Best Personalization Software

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

  • Monitor user behavior on channels such as mobile, web, or email
  • Provide features to create personalized messaging and product recommendations
  • Target visitors with custom messaging based on behavior and history
  • Provide a machine learning product that takes user recommendations and applies it to website analytics
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    Bronto
    (67)4.0 out of 5
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    Optimized for quick response

    Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto allows brands to maximize the value of customer data so they can deliver irresistible customer experiences. Bronto solutions incorporate best practices from 16 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running and Christopher & Banks. For more information, visit bronto.com.

    Segment
    (27)4.7 out of 5
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    Optimized for quick response

    Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, over 19,000 companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

    AB Tasty
    (12)4.4 out of 5
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    Optimized for quick response

    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

    Appcues lets you publish in-app experiences instantly. Growth-oriented people use Appcues' in-app messages and product tours to improve their user onboarding, activation rate, and new feature adoption.

    Act-On
    (68)4.2 out of 5
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    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement. Platform features include: • Best-in-class email engine • One-click integration to leading web conferencing and CRM solutions • Tools for website visitor tracking • Lead scoring and lead nurturing • Automated programs; trigger & drip campaigns • Social media listening, prospecting & publishing • Design tools for web forms, landing pages and emails • Inbound tools for advanced SEO, Google AdWord tracking, and blog integration • Act-On Anywhere - a business productivity tool • Account- and contact-based marketing capabilities

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

    OptinMonster is the most powerful lead generation and conversion optimization tool for bloggers, eCommerce websites, marketing agencies, and all small businesses. Use OptinMonster to... - Rapidly grow your email list by converting abandoning visitors into subscribers using popups, scroll boxes, welcome mats, and more. - Reduce cart abandonment and boost sales conversions with intelligent targeting such as Exit-Intent, OnSite Retargeting, Geo-location, and more. Easily A/B test to make data-driven decisions. - Connect with 500+ marketing integrations including MailChimp, Klaviyo, Infusionsoft, Constant Contact, HubSpot, Active Campaign, AWeber, and more. If you're serious about taking your business to the next level, then you need OptinMonster. How does OptinMonster work? OptinMonster is a powerful conversion optimization tool that allows you to grow your email list, generate leads, and increase revenue by showing personalized messages based on user's behavior to maximize engagement, conversions, and sales. All without any coding or development skills needed. 1. Start with our 65+ high-converting templates for exit-intent popups, welcome mats, floating announcement bars, slide-in scroll boxes, and more 2. Show personalized messages with our powerful targeting features such as Exit Intent® technology, InactivtySensor™, Signature MonsterLink™ 2-Step Optin technology, time on site, specific products or pages, geographic location, onsite retargeting, referrer tracking, past campaign behavior and more 3. Easily create unlimited A/B split tests to see which campaign performs the best. Eliminate the guess work and make data-driven decisions. 4. See detailed conversions analytics to let you know which pages are converting the best. Results You Can Count On - Used by over 600,000 websites - Over 21.4 billion visitor sessions optimized - Over 217 million conversions for our customers It's hard to go wrong by choosing OptinMonster as your primary email list growth tool! Why wait? Get started with OptinMonster today!

    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personalization at scale. Founded in 2008, Monetate influences billions of dollars in annual revenue for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of the browser, and was built so you’ll never have to fear of data inaccuracies, site speed and flicker issues, limitations on what you can test, or deployment constraints. Instead, SiteSpect sits in the flow of your digital traffic for full visibility of requests and responses allowing for real-time business impact. Our solution is PCI compliant and fully redundant, and can be deployed via private cloud, public cloud or on-premise behind your firewall.

    It's here. The next generation of personalization is powered by cooperation. Identify, Engage, and Learn from our proprietary network of 150M+ online shoppers when they visit your website.

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

    Instapage
    (3)3.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

    Intellimize
    (3)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

    FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.

    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization.

    Hyper Personalize your sales funnel and grow your email, website, remarketing sales conversions. Create dynamic images that personalize to your email recipients and website visitors, on the fly.

    As a Forrester leading SaaS Platform for Customer Journey Orchestration, Kitewheel delivers AI driven, omni-channel customer experiences in real time. Orchestrating across marketing automation, CRM, content management, analytics and programmatic ad tools, Kitewheel flexes the tools you have to help manage and deliver seamless interactions across systems. In the Analytics space, Kitewheel's award winning capabilities allow users to track and manage journey data wherever it's stored, viewing journeys as they happen live within the application.

    Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.

    RightMessage is a real-time content personalization tool.

    Unless caters to B2B and B2C companies that want to optimize their website for different audiences. By tapping into visitor-specific data, you can go beyond A/B testing and focus your optimization efforts on high-value audiences or individuals. Integrate Unless with your email tool, your CRM, or your remarketing solution and personalize across multiple channels - website, email, and paid. This results in more conversions, higher revenue, and more user engagement.

    Adapti provides a respectful personalization tool for websites to create unique experience for every single visitor.

    Automat Conversational AI lets brands have two-way conversations with consumers that provide the guidance, recommendations and personalized responses they need to move through the sales funnel. Conversational advertising reaches consumers where they are and prime them for downstream conversion while website virtual advisors help consumers navigate a sea of choices and make more confident buying decisions. Powered by a world-class conversational cloud platform, proprietary AI capabilities, and expert delivery and success teams, brands can have one-to-one interactions with consumers at scale and utilize Connect Conversations to improve consumer engagement, insight, and conversion at all points in the customer journey.

    CloudEngage increases overall conversions and maximizes the ROI of AdWords, social media, and email marketing campaigns.

    Create a data-driven email marketing calendar to cross-sell existing customers, build engagement with new ones and drive impact in the product categories that matter most.

    ContextIQ is a ready-to-deploy recommendation engine that will suggest relevant and targeted content for each of your site visitors.

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that increases top line revenue growth. Leveraging advanced analytics and machine learning, ES Engage provides automated real-time insights that consider the customers journey, history (if available) and the retailers strategy.

    Fanplayr acts as a personal shopper for online retailers via on site real time targeting of online shoppers.

    Geo Targetly enables users to create geolocation based redirects, links, content, images, popups & more.

    Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein use Idio’s AI & 1st party intent data to automate marketing complexity and engage every buyer individually.

    Interactions provides Intelligent Virtual Assistants that seamlessly combine artificial intelligence and human understanding.

    The leading Real-Time Personalization platform utilizing Augmented Intelligence to help enterprises transform their customer experiences across every touch point. Leveraging powerful machine learning algorithms, LiftIgniter helps clients deliver end to end real-time personalized experiences and true customer centricity. We empower Marketing teams by combining massive machine learning processing power and scale with human insights for continuous A/B testing through Augmented Intelligence. - Real-time marketing and personalization platform leveraging powerful and dynamic machine learning models to continuously process billions of signals at any point in time. - Augmented Intelligence for real-time personalization at scale that transforms the customer experience across every touch point - Continuous A/B testing platform that pairs machine learning with human intuition. CI/CD for the Marketing team. - Our integration is easy and lightweight with no need to port over years of historical data to be successful. - Flexible solution that works well for sparse data sets, recent user behavior, as well as a cold start or new site users.

    Lumio enables you to dramatically increase conversion by targeting your newly identified traffic to ads that are specifically catered to their business segment.

    Maropost simplifies customer engagement with a unified platform that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates personalized experiences across any channel for better engagement and higher conversion. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy.

    Prudsys is a realtime analytics system and personalisation solution.

    Qwardo is an intelligent customer engagement and personalization platform that empowers marketers to capture higher quality leads and drive revenue.

    AI based targeting engine helps you to engage your customers with targeted content in real time and turn anonymous visitors into loyal & engaged customers on your website or mobile app.

    Site Personalization Manager allows you to enable custom, personalized experiences on your website. Site Personalization Manager features include: custom feeds as a source for your content, the full history of user data collected across all channels to power personalization based on interests, past behavior, and predicted behavior, the powerful Zephyr language, allowing you to further customize which content is displayed based on context, user, and content attributes, and your own design, using HTML, CSS, and JavaScript.

    Make Your Website More Relevant For Every Visitor

    Transpose offers personalization solutions to businesses and deliver targeted content based on each visitor's company, industry and behavior

    Twik executes adaptive multivariate testing, providing your users with tailored content, based on their active interests & behaviors, creating an engaging experience to increase conversion and revenues

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