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Omnisend Reviews & Product Details

Omnisend Overview

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. Join more than 125,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. - Send newsletters and targeted campaigns Create beautiful, shoppable emails in minutes using our drag & drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers - all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or easily build your custom workflows using our no-code, drag & drop Automations Editor. - Improve your targeting with robust segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs - there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a wheel of fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - 24/7 Support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Omnisend Details
Product Website
Languages Supported
English
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Product Description

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,429 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®

Justinas Z.
JZ
Overview Provided by:

Recent Omnisend Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"No-brainer!"
It's (atleast) equal to Klaviyo for a much lower price. Switching from Klaviyo to Omnisend becomes a no-brainer when you actually compare the two.
Andy G.
AG
Andy G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very comprehensive package with excellent support"
Omnisend is ticking lots of boxes for me from email marketing, push notifications and reviews. It's early days for me but I contiue to be impressed...
Albano C.
AC
Albano C.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy Access, full of support"
Easy to find hlep and always giving tips to improve
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Omnisend Media

Omnisend Demo - Email marketing & newslletters made easy
Email marketing & newslletters made easy
Omnisend Demo - Convert more visitors with highly-targeted landing pages
Convert more visitors with highly-targeted landing pages
Omnisend Demo - Eye-catching email& SMS list building tools
Eye-catching email& SMS list building tools
Omnisend Demo - Fast support, available 24/7
Fast support, available 24/7
Omnisend Demo - Drive revenue round-the-clock with pre-built ecommerce workflows
Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Demo - Actionable insights to help create more personalized messages
Actionable insights to help create more personalized messages
Play Omnisend Video

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Video Reviews

912 Omnisend Reviews

4.6 out of 5
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912 Omnisend Reviews
4.6 out of 5
912 Omnisend Reviews
4.6 out of 5

Omnisend Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmnisendQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Two key features make Omnisend the perfect software for freelancers and small agencies. First, you get access to a generous set of features for free, and if you exceed your plan’s limits, there are no unwanted or unexpected charges. You have the flexibility to wait for your credits to reset and continue where you left off. Second, Omnisend provides the tools needed to easily track and report ROI, making the process straightforward and efficient.

I use it daily for various clients, and it’s very intuitive with clear, extensive documentation. If you need more help, their support team always responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Omnisend is a great tool for lead generation, email marketing and ecommerce tracking, but it would be even better if it had automated RSS campaigns, CRM integrations, and additional automation features. For example, the ability to automatically remove inactive contacts or invalid email addresses through a workflow would help users stay within their plan limits without the need for manual cleanup. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Before using Omnisend I faced difficulty in measuring ROI because I had to track lead generation and email marketing metrics in one software and then go to the store to view sales data. The data wasn’t linked, so I had to manually calculate and create reports to combine the necessary information.

Now with Omnisend all the important data is in one place and I can view it in context, making it much easier to track and analyze the results.

Additionally, one of the key benefits for me is that I no longer have to worry about monitoring when a client hits their plan limit. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for the awesome review! 😊 We’re thrilled that Omnisend is hitting the mark for lead generation and email marketing. We’re also taking notes on your wishlist of features—rest assured, we’re always working on making things even better. In the meantime, We’ll keep it simple and intuitive while you keep crushing those reports!

Andy G.
AG
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend is ticking lots of boxes for me from email marketing, push notifications and reviews. It's early days for me but I contiue to be impressed. My first interaction with their support today was very successful as my problem was understood and a clear solution was proposed. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There are a few features which are coming soon, such as store reviews on the Shopify homepage, and it would be useful to have these sooner rather than later! Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Having email marketing, reviews and push notifications is a huge benefit. The way it integrates with products from my Shopify store makes life much easier. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for sharing your experience! 😊 We’re so glad to hear Omnisend is ticking all the right boxes for you—from email marketing to push notifications and reviews. We love that you had a great first interaction with support—quick fixes and clear solutions are what we aim for! As for those upcoming features, we hear you! We’re thrilled that Omnisend is making your life easier, and we can’t wait to keep supporting you along the way!

Tim A.
TA
Senior IT Project Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Omnisend?

Designed to simplify email and SMS marketing, Omnisend gives us a professional and attractive look without much effort. It allows us to create personalized marketing campaigns that can be triggered based on customer behavior, such as browsing history or past purchases. This allows for more effective targeting and higher engagement rates. It has many customizable templates that we can modify to our specifications. We can import contacts through its social media integration; forms can be automatically generated; and our contact database can be automatically expanded. It doesn't take long to learn how to use it. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

While the platform is excellent, it could benefit from more flexible design options and faster customer service, whether by phone, email or live chat. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

It saves us a lot of time and effort by allowing us to set up automatic responses to new leads who didn't receive the initial newsletters, and to send high-volume emails with the right conditions and timing. Customer engagement on the website helps grow the business, and there is a better understanding of consumer behavior and the ability to maintain clean lists. The statistics and reporting capabilities are incredibly powerful and can show you which initiatives are successful and which need to be rethought. With its easy-to-use support, we can improve our clients' email marketing strategies, reduce costs and increase business profits. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your detailed review! We're delighted to hear that Omnisend has been effective in simplifying your email and SMS marketing efforts and that you've been able to create personalized, targeted campaigns with ease. Your feedback on the platform's design flexibility and customer service speed is invaluable, and we will consider these points as we continue to improve our services. We're committed to providing the best possible experience and appreciate your suggestions.

If you have any further questions or need assistance, please don't hesitate to reach out. We're here to help!

SK
IT Consultant
Information Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Omnisend?

It combines many methods that are substituted, for a more automated part of the campaign process or digital marketing procedures, and I think the price is great. Welcome, post-purchase follow-up, and reactivation of inactive customers are just some of the phases of the customer lifecycle that we've automated. All your tools are really innovative, and it works well and ensures high quality reports. It has a smooth and high quality deployment. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

So far we have had nothing but pure benefits, and neither my colleagues nor I have seen any flaws or problems with it yet. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend allows us to offer a highly developed strategic plan through intrusive email or social media campaigns and, as a result, our services have a wider audience. Making our marketing campaigns more efficient and effective. Email, SMS, social media and push notifications are useful tools for creating unified campaigns, and this software backs up those claims. I can guarantee that we have attracted many new customers. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your review! We're delighted to hear that Omnisend's comprehensive automation features are serving you well across various stages of the customer lifecycle, and that you find our pricing favorable. It's great to know that our tools are innovative and provide high-quality reports, contributing to a smooth deployment. We appreciate your positive feedback and are thrilled that you and your colleagues are experiencing pure benefits.

If any questions or needs arise, please don't hesitate to reach out. We're here to help!

Beth G.
BG
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

The wide range of built-in templates, making it easy to create personalized emails! The numerous automation features for email delivery and list segmentation makes sending campaigns seamless! The customer services team are amazing as well, alwasy there to answer questions and so friendly! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Actually navigating around the dashboard can be a little tricky Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I have had trouble uploading and segmenting our mailing lists, but the Customer Services team have solved this by sending me links to helpful articles - this saves so much time as opposed to working it out myself Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thank you so much for the thoughtful review! We’re thrilled that Omnisend’s templates and automation features are helping you create and send those campaigns with ease. We totally get that the dashboard can seem a bit tricky at first—consider us your guides to make sure you’re finding everything you need! And we’re always here to send those helpful links to make things smoother. Here’s to many more seamless campaigns!

Jessica R.
JR
Marketing director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Everything is easy to parse together and anything I haven't understood the help they offer has been efficient. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I haven't found any downsides yet. Maybe if I were working with a larger company I'd come across some. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend makes it easier for me to create coupons and emails for my subscribers, as well as reach customers who otherwise would have forgotten about items they placed in their cart. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

When Omnisend makes things simple, we know we’re doing something right. 🙌 Thanks for sharing your experience, if a downside ever appears, don’t worry—we’ve got your back!

ML
Owner
Design
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend made email marketing easy for me as a newbie at an affordable price! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I'm still learning the platform so I don't have anything negative to say yet- I genuinely like it. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Love the welcome email and abondoned cart email series..Sometimes I'm not too sure what to write for these types of emails so I'm so happy that they have preflled templates to choose from. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thank you for the kind words! 😊 It’s great to hear Omnisend has made email marketing simple and stress-free for you. Those prefilled templates are the MVP for when inspiration takes a coffee break, right? We’re excited to keep supporting you every step of the way!

Ankur S.
AS
Investor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Omnisend's UX is the best and I have used/paid for Klaviyo, Mailchimp. The email editor/designer is fluid and it's delightful to add the elements, save layouts, etc.

The pricing is customer (SMB) friendly.

The in-built templates for form and automation workflows are high-quality and aesthetically pleasing.

I ripped and replaced Klaviyo - the switching cost was negligible as the implementation was a breeze. I actually saved time and energy from not having to scream at some of the bugs Klaviyo has. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

My GIF attachments in the emails don't take full space on the screen which used to be the case w/ Shopify's native ESP and I miss that look and feel.

I'm using/paying for PostScript for my SMS marketing and wish there was a magic button to transfer my workflows automatically. I haven't done the cost comparison or how much of a different Omnisend will have but I might experiment to see if there's any difference and then switch over. Also, don't know how can I port all my SMS numbers that subscribed on PostScript over to Omnisend. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Full cycle website visitor conversion (lead gen) and email marketing for our Shopify brand (toughtrucksforkids.com). Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Hello there,

Thank you for your detailed review and for choosing Omnisend as your forever ESP! We're thrilled to hear that you appreciate our user experience, pricing, and high-quality templates. It's great to know that our email editor and designer have made your work more enjoyable and efficient.

We also appreciate your feedback regarding GIF attachments and the transition of SMS workflows. Your insights are valuable, and we'll look into ways to improve these areas.

We're glad Omnisend is effectively supporting your website visitor conversion and email marketing needs for your Shopify brand. If you have any questions or need further assistance, please don't hesitate to reach out. We're here to help you succeed!

Jessica D.
JD
Affiliate Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Helpful staff working there, super proactive!

The platform is fairly user friendly!

Loads of features!

We use it very regularly and itwas easy to integrate to the ESP and easy to implement strategy! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Would love to see a more development in automations. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Previous ESP was limited, this gives us more opportunities for automation Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thank you for the great review! 😊 It’s fantastic to hear Omnisend has been a game-changer for your automations and strategy. We hear you on more automation developments—stay tuned, because we’re always working to bring you even more ways to streamline your marketing!

Albano C.
AC
Sales Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnisend?

Easy to find hlep and always giving tips to improve Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The pricing is a bit confuse, and to high Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Gives me the reports I need to improve my site Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

Thanks for the feedback! 😊 We’re happy to hear that the easy access to support and tips is helping you improve. We totally understand that pricing can be a bit tricky. Thanks for your honest input. We’re working hard to create more value for you, and those reports are just the beginning of what’s to come!