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Survey reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Survey Software

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. Survey tools can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with enterprise feedback management software and experience management software, the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

Enable the creation and customization of questions
Gather, report on, and archive response data
Be shareable and distributable

Top 10 Survey Software

  • Google Forms
  • SurveyMonkey
  • Qualtrics Core XM
  • Google Surveys
  • Doodle
  • Zoho Survey
  • Typeform
  • JotForm
  • Alchemer
  • SurveySparrow

Compare Survey Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(9,954)4.6 out of 5

Google Forms help you to create a new survey on your own or with others at the same time.

(16,565)4.4 out of 5

Trusted by 98% of the Fortune 500 and used in over 335,000 organizations, SurveyMonkey’s gives millions of people around the world a way to turn feedback into action that drives growth and innovation. Learn more at

(2,223)4.4 out of 5
Optimized for quick response

From customer insights to market research to concept testing, Qualtrics CoreXM is the central research platform that allows anyone to capture experience insights and take action. More than 11,000+ of the world’s best brands rely on Qualtrics to power their most critical business decisions. Make sophisticated research simple: - 100+ question types with robust logic paired with ease of use - 80+ integrations with 3rd party platforms to integrate with the way you work - Best-in-class panel man

(2,040)4.5 out of 5

Your audience is out there. Get to know them, and make better decisions. Survey the types of people you want to hear from. Validating a project before launch? Or simply testing the waters? Don’t guess. Gather the insights you need to make smarter, faster choices for your business. Market research has never been easier. Build and run a survey directed at your target customer, wherever they are. Real people answer your questions as they browse the internet, so they can get access to premium con

(2,016)4.4 out of 5
Entry Level Price:$6/month 1 User

The world’s leader in online scheduling, Doodle is the most powerful way to schedule meetings with clients, colleagues, and teams. Find the best time for one-to-ones, team meetings, and more with our suite of user-friendly calendar tools. Learn why Doodle is trusted by 30 million users every month to get people together, regardless of the calendar solution they use.

(601)4.3 out of 5
Entry Level Price:0

Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● In

(418)4.5 out of 5
Optimized for quick response
Entry Level Price:Free

The future of online forms & surveys is here. Power your brand’s interactions with beautifully designed, professional-looking online forms & surveys that people just love. Collect feedback, sign people up to events, receive job applications, take payments, create engaging quizzes or interactive stories.

(382)4.6 out of 5
Entry Level Price:FREE

Trusted by over 8 million users, JotForm's form builder is the easy way to create and publish online forms from any device. The company offers 10,000+ ready-made form templates, 100+ integrations to 3rd party apps, and advanced design features making it the leading online form builder for organizations all over the world. It's popularly used to create payment forms, lead generation forms, registration forms, contact forms, application forms, and more.

(635)4.4 out of 5
Optimized for quick response
Entry Level Price:$300 Annually

Founded in 2006, Alchemer (formerly SurveyGizmo) transforms raw feedback into operational gold by putting feedback data in the hands of the people who can take action, through the systems they use every day. We make feedback actionable. First, we help customers collect the best feedback from any source, simply and without hidden costs. Second, we make it easy to integrate that feedback into our customers’ core business applications. Third, we help customers consolidate and connect feedback acros

(405)4.5 out of 5
Entry Level Price:$0

SurveySparrow is an end to end omnichannel experience management platform that bundles Customer Experience and Employee Experience tools such as NPS, Offline, Chat, Classic, and 360° Surveys which are mobile-first, highly engaging, and user-friendly. The conversational UI lets your surveys deliver a chat-like experience and increases survey completion rates by a whopping 40%. Our key features include: * Chat-like Surveys that switch from static to dynamic conversations. * Classic Surveys that

(267)4.4 out of 5
Optimized for quick response
Entry Level Price:$18.95 as low as

Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all communication channels — voice, video, collaboration, SMS, chat, and surveys — together in one place. This helps businesses access the information they need to provide amazing customer experiences and drive business results. Intelligence and automation are built in, so you

(4,391)4.4 out of 5
Entry Level Price:$0

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

(265)4.2 out of 5
Entry Level Price:FREE

Wufoo is a web application that helps anybody build amazing online forms. When you design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding your data easy, fast and fun. Because we host everything, all you need is your web browser and a few short minutes to build a form and start using it right away. While we've collected a few of our favorite features here, the best way to experience Wufoo is first hand. So be sure to sign

(88)4.3 out of 5
Entry Level Price:$89 per month 1 user

QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24-hrs a day to guarantee your project is a success! QuestionPro includes multiple pre-built survey template

(127)4.4 out of 5

Survio is a global online survey platform that helps millions of users around the globe to research, collect & analyse valuable data effectively. This do-it-yourself software combines an intuitive, user-friendly tool with modern design and plenty of clever features which makes building of surveys, analysing of collected data and sharing the results easier than ever. Survio’s professional-looking surveys always provide a perfectly suitable solution whether you apply them to Human Resources, M

(382)4.4 out of 5
Entry Level Price:Free

SurveyLegend is the next generation of online surveys — engaging, platform-independent and beautiful. We empower companies - large & small - and individuals, to create mobile-friendly, gorgeous surveys; most importantly with ease and a smile on their faces! Now you can create great-looking surveys on your computer or tablet wherever you are, customize the look of your survey however you like, and display collected data with eye-catching and insightful graphics. Creating questionnaires is d

(239)4.4 out of 5
Entry Level Price:$19 per month

Formstack is a versatile online form builder that enables you to build and design web forms without any coding knowledge. Embed mobile-friendly forms on your website and social media to capture leads, collect online payments, gather customer feedback, and turn bulky business processes into streamlined digital workflows. The platform integrates with over 50 popular web apps, including Salesforce, MailChimp, and PayPal. Smart conversion features make it easy to pinpoint your best strategies for c

(13)4.7 out of 5

Surveysensum’s AI-powered platform facilitates businesses to conduct interactive surveys to gauge customer happiness, market research, and measure employee engagement. Enabling the businesses to capture customer feedback on any channel, their solutions aid in enhancing customer retention and increasing brand loyalty. Surveysensum powered by NEUROSENSUM has its presence in Indonesia, Singapore, and India, and is serving customers worldwide. 

(53)4.7 out of 5

A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack.

(29)4.2 out of 5

Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 21 million global consumers on an easy-to-use, real-time survey platform. Sign up for free today and find out why so many businesses trust QuickSurveys for reliable and actionable insights that won’t break the bank

(15)4.6 out of 5

Pollfish is an easy, self-serve survey tool allowing you to connect to and get answers from your target audience. Using a modern sampling methodology called Organic Sampling that merges mobile delivery, artificial intelligence, and a massive audience network, Pollfish is able to narrowly target highly specific audience segments within their audience network of over 550M global respondents, spanning 160 countries and 24 languages, with lower fraud and faster completion times than competitive sur

(77)4.7 out of 5
Entry Level Price:Free

Tired of boring questionnaires? So are we... Discover why companies like Capgemini, Eneco, Accor Hotels, as well as many midsize consulting companies and agencies use Survey Anyplace to create fun and interactive surveys, assessments, and quizzes. The kind that allows you to engage with your audience and leaves room for your own brand identity or personality. And you get more and better feedback via email, variable end screens or via an auto-generated PDF report based on each respondent's ans

(446)3.8 out of 5

Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Hea

(41)4.8 out of 5

Centiment is an online survey platform that connects market researchers with survey respondents. The company has built advanced software for profiling and managing respondents, enabling researchers to quickly target nearly any consumer or B2B audience.

(12)4.5 out of 5

We’ve built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Our technology gives you easy access to better research methodologies so you can test more, learn more, and ultimately make better decisions about the ads and innovation you take to market. We work with some of the biggest brands in the world to curate methodologies that are grounded in today’s modern world and directly answer the specific questions you have. Because y

(19)4.8 out of 5
Entry Level Price:$49 per month

We deliver world-class solutions for online surveys – from gathering data and analysis to undertaking appropriate actions that change brand recognition for the better.

(13)4.6 out of 5

Thoughtexchange’s crowdsourcing software quickly creates inclusive, scaled, and bias-free conversations, leading to fast, engaged decision-making. Thoughtexchange is perfect at events to prioritize agenda setting and questions from the audience and scales remarkably up to hundreds and thousands of users and large conversations that last days or weeks. Thoughtexchange is especially powerful at ensuring every voice is heard, extending your inclusivity efforts by accommodating the diversity within

(14)4.5 out of 5

Apache STeVe is Apache's Python based voting system that the Foundation uses to handle things like voting .

(15)4.7 out of 5
Entry Level Price:$19 per month

QuickTapSurvey lets you create beautiful surveys that work anywhere, even offline. Whether you need an app to collect data in-person or want to send surveys online - one platform does it all.

(32)4.8 out of 5
Entry Level Price:$29 per month

SurveyLab is a professional survey tool. It has all the required features for conducting great quality research and even more. That's why it is so flexible and is being used by many companies and individuals for different purposes: Customer Experience, Market Research, HR, website intercept, knowledge tests and more. Surveys might be created in any language, including right-to-left written languages. Our distinguishing feature is providing dedicated customer support and on-demand development f

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Check out the G2 Grid® for the top Survey Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Qualtrics Core XM
Snap Surveys
Super Simple Survey
Feedback Lite
SugarCRM Survey Rocket
ProProfs Survey Maker
ProProfs Poll Maker
Zoho Survey
Voxco Survey Platform
Crowd Signal
Survey Anyplace
Four Eyes Surveys
Customer Thermometer
BlueSnap Accounts Receivable Automation
Google Surveys
Avius Surveys
Google Forms
User Interviews
Apache Steve
ArcGIS Survey123
Spark Chart
ServiceNow Now Platform
Survey Galaxy
Key Survey Software
Survey For Business
Web Questionnaire
Swift Digital Suite
SiS Survey
Automated Phone Surveys (IVR)
Poll Deep
Survey Funnel
Quize - Wordpress Viral Quiz Plugin
Mailchimp All-in-One Marketing Platform
Market Presence

Learn More About Survey Software

What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

  • Collect feedback and data efficiently
  • Leverage data to develop strategy
  • Gain customer insight
  • Manage the survey process

Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

Product Development — Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

Education Program Assessment — Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

Employee Feedback — One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

Marketers — Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

Academic Researchers — Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

HR Departments — Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

Product Teams — Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

Survey Software Features

Survey software often contains, but is not limited to, the following features:

Survey Builder — Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

Survey Template — Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

Multimedia Support — Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

Analytics — This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

Email Distribution — Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

Mobility — This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

Additional Survey Software Features

Multilingual Support — The ability to produce surveys in multiple languages can be vital if conducting international data collection.

White-Labeling — This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

Answer Scoring — Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

Answer Flows — This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

Potential Issues with Survey Software

Subpar Answers — This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

Survey Question Ambiguity — This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

Privacy — The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.