Bynder Reviews & Product Details

Bynder Overview

What is Bynder?

Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. A G2 Leader in Digital Asset Management for 2020, Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle. === Bynder Digital Asset Management modules and functionality === - Digital Asset Management - simplifying the way you work with your media Bynder’s Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Bynder’s DAM is easy-to-use, yet rich in functionality, enabling you to save time and cut out the hassle when working with media and collaborating with colleagues. Because working with digital files has become the standard for marketing operations, we have made usability Bynder’s most stand-out feature. - Collections and Permissions - share and distribute your content with peace of mind Share your media files without wasting precious time on working with ZIP files, chaotic email transfers, and unsecured file transfer tools. - Creative Workflow - streamline your content creation from the first draft to final approval With Bynder’s Creative Workflow, you can easily collaborate and communicate with both internal departments and external agencies, so you can speed up content creation from start to finish while making sure reviews and approvals are clear and straightforward for everyone. - Digital Brand Templates - empower the marketer, free the designer Bynder’s Digital Brand Templates helps marketing teams create more on-brand content faster by transforming creative files from Photoshop and Sketch into reusable digital templates. - Print Brand Templates - create branded content in minutes, not hours With Bynder’s Print Brand Templates, anyone in your team can be a designer and create content that aligns with your brand guidelines, so you can ditch the complicated and expensive design tools and save time and money. - Digital Brand Guidelines - make sure your brand story is always consistent Consistency is the key to a strong brand. With the Bynder’s Brand Guidelines, you can create and edit a configurable set of guidelines describing your brand story, and make important elements such as fonts, logos, and tone of voice accessible for everyone. - Video Brand Studio - Meet the exploding demand for video with an integrated solution to create, adapt, manage, distribute, and analyze video assets. Create on-brand videos without any editing skills with Bynder's Video Brand Studio. Efficiently create sets of related videos to meet the needs of each market, channel, audience, format and testing strategy. Scale the video creation process using templates, batch creation tools, and data-driven creation using external data feeds. - Advanced Analytics - get meaningful insights into asset usage and performance Bynder Analytics gives you the data you need to drill down into the details and measure the performance and usage of digital assets in the portal for straightforward KPI evaluation. - Integrate with your existing tech stack Eliminate the downloads, uploads, and emails. Get more from your digital content by integrating Bynder and connecting your technology ecosystem using our pre-built tools. For integrations not available in our marketplace, you can build tailored integrations using our API and Software Development Kits.

Bynder Details
Website
Discussions
Bynder Community
Languages Supported
German, English, French, Dutch
Product Description

Brand Portal & Digital Asset Management Software

How do you position yourself against your competitors?

Known for its quality UX and usability, best-in-class customer service and fresh ideas, Bynder is a recognized leader on the global market. With our customer’s needs and the latest martech trends at the heart of product development, we aim to push the boundaries with a solution that is user-friendly, simple, and at the forefront of DAM technology.


Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam, Netherlands
Twitter
@bynder
2,795 Twitter followers
LinkedIn® Page
www.linkedin.com
340 employees on LinkedIn®

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The customer facing portal is easy to set up and looks nice. I love the lightbox functionality allowing assets to be distributed and shared with different groups without duplicating assets within the dam. There is a "single source of truth" for all assets now. My favorite part is that we have connected it to our website via webDAM's api so all of our website images are kept in webDAM and managed from there. We don't have to upload separate images to our server, they are automatically synced over for use and automatically replaced if we update the asset in webDAM. Review collected by and hosted on G2.com.

What do you dislike?

While overall, the product is solid, there are random bugs that will occur. I've had permissions reset a couple times making assets available to groups they shouldn't be. I've also found that it's hard to bulk download folders over a certain size. They are working on a fix. The biggest reason I rated Bynder so highly despite issues we've faced is that their customer support is second to none. They always help right away and get a fix or figure out a way to accomplish what you need. It's definitely not a perfect product, but I've been with them since the beginning and the foundations are now more polished. They are also working on interesting new features and integrations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As stated above, the best part about having this DAM is the "single source of truth" for all our assets. We serve many B2B customers and this makes it seamless to support them with the content they need. It keeps us organized as a team in locating and sharing assets. Finally, it is the hub of all our web content and is connected to our site via the API. This has allowed us to upload new asset versions and not have to think about every location on the website where we need to swap out the image. It happens automatically. It's not a perfect system, but for the amount of manual work we (I) have relieved the web team (me! ;) ) versus the occasional glitches, I would say it was well worth it. It took some time, effort and pains to get to where we are now, but that's how it goes putting any kind of large interdepartmental infrastructure in place. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love that you can make collections on Bynder and it's super easy to share and store multiple assets at once. We used to have assets stored in multiple locations on a server that could only really be accessed in the office but now we can access our assets from almost anywhere easily. Bynder also allows us to compress files so they're uploadable to our ECOM site. Review collected by and hosted on G2.com.

What do you dislike?

There are a lot of glitches and I would love it if you were able to organize assets better. We also had a hard time when building the DAM with our partner from the Bynder team that they kept insisting we meet for weekly meetings and delaying the launch of the DAM when nothing changed from week to week. I would recommend having once a month meetings where the Bynder team and the company are able to work together to review and implement the site. I would also recommend having an option to make folders so that all of the assets are not just stored in one location. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Pay attention when building out your categories. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Photo and asset sharing across our company. It's great to have everything in one place and that everyone gets their own unique login information. It has also reduced the number of emails we have received from other teams within the company requesting repeat assets. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Bynder is easy for everyone to use, the filter possibilities are various and the algorithm when searching certain keywords is a nice addition. Review collected by and hosted on G2.com.

What do you dislike?

Adding users is pretty expensive. I think this will stop the full integration within our company. We want to add more people as users but the price is holding us back. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for a DAM system that is easy to use, configure, and makes it possible to collaborate and share media files, Bynder is a great product for you. We are also using it as a CDN, it optimizes the ROI and simplifies the work process. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Sharing documents & marketing assets to collaborate with our remote teams and building our own database. Also, we are using Bynder as a Content Delivery Network to feed our digital touchpoints. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The Bynder interface is clear and organized, the searching and filtering is simpe and powerful, the mass uploading feature is impressive in its power, the mass updating is a time saver for our content authors, the flexibility of customizable properties for assets helped our transition be smoother. The API that Bynder offers is a rich set of endpoints allowing our custom integrations to remain mostly un affected from our end user's point of view. Review collected by and hosted on G2.com.

What do you dislike?

Some of the permissions are confusing and complicated with so many options. Some custom information we use is buried in the edit or additional properties panel. Cost for per user accounts is prohibitive and doesn't allow us to get our whole company online without large expense. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were trying to improve our existing asset management system and stabilize our content delivery for our live user facing system.

We have achieved better organization, better stability over our previous system. We were able to shift the hosting costs of an internal system along with the support costs to Bynder as a maintained solution and gain a richer feature set at the same time. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Clean, easy-to-navigate and simple interface. It is easy to learn the system as a user and the branding is beautiful and clean. Review collected by and hosted on G2.com.

What do you dislike?

Sharing assets with staff members or external vendors is confusing for those people. If you're a regular user working with assets frequently, it is a great product. But for those who just need to pop in occassionally, it is overwhelming and/or not intuitive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Asset storage and tagging/filtering to find what we need more quickly. Having everything securely stored in one place has been great for our organization. We are also now able to locate files much more quickly using the different metaproperties and tags we've created. The cropping tool has been really helpful as well as the ability to group and share assets together. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The customer support is helpful, competent and friendly. And I like the simplicity of the browser platform so I don't need to explain much to new users. Review collected by and hosted on G2.com.

What do you dislike?

We have still a slow performance on the adobe connector, which forces us to not use it propperly. But the performance of the browser is good. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for our Websites mobilezone.ch and get-jusit.ch as well as our D365 Omnichannel System to display product and promotion pictures. Sometimes we also use it for google ads to reduce the ads file size. And we use brand connect to share certain PDF files with our B2B team and to share our Company Logos with Business Partners. Review collected by and hosted on G2.com.

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AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The Onboarding Manager explained step by step what needed to be done and by when. They provided resources to review as well as worksheets to develop the confirmation of the platform for our use. The weekly meetings were productive and the "homework" assignments were not too burdensome to do. The database is robust, but quite flexible. Review collected by and hosted on G2.com.

What do you dislike?

A little more explanation of the use-cases of metaproperties and permissions (especially those which are interrelated) may have helped in our configuration. We had to back up a couple of times and reconfigure because things didn't quite work the way we anticipated. But in all honesty, the robustness and flexibility of the library database makes it hard to get it right the first time. It was really nice that we were able to reconfigure very easily and quickly as we started to understand more of how Bynder worked. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed to consolidate our sales and marketing digital assets management system with our graphics digital assets management system. We needed a system that was easy to use and easy to administer. Bynder allows to have all of this. Review collected by and hosted on G2.com.

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Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The Bynder rep my team worked with could not have been better at their job. They were incredibly hands-on, patient, and talked me off a ledge many times. It was very daunting to try and categorize all of our digital assets, but their ability to train, teach and explain the "why" behind the DAM assuaged any fears my team had. We are very excited to implement our DAM and optimize efficiency across the company. Review collected by and hosted on G2.com.

What do you dislike?

I cannot think of a single thing that our team disliked. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If it takes you more than 2 minutes to find a digital asset, you need Bynder. The amount of time saved by having a single source of truth for all of our company's digital assets is immeasurable. No longer do I have to open a file just to see what the file is. Bynder has created an incredibly efficient platform. I don't know how we functioned without it before! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Many times, our assets live in several locations. And trying to find the one asset you need could send you on a one hour journey through every folder imaginable, only to find it in the last place you looked. Bynder will help our company create a central source for our digital assets, where all employees can access the asset they need within minutes. We are eliminating the back-and-forth phone calls, emails, messages, etc. between team members trying to locate one asset. With Bynder, we are able to efficiently organize and manage our digital assets and creating a single source of truth. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love the Portal view and the way assets are organized by tags - it makes searching so much easier! The users love the simple UI and how quickly they can view assets. Our implementation team was incredible and so helpful with all of our specific use case solutions. Review collected by and hosted on G2.com.

What do you dislike?

There are some limitations, especially with metadata tagging, that could be improved. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to automate content publishing and regularly track dozens of pieces of information about each asset. We had a problem with file organization and every team worked in silos, but with Bynder, we are integrating the publishing processes and sharing completed material across teams. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The UI has a very familiar and simple feel to it. You can quickly understand how to access most of the features. It doesn't feel overburdened with options. Review collected by and hosted on G2.com.

What do you dislike?

The platform can feel a bit buggy at times, requiring you to refresh or return to the homepage and log back in to erase certain filters. The backend configuring feels a bit outdated and manual. Also, setting up dependencies in the metaproperties could be a bit more intuitive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bynder has allowed us to store all our creative assets in one consolidated and easy to access place. It's removed some of the noise of having various platforms with similar assets that confuse internal teams and slows down the process. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Overall ease of use for a varieties of users types within the company. From those closer to the assets in the DAM to others not as familiar but able to search, find, download easily assets needed for their work, as well as the exciting enhancements that have been churning within the past year. Review collected by and hosted on G2.com.

What do you dislike?

There are not a lot of robust reporting features for admins and sometimes the functionality is not as intuitive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has provided use a single location to access all our raw photos and videos from various countries for our marketing efforts. It has not only provided greater visibility and collaboration of those assets but has also provided more value to utilize those assets more seamlessly in marketing objectives. Review collected by and hosted on G2.com.

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AT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I really like how easy this is for the front end users. The homepage we have set up to be really simple and user friendly. We have received many compliments on how this looks. Our demo person, Caitlin was always energetic and did well with answering questions on the call. Review collected by and hosted on G2.com.

What do you dislike?

The backend and coming up with urls was a bit particular and case sensitive which caused a bit longer of a time period to set up. Sometimes it was hard to get a quick response, but now we have gotten the help line email and will contact them. We also had a login problem for quite some time and it took an additional two weeks to get that set up.

Also not a fan of getting graded on how well I provide feedback on this platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ability to give everyone access to our creative files. Also the ability to show everyone photos that are updated and on brand. There are many features that we will not need at this time, but are nice to have if needed at a later time. Review collected by and hosted on G2.com.

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AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The flat taxonomy that Bynder offers is really game changing as far as file management. Saying goodbye to complicated file structures is a breath of fresh air. The implementation team is also great and Tony Smith did a great job of ensuring all my questions were answered promptly. He always answered my questions in an hour or less and I always felt taken care of and confident. Review collected by and hosted on G2.com.

What do you dislike?

Bynder doesn't offer too many customization options. There are some integrations with other platforms that are useful, but I wish there was better reporting capabilities. The light dashboard for analytics is pretty slim. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

File structure is a big deal, but also just not losing assets any more. We would spend hours looking for digital assets and being able to filter a few properties to that one asset is a pretty big deal. Review collected by and hosted on G2.com.

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Principal Owner
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

User interface is intuitive, user management is clean and integrates into Okta. Storage prices are reasonable for a cloud based system. Metrics on the back end help content marketers. Overall, a really helpful DAM tool that is being constantly improved and updated. There are some great modules that are available as add-ons as well. We use the Workflow and Brand assets modules and it really helps keep our org aligned with one powerful place for all assets. Review collected by and hosted on G2.com.

What do you dislike?

When we have issues or find errors it can take a few days to engage Bynder and get their help solving the issue. Most of the issues revolve around strange file types and the auto-encoding process on the back-end. We've also had problems with larger file sizes (25GB or bigger). A bit of a learning curve for admins and power users on the back-end. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Telling our story as an org is important. And our creative teams do a wonderful job. But that's useless unless we have a powerful tool to actually deliver those assets to marketing teams in easy, intuitive, and quick ways. A DAM tool should not slow down content usage, but rather improve the content marketing experience. I feel Bynder does this. Also, the metrics on the back-end really help us see usage trends, e.g. should we keep telling a certain story or keep making a kind of content. It's really informed our content creation. Review collected by and hosted on G2.com.

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AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The team is extremely helpful! Kelsey was always there to answer any questions. This platform will improve DB's organization as well as help us organize and keep content for the future. Review collected by and hosted on G2.com.

What do you dislike?

Creating the links to the news tiles was a bit of a hassle, but once I figured it out we were good to go. Also organizing the homepage with dates is a bit hard to do, I wish it was more of a drag and drop to re-order type of a thing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Nothing! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We didn't have a DAM, and now we do so that's amazing! Content was hard to find, but now with Bynder it'll be much easier. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Having a rep that you can get a hold of easily if you have any questions or needs. Review collected by and hosted on G2.com.

What do you dislike?

Can't think of any negatives. Never had any problems Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Bynder products will make your lives easier and you look good! a small amount of upfront work to get setup but well worth it immediately. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to share assets throughout the org, and using dynamic templates has saved us weeks of time in some cases. Review collected by and hosted on G2.com.

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AL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Ease of use of the portal, using the filter system as opposed to the older folder based system is so much more efficient and intuitive. The ability to share files up to 40gb is another benefit as we often use video and audio files. Also the waiting function is very helpful as we can review the assets before saving into the portal. Review collected by and hosted on G2.com.

What do you dislike?

It would be good if you could translate more of the architecture into another language. Bynder does give some functionality in this regard, but if it could be extended to say the main navigation tiles then that would quite beneficial. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to move and share large video files in a more efficient manner has been a real benefit.

The potential to embed imagery and video from Bynder and to take analytics of various assets. Review collected by and hosted on G2.com.

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AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Through the many meeting we had with Bynder before we ever signed, through to the hand over, Bynder has been extremely helpful with making sure all our use cases were spoken to. We appreciated the level of thoroughness and their patience with us in answering the many questions we had. Their technical support is knowledgeable and very professional, while still being personable. Our on-boarding team, Rob and Nate, were superb. They made us feel very comfortable with the weekly meetings and the implementation schedule. There is a lot of work that goes into creating something like this and through their coaching and guidance it felt far less daunting of a task. I look forward to our future with Bynder and their platform allowing our company to run the way we want it to. Review collected by and hosted on G2.com.

What do you dislike?

We were hoping for a few more customization features and options on the homepage. There were a few technical issues that came up during the implementation process, that were ironed out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our employees were saving assets in many different ways and many different locations. There was a lot of time spent tracking down assets from unknown locations and staff. Having them in a centralized location where we know: who uploaded, when it was uploaded, if it is still usable, what the asset is related to, which department is an asset for, what is new, what shouldn't be used for certain criteria, what content is in an asset, etc. It's an invaluable tool for time management and streamlining workflows. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Bynder makes it easy for anyone at the CMA to search for the photo or video they need for their communications or marketing campaign. Review collected by and hosted on G2.com.

What do you dislike?

I don't like that your searches don't automatically clear and any future search becomes limited by that/those search words. It can be very frustrating, especially if you don't realize that the search stays there. Also, I don't like that when you hit the 'download' button, it automatically downloads ALL versions. The option should be to select the image that you would like to download. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Bynder is a great tool for companies to organize, download and share their digital content both internally and with external vendors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are definitely solving an organizational problem. Before using Bynder, most of the CMA's photos and videos were being stored and organized by a single staff member. Anyone who needed that content would have to go through that person. Now, anyone who has access to Bynder can search for themselves. Plus, all of the assets are safely stored and organized for future use. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The ability to share frequently requested assets and have a robust asset library + Workstream for managing the design tasks. Review collected by and hosted on G2.com.

What do you dislike?

Not having a robust dashboard (it's coming) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Webdam/Workstream user adoption rate was very high within our company for new business application. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability for stakeholders across multiple sites in our company to access digital assets. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Relating assets and being able to save versions within one file. Review collected by and hosted on G2.com.

What do you dislike?

Developing a perfect taxonomy for a complex system has proven a bit complicated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have realized the benefit that I will have once I introduce this to our full team of not having to send files one off to every member of our sales team and instead everyone will be able to be self sufficient and find our materials for ourselves. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

We're using the Bynder DAM for managing global and also local assets. We have Multibranded assets in one tool and we have globally approved assets combined with local assets in one tool. We do like:

- flexibility in the tool (taxonomy)

- very user friendline, easy to learn

- great and efficient implementation process

- great team who supports you during implementation and afterwards with adapations Review collected by and hosted on G2.com.

What do you dislike?

Only some minor issues on the functionality. It would be great f.e. if the system would help/check when naming new assets.

Costs are rather high, although I do not have compared it lately with other vendors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to manage and distribute our assets on very efficient way and we are able to manage our brand identity much better then before. Review collected by and hosted on G2.com.

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