# Duel Reviews **Vendor:** Duel **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.4/5.0 **Total Reviews:** 22 ## About Duel Duel enables brands to transform customers into their biggest acquisition channel. The Duel Brand Advocacy Platform turns thousands of social affiliates, content creators and micro-influencers in a brand’s customer base into revenue driving communities - all powered through Social Affiliate and Ambassador programs. Duel can also help prove the value of advocacy driven through these programs to a CFO. The Platform integrates with a brand’s eCommerce, CRM and social channels, providing a single view of every advocate that is driving ROI, and powering a brand’s Social Commerce. The Platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands. ## Duel Pros & Cons **What users like:** - Users value the **personalization options** in Duel, making their interaction with the brand unique and engaging. (3 reviews) - Users praise Duel for its **high level of customer engagement** , fostering lasting brand advocacy and community interaction. (2 reviews) - Users commend Duel for its **responsive and best-in-class customer support** , enhancing the overall user experience significantly. (2 reviews) - Users value the **ease of use** of Duel, highlighting its simple, intuitive implementation and responsive support. (2 reviews) - Users admire the **multiple engagement levels** in Duel, catering to everyone from curious customers to superfans. (2 reviews) - Innovation (2 reviews) - Variety (2 reviews) - Access Ease (1 reviews) - Affiliate Marketing (1 reviews) - Comprehensive Solutions (1 reviews) **What users dislike:** - Users note the **need for better integration** with Shopify and more support for proving emotional advocacy's value. (1 reviews) - Users express concerns over **insufficient information** regarding integration with Shopify and emotional advocacy's impact on revenue. (1 reviews) - Users note the **integration issues** with Shopify, hindering immediate financial impact and complicating the user experience. (1 reviews) - Users find the **limited integration** with Shopify a significant drawback, affecting the tool's overall effectiveness for revenue-driven businesses. (1 reviews) - Users find the **missing Shopify integration** a drawback, complicating revenue-focused business strategies and emotional advocacy measurement. (1 reviews) - Small Business Challenges (1 reviews) ## Duel Reviews ### 1. A fantastic program that has helped shape and grow our community **Rating:** 5.0/5.0 stars **Reviewed by:** Laura J. | Senior Social Media & Influencer Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Duel?** Duel has been a great way to help us at Katie Loxton build and engage a community of nearly 2,000 ambassadors across the UK & US. The platform allows us to interact and utalise our brand ambassador relationships, increasing our reach and brand awareness. We love that we can work across multiple social media platforms, the output of UGC has also been amazing and we frequently use on our socials, email campaigns, and paid advertising. We are currently planning to add the UGC gallery feature to our website this season, and we can’t wait to see the results! Our team uses Duel daily, and we’ve found it to be an easy adjustment to our day to day roles. The support we’ve received from the Duel team has been outstanding, from implementation and integration to tech queries, in-depth review meetings, and forward-thinking strategies. They are always there to assist us whenever we have any questions. We recently held an in person event for some of our KL Icons and the response has been amazing, Katie has also mentioned how wonderful it was to meet the community IRL and we cant wait to build on these events and working more with our community in and out of the program! **What do you dislike about Duel?** Tracking parameters could be better, however i have seen that this is being improved so excited to see the new tracking and reporting features **What problems is Duel solving and how is that benefiting you?** Duel helps us scale and build on our community in one place, making the management of 2000 amabassadors super easy! It has really helped us to build of UGC gallery also which means we have a consistant bank of content we can use across all channels. **Official Response from Margaret Phelan:** > Hi Laura, We are thrilled to hear that Duel has been instrumental in helping you build and engage your community of ambassadors. It's great to know that the platform has been easy to integrate into your day-to-day operations and that you've received outstanding support from our team. We're continuously working on improving our tracking and reporting features, and we're excited for you to see the new updates. Thank you for your support. ### 2. Smooth integration from project start to launch **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina D. | Associate Strategy Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Duel?** We recently partnered with Duel to launch a client's first ambassador program. We love the fact that Duel lets you own the relationship with your ambassadors and that it's platform-agnostic. The tasks can be customisable to suit our client's business goals which is exactly what we needed. **What do you dislike about Duel?** It could be harder to explain the difference between Duel and any other UGC / content-creator tech provided, especially to senior clients who are not socially-savvy. But the team has been super helpful in getting this over the line and providing their clear USPs. **What problems is Duel solving and how is that benefiting you?** Our client has an engaged community on social but they are not activating them at scale. With Duel, we are able to host our community of brand fans and consumers and reward them for their participation in social engagement and content tasks through Duel's automated, scalable platforms which removes a lof of the manual work. **Official Response from Margaret Phelan:** > We are thrilled to hear that Duel has been a smooth and customisable solution for your team to help scale and offer a unique experience for your brand fans. We understand the need to articulate the value back to the wider business and get cross-functional teams onboard, so I am pleased to hear that the Duel team are supporting you with this. ### 3. A great way to run an ambassador programme, functional and easily scalable - and fun to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe C. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Duel?** It's a great way of managing a large content creator community, easy to set tasks, easy to grow our community and once set up easy to run. Customer Support is really helpful and get's back to you quickly. It's also a great revenue driver for the brand and is a great way to connect with creators in a scalable way. **What do you dislike about Duel?** The analytics functions aren't as good as they could be, the gallery view only shows images, when most of the content we get is video, discount codes get leaked. Often technical issues that come about that are hard to solve, so then means we need to get in touch with customer support and it is quite a timely process when you have lots of ambassadors. **What problems is Duel solving and how is that benefiting you?** We get alot of UGC content through duel, also are able to connect with a wide pool of ambassadors which is great. We are able to set specific tasks to gather any content we want, and drive promotions in key sales periods, as well as growing a community of brand lovers. **Official Response from Margaret Phelan:** > Chloe, I’m thrilled to hear about your positive experience, and it's great that you've found it enjoyable as well! The ability to help you scale your ambassadors' experience and bring them closer to the brand is incredibly important to us, which makes your feedback especially meaningful. We have some exciting enhancements coming soon, particularly around analytics and video, so stay tuned! We truly appreciate your partnership and your suggestions for areas of improvement. ### 4. A great tool for building community and generating UGC! **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa F. | Brand Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Duel?** Duel has been an amazing resource for us and provided us with the tools to create an engaged community of brand ambassadors! The platform is easy to use and I love that everything is in one place. The Duel team has been incredible to work with and always provides helpful suggestions for how we can best optimize our program. **What do you dislike about Duel?** Some data is not available and/or a bit more manual to pull. It would be ideal to be able to categorize our creators, pull data from specific tasks, etc. **What problems is Duel solving and how is that benefiting you?** Duel provides a one-stop-shop for our brand ambassador program, making it easy to track everything from who our members are to how we're engaging with them, and managing the content we get back from them. **Official Response from Margaret Phelan:** > Hello Melissa, we are thrilled to hear that Duel is helping you to scale your community and offers a platform for them to get creative with their content. We appreciate your feedback on the data and manual elements around gathering insights, we have some features coming soon, so watch this space and please do reach out to your customer success manager to ensure we are supporting you in getting what you need right now. Keep your feedback coming, we are always looking to improve our platform and your experience. ### 5. Creating true brand love & lifetime advocates with Duel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Duel?** Duel has an outstanding vision when it comes to brand advocacy. They go beyond focusing on the transactional value of repeat customers and aim to build lifelong brand advocates by delivering exactly what customers want, which is a program where fans can interact with the brand they love in a unique way. Their approach to emotionaly loyalty & community building is impressive, and their strategies for engaging communities and fans are highly effective, encouraging not only repeat business but also organic growth as customers refer their friends. **What do you dislike about Duel?** The tool's lack of integration with Shopify was the main downside (which is something they're working on) - as well as the difficulty in proving emotional advocacy's $$$ worth to the business. For businesses that are highly revenue driven, it's harder to see an immediate big impact of a program that builds a community & true brand love. It's something that takes time to grow and should be deeply ingrained in the brand's vision and integrated with the customer journey. Transactional and emotional loyalty are linked - businesses should no longer only be focusing on one or the other. **What problems is Duel solving and how is that benefiting you?** Duel is giving us a unique opportunity to create long-lasting relationships with our customer that go past the product. Building a community that raves about your products and keeps coming back for more is the ultimate benefit! **Official Response from Margaret Phelan:** > It is great to hear that Duel is helping you create long-lasting relationships with your customers beyond just the transactional value. Building a community of loyal advocates is indeed a powerful benefit, and we're excited to continue supporting your efforts in this area. We are proud of our partnership and strong integration with the Shopify platform so I am sorry to hear that this was not as smooth as it should have been during your onboarding. I will investigate this with the team and thank you for your feedback and partnership on this matter. We look forward to working with you as you continue to put your brand fans at the centre of your strategy. ### 6. A great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Casey H. | Senior E-Commerce & Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Duel?** I love that it's a channel that connects our brand with our VIPs beyond a customer level, and the client support that comes with it is excellent. The launch of our US program was made very easy because of this. **What do you dislike about Duel?** The user interface is not always very friendly. A few things are still a bit manual eg sending digests **What problems is Duel solving and how is that benefiting you?** Not neccesarily a problem but it has given us the opportunity to communicate with our biggest fans and making them feel valued, on top of our site wide loyalty program. Benefits include stronger brand advocacy, reaching audiences that may be hard to reach or create an impression on via traditional digital marketing, and having user generated content. **Official Response from Margaret Phelan:** > Casey, thank you for taking the time to review Duel. We are delighted that we have been able to help you scale and manage your advocacy channel, and we appreciate your kind feedback on the support you have received from the Duel team. Big congratulations to you and the team on your US program launch! We are always on hand to chat through some of the areas of the technology that are more manual. We are constantly working to improve the platform, so your feedback is welcome. ### 7. A fantastic platform to generate content for your brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Duel?** DUEL has been a fantastic plarform for us. It was easy to implement and has always been super easy to use, allowing us to get closer to the community and reward them for creating content with our products. The team are incredibly helpful and keep in touch regularly to ensure we are using the platform to the best of its ability and answe any questions we have. They also help us on creating a programme that is tailored to the business' objectives, rather than us feeling like we need to fill a regimented plan they already have in place. Overall, DUEL is a vital tool for the social and content team. **What do you dislike about Duel?** I would love to see more detailed reporting from DUEL around different territories. A lot of the current set up means if things weren't done initially, it can be time-consuming and more challenging to implement at a later date which is hard when business needs change. **What problems is Duel solving and how is that benefiting you?** We use UGC in several marketing channels and its key that we are always working on creating and generating high levels of top-quality content which DUEL supports us with. **Official Response from Jared Harding:** > We're delighted to hear the results that Duel is helping drive for your Social and Content team, and helping drive advocacy across your community! Thank you for sharing feedback on our reporting functionality - we are releasing some exciting updates to our Insights dashboard this week which will hopefully improve your ability to access the data you need! ### 8. Holly from NEOM Duel Review **Rating:** 5.0/5.0 stars **Reviewed by:** Holly C. | Social Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2024 **What do you like best about Duel?** Duel is such an amazing platform for allowing brand communities to come together. The best thing about Duel for us is that we are able to not only spread brand awarness but create relationships with creators and general lovers of our brand. We are able to give back to our community and the work that they put into creating content for our ambassadors programme.Our brand executive Caitlin is incredible at guiding us through any issues we may come across and is always there to support us. In my line of work I use Duel everyday and find it very easy to use and am able to implement things umoung our programme seasmlessly. **What do you dislike about Duel?** There is nothing that sticks out to me at all about disliking Duel. **What problems is Duel solving and how is that benefiting you?** Duel is allowing our brand awarness to grow and is enabling us to grow our online commmunity and presence. **Official Response from Margaret Phelan:** > Holly, thank you for your review, we really appreciate it and I love the title ;-). I am delighted to hear how Duel has supported you and NEOM in bringing your biggest fans closer to the brand and the team and how supportive Caitlin has been through your journey with us. We appreciate your partnership and support always. ### 9. A fantastic platform with an even more fantastic team **Rating:** 5.0/5.0 stars **Reviewed by:** Saoirse W. | Senior PR & Affiliate Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Duel?** Duel is an amazing platform as it has allowed us to access a huge bank of small creators who adore the brand and are willing to create content for us that the entire business can repurpose through all of our different channels. The team are amazingly helpful, particularly Caitlin who has been a huge support. The ease of use on the platform and ease of uploading tasks is a huge benefit. **What do you dislike about Duel?** There are very few downsides, perhaps looking at the way the video tasks are uploaded can be sometimes complicated for users as they have to compress their files in order to complete. **What problems is Duel solving and how is that benefiting you?** Duel allows us to access a wide bank of content for us to repurpose across our various communication channels It allows us to find UGC creators that we can work with. **Official Response from Margaret Phelan:** > Saoirse, Thank you for your review and I am so happy to hear that you have had such a positive experience with Duel and our team! We are so glad that the platform has been beneficial for accessing content and that Caitlin has been a huge support, I know she very much enjoys working with you too. We appreciate your feedback about the video task uploading process, we are always looking to enhance our users experience. ### 10. Great for brands who don't have a dedicated customer base or community. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Duel?** Simple to use for both creators and company. Lots of ways to work the platform, to make it customisable to you. Really easy to communicate with account managers, feel very supported the entire way. Easy to integrate onto website. **What do you dislike about Duel?** Cost is high, especially if you already have a dedicated community and customer base. Some content doesn't pull through if it deems it as 'inappropriate' which doesn't work for our brand. **What problems is Duel solving and how is that benefiting you?** We first got Duel to try and grow our customers in the US and rest of world. For companies who don't already have a dedicated customer base, this platform would be really useful in getting UGC content that they're not getting organically. To choose who's wearing / using your products and curate the content which they create. **Official Response from Margaret Phelan:** > Thank you for your feedback and I am pleased that your experience using Duel has been easy and you are feeling supported by the team. There are multiple use cases for why a brand will use and benefit from Duel and I would love to chat though some of them with you to ensure we are meeting all of your business requirements. Please feel free to reach out to your customer success manager and we will get a call in together, I look forward to speaking soon. ### 11. Awesome service **Rating:** 4.5/5.0 stars **Reviewed by:** Matt I. | Community Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Duel?** Always there to answer any questions i have had, and always keen to give great insights to the programme and how we can improve. **What do you dislike about Duel?** There have been some technical glitches with some mission submissions that we are still working on, as its hard to pin down how these are affecting our advocates (but i totally understand that duel are working on this) **What problems is Duel solving and how is that benefiting you?** Duel is helping us build an ambassador program based around passenger, giving us huge amounts of UGC & generating revune through affiliate codes. **Official Response from Margaret Phelan:** > Thank you for sharing your experience with Duel! We're pleased to hear that our team has been supportive and insightful for you. We understand the impact of technical glitches on mission submissions and I am personally aware of this and can assure you that we are actively working to address and resolve these issues for you. We appreciate your patience and understanding as we strive to enhance the platform for our users. ### 12. Great opportunities that need to be better visualized **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Duel?** I like the gamification Duel provides. The ability to create different activities for your customers and how you can have the content they upload all in one place. **What do you dislike about Duel?** I don't like the lack of easy customization. It should be much easier to add photos in each activity and organize each format. Also, the inability to do other activities well like quizzes or surveys. In general, there is a lot of room for improvement in the user experience and visual aspect of Duel. **What problems is Duel solving and how is that benefiting you?** It is helping us drive more sales, with the discounts we provide in our loyalty program in Duel. Also when members share their photos through social media with their community. **Official Response from Jared Harding:** > We're delighted to hear the gamification and social sharing features in Duel are helping drive sales in your program! We also appreciate your feedback with respect to customisation and the user experience within Duel - our platform offers a lot of customisation out of the box, which our customer success team will be happy to support you with configuring. We're also working on a number of features at the moment to both simplify the user experience and increase the design quality, in both the Admin Console and Advocate App, so stay tuned! ### 13. The Premier Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Heidi T. | Freelancer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Duel?** Duel is superior to competitors for several reasons. First, the technology is an all-in-one solution. (Previously, I had a sales platform, a separate education platform, and a separate community platform.) Ambassadors have one single login. Second, the platform allows for multiple levels of engagement--from curious customers to superfans. There's something for everyone. Last, the Duel system is so user friend, and the Duel team is responsive and best-in-class. Implementation is so simple and intuitive! **What do you dislike about Duel?** Nothing at this time, but thanks for asking! **What problems is Duel solving and how is that benefiting you?** Building a community of vocal fans who drive UGC. ### 14. A great platform to scale up an ambassador programme **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Duel?** Duel allows us to faciliate content creation with micro influencers at scale. We have regular catch ups with Customer Success who feel like an extension of our team. Any bugs that are raised with support are quickly resolved **What do you dislike about Duel?** The reporting capabilities of Duel are not up to standard when comparing with similar platforms/ social listening tools, however I'm aware this a product update that the team have been working on. The platform can be glitchy/ clunky e.g. can't download video content, set up of social challenges require multiple 'work arounds'. **What problems is Duel solving and how is that benefiting you?** Duel allows us to automate rewards and communication with advocates in order to grow at scale. ### 15. Incredibly easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Duel?** A simple platform and easy to use. It has great features and we're able to customize it to suit our needs. The customer support team is probably the best I've ever experienced. Always quick to respond and so helpful. **What do you dislike about Duel?** It can take a while to learn all the functions of Duel but the customer support team always helps with that **What problems is Duel solving and how is that benefiting you?** We use Duel as a platform for our Ambassador Program. It helps us to reach thousands of potential new customers, and allows us to receive loads of great new UGC. **Official Response from Margaret Phelan:** > Thank you for your feedback! We're pleased that you find Duel easy to use and that our customer support team has been able to assist you effectively. We understand that learning all the functions can take time, and we're here to help with that. ### 16. Boost your brand advocacy in an engaging way **Rating:** 4.5/5.0 stars **Reviewed by:** Chiara F. | European CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Duel?** User-friendly interface, easy to use both for clients and for final consumers Gamification experience Facilitates brand avocacy and loyalty Funny and engaging Innovative Reactive support from Duel's team **What do you dislike about Duel?** Improve connection with advanced CRMs like Salesforce Marketing Cloud **What problems is Duel solving and how is that benefiting you?** Long-term advocacy and Customer Lifetime Value **Official Response from Margaret Phelan:** > Hi Chiara, We are glad to hear that you find Duel's user-friendly interface and gamification experience engaging! We appreciate your feedback around integrations, our open APIs in parallel with out of the box solutions are continuously being worked on by the team, so watch this space. Keep your feedback coming and thank you for your support! ### 17. A great way for brands to receive high quality UGC from creators and customers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Duel?** The amount of high quality UGC that can be used across all platforms across the business. It creates a tight knit community within the brands audience and gives them a sense of purpose and direction with their UGC content. **What do you dislike about Duel?** There's always something new to learn with our ambassadors questions - however, the support team are always super helpful and on hand to support us with our questions! **What problems is Duel solving and how is that benefiting you?** Without Duel we would have a lack of UGC to use across channels. It allows us to use organic content across channels such as paid, email etc. which we wouldn't be able to otherwise. It also allows us to request specific UGC content from our ambassadors that we may not have budget for. **Official Response from Lauren Bishop Vranch:** > Thanks so much for your review. We're glad you're enjoying the platform and it's great to hear that you're getting high quality UGC for your marketing channels! ### 18. Brilliant platform for building a base of engaged superfans. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Duel?** We are almost 1 year in, and still finding new features with Duel that we can implement to grow our community. Our members find it very valuable, and we are gaining revenue, reach, content and brand awareness. **What do you dislike about Duel?** Some tech issues at the start, growing pains include issues with promo codes outwith UK, tech bugs in some missions, etc. The team are helpful and on it though. **What problems is Duel solving and how is that benefiting you?** Allowing smaller accounts and customers to get involved with the brand. **Official Response from Margaret Phelan:** > We are delighted to hear that Duel is helping you grow your community and gain revenue, reach, content, and brand awareness. We understand the importance of smooth onboarding to new technology, so I am delighted to hear that the team was helpful during this time. Don’t hesitate to reach out to us with any questions or feedback as you continue to use and explore your new tech. Thank you for choosing Duel to engage your superfans! ### 19. Highly efficient community management platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Duel?** Allowing community management of 17000 creators to be manageable and efficient. Providing an engaging and personal experience for creators/advocates. **What do you dislike about Duel?** Lack of elevation on the customer facing program. It isn't exciting and is quite clunky when it comes to custom css but Duel are always onhand to advise where/how improvement can be made **What problems is Duel solving and how is that benefiting you?** It's solving for revenue and new customers as part of our existing acquisition strategy. It also solves for UGC and campaign support **Official Response from Margaret Phelan:** > We are glad to hear that Duel has been able to efficiently manage your community of 17000 creators and provide an engaging experience for them. Congratulations to you for nurturing the program and providing a great experience for your passionate advocates. We appreciate your feedback about the customer facing program and custom CSS, we are always looking to make improvements and ensure you and your advocates have a good experience. I am happy to hear that you have been getting the support you need from the team and we will keep our Brand Partners updated on future enhancements. ### 20. Sneak Energy Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Duel?** Duel is a great platform to help start and build an affiliate program. The team are great, friendly and easy to work with too. **What do you dislike about Duel?** It would be great if there was more tools to help identify new customer data. Wish there were easier ways to look at individuals performances month on month rather than downloading everything. **What problems is Duel solving and how is that benefiting you?** Helping make affiliate and influencer marketing much more efficient. **Official Response from Jared Harding:** > Thank you for providing feedback and it's great to hear that Duel is helping making your affiliate and influencer efforts much more efficient! We also appreciate your feedback about performance data - we are releasing some new data visualisations in the next few weeks which should hopefully help you observing trends over time. Once the updates are live we'd love to hear your feedback so please reach out directly to your account manager with any further feedback! ### 21. A platform that allows with brand to communicate with their micro community **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Duel?** The team have always been quick to answer any questions. Once you get your mind wrapped around the platform it is quite user-friendly. **What do you dislike about Duel?** The inability to srach creators via their social handles. **What problems is Duel solving and how is that benefiting you?** Helping us increase our brand awareness with our micro community and UGC for organic/paid purposes. **Official Response from Jared Harding:** > It's great to hear your advocate community is delivering quality UGC to drive organic and paid channels! Thank you for your feedback regarding the search functionality - our Product team is currently working on some improvements to the Content tab in the Admin Portal to improve search and discoverability, and as part of that work we will be adding the ability to search for members and their content by their social handle(s), so stay tuned for those updates over the coming months! ### 22. Duel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Duel?** The platform is easy to use and has many valuable tools. **What do you dislike about Duel?** There is nothing that I would change about Duel other than the fact that you can't download video content directly from the platform. **What problems is Duel solving and how is that benefiting you?** Helping to administer our brand's brand ambassador program. **Official Response from Margaret Phelan:** > We're glad to hear that you find our platform easy to use and valuable. We appreciate your feedback about the video content download feature, out teams are reviewing this feedback and looking to offer some enhancements around video so watch this space. Thank you for your support and helping us to continuously improve. - [View Duel pricing details and edition comparison](https://www.g2.com/products/duel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A34%3A52+-0500&secure%5Bsession_id%5D=ed7186d9-976e-43e9-8918-b3f6021a094d&secure%5Btoken%5D=335bc3861213e2c298724e6281a1cc96b482fd21ffef53e949d0c2bf27a6b32b&format=llm_user) ## Duel Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Mobile** - Mobile Optimization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Duel Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (550 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,167 reviews)