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User Research reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best User Research Software

User research software, also known as user experience testing software, allows organizations to create deeper empathy for their customers by understanding what they think, feel, say, and do at different points in the customer journey. These tools help an organization understand how (and why) users behave, make decisions, and interact with a brand by observing and interviewing people on digital platforms and/or in physical locations, using recorded video interviews, surveys, photos, and notes. Together, these insights can help organizations accelerate innovation, improve customer satisfaction, shape messaging, and design user experiences (UX) that are effective, easy, and enjoyable.

User research tools are leveraged by research teams, design teams, marketing teams, developers, and product managers. Participants can be intercepted in the moment or recruited through third-party panels and internal customer lists. Unlike in-person user research, which can be extremely expensive and take weeks due to recruiting and scheduling, modern user research software enables organizations to easily conduct entire studies and obtain results in as little as a few hours.

User research software is closely related to enterprise feedback management software, and products may integrate with or share features of tools in that category for gathering and analyzing customer insights. These tools may engage with users/visitors through features related to survey software, consumer video feedback software, and mobile marketing software. Information gathered from user research software may be utilized within customer journey analytics software.

To qualify for inclusion in the User Research category, a product must:

Offer one or more tools for engaging customers and/or visitors in real-life scenarios of brand interaction digitally, in person, or through a combination of the two
Facilitate the targeting of current customers/users for feedback, or source outside audience feedback
Allow for in-the-moment feedback that generates timely opinions pertaining to specific aspects of the buyer’s journey and their unique circumstances
Provide features or integrate with tools that help tag, sort, and share individual interviews and responses for analysis to enable organizations to make the correct optimization decisions

Top 10 User Research Software

  • UserTesting
  • Hotjar
  • Userback
  • User Interviews
  • Respondent
  • WEVO
  • dscout
  • Survicate
  • Suzy
  • Qualaroo

Compare User Research Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(500)4.5 out of 5

UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why. #1 rated in User Research category #1 rated in Software Testing category #1 rated for Easiest Setup #1 rated for Best Usability #1 rated for Fastest Implementation #1 rated for Easiest Administration

(193)4.3 out of 5
Entry Level Price:FREE

Hotjar's Behavior Analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site. - Better understand user behavior - Make the right changes - Improve UX & improve conversions

(107)4.8 out of 5
Entry Level Price:$9

Userback is a customer feedback solution that lets you collect and manage high-quality feedback from websites and applications using video and annotated screenshots. Userback is loved by over 20,000 teams who use us to build better websites and products and ultimately improve the experiences for their customers. Built for designers, developers, product managers, and web agencies, Userback will save you time by managing feedback for all your projects in one place. Get instantly notified when n

(49)4.4 out of 5

User Interviews helps teams make better business and product decisions by making user research easier, faster, and more joyful. Researchers want to spend more time actually doing research, and we help them do that with recruiting and participant management tools for teams of any size or budget.

(53)4.7 out of 5

A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack.

(31)4.6 out of 5
Optimized for quick response

WEVO enables marketers and product owners to optimize digital experiences before going live. By pinpointing why audiences aren’t converting, WEVO empowers users to identify gaps and shortcomings in digital products and marketing content. - Test concepts, designs or live display ads, web and landing pages without live traffic - Uncover conversion speed bumps and what is missing from your assets - Identify what's effective, what's not and why - Understand if you're meeting visitor ex

(16)4.4 out of 5

dscout is a qualitative remote research platform for unlocking in-context user insights. Hundreds of the world’s most innovative companies trust our suite of remote research tools to collect “in-the-moment” data that reveals their users and transforms their products and experiences. Recruit from our 100,000+ pool of participants, conduct seamless user interviews on video calls, collect in-the-moment responses over time, and leverage multimedia data to move the needle for your product or experie

(69)4.6 out of 5
Entry Level Price:$0 Forever

Survicate is an all-in-one customer feedback tool. It offers 4 solutions: - Website Feedback Surveys, - Surveys & Forms, - Mobile App Surveys, - Feedback Hub. With just one tool, you can collect customer feedback across all digital touchpoints. Use collected insights to decrease churn, improve customer loyalty, and address customers’ needs more precisely. Survicate integrates directly with popular Marketing Automation platforms and CRMs, including HubSpot, Marketo, Pardot, Intercom, and Sal

(35)4.7 out of 5

Suzy is an always-on insights platform that allows enterprise companies to get instant, iterative feedback from any target consumer in minutes. Whether it’s a one-off question, robust survey, or in-depth virtual qual interview, Suzy is there to help you co-create and make faster, consumer-centric decisions. What is the Suzy Difference? - We are an always-on, iterative platform. Ask a single question, a robust survey, or a rapid concept test and get high quality results in a matter of minute

(28)4.2 out of 5
Entry Level Price:$0 per month

Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to

(19)4.1 out of 5

Userlytics is a state of the art user testing platform that allows you to quickly run user experience tests on any digital asset (sites, apps, prototypes, competitor assets, or more) and on any device. With the advanced test creation process and proprietary panel at Userlytics, tests can be setup in minutes and results can be completed in just hours. Userlytics is on of the only user testing platform that records the webcam, audio, and screen of the participants device while also allowing an un

(17)4.5 out of 5

Next-generation UX research platform for mobile & desktop

(10)4.6 out of 5

VisitorX uses AI to curate videos about customers' physical product experiences then facilitates the sharing and collaboration of these videos across business functions. Dashboards with KPIs derived from the engagement videos enable strategic decision making. Companies can see which products people touch, how long and which couch someone sits on, what is the path of product engagement during their walk through a store. The customer experience is never disrupted. VisitorX’s data is impactful b

(24)4.3 out of 5
Optimized for quick response

Feedback Loop, previously Alpha, is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions. Founded as Alpha in 2014, Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures. Learn how agile research makes getting consumer input fast, easy and reliable for researchers a

(19)3.4 out of 5

UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX

(17)4.3 out of 5

UserZoom Go is a easy way to recruit testers, launch tests, and analyze results. Validately makes it easy to talk to users - helping user researchers, UX designers, and product managers build products that customers love.

(8)4.7 out of 5
Entry Level Price:$0 5 User Custom

Eliminate hours of work watching user research recordings with test results that are instantly translated into the metrics that matter. Quickly create a maze for every project need, from surveys to usability tests, then share with users in a matter of minutes with a simple URL. Watch test results come in in real time and instantly transform into quantitative data, like mis-clicks and heatmaps. Then share your findings and start a discussion with stakeholders in your unique, auto-generated Maz

(6)3.8 out of 5

CMNTY Platform is a highly intuitive online platform used by marketers and insights professionals for project-based market research and continuous insights communities. CMNTY's platform and services include panel recruitment, qual and quant research activities, video focus groups, moderation, AI-powered data analysis and reporting. CMNTY Platform offers a variety of qualitative and quantitative research methods including digital journals, discussion boards, surveys, IDI and virtual focus groups

(7)3.5 out of 5
Entry Level Price:$69 month

Loop11 is a UX research and testing platform that automates user research to deliver insights to improve digital user experiences. The platform allows you to quickly set up and run user experience tests on any website or domain, including live websites, prototypes, your competitor's website, and more and can be used on any device. Loop11 makes it easy to engage with users to generate insights for user researchers, UX designers, and product managers to build better products your customers will

(7)4.0 out of 5
Entry Level Price:$0 0 tesr upgrade na

The UsabilityHub platform offers a comprehensive suite of testing tools that helps you uncover design issues early, preventing wasted time, effort and user frustration.

(5)5.0 out of 5

PlaybookUX enables businesses to make data-driven decisions from relevant data sources. Its software platform allows you to access current or prospective customers to provide feedback on business concepts, product features, and marketing direction.

(4)3.4 out of 5

20|20 has developed methods and tools used worldwide for qualitative and hybrid research studies, offering the unique combination of in-house research services and proprietary technology in the industry.

(4)4.6 out of 5
Entry Level Price:$89 0 NA PER INTERVIEW

methinks.io user testing provides face-to-face interviews in a mobile app. Qualifying testers, surveys, live video interviews, archives, payment, all-in one app

(6)4.0 out of 5

Recollective is an online research platform for developing insights communities and conducting qualitative research studies.

(17)4.3 out of 5

Netigate is an established and rapidly growing SaaS company. Our purpose is to promote the customer, employee and consumer voice in everyday business decisions to help our customers focus on the right activities. Our survey platform is trusted by thousands of the world's leading brands - such as Electrolux, Ericsson, Vodafone, E.ON, DB Schenker, and Spotify. Since its establishment in 2005 Netigate has received several Swedish and international awards for its innovative drive - among others, Del

(3)4.3 out of 5

Optimal workshop is a powerful user research platform that enables teams to build better experiences for all. Test, recruit, and analyze all in one platform, transform your insights into action and make data-driven decisions with confidence.

(3)4.2 out of 5

OVER THE SHOULDER IS SMARTPHONE QUALITATIVE MADE EASY We designed and built the Over the Shoulder platform so that qualitative researchers and insight-seekers can have unprecedented access to their target consumer's daily lives, truths and reality and deliver more powerful consumer insight. Our mission is to help our partners conduct the best smartphone qualitative studies in the industry, and make doing it incredibly easy. Over the Shoulder is not just another online research platform. It's

(2)4.5 out of 5

With our comprehensive suite of experience insights software solutions including advanced survey, online interview and focus group, and online qualitative research community solutions, FocusVision is the only insights technology company that can bring you close enough to your customer to have a full understanding of how they think, feel, and act. At FocusVision, we are in the business of Customer Truth™, looking beyond the voice of the customer to understand their hearts and mind to understand

(2)4.5 out of 5

Indeemo Mobile Ethnography platform connects you human to human with the real life experiences that help you understand and empathise with people who matter the most. Leveraging the power of mobile smartphone and cloud technologies it captures rich contextual insights from your customers anytime, anywhere. Indeemo's pioneer Mobile Ethnography app enables respondents to capture rich photo and video footage of their real-life behaviors helping businesses, researchers and healthcare providers bette

(3)4.0 out of 5

Ask your prospects and customers: Thanks to its flexibility and intuitive handling, m-pathy Survey enables you to use surveys in a wide spectrum of situations. Ask the correct questions to the correct persons at the correct moment. In this way you can give your customers and prospective customers a noticeable voice in your company - with classic on-site surveys, directly with layers in your own design or by means of targeted surveys via e-mail. This moves your customer even more into the cent

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Leaders
High Performers
Contenders
Niche
Qualaroo
Survicate
UserTesting
Hotjar
Userback
UserZoom
User Interviews
Respondent
dscout
WEVO
UserZoom Go
Lookback
Suzy
Userlytics
Feedback Loop
visitorX
Market Presence
Satisfaction

Learn More About User Research Software

What is User Research Software?

User research software is utilized by businesses to gather feedback from customers on the overall buyer experience. User research is conducted for product prototypes, website usability and functionality, mobile app functionality, and other customer experiences. During these user feedback sessions, businesses gather key insights into where their product is performing well, where there are gaps, and areas for improvement.

User research software facilitates customer testing by giving businesses a wide range of available test user candidates to choose from who are willing to test functionalities throughout the customer journey. Companies select the demographic criteria of the persons they would like to have test their product. Test user candidates are selected by age, gender, area of residence, and other criteria. Once a test user candidate is chosen, companies select exactly what functions or features they want the user to test. This ranges from something as simple as how easy it is to check out an item on an online store to how a customer might feel about a new brand marketing campaign. During the user research, the test user completes a screen recorded session and provides live feedback to the business. User research software allows businesses to conduct these virtual focus groups and gather valuable user insights remotely. As an alternative to live sessions, many user research software solutions allow test users to complete the tasks on their own time and send the completed video recording on a deadline specified by the business sending out the test.

Key Benefits of User Research Software

  • Provides real user insights at a lower cost then in-person focus groups
  • Allows businesses to quickly gather insights that they use to improve the overall functionality and usability of their website and product offerings

Why Use User Research Software?

User research software allows businesses to better understand how users experience the customer journey. This gives businesses better context as to how they might improve website design, marketing and branding, and the overall product that they’re offering.

Unbiased perspective — Most employees at a company understand the basic functionality and usability of their own website. Since they use it every day, most functions are second nature to them and they understand how to navigate the site to find what they want. For this reason, a business’s own employees are often not the most objective test subjects for understanding how a site or product can be more functional. The best test user is an unfamiliar, unbiased person who navigates a website for the very first time and provides a fresh take on what is to be improved.

Save money — Live, in-person user testing costs businesses a great deal of money. User research software provides the same user feedback a company would garner from in-person testing, but at a fraction of the cost since the tests are conducted over video and are generally cheaper to carry out.

Who Uses User Research Software?

User research software is used by employees of any job function but is typically used by those who work on aspects involved with customer interaction. This software is used by product developers, front end designers, marketers, executives, and more.

Product managers — Product managers are responsible for identifying customer needs and how their product offerings fulfill those needs through continuous improvement and excellent product functionality. As such it’s critical for product managers to gather user feedback as often as possible so they identify gaps and areas for improvement.

UX designers — User experience designers are responsible for creating a seamless experience for customers when they interact with their brand and product. They heavily focus on the usability and design of a website, as well as mobile applications. For example, if a customer is looking to filter a product by color, or by price, the UX designer needs to understand how intuitive this filtering function is for the customer. User research software provides these granular insights by having customers converse with UX designers as they navigate the website in real time.

Marketers — Aside from the usability of a website, most sites are full of branded messages and other marketing efforts such as customer testimonials. Similar to how a UX designer or product manager would utilize user research software, marketers also test how customers perceive their messaging and brand. Additionally, test subjects provide feedback on email marketing campaigns and share insight as to how engaging and effective the messages are, as well as how likely the customer would be to enroll in a loyalty program. This feedback provides valuable customer insight into how marketers can improve their overall messaging and marketing campaigns.

User Research Software Features

Video tests — One of the core features of user research software is the ability to provide live video user testing. This feature allows the business and customer to connect over a live video stream and show the business in real-time how the test user navigates a website. During the live session, test users ask the business questions that may help uncover more valuable insights for the business.

Metrics — Most user research software provides rating surveys for the test users to take following the test. This allows test users to rate certain aspects of the test which provides the business to analyze and identify areas of improvement.

Test plan — Businesses set a plan that they would like the test user to follow throughout the test. This is a set of tasks that a user must complete by the end of the test. This allows businesses to focus on the most relevant user feedback that they’re looking for.

Open text feedback — In addition to ratings, test takers provide feedback in an open text field with comments and suggestions on improvements for the testing business.

Self tests — Self tests are a good option for users that feel more comfortable completing the tests on their own time and not on video. With self tests, businesses send over a link to the test with instructions and a deadline date, and then users complete the test at their comfort.

Mobile functionality — Testing mobile applications is equally as important as testing desktop functionality. For this reason, it’s critical that the user research software a company selects supports the types of mobile devices needed.

Notes and collaboration tools — Notes and tagging are both important features in user research software that allows users to collaborate with other members on a team. Within a recorded video, users tag teammates at relevant specified times. If it is a development issue, product managers may tag a developer, or if it’s a marketing issue, product managers can tag a marketing team member.

Potential Issues with User Research Software

Wrong test subjects — User research software generally acts not only as a software but also as a service platform that helps businesses identify the right test users for a particular test. Sometimes the user research database does not screen candidates to the highest level a business requires. To mitigate this issue, businesses should conduct their own screening of the test user candidate on top of the service provided through the user research software.

Professional tester — Sometimes the opposite of an under-qualified user may occur and businesses may run into "professional testers". Businesses generally don’t want test users who are familiar with user tests because it does not give an accurate reflection of how a new user might interact with their website. To mitigate this issue, it is important for users to once again screen test user candidates.

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