Inbound Call Tracking reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Inbound call tracking software attributes inbound phone calls to their sources. By generating different local and 1-800 numbers for advertisements, locations on a website, and pay-per-click campaigns and keywords, organizations can track which sources are generating the most calls. Further, products often provide advanced call routing and interactive voice response systems to qualify leads and provide more granular reporting. Inbound call tracking products are most frequently used by marketing teams to better measure the success of specific marketing campaigns. Inbound call tracking products integrate with digital analytics and digital advertising tools to include offline conversion in overall funnels. They also integrate with CRM software products to successfully log and track leads.
To qualify for inclusion in the Inbound Call Tracking category, a product must:
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Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's real-time call routing, ping tree for calls and industry leading analytics. All without contracts, minimums, or overages. To learn more, give us a call at (800) 824-5000 or connect with our team at firstname.lastname@example.org
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Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to the appropriate person, or department. Leverage data from popular marketing solutions such as HubSpot, Eloqua and Instapage to deliver personalized experiences and increase conversion rates. By taking advantage of this data, you'll identify which campaigns drive the most revenue, increase customer sat
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Calltracks provide call tracking & analytics software for SMBs through to Global Enterprise to help you understand what marketing channels make your phone ring, including the keywords your web visitors’ use. With the added ability to track offline sales and transactions generated from your calls, including those generated at a later date in-store, you can now get a full picture of your return-on-investment at the click of a button. Furthermore Calltracks can integrate directly with your we
CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.
Consumer journeys are complex. Knowing what inspires callers to reach a business helps bridge the gap between digital and offline worlds. It strengthens the connection amidst brands and their customers. Nimbata offers a simple to use call analytics platform so that marketers can optimize sales, spend budgets smarter and enhance the visitor experience. By attributing marketing efforts to calls, marketers finally obtain a true omni-channel view on what drives consumers to act.
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Inbound call tracking software can be used to solve a variety of business problems that are frequently encountered by marketing teams and sales professionals. Inbound call tracking software attributes incoming phone calls to their sources, enabling businesses to track the sources that are generating the most calls. This is helpful for marketing teams, as these systems provide more insight into the success (or lack of success) of specific advertisements and campaigns. Inbound call tracking software can often provide call routing functionality and interactive voice response systems (IVRs), which help qualify leads and provide detailed reporting to managers.
Key Benefits of Inbound Call Tracking Software
There are a number of businesses where inbound call tracking is an unnecessary consideration. Family-owned retail stores, for instance, may not experience the appropriate call volume to warrant such a solution. If you run a business with a considerable number of inbound calls, especially those related to marketing efforts, these software solutions could potentially deepen your understanding of your audience and lead to improvements across your entire organization, including but not limited to an optimized sales approach and more closed deals.
In their reviews on G2, users reported call tracking accuracy, budgeting, and reporting and forecasting as three of the most significant business problems solved with inbound call tracking software.
Call tracking accuracy — Accurately tracking the source of calls is critical for many marketing and sales processes. The quality of prospects and leads is determined, based on the information gathered by inbound call tracking software. Because lead quality accuracy is dependent on the quality of the information stored, the benefits of leveraging inbound call tracking software are clear.
Reviewers repeatedly reported that inbound call tracking software helps accurately represent where calls originate from, helping marketing and sales teams better track leads and conversions. This also includes automated call routing, call recording, and IVR systems, which all help qualify leads and determine value.
Budgeting — Determining the effectiveness of marketing campaigns and advertising efforts can help businesses save money and scale. Knowledge about what is working and not working can greatly assist advertising and marketing teams when allocating ad spend and marketing dollars.
Users see the value of inbound call tracking from a budgetary perspective, because the software can help show how marketing dollars impact potential prospects and leads. With the reporting insights offered by these tools, companies are able to see the full picture of how offline and online campaigns lead to conversions.
Reporting and forecasting — Many inbound call tracking tools offer dynamic number insertion (DNI) as a way to make tracking more granular and accurate. This process involves automatically inserting an assigned campaign number into, for example, an active online advertisement or anywhere on a website where a phone number appears. This enables companies to see who has visited their site and at what time.
Reviewers point to features like DNIs as being helpful for reporting on the source of leads and forecasting the effectiveness of future campaigns. This helps marketers and sales reps home in on the prospects that have high values, which can ultimately lead to higher engagement and sales numbers.
Inbound call tracking software attributes incoming phone calls to their sources, allowing businesses to track these sources. This helps marketing teams, providing more insight into the specific advertisements and campaigns that are successful. In turn, this helps with budgeting ad spend, increasing brand awareness, and qualifying leads.
Some of the other benefits of inbound call tracking software include:
Call tracking solution providers often specialize in various telecommunication needs and develop other features and capabilities that users find necessary. These features include call routing, call answering pools, interactive voice response (IVR), autodialers, and call recording. Sales and marketing efforts can be greatly aided by such features. After a campaign, such as an inbound marketing campaign, goes live, a tracking platform can help analyze the resulting customer phone calls, provide detailed tracking data, and monitor the campaign lifecycle to determine ultimate conversion rates and effectiveness of different ads and marketing channels. These analyses can go a long way in refining your company’s overall marketing strategy and help you transfer the best leads to sales team members who can then nurture these relationships and increase revenues.
Contact centers and customer service agents can also leverage these platforms to complement their contact center infrastructure software and extend the capabilities of the company’s inbound call center. In addition to improving call data and streamlining workflows, users can maintain communication with sales or marketing teams with regard to customer opportunities, feedback, and valuable insights gathered from phone calls.
Call tracking solution providers specialize in various telecommunication needs and develop features and capabilities that users may find necessary. These include inbound phone call routing, call answering pools, interactive voice response (IVR), autodialers, and call recording. Investigate how a more robust and automated phone interaction system with customers may benefit your company, then determine which vendors offer the features you need. After you’ve determined the benefits and must-haves, you can figure out whether an inbound call tracking solution is worth the investment. The best way to understand an individual platform’s full capabilities is to visit the vendor’s website and reach out or schedule a demo.
Below are a few major components you may come across and how they may benefit your business.
Analytics — The real-time reporting offered by these applications turns everyday phone conversations into wells of information that can benefit your marketing efforts. If a potential customer calls your business in response to one of your ads or calls-to-action (CTA), these platforms will tell you much more than the phone numbers of your phone calls. For example, you can discover whether the potential customer saw your ad on social media or on another source. You can gather location data, referral sources and, over time, insights into the effectiveness of your marketing strategy and your phone calls from a variety of angles. Each tool in the category provides a different feature set and may put emphasis on certain analytics over others, so do your research when considering an inbound tracking solution in relation to the specific goals or needs of your team.
Dynamic number insertion (DNI) — Many call tracking vendors offer DNI as a way to make tracking more granular and accurate. DNI enables companies to capture a visitor’s source even after they have gone to your site to research your company. For this level of accuracy, discuss with vendors whether they offer DNI and how your firm will need to implement it.
Agency packages — Many marketing agencies relicense call tracking software for their customers, so call tracking vendors usually offer agency packages with group registration rates and centralized customer portals. If you’re looking for software on behalf of an agency, look out for these deals. If you’re an in-house marketer, be wary that some vendors target agencies more than other businesses as potential customers, so you may receive better rates and service from a vendor that has a history with in-house marketing teams.
Digital advertising integrations — Call tracking is useful for tracking all sorts of disparate conversion sources, from outdoor advertising to flyers, events, and television commercials. However, a common way call tracking is used is determining which online sources are driving offline conversions. For this, an active integration with digital advertising software makes it easy to assign DNI numbers to campaigns and report across all sources and all types of conversion. This may mean tracking against different campaigns, as well as tracking against specific search keywords—the ability to do each will differ from product to product.
Interactive voice response (IVR) — Interactive voice response (IVR) gives callers added convenience for directing their calls, with a menu of options that can be triggered with voice commands in addition to dial pad entry.
Click-to-call — Click-to-call communications are voice conversations that are initiated via hyperlink or web form. This is particularly prominent on mobile search and mobile advertising efforts. Such conversations need to be tracked efficiently and effectively. Inbound call tracking tools can help facilitate, receive, and analyze click-to-call conversations.