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Playable

By Playable

4.8 out of 5 stars
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Playable Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Playable Media

Playable Demo - Create: 30+ game formats
Plan and define your gamification campaigns in our intuitive, self-serve platform. Explore 30+ game types and shape in the visual editor for limitless possibilities.
Playable Demo - Tailor: Bring your brand to life
Enjoy the flexibility to bring your brand creative to life or start from pre-made templates.Try advanced features from prize settings to seamless integrations to exceed your campaign requirements.
Playable Demo - Deploy: Publish & launch
Embed across key touchpoints of your customer journey; website, landing pages, iframes, or apps.
Playable Demo - Analytics and measurement
To really maximize efforts and performance, we know how important it is to track every part of your customers’ journey. You can connect your analytics software to Playable to track campaign success in your analytics tool and view live performance through dashboards.
Playable Demo - Chat support: 99.4% customer satisfaction rating
Online chat support for you to reach out, no matter the question. Fast response times. Available 8am – 9pm CET, Monday to Friday. Practical problem-solving and solutions or hands-on help.Responsive, helpful, and knowledgeable.
Playable Demo - Access to our Help Center resources
Technical documentation, FAQ’s, step-by-step guides and training videos.
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Playable Reviews (43)

Reviews

Playable Reviews (43)

4.8
43 reviews

Pros & Cons

Generated from real user reviews
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SP
Content creation specialist
Enterprise (> 1000 emp.)
"Outstanding Support and Customization with a User-Friendly Platform"
What do you like best about Playable?

I really appreciate how responsive and solution-oriented the Playable team is. They’re always quick to help and happy to adjust the platform to fit our specific needs — even developing custom integrations when necessary. It feels like they genuinely care about making things work for us. On top of that, the platform itself is very user-friendly and easy to work with, and their website is packed with clear guidelines that make everything run smoothly. Review collected by and hosted on G2.com.

What do you dislike about Playable?

I can’t really think of anything to dislike. Everything has worked great so far, and if any issues come up, the team fixes them right away. And I can always contact my main contact for help or guidance. Review collected by and hosted on G2.com.

Emma B.
EB
e-commerce manager
Mid-Market (51-1000 emp.)
"Intuitive Platform with Amazing Support."
What do you like best about Playable?

The platform UX, easy to use and the chat support is amazing. So you are never in a dead end theres always help available. The platform is very intuitive, and it can do A LOT. And the support from your customer success manager is also great. They help a lot with inspiration on how to build your campaigns best, focusing on the full funnel. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Not much. I appreciate the platform a lot. The display of your campaigns on the frontpage. It only shows 5 at the bottom of the page. I want this to be my first view. So a full list of all my campaigns. If i click show all, i want it to show more than 10 by default. Review collected by and hosted on G2.com.

Ryan B.
RB
Digital Marketing Executive
Enterprise (> 1000 emp.)
"Effective gamification platform with lots of opportunity"
What do you like best about Playable?

Playable gives us the ability to develop some of our campaigns into engaging games on our website. We can use these games to build engagement on our website, customers can enter fun competitions to win prizes and boost the brand image. It is also really easy to use, it has a page builder that helps us to develop the games and style these depending on our mission, or suppliers mission. It integrates really well with HubSpot to capture data and opt-in.

The game library is great, there is lots of games to choose from that you can style with your own or supplier branding to make some really great looking games. Review collected by and hosted on G2.com.

What do you dislike about Playable?

It can be a little confusing and difficult to use sometimes, but there is lots of content and support available for when I wasn't sure.

Although the game library is really big, more game ideas would be cool, as we are building games with Playable all the time. Review collected by and hosted on G2.com.

Response from Sarah Dyer of Playable

Thanks for your feedback, Ryan - glad to hear you've had positive experience with our support team and help center.

"Excellent Partner with Seamless Integration"
What do you like best about Playable?

I have been using Playable for almost two years as part of our loyalty strategy to drive app engagement. The initial onboarding experience was seamless, thanks to Sam, and with time we expanded from having one team member to three capable of independently building games on the platform. Playable stands out due to its exceptional customer service and robust platform, which influenced our decision to choose them among various gamification platforms. Setup was straightforward, requiring only a scoping session with our tech team to ensure smooth integration, and the game-building process itself is quite self-explanatory. The support network at Playable is incredibly helpful. They are always available for any inquiries and guide us whenever needed. The gamification capabilities of Playable are pivotal for driving user engagement and allowing demonstrations of commercial value to our partner brands, leading to a win-win scenario for all stakeholders involved. Our integration with a mobile app, CRM system, and data warehouse allows us to report, analyze, and understand user interactions seamlessly, which has significantly benefited our workflow. I appreciate the consistency in building new games on the platform, making Playable a perfect fit for our needs. Moreover, it feels like a genuine partnership rather than just transactional, making them an excellent partner. I am highly likely to recommend Playable to others, giving them a perfect score of ten. Review collected by and hosted on G2.com.

What do you dislike about Playable?

nothing Review collected by and hosted on G2.com.

Mathilde B.
MB
Digital Marketing Manager
Enterprise (> 1000 emp.)
"I really like the usability of the platform. I've been building in it for 4 years and really love it"
What do you like best about Playable?

The interface is intuitive and gives a lot of possibilities for branding yourself exactly as you need with all the functions. I also really like the chat function and that you easily get help from real people. Review collected by and hosted on G2.com.

What do you dislike about Playable?

As a B2B company I have found it hard to use the CVR lookup ability in the sign up form, since it i slow and does not always allow a user to find the business they are looking for. If this one could be improved, it would really up the B2B game of using Playable! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Great platform for businesses looking to gather data and engage with their customers"
What do you like best about Playable?

Playable is a very clever platform that helps companies get started with gamification. It provides a wide selection of games suited to various needs, and many of these can be tailored to match a brand’s identity. This makes it an excellent choice for businesses looking to gather customer data, grow their email lists, or automate prize distribution for larger-scale games. For those interested in analytics, the statistics dashboard offers a clear overview of game performance, which is always appreciated by marketers. Once you become familiar with the platform, it’s straightforward to use, and if any issues arise, the help center is comprehensive and customer support responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Playable?

The interface can sometimes be confusing, particularly when it comes to figuring out where to make edits. Certain settings are adjusted at the top level and apply account-wide, while others are found within the game settings or the visual game editor. Even after spending some time with the platform, I still occasionally have to pause and ask myself, "Wait, where do I edit this?" I can easily see how a new user might find the experience overwhelming, especially if they're worried about accidentally breaking something. Taking the look and feel of the games up to a brand standard can therefore sometimes be a little tricky.

Some of the games are also a little limiting and there's often a certain same-ness to the games between users, so I find it obvious when other companies are using the platform. This is not necessarily a bad thing, but I could imagine customers/users could grow a little tired to "all of the Playable games."

It would be great, for smaller companies, to be able to buy into one game, rather than having to subscribe to the platform. Review collected by and hosted on G2.com.

Auðunn Breki A.
AA
Graphic Marketing Designer
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Playable is easy to use,their support chat is fantastic at helping me solve any issues I run into."
What do you like best about Playable?

I love the variety of games Playable offers. There’s something for every type of campaign. The ability to save campaign templates is a huge time saver and makes it easy to keep brand identities consistent for future campaigns. Playable's custom Autofill Formular feature has also made things much quicker and easier for participants, which really improves the overall experience. Last but not least their support chat is fantastic at helping me solve any issues I run into. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Editing quiz questions and feedback can be a bit time-consuming, since you have to take the quiz yourself to check each change. The image dimension limits can also feel a bit restrictive at times. Would feel more intuitive if you could edit the game flow in the front-end instead of back-end. Review collected by and hosted on G2.com.

Jannie R.
JR
CRM & E-mail Marketing Specialist
Mid-Market (51-1000 emp.)
"Helpful support, CSM and intuitive platform with many possibilities and workarounds."
What do you like best about Playable?

I love how intuitive the platform is and that it is easy to make workarounds for the games.

I enjoyed the onboarding process a lot and the helpful support as well as customer success manager.

The network possibilities at campaign-labs. Review collected by and hosted on G2.com.

What do you dislike about Playable?

There is nothing I really dislike about Playable - but inputs could be;

Sometimes, it would be nice if the support knew or showed more CSS-hacks for when we think out of the box.

The statistics could be even more intuitive - sometimes I find it hard to figure out the conversion rate as it's based on sessions. It would be cool if you could chose that it should be based on unique sessions.

And then it would be nice with an easier way of uploading prizes, pictures (field-pictures), etc. at the christmas calendar (one excel-sheet for it all) :-D. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market (51-1000 emp.)
"Keep creating useful campaigns"
What do you like best about Playable?

The campaigns are easy to adapt, which helps achieve both cost and time efficiencies. Review collected by and hosted on G2.com.

What do you dislike about Playable?

It would be great to have a wider variety of games and increased flexibility in the campaign settings. For example, in the tapping game, it would be helpful if there were options for more than one tap image in a sequence. Similarly, for the place-the-item campaign, allowing more than two categories would make it more versatile. Review collected by and hosted on G2.com.

Verified User in Tobacco
UT
Small-Business (50 or fewer emp.)
"Ready-to-Use Campaigns and Great Support, But Needs a Manual for New Users"
What do you like best about Playable?

What I appreciate most about Playable is the availability of ready-to-use campaigns that fit our needs and are simple to implement. Additionally, the customer support is always accessible and extremely helpful whenever I need assistance. Review collected by and hosted on G2.com.

What do you dislike about Playable?

Having a manual available for new entries would be very helpful. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

2 months

Average Discount

6%

Playable Features
Templates
Simultaneous Competitions
Behaviors
CRM Integration
Social Media Integration
Public Leaderboard
Private Leaderboard
Analytics