User research software, also known as user experience testing software, allows organizations to create deeper empathy for their customers by understanding what they think, feel, say, and do at different points in the customer journey. These tools help an organization understand how (and why) users behave, make decisions, and interact with a brand by observing and interviewing people on digital platforms and/or in physical locations, using recorded video interviews, surveys, photos, and notes. Together, these insights can help organizations accelerate innovation, improve customer satisfaction, shape messaging, and design user experiences (UX) that are effective, easy, and enjoyable.
User research tools are leveraged by research teams, design teams, marketing teams, developers, and product managers. Participants can be intercepted in the moment or recruited through third-party panels and internal customer lists. Unlike in-person user research, which can be extremely expensive and take weeks due to recruiting and scheduling participants to come to a central location in different cities, modern user research software enables organizations to easily conduct entire studies and obtain results in as little as a few hours.
User research software is closely related to enterprise feedback management software, and products may integrate with or share features of tools in that category for gathering and analyzing customer insights. These tools may engage with users/visitors through features related to survey software, video interviewing software, and mobile marketing software. Information gathered from user research software may be utilized within customer journey analytics software.
To qualify for inclusion in the User Research category, a product must:
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The UserTesting Human Insight Platform enables companies to see, hear and talk to their customers as they engage with products, apps and messaging to better empathize and understand their perspectives. Half of the world’s top 100 brands partner with UserTesting to make more informed business decisions based on customer feedback.
Alpha’s on-demand insights platform empowers clients to rapidly validate growth opportunities. Our clients use Alpha to accelerate experimentation, inform business decisions with customer wants and needs, deliver and scale agile research capabilities, and develop better products faster. By integrating traditionally manual tasks like audience sourcing, concept designing, test scripting, and data reporting, the platform accelerates time-to-insight from months to hours. Simply put, we're the faste
User Interviews helps teams make better business and product decisions by making user research easier, faster, and more joyful. Researchers want to spend more time actually doing research, and we help them do that with recruiting and participant management tools for teams of any size or budget.
UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX
Userlytics is a state of the art user testing platform that allows you to quickly run user experience tests on any digital asset (sites, apps, prototypes, competitor assets, or more) and on any device. With the advanced test creation process and proprietary panel at Userlytics, tests can be setup in minutes and results can be completed in just hours. Userlytics is on of the only user testing platform that records the webcam, audio, and screen of the participants device while also allowing an un
Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to
With our comprehensive suite of experience insights software solutions including advanced survey, online interview and focus group, and online qualitative research community solutions, FocusVision is the only insights technology company that can bring you close enough to your customer to have a full understanding of how they think, feel, and act. At FocusVision, we are in the business of Customer Truth™, looking beyond the voice of the customer to understand their hearts and mind to understand
OVER THE SHOULDER IS SMARTPHONE QUALITATIVE MADE EASY We designed and built the Over the Shoulder platform so that qualitative researchers and insight-seekers can have unprecedented access to their target consumer's daily lives, truths and reality and deliver more powerful consumer insight. Our mission is to help our partners conduct the best smartphone qualitative studies in the industry, and make doing it incredibly easy. Over the Shoulder is not just another online research platform. It's
MFour solves research challenges using inventive techniques, gathering an unprecedented quantity & quality of actionable data in real-time. Using GPS technology, MFour collect information at the point-of-emotion, allowing clients to instantly understand the audience experience.