Opensend Reviews & Product Details

I've brought Opensend into two different companies I've worked with and tested them against two of their competitors throughout that time, and they always net out to be the best option on the market for resolving unknown website identities and extending the cookies for abandon flows on known identities. Review collected by and hosted on G2.com.

All platforms seem to struggle with this, but I wish there was stricter attribution metrics on the Opensend dashboard. When reporting on revenue generated from Opensend, the numbers are definitely elevated. But regardless, the Opensend Connect and Reconnect tools bring us more subscribers and revenue than we would have made without them without a doubt. Review collected by and hosted on G2.com.

I've worked with Opensend in two roles and 3 brands now. The reps are super responsive, really helpful, and the process was smooth and easy. The results speak for themselves. Review collected by and hosted on G2.com.

I think there are always going to be concerns about compliance and being within terms with our ESPs for Opensend's identity matching services. But we feel relatively confident going forward. Review collected by and hosted on G2.com.

I really love the integration with Opensend. It's super easy and makes it simple to deploy in a matter of minutes. We use it in conjunction with Klaviyo to reengage users via email, and the process is also super easy. The users we identify through Opensend are engaged, and their data seems spot on. The accurate data helps us reach the correct people, even if they didn't sign up directly with us. Review collected by and hosted on G2.com.

What could be improved is their analytics on their site to get a little bit more clarity and visibility into what's working. Also, the way to handle suppression of users that don't wanna receive emails from us could be a little bit more clear. We have created internal processes of our own as we interacted with Opensend, but it would have been nice to have some best practices on how to maximize Opensend while not harming our deliverability. Review collected by and hosted on G2.com.

I like how complete the Opensend dashboard is; it looks very crisp and is easy to follow. I really appreciate the white glove support team because they set up everything and communicate a lot, coming up with insights and ensuring the flows work okay. They're very hands-on. I like that we can track everything pretty accurately on Klaviyo and the Opensend dashboard, and the numbers match. I also like that there are always new things being published on Opensend and that it's very granular, allowing us to choose how many people we want and set conditions, which is something many identity resolution software doesn't provide. That's pretty good. The credit system is straightforward and easy to understand, and you can choose how engaged people need to be. The dashboard makes it really easy to track how lists are performing without having to split every campaign or flow on Klaviyo, saving a lot of time. The initial setup was super easy, done in a couple of hours, with a lot of help from their team. We had to do very minimal work. Review collected by and hosted on G2.com.

Some things that could be improved. I'd like to see more analytic features on the dashboard itself, like life cycle, churn risk, and everything. I like the revive program to be able to identify a little bit more people. And, for it to be automated without having to upload lists manually. An integration or something, that would also be very helpful. Review collected by and hosted on G2.com.

The ability to filter specific users who visit the site, which could increase the quality of leads. Review collected by and hosted on G2.com.

The Personas aspect has room for improvement. Review collected by and hosted on G2.com.

I really appreciate the fantastic support from Opensend. Their team was great with onboarding and was quick to jump in and help, checking our flows, connections, and providing guidance whenever we hit a snag. The instructions were easy to follow, which made the initial setup easy for us. Review collected by and hosted on G2.com.

More transparency into how the email addresses are captured and matched would be good Review collected by and hosted on G2.com.

The cost per email address is very reasonable and seem to be of very good quality Review collected by and hosted on G2.com.

The email addresses don't expect to get emailed so the opt out rate is slightly higher than normal Review collected by and hosted on G2.com.

I like that Opensend offers a 'set and forget' kind of experience, making it very convenient to use without constant oversight. The whole suite is great and very easy to set up, which makes the initial setup pretty easy. Review collected by and hosted on G2.com.

I find maintaining separate flows kind of annoying, but I guess it comes with the territory. Review collected by and hosted on G2.com.

I really appreciated the customer support from Opensend. It would have been challenging to get it set up without them. The steps to get it onto a platform that doesn't have native Opensend integrations were a bit confusing, and they made it easy. The initial setup of Opensend was also easy. Review collected by and hosted on G2.com.

I wish the follow-up customer service were better. After capturing leads, I'm left wondering, 'what now?' It would be helpful to have a clearer understanding of how to use Opensend's connect and reconnect features with other CRM platforms. Review collected by and hosted on G2.com.

We are able to market to visitors to our site in a meaningful and engaging way. Once we receive an "identity," we can share our welcome series with them and share more about our product. It's simple and easy to use and works as a great funnel to capture visitors who we send to our site from our Google and Meta ads. It seamlessly integrated with Klaviyo, and the dashboard is easy to use. We had a great onboarding team, who made it simple to set up. They've been responsive whenever we have questions or need support. Review collected by and hosted on G2.com.

It's a little higher of a CAC compared to some other channels, but some of that is on us to improve our welcome flows and make the offer more compelling. Review collected by and hosted on G2.com.