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Best Personalization Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Provide a machine learning product that takes user recommendations and applies it to website analytics
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Featured Personalization Software At A Glance

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Saleswings
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Easiest to Use:
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Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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262 Listings in Personalization Available
(1,227)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Personalization software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    288
    Ease of Use
    270
    Engagement
    235
    Personalization
    231
    Automation
    203
    Cons
    Learning Curve
    107
    Time-Consuming
    47
    Poor Customer Support
    45
    Difficult Learning
    44
    Integration Issues
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Ease of Admin
    Average: 8.8
    9.4
    Ease of Use
    Average: 8.8
    9.6
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    44,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,549 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
288
Ease of Use
270
Engagement
235
Personalization
231
Automation
203
Cons
Learning Curve
107
Time-Consuming
47
Poor Customer Support
45
Difficult Learning
44
Integration Issues
41
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.1
Ease of Admin
Average: 8.8
9.4
Ease of Use
Average: 8.8
9.6
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
44,752 Twitter followers
LinkedIn® Page
www.linkedin.com
1,549 employees on LinkedIn®
(1,420)4.5 out of 5
Optimized for quick response
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 56% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    363
    Intuitive
    181
    Customer Support
    159
    Helpful
    143
    Features
    142
    Cons
    Missing Features
    146
    Learning Curve
    130
    Limitations
    102
    Limited Features
    80
    Steep Learning Curve
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Ease of Admin
    Average: 8.8
    8.3
    Ease of Use
    Average: 8.8
    8.5
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,376 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,188 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 56% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
363
Intuitive
181
Customer Support
159
Helpful
143
Features
142
Cons
Missing Features
146
Learning Curve
130
Limitations
102
Limited Features
80
Steep Learning Curve
70
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Ease of Admin
Average: 8.8
8.3
Ease of Use
Average: 8.8
8.5
Quality of Support
Average: 9.2
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,376 Twitter followers
LinkedIn® Page
www.linkedin.com
2,188 employees on LinkedIn®

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(1,112)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Personalization software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 41% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    287
    Customer Support
    255
    Helpful
    213
    Email Marketing
    154
    Features
    151
    Cons
    Missing Features
    88
    Learning Curve
    65
    Limited Features
    61
    Limitations
    51
    Limited Customization
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dotdigital features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Ease of Admin
    Average: 8.8
    8.7
    Ease of Use
    Average: 8.8
    8.9
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,029 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    484 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 41% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
287
Customer Support
255
Helpful
213
Email Marketing
154
Features
151
Cons
Missing Features
88
Learning Curve
65
Limited Features
61
Limitations
51
Limited Customization
35
Dotdigital features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.4
Ease of Admin
Average: 8.8
8.7
Ease of Use
Average: 8.8
8.9
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,029 Twitter followers
LinkedIn® Page
www.linkedin.com
484 employees on LinkedIn®
(654)4.4 out of 5
Optimized for quick response
View top Consulting Services for Customer.io
Save to My Lists
Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    206
    Automation
    128
    Customer Support
    125
    Helpful
    121
    Features
    109
    Cons
    Learning Curve
    79
    Missing Features
    73
    Limited Features
    49
    Campaign Issues
    43
    Not Intuitive
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Customer.io features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Ease of Admin
    Average: 8.8
    8.3
    Ease of Use
    Average: 8.8
    8.7
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,897 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    475 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
206
Automation
128
Customer Support
125
Helpful
121
Features
109
Cons
Learning Curve
79
Missing Features
73
Limited Features
49
Campaign Issues
43
Not Intuitive
37
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.6
Ease of Admin
Average: 8.8
8.3
Ease of Use
Average: 8.8
8.7
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,897 Twitter followers
LinkedIn® Page
www.linkedin.com
475 employees on LinkedIn®
(750)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Personalization software
View top Consulting Services for Iterable
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 54% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    128
    Customer Support
    92
    Helpful
    75
    Intuitive
    74
    Features
    56
    Cons
    Missing Features
    67
    Learning Curve
    61
    Inadequate Reporting
    32
    Not Intuitive
    30
    Difficult Learning
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Ease of Admin
    Average: 8.8
    8.4
    Ease of Use
    Average: 8.8
    8.8
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,603 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    851 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 54% Mid-Market
  • 27% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
128
Customer Support
92
Helpful
75
Intuitive
74
Features
56
Cons
Missing Features
67
Learning Curve
61
Inadequate Reporting
32
Not Intuitive
30
Difficult Learning
29
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.5
Ease of Admin
Average: 8.8
8.4
Ease of Use
Average: 8.8
8.8
Quality of Support
Average: 9.2
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,603 Twitter followers
LinkedIn® Page
www.linkedin.com
851 employees on LinkedIn®
(708)4.6 out of 5
Optimized for quick response
View top Consulting Services for Bloomreach
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
    • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
    • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    94
    Customer Support
    84
    Features
    83
    Helpful
    83
    Customer Engagement
    64
    Cons
    Learning Curve
    76
    Limited Features
    54
    Learning Difficulty
    51
    Missing Features
    49
    Difficult Learning
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Ease of Admin
    Average: 8.8
    8.3
    Ease of Use
    Average: 8.8
    9.2
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,478 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
  • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
  • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
94
Customer Support
84
Features
83
Helpful
83
Customer Engagement
64
Cons
Learning Curve
76
Limited Features
54
Learning Difficulty
51
Missing Features
49
Difficult Learning
38
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.4
Ease of Admin
Average: 8.8
8.3
Ease of Use
Average: 8.8
9.2
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,478 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®
(1,130)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Personalization software
View top Consulting Services for Omnisend
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 89% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Customer Support
    81
    Helpful
    79
    Automation
    68
    Email Marketing
    65
    Cons
    Missing Features
    41
    Limited Features
    33
    Limited Customization
    24
    Expensive
    22
    Learning Curve
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Ease of Admin
    Average: 8.8
    9.1
    Ease of Use
    Average: 8.8
    9.1
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,852 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    230 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 89% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Customer Support
81
Helpful
79
Automation
68
Email Marketing
65
Cons
Missing Features
41
Limited Features
33
Limited Customization
24
Expensive
22
Learning Curve
21
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.2
Ease of Admin
Average: 8.8
9.1
Ease of Use
Average: 8.8
9.1
Quality of Support
Average: 9.2
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,852 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
(551)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    182
    Customer Support
    137
    Helpful
    132
    Customer Engagement
    126
    Features
    121
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    39
    Slow Loading
    38
    Limited Features
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ease of Admin
    Average: 8.8
    8.9
    Ease of Use
    Average: 8.8
    9.0
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
182
Customer Support
137
Helpful
132
Customer Engagement
126
Features
121
Cons
Missing Features
50
Slow Performance
41
Learning Curve
39
Slow Loading
38
Limited Features
33
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ease of Admin
Average: 8.8
8.9
Ease of Use
Average: 8.8
9.0
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,843 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
(1,129)4.6 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    115
    Email Marketing
    97
    Integrations
    64
    Easy Integration
    59
    Easy Creation
    58
    Cons
    Expensive
    53
    Missing Features
    40
    Learning Curve
    39
    Poor Customer Support
    33
    Limited Features
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ease of Admin
    Average: 8.8
    8.7
    Ease of Use
    Average: 8.8
    8.4
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,718 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
115
Email Marketing
97
Integrations
64
Easy Integration
59
Easy Creation
58
Cons
Expensive
53
Missing Features
40
Learning Curve
39
Poor Customer Support
33
Limited Features
28
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ease of Admin
Average: 8.8
8.7
Ease of Use
Average: 8.8
8.4
Quality of Support
Average: 9.2
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,718 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
(716)4.5 out of 5
12th Easiest To Use in Personalization software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    161
    Journey Creation
    99
    Helpful
    97
    Customer Support
    96
    Features
    87
    Cons
    Missing Features
    59
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    38
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Ease of Admin
    Average: 8.8
    8.8
    Ease of Use
    Average: 8.8
    8.6
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
161
Journey Creation
99
Helpful
97
Customer Support
96
Features
87
Cons
Missing Features
59
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
38
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
Ease of Admin
Average: 8.8
8.8
Ease of Use
Average: 8.8
8.6
Quality of Support
Average: 9.2
Seller Details
Seller
WebEngage
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,108 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
0 ratings
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Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Personalization
    15
    Ease of Use
    10
    Analytics
    7
    Campaign Management
    7
    Automation
    5
    Cons
    Required Expertise
    6
    Difficult Setup
    5
    Complexity
    4
    Developer Dependency
    4
    Difficult Learning
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ease of Admin
    Average: 8.8
    7.6
    Ease of Use
    Average: 8.8
    8.9
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    578,204 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
Market Segment
  • 40% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Personalization
15
Ease of Use
10
Analytics
7
Campaign Management
7
Automation
5
Cons
Required Expertise
6
Difficult Setup
5
Complexity
4
Developer Dependency
4
Difficult Learning
4
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ease of Admin
Average: 8.8
7.6
Ease of Use
Average: 8.8
8.9
Quality of Support
Average: 9.2
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
578,204 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(399)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Personalization software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    • Chef de projet digital
    • Product Manager
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    103
    Customer Support
    82
    Helpful
    61
    A/B Testing
    57
    Testing Efficiency
    52
    Cons
    Limitations
    26
    Testing Difficulties
    26
    Difficult Learning
    22
    Learning Curve
    20
    Editor Issues
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AB Tasty features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ease of Admin
    Average: 8.8
    8.4
    Ease of Use
    Average: 8.8
    9.3
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,913 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    340 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
  • Chef de projet digital
  • Product Manager
Industries
  • Retail
  • Cosmetics
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
103
Customer Support
82
Helpful
61
A/B Testing
57
Testing Efficiency
52
Cons
Limitations
26
Testing Difficulties
26
Difficult Learning
22
Learning Curve
20
Editor Issues
17
AB Tasty features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ease of Admin
Average: 8.8
8.4
Ease of Use
Average: 8.8
9.3
Quality of Support
Average: 9.2
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,913 Twitter followers
LinkedIn® Page
www.linkedin.com
340 employees on LinkedIn®
(2,462)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Personalization software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo is a marketing pack that includes email support, CRM, and automation tools, designed to streamline marketing processes and boost sales.
    • Reviewers frequently mention the user-friendly nature of Brevo, its affordability, high email delivery rate, and the ease of creating and managing email templates.
    • Users reported issues with Brevo's less flexible template designs, complex workflow lacking sophisticated automation capabilities, and concerns about deliverability where messages sometimes land in spam.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    444
    Features
    265
    Email Marketing
    250
    Customer Support
    203
    Email Management
    200
    Cons
    Missing Features
    129
    Limited Features
    109
    Limited Customization
    79
    Expensive
    76
    Learning Curve
    75
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    Ease of Admin
    Average: 8.8
    9.0
    Ease of Use
    Average: 8.8
    8.8
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    16,064 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    788 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo is a marketing pack that includes email support, CRM, and automation tools, designed to streamline marketing processes and boost sales.
  • Reviewers frequently mention the user-friendly nature of Brevo, its affordability, high email delivery rate, and the ease of creating and managing email templates.
  • Users reported issues with Brevo's less flexible template designs, complex workflow lacking sophisticated automation capabilities, and concerns about deliverability where messages sometimes land in spam.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
444
Features
265
Email Marketing
250
Customer Support
203
Email Management
200
Cons
Missing Features
129
Limited Features
109
Limited Customization
79
Expensive
76
Learning Curve
75
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
9.0
Ease of Admin
Average: 8.8
9.0
Ease of Use
Average: 8.8
8.8
Quality of Support
Average: 9.2
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,064 Twitter followers
LinkedIn® Page
www.linkedin.com
788 employees on LinkedIn®
(779)4.6 out of 5
Optimized for quick response
8th Easiest To Use in Personalization software
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Entry Level Price:$19.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code p

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Design
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Duda is a no-code platform designed for building and managing websites, with features such as AI technology, automation, API access, and a user-friendly interface.
    • Users like Duda's ease of use, its robust automation and API features that allow scalability, the user-friendly interface, and the responsive support team that often resolves issues within a day.
    • Users mentioned some limitations to the platform, such as the lack of a CRM system, the need for more third-party plugin options, and occasional glitches in elements.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Duda Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    161
    Customer Support
    113
    Easy Creation
    87
    Features
    62
    Intuitive
    55
    Cons
    Limited Customization
    47
    Limited Features
    46
    Missing Features
    36
    Lack of Customization
    28
    Learning Curve
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Duda features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Ease of Admin
    Average: 8.8
    9.2
    Ease of Use
    Average: 8.8
    9.3
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Duda
    Company Website
    Year Founded
    2009
    HQ Location
    Palo Alto, CA
    Twitter
    @DudaPlatform
    14,089 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    415 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code p

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Design
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Duda is a no-code platform designed for building and managing websites, with features such as AI technology, automation, API access, and a user-friendly interface.
  • Users like Duda's ease of use, its robust automation and API features that allow scalability, the user-friendly interface, and the responsive support team that often resolves issues within a day.
  • Users mentioned some limitations to the platform, such as the lack of a CRM system, the need for more third-party plugin options, and occasional glitches in elements.
Duda Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
161
Customer Support
113
Easy Creation
87
Features
62
Intuitive
55
Cons
Limited Customization
47
Limited Features
46
Missing Features
36
Lack of Customization
28
Learning Curve
27
Duda features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.3
Ease of Admin
Average: 8.8
9.2
Ease of Use
Average: 8.8
9.3
Quality of Support
Average: 9.2
Seller Details
Seller
Duda
Company Website
Year Founded
2009
HQ Location
Palo Alto, CA
Twitter
@DudaPlatform
14,089 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®
(517)4.5 out of 5
Optimized for quick response
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Features
    40
    Helpful
    35
    Customer Support
    33
    Analytics
    31
    Cons
    Missing Features
    22
    Learning Curve
    16
    Expensive
    13
    Limitations
    11
    Difficult Learning
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Ease of Admin
    Average: 8.8
    9.0
    Ease of Use
    Average: 8.8
    9.0
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,540 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    873 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Features
40
Helpful
35
Customer Support
33
Analytics
31
Cons
Missing Features
22
Learning Curve
16
Expensive
13
Limitations
11
Difficult Learning
10
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.8
Ease of Admin
Average: 8.8
9.0
Ease of Use
Average: 8.8
9.0
Quality of Support
Average: 9.2
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,540 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®