Best A/B Testing Tools

Victoria Blackwell
VB
Researched and written by Victoria Blackwell

A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.

Testing and personalization platforms are deployed on top of web development infrastructure and web content management software, and they integrate with digital analytics software and heatmap tools to track visitor behavior.

To qualify for inclusion in the A/B Testing Tools category, a product must:

Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
Deploy multiple versions of any web content in real time
Perform split-URL experiments
Adjust and manage traffic volume to experiment variations
Provide tools for both technical and non-technical users to perform tests

Best A/B Testing Tools At A Glance

Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
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Best for Enterprise:
Highest User Satisfaction:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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160 Listings in A/B Testing Available
(283)4.5 out of 5
Optimized for quick response
8th Easiest To Use in A/B Testing software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 47% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Customer Support
    52
    Experience
    29
    Testing Efficiency
    26
    A/B Testing
    25
    Cons
    Learning Curve
    10
    Limitations
    9
    Testing Difficulties
    9
    Missing Features
    8
    Bug Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Reporting and Analytics
    Average: 8.5
    8.3
    Multivariate testing capacities
    Average: 8.6
    6.2
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    12,332 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 47% Mid-Market
  • 36% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Customer Support
52
Experience
29
Testing Efficiency
26
A/B Testing
25
Cons
Learning Curve
10
Limitations
9
Testing Difficulties
9
Missing Features
8
Bug Issues
7
AB Tasty features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
7.9
Reporting and Analytics
Average: 8.5
8.3
Multivariate testing capacities
Average: 8.6
6.2
AI/Machine Learning
Average: 7.5
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
12,332 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
(735)4.3 out of 5
14th Easiest To Use in A/B Testing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousan

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VWO Testing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    151
    Customer Support
    124
    A/B Testing
    117
    Testing Efficiency
    104
    Easy Setup
    74
    Cons
    Limitations
    50
    Missing Features
    42
    Limited Features
    38
    Learning Curve
    37
    Difficult Learning
    30
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VWO Testing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Reporting and Analytics
    Average: 8.5
    8.3
    Multivariate testing capacities
    Average: 8.6
    6.5
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2010
    HQ Location
    New Delhi
    Twitter
    @wingify
    7,492 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    384 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousan

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 27% Small-Business
VWO Testing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
151
Customer Support
124
A/B Testing
117
Testing Efficiency
104
Easy Setup
74
Cons
Limitations
50
Missing Features
42
Limited Features
38
Learning Curve
37
Difficult Learning
30
VWO Testing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.2
Reporting and Analytics
Average: 8.5
8.3
Multivariate testing capacities
Average: 8.6
6.5
AI/Machine Learning
Average: 7.5
Seller Details
Company Website
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,492 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®

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(632)4.6 out of 5
Optimized for quick response
15th Easiest To Use in A/B Testing software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a suite of products designed to cover all aspects of ecommerce personalization and experience, including search, merchandising, recommendations, content management, and customer engagement.
    • Reviewers frequently mention the platform's user-friendly interface, high-quality customer support, and robust integration capabilities across various digital channels.
    • Reviewers experienced a high entry barrier due to the platform's complexity and feature set, and some found the initial integration process to be time-consuming and demanding of well-organized data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Features
    110
    Customer Support
    95
    Helpful
    88
    Experience
    65
    Cons
    Learning Curve
    82
    Limited Features
    59
    Missing Features
    53
    Limitations
    49
    Learning Difficulty
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Reporting and Analytics
    Average: 8.5
    8.1
    Multivariate testing capacities
    Average: 8.6
    6.8
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,904 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a suite of products designed to cover all aspects of ecommerce personalization and experience, including search, merchandising, recommendations, content management, and customer engagement.
  • Reviewers frequently mention the platform's user-friendly interface, high-quality customer support, and robust integration capabilities across various digital channels.
  • Reviewers experienced a high entry barrier due to the platform's complexity and feature set, and some found the initial integration process to be time-consuming and demanding of well-organized data.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Features
110
Customer Support
95
Helpful
88
Experience
65
Cons
Learning Curve
82
Limited Features
59
Missing Features
53
Limitations
49
Learning Difficulty
46
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.2
Reporting and Analytics
Average: 8.5
8.1
Multivariate testing capacities
Average: 8.6
6.8
AI/Machine Learning
Average: 7.5
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,904 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
(413)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in A/B Testing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 49% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Customer Support
    140
    Helpful
    139
    Customer Engagement
    126
    Engagement
    126
    Cons
    Missing Features
    56
    Limitations
    43
    Poor Customer Support
    42
    Limited Features
    39
    Learning Curve
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reporting and Analytics
    Average: 8.5
    8.4
    Multivariate testing capacities
    Average: 8.6
    8.0
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,862 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,186 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Banking
Market Segment
  • 49% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Customer Support
140
Helpful
139
Customer Engagement
126
Engagement
126
Cons
Missing Features
56
Limitations
43
Poor Customer Support
42
Limited Features
39
Learning Curve
38
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting and Analytics
Average: 8.5
8.4
Multivariate testing capacities
Average: 8.6
8.0
AI/Machine Learning
Average: 7.5
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,862 Twitter followers
LinkedIn® Page
www.linkedin.com
1,186 employees on LinkedIn®
(483)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in A/B Testing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LaunchDarkly helps engineers use feature flags as a control point to improve every aspect of software releases -- from progressive rollouts and targeted experiences to product experimentation and mobi

    Users
    • Software Engineer
    • Senior Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 44% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LaunchDarkly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    249
    Feature Flags
    236
    Features
    104
    Easy Setup
    78
    Integrations
    72
    Cons
    Feature Flags Issues
    75
    Feature Flags Management
    65
    Poor UI
    49
    Complex Features
    47
    Confusing Interface
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LaunchDarkly features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.2
    Reporting and Analytics
    Average: 8.5
    8.3
    Multivariate testing capacities
    Average: 8.6
    6.1
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Oakland, CA
    Twitter
    @LaunchDarkly
    5,348 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    506 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LaunchDarkly helps engineers use feature flags as a control point to improve every aspect of software releases -- from progressive rollouts and targeted experiences to product experimentation and mobi

Users
  • Software Engineer
  • Senior Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 44% Enterprise
LaunchDarkly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
249
Feature Flags
236
Features
104
Easy Setup
78
Integrations
72
Cons
Feature Flags Issues
75
Feature Flags Management
65
Poor UI
49
Complex Features
47
Confusing Interface
46
LaunchDarkly features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.2
Reporting and Analytics
Average: 8.5
8.3
Multivariate testing capacities
Average: 8.6
6.1
AI/Machine Learning
Average: 7.5
Seller Details
Company Website
Year Founded
2014
HQ Location
Oakland, CA
Twitter
@LaunchDarkly
5,348 Twitter followers
LinkedIn® Page
www.linkedin.com
506 employees on LinkedIn®
(504)4.5 out of 5
Optimized for quick response
1st Easiest To Use in A/B Testing software
View top Consulting Services for MoEngage
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Features
    89
    Analytics
    79
    Customer Support
    71
    Helpful
    63
    Cons
    Missing Features
    45
    Expensive
    33
    Limited Features
    31
    Learning Curve
    30
    Complexity
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.9
    Reporting and Analytics
    Average: 8.5
    8.6
    Multivariate testing capacities
    Average: 8.6
    8.4
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,611 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Features
89
Analytics
79
Customer Support
71
Helpful
63
Cons
Missing Features
45
Expensive
33
Limited Features
31
Learning Curve
30
Complexity
27
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.9
Reporting and Analytics
Average: 8.5
8.6
Multivariate testing capacities
Average: 8.6
8.4
AI/Machine Learning
Average: 7.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,611 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
(156)4.5 out of 5
12th Easiest To Use in A/B Testing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    31
    Ease of Use
    31
    Experience
    24
    Personalization
    24
    Helpful
    18
    Cons
    Missing Features
    10
    Limitations
    9
    Inadequate Reporting
    6
    Campaign Management
    5
    Campaign Management Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.0
    Reporting and Analytics
    Average: 8.5
    8.7
    Multivariate testing capacities
    Average: 8.6
    8.0
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    New York, NY
    Twitter
    @DynamicYield
    2,079 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    590 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
31
Ease of Use
31
Experience
24
Personalization
24
Helpful
18
Cons
Missing Features
10
Limitations
9
Inadequate Reporting
6
Campaign Management
5
Campaign Management Issues
5
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.0
Reporting and Analytics
Average: 8.5
8.7
Multivariate testing capacities
Average: 8.6
8.0
AI/Machine Learning
Average: 7.5
Seller Details
Year Founded
2011
HQ Location
New York, NY
Twitter
@DynamicYield
2,079 Twitter followers
LinkedIn® Page
www.linkedin.com
590 employees on LinkedIn®
(26)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

    Users
    No information available
    Industries
    • Computer Games
    • Information Technology and Services
    Market Segment
    • 58% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppMetrica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Analytics
    16
    Easy Integrations
    8
    Intuitive
    8
    Reporting
    8
    Cons
    Inadequate Reporting
    4
    Reporting Issues
    4
    Dashboard Issues
    3
    Limitations
    3
    Limited Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppMetrica features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.7
    Reporting and Analytics
    Average: 8.5
    9.7
    Multivariate testing capacities
    Average: 8.6
    9.3
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2004
    HQ Location
    Dubai
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
    Ownership
    AppMetrica
Product Description
How are these determined?Information
This description is provided by the seller.

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

Users
No information available
Industries
  • Computer Games
  • Information Technology and Services
Market Segment
  • 58% Small-Business
  • 38% Mid-Market
AppMetrica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Analytics
16
Easy Integrations
8
Intuitive
8
Reporting
8
Cons
Inadequate Reporting
4
Reporting Issues
4
Dashboard Issues
3
Limitations
3
Limited Features
3
AppMetrica features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.7
Reporting and Analytics
Average: 8.5
9.7
Multivariate testing capacities
Average: 8.6
9.3
AI/Machine Learning
Average: 7.5
Seller Details
Company Website
Year Founded
2004
HQ Location
Dubai
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
Ownership
AppMetrica
(670)4.4 out of 5
5th Easiest To Use in A/B Testing software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • PostHog Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    246
    Easy Setup
    164
    Analytics
    117
    Insights
    116
    Session Recordings
    101
    Cons
    Learning Curve
    68
    Missing Features
    66
    Not Intuitive
    55
    Complexity
    48
    Limited Features
    48
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PostHog features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reporting and Analytics
    Average: 8.5
    8.3
    Multivariate testing capacities
    Average: 8.6
    7.0
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PostHog
    Company Website
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @posthog
    11,347 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 20% Mid-Market
PostHog Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
246
Easy Setup
164
Analytics
117
Insights
116
Session Recordings
101
Cons
Learning Curve
68
Missing Features
66
Not Intuitive
55
Complexity
48
Limited Features
48
PostHog features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reporting and Analytics
Average: 8.5
8.3
Multivariate testing capacities
Average: 8.6
7.0
AI/Machine Learning
Average: 7.5
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
11,347 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
(99)4.7 out of 5
9th Easiest To Use in A/B Testing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Statsig is a complete platform for product growth, with 4 major products: experimentation, feature flagging, product analytics, and session session replays. All of Statsig's products are powered b

    Users
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 44% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Statsig Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Features
    36
    Experimentation
    30
    Analytics
    26
    Customer Support
    26
    Cons
    Missing Features
    22
    Learning Curve
    12
    Steep Learning Curve
    12
    Limited Features
    11
    Data Inaccuracy
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Statsig features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reporting and Analytics
    Average: 8.5
    8.9
    Multivariate testing capacities
    Average: 8.6
    6.2
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Statsig
    Company Website
    Year Founded
    2021
    HQ Location
    Bellevue, US
    LinkedIn® Page
    www.linkedin.com
    97 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Statsig is a complete platform for product growth, with 4 major products: experimentation, feature flagging, product analytics, and session session replays. All of Statsig's products are powered b

Users
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 44% Mid-Market
  • 34% Small-Business
Statsig Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Features
36
Experimentation
30
Analytics
26
Customer Support
26
Cons
Missing Features
22
Learning Curve
12
Steep Learning Curve
12
Limited Features
11
Data Inaccuracy
10
Statsig features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting and Analytics
Average: 8.5
8.9
Multivariate testing capacities
Average: 8.6
6.2
AI/Machine Learning
Average: 7.5
Seller Details
Seller
Statsig
Company Website
Year Founded
2021
HQ Location
Bellevue, US
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

    Users
    • Marketing Automation Specialist
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 57% Small-Business
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SALESmanago is a marketing automation tool that collects transactional and behavioral data to set up automation workflows.
    • Users frequently mention the extensive range of features, advanced segmentation options, detailed reporting capabilities, and the outstanding support team as key benefits of using SALESmanago.
    • Users experienced some difficulties with the initial setup, the complexity of options, the need for improvement in certain features, and the desire for more ready-made templates.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SALESmanago Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Customer Support
    34
    Features
    29
    Automation
    24
    Customer Service
    24
    Cons
    Learning Curve
    18
    Complexity
    10
    Complex Usage
    9
    Not Intuitive
    9
    Learning Complexity
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SALESmanago features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Reporting and Analytics
    Average: 8.5
    7.6
    Multivariate testing capacities
    Average: 8.6
    7.1
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Krakow
    Twitter
    @SALESmanago
    3,792 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    363 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

Users
  • Marketing Automation Specialist
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 57% Small-Business
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SALESmanago is a marketing automation tool that collects transactional and behavioral data to set up automation workflows.
  • Users frequently mention the extensive range of features, advanced segmentation options, detailed reporting capabilities, and the outstanding support team as key benefits of using SALESmanago.
  • Users experienced some difficulties with the initial setup, the complexity of options, the need for improvement in certain features, and the desire for more ready-made templates.
SALESmanago Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Customer Support
34
Features
29
Automation
24
Customer Service
24
Cons
Learning Curve
18
Complexity
10
Complex Usage
9
Not Intuitive
9
Learning Complexity
7
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.2
Reporting and Analytics
Average: 8.5
7.6
Multivariate testing capacities
Average: 8.6
7.1
AI/Machine Learning
Average: 7.5
Seller Details
Year Founded
2011
HQ Location
Krakow
Twitter
@SALESmanago
3,792 Twitter followers
LinkedIn® Page
www.linkedin.com
363 employees on LinkedIn®
(140)4.6 out of 5
11th Easiest To Use in A/B Testing software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Split was recently acquired by Harness® to bring teams the most robust feature management and experimentation solution on the market. Set up feature flags and safely deploy to production, controllin

    Users
    • Software Engineer
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Split by Harness Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Features
    23
    Feature Flags
    17
    Easy Setup
    14
    Easy Integrations
    9
    Cons
    Missing Features
    11
    Limitations
    10
    Feature Flags Issues
    9
    Limited Features
    7
    Complexity
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Split by Harness features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Reporting and Analytics
    Average: 8.5
    8.7
    Multivariate testing capacities
    Average: 8.6
    6.5
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2015
    HQ Location
    Redwood City, California
    Twitter
    @SplitSoftware
    1,589 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Split was recently acquired by Harness® to bring teams the most robust feature management and experimentation solution on the market. Set up feature flags and safely deploy to production, controllin

Users
  • Software Engineer
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 36% Enterprise
Split by Harness Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Features
23
Feature Flags
17
Easy Setup
14
Easy Integrations
9
Cons
Missing Features
11
Limitations
10
Feature Flags Issues
9
Limited Features
7
Complexity
6
Split by Harness features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
7.9
Reporting and Analytics
Average: 8.5
8.7
Multivariate testing capacities
Average: 8.6
6.5
AI/Machine Learning
Average: 7.5
Seller Details
Year Founded
2015
HQ Location
Redwood City, California
Twitter
@SplitSoftware
1,589 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
(404)4.5 out of 5
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search & discovery. Our proprietary NeuralSe

    Users
    • CTO
    • Software Engineer
    Industries
    • Computer Software
    • Retail
    Market Segment
    • 59% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Algolia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Search Efficiency
    29
    Speed
    23
    Efficiency
    21
    Easy Integrations
    20
    Cons
    Limitations
    18
    Expensive
    13
    Feature Deficiency
    12
    High Learning Curve
    11
    Complex Features
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Algolia features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Reporting and Analytics
    Average: 8.5
    8.0
    Multivariate testing capacities
    Average: 8.6
    7.4
    AI/Machine Learning
    Average: 7.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details