MoEngage Reviews & Product Details

Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making.

Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.

The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.

Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere. Review collected by and hosted on G2.com.

Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline. Review collected by and hosted on G2.com.

The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.

I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles. Review collected by and hosted on G2.com.

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly. Review collected by and hosted on G2.com.

MoEngage is a resourceful approach that supports many business channels including emails, web push, push notifications and they all work towards customer reach and engagement

The tool facilitates the tracking of clients behaviors and actions, helping companies create reliable customer journey

MoEngage has a strong analytics capabilities that demonstrates the campaign performance in the system dashboard

The software fits mobile applications, where most of operations like messaging and push notification operates effectively

The software brings engagement, analytics and automation capabilities together, and this simplifies workflows Review collected by and hosted on G2.com.

MoEngage demonstrates extreme complexity in setting up, and this challenges the integration process.

The tool has lag experiences, when there is execution of large data. Review collected by and hosted on G2.com.

MoEngage stands out with suave interface as it's beautiful and easier to navigate.I love how their technical support as out and out to offer extensive support with granular segmentation of audience, customers through in depth user personalization for success with product innovation leading to a increased lead engagement and cross channel communication. Reliable for increased conversion rates and ROI we have experienced since we adopted. Second to none so far. Review collected by and hosted on G2.com.

I love it for extensive user personalization which has led to success of our business with product innovation. Review collected by and hosted on G2.com.

Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent Review collected by and hosted on G2.com.

Segment conditions can become complex and hard to maintain if naming conventions aren’t strict. Review collected by and hosted on G2.com.

With MoEngage, understanding and customizing customer journey is always easy and this ensures great customer satisfaction. With the tools AI features, we analyze customer behaviors and personalize content to ensure they only get relevant content.

The products supports multi channel communication and therefore reaching our customer using their preferred channels is always easy.

The tool comes with amazing marketing features including personalization with great customer insights, we target customers with the right marketing content to ensure high success rate. Review collected by and hosted on G2.com.

With MoEngage, there hasn't been serious challenges. It meets our needs seamlessly. Review collected by and hosted on G2.com.

MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.

The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention. Review collected by and hosted on G2.com.

The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow. Review collected by and hosted on G2.com.

- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).

- Pricing is more competitive than others.

- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.

- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid. Review collected by and hosted on G2.com.

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited. Review collected by and hosted on G2.com.

MoEngage helps businesses to understand their customer better. It has helped in making to easy track users behaviour and send personalize messages at the right time, which automatically helps in improving engagement. I also like it's interface which is easy to use and clean, to use this we don't need to be a technical expert. Review collected by and hosted on G2.com.

Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. Review collected by and hosted on G2.com.

MoEngage excels at providing a unified platform for personalized customer engagement across multiple channels — push notifications, emails, in-app messages, SMS, and more. Its intuitive journey builder and segmentation tools make it easy to create contextual, automated campaigns based on user behavior and lifecycle stage.

The analytics dashboard offers actionable insights, helping us constantly optimize performance and conversion. The integration process was smooth, and the support team has been proactive and responsive throughout our usage. Review collected by and hosted on G2.com.

While the platform is feature-rich, it can feel a bit overwhelming at first, especially for new users or teams without a dedicated CRM/MarTech resource. Some advanced features like funnel analysis or cohort comparisons could be more user-friendly in terms of UI/UX.

Also, the learning curve for creating complex journeys or understanding attribution metrics can be steep — better in-platform guidance or tooltips would help. Review collected by and hosted on G2.com.