Bynder Reviews & Product Details

User interface is intuitive, user management is clean and integrates into Okta. Storage prices are reasonable for a cloud based system. Metrics on the back end help content marketers. Overall, a really helpful DAM tool that is being constantly improved and updated. There are some great modules that are available as add-ons as well. We use the Workflow and Brand assets modules and it really helps keep our org aligned with one powerful place for all assets. Review collected by and hosted on G2.com.

When we have issues or find errors it can take a few days to engage Bynder and get their help solving the issue. Most of the issues revolve around strange file types and the auto-encoding process on the back-end. We've also had problems with larger file sizes (25GB or bigger). A bit of a learning curve for admins and power users on the back-end. Review collected by and hosted on G2.com.

Bynder makes it easy for anyone at the CMA to search for the photo or video they need for their communications or marketing campaign. Review collected by and hosted on G2.com.

I don't like that your searches don't automatically clear and any future search becomes limited by that/those search words. It can be very frustrating, especially if you don't realize that the search stays there. Also, I don't like that when you hit the 'download' button, it automatically downloads ALL versions. The option should be to select the image that you would like to download. Review collected by and hosted on G2.com.

We're using the Bynder DAM for managing global and also local assets. We have Multibranded assets in one tool and we have globally approved assets combined with local assets in one tool. We do like:

- flexibility in the tool (taxonomy)

- very user friendline, easy to learn

- great and efficient implementation process

- great team who supports you during implementation and afterwards with adapations Review collected by and hosted on G2.com.

Only some minor issues on the functionality. It would be great f.e. if the system would help/check when naming new assets.

Costs are rather high, although I do not have compared it lately with other vendors. Review collected by and hosted on G2.com.

The Bynder DAM has helped us to support the marketing and sales teams by providing access to approved content for customers. Assets are reviewed and approved in the Workflow module before entering the Asset Bank so users are confident these assets are available for use in sales and education.

In addition, we have been been able to use Bynder's API integration to fulfill additional requests that are not offered directly through integrations. Review collected by and hosted on G2.com.

The Brandstore module does not deliver in the way users expect in relation to other similar platforms, however Bynder does have integrations that serve this purpose for e-commerce. Review collected by and hosted on G2.com.

We selected Bynder after a thorough review process. Very satisfied throughout the sales process, implementation, and launch! We have a very responsive customer success manager and the product continues to grow in its usefulness throughout the company. It's so much easier to search for tagged assets in the DAM instead of rummaging through a share drive or trying to track everything with a spreadsheet. Review collected by and hosted on G2.com.

The product can be overwhelming to new users, this is true for admins in particular. Plan to spend several hours, and perhaps days or weeks, developing best practices and conducting training sessions for users. Product support can be slow to respond when there is a bug or a technical issue to resolve. The way that Collections were designed is one of the greatest challenges for us. The way that you share a Collection is either by creating a public link, sharing a unique link via email, or creating accounts for each person to view/download/manage a collection. We've spent a lot of time trying to get share a collection only to find that some users have access to everything on the DAM instead of just the assets in the collection. Most of the product setup is configured during implementation, and the team was very thorough in our experience--but as with any new system, there is definitely a learning curve. What you don't know or don't think of prior to launch may be difficult to figure out after launch. Review collected by and hosted on G2.com.

The Bynder team knows how to explain things in a way that all users can understand. From the least technically savvy to someone who has never used a DAM tool. Our team is excited to have our assets intuitively organized based on a taxonomy structure guided by Bynder. What seemed to be overwhelming in the beginning dimished quickly due to the superb training. Review collected by and hosted on G2.com.

The most challenging part of our onboarding was getting our internal team's schedules aligned for training sessions. This had nothing to do with Bynder's accountability. My recommendation for organizations to complete the onboarding process successfully is your team should be ready to commit to going through all the steps to learn best practices. Review collected by and hosted on G2.com.

We compared Bynder to a couple of other DAMs that were highly recommended. What made use choose Bynder over them was their the user experience and interaction design. But where they sealed the deal was the amazing customer service. With a special shoutout to Tony Smith, our implementation manager. Review collected by and hosted on G2.com.

Nothing. We knew what we wanted and needer Bynder for and they made it a perfect fit. Review collected by and hosted on G2.com.

It's very simple to search medias thanks to metadata (filters & tags). Sharing collections of medias easily is also a great upside of Bynder. Review collected by and hosted on G2.com.

The platform doesn't offer a complete French translation, especially in the back office. That can be a barrier when the majority of your users are uneasy with English. We have to use sometimes both languages at the same time (e.g. the home page, the support window, the derivatives), but this is not very user-friendly.

A few small features are missing, but nothing blocking (e.g. the possibility to have a default copyright when uploading a media which doesn't have one). Review collected by and hosted on G2.com.

The organization of our files - easy to find and easy to update/keep organized. Also love that people can upload without being logged in. It's very efficient at quickly locating our files and ensuring that nothing is missed. Review collected by and hosted on G2.com.

That I can't drag files onto binder to upload them. I wish there were a drop section when I'm uploading, but I may have missed that. Review collected by and hosted on G2.com.

My favorite thing about Bynders DAM-software package is probably the super caretaking, attentive and sympathetic customer support. Not only the technical support but also the customer success managers (in my case Stephanie) are very supportive and engaged in bringing your platform to the next level and create the best UX possible. Review collected by and hosted on G2.com.

There is nothing I could really criticize about the platform or the service. Usually if I should have an issue or a problem, I get in contact with either the technical support or my CSM (Stephanie) and it is being solved quickly.

Sometimes I wish for some more customization possibilities in terms of platform design to make it more on-brand but that is really a minor point and probably the course I carry with me as a person working in design. Review collected by and hosted on G2.com.

There are numerous benefits to Bynder but some of our favourites is the ability to share any asset with absolutely anyone at any time of the day. It's very easy to access the assets. We also love the fact that the metaproperties are easily customizable and can be manipulated to suit our company needs. Review collected by and hosted on G2.com.

There's not much to not like about Bynder. I do feel that there is always room for improvement but Bynder has reached the "exceptional" benchmark. Review collected by and hosted on G2.com.

Search features and tagging make it easy to find assets and the visual layout makes it easier on the eye. Backend admin features are user-friendly too. I also like the branding-specific tools within the News Management system. Review collected by and hosted on G2.com.

I wish the derivatives didn't apply to every asset. It would be useful to have certain crop features applied to employee photos, for instance, but those crop dimensions wouldn't be applicable to things like logos. I would (and I know other team members have expressed this) also like to be able to batch upload for mobile. Review collected by and hosted on G2.com.

As a Content Marketer, I feel that Bynder's core functionality - the Digital Asset Management tool - is exactly what we were missing in our company. Being able to apply multiple filters at once and guiding the users (mainly our Sales Team) towards that document that serves their particular need really makes the difference. It was quite intuitive to set Bynder up and I think our users are really noticing the difference with the previous spreadsheet.

I also like the way you can create your own home page, to highlight certain campaigns or content pieces. Review collected by and hosted on G2.com.

One functionality that I feel could be improved is the capability to upload blog posts or anything else as online documents. Bynder is fantastic to store pdfs or imagery, but our Marketing Content database consists of a lot of online content that does not have an offline pdf equivalent. We solved this issue, but it could be done better. Review collected by and hosted on G2.com.

The tool itself is incredibly robust and customizable/flexible, as well as end-user friendly. On top of that, the Bynder team is fantastic at supporting the tool from onboarding/implementation to day-to-day support. Friendly, responsive, and deeply knowledgeable. Our own admins find the tool easy to use and support from a user management and training perspective. Review collected by and hosted on G2.com.

The analytics functionality leaves a bit to be desired. Content owners should be able to easily export CSVs that provide full asset metadata and details about whether the assets are getting viewed and downloaded, when, and by whom, without having to turn on or pay extra for a separate "advanced analytics" module. Review collected by and hosted on G2.com.

What I like best about Bynder is that even though it may seem robust, it is user friendly, and can be learned if taken the time and attention to do so. The people are very helpful for any questions or panics you may have and the process is pretty straight forward. I like that it has a wide variety of tools and that there are many different options to achieve what you want to achieve. Review collected by and hosted on G2.com.

There aren't a lot of downsides but there can be problems if you don't understand exactly what the verbiage is or how to use the site. We have had to go through some trouble shooting but were able to figure it out through customer support in the end. I also wish the homepage was a little more customizable. Not the end of the world but being that we a re a design creative company, we wish we had more free reign to adjust things on our own for the homepage. Review collected by and hosted on G2.com.

Multi assets upload and being able to either apply settings to all, or make amend to a selected few. The other part is the ability to add variables (meta data as they call it) on admin level, so it has a bit more flexibility to tailor it to your needs. Review collected by and hosted on G2.com.

Lack of folder structure. For some campaign materials that typically belong together, a ZIP gives no visual overview, thus a folder would be nice to have. Review collected by and hosted on G2.com.

The interface is great - it is easy to navigate and get your files uploaded so that the whole team has instant access to everything they need. Review collected by and hosted on G2.com.

The Mass uploader is a little more than we bargained for... but we did get it done. A Bynder solution would be a nice perk. Review collected by and hosted on G2.com.

The employees are very friendly. The system works very well and they keep on developing new features. Review collected by and hosted on G2.com.

There are sometimes minor issues with uploaded assets (it take some time to convert or the preview is not showing). Fortunately the Bynder support desk is very fast in resolving those issues. Review collected by and hosted on G2.com.

On-boarding process and assistance with creating valuable taxonomy, tagging and SSO capabilities. Bynder makes sharing resources with internal and external constituents easy, and creating collections of alike assets. Review collected by and hosted on G2.com.

After working with Bynder for a year, their customer service continued to decline as we have waited sometimes 3 weeks to over a month for responses from their "customer success squad," and our customer success manager. They make it difficult to surface updated agreements after adding seats/users to the platform. Review collected by and hosted on G2.com.

The layout and user interface is friendly and easy to navigate. With the ability to tag and provide metadata to assets this creates a simplistic, but dynamic tool making finding assets and collateral easy. Our stakeholders love the ability to easily find, share, and download assets at their convenience instead of using email to request assets. Review collected by and hosted on G2.com.

Additional requests came after the platform was implemented and our Creative team was tasked with creating private assets for specific groups/business units. It was challenging to execute this solution to the platform initially on our own but it was great to find out that the application has the capability to provide specific assets to certain groups. It was a small learning curve to understand meta properties and how they react on the backend but was swiftly assisted by the greater Bynder Support Staff. Review collected by and hosted on G2.com.

Bynder is an attractive option that is highly personalizable. The configurations for metadata, access, and sharing are widely applicable and useful. The onboarding experience was also very in-depth and allows us to best learn about and prepare the platform for our team. Review collected by and hosted on G2.com.

While the various options for customization are great, sometimes the interface (particularly for admins) seems too complicated or diverged. Settings are in a few different places, and certain features (like the home page widgets) aren't very easy. Nothing that impacts the overall use of Bynder, though. Review collected by and hosted on G2.com.

I very much appreciated Tony's thoroughness and ease of demonstrating how to set up our organization with the tool. The interface is amazing! Tony is extremely responsive and knowledgable with this product. I highly recommend the usage of Bynder! Review collected by and hosted on G2.com.

I do not have any dislikes at the moment. Review collected by and hosted on G2.com.

The customer service is amazing! Our implementation and project manager have made everything easy to understand and migration a breeze. The system itself is also incredibly easy to use! Review collected by and hosted on G2.com.

The only “dislike” I have is the inability to add our own super admin access. I’d love there to be some kind of training that would allow us to obtain greater admin access. Review collected by and hosted on G2.com.

Bynder enhanced collaboration and sharing of digital assets across our global organization. It is good solution to overcome from traditional physical hard disks, Ability to keep all our digital assets in one place and organized and search is strength this tool. It also help us to share digital assets seamlessly across different teams with in the organization. Review collected by and hosted on G2.com.

Integrated plug-ins for Adobe CC as it gives small pup-up and previewing assets is very difficult, Bynder need to improve the interface of the plug-ins is much needed. Review collected by and hosted on G2.com.

Bynder is very customizable and their folks work with you to achieve the results that you're looking to accomplish. Review collected by and hosted on G2.com.

There is a high level of complexity. But it is necessary to achieve proper results. Review collected by and hosted on G2.com.