Cross-channel advertising software helps businesses advertise across multiple digital advertising channels such as search, display, mobile, social, and video. Cross-channel advertising software offers capabilities across three or more of these channels. Cross-channel advertising software allows businesses to diversify their digital advertising strategies through a single software product. Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. Cross-channel advertising software may also consist of or integrate with a DSP to allow it to buy ads in real time. Cross-channel advertising platforms also integrate with ad networks, publisher ad servers, SSPs, or app monetization software that website publishers use to sell their available inventory.
To qualify for inclusion in the Cross-Channel Advertising category, a product must:
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Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro (formerly Centro DSP) is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP which is built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local Targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. Centro’s education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.
OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies. FEATURES • Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of premium publishers and partners • Generate new sales by predicting additional products or items of interest • Reliably link shoppers across devices, browsers, and apps so they engage seamlessly with the most relevant products to them • Boost engagement through patent-pending Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads • Track performance with real-time campaign reports • Know that your data is maintained with the highest levels of security and privacy, following industry best practices, standards, and regulations – including GDPR
4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Amazon, Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines.
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.
Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices (mobile, tablet, desktop). The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize return on ad spend.
Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our machine-learning algorithms and cutting edge AI, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report
dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyse, personalise, and optimise display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest growing tech companies. Recognised by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.
Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.
Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain. Pega’s Customer Engagement Suite is available with industry-specific models, processes and interfaces, and can deployed on a variety of cloud choices¬– including hybrid, or on premise.
TUNE builds technology that powers successful marketing partnerships across mobile and web. TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. TUNE solutions are used by Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, A4D, Applift, Fyber, PeerFly, and Tapjoy.
Flashtalking is an independent ad serving and attribution technology company, providing best-in-class digital advertising products, service and support for advertisers, media buying and creative agencies. We facilitate the management, delivery and analytics for all digital advertising channels across desktop and mobile.
Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.
ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability. owneriq, 2017 Digiday’s Signal Award winner for Best Data Management Platform, was also recently named in the Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. After 157% growth in revenue in just 3 years, The Q is slated for significant growth and looking to increase the Q's footprint in the Fort Point neighborhood in Boston.
CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.
Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.
Shape is a PPC management platform designed for digital marketers and the diverse organizations they run. Our flexible PPC software program helps digital marketers better manage and automate campaign budgeting. Our platform also offers two-way integrations with Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads; provide reporting to allow marketers to optimize and report on their advertising performance directly from Shape. Our platform: - saves PPC marketers time through intelligent automation and integration - drives better client performance and higher revenue with intelligent tools that highlight PPC spend opportunities - improves cross-team communication on PPC accounts - bridges communication and data gaps across departments - provides an toolkit agencies can use to solve specific needs
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.
QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to anticipate and execute the best and most granular advertising investments. For more information, please visit www.quanticmind.com
Mixpo is a digital advertising company that combines technology with human expertise to improve how publishers sell, produce and manage superior digital ad campaigns. Our technology makes it easy to create video, mobile, social, and rich media ads that engage audiences and deliver more value to advertisers. Our people provide the tools and expertise to streamline campaign management and boost digital sales so our customers–which are among the world’s most influential publishers–can continue to provide free access to quality information.
SmartyAds is an award-winning digital advertising software developer that creates cutting-edge programmatic solutions for seamless trading within the programmatic ecosystem. Powered by AI, machine-learning, and innovative advertising technologies, SmartyAds data-driven solutions easily cater to the needs of the media-buyers, publishers, brands, and marketing agencies in any spot of the world. Our solutions shift the digital advertising towards interactive, engaging, and targeted message delivery that amplifies the brand’s voice and helps its potential customers find the products that meet their needs best, through any channel, on any screen or platform. Extensive experience in programmatic, allows SmartyAds to identify the best areas for innovation deployment and technology enhancement, that’s why we’re frequently honored by international scale rewards like Stevie, DADI, and Red Herring. Today SmartyAds technological stack features 9 end-to-end digital solutions that incorporate the efficiency of latest technological innovation into the business of our clients, helping them to: - Save media-buying costs - Enhance media selling effectiveness - Ensure brand safety - Obtain robust measurement and assessment of their marketing activities - Raise independent, enterprise-level solutions that adjust to business development and objectives, and more.