# Best A/B Testing Tools - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management), and they integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) and [heatmap tools](https://www.g2.com/categories/heatmap-tools) to track visitor behavior. To qualify for inclusion in the A/B Testing Tools category, a product must: - Conduct split-traffic experiments with defined, trackable goals to determine best performing web content - Deploy multiple versions of any web content in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment variations - Provide tools for both technical and non-technical users to perform tests ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 200 ### Category Stats (Jun 2026) - **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 104 - **Buyer Segments**: Mid-Market 43% │ Small-Business 40% │ Enterprise 17% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Amplitude Feature Experimentation (+0.064) - Among all products in this category, Amplitude Feature Experimentation recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 20,400+ Authentic Reviews - 200+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top A/B Testing Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) | 4.4/5.0 (914 reviews) | Visual website testing and conversion validation | "[Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits](https://www.g2.com/survey_responses/vwo-testing-review-12008629)" | | 2 | [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) | 4.4/5.0 (404 reviews) | No-code web experiments with targeting control | "[Standout Support and Fast Response Times, with Steady New Feature Development](https://www.g2.com/survey_responses/ab-tasty-review-12305095)" | | 3 | [Statsig](https://www.g2.com/products/statsig/reviews) | 4.7/5.0 (346 reviews) | Feature-flag experimentation and rollout analysis | "[Reliable and flexible experimentation platform](https://www.g2.com/survey_responses/statsig-review-11469454)" | | 4 | [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) | 4.5/5.0 (732 reviews) | Progressive feature release control | "[Intuitive UI, Powerful Integrations, and Low-Latency Feature Flagging](https://www.g2.com/survey_responses/launchdarkly-review-12870341)" | | 5 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (757 reviews) | Personalized commerce testing and journey optimization | "[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)" | | 6 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (563 reviews) | Campaign experimentation across customer engagement channels | "[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)" | | 7 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Designer-led website changes for testing readiness | "[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)" | | 8 | [Epsilon Accelerate](https://www.g2.com/products/epsilon-accelerate/reviews) | 4.7/5.0 (143 reviews) | — | "[Delivered on their pre-sales plans](https://www.g2.com/survey_responses/epsilon-accelerate-review-7102924)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Lifecycle campaign testing and segmentation | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Omniconvert](https://www.g2.com/products/omniconvert/reviews) | 4.6/5.0 (170 reviews) | Fast onsite copy and variant tests | "[Powerful A/B Testing with Truly Hands-On Support That Feels Like a Partnership](https://www.g2.com/survey_responses/omniconvert-review-12303892)" | ## Which A/B Testing Tools Is Best for Your Use Case? - **Leader:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Easiest to Use:** [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Which Type of A/B Testing Tools Tools Are You Looking For? - [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) *(current)* - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- **Sponsored** ### iVvy Venue Management Software With over 8,000 users worldwide, iVvy is the trusted venue and event management platform for hotels, hospitality groups, and event spaces of every size. iVvy brings function spaces, catering, equipment, accommodation, enquiries, bookings, contracts, and reporting into one powerful, cloud-based system, giving teams a single source of truth from first enquiry to final invoice. With iVvy AI – Instant Proposal, sales teams can generate accurate, on-brand proposals in minutes, helping them respond faster and win more business. Sales, catering, and operations teams all work from the same live availability, event details, and customer information, ensuring smoother handovers, fewer errors, and faster response times. The result is more bookings, better visibility, and a more consistent guest experience across every space and property. From boutique restaurants with private dining rooms to global hotel groups and iconic venues, iVvy helps teams work faster, stay organised, and run more efficient, profitable event operations all without adding extra admin or headcount. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=630&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=95076&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools&secure%5Btoken%5D=07c7ae040aeb64ac83d1b2c363ff9c7570180c11571eb006dbe68b3fc9023f0c&secure%5Burl%5D=https%3A%2F%2Fget.ivvy.com%2Fg2-event-venue-software&secure%5Burl_type%5D=custom_url) --- ## Buyer Guide: Key Questions for Choosing A/B Testing Tools Software ### What do A/B testing tools do? When people ask me about A/B testing software, I usually describe it as technology that lets you compare different versions of a page, message, or experience to determine which one performs better. However, in practice, these tools do far more: they give teams the confidence to optimize based on real behavior rather than assumptions. Instead of relying on guesswork or subjective opinions, I can validate ideas, measure impact, and iterate quickly. ### Why do businesses use A/B testing tools? Across marketing, product, and growth teams, I consistently see the same motivation: they want to make smarter decisions backed by data. Campaigns move quickly, and even small tweaks can create meaningful gains. A/B testing tools remove the uncertainty and help teams double down on what’s working well. Based on G2 reviewer patterns, these advantages show up most often: - Users value being able to test ideas quickly without developer bottlenecks. - They highlight built-in statistical models that make results easier to trust. - Reviewers appreciate tools that streamline experiment setup and tracking. - Teams highlight how experimental insights help align decisions across functions. This makes A/B testing especially valuable for product-led teams, performance marketers, and growth functions that rely on measurable improvements. ### Who usually uses A/B testing tools? G2 reviews point to three groups that depend on experimentation platforms the most: - **Marketing teams** for optimizing landing pages, CTAs, and campaign flows. - **Product managers** for testing UX changes, onboarding paths, or feature variations. - **Growth teams** for running continuous experiments across funnels and journeys. Across all three groups, the shared priority is making decisions grounded in real user behavior rather than assumptions. ### What types of A/B testing tools should I consider? Choosing the right experimentation platform depends on your stack, traffic volume, and the technical expertise of your team. Looking at G2 reviewer insights, tools generally fall into these categories: - **Visual A/B testing tools** for adjusting page elements directly through an editor. - **Server-side experimentation platforms** for conducting in-depth tests that involve logic, features, or backend behavior. - **Experimentation suites** that include A/B tests, multivariate testing, personalization, and analytics. Each option serves a different maturity level, so it’s worth matching the tool to the level of advancement in your experimentation program. ### What are the core features to look for in A/B testing tools? When I break down G2 reviews for this category, these feature themes show up: - A clear experiment setup that allows teams to move quickly. - Reliable statistical models that reduce noise and ensure trustworthy results. - Effective targeting and segmentation to reach the right audiences. - Built-in analytics for understanding lift, conversion impact, and interaction patterns. - Collaboration features that help cross-functional teams share results. - Integrations with analytics platforms, CRMs, CDPs, and data warehouses. These are the elements that determine how consistently a team can run experiments, not just how easily they can start one. ### What trends are shaping A/B testing right now? There are several developments gaining momentum in this space: - **AI-assisted idea generation** to surface new test opportunities. - **Advanced statistical approaches** that shorten test durations while maintaining accuracy. - **Feature flagging and controlled rollouts** that blend experimentation with product delivery. - **Privacy-centric data collection** designed to work with modern regulations. These trends show experimentation moving toward more intelligent and integrated workflows. ### How should I choose an A/B testing tool? For me, an A/B testing platform is most valuable when it supports frequent learning and clear interpretation. The best fit depends on your traffic volume, the complexity of your experiments, and how many teams need access to insights. When those elements line up, the tool becomes a dependable part of how organizations refine experiences and improve results. ### What do A/B Testing Tools do? When people ask me about A/B testing tools, I usually explain them as platforms that help teams compare digital experiences and measure which version performs better. But in practice, I see A/B testing tools as something bigger: they give teams a structured way to test ideas, personalize experiences, roll out features, and make decisions with clearer evidence. Instead of relying on assumptions about landing pages, web experiences, email campaigns, or product changes, teams can use visual editors, experiment setup, segmentation, analytics, and support to understand what actually works. ### Why do businesses use A/B Testing Tools? From the G2 reviewer patterns I evaluated, businesses use A/B Testing Tools because website, product, and campaign changes carry risk when teams rely only on opinion. Users mention the need to validate ideas, compare designs, improve conversions, and understand audience behavior without long development cycles. Common benefits include: - Faster experiment setup through visual editors and reusable workflows. - Better decisions through reports, analytics, and clear variant comparisons. - More control over personalization, targeting, and segmentation. - Safer feature releases through gradual rollout and measurement. - Less engineering effort for simpler page, copy, or experience changes. ### Who uses A/B Testing Tools primarily? After I evaluated G2 reviewer roles, I found that A/B Testing Tools serve both technical and business teams. - **Product managers** test features, flows, and rollout decisions. - **Marketing teams** test landing pages, campaigns, messaging, and conversion paths. - **CRO specialists** manage experiments and optimization programs. - **Data analysts** evaluate results, metrics, and audience behavior. - **Engineers** support implementation, events, feature flags, and integrations. - **Agencies and consultants** manage client experimentation programs. - **Administrators** configure access, setup, and governance. ### What types of A/B Testing Tools should I consider? From the way reviewers describe the category, buyers should compare several product types: - **Web experimentation tools** for page tests, visual edits, and on-site experiences. - **Feature experimentation platforms** for rollouts, flags, and product releases. - **Personalization platforms** for targeted experiences and audience segments. - **Landing page and funnel tools** with test creation and lead capture. - **Customer engagement platforms** with campaign, email, and journey tests. - **Analytics-connected platforms** that tie experiments to behavioral data. ### What are the core features to look for in A/B Testing Tools? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Visual editors for page and experience changes that help teams adjust layouts, copy, and design elements without heavy developer support. - Experiment setup for variants, controls, and goals that help teams structure tests clearly and measure the right outcomes. - Segmentation and targeting by audience, behavior, or attributes that help teams test experiences with the right users. - Reporting, dashboards, and statistical result views that help teams compare variants and understand which version performs better. - Integrations with analytics, CRM, product, and tag management tools that help connect experiment results to existing customer and performance data. - Feature flags, rollout controls, and developer options that help teams release product changes more safely. - Personalization, recommendations, and campaign tools that help teams tailor experiences based on audience needs and behavior. - Reliable support, documentation, and onboarding guidance that help teams launch experiments and troubleshoot setup issues faster. ### What trends are shaping A/B Testing Tools right now? From the G2 review patterns I evaluated, several trends stand out: - **AI-assisted experimentation** is helping teams generate variation ideas, summarize results, and set up tests faster. - **Feature experimentation is converging with product analytics** as teams connect rollouts, feature flags, usage data, and performance measurement. - **Personalization is becoming more central** as businesses tailor experiences by audience, behavior, segment, or customer profile. - **Visual editors are supporting faster test creation** by helping marketing and product teams make page or copy changes with less developer support. - **Analytics and customer platform integrations** are shaping decision-making as teams connect experiment results with broader customer and conversion data. - **Usability and implementation quality** remain major buying factors as reviewers continue to evaluate learning curve, pricing, performance, setup effort, and reporting depth. ### How should I choose A/B Testing Tools? For me, the strongest A/B Testing Tools fit depends on test volume, technical resources, data requirements, and personalization goals. I would suggest looking at products known for easy setup, reliable reporting, flexible targeting, strong integrations, and responsive support. I would also examine concerns around visual editor limits, learning curve, implementation effort, performance, and cost before making a final choice. --- ## What Are the Top-Rated A/B Testing Tools Products in 2026? ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,222 **Product Description:** Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. **Cons:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096)"** **Rating:** 5.0/5.0 stars *— Rahul H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096) --- **"[Salesforce Marketing Cloud + Agentforce: Powerful AI That Streamlines Campaigns](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12903143)"** **Rating:** 4.5/5.0 stars *— Amber S.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12903143) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments ### 2. [Constructor](https://www.g2.com/products/constructor-io-constructor/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **Product Description:** Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real-time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and Grove Collaborative. ### What Do G2 Reviewers Say About Constructor? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Constructor, praising its straightforward documentation and intuitive APIs. - Users praise the **engaged customer support** from Constructor, feeling a genuine partnership that enhances their experience significantly. - Users appreciate Constructor for its **enhanced search efficiency** , significantly improving customer experience and driving commercial success. - Users value the **AI-driven efficiency** of Constructor, enhancing search performance and enabling smooth collaboration. - Users appreciate the **helpful support** from Constructor, enhancing their eCommerce experience and driving positive results. **Cons:** - Users note that Constructor has **improvement needed** in analytics and product visibility for enhanced user experience. - Users note the **missing features** in Constructor, expressing a desire for improved analytics and customization options. - Users feel a **lack of guidance** during organizational transitions, making adaptation to Constructor more challenging and time-consuming. - Users find that the **time-consuming aspects** of Constructor can hinder efficiency, especially for new or less technical teams. - Users experience **data management issues** with sync delays, inconsistent date selections, and complex data export formats. #### What Are Recent G2 Reviews of Constructor? **"[Great search tool with measurable business impact and a great partner](https://www.g2.com/survey_responses/constructor-review-12213509)"** **Rating:** 5.0/5.0 stars *— Aaron D.* [Read full review](https://www.g2.com/survey_responses/constructor-review-12213509) --- **"[AI-Powered Merchandising That Learns and Scales as You Grow](https://www.g2.com/survey_responses/constructor-review-12303109)"** **Rating:** 5.0/5.0 stars *— Rich B.* [Read full review](https://www.g2.com/survey_responses/constructor-review-12303109) --- ### 3. [Convert Experiences](https://www.g2.com/products/convert-experiences/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 90 **Product Description:** Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. 🔒 Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. HubSpot, Sony, Virgin Mobile, Manscaped, CroMetrics, OnlineDialogue and Speero among others trust Convert to deliver precise, accurate and dependable experiments. Enterprise power. SMB-friendly pricing. Human support. Just better experiments. Convert Feature Capabilities 🧫 A/B & Multivariate Testing • Classic A/B, A/A, split URL, multivariate, and multipage tests • Visual Editor to create experiments without developer involvement • 5 code editors for those who are ambitious with what they test • Advanced targeting (device, geo, behavior, custom JS, cookies, UTM, IP) • Revenue and goal tracking (GA4, Shopify, WooCommerce, custom setups) • One-page and cross-domain testing to validate complex funnels • Multi-arm bandit tests with three algorithms • Flicker-free loading (FOOC mitigation) baked in to prevent skewing results 🤹 Personalization & Segmentation • Dynamic content personalization at scale • Multi-page personalization for the full buyer journey • Audience rules based on behavior, traffic source, or device • Ability to activate data in 3rd party platforms to trigger tests 📡 Regex support for advanced URL targeting • Performance & Reliability • Built on Akamai CDN for global speed and 99.99% uptime • Minimal impact on load times (10–200ms) • True randomized traffic distribution for statistical accuracy 📊 Analytics & Reporting • Real-time experiment performance dashboards • Built-in QA toolkit (preview mode, traffic allocation controls) • 90+ integrations with analytics & marketing tools (GA4, Segment, HubSpot, Hotjar, etc.) 🏋️‍♀️ Integrations & Tech-Stack Fit • Seamless Shopify & WooCommerce integrations (supports headless stores) • API-first architecture for custom workflows & automation • Easy plug-and-play with major analytics & martech platforms 🚔 Security & Compliance • GDPR, CCPA compliance • Privacy-first: Convert never sells or misuses customer data • Enterprise-grade security and data handling 🩼 Support & Enablement • Real human support via live chat, email, and dedicated agency partner channels • Transparent, predictable pricing — no hidden fees • Robust documentation, toolkits, and educational resources to help teams scale Convert is the sidekick you need on your experimentation journey. More than an A/B testing tool, we take pride in being the ecosystem that supports all the pillars of experimentation maturity & success. PS: Being the platform that's all about making things better ... How could we leave the planet out? Our 'plans for the planet' commitment means we donate 10% of our topline revenue to green projects run by TIST, Stripe & Patagonia. PPS: Convert is both ISO 27001 and SOC-2 compliant. ### What Do G2 Reviewers Say About Convert Experiences? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Convert Experiences, finding it straightforward and efficient for their needs. - Users commend the **responsive customer support** of Convert Experiences, appreciating their quick solutions and availability. - Users find the **easy setup** of Convert Experiences incredibly helpful for seamless A/B testing implementation. - Users value the **easy-to-use interface** of Convert Experiences, enhancing their A/B testing efficiency and effectiveness. - Users value the **efficient experimentation tools** of Convert Experiences, which significantly enhance conversion rates through effective testing. **Cons:** - Users report a **lack of API integration** , limiting functionality with tools like heatmaps and Google Ads. - Users find the **subscription options limiting** and face challenges with niche applications and iframe experiments. - Users experience a **time-consuming delay** in updates for Live experiments, slowing down development significantly. - Users find **tracking issues** challenging, particularly with revenue and goal tracking functionalities in Convert Experiences. - Users have noted several **bug issues** with Convert Experiences, though support is responsive in resolving them. #### What Are Recent G2 Reviews of Convert Experiences? **"[Convert Experiences: versatile, intuitive, and robust for testing and optimization](https://www.g2.com/survey_responses/convert-experiences-review-12569385)"** **Rating:** 5.0/5.0 stars *— Rafael d.* [Read full review](https://www.g2.com/survey_responses/convert-experiences-review-12569385) --- **"[Intuitive A/B Testing with Seamless Setup](https://www.g2.com/survey_responses/convert-experiences-review-12761619)"** **Rating:** 4.5/5.0 stars *— Eamonn W.* [Read full review](https://www.g2.com/survey_responses/convert-experiences-review-12761619) --- #### What Are G2 Users Discussing About Convert Experiences? - [What is Convert Experiences used for?](https://www.g2.com/discussions/what-is-convert-experiences-used-for) ### 4. [Landingi](https://www.g2.com/products/landingi/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 382 **Product Description:** Landingi is an AI landing page operation system built for marketers who need to create, launch, manage, and optimize landing pages at scale. It supports every stage of campaign execution using landing pages – from creation and publishing to integration, optimization, and conversion improvement. At the core of the platform is Landingi’s AI ecosystem: Lunar, Solis, and Orbit. These tools support marketers across the full landing page workflow and turn AI into a practical execution layer, not just an add-on. Lunar is an AI landing page generator that helps marketers create landing pages faster, reducing the time needed to move from idea to launch-ready asset. It accelerates campaign creation and removes much of the manual work involved in building pages from scratch. Solis is an AI agent that supports landing page optimization by analyzing user behavior and page performance. It helps teams identify what may be limiting results and speeds up the implementation of changes that support better conversion outcomes. Orbit (coming soon) extends Landingi into AI-native workflows through MCP. It connects Landingi capabilities with a marketer’s preferred AI environment, making it easier to work with landing page creation and optimization in a more connected and efficient way. Together, Lunar, Solis, and Orbit give marketers AI support across design, execution, optimization, and conversion-focused improvements. This helps reduce operational friction, improve speed, and maintain control over campaign workflows. Beyond AI, Landingi provides the operational features teams need to scale. Marketers can create and manage Programmatic Landing Pages for large-volume campaigns, run A/B tests to compare variants and improve results, and use Smart Sections to update repeated page elements across multiple landing pages faster. The platform also supports scheduling, making it easier to control when pages go live or expire, and Dynamic Text Replacement (DTR), which helps align page content with ad intent and improve message match. Landingi also supports multi-language pages with automatic translations into 35 languages. To support campaign execution, Landingi also provides a pixel-perfect drag-and-drop editor for building landing pages, including mobile views. With 400+ ready-to-use templates designed for different industries and campaign goals, teams can create high-converting pages faster and with less effort. Landingi also offers 170+ integrations that connect the platform with the rest of the marketing stack, including analytics, CRM, email marketing, advertising, and automation tools. This helps teams automate workflows, improve campaign efficiency, and keep landing page operations aligned with their broader marketing systems. Landingi is also built for teams that need reliability, security, and compliance alongside speed. The platform highlights enterprise-grade infrastructure, including 99.96% uptime, and positions infrastructure stability as a core part of campaign performance. For enterprise environments, Landingi emphasizes system reliability, data security, integrations, and scalability. It also communicates GDPR compliance and states support for DORA requirements, alongside features such as 2FA, audit logs, secure AWS-based infrastructure, and regular external penetration testing. As a result, Landingi gives marketers the infrastructure to run landing page operations with more speed, consistency, and control. ### What Do G2 Reviewers Say About Landingi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Landingi, allowing quick and simple creation of landing pages. - Users appreciate the **ease of creating landing pages** with Landingi's intuitive interface and diverse templates. - Users appreciate the **easy setup** of Landingi, allowing for quick creation of landing pages and mobile versions. - Users appreciate the **ease of creation** on Landingi, enabling quick and simple landing page development. - Users commend Landingi for its **excellent customer support** , providing prompt responses and making the experience seamless. **Cons:** - Users find the **limited features** in Landingi restrict their ability to fully customize and integrate functionality. - Users find the **missing features** like shortcuts and custom domain options limit Landingi's potential and usability. - Users express concerns over **expensive pricing** that may not suit small teams or startups effectively. - Users experience **frequent logouts** and limitations with form features, which hampers landing page effectiveness and usability. - Users find the **limited contact form options** restrict functionality, especially when needing more than one-page landing pages. #### What Are Recent G2 Reviews of Landingi? **"[Perfect for Campaign Deployments, Needs Better Mobile Workflow](https://www.g2.com/survey_responses/landingi-review-12268440)"** **Rating:** 4.0/5.0 stars *— Filip K.* [Read full review](https://www.g2.com/survey_responses/landingi-review-12268440) --- **"[A Powerful Tool for Launching High-Converting Landing Pages Quickly](https://www.g2.com/survey_responses/landingi-review-11376240)"** **Rating:** 4.5/5.0 stars *— Kathy P.* [Read full review](https://www.g2.com/survey_responses/landingi-review-11376240) --- #### What Are G2 Users Discussing About Landingi? - [What is Landingi used for?](https://www.g2.com/discussions/what-is-landingi-used-for) - 2 comments - [How do I create a free landing page?](https://www.g2.com/discussions/how-do-i-create-a-free-landing-page) - [How much does Instapage cost?](https://www.g2.com/discussions/how-much-does-instapage-cost) ### 5. [Instapage](https://www.g2.com/products/instapage/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 507 **Product Description:** Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. ### What Do G2 Reviewers Say About Instapage? *AI-generated summary from verified user reviews* **Pros:** - Users find Instapage **incredibly easy to use** , allowing even beginners to create high-converting landing pages effortlessly. - Users love the **ease of use** with Instapage, enabling effortless creation of optimized landing pages without technical skills. - Users value the **easy creation** process in Instapage, making landing page setup quick and efficient. - Users appreciate the **intuitive navigation** of Instapage, making setup and landing page creation effortless for everyone. - Users praise the **easy setup** of Instapage, enabling quick navigation and efficient page creation without technical skills. **Cons:** - Users find the interface **unintuitive** , making simple tasks like changing fonts and managing designs frustrating. - Users note **limited customization options** with Instapage, restricting their ability to fully achieve desired designs. - Users experience **limited features** in Instapage, affecting customization and flexibility in their projects. - Users find that the **missing features** limit flexibility and hinder customization in Instapage's functionality. - Users express frustration with the **outdated interface** and unintuitive controls, hindering their overall experience with Instapage. #### What Are Recent G2 Reviews of Instapage? **"[Outstanding Support, Intuitive Builder, and Reliable Integrations](https://www.g2.com/survey_responses/instapage-review-12767568)"** **Rating:** 4.0/5.0 stars *— Ethan S.* [Read full review](https://www.g2.com/survey_responses/instapage-review-12767568) --- **"[Effortless Landing Pages with Top-Notch Support](https://www.g2.com/survey_responses/instapage-review-4868415)"** **Rating:** 5.0/5.0 stars *— Beverly L.* [Read full review](https://www.g2.com/survey_responses/instapage-review-4868415) --- #### What Are G2 Users Discussing About Instapage? - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment ### 6. [SALESmanago](https://www.g2.com/products/salesmanago/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 297 **Product Description:** We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com ### What Do G2 Reviewers Say About SALESmanago? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **flexibility and innovation** of SALESmanago, enhancing their marketing automation and e-commerce integration experience. - Users appreciate the **automation efficiency** of SALESmanago, enabling seamless integrations and customized marketing solutions for e-commerce. - Users commend SALESmanago for their **exceptional customer support** , which enhances collaboration and ensures successful implementation. - Users highlight the **excellent automation and lead scoring capabilities** of SALESmanago, enabling effective and personalized marketing strategies. - Users value the **intuitive email builder and excellent support** in SALESmanago, enhancing communication and campaign efficiency. **Cons:** - Users find the **learning curve steep** , making setup and customization time-consuming and occasionally confusing. - Users find the interface **not intuitive** , with many features difficult to locate and understand. - Users experience **complex usability** with some features hidden, complicating navigation despite overall satisfaction with the platform. - Users face **complexity issues** with SALESmanago, struggling to utilize all functions effectively due to system intricacies. - Users express concerns about **feature issues** , particularly with SMS integration and the usability of certain tools. #### What Are Recent G2 Reviews of SALESmanago? **"[Sales Manago comprehensive tool for marketing automation and customer communication](https://www.g2.com/survey_responses/salesmanago-review-12605948)"** **Rating:** 4.0/5.0 stars *— Maciej S.* [Read full review](https://www.g2.com/survey_responses/salesmanago-review-12605948) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/salesmanago-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/salesmanago-review-1910860) --- #### What Are G2 Users Discussing About SALESmanago? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 7. [Leadpages](https://www.g2.com/products/leadpages/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 226 **Product Description:** Leadpages® is an AI-powered landing page and conversion optimization platform built to help small businesses and marketers launch faster, convert more traffic, and grow without the usual complexity. Create branded landing pages in minutes, then let Leadpages keep improving them with AI-powered testing, optimization, personalization, and visitor insights. From lead capture and checkout to heatmaps and conversion tracking. Leadpages gives you the tools to build, test, and optimize in one place. Whether you're running paid campaigns, growing your email list, or launching a new offer. Leadpages helps you go from idea to live page fast and then works behind the scenes to help that page perform better over time. Since 2012, Leadpages has helped tens of thousands of businesses grow online. Today, with AI built into the platform, Leadpages helps you do more than publish pages. It helps you launch smarter, test continuously, and turn more visitors into customers. Why choose Leadpages? Because you don’t just need a page builder, you need a platform that helps your pages improve after they go live. With Leadpages, you can generate live, branded pages fast, capture and route leads into your existing tools. Then use AI to automatically test variations, personalize experiences, and steer visitors toward the highest-converting version. Built-in heatmaps, conversion tracking, and visitor intelligence help you understand what’s working so you can keep improving results without adding more tools to your stack. No coding. No disconnected tools. Just AI-powered pages built to convert. ### What Do G2 Reviewers Say About Leadpages? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of creation** with Leadpages, enabling quick deployment of mobile-ready sites with custom features. - Users appreciate the **responsive customer support** that provides helpful answers and knowledge about the product. - Users value the **drag-and-drop functionality** of Leadpages for quickly creating mobile-ready sites with ease. - Users love the **ease of use** of Leadpages, quickly creating mobile-ready sites with great support and flexibility. - Users appreciate the **easy creation** of pages with Leadpages, benefiting from a steady influx of referring emails. **Cons:** - Users feel there are **editing issues** with images in Leadpages, wishing for more built-in flexibility despite decent templates. - Users find Leadpages **expensive** , especially when costs increase significantly due to high usage of templates and pages. - Users find the **email communication on costs confusing** , leading to frustrations when managing lead magnet templates and landing pages. - Users find the **limited features** in Leadpages, especially regarding image editing, somewhat restrictive, but manageable. - Users note the **limited flexibility** in image editing on Leadpages, feeling it could be improved for better customization. #### What Are Recent G2 Reviews of Leadpages? **"[Quick/Easy/Fast and Mobile-Ready Sites with Helpful people](https://www.g2.com/survey_responses/leadpages-review-12219044)"** **Rating:** 5.0/5.0 stars *— Justin V.* [Read full review](https://www.g2.com/survey_responses/leadpages-review-12219044) --- **"[Powerful Landing Pages and Lead Generation in One Platform](https://www.g2.com/survey_responses/leadpages-review-12467676)"** **Rating:** 4.0/5.0 stars *— Dawson B.* [Read full review](https://www.g2.com/survey_responses/leadpages-review-12467676) --- #### What Are G2 Users Discussing About Leadpages? - [What is Leadpages used for?](https://www.g2.com/discussions/what-is-leadpages-used-for) ### 8. [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 68 **Product Description:** Adobe Target is an enterprise-level personalization and optimization platform designed to enhance digital customer experiences across various channels, including websites, mobile apps, emails, and more. By leveraging advanced machine learning algorithms and real-time data, Adobe Target enables businesses to deliver tailored content and offers, thereby improving key performance metrics such as conversions, customer retention, and revenue. Key Features and Functionality: - A/B and Multivariate Testing: Conduct A/B tests and multivariate tests to identify the most effective content, designs, and strategies for specific audience segments. - Automated Personalization: Utilize machine learning to deliver personalized experiences by analyzing visitor behavior and preferences, ensuring content relevance across digital touchpoints. - Recommendations: Automatically display products or content that might interest customers based on previous user activity, enhancing engagement and discovery. - Auto-Target: Employ advanced algorithms to identify high-performing experiences and deliver the most tailored content to each visitor, optimizing for individual profiles and behaviors. - Mobile Optimization: Test and personalize mobile web and app experiences, ensuring seamless and engaging interactions tailored to mobile users. Primary Value and Solutions Provided: Adobe Target empowers businesses to create and deliver personalized, data-driven experiences that resonate with individual customers. By optimizing digital interactions through testing and automation, companies can enhance customer engagement, increase conversion rates, and drive higher revenue. The platform's integration with Adobe Experience Cloud ensures a unified approach to personalization, enabling organizations to scale their efforts efficiently across multiple channels. ### What Do G2 Reviewers Say About Adobe Target? *AI-generated summary from verified user reviews* **Pros:** - Users value the **personalization capabilities** of Adobe Target, enhancing user experiences through tailored approaches and A/B testing. - Users value the **ease of setting up A/B testing** , facilitating quick and efficient experimentation in Adobe Target. - Users value the **extensive experimentation capabilities** of Adobe Target, enhancing personalization and A/B testing for targeted audiences. - Users appreciate the **accessible and helpful customer support** of Adobe Target, ensuring quick resolutions to any issues. - Users value the **customization capabilities** of Adobe Target, allowing targeted content delivery to specific audiences effectively. **Cons:** - Users find a **steep learning curve** with Adobe Target, requiring significant time for setup and organization integration. - Users report numerous **bug issues** with Adobe Target, especially following the latest UI update, impacting overall performance. - Users face a significant **difficult setup** process, requiring time and effort to integrate with their organization. - Users find the **interface not intuitive** , making setup cumbersome and less user-friendly than other Adobe tools. - Users face a **steep learning curve** with Adobe Target, requiring significant time for setup and adaptation. #### What Are Recent G2 Reviews of Adobe Target? **"[Powerful Personalization with Strong Adobe Ecosystem Integrations](https://www.g2.com/survey_responses/adobe-target-review-12532976)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-12532976) --- **"[Effortless AB Testing with Reliable Performance](https://www.g2.com/survey_responses/adobe-target-review-11960296)"** **Rating:** 5.0/5.0 stars *— Stephen D.* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-11960296) --- ### 9. [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 34 **Product Description:** Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact. ### What Do G2 Reviewers Say About Medallia Digital Experience Analytics (DXA)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful session replays** of Medallia DXA, enabling better understanding of customer behavior and pain points. - Users appreciate the **visual communication of user interactions** in Medallia DXA, enhancing understanding and alignment among teams. - Users appreciate the **ease of use** of Medallia DXA, facilitating clear communication of insights and quick team alignment. - Users appreciate the **feature variety** in Medallia DXA, enabling deep insights into real customer behavior and interactions. - Users value the **filtering options** in Medallia DXA, facilitating effective analysis of customer behavior and experience enhancements. **Cons:** - Users find the **manual effort required for insights extraction** to be cumbersome, hindering effective use of Medallia DXA. - Users find the **complex configuration** hinders adoption, requiring significant ongoing effort for setup and data management. - Users find the **complex features** of Medallia DXA demand significant manual effort, hindering efficiency and adoption. - Users find the **complexity of setup and configuration** in Medallia DXA to hinder adoption and require significant effort. - Users find the **complex querying process** of Medallia DXA requires significant manual effort and slows team adoption. #### What Are Recent G2 Reviews of Medallia Digital Experience Analytics (DXA)? **"[Unlocks Real Customer Insights with Powerful Session Replays](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)"** **Rating:** 4.5/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175) --- **"[Generates powerful insights for optimising customer experience](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)"** **Rating:** 5.0/5.0 stars *— Gagandeep B.* [Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888) --- #### What Are G2 Users Discussing About Medallia Digital Experience Analytics (DXA)? - [What is decibel medallia?](https://www.g2.com/discussions/what-is-decibel-medallia) - [What does decibel insight do?](https://www.g2.com/discussions/what-does-decibel-insight-do) - [What is decibel tool?](https://www.g2.com/discussions/what-is-decibel-tool) ### 10. [Optibase](https://www.g2.com/products/optibase/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **Product Description:** Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to guessing and hello to data-driven decisions with Optibase's A/B and split testing app for Webflow. Test everything from copy to design or even entire pages and improve your conversions. Customizable tracking for every element: Easily track click events and form submissions to measure variation performance. It's as simple as creating a conversion in our Webflow app and connecting it to the element you want to measure. Track and measure your way to higher conversions: We built both a Webflow app and a web app - our web app is convenient to use since you can track the performance of your tests without having to open Webflow and navigate to the specific project in a designer. Ongoing support: Professional support backed by a team of passionate developers, making regular improvements to our product. We're always happy to hear your feedback and suggestions, so make sure to reach out! ### What Do G2 Reviewers Say About Optibase? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Optibase, enjoying its simple setup and flexible testing options. - Users love the **easy setup** of Optibase, allowing for quick configuration and seamless usage. - Users find the **quick setup** of Optibase to be effortless, enhancing their overall experience and efficiency. - Users commend the **fast and effective customer support** of Optibase, enhancing the overall testing experience. - Users love the **affordable pricing** of Optibase, finding it a cost-effective solution for webflow testing needs. **Cons:** - Users face **challenging testing difficulties** with connecting conversion events and limited targeting options, impacting their experience. - Users report numerous **bug issues** with Optibase, leading to unreliable results and frustrating customer service experiences. - Users find **connecting conversion events** confusing, as deleted events clutter the interface and complicate the selection process. - Users find the Optibase pricing model **confusing and expensive** , which hampers their overall satisfaction with the product. - Users highlight the **inadequate reporting** , noting the need for better clarity in conversions and pricing. #### What Are Recent G2 Reviews of Optibase? **"[The A/B testing tool Webflow has been missing](https://www.g2.com/survey_responses/optibase-review-11498239)"** **Rating:** 5.0/5.0 stars *— Alexandre T.* [Read full review](https://www.g2.com/survey_responses/optibase-review-11498239) --- **"[Best CRO tool for Webflow](https://www.g2.com/survey_responses/optibase-review-11385092)"** **Rating:** 5.0/5.0 stars *— Corey H.* [Read full review](https://www.g2.com/survey_responses/optibase-review-11385092) --- ### 11. [Convertful](https://www.g2.com/products/convertful/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 65 **Product Description:** SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed. ### What Do G2 Reviewers Say About Convertful? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **affordability** of Convertful, finding it a cost-effective solution for email subscriber acquisition. - Users appreciate the **analytics capabilities** of Convertful, making it easy to track subscriber acquisition and performance. - Users appreciate the **ease of control** in Convertful, allowing effortless navigation and effective email subscriber acquisition. - Users love the **plentiful customization options** in Convertful, enabling easy design tailored to their needs. - Users find Convertful's **ease of use** exceptional, making it simple to customize and integrate with other tools. **Cons:** - Users find Convertful's pricing **expensive** , especially given the limited features available in the free plan. - Users are frustrated by the **pageview restrictions** on the free plan, limiting access for small website owners. - Users feel the **cost doesn't justify the value** when not utilizing all available features of Convertful. - Users find the **restrictions of the free plan** limiting, especially with only 300 monthly pageviews allowed. - Users feel the **pricing doesn't align** with their needs when they don't use all features of Convertful. #### What Are Recent G2 Reviews of Convertful? **"[Saves coding time](https://www.g2.com/survey_responses/convertful-review-10588830)"** **Rating:** 4.0/5.0 stars *— Gergana B.* [Read full review](https://www.g2.com/survey_responses/convertful-review-10588830) --- **"[User-Friendly but Free Plan Is Quite Limited](https://www.g2.com/survey_responses/convertful-review-10999978)"** **Rating:** 5.0/5.0 stars *— Nikhil C.* [Read full review](https://www.g2.com/survey_responses/convertful-review-10999978) --- #### What Are G2 Users Discussing About Convertful? - [What is Convertful used for?](https://www.g2.com/discussions/what-is-convertful-used-for) - [What does Convertful do?](https://www.g2.com/discussions/what-does-convertful-do) - [Is Convertful free?](https://www.g2.com/discussions/is-convertful-free) ### 12. [Evolv AI](https://www.g2.com/products/evolv-ai/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 14 **Product Description:** Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions. #### What Are Recent G2 Reviews of Evolv AI? **"[Plug-n-Play A/B Test Solution With Excellent Support](https://www.g2.com/survey_responses/evolv-ai-review-9589632)"** **Rating:** 5.0/5.0 stars *— Alton C.* [Read full review](https://www.g2.com/survey_responses/evolv-ai-review-9589632) --- **"[A great way to level up site testing](https://www.g2.com/survey_responses/evolv-ai-review-9234779)"** **Rating:** 4.5/5.0 stars *— Jenna H.* [Read full review](https://www.g2.com/survey_responses/evolv-ai-review-9234779) --- #### What Are G2 Users Discussing About Evolv AI? - [What is Evolv Technologies used for?](https://www.g2.com/discussions/what-is-evolv-technologies-used-for) - 1 comment ### 13. [Chartbeat](https://www.g2.com/products/chartbeat/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 68 **Product Description:** Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. #### What Are Recent G2 Reviews of Chartbeat? **"[Excellent Real Time News Traffic Analysis](https://www.g2.com/survey_responses/chartbeat-review-9670945)"** **Rating:** 4.0/5.0 stars *— Triyanto P.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945) --- **"[Excellent way to keep up with view goals](https://www.g2.com/survey_responses/chartbeat-review-9540331)"** **Rating:** 4.0/5.0 stars *— Joshua M.* [Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331) --- #### What Are G2 Users Discussing About Chartbeat? - [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat) - [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat) - [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for) ### 14. [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 32 **Product Description:** Part of the Amplitude AI Analytics Platform, Amplitude Feature Experimentation lets you test and control your products with the same user data in your analytics. Roll out tests quicker and get more meaningful results that drive product growth. Feature Experimentation makes it easy for product teams, data teams, engineering teams, or any team to run better tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control or performance • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Smarter feature flags are as easy to deploy to user segments as they are to roll back • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Feature Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Feature Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth. ### What Do G2 Reviewers Say About Amplitude Feature Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration** of experimentation with analytics, enhancing insights into user behavior and performance. - Users value the **integration of experimentation with behavioral analytics** , enhancing their understanding of user behavior and performance. - Users find Amplitude Feature Experimentation **easy to use** , especially with integrated analytics and excellent customer support. - Users value the **ease of conducting A/B tests** with Amplitude Feature Experimentation, enhancing analysis and decision-making speed. - Users appreciate the **easy setup** of Amplitude Feature Experimentation, allowing quick configuration for effective A/B/C testing. **Cons:** - Users face **limitations in user assignment clarity** and lack essential features for effective experimentation management. - Users find the **complex features** of Amplitude Feature Experimentation overwhelming initially, making it challenging to navigate effectively. - Users find the application **overly complicated** due to the sheer number of features, hindering ease of use. - Users find a lot of **missing features** in Amplitude Feature Experimentation, complicating their experience and limiting functionality. - Users express a **need for improved UI/UX support** and better self-serving features within Amplitude's experimentation interface. #### What Are Recent G2 Reviews of Amplitude Feature Experimentation? **"[Deep Amplitude Integration Makes Experimentation and Follow-Up Analysis Easy](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991)"** **Rating:** 4.0/5.0 stars *— Mike R.* [Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12887991) --- **"[Seamless Experiment Setup with Robust, Statistically Backed Results](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763)"** **Rating:** 4.5/5.0 stars *— Sourabh A.* [Read full review](https://www.g2.com/survey_responses/amplitude-feature-experimentation-review-12889763) --- #### What Are G2 Users Discussing About Amplitude Feature Experimentation? - [Is SaaS an amplitude?](https://www.g2.com/discussions/is-saas-an-amplitude) - [Does amplitude have AB testing?](https://www.g2.com/discussions/does-amplitude-have-ab-testing) - [What is amplitude technology?](https://www.g2.com/discussions/what-is-amplitude-technology) ### 15. [Optimizely Feature Experimentation](https://www.g2.com/products/optimizely-feature-experimentation/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 117 **Product Description:** Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile, and server-side environments from a single SDK. Feature flags, audience targeting, and real-time results all come built in. The Stats Engine supports multiple statistical methods, including sequential testing, Bayesian, and frequentist (fixed horizon), so teams can choose the approach that fits their traffic, goals, and decision-making style. Results stay valid throughout, with false discovery rate controls and outlier smoothing built in. Multi-armed bandits automatically shift traffic to winning variations. AI agents review experiments before launch, generate variations, and surface insights from results. From controlled rollouts and instant rollbacks to full-stack experimentation across every digital surface, Optimizely compresses the cycle from hypothesis to validated decision. Teams ship faster and learn with every release. ### What Do G2 Reviewers Say About Optimizely Feature Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Optimizely Feature Experimentation, enabling effortless iteration and optimization of features. - Users appreciate how Optimizely Feature Experimentation allows for **effortless iteration and optimization** , driving innovation and data-driven decisions. - Users love the **intuitive interface and real-time insights** of Optimizely, making A/B testing effortless and effective. - Users appreciate the **comprehensive tools** of Optimizely Feature Experimentation for optimizing digital experiences and targeting audiences. - Users praise the **implementation ease** of Optimizely Feature Experimentation, enabling quick feature management and audience creation. **Cons:** - Users face **difficulty of use** with Optimizely Feature Experimentation due to complex implementation and tracking challenges. - Users find the pricing of Optimizely Feature Experimentation to be **too expensive** for solopreneurs and smaller businesses. - Users find the **learning curve steep** , requiring prior knowledge that may challenge less experienced individuals. - Users face a **steep learning curve** with Optimizely Feature Experimentation, particularly during registration and implementation. - Users find the **complex features** of Optimizely challenging, especially regarding navigation and configuration adjustments. #### What Are Recent G2 Reviews of Optimizely Feature Experimentation? **"[Easy to use, complicated to implement](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10949890)"** **Rating:** 4.0/5.0 stars *— Giovanni L.* [Read full review](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10949890) --- **"[Very good to control roles and permission](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10989663)"** **Rating:** 5.0/5.0 stars *— Matheus S.* [Read full review](https://www.g2.com/survey_responses/optimizely-feature-experimentation-review-10989663) --- #### What Are G2 Users Discussing About Optimizely Feature Experimentation? - [What is optimizely experiment?](https://www.g2.com/discussions/what-is-optimizely-experiment) - [Is optimizely open source?](https://www.g2.com/discussions/is-optimizely-open-source) - 1 comment - [What is the use of optimizely?](https://www.g2.com/discussions/what-is-the-use-of-optimizely) ### 16. [GrowthBook](https://www.g2.com/products/growthbook/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 26 **Product Description:** GrowthBook is the most popular open source experimentation and feature flagging platform. Created in 2021 , GrowthBook is a modern and highly customizable platform that works with your unique needs and data structures. Get all the power of a custom in-house platform without having to build it yourself. GrowthBook features high performance SDKs in most popular languages for feature flags, and is architected to not be in the critical rendering path. Our A/B testing platform uses your existing data warehouse, and can be completely customized to your data needs. We support most popular event tracking tools, as well as custom support for most data warehouses- we even support Mixpanel and Google Analytics. No black-box! Get complete transparency into your data, view queries, and even export to Jupyter notebooks. ### What Do G2 Reviewers Say About GrowthBook? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of data analysis** in GrowthBook, appreciating its flexibility and technical implementation. - Users commend the **user-friendly A/B testing** of GrowthBook, noting its effectiveness and exceptional support in troubleshooting. - Users value the **comprehensive solutions** offered by GrowthBook, highlighting ease of implementation and flexible data connections. - Users value the **outstanding customer support** from GrowthBook, noting quick and effective assistance for resolving issues. - Users value the **ease of use** of GrowthBook for seamless implementation and test management with data tools. **Cons:** - Users find the lack of **preview options for server side experiments** frustrating and limiting for testing purposes. - Users feel the **learning curve is steep** due to limited use cases and support during onboarding, hindering adoption. - Users miss the **ability to preview server-side experiments** before activating tests, complicating their testing process. #### What Are Recent G2 Reviews of GrowthBook? **"[Versatile A/B Testing with Room for UI Improvement](https://www.g2.com/survey_responses/growthbook-review-12468598)"** **Rating:** 4.5/5.0 stars *— Hampton L.* [Read full review](https://www.g2.com/survey_responses/growthbook-review-12468598) --- **"[Practical Feature Flags and Experimentation in One Clear, Flexible Platform](https://www.g2.com/survey_responses/growthbook-review-12627066)"** **Rating:** 4.5/5.0 stars *— Arthur H.* [Read full review](https://www.g2.com/survey_responses/growthbook-review-12627066) --- ### 17. [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 384 **Product Description:** ClickFunnels is a sales funnel software platform that helps entrepreneurs, small business owners, and marketers build and manage their online sales process from a single tool. Instead of managing separate software for landing pages, email, checkout, and follow-up, members can build and launch a complete sales funnel in one place. The platform is built for people who want to sell online but do not have a background in web design or coding. Members can get a funnel live using pre-built templates and a drag-and-drop editor, without writing a single line of code. ClickFunnels supports a range of business types and use cases, including: - Building sales pages and lead capture forms that convert visitors into customers - Selling digital products, online courses, and membership sites - Running email marketing campaigns and automated follow-up sequences - Managing an ecommerce store with checkout, upsells, and order management - Tracking funnel performance with built-in analytics The platform also connects with third-party tools through integrations and a public API, and includes built-in AI tools for writing and funnel building. Training resources are included across all plans, with access to a library of tutorials and onboarding support. ClickFunnels has over 100,000 members and more than 1 million sales funnels created on the platform. ### What Do G2 Reviewers Say About ClickFunnels? *AI-generated summary from verified user reviews* **Pros:** - Users find **ClickFunnels easy to use** , appreciating its straightforward tools for effective funnel management and design. - Users find ClickFunnels easy to setup thanks to its **fast deployment and user-friendly interface** , enhancing their marketing efforts. - Users appreciate the **AI-driven Smart Funnel Builder** that streamlines funnel creation, enhancing efficiency and effectiveness. - Users value the **flexibility** of ClickFunnels, making it ideal for diverse marketing strategies and rapid deployment. - Users find **implementation easy** with ClickFunnels, appreciating the quick setup and comprehensive features for campaign management. **Cons:** - Users face a **steep learning curve** with ClickFunnels due to complex features and settings, hindering initial setup. - Users express frustration with **limited features** , citing a learning curve and missing essential tools in ClickFunnels. - Users criticize the **missing features** in ClickFunnels, noting basic tools and unfulfilled potential since early release. - Users find ClickFunnels has a **steep learning curve** , making initial setup and advanced functionality challenging for newcomers. - Users express frustration over **bug issues** in ClickFunnels, highlighting poor functionality and unfulfilled promises by the company. #### What Are Recent G2 Reviews of ClickFunnels? **"[Powerful funnel platform with fast AI-driven setup for agencies](https://www.g2.com/survey_responses/clickfunnels-review-12329803)"** **Rating:** 4.5/5.0 stars *— Christian K.* [Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12329803) --- **"[Easy-to-Implement ClickFunnels Funnels That Boost Order Size](https://www.g2.com/survey_responses/clickfunnels-review-12663289)"** **Rating:** 5.0/5.0 stars *— JT M.* [Read full review](https://www.g2.com/survey_responses/clickfunnels-review-12663289) --- #### What Are G2 Users Discussing About ClickFunnels? - [What is ClickFunnels used for?](https://www.g2.com/discussions/what-is-clickfunnels-used-for) - [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) - 1 comment - [What is the cost of ClickFunnels?](https://www.g2.com/discussions/what-is-the-cost-of-clickfunnels) ### 18. [Plerdy](https://www.g2.com/products/plerdy/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 317 **Product Description:** Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟 ### What Do G2 Reviewers Say About Plerdy? *AI-generated summary from verified user reviews* **Pros:** - Users love the **informative heatmaps** that provide valuable insights into visitor behavior for better optimization. - Users find Plerdy's tool **easy to use** , with responsive support facilitating a smooth implementation and understanding journey. - Users love the **detailed insights** from Plerdy that enhance website optimization and user engagement. - Users appreciate the **user-friendly interface** of Plerdy, making it easy to optimize their online marketing efforts. - Users find **easy setup** helpful, especially with responsive support guiding them through the integration process. **Cons:** - Users note a challenging **learning curve** with Plerdy's many features, requiring time to fully understand them. - Users experience a **steep learning curve** with Plerdy, requiring time to master the interface and features. - Users find the **complex features** of Plerdy challenging at first, requiring time to master and navigate effectively. - Users find the **complexity of features** in Plerdy overwhelming, making it challenging to learn and utilize them all. - Users find the **dashboard busy and confusing** , requiring time to navigate and understand its features effectively. #### What Are Recent G2 Reviews of Plerdy? **"[Tracking is all what it takes. Plerdy does that and much more!](https://www.g2.com/survey_responses/plerdy-review-7234470)"** **Rating:** 5.0/5.0 stars *— Verified User in Wholesale* [Read full review](https://www.g2.com/survey_responses/plerdy-review-7234470) --- **"[Like it because of the ease of use](https://www.g2.com/survey_responses/plerdy-review-10655449)"** **Rating:** 5.0/5.0 stars *— Rassul T.* [Read full review](https://www.g2.com/survey_responses/plerdy-review-10655449) --- #### What Are G2 Users Discussing About Plerdy? - [What is Plerdy used for?](https://www.g2.com/discussions/what-is-plerdy-used-for) - 1 comment ### 19. [Upflowy](https://www.g2.com/products/upflowy/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 30 **Product Description:** Self-optimised signup flows forsales, marketing and agencies #### What Are Recent G2 Reviews of Upflowy? **"[The new frontier of form builder](https://www.g2.com/survey_responses/upflowy-review-5447207)"** **Rating:** 5.0/5.0 stars *— Sebastian P.* [Read full review](https://www.g2.com/survey_responses/upflowy-review-5447207) --- **"[Seamless to signup and get started](https://www.g2.com/survey_responses/upflowy-review-6493451)"** **Rating:** 5.0/5.0 stars *— Matt C.* [Read full review](https://www.g2.com/survey_responses/upflowy-review-6493451) --- #### What Are G2 Users Discussing About Upflowy? - [What is Upflowy used for?](https://www.g2.com/discussions/what-is-upflowy-used-for) ### 20. [Monetate](https://www.g2.com/products/monetate/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 127 **Product Description:** Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. ### What Do G2 Reviewers Say About Monetate? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Monetate, appreciating the straightforward integration and user-friendly interface. - Users value the **flexibility and ease of use** with Monetate, enhancing their AB testing and website experiments. - Users value the **helpful support team** of Monetate, consistently providing quick and detailed assistance when needed. - Users value the **automation features** of Monetate for easily managing campaigns and analytics without coding hassles. - Users value Monetate's **content personalization** capabilities, enabling tailored experiences that resonate with diverse customer segments. **Cons:** - Users find the **missing fundamental features** in Monetate frustrating, affecting reliability and ease of use. - Users find Monetate's **feature deficiency** limits usability and fails to provide intuitive data handling for better diagnostics. - Users find the **difficult and outdated interface** of Monetate confusing, especially for new users and multi-domain setups. - Users struggle with **data inaccuracy** , making it hard to assess performance and gain actionable insights. - Users find the **dated and confusing UI** of Monetate hampers their overall experience and understanding of the platform. #### What Are Recent G2 Reviews of Monetate? **"[Ecommerce Personalization and Promotions Strategist](https://www.g2.com/survey_responses/monetate-review-9556799)"** **Rating:** 4.5/5.0 stars *— Verified User in Business Supplies and Equipment* [Read full review](https://www.g2.com/survey_responses/monetate-review-9556799) --- **"[cost and ease of use, as well as having a csm that is active](https://www.g2.com/survey_responses/monetate-review-11922190)"** **Rating:** 4.0/5.0 stars *— ronald w.* [Read full review](https://www.g2.com/survey_responses/monetate-review-11922190) --- #### What Are G2 Users Discussing About Monetate? - [What is Kibo Personalization (formerly Monetate and Certona) used for?](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) ### 21. [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 125 **Product Description:** Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience. ### What Do G2 Reviewers Say About Crazy Egg? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Crazy Egg, finding it intuitive and straightforward for analyzing website data. - Users highly value the **intuitive heat maps** of Crazy Egg for clear visualization of user behavior and insights. - Users highlight the **easy setup** of Crazy Egg, making web analytics accessible without complex configurations. - Users commend the **responsive and knowledgeable customer support** from Crazy Egg, providing exceptional assistance and quick resolutions. - Users value the **intuitive heatmaps and real-time insights** of Crazy Egg, greatly enhancing their website optimization efforts. **Cons:** - Users find it challenging that **full features require a tracking script** , limiting functionality before implementation. - Users note the **limited features** of Crazy Egg, hindering the full potential of its tracking capabilities. - Users find Crazy Egg lacking in **advanced features** , missing critical tools like robust analytics and segmentation options. - Users experience **filtering issues** with Crazy Egg, finding limited options for snapshots and report capabilities. - Users find the **limited analysis options** in Crazy Egg may hinder deep data insights compared to other tools. #### What Are Recent G2 Reviews of Crazy Egg? **"[Incredible customer support for a great product](https://www.g2.com/survey_responses/crazy-egg-review-11892350)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/crazy-egg-review-11892350) --- **"[Crazy Egg Packs Great Value with Tons of Features and Regular Updates](https://www.g2.com/survey_responses/crazy-egg-review-12772507)"** **Rating:** 4.0/5.0 stars *— Louis C.* [Read full review](https://www.g2.com/survey_responses/crazy-egg-review-12772507) --- #### What Are G2 Users Discussing About Crazy Egg? - [What do you recommend for those considering Crazy Egg for heat mapping and user behavior analysis?](https://www.g2.com/discussions/what-do-you-recommend-for-those-considering-crazy-egg-for-heat-mapping-and-user-behavior-analysis) - [What is Crazy Egg used for?](https://www.g2.com/discussions/what-is-crazy-egg-used-for) - [What does Crazy Egg do?](https://www.g2.com/discussions/what-does-crazy-egg-do) ### 22. [OptiMonk](https://www.g2.com/products/optimonk/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 154 **Product Description:** ✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes—without any technical knowledge or complex editing tools. With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site. You can create stunning, branded popup campaigns for all of these use cases quickly with our AI wizard. With just a few clicks, our AI automates the creation of popups, ensuring every campaign fits your brand perfectly and is optimized for maximum conversions. This makes the process of launching new campaigns smooth and efficient. And while our AI handles the heavy lifting, you can still take control with our industry-leading drag-and-drop editor—perfect for those moments when you want to fine-tune your campaigns and add a personal touch. Try OptiMonk and see the difference for yourself! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 AI wizard: Instantly create stunning, branded popup campaigns with the power of AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time. Start turning traffic into sales now with OptiMonk! ### What Do G2 Reviewers Say About OptiMonk? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly campaign creation** process in OptiMonk, appreciating the templates available for easy setup. - Users love the **ease of creating campaigns** with customizable templates in OptiMonk, enhancing their marketing efforts. - Users find the **convenient setup** of OptiMonk allows for easy campaign management and enhanced user engagement. - Users commend the **excellent customer support** of OptiMonk for being helpful, professional, and proactive. - Users value the **ease of creation** of campaigns with OptiMonk's templates, enhancing their marketing efforts. **Cons:** - Users find the **difficult setup** of OptiMonk challenging, especially when targeting specific pages efficiently. - Users find **editing issues** frustrating, as locating options for colors and fonts can be challenging. - Users find the **integration with Emarsys difficult** , limiting its effectiveness for targeted pageview management. - Users find the **integration issues** with Emarsys frustrating, especially with specific targeting on pages. - Users find the **lack of API integration** with Emarsys disappointing, complicating specific page targeting and usage limitations. #### What Are Recent G2 Reviews of OptiMonk? **"[Empowers Marketing with Ease and Innovation](https://www.g2.com/survey_responses/optimonk-review-12762071)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/optimonk-review-12762071) --- **"[Easy Campaign Creation, But Customization Can Be Tricky](https://www.g2.com/survey_responses/optimonk-review-11847707)"** **Rating:** 4.0/5.0 stars *— Verified User in Arts and Crafts* [Read full review](https://www.g2.com/survey_responses/optimonk-review-11847707) --- #### What Are G2 Users Discussing About OptiMonk? - [Is opt in Monster free?](https://www.g2.com/discussions/is-opt-in-monster-free) - [How do you set up OptiMonk?](https://www.g2.com/discussions/how-do-you-set-up-optimonk) - [What is front OptiMonk com?](https://www.g2.com/discussions/what-is-front-optimonk-com) ### 23. [Eppo](https://www.g2.com/products/eppo/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 41 **Product Description:** We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount. ### What Do G2 Reviewers Say About Eppo? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional customer support** from Eppo, highlighting their readiness to assist and educate teams effectively. - Users find Eppo's **simple analysis** capabilities invaluable, enhancing understanding and elevating organizational performance. - Users find Eppo's **understanding of complex analysis** enhances organization-wide clarity and effectiveness in experimentation. - Users value the **strong stats engine** of Eppo, appreciating the support and resources for effective A/B testing. - Users find that Eppo offers **analysis ease** , simplifying complicated experiments and enhancing organizational understanding. **Cons:** - Users find it challenging to group experiment results effectively, leading to **grouping issues** that hinder analysis. - Users find the **lack of API integration** limiting for organizing experiment results by user properties or product types. #### What Are Recent G2 Reviews of Eppo? **"[The BEST support team for a GREAT testing support product](https://www.g2.com/survey_responses/eppo-review-10420014)"** **Rating:** 5.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/eppo-review-10420014) --- **"[Great ab testing solution to build modern experiment stack and culture from scratch](https://www.g2.com/survey_responses/eppo-review-10275203)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/eppo-review-10275203) --- ### 24. [Nosto](https://www.g2.com/products/nosto/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 226 **Product Description:** Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. ### What Do G2 Reviewers Say About Nosto? *AI-generated summary from verified user reviews* **Pros:** - Users value the **agility and ease of use** of Nosto, enabling personalized experiences and seamless campaign management. - Users praise Nosto's **excellent customer support** , highlighting quick responses and helpful suggestions from their dedicated CSM. - Users appreciate the **personalization features** of Nosto, enhancing user experience with tailored recommendations and automated campaigns. - Users value Nosto for its **effective recommendation systems** , enhancing personalized experiences and site optimization effortlessly. - Users enjoy the **seamless product recommendations** from Nosto, enhancing personalization and simplifying their e-commerce experience. **Cons:** - Users find **difficult learning** curves due to the coding effort needed for brand-specific customization in Nosto. - Users find the **learning curve steep** , needing significant effort for effective customization and template creation in Nosto. - Users report **missing features** like copy functionality for AB tests and limited customization for templates in Nosto. - Users find **feature limitations** in Nosto, such as inadequate customization and lack of essential functionalities, frustrating. - Users find Nosto **not user-friendly** , often facing complications and a steep learning curve in navigating its features. #### What Are Recent G2 Reviews of Nosto? **"[Excellent Customer Service + Results!](https://www.g2.com/survey_responses/nosto-review-7776547)"** **Rating:** 5.0/5.0 stars *— Eryn D.* [Read full review](https://www.g2.com/survey_responses/nosto-review-7776547) --- **"[Utility and flexibility with Nosto](https://www.g2.com/survey_responses/nosto-review-11299199)"** **Rating:** 5.0/5.0 stars *— Jeffrey R.* [Read full review](https://www.g2.com/survey_responses/nosto-review-11299199) --- #### What Are G2 Users Discussing About Nosto? - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment ### 25. [Shogun](https://www.g2.com/products/shogun-shogun/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 86 **Product Description:** Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empowers your team to create, customize, and optimize landing pages effortlessly. With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy. Trusted by over 35,000 ecommerce brands like Beardbrand, Rumpl, and The Ridge, Shogun enables you to differentiate and increase conversions without needing to code. ### What Do G2 Reviewers Say About Shogun? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **excellent customer support** of Shogun, noting their responsiveness and helpfulness in resolving issues. - Users find Shogun **easy to use** , simplifying landing page creation with excellent customer support for guidance. - Users praise Shogun's **intuitive interface** , making website creation seamless and user-friendly for everyone. - Users love the **customization options** in Shogun, enabling easy, high-quality landing page creation with minimal coding. - Users appreciate the **variety of options** in Shogun, providing flexibility and ease in creating landing pages. **Cons:** - Users find the **limited features** of Shogun frustrating, particularly for extensive customizations and promotional scheduling. - Users face **limitations in functionality** that hinder editing ease and require costly upgrades for essential features. - Users experience **software bugs and glitches** that can disrupt their workflow but are often resolved with support assistance. - Users report occasional **bugs and rendering issues** that require support intervention, impacting the editing experience. - Users find **layout issues** frustrating, as edits affect both mobile and desktop views, complicating the customization process. #### What Are Recent G2 Reviews of Shogun? **"[Easy to use and fully customizable elements](https://www.g2.com/survey_responses/shogun-review-10394859)"** **Rating:** 4.0/5.0 stars *— Lance M.* [Read full review](https://www.g2.com/survey_responses/shogun-review-10394859) --- **"[Customer Service Team On point](https://www.g2.com/survey_responses/shogun-review-10958274)"** **Rating:** 4.5/5.0 stars *— Verified User in Furniture* [Read full review](https://www.g2.com/survey_responses/shogun-review-10958274) --- #### What Are G2 Users Discussing About Shogun? - [What does Shogun Page Builder do?](https://www.g2.com/discussions/what-does-shogun-page-builder-do) - [Is Shogun Page Builder free?](https://www.g2.com/discussions/is-shogun-page-builder-free) - [How does Shogun work for BigCommerce?](https://www.g2.com/discussions/how-does-shogun-work-for-bigcommerce) ## What Is A/B Testing Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to A/B Testing Tools? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.