Best Customer Data Platform (CDP) Software

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Email software, data warehouse software, and other platforms that store data can typically integrate with a CDP.

To qualify for inclusion in the Customer Data Platform (CDP) category, a product must:

  • Provide a 360-degree view of the customer
  • Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
  • Unify customer profiles across systems
  • Connect with other systems to allow marketers to execute campaigns
  • Improve targeting for marketing campaigns
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    Tealium AudienceStream CDP
    (45)4.4 out of 5
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    Tealium AudienceStream Customer Data Platform turns raw event-level data into customer-level insights stored in a dynamic, real-time customer profile. These insights are created and leveraged via business rules that drive action in any integrated system of an organization's tech stack. AudienceStream provides capabilities combining identity resolution, data enrichment and robust cross-channel audience management. It is natively integrated within the Tealium Universal Data Hub (UDH) taking advant

    Optimove
    (20)4.5 out of 5
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    Optimized for quick response

    Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hu

    Discover what's most important to each user from a heap of raw data. Then, personalize every interaction.

    Exponea
    (69)4.8 out of 5
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    Optimized for quick response

    We help e-commerce businesses to convert visitors into loyal customers and foster long-lasting relationship by creating exceptional customer experiences through relevant and consistent communication. Exponea is an end-to-end Customer Data Platform, combining advanced customer data analytics with omni-channel campaign execution. It enables businesses to understand customer behavior and immediately launch highly personalized campaigns for each individual customer through their preferred channels.

    The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems.

    Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

    Zaius
    (19)4.6 out of 5
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    Optimized for quick response

    Zaius was founded to assist B2C marketers to delight their customers at every interaction. Only Zaius combines the customer visibility of a CDP, the marketing outreach of an ESP, and data-science fueled analytics for deeper customer engagement. Within days our customers are seeing their customers in a whole new light including: 1) First, we stitch together all your customer data, even the anonymous stuff, and serve up a full view of each customer; think about it as a CDP, without the cost and d

    Openprise
    (24)4.9 out of 5
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    Optimized for quick response

    The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing, enrichment, lead to account matching, account scoring, and many more.

    As an industry-leading marketing cloud-focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devic

    Treasure Data is a Customer Data Platform that includes over 250+ integrations to connect all your data, machine learning and advanced AI, making it easy for anyone to obtain powerful insights quickly.

    Blueshift
    (37)4.3 out of 5
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    Optimized for quick response

    Blueshift is the world's first Customer Data Activation Platform (CDAP), which combines customer data, predictive intelligence and multichannel customer journeys into a single scalable platform. Blueshift's patented AI technology allows marketers to target the right customers, with the right content, at the right time, through the right channel. Blueshift's multichannel journey flows let marketers connect all customer touch points across web, mobile & offline creating a seamless 1:1 experien

    FullContact is the leading SaaS provider of identity resolution that uses their patented identity graph to enable brands and marketing platforms to resolve and enrich contact records for an enhanced customer experience and authentic customer engagement.

    Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally

    Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. With Lytics, marketers can focus on strategy, planning and tactics instead of execution details. Rather than relying on complex rules and segments to determine what should go to which people, Lytics automates decisioning for who should get what, when and where through online machine learning powered behavioral analysis and content affinity. Robust customer p

    Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

    Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten’s leading customer data platform delivers enterprise tag management; robust profile creation and management; and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations ca

    Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model

    BuyerGenomics is a Predictive Marketing Automation solution. Our mission is to democratize the capabilities we've offered for years to Fortune 500 companies to every sized business. Doing so means refining the machine intelligence in BuyerGenomics over time to improve our Clients ability to grow customer relationships, increase revenues and profitability, and acquire net-new higher value customer ever more effectively.

    With integrations to all marketing and advertising platforms, Funnel collects, organizes and displays your data in one place. You have the freedom to feed your data to any tool you like, whether it's a data warehouse, BI solution, a visualization tool or a simple spreadsheet. Instead of spending time on data gathering, building and maintaining API connections, use this time to analyze the data and create actionable business insights. From day one, your data will be structured and combined so it

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    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual custo

    Leadspace
    (7)4.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and

    Emarsys
    (6)4.0 out of 5
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    Optimized for quick response

    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to in

    Lemnisk is an intelligent Growth Marketing Platform for Financial Services Enterprises. Marketers in the BFSI industry use Lemnisk CDP to maximize customer engagements and conversions across channels. The key capabilities include: - Algorithms focused on 'right user', 'right channel', 'right message' - Ability to uniquely identify users across 1st, 2nd, and 3rd party data sources and channels - Hyper-Personalization that creates a unique marketing message and experience for each user across mul

    Cooladata is a complete, end-to-end solution, designed from the ground up to provide a full picture of your customers' behavior and their entire journey. Only Cooladata collects and shows your users' paths across multiple assets, such as Facebook, mobile applications, and websites. Cooladata helps companies monetize their users, reduce churn, improve retention, optimize their content, and answer questions about their customers' behavior. Cooladata makes it easy to import events from multiple so

    Radius (www.radius.com) is the only enterprise customer data platform (CDP) on a mission to power data intelligence across all B2B applications, channels, and users. Built on The Network of Record™ - the world's most accurate and comprehensive B2B data ecosystem - and pioneering AI, Radius helps companies discover, manage and reach their audiences. With Radius, our customers have a single source of truth, a unified view of every possible customer, and the largest reach across more than 500 cha

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