# Best Cross-Channel Advertising Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.





## Category Overview

**Total Products under this Category:** 171


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 12,400+ Authentic Reviews
- 171+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Cross-Channel Advertising Software At A Glance

- **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Highest Performer:** [Connect](https://www.g2.com/products/bridge-connect/reviews)
- **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews)
- **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)


---

**Sponsored**

### Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=289&secure%5Bdisplayable_resource_id%5D=1633&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=99596cadc7661ed6d9c448e89823dae2e2e72f821609957a6c7720bda6774756&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 859

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.6/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,572 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,709 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (135 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (110 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)

  ### 2. [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)
  Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so your enterprise can build customer trust through responsible management and protection of customer data across your enterprise. Features include: - Actionable unified profiles: Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market - Audience management for enterprise: End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. - Customer acquisition in a cookieless era: Boost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers. - Data governance and privacy: Data governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an API and user-friendly interface. View data sources and policies before activating audiences - Activation: Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 162

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.6/10)
- **Ease of Admin:** 7.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 32% Enterprise, 31% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (68 reviews)
- Personalization (65 reviews)
- Data Management (62 reviews)
- Data Insights (44 reviews)
- Integrations (41 reviews)

**Cons:**

- Learning Curve (70 reviews)
- Complex Setup (50 reviews)
- Difficult Setup (43 reviews)
- Expensive (39 reviews)
- Steep Learning Curve (30 reviews)

  ### 3. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 745

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,410 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (116 reviews)
- Features (106 reviews)
- Helpful (94 reviews)
- Customer Support (90 reviews)
- Customer Engagement (79 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Learning Difficulty (61 reviews)
- Missing Features (59 reviews)
- Limited Features (54 reviews)
- Difficult Learning (51 reviews)

  ### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,381

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.4/10)
- **Quality of Support:** 6.6/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta (9,928,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®)
- **Ownership:** NASDAQ: META

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 67% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (30 reviews)
- Audience Targeting (28 reviews)
- Advertising Management (24 reviews)
- Campaign Management (22 reviews)
- Features (22 reviews)

**Cons:**

- Ad Issues (19 reviews)
- Poor Customer Support (16 reviews)
- Ad Management Issues (15 reviews)
- Poor Interface Design (14 reviews)
- Ad Restrictions (11 reviews)

  ### 5. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
  As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 426

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Assistant Media Planner, Media Planner
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 50% Enterprise, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (134 reviews)
- Campaign Management (43 reviews)
- Efficiency (42 reviews)
- Navigation Ease (42 reviews)
- User Interface (40 reviews)

**Cons:**

- Slow Performance (54 reviews)
- Error Issues (44 reviews)
- Technical Issues (44 reviews)
- Functionality Limitations (33 reviews)
- Software Bugs (32 reviews)

  ### 6. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 739

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)

  ### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 631

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)

  ### 8. [LocaliQ](https://www.g2.com/products/localiq/reviews)
  LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,034

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)

  ### 9. [Fluency](https://www.g2.com/products/fluency-fluency/reviews)
  Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 255

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.6/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** https://www.fluency.inc/
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (122 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Analyst, Marketing Scientist
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 52% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (102 reviews)
- Efficiency (67 reviews)
- Campaign Management (61 reviews)
- Customer Support (61 reviews)
- Budget Management (59 reviews)

**Cons:**

- Learning Curve (45 reviews)
- Steep Learning Curve (32 reviews)
- Software Bugs (29 reviews)
- Navigation Issues (25 reviews)
- Error Issues (19 reviews)

  ### 10. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 152

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 42% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)

  ### 11. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
  Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 182

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,222 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (519 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Manager
  - **Top Industries:** Marketing and Advertising, Gambling & Casinos
  - **Company Size:** 40% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (58 reviews)
- Insights (36 reviews)
- Campaign Management (32 reviews)
- Helpful (29 reviews)
- Customer Support (28 reviews)

**Cons:**

- Missing Features (20 reviews)
- Limited Features (18 reviews)
- Poor Reporting (15 reviews)
- Reporting Issues (15 reviews)
- Reporting Limitations (15 reviews)

  ### 12. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)
  Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 71

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart (2,866,298 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (87,011 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Apparel & Fashion
  - **Company Size:** 46% Small-Business, 43% Mid-Market


  ### 13. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 132

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 54% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)

  ### 14. [Connect](https://www.g2.com/products/bridge-connect/reviews)
  CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** https://thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 52% Small-Business, 22% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Audience Targeting (11 reviews)
- Campaign Management (10 reviews)
- Customer Support (10 reviews)
- Easy Setup (9 reviews)

**Cons:**

- Lack of Clarity (4 reviews)
- Poor Reporting (4 reviews)
- Reporting Issues (4 reviews)
- Audience Management (3 reviews)
- Audience Targeting (3 reviews)

  ### 15. [CAKE](https://www.g2.com/products/cake/reviews)
  CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,404 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,937 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 67% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)

  ### 16. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
  Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.6/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.6/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,410 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 43% Mid-Market, 37% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)

  ### 17. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
  The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 301

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,998 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Trader
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 40% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (16 reviews)
- Ease of Use (16 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)

  ### 18. [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews)
  Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 36

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com)
- **Company Website:** https://sayprimer.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/sayprimer/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Mid-Market, 39% Small-Business


#### Pros & Cons

**Pros:**

- Audience Targeting (9 reviews)
- Ease of Use (8 reviews)
- Integrations (5 reviews)
- Data Quality (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Limited Visibility (3 reviews)
- Limited Features (2 reviews)
- Limited Reporting (2 reviews)
- Filtering Problems (1 reviews)
- Inaccuracy (1 reviews)

  ### 19. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 147

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,813 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 57% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (11 reviews)
- Helpful (9 reviews)
- Campaigns (7 reviews)
- Team Helpfulness (7 reviews)

**Cons:**

- Dashboard Issues (4 reviews)
- Expensive (4 reviews)
- Campaign Management (3 reviews)
- Complex Setup (3 reviews)
- Extra Fees (3 reviews)

  ### 20. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 373

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Coordinator, Social Media Strategist
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 43% Enterprise, 42% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- User Interface (10 reviews)
- Ad Management (8 reviews)
- Campaign Management (8 reviews)
- Efficiency (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)
- Time-Consuming (5 reviews)
- Time-Consumption (5 reviews)
- Campaign Management (4 reviews)

  ### 21. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

  ### 22. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)
  Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 79

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** https://www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 84% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Customer Support (9 reviews)
- Setup Ease (9 reviews)
- Campaign Management (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Audience Targeting (2 reviews)
- Delay Issues (2 reviews)
- Difficult Usability (2 reviews)
- Expensive (2 reviews)
- Lack of Clarity (2 reviews)

  ### 23. [NT Technology](https://www.g2.com/products/nt-technology/reviews)
  NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.4/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt_programmatic (32 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (156 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 59% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Optimization (3 reviews)
- Optimization Algorithms (3 reviews)
- Optimization Efficiency (3 reviews)
- Campaigns (2 reviews)
- Creativity (2 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Limited Features (1 reviews)
- Limited Templates (1 reviews)
- Poor Reporting (1 reviews)
- Slow Reporting (1 reviews)

  ### 24. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 278

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.4/10)
- **Quality of Support:** 6.9/10 (Category avg: 8.6/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 47% Mid-Market, 27% Enterprise


#### Pros & Cons

**Pros:**

- Features (4 reviews)
- Campaign Management (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Performance Results (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)

  ### 25. [RTB House](https://www.g2.com/products/rtb-house/reviews)
  RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.6/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **LinkedIn® Page:** https://www.linkedin.com/company/rtb-house/ (1,405 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Leisure, Travel & Tourism
  - **Company Size:** 60% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (5 reviews)
- Performance Results (5 reviews)
- Results (5 reviews)
- Results Performance (5 reviews)
- Helpful (4 reviews)

**Cons:**

- Dashboard Issues (3 reviews)
- Navigation Issues (2 reviews)
- Billing Issues (1 reviews)
- Budget Management (1 reviews)
- Complexity (1 reviews)



## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)



---

## Buyer Guide

### What You Should Know About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

### Why Use Cross-Channel Advertising Software?

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

### Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.