Yotpo Reviews & Product Details

Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more

Product Website

Seller

Yotpo

Discussions

Yotpo Community

Languages Supported

Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, English, Estonian, Basque, Finnish, French, Irish, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latin, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Malay, Nepali, Dutch, Norwegian, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Tatar, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Chinese (Simplified), Tibetan, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa

Product Description

Yotpo’s integrated solution helps eCommerce brands collect customer reviews, photos, and Q&A from a single platform to increase traffic, social proof and sales. An official partner of Google, Facebook and Shopify Plus, Yotpo makes it easy for brands to leverage their customers’ content across every marketing channel and optimize customer experience to increase on-site conversion. Yotpo has raised $101 million in funding and has over 300 employees globally.

Overview by

Shani Zakai

Pricing

Pricing provided by Yotpo.

Free

Free Forever

View More Pricing Information

Yotpo Integrations

(14)

Verified by Yotpo

Yotpo Media

Yotpo Demo - Showcase your best reviews & rating on site

Display customer content at key conversion points across your site & sell more.

Yotpo Demo - Turn every purchase into a review

Use data-driven tools that make it simple for customer to give their feedback.

Create a comprehensive program tailored to your business and customers to drive high-value purchasing behaviors, engagement across channels, and more.

Yotpo Demo - Acquire customers more efficiently

Swell's referral technology makes it as simple as possible for customers to share their referral links and for their friends to convert into high-LTV customers.

Yotpo Demo - Drive more shoppers to your site

Leverage our official partnerships with Google and Facebook to boost brand discovery and increase traffic from search and social.

Yotpo Demo - Use analytics to measure & improve performance

Make better business decisions using analytics and feedback from your customers.

Official Downloads

(5)

edit

How Steve Madden consolidated their marketing tech stack with Yotpo.

MVMT uses Yotpo to disrupt the watch industry.

ThirdLove uses VIP tier to create lifelong loyalty.

G2 reviews are authentic and verified.

Here's how.

Kerry D.

Sr. Ecommerce Manager

Small-Business (50 or fewer emp.)

11/11/2025

"Seamless integrations and amazing partner support"

5/5

What do you like best about Yotpo?

Yotpo has been a great partner to work with. The team is supportive and genuinely helpful. The platform’s UX is clean and intuitive, integrations with our ecommerce stack were seamless, and it’s been a huge advantage having reviews, syndication, and loyalty all managed within one platform. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

No major dislikes so far. The platform’s been easy to use and the team is great about resolving any small questions quickly. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

Yotpo has helped us simplify and strengthen how we connect with our customers. Having reviews, syndication, and loyalty all in one platform makes it easy to manage engagement and retention without juggling multiple tools. It’s helped us build trust through reviews, reward repeat customers, and keep everything running seamlessly as we grow. Review collected by and hosted on G2.com.

Duncan V.

Brand Manager

Mid-Market (51-1000 emp.)

9/1/2025

"Great customer service"

5/5

What do you like best about Yotpo?

Excellent customer service. Yotpo is a relatively new platform to us, but whenever I've had a question the customer service on the live chat has helped me everytime, really quickly so I can get back to helping my customer. It's really easy to make updates as well to our loyalty landing pages, especially as we've recently updated our branding and it took only a few minutes to do across 8 different online stores. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Sometimes we find loyalty points don't transfer over, but it's easily sorted and it's an incredibly low percentage of customers. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

It's helping us increase our customer retention, especially when the industry we're in is becoming increasingly more competitive. It also massively broadens our scope of being able to give customers choice of where to shop, particularly when it comes to promotions. Rather than a standard XX% off, we now regularly offer extra points, which in turn means the customer is more inclined to return to us in the future. Review collected by and hosted on G2.com.

Kelsey D.

Marketing Operations Manager

Small-Business (50 or fewer emp.)

11/10/2025

"Intuitive Dashboard and Outstanding Support Make Yotpo a Standout"

5/5

What do you like best about Yotpo?

Yotpo features a highly intuitive dashboard and user experience, making it easy to navigate and use. In addition to the product itself, the dedicated support team and the people behind the software truly stand out for their expertise. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

While it may cost more than some other Loyalty and Reviews products, the dedicated support justifies the higher price. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

With a catalog of over 100 products in our DTC lineup, customer reviews are essential for helping shoppers connect with and discover the products that best suit them. Additionally, having user-generated content on our site is vital, as it allows customers to see how the products appear on real people. We also have a very dedicated customer base, and we believe that our loyalty program plays an important role in rewarding and motivating their continued support. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

edit

Thank you so much for your review Kelsey! We love working with you too!!

Deepak J.

Software Development Engineer II

Mid-Market (51-1000 emp.)

9/10/2025

"One of the best Loyalty and Rewards Platform"

4.5/5

What do you like best about Yotpo?

Yotpo offers lot of functionality to run loyalty and rewards be it account referral, order placement rewards and it offers great option to setup new rewards quickly without doing lot of coding and easily integrates with UI. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Yotpo support is something that can be improved and improve their SLA for production issues and API documentation can be improved and sandbox environment support is something can be improved in lower environments. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

Yotpo is helping us build loyalty construct in our ecommerce company, we are using to give loyalty points to customers, reward customers on referral and allowing redemption of those points on our ecommerce platform. Yotpo is helping us scale our bussiness for loyalty and same time bringing new customers in our system. Review collected by and hosted on G2.com.

Lawrence K.

Consultant

Mid-Market (51-1000 emp.)

11/18/2025

"Seamless Experience"

5/5

What do you like best about Yotpo?

I appreciate Yotpo for its seamless user experience on both the front end and back end, which makes it quite simple for us to set up, launch, and customize. The platform's user-friendly design saves us time, keeps us highly efficient, and allows us to go to market sooner. The ability to customize and the simplicity of the setup process are standout features that enhance our productivity and streamline our operations. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Right now we find the product to be great, if I had anything possibly on more customizations! Review collected by and hosted on G2.com.

Hannah F.

Performance Marketing Director

Small-Business (50 or fewer emp.)

7/24/2025

"Great product and awesome support team"

4.5/5

What do you like best about Yotpo?

From the start the team at Yotpo have been great partners to us. We work in partnership to outline our business objectives and create a plan to achieve them, their support team is responsive and timely, and they're doing great things to build community in the space. They also have an excellent product roadmap and are quickly evolving the tool. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

On the email and SMS space they're lacking some key integrations. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

Yotpo helps us streamline some key conversion drivers and retention drivers. We benefit from having reviews, loyalty, email and sms all in one place by being able to have rolled up dashboards showing how all of these factors are driving conversions, and are able to segment based on an array of factors. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

edit

Thank you for the fantastic feedback, Hannah! We’re so glad to hear that you appreciate our partnership approach and that our support team has been responsive and helpful. Building a strong community and evolving our product roadmap to meet your needs are priorities we take seriously, so it’s great to hear that reflected in your experience.

We also appreciate your note on email and SMS integrations. Our team is always exploring ways to expand and improve these capabilities, and your input helps us prioritize what matters most.

It’s awesome to hear that having reviews, loyalty, email, and SMS all in one place is helping you streamline conversions and retention with clear insights.

We're excited to continuing supporting your growth and success!

Lais N.

CRM Manager

Small-Business (50 or fewer emp.)

7/31/2025

"Smooth migration process, clear product roadmap"

5/5

What do you like best about Yotpo?

We migrated to Yotpo from other platforms with minimal hassle. Integration with Shopify was seamless. The process was well supported and easy to manage. Having local customer support based in Australia has made a big difference for our team. Responses are fast, and it’s easier to solve problems in real time. It's my everyday tool. Their team is proactive in suggesting improvements and quick to fix any issues we raise. Overall, Yotpo is a reliable partner and I'm 100% satisfied. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I still miss features I had in previous platforms, but nothing that would harm my strategies and results Review collected by and hosted on G2.com.

Jared G.

Head of Lifecycle and Retention Marketing

Mid-Market (51-1000 emp.)

7/24/2025

"Fantastic Partners"

5/5

What do you like best about Yotpo?

Yopto have been great partners for us as we've continued to grow. Offering products and services that fit our business needs and have never been pushy with their offerings. Value all their insights and suggestions as our their products continue to evolve to meet our customer needs Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Some minor UX/UX issues that arise when navigating their products, but overall they're continuing to iterate and are really receptive to customer feedback to make their products better. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

edit

Thank you so much for your thoughtful feedback, Jared! We're thrilled to hear that you consider Yotpo to be a fantastic partner (we think the same of you!) and that our products are supporting your growth in meaningful ways. It's great to hear that our team’s insights and evolving solutions are helping you deliver a unique and elevated experience to your customers.

We also appreciate your honest input regarding the UX/UI challenges. Our product team is continuously working to improve and iterate based on customer feedback like yours, so please keep sharing your thoughts!

Looking forward to continuing this partnership and helping you drive even more success!

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

7/25/2025

"Powerful Insights, Smooth UX, and Unmatched Customer Support"

4.5/5

What do you like best about Yotpo?

Yotpo stands out for its ease of use and intuitive, user-friendly interface. From onboarding to daily use, the platform runs smoothly without any technical hiccups. One of the biggest highlights is their customer support—quick to respond, knowledgeable, and always friendly, which makes a huge difference when you're managing customer feedback at scale.

A feature I particularly love is the "Review Atlas". It provides a clear, visual breakdown of review performance, including metrics like review quality and authenticity. This kind of insight is incredibly valuable for understanding customer sentiment and improving product offerings. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The biggest downside is the pricing. Yotpo is one of the most expensive platforms in its category. Additionally, I’d love to see more flexibility in the review export functionality—specifically, the ability to export reviews based on keyword filters would be a game-changer for targeted analysis. Review collected by and hosted on G2.com.

What problems is Yotpo solving and how is that benefiting you?

Yotpo helps us capture and analyze customer feedback at scale, which directly supports several key areas of our business. We use Yotpo reviews to improve the delivery experience for our DTC channel, identifying pain points and optimizing logistics based on real customer feedback. The platform also plays a crucial role in guiding product development—by surfacing trends and insights from reviews, we can better understand what customers love or want improved. Additionally, Yotpo helps us finetune future product launches by providing authentic feedback that informs messaging and positioning. Review collected by and hosted on G2.com.

Response from Samantha Felgoise of Yotpo

edit

Thank you for your detailed and insightful feedback! We’re so happy to hear that you find Yotpo’s platform easy to use with a smooth UX, and that our customer support has made a positive impact on your experience.

The “Review Atlas” is such an awesome feature, and it’s great to hear how valuable it’s been for understanding customer sentiment and driving improvements.

We appreciate your candid thoughts on pricing and review export flexibility. Your suggestion about keyword-filtered exports is a great idea and something I'll share with our product team as we continue to enhance our capabilities.

It's awesome to hear that Yotpo is helping you capture and analyze customer feedback to optimize delivery, guide product development, and fine-tune launches. We’re proud to support your efforts to create better experiences for your customers!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/12/2025

"All-in-One Customer Engagement Platform That Builds Trust Effortlessly"

5/5

What do you like best about Yotpo?

It helps in bring everything related to customer engagement in one place. It has helped us in for collecting and showcasing reviews, that helps in building trust with new customer much easier. It's platform is intuitive and easy to navigate and it's integration with ecommerce tools saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Nothing for now, everything is working good. Review collected by and hosted on G2.com.