innovation - Multiple Use cases **What do you dislike about MoEngage?** Sometimes it's a little complex for API integration Multi-App integration takes little longer than expected **What problems is MoEngage solving and how is that benefiting you?** Seamless reachability to the end users through the ecomerce app with timely communication to the platform ### 13. The experience is great. **Rating:** 5.0/5.0 stars **Reviewed by:** Karteek M. | Senior Product Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** MoEngage is helping us to simplify the overall On-site messaging experience and it's saving a lot of development effort **What do you dislike about MoEngage?** Everything seems fine to us. No major issues. **What problems is MoEngage solving and how is that benefiting you?** Helping us in understanding the overall lead funnel and helping us in understanding overall behavior of the user after the purchase ### 14. It's Great to track user behaviour and easy to do marketing campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about MoEngage?** - insightful - easy to use - helpful - easy to integrate - there is customer success manager will help you **What do you dislike about MoEngage?** - So many step to get some data - If so many data the loading will heavy **Recommendations to others considering MoEngage:** Great tracking tools and easy to use for marketing campaign **What problems is MoEngage solving and how is that benefiting you?** - do marketing campaign - user behaviour tracking ### 15. Great for smaller companies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2023 **What do you like best about MoEngage?** Terrific account support
plug and play options **What do you dislike about MoEngage?** Works best when they house the data
email is secondary to mobile messaging **What problems is MoEngage solving and how is that benefiting you?** They provide connections to email and sms providers ### 16. Very comprehensive SAAS that keeps enhancing features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 10, 2023 **What do you like best about MoEngage?** Proactive Customer Success Manager support. Rather responsive software with many functionalities and ML assisted capabilities. **What do you dislike about MoEngage?** Sometimes breaking old functionality when adding new ones **What problems is MoEngage solving and how is that benefiting you?** The flexibility in segmentation, CMS, report analysis helps us increase efficiency on who we choose and when choose and what we choose to engage. ### 17. Moengage help to me to understand the behavior of audience and let me to catch them back. **Rating:** 5.0/5.0 stars **Reviewed by:** Darwin N. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 28, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about MoEngage?** The Sherpa helps me to optimize the content. **What do you dislike about MoEngage?** User segment bit difficult to use and to test **What problems is MoEngage solving and how is that benefiting you?** Mostly retargeting ### 18. Wonderful features and Helpfull analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** What i like most about Moengage are the in-app campaign features and behavioral analysis features. **What do you dislike about MoEngage?** Its not a big downside, still some features cannot be opened on a seperate tab..i hope it will be solved pretty soon **What problems is MoEngage solving and how is that benefiting you?** We had an issue with multiple exports of data at a single time with our previous vendor and moengage completely solved the issue , so data exports are not at all time consuming and multliple people can now export at the same time without waiting ### 19. We have had a good experience with Moengage **Rating:** 5.0/5.0 stars **Reviewed by:** Rashi A. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 20, 2023 **What do you like best about MoEngage?** The pre-defined dashboards are very helpful in checking daily data. Push templates and flows are very helpful. **What do you dislike about MoEngage?** There is no such thing that we dislike about moengage but we donot use few features. **What problems is MoEngage solving and how is that benefiting you?** It provides pre-defined push templates and makes it easy for us to reach our users. It also helps in analysing user journeys. ### 20. Satisfactory in terms of operational support **Rating:** 4.0/5.0 stars **Reviewed by:** Navansh S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 05, 2023 **What do you like best about MoEngage?** Support from Customer success managers is always there **What do you dislike about MoEngage?** Connect between a technical person and customer success manager goes through mail chains, and the actual output to solve and do Root cause analysis sometimes has a delay. This could be improved **What problems is MoEngage solving and how is that benefiting you?** Sending notifications and analysing its numbers ### 21. Excellent platform for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 27, 2023 **What do you like best about MoEngage?** Customer Success and the support we get from the Moengage team and their TAT. **What do you dislike about MoEngage?** Tool functionality can be improved as we face some challenges while sending our campaigns. **What problems is MoEngage solving and how is that benefiting you?** User Personalization, Retention, Cross Channel Engagement. ### 22. MoEngage for driving Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Designing automated workflows. Event based actions and analytics real time. Building predictive analysis and capabilities that keep getting added. Communication across multiple channels **What do you dislike about MoEngage?** Voice AI features being not available. Building events based funnels on moengage. Tools that can be used for identifying major drop off points and suggestions to drive conversion **What problems is MoEngage solving and how is that benefiting you?** Drop off management and constant communication with customer to drive conversion. Currently we had only tele assistance which requires human effort. With MoEngage this shall be automated ### 23. Incredible Customer Engagement Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sai P. | Content and Retention Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 15, 2022 **What do you like best about MoEngage?** It is super easy to set up Push Notification Campaigns on MoEngage that even a beginner can do without any formal training and the analysis of campaign performance is also pretty straightforward. I have been loving MoEngage as it helps us reach out to the right cohorts with the right communication. It also helps us segment users based on their behavior on the app like watch time, the number of content viewed etc. Sessions and source data help us in finding out the most efficient sources that contribute to the highest session times. **What do you dislike about MoEngage?** We always struggle with the discrepancy in numbers as there is almost a 40-50% discrepancy between the numbers reported on our backend and that on the MoEngage dashboard. **Recommendations to others considering MoEngage:** MoEngage can be a great choice that would help in augmenting quality metrics and bring down user drop-offs. **What problems is MoEngage solving and how is that benefiting you?** We use MoEngage to create smooth user workflows, decide on events for triggering automated notifications and cap the total notifications that get sent to every user. Geo-Fencing helps us in sending vernacular notifications to users belonging to different states and the analytics and the campaign performance can be easily established from the Dashboard. We also experiment with sticky notifications every once in a while and this results in significant bumps in DAU. ### 24. MoEngage is disrupting the Marketing Automation space with easy to use and customer centric products **Rating:** 5.0/5.0 stars **Reviewed by:** Shikhar J. | Management Trainee, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** 1. The usability of the product, it is easy to use.

2. Segmentation and Targeting avenues **What do you dislike about MoEngage?** Data discrepancy in revenue observed sometimes **What problems is MoEngage solving and how is that benefiting you?** It solves the problem of Segmenting and helps send the right communication to the right customers ### 25. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Munira R. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 10, 2023 **What do you like best about MoEngage?** The support team is very quick and provides the best help possible **What do you dislike about MoEngage?** It gets hung a lot, a lot of time after creating the whole flow it gets hung and the whole flow vanishes. **What problems is MoEngage solving and how is that benefiting you?** Sending personalised communication to users ### 26. It was good experience to MoEngage. **Rating:** 4.0/5.0 stars **Reviewed by:** Nidhi W. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 24, 2023 **What do you like best about MoEngage?** The platform has good features. The support team & Account Manager is very cooperative and mostly have solutions to the problems. **What do you dislike about MoEngage?** They record only two months' data, and for more, they charge. Faced technical issues at the time of implementation. **What problems is MoEngage solving and how is that benefiting you?** Automation and retaining customers with preferred channels. ### 27. Unlocking new horizons for customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Aamir Arsalan . | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Friendly And intuitive UI and best in class retention features. **What do you dislike about MoEngage?** Data Discrepancy among conversion metrics between Moenage and Google/Adobe Analytics playforms. **What problems is MoEngage solving and how is that benefiting you?** Repeat user engagement/purchase for loyal customer base and retaining the new users through increased sign ups ### 28. Highly Efficient Customer Engagement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Chandana D. | Growth Marketing Associate, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 09, 2022 **What do you like best about MoEngage?** The best part is the ease of managing Email newsletters, Push Notifications, in-app notifications and SMS campaigns from one place. Scheduling email and SMS campaigns have helped reduce ad hoc tasks. We can easily create different user flows to enhance user activity on our App and monitor the performance of test and control cohorts through Custom dashboards. **What do you dislike about MoEngage?** We upload user data and create custom segments and cohorts very frequently and MoEngage does not allow the addition of multiple custom cohorts in a single campaign therefore duplicating this campaign and changing custom cohorts becomes hectic. **Recommendations to others considering MoEngage:** MoEngage is AI-driven and can help Apps to grow their userbase without losing out on an important customer base. Engaging existing customers is more critical than acquisition as it helps in improving conversion rates and MoEngage helps in doing so. **What problems is MoEngage solving and how is that benefiting you?** We use MoEngage to smartly and precisely target users based on their last touch points. AB testing on every step of various flows helps us better cater to our audience by identifying the content and communication they respond to. We use MoEngage to create meaningful user journeys and optimise conversion rates on each step. ### 29. Customer Analytics and Omnichannel Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Teja C. | Senior Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Actionable Insights for business, Creating cohorts and identifying the value to be created for the cohort **What do you dislike about MoEngage?** To be delivered in vernacular language for Tier 2 and Tier 3 SMB Businesses **What problems is MoEngage solving and how is that benefiting you?** Smart Recommendations for cohorts improving CTR ### 30. MoE has solved several issues which needs a lot of tech efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Sriharsha P. | Product Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about MoEngage?** DPM feature to retarget the bounced users **What do you dislike about MoEngage?** Nothing as such, everything was good for me **What problems is MoEngage solving and how is that benefiting you?** DPM solves the issues of getting back a huge part of bounced users, which is quite amazing I should say ### 31. Dashboard is good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 30, 2023 **What do you like best about MoEngage?** The dashboard is smooth and provides sub-branches in journeys and flows **What do you dislike about MoEngage?** Certain places within the app are annoying to operate, and some part of analytics just lags with another competitor. **What problems is MoEngage solving and how is that benefiting you?** Automation of campaigns and Realtime segment injection from our central DB ### 32. Data: Lifeline for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Vishu K. | Associate Vice President, Growth & Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** The core of any business has to be around data, and that's what you get with Moengage. **What do you dislike about MoEngage?** Some glitches like timezones, duplicacy of tracking in PNs etc **What problems is MoEngage solving and how is that benefiting you?** Customer reengagement, retention and data analytics. ### 33. MoEngage seamlessly integrated with all comm tools **Rating:** 5.0/5.0 stars **Reviewed by:** Shravan S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Personalised journeys with personalised comms is something that is quite brilliant **What do you dislike about MoEngage?** A little trouble with the MMP tool integration (Adjust) **What problems is MoEngage solving and how is that benefiting you?** To understand and group customers in cohorts as per the app's value proposition ### 34. Easy to use for first timers in direct comms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 12, 2023 **What do you like best about MoEngage?** this is the second platform i used for EDM sendout and i prefer this better than the old one. more user friendly **What do you dislike about MoEngage?** I upload customer lists into this platform and sometimes it it too slow. and it is also capped. **What problems is MoEngage solving and how is that benefiting you?** Tailor fitting comms for each customer. We use it primarily for direct communications. ### 35. Satisfied with Moengage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 29, 2023 **What do you like best about MoEngage?** Product integration and customer response team **What do you dislike about MoEngage?** Complicated UI and difficulty in configuring campaigns with connectors. Also uploading user data is tedious **What problems is MoEngage solving and how is that benefiting you?** Helping understand consumer funnel and where the drop off is high ### 36. notifications are easy and efficient with MoEngage. **Rating:** 4.5/5.0 stars **Reviewed by:** jyoti c. | Performance Marketing Associate, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 01, 2022 **What do you like best about MoEngage?** MoEngage helps us retain our user base easier than expected, the process is efficient yet powerful, and the RFM segment is magnificent for user targeting. Using flows we can build our own user journey and retain them easily, compared to firebase MoEngage works way better, it provides visuals with text and stylized notification. carousel notifications, **What do you dislike about MoEngage?** MoEngage's service is comparatively slow, and the delivery rate is good but slow results. Analytics does not provide whole data and has an issue with the Database. **What problems is MoEngage solving and how is that benefiting you?** User segmentation and identification are accessible and affordable. The fetching database is easy with MoEngage. Using the RFM segment is straightforward and gives excellent data related to the user base. ### 37. Great tool Experience **Rating:** 3.5/5.0 stars **Reviewed by:** dhaval b. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** All types of remarketing tools in one package **What do you dislike about MoEngage?** Need to add more templates & Web personalization like timer in notification Color in Notification **What problems is MoEngage solving and how is that benefiting you?** Cart abandonment, Payment page drop off, the home page. ### 38. Extremely user friendly and great campaign tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 20, 2023 **What do you like best about MoEngage?** It allows users to manage multiple campaigns and aids in report generation with their dashboards, allowing users to easily view campaign statistics. **What do you dislike about MoEngage?** Limitation usage in terms of reporting and slow in product improvements. **What problems is MoEngage solving and how is that benefiting you?** Helps to solve use cases and build successful other use cases. Integration with other vendors is easier than we thought. ### 39. Moengage - Linking With Suite **Rating:** 4.5/5.0 stars **Reviewed by:** Ishita A. | Manager - Digital Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 07, 2022 **What do you like best about MoEngage?** The entire process has been easy and the POCs from both the teams were able to help us with the integration seamlessly. This has helped in capturing of the business data easily for us. **What do you dislike about MoEngage?** The only issue that we faced was that sometimes there were problems with the script running and things breaking midway, which led to the data being captured wrongly and also sometimes it led to the data not being captured at all. **What problems is MoEngage solving and how is that benefiting you?** Moengage has been helping us seamlessly in capturing data of the consumers who interact with our App in any way. The entire activity that the consumer takes - the data of it is captured perfectly for us as it helps in knowing the funnel journey of the consumer. ### 40. Great Tool For Enhancing User Experience And Increasing Stickiness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 24, 2023 **What do you like best about MoEngage?** Campaign creation Analytics dashboard display AI features **What do you dislike about MoEngage?** The accuracy of analytic number % of reachability **What problems is MoEngage solving and how is that benefiting you?** Marketing automation for payment process, it helps to optimize the transaction numbers ### 41. Helpful **Rating:** 2.5/5.0 stars **Reviewed by:** Harshdeep Singh C. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Customer relations management, continuous feedback **What do you dislike about MoEngage?** Too much time & dependency on tech integration **What problems is MoEngage solving and how is that benefiting you?** Customer personalisation ### 42. Decent CRM Marketing Tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 05, 2022 **What do you like best about MoEngage?** MoEngage is a CRM tool that is easy to use. It also has an intuitive UI that makes it easy to navigate and understand, especially for someone who is not in the marketing field. **What do you dislike about MoEngage?** The functionalities of MoEngage can be quite limiting compared to several other tools out there such as NetCore. In my opinion, they also don't have the greatest onboarding team as we struggled with integrating to MoEngage for the longest time due to not having the full picture of everything that was required. **Recommendations to others considering MoEngage:** If you need a good CRM Marketing tool to help with your marketing automation, I would recommend MoEngage. However, just be wary regarding the onboarding process and make sure you have your team working closely with MoEngage. Otherwise, you may realise that you would be needing to continuously do integration work to reap the full benefit of the tool. **What problems is MoEngage solving and how is that benefiting you?** We are trying to build a complete user engagement journey using Email in MoEngage. This will allow us to onboard our customers seamlessly along with giving us the capabilities to retarget and resurrect customers that may have dropped off at the various touchpoints we have. ### 43. digital marketing manager **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya Indra P. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 28, 2023 **What do you like best about MoEngage?** dynamic, helpful, explorative, and flow easy **What do you dislike about MoEngage?** terms of language used that are not familiar **What problems is MoEngage solving and how is that benefiting you?** flowing on customer journey ### 44. one of the best marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Badrish U. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** segmentation, behavior analysis, DPM, User journey, campaign creation **What do you dislike about MoEngage?** The user Path feature is not up to mark. **What problems is MoEngage solving and how is that benefiting you?** Helping in segmentation ### 45. Great CRM tool for start-ups **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 27, 2023 **What do you like best about MoEngage?** 1. Ease of use 2. Funnel Analytics 3. Account manager support **What do you dislike about MoEngage?** 1. Most of the new features are paid hence cannot be tried to test the usage 2. Customer support takes too long to resolve issues **What problems is MoEngage solving and how is that benefiting you?** 1. Personalisations helps increase app stickiness 2. Better user analytics 3. Automation of response against user activities ### 46. Truly amazing user engagement platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 24, 2022 **What do you like best about MoEngage?** 1. Easy creation of user flows like network flow or engagement flow or onboarding flow. 2. Ease if negating certain user segments, attributes and flows from active campaigns. 3. Testing the look and feel of scheduled notification in a test device. 4. It s super useful for detailed product analysis, such as user-level behaviour, custom event tracking, and creating custom dashboards for visibility. **What do you dislike about MoEngage?** 1. Uninstall level data is not correct. 2. Not possible to send gifs or videos in notifications. 3. They only store user attribute data for 2 months, therefore very difficult to do old user segmentation, before two months. **Recommendations to others considering MoEngage:** It is a great tool that helps in automating marketing journeys, via auto-triggered and scheduled push notifications. An amazing tool to have, if you do not want to miss out on keeping your existing userbase engaged. **What problems is MoEngage solving and how is that benefiting you?** We use MoEngage to create user journeys and segments as this increase the scope of personalisation while sending notifications or emails. It helps us in setting up an engagement-focused notification journey for users. It also enabled us to identify the best-performing customer segments and we were able to cross-leverage this data for other marketing campaigns. It has helped us improve on our app stickiness as we were able to reengage our users more efficiently. ### 47. Pleasant experience. Good support. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 03, 2023 **What do you like best about MoEngage?** The approach and mindset of "solving" problems, and serve the best. Support from the team. **What do you dislike about MoEngage?** Technical support can be better when unusual glitches happen. **What problems is MoEngage solving and how is that benefiting you?** Omnichannel engagement, user journey flows. It is good to have all platforms/channels of interaction with the customer under one roof. ### 48. It’s a very useful tool in terms of marketing **Rating:** 4.5/5.0 stars **Reviewed by:** lokesh S. | Assistant Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 01, 2022 **What do you like best about MoEngage?** It's best for its better automation of marketing automation tools such as flows, email templates and RFM segmentation. best in support system and regular meetings with the team **What do you dislike about MoEngage?** The data can be extracted for only 60 days and certain events are missing out which will help in better marketing automation and better analytics insights on the same **What problems is MoEngage solving and how is that benefiting you?** It is solving how we can evaluate our Tg based on their recency, frequency and also monetary basis with the use of events. It helps us to get better partner insights ### 49. Instrumental tool for enhancing user engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Praneetha M. | Growth Product Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 12, 2022 **What do you like best about MoEngage?** We set up Event-triggered notifications from Moenagge itself which were initially being set up by the backend team. Bringing wireframes and onboarding journeys to life is so easy and convenient with MoEngage, the process is so smooth and friction-free that even a beginner can do it. **What do you dislike about MoEngage?** While uploading/importing user data for creating custom segments, we are required to do so in chunks as the system can not handle huge data at once. Also, there is a huge discrepancy between the numbers reported on the MoEngage dashboard and our backend. **Recommendations to others considering MoEngage:** MoEngage is an amazing platform that helps in increasing engagement with the app and also nudges users to perform certain in-app activities which increases feature usability too. Must try it because it is also the most reasonable one. **What problems is MoEngage solving and how is that benefiting you?** As someone who looks into retention and acquisition, I use MoEngage daily to chalk out user journeys and personalise notifications for various user personas. We also make dashboards for viewing daily campaign performance and better visualization of various AB tests. I create dashboards with the user attributes/properties which are super helpful in understanding user behaviour and app stickiness. ### 50. One of the better marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul R. | Key Account Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 18, 2022 **What do you like best about MoEngage?** 1. Easy customer segmentation 2. Good delivery rate of push notifications 3. Easy-to-use campaign management tool **What do you dislike about MoEngage?** 1. Analytics feature could be more advanced 2. Better support and response expected **What problems is MoEngage solving and how is that benefiting you?** 1. Better Customer engagement & retention via targeted marketing campaigns- This ensures that the client gets better ROI & higher LTV from each customer. ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+22%3A46%3A18+-0500&secure%5Bsession_id%5D=c824a759-cf3c-4716-9cac-e88019938cf6&secure%5Btoken%5D=d093c6f2f1cfce2727bb954beb1ccc7b69b304907ebc06f4e28093605cf38b9f&format=llm_user) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (583 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (758 reviews) - 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