E-merchandising, or e-commerce or digital merchandising, is the process of choosing the right product or service in the right placement with the right content in a way to increase sales. In the same way that brick-and-mortar businesses strategically display products, e-merchandising software works to strategically display products on a website to best promote them to buyers (who will, hopefully, become repeat customers). Successful e-merchandising will ensure high customer engagement, low site or shopping cart abandonment, and quality customer conversions. E-merchandising takes cues from traditional product marketing and merchandising. E-merchandising depends on analytics from various touchpoints to deliver a personalized, individualized experience in order to increase engagement, sales, and customer satisfaction. E-merchandising software typically integrates with e-commerce platforms, web content management, inventory management, point of sale (POS), and customer relationship management (CRM) systems.
To qualify for inclusion in the E-Merchandising category, a product must:
Collect data on customers for future alignment of products/services to customer preferences
Apply real-time data to recommend other purchases complementary to the current product the buyer is perusing
Have a functional search bar/option
Facilitate collaboration between different departments or teams within the e-commerce business
Integrate with payment gateways
