What do you like best?
I really like the User Experience of Omnisend. For those who are beginners, they wouldn't find big problems to handle with the plataform and all the features that the offer.
I also like the integrations that they offer. The better one is with shopify, it is very easy to connect both and there are lots of possibilities.
The personalizations is good, there are some options. Recovery cart and others email triggers is very simple and worth the price.
Also, the improvements that they are doing, give us more hope that the tool will be better every day.
What do you dislike?
The reports isn't very good, there isn't, for exemple, clicks per link in the automation emails .
Also, the subscribers manager is not good. The segmentation options is good but it is difficult to create lists and handle with different lists.
The price for the premium signature is, in my opinion, a little expensive.
Recommendations to others considering the product:
If you have an small or medium ecom and use shopify or another plataform that have integration, omnisend is better than most of others email plataforms.
What problems are you solving with the product? What benefits have you realized?
For my ecommerce Omnisend is very good. The integration with shopify and others plataforms make the work very easy in general.
It helps me in every touch point with my clientes. The email capturing, welcome emails, recovery browse or carts, order confirmation, shipping.
And of course, with the right strategy, increase my return rate of the store.