# Best Headless CMS Software

## How Many Headless CMS Software Products Does G2 Track?

**Total Products under this Category:** 121

### Category Stats (Aug 2026)

- **Average Rating:** 4.42/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Craft CMS (+0.41%) - Among all products in this category, Craft CMS recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Headless CMS Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,200+ Authentic Reviews
- 121+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Headless CMS Software
 ![G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence](https://www.g2.com/categories/headless-cms/grids.png?focus%5B%5D=54403&focus%5B%5D=54402&focus%5B%5D=6293&focus%5B%5D=54400&focus%5B%5D=1689&focus%5B%5D=21044&focus%5B%5D=4941&focus%5B%5D=138587)

Highlighted products: Storyblok, Sanity, Contentstack, Hygraph, Umbraco, Prismic, Contentful, and Prepr CMS.

Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=storyblok&focus%5B%5D=sanity&focus%5B%5D=contentstack&focus%5B%5D=hygraph&focus%5B%5D=umbraco&focus%5B%5D=prismic&focus%5B%5D=contentful&focus%5B%5D=prepr-cms)

**Sponsored**

### Agility CMS

Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1205&secure%5Bchosen_at%5D=2026-08-20T08%3A31%3A27Z&secure%5Bdisplayable_resource_id%5D=1205&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1205&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=38119&secure%5Bresource_id%5D=1205&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fheadless-cms&secure%5Btoken%5D=0b217c7923e1e6fa0dcffe355cb89a328cca17eb343469bbd2e9c3709747acfe&secure%5Burl%5D=https%3A%2F%2Fagilitycms.com%2Fdemo-request%3Futm_source%3DG2%26utm_medium%3DBanner%26utm_campaign%3DPaid_Advertising_June&secure%5Burl_type%5D=custom_url)

### [Storyblok](https://www.g2.com/products/storyblok/reviews)

Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.

**Average Rating:** 4.5/5.0

**Total Reviews:** 582

#### How Do G2 Users Rate Storyblok?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Content Performance:** 8.2/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.0/10 (Category avg: 6.8/10)
- **Form Builder:** 7.3/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Storyblok?

- **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok)
- **Company Website:** www.storyblok.com
- **Year Founded:** 2017
- **HQ Location:** Linz, Oberösterreich
- **Twitter:** @storyblok  
9,265 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba3c9b1a0f08bec1a86e583cbe495adc56b7dac6ac98e7a6a05f2ac171a27330&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17989065%2F&secure%5Burl_type%5D=linkedin_company_website)  
318 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Frontend Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 29% Medium

#### What Do G2 Reviewers Say About Storyblok?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Storyblok, enjoying seamless content creation and intuitive visual editing.
- Users find Storyblok to be **intuitive** , making content management easy and enjoyable across multiple platforms.
- Users appreciate the **user-friendly content management** in Storyblok, enabling seamless updates and collaboration across teams.
- Users love the **intuitive visual editor** and its ability to balance developer and marketer needs effectively.
- Users appreciate the **user-friendly setup** of Storyblok, making it easy to manage content and streamline projects.

##### Cons

- Users find the **learning curve steep** initially, making it challenging to grasp components and schemas quickly.
- Users find the **pricing structure of Storyblok increasingly expensive** , making it hard to justify, particularly for lower tiers.
- Users often feel the need for **missing features** like additional blocks and advanced roles to enhance their experience.
- Users criticize **limited features** in Storyblok, such as low asset limits and the need for smoother backend configurations.
- Users are concerned about **pricing issues** that can disproportionately affect smaller businesses and limit feature access.

#### What Are Recent G2 Reviews of Storyblok?

**["Fast, Client-Friendly Editing with a Truly Helpful AI Assistant"](https://www.g2.com/survey_responses/storyblok-review-12932384)**

**Rating:** 4.5/5.0 stars

_— Chloe R._

[Read full review](https://www.g2.com/survey_responses/storyblok-review-12932384)

**["Stable system, must prepare for more complex requirements."](https://www.g2.com/survey_responses/storyblok-review-7061256)**

**Rating:** 4.0/5.0 stars

_— Carolin R._

[Read full review](https://www.g2.com/survey_responses/storyblok-review-7061256)

#### What Are G2 Users Discussing About Storyblok?

- [What is Storyblok used for?](https://www.g2.com/discussions/what-is-storyblok-used-for) - 2 comments

### [Sanity](https://www.g2.com/products/sanity/reviews)

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

**Average Rating:** 4.7/5.0

**Total Reviews:** 911

#### How Do G2 Users Rate Sanity?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Content Performance:** 8.2/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 5.7/10 (Category avg: 6.8/10)
- **Form Builder:** 7.3/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Sanity?

- **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io)
- **Company Website:** www.sanity.io
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @sanity\_io  
15,030 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce272dde7d68750a2a5c7604ec0edd54c8e78d3d880d6840e6d824b689d2e5b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18400536%2F&secure%5Burl_type%5D=linkedin_company_website)  
301 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Senior Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 72% Small, 18% Medium

#### What Do G2 Reviewers Say About Sanity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extensive customizability** of Sanity, allowing for tailored and efficient content management experiences.
- Users value the **flexibility and power** of Sanity's features, enhancing content creation and streamlining workflows effectively.
- Users love the **flexibility** of Sanity, enabling easy customization and smooth implementation for various structured data needs.
- Users find Sanity to be incredibly **easy to use and flexible** , making setup and management a seamless experience.
- Users love the **customization options** in Sanity, enabling tailored solutions for diverse project requirements.

##### Cons

- Users find the **steep learning curve** of Sanity challenging, especially due to lacking beginner-friendly tutorials and documentation.
- Users face a **steep learning curve** with Sanity, making the setup process lengthy and sometimes frustrating.
- Users note that **poor documentation** often makes it difficult to fully utilize Sanity's features and functionality.
- Users struggle with the **lack of tutorials** , finding it difficult to navigate GROQ and custom setups effectively.
- Users express concern over **missing core features** in Sanity, impacting efficiency and user experience.

#### What Are Recent G2 Reviews of Sanity?

**["Sanity: Flexible, Highly Customizable Headless CMS with Seamless Integrations"](https://www.g2.com/survey_responses/sanity-review-13182328)**

**Rating:** 4.0/5.0 stars

_— Bri S._

[Read full review](https://www.g2.com/survey_responses/sanity-review-13182328)

**["Intuitive Content Navigation with Powerful Query Testing and Reliable Performance"](https://www.g2.com/survey_responses/sanity-review-13179768)**

**Rating:** 4.5/5.0 stars

_— Maksim V._

[Read full review](https://www.g2.com/survey_responses/sanity-review-13179768)

#### What Are G2 Users Discussing About Sanity?

- [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework)
- [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments
- [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments
- [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment

### [Contentstack](https://www.g2.com/products/contentstack/reviews)

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 335

#### How Do G2 Users Rate Contentstack?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Content Performance:** 7.7/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 5.8/10 (Category avg: 6.8/10)
- **Form Builder:** 6.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Contentstack?

- **Seller:** [Contentstack](https://www.g2.com/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0)
- **Company Website:** www.contentstack.com
- **Year Founded:** 2018
- **HQ Location:** Austin, TX
- **Twitter:** @Contentstack  
2,395 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97af3b4dd45fc09d1f0ac34e4cd084dba4222c6ef5854f77c8415d5921da858d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18395537%2F&secure%5Burl_type%5D=linkedin_company_website)  
649 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Product Manager
- **Top Industries:** Retail, Computer Software
- **Company Size:** 43% Medium, 38% Large

#### What Do G2 Reviewers Say About Contentstack?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Contentstack, enabling efficient onboarding and streamlined content management for non-technical teams.
- Users find the **intuitive and flexible management system** of Contentstack enhances their content operations smoothly and efficiently.
- Users find Contentstack **intuitive and user-friendly** , allowing easy navigation and efficient management without disrupting previous work.
- Users value the **flexibility** of Contentstack, enhancing content management and empowering seamless omnichannel experiences.
- Users value Contentstack's **flexible content modeling** , facilitating fast delivery and consistent governance across platforms.

##### Cons

- Users find the **content management system cumbersome** , with issues like a tricky setup and unreliable publishing features.
- Users find Contentstack's **limited features** hinder usability, particularly in A/B testing and preview functionalities.
- Users find **limited customization** options in Contentstack, restricting advanced layout changes and conditional input field settings.
- Users face **editing difficulties** due to manual processes and limitations, which hinder a smooth content management experience.
- Users face **editing issues** due to cumbersome URL insertion and loss of formatting when copying content.

#### What Are Recent G2 Reviews of Contentstack?

**["Ease of use and scalability with headless integration a great combo of features"](https://www.g2.com/survey_responses/contentstack-review-13115995)**

**Rating:** 4.5/5.0 stars

_— Dilsher S._

[Read full review](https://www.g2.com/survey_responses/contentstack-review-13115995)

**["Powerful Headless CMS for Modern Digital Experiences"](https://www.g2.com/survey_responses/contentstack-review-12999989)**

**Rating:** 5.0/5.0 stars

_— Ganapathi E._

[Read full review](https://www.g2.com/survey_responses/contentstack-review-12999989)

#### What Are G2 Users Discussing About Contentstack?

- [What do you like most about Contentstack for content management, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-contentstack-for-content-management-and-what-improvements-could-be-made) - 2 comments
- [Who owns Contentstack?](https://www.g2.com/discussions/who-owns-contentstack) - 1 comment
- [How do I use Contentstack?](https://www.g2.com/discussions/how-do-i-use-contentstack) - 1 comment
- [What is Contentstack?](https://www.g2.com/discussions/what-is-contentstack) - 1 comment
- [Is Contentstack a CMS?](https://www.g2.com/discussions/is-contentstack-a-cms) - 1 comment

### [Hygraph](https://www.g2.com/products/hygraph/reviews)

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences.

**Average Rating:** 4.4/5.0

**Total Reviews:** 730

#### How Do G2 Users Rate Hygraph?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Content Performance:** 8.3/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.3/10 (Category avg: 6.8/10)
- **Form Builder:** 7.5/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Hygraph?

- **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph)
- **Company Website:** hygraph.com
- **Year Founded:** 2017
- **HQ Location:** Berlin
- **Twitter:** @hygraph  
5,094 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2bdb49f78d9109151a7e63158fcad09899833bc76518b72dbcbf98e04a598f82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18152461%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 64% Small, 29% Medium

#### What Do G2 Reviewers Say About Hygraph?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Hygraph's intuitive UI and flexible content organization highly beneficial.
- Users value the **flexible and intuitive content management** system of Hygraph, enhancing their overall experience.
- Users praise the **fast and flexible API integration** of Hygraph, enhancing workflow and simplifying onboarding for teams.
- Users value the **seamless integrations** of Hygraph with GraphQL, enhancing flexibility and improving development workflows.
- Users value the **flexible content management system** of Hygraph, enhancing development and performance for web applications.

##### Cons

- Users note a **steep learning curve** in Hygraph, especially for those unfamiliar with CMS platforms or technical details.
- Users find Hygraph's **learning difficulty** challenging, especially for non-technical users navigating its complex features.
- Users find Hygraph to be **expensive** , particularly at higher tiers, which may burden smaller teams financially.
- Users find **difficult usability** in Hygraph, especially non-technical teams needing extensive guidance and developer support.
- Users find **pricing issues** burdensome due to costly higher tiers and limitations in the free plan's asset file size.

#### What Are Recent G2 Reviews of Hygraph?

**["Great CMS but can get even better"](https://www.g2.com/survey_responses/hygraph-review-8914469)**

**Rating:** 4.0/5.0 stars

_— Veronica G._

[Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469)

**["Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support"](https://www.g2.com/survey_responses/hygraph-review-12998721)**

**Rating:** 4.0/5.0 stars

_— Becky L._

[Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721)

### [Umbraco](https://www.g2.com/products/umbraco/reviews)

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements.

**Average Rating:** 4.5/5.0

**Total Reviews:** 972

#### How Do G2 Users Rate Umbraco?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Content Performance:** 8.0/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.5/10 (Category avg: 6.8/10)
- **Form Builder:** 8.1/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Umbraco?

- **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco)
- **Company Website:** umbraco.com
- **Year Founded:** 2005
- **HQ Location:** Odense
- **Twitter:** @umbraco  
3,526 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=100eae242b02f7c14f30517337655949e9ec8c69522fe16944191a5e4987e9d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F804354%2F&secure%5Burl_type%5D=linkedin_company_website)  
191 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 34% Medium

#### What Do G2 Reviewers Say About Umbraco?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Umbraco to be a **super fast and easy CMS** , facilitating straightforward content updates and organization.
- Users value the **ease of content management** in Umbraco, appreciating its fast and user-friendly interface.
- Users praise Umbraco for its **intuitive interface** , making content management easy and accessible for all skill levels.
- Users appreciate the **flexibility** of Umbraco, enabling fast development across various project requirements with ease.
- Users value the **customizability** of Umbraco, appreciating its flexibility and ability to meet diverse project needs.

##### Cons

- Users experience a **steep learning curve** with Umbraco, making initial setup and knowledge acquisition challenging.
- Users experience **limited features** in Umbraco, feeling it lacks modern updates and necessary functionalities.
- Users find **poor usability design** in Umbraco, facing challenges with page reordering and formatting difficulties.
- Users find **difficult usability** in Umbraco, especially with the cumbersome document types and clunky formatting.
- Users find the **editor limitations** of Umbraco cumbersome, impacting ease of use and efficiency while editing content.

#### What Are Recent G2 Reviews of Umbraco?

**["A Flexible CMS That Scales with Business Needs"](https://www.g2.com/survey_responses/umbraco-review-10731071)**

**Rating:** 5.0/5.0 stars

_— JERIN J._

[Read full review](https://www.g2.com/survey_responses/umbraco-review-10731071)

**["Flexible, User-Friendly CMS That Helps Our Team Publish Content Fast"](https://www.g2.com/survey_responses/umbraco-review-13324526)**

**Rating:** 4.5/5.0 stars

_— Gabriel B._

[Read full review](https://www.g2.com/survey_responses/umbraco-review-13324526)

#### What Are G2 Users Discussing About Umbraco?

- [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) - 1 comment
- [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) - 2 comments
- [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) - 2 comments
- [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) - 2 comments
- [What is umbraco used for?](https://www.g2.com/discussions/what-is-umbraco-used-for) - 1 comment

### [Contentful](https://www.g2.com/products/contentful/reviews)

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 312

#### How Do G2 Users Rate Contentful?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Content Performance:** 7.9/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 7.6/10 (Category avg: 6.8/10)
- **Form Builder:** 7.8/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Contentful?

- **Seller:** [Contentful](https://www.g2.com/sellers/contentful)
- **Company Website:** www.contentful.com
- **Year Founded:** 2013
- **HQ Location:** Berlin
- **Twitter:** @contentful  
31,822 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7cfe6428fb74d793ba86f73182ff0b2e45305e02ed831eedc331f9b15b7e6b7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2562699%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,045 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Senior Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Medium, 33% Small

#### What Do G2 Reviewers Say About Contentful?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Contentful, appreciating its straightforward learning curve and flexible content management.
- Users appreciate the **flexibility of Contentful** , enabling seamless content management across websites and apps with ease.
- Users appreciate the **ease of creation** in Contentful, facilitating quick content updates and module management seamlessly.
- Users value the **easy creation** process in Contentful, simplifying team collaboration and enhancing content management efficiency.
- Users commend Contentful for its **flexibility and robust features** , enabling efficient content management and seamless integration.

##### Cons

- Users find Contentful's pricing **expensive** , particularly challenging for small teams and beginners due to high costs.
- Users find Contentful's **complexity a hurdle** , especially for non-technical users and small teams managing setup and features.
- Users find the **learning curve challenging** , especially with initial setup and understanding content modeling for non-technical users.
- Users find Contentful's **limited features** restrict their capabilities, impacting efficiency and increasing costs for integration.
- Users find the **steep learning curve** of Contentful challenging, especially for non-technical team members during setup.

#### What Are Recent G2 Reviews of Contentful?

**["User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers"](https://www.g2.com/survey_responses/contentful-review-12804527)**

**Rating:** 4.0/5.0 stars

_— Brian R._

[Read full review](https://www.g2.com/survey_responses/contentful-review-12804527)

**["Developer-Friendly, Intuitive, and Extensible Content Management"](https://www.g2.com/survey_responses/contentful-review-13183418)**

**Rating:** 5.0/5.0 stars

_— Jeremy C._

[Read full review](https://www.g2.com/survey_responses/contentful-review-13183418)

#### What Are G2 Users Discussing About Contentful?

- [What is Contentful used for?](https://www.g2.com/discussions/contentful-what-is-contentful-used-for)
- [What is Contentful API?](https://www.g2.com/discussions/what-is-contentful-api)
- [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment
- [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment
- [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment

### [Prismic](https://www.g2.com/products/prismic/reviews)

Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough.

**Average Rating:** 4.3/5.0

**Total Reviews:** 361

#### How Do G2 Users Rate Prismic?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Content Performance:** 7.9/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 5.2/10 (Category avg: 6.8/10)
- **Form Builder:** 6.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Prismic?

- **Seller:** [Prismic](https://www.g2.com/sellers/prismic)
- **Company Website:** prismic.io
- **Year Founded:** 2013
- **HQ Location:** Paris, FR
- **Twitter:** @prismicio  
13,961 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a80f2dd39ee2a726b8636c5667db89713445eb2f7bf2f4fc0b68c18d8e57406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3338789%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Web Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Small, 29% Medium

#### What Do G2 Reviewers Say About Prismic?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Prismic **easy to use** , appreciating its simplicity and seamless integration with modern web libraries.
- Users highlight the **intuitive interface** of Prismic, making content creation and management both easy and efficient.
- Users love the **easy setup** of Prismic, allowing quick integration and effortless start for non-tech individuals.
- Users appreciate the **ease of learning** with Prismic, enabling quick edits and seamless integration for all skill levels.
- Users love Prismic for its **user-friendly interface** , allowing seamless content creation and management without complexity.

##### Cons

- Users note a significant **learning curve** with Prismic, highlighting challenges in implementation and the need for better documentation.
- Users feel **limited features** in Prismic restrict creativity, particularly with slice customization and rich text options.
- Users feel the **missing features** in Prismic, such as categorization options and additional HTML fields, hinder usability.
- Users find that the **limitations in customization and content organization** hinder their overall Prismic experience.
- Users experience some **software bugs** in Prismic, particularly with the auto-save feature and limited slice options.

#### What Are Recent G2 Reviews of Prismic?

**["Slices + Next.js Components Make Development Effortless"](https://www.g2.com/survey_responses/prismic-review-12247956)**

**Rating:** 5.0/5.0 stars

_— Orhan B._

[Read full review](https://www.g2.com/survey_responses/prismic-review-12247956)

**["Great tool for managing a website and easily editing it and adding new pages"](https://www.g2.com/survey_responses/prismic-review-11794387)**

**Rating:** 4.0/5.0 stars

_— Aly A._

[Read full review](https://www.g2.com/survey_responses/prismic-review-11794387)

#### What Are G2 Users Discussing About Prismic?

- [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-e84e4f4f-6db0-4a9f-924c-466b8595a354) - 2 comments
- [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-d94b4c99-ee43-40cd-ba10-aaf08a1ba5f1) - 1 comment
- [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source) - 1 comment
- [Is Prismic open source?](https://www.g2.com/discussions/is-prismic-open-source)
- [Who uses Prismic?](https://www.g2.com/discussions/prismic-io-who-uses-prismic) - 2 comments

### [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews)

Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate Prepr CMS?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Content Performance:** 8.4/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 5.0/10 (Category avg: 6.8/10)
- **Form Builder:** 6.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Prepr CMS?

- **Seller:** [Prepr](https://www.g2.com/sellers/prepr)
- **Company Website:** prepr.io
- **Year Founded:** 2016
- **HQ Location:** Utrecht, NL
- **Twitter:** @preprcms  
618 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d83edf962620e3c0060ce7bf596fcd1e3c4b881c2b9f9493ee8052bae831314&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10002420&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Small, 27% Medium

#### What Do G2 Reviewers Say About Prepr CMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Prepr CMS to be **extremely easy to use** , enjoying its intuitive interface and quick setup.
- Users commend the **excellent customer support** of Prepr CMS, noting their quick, friendly, and helpful responses.
- Users appreciate the **intuitive design** of Prepr CMS, highlighting its easy navigation and user-friendly interface.
- Users commend the **user-friendly interface** of Prepr CMS, highlighting its intuitive navigation and ease of setup.
- Users value the **flexibility** of Prepr CMS, appreciating its ease of use for both simple and complex setups.

##### Cons

- Users find the **limited features** of Prepr CMS restrict functionality and complicate user experience significantly.
- Users find the **UI overwhelming and inefficient** , suggesting a need for customization options to enhance the experience.
- Users find the **learning curve** for advanced features a bit steep, especially for newcomers to structured content.
- Users experience **preview issues** with Prepr CMS that disrupt workflow and hinder the visibility of configurations.
- Users find the **documentation lacking** , making it challenging to solve issues and utilize advanced features effectively.

#### What Are Recent G2 Reviews of Prepr CMS?

**["Easy Personalization and A/B Testing with an Intuitive UX"](https://www.g2.com/survey_responses/prepr-cms-review-13072642)**

**Rating:** 4.5/5.0 stars

_— Yauhen Z._

[Read full review](https://www.g2.com/survey_responses/prepr-cms-review-13072642)

**["Prepr is easy to use and has all of the functionality we need"](https://www.g2.com/survey_responses/prepr-cms-review-11505356)**

**Rating:** 5.0/5.0 stars

_— Tom K._

[Read full review](https://www.g2.com/survey_responses/prepr-cms-review-11505356)

#### What Are G2 Users Discussing About Prepr CMS?

- [What is Prepr used for?](https://www.g2.com/discussions/what-is-prepr-used-for) - 1 comment, 1 upvote

### [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews)

Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai. 

**Average Rating:** 4.3/5.0

**Total Reviews:** 186

#### How Do G2 Users Rate Kontent.ai?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Content Performance:** 8.6/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.6/10 (Category avg: 6.8/10)
- **Form Builder:** 7.3/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Kontent.ai?

- **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c)
- **Company Website:** kontent.ai
- **Year Founded:** 2015
- **HQ Location:** Brno
- **Twitter:** @Kontent\_ai  
3,887 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bc0ee34eb726f2231150d2b600e84d7bc3bbd06f9cf40cb3b3c2dc6f6ff7cfc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkontentai%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Medium, 36% Small

#### What Do G2 Reviewers Say About Kontent.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Kontent.ai to be **user-friendly** , making it simple to manage content and integrate with websites.
- Users appreciate the **user-friendly content management** of Kontent.ai, enhancing organization and accessibility across platforms.
- Users praise the **helpful and responsive customer support** of Kontent.ai, greatly enhancing their user experience.
- Users appreciate the **easy integrations** of Kontent.ai, enhancing organization and accessibility across their platforms.
- Users find Kontent.ai's **intuitive interface** enhances content creation and management, streamlining workflows effectively.

##### Cons

- Users find the **learning curve challenging** , especially with layout updates and onboarding new stakeholders to the platform.
- Users find the **limited features** of Kontent.ai restrict their customization options and lack essential tools for integration.
- Users note the **lack of essential features** like e-commerce and comprehensive role profiles, hindering their overall experience.
- Users find **CMS limitations** in Kontent.ai challenging, especially with missing out-of-the-box tools and complex navigation.
- Users highlight a **steep learning curve** for new employees in navigating Kontent.ai, especially with its headless CMS approach.

#### What Are Recent G2 Reviews of Kontent.ai?

**["Excellent Content Modeling and Reliable API for Modern Headless Delivery"](https://www.g2.com/survey_responses/kontent-ai-review-13213624)**

**Rating:** 5.0/5.0 stars

_— Daniel B._

[Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13213624)

**["Intuitive Headless CMS That’s Easy to Learn and Use"](https://www.g2.com/survey_responses/kontent-ai-review-13149996)**

**Rating:** 4.5/5.0 stars

_— Santiago U._

[Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13149996)

#### What Are G2 Users Discussing About Kontent.ai?

- [Who uses Kentico?](https://www.g2.com/discussions/who-uses-kentico)
- [How much does kentico cost?](https://www.g2.com/discussions/how-much-does-kentico-cost)
- [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) - 1 comment
- [What is kontent?](https://www.g2.com/discussions/what-is-kontent)

### [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews)

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

**Average Rating:** 4.0/5.0

**Total Reviews:** 181

#### How Do G2 Users Rate Optimizely Content Management System?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Content Performance:** 8.0/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.4/10 (Category avg: 6.8/10)
- **Form Builder:** 7.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Optimizely Content Management System?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Company Website:** www.optimizely.com
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely  
28,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,650 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Optimizely Content Management System?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use and powerful features** of Optimizely, making efficient content management a breeze.
- Users value the **flexibility** of Optimizely CMS, allowing endless customization and seamless integration with third-party apps.
- Users value the **stability and ease of use** in Optimizely, making content management accessible for all skill levels.
- Users find the **ease of use** in Optimizely Content Management System makes it intuitive and user-friendly for all.
- Users value the **extensive customizability** of Optimizely CMS, enabling tailored solutions and seamless integration for diverse needs.

##### Cons

- Users find the **steep learning curve** challenging, especially those without development experience or smaller teams.
- Users face a **steep learning curve** , making it challenging for new users and smaller teams to adapt effectively.
- Users find the CMS **expensive** , making it challenging for smaller organizations to afford implementation and customization.
- Users find the **complexity** of Optimizely CMS challenging due to steep learning curves and overwhelming admin interfaces.
- Users note a **steep learning curve and challenging developer support** that can hinder efficient content management.

#### What Are Recent G2 Reviews of Optimizely Content Management System?

**["Software review and feedback for Optimizely Content Management System"](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881)**

**Rating:** 4.5/5.0 stars

_— Ma. Clarizza F._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881)

**["User-Friendly CMS with Some Limitations"](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)**

**Rating:** 4.0/5.0 stars

_— Beatrice B._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)

#### What Are G2 Users Discussing About Optimizely Content Management System?

- [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) - 1 comment
- [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) - 1 comment
- [How much does Episerver cost?](https://www.g2.com/discussions/how-much-does-episerver-cost)
- [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) - 1 comment

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 769

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Content Performance:** 8.2/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 7.1/10 (Category avg: 6.8/10)
- **Form Builder:** 7.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Bloomreach's **ease of use** exceptional, facilitating quick implementation and smooth day-to-day operations.
- Users greatly value the **extensive reporting dashboards** , intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
- Users greatly appreciate the **outstanding support** from Bloomreach, ensuring quick resolution and a seamless experience.
- Users commend the **outstanding customer support** from Bloomreach, highlighting exceptional responsiveness and professionalism from the team.
- Users value the **effective customer engagement features** of Bloomreach, streamlining targeted communications and tracking seamlessly.

##### Cons

- Users find the **learning curve steep** , as the interface isn't intuitive initially, but documentation aids in mastery.
- Users find the **learning difficulty** with Bloomreach's advanced features and initial setup to be quite frustrating.
- Users are disappointed with **missing features** like email preview and poor communication from account reps.
- Users find the **limited features** of Bloomreach challenging, especially regarding the learning curve and customization complexities.
- Users find the **difficult learning** curve for advanced features in Bloomreach to be a significant hurdle initially.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

**["Bloomreach Recommendations That Actually Convert"](https://www.g2.com/survey_responses/bloomreach-review-13278728)**

**Rating:** 4.0/5.0 stars

_— Freya D._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13278728)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### [CoreMedia](https://www.g2.com/products/coremedia/reviews)

CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform's flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform's ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels.

**Average Rating:** 4.4/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate CoreMedia?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Content Performance:** 7.5/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 5.9/10 (Category avg: 6.8/10)
- **Form Builder:** 6.1/10 (Category avg: 7.9/10)

#### Who Is the Company Behind CoreMedia?

- **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia)
- **Company Website:** www.coremedia.com
- **Year Founded:** 1996
- **HQ Location:** Hamburg, Germany
- **Twitter:** @CoreMedia  
1,756 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6f2bab83d4373ce952f16ac7086d2e499fdb1f561d01eb0ad0f2bbacf3de3b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoremedia-ag%2F&secure%5Burl_type%5D=linkedin_company_website)  
167 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Telecommunications, Apparel & Fashion
- **Company Size:** 44% Large, 28% Medium

#### What Do G2 Reviewers Say About CoreMedia?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of CoreMedia, highlighting simple content management and excellent support throughout.
- Users highlight the **seamless integration capabilities** of CoreMedia, enhancing workflow efficiency and system expansion possibilities.
- Users appreciate the **ease of content management** with CoreMedia, benefiting from intuitive design and robust support.
- Users admire the **endless customizability** of CoreMedia, enabling tailored content management to meet evolving business needs.
- Users value the **high level of customization** in CoreMedia, enhancing content management across various platforms and needs.

##### Cons

- Users find the **steep learning curve** of CoreMedia challenging, as the interface can be unintuitive for newcomers.
- Users find the **complexity of CoreMedia** frustrating due to cumbersome workflows and a steep learning curve.
- Users find **complex features** of CoreMedia can make the interface less intuitive and hinder productivity for new users.
- Users find the **steep learning curve** of CoreMedia challenging, hindering initial productivity and ease of use.
- Users find CoreMedia's **difficult usability** frustrating due to tedious workflows and a complex, unintuitive interface.

#### What Are Recent G2 Reviews of CoreMedia?

**["Agile and reliable platform for customer communications"](https://www.g2.com/survey_responses/coremedia-review-12510655)**

**Rating:** 4.5/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12510655)

**["Close and human support: always available and highly recommended"](https://www.g2.com/survey_responses/coremedia-review-12593368)**

**Rating:** 4.5/5.0 stars

_— Jaime F._

[Read full review](https://www.g2.com/survey_responses/coremedia-review-12593368)

#### What Are G2 Users Discussing About CoreMedia?

- [What is CoreMedia used for?](https://www.g2.com/discussions/what-is-coremedia-used-for)

### [Experro](https://www.g2.com/products/experro/reviews)

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth.

**Average Rating:** 4.8/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Experro?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Content Performance:** 10.0/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 10.0/10 (Category avg: 6.8/10)
- **Form Builder:** 10.0/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Experro?

- **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc)
- **Year Founded:** 2008
- **HQ Location:** Charlotte, North Carolina
- **Twitter:** @rapid\_ops  
992 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27283808bac873709cdfe6e1bc13f90668f986b788876b8555355e3bb4554440&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapidops-inc&secure%5Burl_type%5D=linkedin_company_website)  
282 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Apparel & Fashion
- **Company Size:** 60% Medium, 23% Small

#### What Do G2 Reviewers Say About Experro?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Experro, appreciating its intuitive interface and streamlined workflow for compliance tasks.
- Users praise Experro for its **integrated compliance workspace** , which enhances efficiency and streamlines team collaboration.
- Users value the **AI-powered search functionality** of Experro, enhancing product discovery with speed and accuracy.
- Users value the **comprehensive analytics** of Experro, enabling efficient compliance tracking and enhancing overall performance insights.
- Users value the **efficiency in data analysis and accurate product discovery** that Experro delivers, enhancing the overall experience.

##### Cons

- Users find the **learning curve challenging** due to the platform's complexity, requiring time to adapt effectively.
- Users find a **steep learning curve** in Experro, requiring time to grasp advanced features and technical aspects.
- Users find **poor documentation** frustrating, often wishing for more detailed guides and tutorials to enhance their experience.
- Users find the **high learning curve** of Experro challenging, especially for new team members adjusting to its depth.
- Users find the **learning curve steep** , especially when navigating complex features and advanced configurations in Experro.

#### What Are Recent G2 Reviews of Experro?

**["Transforms Digital Experiences with Speed and Precision"](https://www.g2.com/survey_responses/experro-review-12434068)**

**Rating:** 5.0/5.0 stars

_— Abdulwahab i._

[Read full review](https://www.g2.com/survey_responses/experro-review-12434068)

**["Exceptional E-Commerce Customization with Stellar Support"](https://www.g2.com/survey_responses/experro-review-12880783)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/experro-review-12880783)

### [Magnolia](https://www.g2.com/products/magnolia/reviews)

Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali.

**Average Rating:** 4.3/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Magnolia?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Content Performance:** 8.2/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 7.5/10 (Category avg: 6.8/10)
- **Form Builder:** 7.4/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Magnolia?

- **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia)
- **Year Founded:** 1997
- **HQ Location:** Münchenstein (Basel), CH
- **Twitter:** @magnolia\_cms  
4,478 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=665ad19910d9709f353fa4c2c775025f59df4350c0c516305ab1406fd5b84948&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F479370%2F&secure%5Burl_type%5D=linkedin_company_website)  
255 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Large, 33% Medium

#### What Are Recent G2 Reviews of Magnolia?

**["Magnolia: The Right Balance Between Governance and Flexibility"](https://www.g2.com/survey_responses/magnolia-review-13016711)**

**Rating:** 5.0/5.0 stars

_— Giacomo C._

[Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711)

**["Quick and Efficient for Multiple Markets"](https://www.g2.com/survey_responses/magnolia-review-13016689)**

**Rating:** 5.0/5.0 stars

_— Ivan D._

[Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689)

#### What Are G2 Users Discussing About Magnolia?

- [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms)
- [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote
- [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes
- [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes

### [Brightspot](https://www.g2.com/products/brightspot/reviews)

Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around.

**Average Rating:** 4.4/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate Brightspot?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Content Performance:** 7.1/10 (Category avg: 8.5/10)
- **AR/VR Capability:** 6.1/10 (Category avg: 6.8/10)
- **Form Builder:** 7.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Brightspot?

- **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot)
- **Company Website:** www.brightspot.com
- **Year Founded:** 2008
- **HQ Location:** Reston, US
- **Twitter:** @TeamBrightspot  
500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593225a4a417ee8029048ae3fc22aaac4abcdff61bc87536b6bddf3f71c8c95c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrightspot%2F&secure%5Burl_type%5D=linkedin_company_website)  
195 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Online Media, Information Technology and Services
- **Company Size:** 55% Medium, 30% Small

#### What Do G2 Reviewers Say About Brightspot?

_AI-generated summary from verified user reviews_

##### Pros

- Users applaud Brightspot's **ease of use** , enabling quick content management and seamless integration across multiple websites.
- Users value the **user-friendly and flexible content management** of Brightspot, making content reuse and publishing efficient.
- Users value the **strong customization options** of Brightspot, enabling tailored workflows and enhanced content management.
- Users value the **strong customizability** of Brightspot, enabling tailored solutions for various workflows and processes.
- Users commend the **flexibility** of Brightspot, enabling quick adaptations to evolving needs and streamlined workflows.

##### Cons

- Users are frustrated by the **missing features** in Brightspot, which hinder integration and slow down innovation.
- Users express frustration over **feature limitations** in Brightspot, impacting customization and overall efficiency in workflows.
- Users report a significant **learning curve** with Brightspot due to complex customization and inadequate documentation.
- Users find the **limited customization options** of Brightspot frustrating, impacting their design and workflow flexibility.
- Users find Brightspot's **limited functionality** frustrating, facing challenges with customization, content sharing, and reporting tools.

#### What Are Recent G2 Reviews of Brightspot?

**["Excellent Support and Training with End-to-End Website Design & Hosting"](https://www.g2.com/survey_responses/brightspot-review-13087362)**

**Rating:** 4.5/5.0 stars

_— Jason Z._

[Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362)

**["Easy-to-Use Modules That Make Building and Teaching Websites Simple"](https://www.g2.com/survey_responses/brightspot-review-13074223)**

**Rating:** 4.0/5.0 stars

_— Jericho A. C._

[Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223)

#### What Are G2 Users Discussing About Brightspot?

- [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot)
- [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot)
- [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source)
- [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do)

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- [Brand Asset Management](/categories/brand-asset-management)
- [Client Portal](/categories/client-portal)
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- [CMS Tools](/categories/cms-tools)
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- [Component Content Management Systems](/categories/component-content-management-systems)
- [Content Moderation Tools](/categories/content-moderation-tools)
- [Design Systems](/categories/design-systems)
- [Desktop Search](/categories/desktop-search)
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[Browse Headless CMS Themes](/categories/headless-cms/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated April 10, 2026

A headless CMS is a back-end-only content management system that decouples content storage from front-end delivery, storing content in the cloud and serving it via API to any front-end framework or platform, enabling businesses to deliver content beyond websites and apps to channels such as smartwatches and virtual reality headsets.

### Core Capabilities of Headless CMS Software

To qualify for inclusion in the [Headless CMS](https://learn.g2.com/best-headless-cms) category, a product must:

- Offer content modeling
- Allow for the creation, reading, updating, and deleting of content
- Facilitate content production workflows
- Organize content in a cloud-based repository
- Give businesses the opportunity to repurpose content across multiple channels

### Common Use Cases for Headless CMS Software

Development teams and digital marketers use headless CMS platforms to manage and distribute content flexibly across any channel or device. Common use cases include:

- Delivering content simultaneously to websites, mobile apps, and emerging platforms via API
- Enabling developers to use their preferred front-end frameworks while centralizing content management
- Supporting multilingual content delivery by translating and distributing content across global markets

### How Headless CMS Software Differs from Other Tools

Unlike [web content management software](https://www.g2.com/categories/web-content-management), a headless CMS removes the front-end delivery layer entirely, giving developers full freedom over presentation. It also differs from business content management software (BCM), where an API allows content to be published on any platform while BCM's open-source nature enables multi-location collaborative editing. A headless CMS should integrate with [WYSIWYG editors](https://www.g2.com/categories/wysiwyg-editors) to provide content authors with a familiar editing experience.

### Insights from G2 on Headless CMS Software

Based on category trends on G2, API flexibility and omnichannel content delivery stand out as standout capabilities. Faster front-end iteration and reduced content delivery complexity stand out as primary benefits of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e1997c6eb5dd7410b28992f03a1dfdcb/storyblok.png "Product Avatar Image")](https://www.g2.com/products/storyblok/reviews)[Storyblok](https://www.g2.com/products/storyblok/reviews)[4.5/5(592)](https://www.g2.com/products/storyblok/reviews) | Visual content editing with component reusability | "Fast, Client-Friendly Editing with a Truly Helpful AI Assistant" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbaa727733110fd4adca6d865d7096f0/sanity.png "Product Avatar Image")](https://www.g2.com/products/sanity/reviews)[Sanity](https://www.g2.com/products/sanity/reviews)[4.7/5(926)](https://www.g2.com/products/sanity/reviews) | Developer-customized CMS with React-based Studio | "Intuitive Content Navigation with Powerful Query Testing and Reliable Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bae0d8ff449f182a28f9e0f80ce0708b/contentstack.png "Product Avatar Image")](https://www.g2.com/products/contentstack/reviews)[Contentstack](https://www.g2.com/products/contentstack/reviews)[4.3/5(338)](https://www.g2.com/products/contentstack/reviews) | Multi-locale content reuse with modular components | "Powerful Headless CMS for Modern Digital Experiences" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4761353a901c547c17b1b63ad90afbc/hygraph.png "Product Avatar Image")](https://www.g2.com/products/hygraph/reviews)[Hygraph](https://www.g2.com/products/hygraph/reviews)[4.4/5(735)](https://www.g2.com/products/hygraph/reviews) | GraphQL-native content modeling with developer-first flexibility | "Great CMS but can get even better" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image")](https://www.g2.com/products/umbraco/reviews)[Umbraco](https://www.g2.com/products/umbraco/reviews)[4.5/5(1,015)](https://www.g2.com/products/umbraco/reviews) | .NET-native headless content with editor-friendly authoring | "A Flexible CMS That Scales with Business Needs" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_499e15a3e9f0a6c69f9cb6ef413fc738/contentful.png "Product Avatar Image")](https://www.g2.com/products/contentful/reviews)[Contentful](https://www.g2.com/products/contentful/reviews)[4.3/5(327)](https://www.g2.com/products/contentful/reviews) | Modular content delivery across web and mobile | "User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_70061a704c7a7d90e68963393ad58f39/prismic.png "Product Avatar Image")](https://www.g2.com/products/prismic/reviews)[Prismic](https://www.g2.com/products/prismic/reviews)[4.3/5(361)](https://www.g2.com/products/prismic/reviews) | Component-driven content with Next.js integration | "Great tool for managing a website and easily editing it and adding new pages" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9905eefaa0bc2ca53247f7e26a05229d/prepr-cms.png "Product Avatar Image")](https://www.g2.com/products/prepr-cms/reviews)[Prepr CMS](https://www.g2.com/products/prepr-cms/reviews)[4.4/5(127)](https://www.g2.com/products/prepr-cms/reviews) | Content personalization with built-in A/B testing | "Easy Personalization and A/B Testing with an Intuitive UX" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6b2de1b184b10f50ce832dc28080048/kontent-ai.png "Product Avatar Image")](https://www.g2.com/products/kontent-ai/reviews)[Kontent.ai](https://www.g2.com/products/kontent-ai/reviews)[4.3/5(207)](https://www.g2.com/products/kontent-ai/reviews) | Omnichannel content delivery with modular reuse | "Intuitive Headless CMS That’s Easy to Learn and Use" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c73a6cc10ab731dbf2a60faddcd17402/optimizely-content-management-system.png "Product Avatar Image")](https://www.g2.com/products/optimizely-content-management-system/reviews)[Optimizely Content...](https://www.g2.com/products/optimizely-content-management-system/reviews)[4/5(197)](https://www.g2.com/products/optimizely-content-management-system/reviews) | .NET-native headless content with hybrid flexibility | "User-Friendly CMS with Some Limitations" |

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### Headless CMS Topics

- [What is Headless CMS Software?](#what-is-headless-cms-software)
- [What are the Common Features of Headless CMS Software?](#what-are-the-common-features-of-headless-cms-software)
- [What are the Benefits of Headless CMS Software?](#what-are-the-benefits-of-headless-cms-software)
- [Who Uses Headless CMS Software?](#who-uses-headless-cms-software)
- [What are the Alternatives to Headless CMS Software?](#what-are-the-alternatives-to-headless-cms-software)
- [Challenges with Headless CMS Software](#challenges-with-headless-cms-software)
- [How to Buy Headless CMS Software](#how-to-buy-headless-cms-software)
- [Headless CMS Software Trends](#headless-cms-software-trends)

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### Headless CMS Topics
 Expand/Collapse ](#)
- [What is Headless CMS Software?](#what-is-headless-cms-software)
- [What are the Common Features of Headless CMS Software?](#what-are-the-common-features-of-headless-cms-software)
- [What are the Benefits of Headless CMS Software?](#what-are-the-benefits-of-headless-cms-software)
- [Who Uses Headless CMS Software?](#who-uses-headless-cms-software)
- [What are the Alternatives to Headless CMS Software?](#what-are-the-alternatives-to-headless-cms-software)
- [Challenges with Headless CMS Software](#challenges-with-headless-cms-software)
- [How to Buy Headless CMS Software](#how-to-buy-headless-cms-software)
- [Headless CMS Software Trends](#headless-cms-software-trends)

## Learn More About Headless CMS Software

### What is Headless CMS Software?
 

A headless CMS, also known as API-first CMS, is a back-end exclusive content management system where the content repository “body" is decoupled from the front-end presentation layer. The architecture of a headless CMS differs from traditional CMS architecture. Instead of a static front-end display, content is pulled from the repository via a RESTful API (web services that implement a REST API), which allows it to be displayed on any type of device. Since content is pulled from a RESTful API, the front-end presentation is generated on the end user’s side and developers can create digital experiences without creating bespoke front-end displays for different types of devices. 

 

The ability to avoid the development of unique, device-specific front-end displays is the main purpose of a headless CMS. Traditional web content management systems (WCMS), also known as monolithic CMS, struggled in this regard, and developers were often tasked with creating multiple, device-specific user interface displays for their websites and other digital experiences. While some traditional B2B CMS are advertised as being mobile friendly and ready to be viewed on mobile apps, many are unable to take into account all the types of devices a web page could be viewed from, including smartwatches, smart TVs, gaming consoles, and other internet of things (IoT) devices. Since a headless CMS is entirely device agnostic, it can deliver and format content to any of the above devices and more. With a headless CMS, developers can develop as many front-end layers as they would like in whatever coding language they prefer. Further, because the back-end is decoupled from the front-end, headless CMS allows for real-time editing and collaboration.

 

Decoupled content management systems are also discussed alongside headless CMS; both have similarities, but the differences are stark. Both headless and decoupled content management systems separate the back-end content repository from the front-end presentation layer of a website or application. However, a decoupled CMS will provide traditional WCMS features like content templates and what you see is what you get (WYSIWYG) editors to create front-end content experiences. This can be beneficial for marketers who may find headless CMSs too technical to use for publishing content.

 

**What Does Headless CMS Stand For?**

 

Headless CMS stands for headless content management system. A content management system is a software application that manages web content and allows multiple contributors to create, edit, and publish content. In a traditional CMS, the content is stored in a database and users can select templates and extensions to design and customize the front-end. Headless CMS is a type of content management system that only deals with content. Once the content is created, it is published through an API.

 
#### What Types of Headless CMS Software Exist?
 

Headless CMS providers offer the same core features across most solutions. There can be variation in functionality if the headless CMS is part of a larger software solution like a digital experience platform (DXP), but most standalone options are very similar. The key difference between headless CMS solutions is how they are licensed. Headless CMS, like many other content management systems, are either open source or software-as-a-service (SaaS) solutions.

 

**Open source**

 

Some headless CMS options are completely open-source software solutions, meaning developers can access the source code if need be. Open-source content management systems are easier to customize and tailor to a business’ needs. Since open-source software can be modified, developer communities tend to build around them, allowing programmers to collaborate and solve problems together. Open-source solutions are great options for developers looking for community support and collaboration for their software of choice.

 

**SaaS**

 

Many headless CMS options are available as SaaS products that can either be hosted in the cloud or on site. In either case, SaaS solutions require a license to use, so businesses must purchase the product. Since the software is licensed, developers won’t be able to modify the source code. However, one key benefit of SaaS headless CMS options is their focus on business use cases, and typically SaaS headless CMS options provide some specific, predefined modifications so businesses have some customization options. Another benefit to SaaS solutions is access to vendor-provided technical support—something open-source solutions very rarely have.

 

### What are the Common Features of Headless CMS Software?
 

The following are features that make managing content using a headless CMS efficient for an organization.

 

**RESTful API:** REST stands for representational state transfer, an architectural style for communications utilized in web services. An API is a set of procedures or functions that allow programmers to access features or data of an application, operating system, or database within their application. A RESTful API uses HTTP calls to GET, PUT, POST, and DELETE resources from a content repository. A RESTful API is the backbone of a headless CMS. Without it, device and channel-agnostic content delivery wouldn’t be possible since developers would need to create bespoke front-end layers for every device and channel. With a RESTful API, how content should be displayed is already built into the code and isn’t dictated by a static presentation layer.

 

**Editor interface:** Like other web CMS software, a headless CMS provides an editor interface or dashboard where users can draft content, upload and manage assets, and view different project layers.

 

**Content repository:** A core component of a headless CMS is its content repository. The content repository houses all content that will be delivered through a website or application via the RESTful API, including written content, images, video, and audio files.

 

**Content taxonomy and tagging:** A headless CMS often provides a comprehensive taxonomy and tagging system for content added to the content repository. This provides structure to the content repository for ease of navigation and simplifies reusing assets.

 

**Versioning:** Headless CMS options also provide content versioning akin to versioning features in other content management systems. This feature allows content authors to keep track of changes and revert edits to content if the need arises.

 

**User permissions:** User permissions features allow administrators to designate access to specific features or permission to view and edit particular projects and content. Permissions and roles are standard features in content management systems, including headless CMSs. Every user working within a headless CMS does not need access to every project or piece of content; locking specific features or access to content is a practical solution to ensure security and prevent mistakes.

 

**Workflows:** Many headless CMS providers provide built-in agile workflows to enhance efficiency within the application. This allows teams to delegate tasks and keep track of the different stages of a project.

 

Other features of headless CMS software: [AR/VR Capabilities](https://www.g2.com/categories/headless-cms/f/ar-vr-capability), [Content Performance](https://www.g2.com/categories/headless-cms/f/content-performance), [Form Building](https://www.g2.com/categories/headless-cms/f/form-builder), and [Unlimited Environments](https://www.g2.com/categories/headless-cms/f/unlimited-environments).

 

### What are the Benefits of Headless CMS Software?
 

**Multi-platform and omnichannel content delivery:** A headless CMS allows for omnichannel content delivery, meaning that it gives companies the ability to distribute content to users through various channels and build a cohesive user experience across multiple platforms. A headless CMS streamlines operations and allows for content management to occur from a single location, making content optimization and delivery efficient. 

 

**Flexibility for developers while developing front-end layers:** Using a traditional CMS structure can be extremely limiting for developers because the front-end layers are dependent on the back-end, meaning that there needs to be separate code for each type of device that the content will be displayed on. With a headless CMS, the front-end presentation layer is decoupled from the content repository, giving the user freedom to build a front-end framework that makes sense for the project. Headless CMS allows users to focus on content creation as opposed to content management, allowing for more freedom and scalability. 

 

### Who Uses Headless CMS Software?

**Developers and programmers:** While a headless CMS provides many benefits over a traditional CMS, it does require more technical coding knowledge. In a traditional CMS, marketers would be provided a WYSIWYG editor to draft content for publishing or a functionality of website builder software to design and publish a website. Since headless CMS removes the static front-end delivery of a WCMS, presentation layers must be built before content can be delivered. While developers and programmers have always had a hand in creating their business’s web experiences, marketers have less knowledge of what they can typically do in a headless CMS. As a result, the majority of a workforce’s time spent in a headless CMS belongs to development teams.

**Marketers and content creators:** While developers and programmers will likely spend the most time within a headless CMS, marketers, content creators, and content editors still leverage some features within one. In particular, written content and assets still need to be added to the CMS’s content repository. Since marketers and other content creators handle writing text-based content or designing assets, they might also be tasked with adding their new content (text, images, or videos) to a headless CMS’s content repository.

### What are the Alternatives to Headless CMS Software?

Alternatives to headless CMS can replace this type of software, either partially or completely:

**Traditional CMS:** A traditional CMS is similar to a headless CMS in that they are both forms of content repositories and are used to manage web content. The main difference between the two types of CMS is that headless CMS doesn’t have a presentation layer, meaning that using a headless CMS requires more development knowledge. Users of headless CMS can switch to a traditional CMS if they find the development process using headless CMS to be too complex and want something quicker and simpler. While a traditional CMS is better for simpler websites, such as blogs, a headless CMS is better for more complex material, such as e-commerce sites. A traditional CMS may be better suited for smaller organizations that don’t have the required resources to effectively use a headless CMS.

**Hybrid CMS:** A hybrid CMS is a CMS that is decoupled from the front-end, similar to a headless CMS. However, unlike a headless CMS, a hybrid CMS includes a presentation layer similar to a traditional CMS. Because it has features of both a headless CMS and traditional CMS, a hybrid CMS gives developers some flexibility and freedom to deliver content across multiple channels while allowing for a marketer-user friendly interface and a content publishing experience that includes WYSIWYG editing.

[Website builder software:](https://www.g2.com/categories/website-builder) Website builders are another common way to build websites. Unlike headless CMS, using website builders does not require coding and developing knowledge as they utilize ready-made templates and drag-and-drop options instead to create simple websites.

### Challenges with Headless CMS Software

Headless CMS options can come with their own set of challenges. 

**No WYSIWYG functionality:** The main drawback of a headless CMS is the lack of WYSIWYG functionality. Marketers accustomed to formatting their content within a CMS in a provided WYSIWYG editor don’t have that luxury with a headless CMS. Instead, developers code formatting protocols into their website or application, so marketing and development teams will have to work together closely to ensure they have a cohesive vision of how content should appear to customers and visitors. While this functionality can better guarantee formatting consistencies, it removes marketers’ ability to change formatting styles themselves.

As mentioned above, a decoupled CMS provides the benefits of a headless CMS while still providing the WYSIWYG editing marketers lean on to publish content. If hands-on, immediate content formatting permissions are a must for a marketing team, a decoupled CMS can be a great compromise.

**Security:** There are security concerns with headless CMS because it’s difficult to decide the level of access different users need. The code in the client’s browser along with the data transferred from APIs is an open book, meaning that anyone has access to this data and there is a risk of delivering confidential information to non-authorized users.

**Preview:** Because the presentation layer is decoupled from the content repository, there is no built-in way to preview how the presentation layer will react to coding changes in the CMS. 

**SEO:** Most of the SEO work has to be implemented manually using a headless CMS because there's usually no plugin or add-ons that can do it for the user. Further, most headless CMS and front-end frameworks at the moment are Javascript-based, so SEO for these environments can be complicated to use because crawlers aren't able to render Javascript easily. 

### How to Buy Headless CMS Software

#### Requirements Gathering (RFI/RFP) for Headless CMS Software

Purchasing a headless CMS is a significant purchase that needs to be made carefully as the chosen product is a long-term decision. The first step is evaluating the needs of the business and the functionality that the website needs to have. Because there are alternatives to headless CMS (traditional CMS and hybrid CMS) which are often simpler to set up and implement, it’s important to decide if using a headless CMS is necessary for creating an effective website. Once it is decided that an organization needs a headless CMS, here are additional areas to evaluate:

**How content needs to be managed in the CMS:** It is important to look at the type of content that will be managed on the CMS. This will ensure that the selected solution allows matching the data types to the required content structure. If data types are complex and frequently changed, a user-friendly builder should be prioritized. 

**How file assets need to be managed from the CMS:** Some websites include rich media assets, such as images and videos. In that case, the CMS needs to provide an asset management capability along with the ability to store files through the CMS in a cloud storage environment. Different headless CMS solutions will have varying limitations on these parameters, so it’s important to consider factors such as size limit per asset, included bandwidth, and total storage amount. 

**Integration extensions:** A headless CMS needs to have extensions that allow it to integrate with third-party applications such as CRM, PIM, email marketing programs, localization tools, and more. These extensions allow for the [personalization](https://www.g2.com/categories/headless-cms/f/personalization) of content.

**How many support resources are needed:** Depending on the level of development expertise that the organization has, it will need more or less support resources, such as solid documentation, a customer service team, and community support (e.g., Slack, forums, etc.)

#### Compare Headless CMS Software Products

**Create a long list**

There is an extensive amount of options when it comes to headless CMS software. Once buyers understand the requirements, they should search for solutions by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start.

**Create a short list**

Next, buyers should research further into the long list of solutions to create a short list. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them.

**Conduct demos**

Demos are a great way to get a firsthand look at potential solutions and the ability to ask the right questions to determine which product is right for the organization. Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor. 

#### Selection of Headless CMS Software

**Choose a selection team**

Given the complex and technical nature of operating a headless CMS, it will be developers and programmers who will be most involved with the use of a headless CMS. Thus, they need to be included in the conversation when choosing a solution. Content creators and marketers should also be included in the selection process as they are most familiar with the type of content that will be managed through the CMS.

**Negotiation**

At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well. 

**Final decision**

Now that buyers know which software solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it is well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful.

### Headless CMS Software Trends

**More copycat headless CMS products popping up:** With the rapid growth of the headless CMS market and new solutions coming to market faster than ever, legacy CMS solutions are struggling to compete. Oftentimes, traditional CMS players will market themselves as headless, when in reality, these platforms only offer APIs and not a true decoupled experience that allows for the flexibility that actual headless CMS solutions offer. Buyers should be cautious of this.