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Movable Ink Reviews (10)

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Movable Ink Reviews (10)

View 1 Video Reviews
4.4
10 reviews

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Verified User in Retail
UR
Enterprise (> 1000 emp.)
"Helpful tool to target audience"
What do you like best about Movable Ink?

I loved how real-time mapping was done by MI. For eg depending on weather and geolocation, the email advertisement would change. Such real-time personalization were amazing Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

When strategy changes, it takes a few days for MI content to edit. Every small change had to be done weeks before the real deployment. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
CA
Enterprise (> 1000 emp.)
"Movable Ink Marketing"
What do you like best about Movable Ink?

Content marketing and innovative ideas for helping brands Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Demo's could be better at informing users about their product Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business (50 or fewer emp.)
"Movable Ink Product Recommendation Banner"
What do you like best about Movable Ink?

Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Trying out new campaigns can be interesting. Have to have a plan B if it does not work out. Review collected by and hosted on G2.com.

Phil I.
PI
Director CRM and Partnerships | eCommerce Marketing | Partnership Development | Team Management
Small-Business (50 or fewer emp.)
"CRM Marketer in B2C eCommerce business"
What do you like best about Movable Ink?

Love the ease of use we had with implementing a variety of business cases with the platform. I actually used Movable Ink at a previous job 4+ years ago and can tell they have made a lot of advancements with implementing the technology into email. The account management team has also been great with aiding our team with getting our use cases in market. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Nothing really with the platform, I just wish there was more flexibility with the contract terms. They didn't appear open to doing a trial type period. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Platform is a time-saver; customer service is meh"
What do you like best about Movable Ink?

Devoting more time to the design of your email rather than the coding aspect. It could not be easier than creating your email in Photoshop and Illustrator and uploading the file or image file to the platform. Once uploaded, just splice it up how you would like it, insert alt tags and URLs and you're done. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

While most of the platform is user-intuitive, some are not and finding answers can be cumbersome with their help guide. The customer service is meh. Not the worst, not the best. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Makes coding a breeze"
What do you like best about Movable Ink?

Platform is very user friendly makes coding a breeze Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Sometimes emails will have random lines in the creative Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Mid-Market (51-1000 emp.)
"After trying to get my company to use it for years, I finally have it!"
What do you like best about Movable Ink?

It is so reassuring to know that my content is editable after a send goes out. I can't imagine why more companies don't use this. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

I wish there were even more tools - they have already created modules that I didn't even know I needed!

We also aren't able to get around Google's ridiculous image caching which is a bummer. Review collected by and hosted on G2.com.

Verified User in Music
EM
Enterprise (> 1000 emp.)
"Unrivaled Martech ROI"
What do you like best about Movable Ink?

The Movable platform is incredibly versatile and continues to grow and expand at a rapid pace. Where the platform does not have out of the box capabilities, its open-ended custom development capabilities provide endless options. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

There isn’t a single thing I’ve been dissatisfied with, after working with them and the platform for almost 7 years. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market (51-1000 emp.)
"Great features, but a little too pricey for us"
What do you like best about Movable Ink?

Amazing features that allow you to customize and personalize emails based on location, weather, time of day, etc. Can personalize with names or any other field. Countdown timers are great for promoting a sense of urgency. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

A bit of a learning curve in adding the features to our email creative elements. Also, price became an issue for us - we eventually stopped using it due to price. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"Impressed by this platform"
What do you like best about Movable Ink?

There are so many options for personalizing your emails, and the results really do show! Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Their account management and support was poor. It was hard to get in touch with someone to help me out with something I needed. Review collected by and hosted on G2.com.

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