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Personalization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Personalization Software

    Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

    Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

    To qualify for inclusion in the Personalization category, a product must:

    Monitor user behavior on channels such as mobile, web, or email
    Provide features to create personalized messaging and product recommendations
    Target visitors with custom messaging based on behavior and history
    Provide a machine learning product that takes user recommendations and applies it to website analytics

    Top 10 Personalization Software

    • Insider
    • Omnisend
    • dotdigital Engagement Cloud
    • Duda
    • MoEngage
    • Act-On
    • WebEngage
    • Moosend
    • Sailthru
    • Appcues

    Compare Personalization Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (153)4.7 out of 5

    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations

    (537)4.6 out of 5
    Optimized for quick response
    Entry Level Price:0 USD/ Mo

    Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

    (398)4.3 out of 5
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    dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, d

    (242)4.6 out of 5

    Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed.

    (108)4.4 out of 5
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    MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

    (874)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$900 /month

    Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. Take our interactive product

    (118)4.6 out of 5
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    WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

    (244)4.7 out of 5
    Entry Level Price:$0 for life

    With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, and subscription forms. Get meaningful campaign reports and watch your statistics feed in real-time. You can test Moosend for as long as you like with our free forever plan as long as you have less than 1,000 s

    (132)4.2 out of 5
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    Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities. Sailthru’s high-performance email, website personalization, mobile marketing automation, and unique integrations power new customer acquisition by leveraging machine learning and first-party data to easily deliver relevant, personalized engagement across all channels. The world’s most innovative publishers, including Morn

    (136)4.7 out of 5
    Optimized for quick response
    Entry Level Price:Free

    Appcues makes it easy to deliver exceptional user experiences at scale, leading to happier customers and accelerated business growth. Using our Product-Led Growth Platform, anybody can publish beautiful and personalized in-product experiences in minutes, measure the impact on key business results, and know when and how to intervene with a human touchpoint. From IBM to OpenTable, thousands of businesses trust Appcues to onboard and engage users, provide scalable self-service support, announce ne

    (222)4.8 out of 5
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    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 300 pre-made content pieces and funnels tha

    (73)4.4 out of 5
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    AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding custom

    (160)4.4 out of 5

    SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperperson

    (256)4.3 out of 5
    Optimized for quick response
    Entry Level Price:$199 per month

    Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages. With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands acro

    (154)4.4 out of 5
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    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture,

    Salesforce Interaction Studio is the leading real-time personalization and interaction management solution, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Interaction Studio empowers businesses to gain a comprehensive view of each one of their customers and prospects, and use that data to deliver maximally relevant, individualized experiences dur

    (376)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$49 Per Month

    Autopilot is marketing automation software made visual. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTE

    (99)4.9 out of 5
    Entry Level Price:Starting at £179 per month

    We help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website and other digital assets with informed, data-driven decisions. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of others tools. Client or Server-side testing is available and a selection of SDKs for Mo

    (242)3.9 out of 5
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    The Oracle NetSuite Bronto Marketing Platform helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing and SMS solutions that work seamlessly with numerous ecommerce platforms, the Bronto Marketing Platform allows brands to maximize the value of customer data so they can deliver relevant customer engagements.

    (28)4.4 out of 5

    Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers and is ensuring retailers dominate the permanent shift to digital through multi-channel personalization. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping exper

    (23)4.7 out of 5

    Smartech is an AI-powered omnichannel personalization and marketing automation platform that serves as a strategic growth tool for data-driven marketers and product managers. Smartech enables website and mobile app brands to deliver hyper-personalized and differentiated customer experiences at scale. Fuelled by a KPI-focused approach, Smartech bridges the gap between behavioral analytics and customer engagement. Powered by our AI Engine, Raman, Smartech helps brands to send the right message to

    (21)4.7 out of 5

    Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon helps businesses to increase online conversions and maximize revenue. Kameleoon allows businesses to personalize their user experience and monitor the results through A/B testing. Users can create personalized experiences based on real time visitor probability to convert, calcul

    (21)4.5 out of 5

    Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a t

    (42)4.2 out of 5

    OptinMonster is the most powerful lead generation and conversion optimization tool for bloggers, eCommerce websites, marketing agencies, and all small businesses. Use OptinMonster to... - Rapidly grow your email list by converting abandoning visitors into subscribers using popups, scroll boxes, welcome mats, and more. - Reduce cart abandonment and boost sales conversions with intelligent targeting such as Exit-Intent, OnSite Retargeting, Geo-location, and more. Easily A/B test to make data-dri

    (14)4.9 out of 5
    Optimized for quick response

    Intellimize intelligently optimizes each buyer's path to drive more revenue, more customers, or more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale. On average, our customers achieve 46% lift. We work with great companies like Drift, Looker, Unilever, Sumo Logic, Tableau, Emburse, and many more. We're headquartered in San Mateo, CA, and these days in Zoom meetings. We're backed by leading early-stage investors including Am

    (29)3.8 out of 5

    Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

    (111)4.4 out of 5

    Maropost simplifies customer engagement with a unified email marketing platform that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates personalized experiences across any channel for better engagement and higher conversion. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy.

    Experience Marketing Automation Powered With Actionable Artificial Intelligence - Get AiTrillion! AiTrillion is the first ever SaaS-based Artificial Intelligence enabled – all-in-one marketing platform for eCommerce sellers. It’s 8+ customer engagement channels integrated with analytics built for the eCommerce industry, we at AiTrillion specialize at connecting the dots between millions of customers across 175+ countries. Everything you are looking for is packed under one roof with its Integr

    (42)4.4 out of 5
    Optimized for quick response

    SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professio

    (34)4.3 out of 5
    Entry Level Price:$29/mo 1,000 visitors

    Proof's first product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales.

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    Check out the G2 Grid® for the top Personalization Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Act-On
    dotdigital Engagement Cloud
    Bronto Marketing Platform
    Sailthru
    Monetate
    Maropost
    Autopilot
    Omnisend
    Salesforce Interaction Studio (Formerly Evergage)
    Iterable
    AB Tasty
    SiteSpect
    Instapage
    Duda
    Adobe Target
    SALESmanago
    WebEngage
    AddShoppers
    Bluecore
    KickFire
    Moosend
    Appcues
    BrightInfo
    OptinMonster
    Outgrow
    Netcore Smartech
    BounceX
    LeadWorx
    Kameleoon
    Insider
    Proof Pulse
    MoEngage
    Intellimize
    AiTrillion
    Webtrends Optimize
    Market Presence
    Satisfaction