MoEngage Reviews & Product Details

Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making.

Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.

The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.

Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere. Review collected by and hosted on G2.com.

Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline. Review collected by and hosted on G2.com.

The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.

I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles. Review collected by and hosted on G2.com.

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly. Review collected by and hosted on G2.com.

MoEngage stands out with suave interface as it's beautiful and easier to navigate.I love how their technical support as out and out to offer extensive support with granular segmentation of audience, customers through in depth user personalization for success with product innovation leading to a increased lead engagement and cross channel communication. Reliable for increased conversion rates and ROI we have experienced since we adopted. Second to none so far. Review collected by and hosted on G2.com.

I love it for extensive user personalization which has led to success of our business with product innovation. Review collected by and hosted on G2.com.

I like using MoEngage mainly for push notifications and app banner or popup campaigns. It helps me reach active users with minimal cost and automate their journey. I appreciate the RFM segments and user affinity filtrations because they give the best clarity about campaigns. These features help identify both potential and hibernating users based on their recent and frequent activities, allowing me to target them with the exact product they deserve. The initial setup of MoEngage was quick and really easy, which was a plus for me. Review collected by and hosted on G2.com.

Merlin AI is not giving the expected outcome for our promotional campaigns. Review collected by and hosted on G2.com.

Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent Review collected by and hosted on G2.com.

Segment conditions can become complex and hard to maintain if naming conventions aren’t strict. Review collected by and hosted on G2.com.

I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy. Review collected by and hosted on G2.com.

I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience. Review collected by and hosted on G2.com.

With MoEngage, understanding and customizing customer journey is always easy and this ensures great customer satisfaction. With the tools AI features, we analyze customer behaviors and personalize content to ensure they only get relevant content.

The products supports multi channel communication and therefore reaching our customer using their preferred channels is always easy.

The tool comes with amazing marketing features including personalization with great customer insights, we target customers with the right marketing content to ensure high success rate. Review collected by and hosted on G2.com.

With MoEngage, there hasn't been serious challenges. It meets our needs seamlessly. Review collected by and hosted on G2.com.

MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.

The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention. Review collected by and hosted on G2.com.

The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow. Review collected by and hosted on G2.com.

I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team. Review collected by and hosted on G2.com.

MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop. Review collected by and hosted on G2.com.

For all our marketing needs, more so marketing automation, SMS marketing, and marketing analytics, MoEngage offers great features and has been very helpful. It is easy to use, supports customization, and comes with great customer data mapping features.

I like that it comes with great A/B testing features and also support mobile app analytics.

It has served all our needs effectively. Review collected by and hosted on G2.com.

Everthing about MoEngage has been awesome and no issues whatsoever. Review collected by and hosted on G2.com.