Best Personalization Software

How Many Personalization Software Products Does G2 Track?

Total Products under this Category: 255

Category Stats (Sep 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: All In One Email (+5.56%) - Among all products in this category, All In One Email recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,800+ Authentic Reviews
  • 255+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Personalization Software

G2 Grid® for Personalization Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Klaviyo, Customer.io, Dotdigital, Bloomreach, Iterable, and Agentforce Marketing (formerly Salesforce Marketing Cloud).

Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=dotdigital&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=iterable&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud)

Insider One

Insider One is a software designed to unify marketing and customer engagement capabilities into a single platform powered by AI and an integrated Customer Data Platform (CDP). The software provides data unification, personalization, and cross-channel journey orchestration by leveraging AI alongside natively supported channels including WhatsApp, SMS, Email, Web, App, and Site Search. It automates multi-channel customer journeys and reduces the complexity of managing disparate marketing tools. Insider One addresses the challenge of fragmented customer engagement by consolidating AI-driven decisioning, customer data management, and personalization into one platform trusted by 2,000+ brands including Samsung, L'Oréal, and Toyota. The software supports use cases across fifteen industries and more than 30 countries, with recognition as a leader in CDP, Personalization Engines, Mobile Marketing, and Customer Journey Analytics.

Average Rating: 4.7/5.0

Total Reviews: 1,402

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 9.4/10 (Category avg: 8.8/10)
  • Quality of Support: 9.6/10 (Category avg: 9.3/10)

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,881 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
  • Users value the customer engagement features of Insider One, enabling personalized communications that boost interaction and conversion.
  • Users value the personalized experience offered by Insider One, enhancing customer engagement across various channels.
  • Users value the high engagement capabilities of Insider One, enhancing communication through personalized and timely interactions.
  • Users are highly satisfied with the proactive support from the Customer Success team, enhancing their overall experience.
Cons
  • Users find the learning curve steep due to numerous features, but support helps manage the complexities.
  • Users find the difficult learning process challenging due to the platform's complexity and steep learning curve.
  • Users find the time-consuming setup process for campaigns and surveys frustrating and often delays execution.
  • Users find a high learning curve with Insider One, making initial use challenging despite eventual appreciation of its tools.
  • Users face integration issues with Insider One, finding the process time-consuming and overly complex due to technical requirements.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Braze

Braze is a software designed to power customer engagement through composable intelligence and AI-driven personalization at every touchpoint. The software provides cross-channel messaging, journey orchestration, and AI-powered decisioning by leveraging BrazeAI, which activates agents, models, and features across the entire platform. It automates 1:1 personalized customer interactions and reduces the manual effort required to deliver timely, relevant experiences at scale. Braze addresses the challenge of disconnected customer communications by enabling brands to turn customer actions into autonomous, personalized interactions across every channel. The software supports use cases ranging from lifecycle marketing to conversion optimization, and is recognized as a Leader in marketing technology by industry analysts.

Average Rating: 4.5/5.0

Total Reviews: 1,693

How Do G2 Users Rate Braze?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.3/10)

Who Is the Company Behind Braze?

  • Seller: Braze
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @Braze
    16,323 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,363 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 54% Medium, 27% Large

What Do G2 Reviewers Say About Braze?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Braze, highlighting its intuitive interface and clear documentation for effortless learning.
  • Users find Braze to be exceptionally intuitive and user-friendly, facilitating easy learning and campaign creation.
  • Users praise Braze's responsive customer support, highlighting the ease of collaboration and implementation throughout their experience.
  • Users value Braze's flexibility and ease of learning, enhancing personalization and scalability to meet varied needs.
  • Users appreciate the multi-channel management of Braze, enjoying its stability and intuitive features across different markets.
Cons
  • Users face a challenging learning curve with Braze, especially with advanced features and technical coding skills required.
  • Users regret the lack of a mobile app wallet solution, which limits user engagement and complicates reporting processes.
  • Users find Braze's complexity and pricing transparency limiting, especially for simple survey applications and segment management.
  • Users find Braze's limited features hinder effective analytics and feedback gathering, making it complex for basic use.
  • Users experience a steep learning curve with Braze, finding the onboarding and advanced features overwhelming at times.

What Are Recent G2 Reviews of Braze?

Klaviyo

Klaviyo is a software designed to help B2C businesses grow by integrating marketing, analytics, and customer service into one unified solution. The software provides email marketing, SMS, RCS, push, WhatsApp, reviews, forms, and ad orchestration by leveraging unified customer data and built-in AI to optimize messages, segments, timing, and creative. It automates personalized, trigger-based customer journeys and reduces the need for extra tools or complex setup. Klaviyo addresses the challenge of fragmented marketing data by capturing every click, purchase, and conversation into a unified customer profile that powers smarter campaign decisions. The software supports omnichannel experiences for more than 170,000 businesses, with integrations across 400+ tools and analytics capabilities including RFM analysis, funnel reporting, and catalog insights.

Average Rating: 4.6/5.0

Total Reviews: 1,315

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.8/10)
  • Quality of Support: 8.4/10 (Category avg: 9.3/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,983 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 81% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

Customer.io

Customer.io is a software designed to help tech-savvy organizations create personalized customer journeys that engage, convert, and scale. The software provides multi-channel messaging across email, in-app, push, SMS, and webhooks by leveraging first-party data and a suite of integrated products including Journeys, Data Pipelines, and Parcel. It automates trigger-based messaging workflows and reduces the complexity of coordinating communication across multiple channels from separate tools. Customer.io addresses the challenge of disconnected customer data and messaging by unifying automation, a customer data platform, and an email code editor into one cohesive platform. The software supports more than 7,500 brands with scalable messaging automation and has been recognized as a G2 Best Software award winner in the Marketing and Digital Advertising Products category.

Average Rating: 4.4/5.0

Total Reviews: 886

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.3/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @CustomerIO
    4,948 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 54% Small, 36% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Customer.io, highlighting its familiar UX/UI and seamless functionality.
  • Users appreciate the automation capabilities of Customer.io, simplifying personalized marketing campaigns based on customer behavior.
  • Users appreciate the versatile and powerful features of Customer.io, enhancing their email campaigns and marketing effectiveness.
  • Users value the helpful support provided by Customer.io, enhancing their overall experience with the platform.
  • Users highlight the helpful customer support of Customer.io, enhancing their ease of use and overall experience.
Cons
  • Users find the learning curve steep, with challenges in reporting and product integration affecting usability.
  • Users find the limited reporting capabilities of Customer.io frustrating, necessitating workarounds for deeper insights.
  • Users find limited features in Customer.io, particularly lacking advanced analytics and specific performance insights for emails.
  • Users find Customer.io to be not intuitive, struggling with its complex navigation and confusing segmentation features.
  • Users desire more flexibility in organizing campaigns and face limitations that complicate workflow and usability.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Dotdigital

Dotdigital is a software designed to help marketing teams create connected, personalized customer experiences across every channel through marketing automation and data management. The software provides campaign building, audience segmentation, and journey automation across email, SMS, web, WhatsApp, and social by leveraging AI to predict intent, personalize messages, and improve performance. It automates multi-channel customer journeys and reduces reliance on disconnected tools by creating a single customer view through integrations with Shopify, Magento, and CRM platforms. Dotdigital addresses the challenge of fragmented marketing data and siloed channels by unifying customer data and enabling adaptive journeys for B2B, B2C, and non-profit audiences. The software supports more than 4,000 brands worldwide and holds ISO14001, ISO 27701, and ISO 27001 certifications, making it a reliable choice for teams prioritizing data privacy and sustainability.

Average Rating: 4.4/5.0

Total Reviews: 1,209

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.7/10 (Category avg: 8.8/10)
  • Quality of Support: 8.9/10 (Category avg: 9.3/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users praise Dotdigital for its ease of use, making campaign management and audience segmentation straightforward and efficient.
  • Users praise Dotdigital for its outstanding customer support, consistently providing quick and helpful assistance when needed.
  • Users appreciate the outstanding support from Dotdigital, making setup easy and ensuring a smooth experience.
  • Users value Dotdigital for its user-friendly interface, helpful support, and effective email marketing features.
  • Users value the extensive customization options and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.
Cons
  • Users note a lack of missing features like advanced segmentation and easier editing options in Dotdigital.
  • Users face a steep learning curve with Dotdigital's setup, making onboarding intensive and time-consuming.
  • Users find Dotdigital's limited features restrictive, impacting email journey versions and reporting adaptability.
  • Users find the image library cumbersome and have issues integrating Dotdigital with Adobe Commerce effectively.
  • Users experience email issues with Dotdigital, including reporting challenges and limitations in segmentation and template options.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Bloomreach

Bloomreach is a software designed to personalize the entire customer experience through autonomous search, conversational shopping, and agentic marketing automation. The software provides personalized marketing campaigns, enhanced product discovery, headless content management, and AI-driven customer service by leveraging Loomi, its proprietary AI for ecommerce, to enable rapid data processing and analysis. It automates cross-channel customer journeys and reduces reliance on third-party solutions by consolidating engagement, discovery, and content capabilities into one platform. Bloomreach addresses the challenge of disconnected commerce experiences by delivering a cohesive, omnichannel personalization strategy for businesses across retail, financial services, hospitality, and gaming. The software supports 1,400+ brands including American Eagle, Sonepar, and Pandora, with capabilities spanning social ad retargeting, omnichannel support, and AI-powered optimization.

Average Rating: 4.6/5.0

Total Reviews: 783

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Quality of Support: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 50% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomreach's ease of use exceptional, facilitating quick implementation and smooth day-to-day operations.
  • Users greatly value the extensive reporting dashboards, intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
  • Users greatly appreciate the outstanding support from Bloomreach, ensuring quick resolution and a seamless experience.
  • Users commend the outstanding customer support from Bloomreach, highlighting exceptional responsiveness and professionalism from the team.
  • Users find Bloomreach to have a highly intuitive interface, making it easy for teams to utilize effectively.
Cons
  • Users find the learning curve steep, as the interface isn't intuitive initially, but documentation aids in mastery.
  • Users find the limited features of Bloomreach challenging, especially regarding the learning curve and customization complexities.
  • Users are disappointed with missing features like email preview and poor communication from account reps.
  • Users find the learning difficulty with Bloomreach's advanced features and initial setup to be quite frustrating.
  • Users find the difficult learning curve for advanced features in Bloomreach to be a significant hurdle initially.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Iterable

Iterable is a software designed to power AI-driven customer engagement at enterprise scale across every channel. The software provides intelligent personalization, cross-channel journey orchestration, and campaign governance by leveraging AI to transform customer data into actionable, measurable experiences. It automates multi-channel engagement workflows and reduces the operational friction that slows enterprise marketing teams. Iterable addresses the challenge of balancing speed and control at scale by giving teams the flexibility to optimize performance while maintaining governance guardrails. The software supports global brands including Priceline, Fabletics, Blockchain, and Box, driving measurable growth through continuous performance optimization.

Average Rating: 4.4/5.0

Total Reviews: 813

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 8.8/10)
  • Ease of Use: 8.4/10 (Category avg: 8.8/10)
  • Quality of Support: 8.8/10 (Category avg: 9.3/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
  • Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
  • Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
  • Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
  • Users value the powerful personalization features of Iterable, allowing impactful and tailored messaging for each subscriber.
Cons
  • Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
  • Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
  • Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
  • Users experience reporting issues with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns.
  • Users experience inadequate reporting in Iterable, facing unreliable conversion tracking and basic analytics features that hinder insights.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

Agentforce Marketing (formerly Salesforce Marketing Cloud)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Average Rating: 4.0/5.0

Total Reviews: 4,383

How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.8/10 (Category avg: 8.8/10)
  • Ease of Use: 7.6/10 (Category avg: 8.8/10)
  • Quality of Support: 7.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users find the user-friendly UI of Agentforce Marketing enhances their experience and boosts engagement effectively.
  • Users value the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
  • Users value the seamless integrations of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
  • Users appreciate the automation capabilities of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
  • Users highly value the automation capabilities of Agentforce Marketing, enhancing efficiency and personalization in campaigns.
Cons
  • Users find the learning curve steep for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
  • Users face a steep learning curve with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
  • Users find the complexity of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
  • Users find the product expensive, making it less accessible despite its capabilities and features.
  • Users find the complex usage of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.

What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

WebEngage

WebEngage is a software designed to simplify customer engagement and retention for businesses across digital channels through a full-stack Retention OS. The software provides real-time customer data unification, multi-channel journey automation, targeted campaign execution, and 1:1 personalization by leveraging AI-driven predictive models, dynamic micro-segmentation, and an intuitive drag-and-drop workflow builder. It automates personalized campaigns triggered by customer actions and predefined business events, and reduces the effort required to coordinate engagement across email, SMS, push notifications, and more. WebEngage addresses the challenge of customer churn and disjointed engagement by giving businesses a unified view of customer behavior and tools to intervene at the right moment with the right message. The software supports 800+ brands globally and is compatible with a wide range of ESP and MSP integrations, with offices spanning India, the Middle East and Africa, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 757

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.8/10 (Category avg: 8.8/10)
  • Quality of Support: 8.6/10 (Category avg: 9.3/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

Brevo Marketing Platform

Brevo Marketing Platform (formerly Sendinblue) is a software designed to help growing businesses scale faster through an affordable, all-in-one marketing and CRM stack. The software provides multi-channel campaign management across email, WhatsApp, SMS, web push, and Facebook ads, as well as transactional messaging, marketing automation, live chat, and a sales CRM by leveraging a unified platform that connects all customer interaction tools. It automates marketing activities to deliver the right message at the right time and reduces the need for multiple disconnected marketing and sales applications. Brevo Marketing Platform addresses the challenge of costly, fragmented martech stacks by enabling businesses to select only the products they need and pay for what they use. The software supports over 500,000 businesses worldwide with capabilities spanning lead tracking, meeting scheduling, e-commerce retention analysis, and a cloud-based phone system.

Average Rating: 4.5/5.0

Total Reviews: 2,492

How Do G2 Users Rate Brevo Marketing Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 8.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Brevo Marketing Platform?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @brevo_official
    16,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts.
  • Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective.
  • Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience.
  • Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze.
  • Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity.
Cons
  • Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks.
  • Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality.
  • Users find the limited customization options restrict their ability to create unique and visually appealing designs.
  • Users find the learning curve steep initially, with some features feeling unintuitive for beginners.
  • Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers.

What Are Recent G2 Reviews of Brevo Marketing Platform?

What Are G2 Users Discussing About Brevo Marketing Platform?

MoEngage

MoEngage is a software designed to help enterprise consumer brands engage customers through an insights-led platform that drives agility, efficiency, and independence across marketing operations. The software provides data ingestion and management, customer journey analytics, real-time segmentation, personalization, transactional messaging infrastructure, and AI-powered campaign optimization by leveraging proprietary AI agents and machine learning to build winning creatives, segments, and journeys. It automates cross-channel marketing campaigns and reduces campaign go-live times by enabling marketers to act on real-time behavioral insights without heavy reliance on technical teams. MoEngage addresses the challenge of fragmented customer data and slow campaign execution by unifying promotional and transactional communication on a single platform that meets GDPR, CCPA, SOC2 Type 2, and ISO 27001 requirements. The software supports 1,350+ global consumer brands including Samsung, Flipkart, and Nestle across 60+ countries, backed by a partner ecosystem and offices in 13 countries.

Average Rating: 4.5/5.0

Total Reviews: 508

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.8/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Quality of Support: 9.0/10 (Category avg: 9.3/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users value the efficient campaign management of MoEngage, enhancing lead generation and overall marketing effectiveness.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find the difficult learning curve of MoEngage challenging, particularly for new users exploring its features.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

Evam

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.

Average Rating: 4.8/5.0

Total Reviews: 225

How Do G2 Users Rate Evam?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.6/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Evam?

  • Seller: EVAM
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    127 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Business Analyst
  • Top Industries: Banking, Telecommunications
  • Company Size: 36% Large, 34% Medium

What Do G2 Reviewers Say About Evam?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Evam, finding it intuitive and requiring minimal training for effective campaign design.
  • Users appreciate Evam for its effective decisioning logic and real-time personalization, enhancing their campaign management strategies.
  • Users appreciate the intuitive design of Evam, making campaign creation and execution a seamless experience.
  • Users appreciate the flexibility and efficiency of Evam, optimizing real-time data handling and campaign automation.
  • Users value the flexibility of Evam, enabling easy management of real-time workflows and adaptable to diverse business needs.
Cons
  • Users find the learning curve steep, with many features being complex and requiring significant effort to master.
  • Users face difficult learning curves with EVAM, particularly if they lack technical skills or coding experience.
  • Users face a steep learning curve with Evam, particularly those lacking technical knowledge for setup and usage.
  • Users find complex features challenging to set up, particularly those lacking a technical background.
  • Users find the interface not intuitive, leading to confusion and errors during campaign setup and management.

What Are Recent G2 Reviews of Evam?

What Are G2 Users Discussing About Evam?

Duda

Duda is a software designed to empower digital marketing agencies and SaaS companies to build and manage their customers' digital presence at scale. The software provides website development, ecommerce, client management, SEO, automation, and white labeling capabilities by leveraging an award-winning low-code, no-code platform built for agency productivity. It automates repetitive site-building and client management workflows and reduces the time required to launch and maintain client websites. Duda addresses the challenge of scaling web development operations by giving agencies and SaaS companies a single platform to manage multiple client sites with consistent quality. The software supports unprecedented growth for agencies through flexible customization options, white labeling, and an extensive range of built-in capabilities.

Average Rating: 4.6/5.0

Total Reviews: 748

How Do G2 Users Rate Duda?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.3/10 (Category avg: 9.3/10)

Who Is the Company Behind Duda?

  • Seller: Duda
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Palo Alto, CA
  • Twitter: @DudaPlatform
    13,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    464 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Design
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Duda?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Duda, highlighting its intuitive design and excellent customer support.
  • Users commend Duda for its outstanding customer support, which enhances their agency experience and streamlines service delivery.
  • Users appreciate the easy creation process in Duda, enabling seamless website building and client management for agencies.
  • Users appreciate Duda's strong support for agencies, ease of use, and reliable customer service, enhancing overall efficiency.
  • Users love Duda's intuitive design, praising its ease of use and powerful connectivity tools for web development.
Cons
  • Users find the limited customization options of Duda restrictive, impacting design flexibility and user experience.
  • Users find Duda’s limited features restricts design flexibility and doesn’t meet modern expectations for individual use.
  • Users find the missing features on Duda limit design flexibility and advanced customization options compared to competitors.
  • Users feel a lack of customization in Duda, finding design flexibility limited and features outdated for individual use.
  • Users find the learning curve steep, particularly if transitioning from other website builders like WordPress.

What Are Recent G2 Reviews of Duda?

What Are G2 Users Discussing About Duda?

Epsilon Accelerate

Epsilon Accelerate is a software designed to help ecommerce businesses generate more revenue by delivering personalized website experiences to every visitor at every stage of the funnel. The software provides end-to-end personalization through a fully managed service model by leveraging visitor behavior data and a full-service team to design and deploy tailored experiences without requiring significant internal resources. It automates the delivery of relevant on-site experiences and reduces the manual effort required to test and optimize visitor journeys. Epsilon Accelerate addresses the challenge of converting website traffic into revenue by ensuring each visitor receives the right experience at the right time, regardless of where they are in the purchase funnel. The software supports more than 1,000 ecommerce brands across North America, Europe, and Asia-Pacific, having contributed to over $2.5 billion in incremental revenue over four years.

Average Rating: 4.7/5.0

Total Reviews: 143

How Do G2 Users Rate Epsilon Accelerate?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.8/10)
  • Quality of Support: 9.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Epsilon Accelerate?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • Twitter: @EpsilonMktg
    6,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS

Who Uses This Product?

  • Who Uses This: Ecommerce Manager, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 47% Medium, 43% Small

What Are Recent G2 Reviews of Epsilon Accelerate?

What Are G2 Users Discussing About Epsilon Accelerate?

Webflow

Webflow is a software designed to help high-performing marketing, design, and development teams build distinctive web experiences that grow their brand and drive real revenue. The software provides web creation, optimization, and automation across an integrated visual development environment by leveraging built-in AI, audit trails, and permissions to accelerate work while keeping teams in control. It automates web publishing and optimization workflows and reduces the complexity and cost associated with managing a fragmented web technology stack. Webflow addresses the challenge of balancing creative flexibility with enterprise governance by enabling cross-functional collaboration within a single platform that eliminates the need for constant replatforming. The software supports over 300,000 companies and 2,000+ Certified Partners with enterprise-grade web experiences optimized for AI search visibility and revenue performance.

Average Rating: 4.4/5.0

Total Reviews: 981

How Do G2 Users Rate Webflow?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.8/10)
  • Quality of Support: 8.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Webflow?

  • Seller: Webflow
  • Year Founded: 2012
  • HQ Location: San Francisco, California
  • Twitter: @webflowapp
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Web Developer
  • Top Industries: Design, Marketing and Advertising
  • Company Size: 69% Small, 22% Medium

What Do G2 Reviewers Say About Webflow?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Webflow, enjoying quick website builds and intuitive design features.
  • Users love the design flexibility of Webflow, enabling rapid, responsive site creation without sacrificing creativity.
  • Users commend the fast publishing and intuitive CMS, making it easy to collaborate and update websites efficiently.
  • Users find Webflow's intuitive visual controls enhance their web development experience, making site creation seamless and efficient.
  • Users love Webflow's flexibility, enabling quick site creation with options for advanced coding for customization.
Cons
  • Users find the learning curve steep, as the interface can overwhelm newcomers and complex setups require workarounds.
  • Users find limited features in Webflow, particularly in CMS capabilities and e-commerce functionality, hindering advanced use.
  • Users find missing features in Webflow, such as slow performance on larger projects and some unpolished aspects.
  • Users find the steep learning curve of Webflow challenging, particularly when transitioning from other platforms and systems.
  • Users often find Webflow to be expensive compared to coding, citing high prices and limited features.

What Are Recent G2 Reviews of Webflow?

What Are G2 Users Discussing About Webflow?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026