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Web Content Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Web Content Management Software

Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some WCM systems can integrate with marketing software, third-party CMS tools, or content analytics software. Others may provide functionality for digital asset management and web design. They share features with enterprise content management (ECM), digital experience platforms (DXP), and e-commerce platforms.

To qualify for inclusion in the Web Content Management category, a product must:

Provide web-based editing and publishing capabilities for text, image, audio, and video files
Offer templates for content creation
Allow collaboration and approval for content creation

Top 10 Web Content Management Software

  • HubSpot CMS Hub
  • Pantheon
  • Duda
  • Progress Sitefinity
  • Kentico Xperience
  • Webflow
  • Contentful
  • Concrete5
  • Sitecore

Compare Web Content Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(1,002)4.5 out of 5
Entry Level Price:$300/month

CMS Hub is a content management system that takes the pain out of managing your website so you can get back to focusing on the experience that you’re providing your customers. Easily create and manage website pages personalized for different visitors -- and optimized for devices and conversions. Rely on developers as much or as little as you'd like. Developers build using flexible themes and content structures. Marketers easily edit and create pages on their own. Customers get a personalized, s

(7,871)4.3 out of 5 is web software you can use to create a beautiful website or blog. They like to say that WordPress is both free and priceless at the same time.

(557)4.4 out of 5
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Pantheon is the website operations (WebOps) platform top developers, marketers, and IT use to build, launch and run their Drupal & WordPress websites. Pantheon includes all of the tools professional developers need to build best-practice sites—like staging environments, version control, backups and workflow. Powering 300,000+ sites with over 10 billion page views, Pantheon’s container-based infrastructure allows you to launch websites faster, without worrying about traffic spikes, security,

(255)4.7 out of 5

Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed.

(364)3.9 out of 5
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More than 10,000 websites rely on Progress Sitefinity web content management system to engage, convert and retain visitors across the entire customer lifecycle. Companies large and small look to Sitefinity to engage audiences with thoughtful, relevant content; personalized experiences that increase conversions; a consistent, responsive experience across all channels, including mobile; ready integration with backend systems; digital commerce; and Sitefinity Insight to track, analyze and shape eve

(212)4.3 out of 5

Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more

(189)4.3 out of 5

Webflow is a web design tool, CMS, and hosting platform in one.

(95)4.3 out of 5
Entry Level Price:$489/month

Contentful is the next-generation content platform to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrate seamlessly with hundreds of other tools through open APIs and powerful integration capabilities.

(48)4.3 out of 5
Entry Level Price:2.99/mo Unlimited

Your team will enjoy using a site built with concrete5. You'll spend less time training people, and less time having to fix things yourself. As an open source framework you can build complex applications as features like permissions, workflow, file management, calendar, forms, SEO and so much more are built right in. A marketplace of add-ons & themes and active community can help you finish building an amazing product using concrete5.

(350)3.9 out of 5
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#1 Content Management System in the industry, Sitecore® Experience Management™ (XM) empowers unparalleled content curation by: • Separating content from presentation, promoting content reuse. • In-context editing and designing makes content authoring intuitive and efficient • Preview capabilities with device simulators to ensure consistent messaging across your visitors • Multi-site and Multi-lingual capabilities • Enterprise-class search functionality • Content scheduling, asset management, w

(55)4.7 out of 5
Optimized for quick response
Entry Level Price:$995/month

Renowned for earning the highest customer satisfaction in the industry, Contentstack combines the best of content management system (CMS) and digital experience (DXP) technology, enabling enterprises to manage content across all digital channels and create inimitable digital experiences. Learn more at and follow us @Contentstack.

(162)4.2 out of 5
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Entry Level Price:Free Forever

Umbraco is an open source ASP.NET CMS with over 500,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th 2005 and is still to this day an open source project backed by a commercial company. The Umbraco CMS lets you do things your way by giving you full control of your website and its features. But it doesn't stop there. We've built 3 unique products on top of the core features of our CMS to let you pick the one that fits your

(23)4.3 out of 5

WordPress VIP is the agile content platform leading a powerful enterprise ecosystem for an array of global brands including Salesforce, NBA, Condé Nast, Facebook, and Microsoft. As we fit seamlessly across your organization, have the ease, flexibility, and freedom you need to scale the digital experiences that drive your growth. WordPress VIP offers content management, enterprise commerce, and content analytics. Our platform provides best-in-class content creation agility combined with the ins

(40)4.4 out of 5
Entry Level Price:$99 per month

Bold is the CMS that understands your content. Unlike a traditional CMS, Bold separates the presentation of the content from the content itself. This makes it effortless to create, curate and distribute content for modern consumption across different screens and screen-less voice devices. With a content workflow that is modelled after an effective newsroom, Bold makes it easy for authors to tell stories better with built-in support for reusable content cards, story elements and story types. Al

(18)4.9 out of 5
Entry Level Price:$0 - $23 per user / month

Storyblok helps your team to tell your story and manage content for every use-case: corporate websites, e-commerce, helpdesks, mobile apps, and screen displays. Storyblok is a Headless CMS with a Visual Editor for developers, marketers & content editors. The Problem: Managing digital content with a headless CMS can be a difficult task. Without a visual preview, editors are often lost and need instruction even for simple changes. The Solution: Storyblok has the user experience of a page bu

(99)4.3 out of 5
Optimized for quick response

Kentico Kontent is a headless CMS that simplifies content production for marketers so that they can focus on creating high-quality content without requiring developer involvement. This frees developers to focus on what they do best—building engaging online experiences that look great in every channel.

(29)4.1 out of 5

Magnolia is a headless enterprise CMS for the modern & modular digital experience platform. Magnolia support high performance & scalability, flexible integration, and great ease of use. Connect data from any source. Manage content in any form. Publish to any device. Magnolia's focus on a flexible best-of-breed content management system means you get to choose and integrate the systems you want. Not the systems the vendor is pushing. This gives you flexibility and saves cost in the long

(320)3.9 out of 5

Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications. Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible

(97)4.2 out of 5
Optimized for quick response
Entry Level Price:Free

When it comes to choosing a CMS, you shouldn't have to compromise. With all the features of a headless CMS and the familiar authoring tools that marketers know and love, Agility will make everyone on your team happy. The Familiar Authoring Tools You Know and Love: Page Management, Preview, Sitemaps, Content Modelling, Workflows, Content Relationships - With Agility CMS, Content Managers can actually have a full power and control over their content. The Freedom to Build What You Want, How You W

(338)3.8 out of 5

Drupal is an open source content management platform powering millions of websites and applications

(48)4.8 out of 5
Optimized for quick response
Entry Level Price:$79/user per month

Solodev, a content management and digital customer experience (DCX) platform that lets individuals and organizations work together on their digital transformation in the cloud. With the Solodev DCX platform, entire teams -- from web developers to digital marketers to the C-Suite -- can collaborate and build together. Powered by Amazon Web Services (AWS), Solodev provides unparalleled security, scalability and redundancy. Solodev is an AWS Advanced Technology Partner with AWS Education Competency

(24)4.8 out of 5

Strapi is the leading open-source headless CMS based on Node.js for all your developers content management and API needs. In minutes, you have a working API and can concentrate on developing software without the hassle of CMS complexities. All your data is made available through a 100% customizable API to be a perfect fit for your needs. We take care of the backend for you so you don't have to. Companies of all sizes are already using Strapi in production.

(15)3.8 out of 5
Entry Level Price:$8.95 per month

Blogging and Simple Web Site Management

(89)3.8 out of 5

Oracle WebCenter is the user engagement platform for social business, connecting people and information. Stay up to date with product news, events & more.

(122)3.7 out of 5

Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

(40)4.4 out of 5
Optimized for quick response
Entry Level Price:FREE fully enterprise-ready

Pimcore is an open-source software platform used by more than 100 000 companies worldwide. It offers state-of-the-art digital asset management (DAM), product information management (PIM), master data management (MDM), digital experience management (DXP/CMS), multi-channel publishing, and digital commerce. Acclaimed by analysts at Gartner and Forrester, its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company's headquarters are in Salzburg, Austria. Pimcore’s consol

(19)4.8 out of 5

Siteglide is a Digital Experience Platform (DXP) that helps Digital Agencies build and manage User-First Experiences such as Online Courses, Marketplaces, Membership Sites and Customer Portals.

(80)4.4 out of 5
Optimized for quick response

Mura is a content and experience platform created to empower. use.ability Drag and drop layouts, form builder, and one-click rollback enable worry-free content publishing. manage.ability Multi-site support and configurable permissions make granting access safe, secure, and simple. control.ability Maintain compliance standards with flexible workflows that keep productivity moving. adapt.ability Increase sales velocity and create your ideal customer with content personalization. measure.abi

(85)3.8 out of 5

Episerver CMS is a market-leading web content management system and digital marketing suite. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive. With Individualized Content with Episerver CMS, our market-leading solution empowers users to manage content and campaigns in one screen. What's included: • Episerver CMS - A market-leading CMS loved by editors and developers. • Episerver Find - Enterprise search that can dynamically

(10)4.3 out of 5

Squiz Matrix is a market leading, Gartner & Ovum recognised, enterprise Web Experience Management (WEM) system, owned and developed by Squiz, which allows users to easily create and manage content for the web and other digital platforms without requiring any technical knowledge. It is also a highly powerful and flexible web application framework and integration engine that empowers front-end web developers to create rich and functional websites, intranets, portals, and apps without the need

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Check out the G2 Grid® for the top Web Content Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Ingeniux CMS
OpenText TeamSite
Bridgeline Unbound Experience Platform
Kentico Xperience
Evoq Content
Progress Sitefinity
Ibexa DXP (formerly eZ Platform Enterprise Edition)
Squiz Matrix
idev CMS
Crownpeak DXM
django CMS
Elcom Platform
Craft CMS
Plone CMS
Agility CMS
WordPress VIP
Kentico Kontent
Cascade CMS
Crafter CMS
DNN platform
HubSpot CMS Hub
Market Presence

Learn More About Web Content Management Software

What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

Content Authoring – Drafting and publishing content is intuitive and non-technical.

Rich Text Editor – Formatting content is straightforward and painless.

Versioning – Keep track of incrementally changing versions of the same content.

Plugins/Widgets/Apps – Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

Approval Process – Can easily institute an approval routing process between authors and editors.

Content Queue – Easily schedule content to be published at a certain time and in a certain order.

Asset Management – System allows the storage and management of rich media files.

Internal Search – Able to search your content based on keyword, metadata, tags, etc.

Content Repository – Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

Prebuilt Templates – The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

Mobile Templates – Effective mobile templates are available and easily customizable.

Branding/Themes – Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

Customization – The visual appearance of web pages can be easily customized to fit your site’s needs.

User Community – The system has a large and interactive community of users.

SEO – Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

Flexible Navigation Structures – Users are able to build out different and multiple taxonomies to store and index content.

User Access and Permissions – The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

Internationalization – Enables users to view and interact with the same content in multiple languages.

Dashboard and Reports – Access pre-built and custom reports and dashboards.

Application Programming Interface (API)/Integrations – This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

Enterprise Scalability – Provides features to allow scaling for large organizations or an expansive web presence.

Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.