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Insider One

By Insider One

4.8 out of 5 stars

How would you rate your experience with Insider One?

Insider One Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Insider One Media

Insider One Demo - Insider One Platform
Insider One is a single platform that connects every channel and marketers and brands to deliver infinite possibilities.
Insider One Demo - Personalization
Deliver personalized experiences customers love in real time at scale. Go beyond basic segmentation to respond to needs, predict intent, build lasting loyalty and lifetime value.
Insider One Demo - Omnichannel Journeys
Insider One empowers marketers to design and launch connected omnichannel journeys with real-time events, triggers, and actions to deliver experiences that grow revenue and loyalty across every touchpoint.
Insider One Demo - Journey Orchestration
Build and automate customer journeys without complexity. Insider One combines all the triggers, conditions, and actions you need in a single canvas, helping teams respond in real time and create connected experiences that drive measurable growth.
Insider One Demo - WhatsApp
Engage customers instantly and drive growth at scale with Insider One's WhatsApp and drive engagement and revenue. Build two-way conversational experiences for customers and encourage customers to avail support or even complete their buying experiences just from WhatsApp.
Insider One Demo - Analytics - Reporting & Insights
Insider One's reporting and insights give teams the flexibility to zoom in and out of performance, by individual customer, segment, or the entire base. Track behaviors, preferences, intent, and campaign results in real time with intuitive dashboards designed to turn insights into action. Make sma...
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Insider One Reviews (1,320)

Reviews

Insider One Reviews (1,320)

4.8
1,320 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and powerful support, highlighting how it simplifies campaign management across multiple channels. The platform's ability to deliver personalized experiences and streamline workflows is frequently noted as a key benefit, although some users mention a learning curve due to its extensive features.

Pros & Cons

Generated from real user reviews
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PK
Product Owner
Enterprise (> 1000 emp.)
"All-in-One Cross-Channel Campaign Orchestration Made Easy"
What do you like best about Insider One?

What I like best about Insider One is that it combines customer data, personalization, and cross-channel journey orchestration in one place. Instead of switching between multiple tools, teams can manage campaigns across WhatsApp, SMS, email, web, app, and site search from a single platform. It also seems to be well regarded for ease of use and support, which makes it even more appealing for fast-moving marketing teams. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

What I dislike about Insider One is that the platform can feel overwhelming at first, especially for new users who are not familiar with advanced marketing automation tools. Some features may take time to learn, and managing everything effectively can require a bit of training and adjustment. Review collected by and hosted on G2.com.

HB
Data Analyst
Banking
Mid-Market (51-1000 emp.)
"Great Mobile App solution to boost app user engagement"
What do you like best about Insider One?

Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider's support team also promptly address any technical challenges we face - ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

We had a worry that the app integration could take some time as we have seen it with other vendors but Insider was different and the integrations happened super quickly without hassle thanks to Insider's team. It didn't even need involvement from our team to fix things which was great! Review collected by and hosted on G2.com.

Response from Neeraj Manivannan of Insider One

Hello Hien,

It's really heartening for us to learn that your major goal of building customer loyalty has been achieved by using Insider. We are also delighted to hear that our customer support team was responsive and helped you address any technical difficulties you may have encountered. We're sure they'll always be around to help you continue to grow.

We believe that you will continue to see excellent results using our mobile app product as you continue to expand more and more and build engagement with users through a variety of use cases. In the meantime, you could explore our demo hub to check out a few self-guided walkthrough demos and videos to get a glimpse of interesting use cases on the mobile app and our other products too.

See how Insider One improved
SL
Senior Specialist
Enterprise (> 1000 emp.)
"134% increase in session duration with Insider’s mobile banner overlay"
What do you like best about Insider One?

Insider offers a diverse range of flexible, easy-to-use templates to make our website more interactive for our users. We use web push, the spinning wheel, and their banner overlay templates to build a completely engaging website experience for our users. With the banner overlay, for instance, we were able to achieve a significant increase in session duration of 134%. We have observed that using Insider, web push has become an important channel for us which enables us to re-engage our website visitors and bring them back. By being able to automate our push notifications, Insider has helped us become more efficient than ever, while also delivering results that are promising. Using their web push, too, we got some desirable campaign results, contributing to almost 2% of our total traffic. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Insider's panel show's real time results and data from each campaign. However, the data is a bit hard to understand without further information or explanation on the panel. Most of the time we rely on the consultant to help us understand where the numbers coming from. Would appreciate if the panel is a little easier to decipher for ourselves so we can be more self served. Review collected by and hosted on G2.com.

CA
Seller Operations Specialist
Mid-Market (51-1000 emp.)
"InsiderOne Makes Targeted Engagement and A/B Testing Easy"
What do you like best about Insider One?

InsiderOne helps us manage our customer engagement in a much more organized way. With Architect journeys and onsite personalization, we can easily create targeted campaigns based on user behavior.

It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.

Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Some gamification templates could be expanded, and having more ready-to-use templates would make campaign creation even faster for marketing teams. Review collected by and hosted on G2.com.

MC
Growth Manager
Hospitality
Mid-Market (51-1000 emp.)
"Product page views uplifted by 195% with Web Personalization"
What do you like best about Insider One?

Insider’s ready to use templates worked really well for us for improving the UX and enhancing interactions on the website. We were also able to easily track the performance of our website in real-time. They have the best customer success team that’s always ready to give their partners the best support, solutions, and experience. We have only used their Web Suite so far to improve onsite experiences for website visitors but would surely love to try out their other products in the near future. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

We have no dislikes. Love using Insider for personalizing experiences for our customers and we're glad our customers appreciate too as we're seeing better engagement. Review collected by and hosted on G2.com.

HN
Digital Marketing Executive
Security and Investigations
Mid-Market (51-1000 emp.)
"Insider is the #1 omnichannel customer journey building software for us"
What do you like best about Insider One?

Aligning customer journeys directly with our business goals - Breaking down the problem, select segments, and build offers to serve business objectives effectively - Ensuring strategies are easy to implement and measure for effectiveness - End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend) - Building comprehensive reports that integrate both engagement and business outcomes - Project Organization - CDxP that integrated data from all sources and unifies into user profiles - Customer Journey Project Team: 1. Technical team: Support us integration and operations 2. Business/Marketing team: Define business challenges and set up strategies 3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights Review collected by and hosted on G2.com.

What do you dislike about Insider One?

We've been extensively using the platform to run campaigns, but along the way, we've encountered some issues or usability challenges. Review collected by and hosted on G2.com.

Dominik B.
DB
Digital Marketing & E-Commerce Manager
Mid-Market (51-1000 emp.)
"Finally a marketing tool which is fun to work with"
What do you like best about Insider One?

What we value most is how easy it is to use, the high quality of the customer support, the breadth of features, and the ability to build highly granular segments.

Architect is amazing for setting up cross-channel campaigns. It offers a wide range of triggers and segmentation capabilities, whether that’s based on user attributes, live onsite behaviour, previous purchase behaviour, predictive AI, and more.

Our Customer Success Manager regularly demonstrates her many years of experience and, in our meetings, proactively shares ideas for new campaigns as well as advice on how to refine existing ones.

The support team typically reaches out within a few hours after a ticket is created, and they have solved 100% of the few obstacles we’ve had so far. They also help with error handling, campaign creation, 3rd party integration, and more. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

The Email Editor can be quite slow, especially when an email includes a recommendation block. Also, because the email address is treated as an identifier, it can’t be changed manually (only via API), which becomes an obstacle if Insider is being used as a “standard newsletter” tool with contact lists. On top of that, the product catalog feels fairly limited, making it harder to work with the full range of items I need. Review collected by and hosted on G2.com.

Ahmed P.
AP
Managing Director
Mid-Market (51-1000 emp.)
"Insider Review - Ahmed Patel from Burne & Royce Digital"
What do you like best about Insider One?

Insider has a number of features and products which we love however, I must say that their support team is brilliant and probably the best in the business when it comes to going over and beyond for their clients. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

We have mentioned to our account managers that we would Insider to expand their Web templates selection as well as making the template builder /Onsite Experiment module to be a bit more intuitive i.e. Someone with 0 or Little knowledge of coding should be able to easily create a web template. Review collected by and hosted on G2.com.

UB
Marketing Director
Mid-Market (51-1000 emp.)
"Transforming Engagement: By far Insider is AI-Powered Personalisation & Conversion Optimisation Tool"
What do you like best about Insider One?

The Insider platform has massively helped us to build campaigns easily and save 100s of hours of the development team and testing all the use cases. Since we implemented journeys, Webpush and on-site campaigns such as gamification leads, countdown timer etc we have managed to reduced our cost per lead way lower and lead counts has gone massively high. This has helped us to get our CPA down and year and year growth on sales and brand building. Their support from customer success team and technical team is 10/10. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Although the assistance from Insider is excellent, we would recommend to have longer training session and products discovery. They did provide online guides and PDF with other important information to understand all their products also they provided blogs to read Review collected by and hosted on G2.com.

Maria F.
MF
Group Digital Marketing Manager
Mid-Market (51-1000 emp.)
"The Best Lifecycle Marketing Platform!!!"
What do you like best about Insider One?

SMS and Email work extremely cohesively!

We absolutely love the simplicity and sophistication that Insider brings to the table. It's user-friendly while being packed with advanced features. We've been using their SMS product, which has swiftly become a cornerstone of our marketing toolkit. We are now reaching our customers in a more direct and effective manner than ever before. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Product is developing so fast, sometimes we do not get a chance to use all the features. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

7 months

Average Discount

22%

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Insider One Features
Optimization
Integrations - Mobile Marketing
Application Attribution
Campaign Analysis
Push Notifications
Audience Segmentation
Coupons and Promotions
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Insider One