Webinar software puts you in the office spaces and living areas of people around the world. It helps you go live at a conference in Tokyo while you’re on the western coast of California. It helps you communicate with your entire team, or entire company, at once despite having offices in multiple locations.
Video communication has come a long way from the initial glitchy calls to faraway family. It’s now a necessary, daily-used piece of professional communication. But beyond standard web conferencing use cases, webinar software makes content led by one speaker or moderator available to audiences on a large scale.
Marketing — Webinar platforms can bring about awareness to a business, organization, or even idea. The whole point of webinar software is the dissemination of information. The content itself can range from life-changing valuable to casual yet thought-provoking. Businesses have used webinar tools to get their employees or spokespeople in front of large audiences to build initial interest in a product or service.
Education — Webinars are an invaluable teaching tool. Many people prefer to learn visually. Webinar platforms allow presenters to walk audiences through an explanation or a concept bit by bit. They can share presentations or videos within the webinar solution in order to give understanding to what they’re talking about. Visuals are engaging and leave viewers with concepts to remember or think about later.
Meetings — Although webinars are used to broadcast presentations to large audiences, they’re not always public. Webinar software can be used within a large organization to broadcast important meetings or company-wide announcements. They can also be stored and archived for later, providing valuable resources for employees to self-serve. Storage features are helpful in any webinar use case, as it helps the presentation be an ongoing resource for awareness, education, or internal communication.
Drive Demand — Perhaps one of the major business benefits to webinars is the opportunity to drive consumer interest. By presenting ideas or products in an impassioned, entertaining format, companies, nonprofits, and other financially dependent organizations can get face to face with potential buyers. This face time is vital, as consumers often feel more connected to a company whose ideas they understand or agree with. Webinars can help key speakers and consumers get on the same page and develop a mutual understanding that could potentially lead to a loyal customer relationship.
Engage Your Audience — Webinars get people amped, or relatively so. There’s something about knowing a presentation or conference lecture will be broadcast live that adds import to the subject matter. It makes audience members feel like they’re participating in something important, exciting, or newsworthy.
Because of this, webinar audiences are more likely to be engaged. Presenters can use this with other engagement-driving tactics, such as surveys and live audience communication. This is bound to pique viewer interest and provide more stand-out moments and vivid takeaways for audience members. Surveys and polls make viewers feel more involved and can help ideas sink in further.
Establish Credentials — Hosting a webinar on a topic one is well-versed in can help establish them as a thought leader in a given space. Webinars allow individuals or companies to attach their face or brand to a given topic or space, cementing their knowledge in a shareable video afterwards.
