Best Inbound Call Tracking Software

Inbound call tracking software attributes inbound phone calls to their sources. By generating different local and 1-800 numbers for advertisements, locations on a website, and pay-per-click campaigns and keywords, organizations can track which sources are generating the most calls. Further, products often provide advanced call routing and interactive voice response systems to qualify leads and provide more granular reporting. Inbound call tracking products are most frequently used by marketing teams to better measure the success of specific marketing campaigns. Inbound call tracking products integrate with digital analytics and digital advertising tools to include offline conversion in overall funnels. They also integrate with CRM software products to successfully log and track leads.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

  • Generate unique numbers for different advertising campaigns
  • Track which campaign individual calls are coming from based on unique numbers
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    Know what makes your phone ring - every click, every call, every channel. CallRail’s multi-channel attribution application helps more than 100,000 businesses answer questions about their marketing performance. Its intuitive software helps marketers know which marketing efforts are driving phone calls and web form submissions for their business, arming them with the data they need to optimize their campaigns to generate more leads, increase sales effectiveness, and improve customer retention. Contact us about our international plans now offered in the United Kingdom, Australia, New Zealand and Brazil!  CallRail tracks phone calls from online and offline marketing campaigns (such as print ads, radio ads, TV ads, referrals, SEO), analyzes which campaigns best convert into customers, and increases phone call conversion rates by recording calls for training to make sales reps more effective - all breaking the limitations of historical PPC tracking! Simply put, CallRail is a cloud based telephony redefining the way companies track, handle, and analyze phone calls. Instant Free Trial. No Credit Card Needed. Learn more at

    Invoca is a call tracking and analytics solution that helps marketers get conversion reporting and campaign attribution from inbound phone calls. Powered by award-winning AI, our platform delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. Visit or call 855-400-3199 to learn how to drive more calls and turn them into sales.

    DialogTech connects calls to the customer journey. Powered by AI, DialogTech attributes calls from your marketing and analyzes conversations to measure caller intent, lead quality, and conversions. We make it easy for enterprise marketers and agencies to optimize ROI, build and target audiences with personalized ads, and deliver dynamic caller experiences to win customers.

    (347)4.5 out of 5
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    Optimized for quick response

    CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and chat tools. More than 30,000 customers around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Integrations with systems like Google, Salesforce, Facebook, Zendesk, and Microsoft Dynamics ensure that call conversions are seamlessly integrated into existing sales and marketing processes. CallTrackingMetrics has also been recognized in Inc. Magazine's 5000™ list of fastest-growing private companies, and as a leader on G2 Crowd for inbound call tracking software.

    (63)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    RingDNA is the leading end-to-end sales engagement platform that combines enterprise-grade telephony with conversation intelligence for teams using Salesforce. RingDNA helps teams engage with prospects and customers in the right way, at the right time, with the right context. Sales, support, and customer success teams use ringDNA to dramatically increase productivity, engage in smarter conversations, gain predictive insights, and coach reps to success faster than ever before. RingDNA’s many amazing customers include Hewlett Packard Enterprise, Twilio, and SAP Concur.

    The best customers for your business are those who pick up the phone and call you. Marchex helps you understand who called, why they called, and helps you turn more of these callers into customers. Marchex Call Tracking, the leading call analytics platform for measuring precisely how effective your digital marketing strategies are at making the phone ring for your business. The platform includes channel-specific solutions, such as: - Marchex Search Analytics measures which keywords drive conversions from customers who call from call extensions on your paid search ads and integrates seamlessly with the bid management platform you already use. - Marchex Call Marketplace, powered by Marchex Omnichannel data, allows you to acquire new customers while lowering acquisition costs.

    (51)4.3 out of 5
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    Optimized for quick response

    CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, California with affiliated offices in Austin, Texas and Kiev, Ukraine.

    From a conversation between founders Ross Fobian and Richard Hamnett about the disconnect between online and offline customer journeys, within two years the pair had launched their campaign level tracking project. Heralding many industry firsts, including integration into Google Adwords and Google Analytics, by 2010 their visitor level tracking was live, the business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and the US, and billions of web visits, phone calls and associated transactions processed every day. Allowing marketers to connect the customer journey to the phone call, and for call centers to start the conversation where the online journey left off, ResponseTap’s Call Intelligence helps optimize campaigns and improves the customer experience. Over 1,600 brands use ResponseTap, with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? “We've always been about finding innovative solutions to complex problems. About making life easier for marketing and sales teams, and better experiences for customers. ” ROSS FOBIAN, RESPONSETAP FOUNDER AND CEO

    (33)4.7 out of 5
    Optimized for quick response
    Optimized for quick response

    Unleash the Power of Professional Conversations. Truly is the all-in-one enterprise voice platform bringing rep productivity, global telephony, and realtime conversation intelligence together with one tool. Organizations use Truly to clean up their voice stack. Get more conversations and cleaner data for your team while saving on cost. As the only inbound and outbound voice solution, Sales and IT leaders alike love using Truly. Truly works everywhere, captures all your call data, and maximizes conversation quality with minimal support required.

    CallSource- Own Every Lead CallSource is the premier technology-enabled business performance system that optimizes our clients’ revenue, profit, and brand reputation. CallSource pioneered the call tracking industry and has become the leader in actionable analytics. We deliver insights to solve, strategize, and implement solutions for our clients engaging with their sales performance data. Since 1991, CallSource has recorded and analyzed over one billion phone calls, providing cost-per-lead analysis, sales conversion percentages, sales recapture solutions, and training and coaching solutions to thousands of businesses in the United States, Canada and Australia. As a business, CallSource believes in enhancing the performance and accomplishments of our clients and our people. For more information on CallSource visit: Contact CallSource today at 877-CallSource.

    PhoneWagon is simple, beautiful call tracking software that helps you see which marketing campaigns are working. Easily setup unique phone numbers and put them on your different marketing campaigns or use dynamic numbers on your website to see where your customers are coming from. Spend your marketing dollars in the areas that work.

    Enterprise grade inbound call tracking for businesses, call centers, and professional marketers. Our innovative call tracking and routing platform has the absolute best reporting and analytics in the business, with real-time access to everything and live dashboards to monitor your call flow.

    What is Ringostat? Ringostat is a complex solution including: ● call tracking; ● cloud PBX (internet telephony); ● lead management (automation of work with clients, building contacts database, collecting additional data about the customer); ● callback — conversions generator + intelligent form of callback. The system allows to determine the effectiveness of advertising (up to the keyword detalisation) in terms of the goals achieved in the form of phone calls, find out the main problems in business processes in order to improve them.

    Infinity is a cloud-based call intelligence service with integrated visitor tracking capabilities. With Infinity, you can track calls from your website and know exactly which marketing activity brought those visitors to your site. Call Tracking evolved from the need to identify which online marketing campaign investment delivers results. Our system allows you to identify which marketing source has led to a phone call and therefore gives you the confidence to invest more aggressively in the campaigns that are known to deliver results.

    (27)4.9 out of 5
    Optimized for quick response
    Optimized for quick response

    Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to the appropriate person, or department. Leverage data from popular marketing solutions such as HubSpot, Eloqua and Instapage to deliver personalized experiences and increase conversion rates. By taking advantage of this data, you'll identify which campaigns drive the most revenue, increase customer satisfaction and promote higher conversions. Call us today at (877) 794-6544 or visit "" to learn more!

    Call Box is the leading provider of phone call tracking solutions. The company's innovative software empowers over 100,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads. Call Box operates a proprietary network of over 75,000 human call reviewers who score phone calls to quickly discover everything that happened and identify important opportunities. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Home Services and Multi-Family industries.

    (12)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    From basic call tracking to advanced call attribution – we’ve got the solutions, scale, and quality analytics to ensure that every one of your calls count, 100% of the time.

    ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

    Convirza finds ingenious ways to use customer conversations to deliver remarkable business results. To address the growing demand for intelligence from phone interactions, Convirza’s call analytics and automation platforms help sales, marketing, and customer service analyze and act on calls to generate more revenue and improve customer experience. The company recently released a ground-breaking call marketing optimization platform from its headquarters in Silicon Slopes, Utah. For more information visit or follow the company on Twitter (@convirza), and on Linkedin (@convirza).

    (13)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    Calltracks provide call tracking & analytics software for SMBs through to Global Enterprise to help you understand what marketing channels make your phone ring, including the keywords your web visitors’ use. With the added ability to track offline sales and transactions generated from your calls, including those generated at a later date in-store, you can now get a full picture of your return-on-investment at the click of a button. Furthermore Calltracks can integrate directly with your web analytics account and other 3rd party tools. See which web visitors convert over the phone, including their behaviour on your website before, during and after they call you. Phone calls can be viewed alongside other conversion metrics such as form fills and live chat requests to help you maximise your marketing and your website’s potential. Ultimately, Calltracks will allow you to optimise for revenue and not just for conversion – helping improve your profits and reduce wasted spend.

    Lucep is a mobile solution that helps businesses increase their online lead generation and conversion.

    Call Tracker makes it radically simple to setup tracking numbers and get the call analytics data you need so you can focus on what's working and stop spending on what's not. We have core integrations with the tools you use like Google Analytics, WordPress, Google Adwords, and Zapier to integrate your call data with your business data.

    A native click-to-call app in Salesforce. Softphone, local caller ID, voicemail drop and more

    Hot Prospector is a Outbound sales automation platform that integrates email, sms, ringless voicemails, outbound dialer and inbound dialer into a simple crm.

    Velocify Pulse™ is a new kind of sales acceleration platform in the Salesforce ecosystem. More than just a dialer or email tool, Velocify Pulse is the only full featured, enterprise class sales solution that meets every sales team’s needs and optimizes every stage of the sales cycle – from prospecting to lead engagement to closing the deal. • Prospecting - Find and nurture leads faster and with more precision • Communicatoins - Intelligently power through sales calls with advance sales dialer • Optimization - Optimize workflows to significantly improve your conversions • Analytics - Drive continuous sales process improvement • Rewardification™ - Motivate your sales team with the rewards they really want

    Phonexa provides an All-In-One Platform technology solution that optimizes lead generation initiatives and increases ROI for marketing initiates. Phonexa’s Platform showcases unique customizable features accommodating native functionality that is needed for various market verticals. Our scalable cloud-based platform optimizes web lead, call lead, and e-mail marketing campaigns, by delivering robust data analytic tools, granular data reporting, and unique accounting features.

    AvidTrak provides tailored, stand alone and white-labeled, call tracking solutions (for Agencies) which enable Search Engine (PPC and SEO) Marketers, Display Advertisers and Direct Marketers to enhance the advertising effectiveness of their campaigns.

    Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions

    Omnichannel Cloud Contact Center that supports Calls, SMS, Social Messengers and works with any CRM. Customer Experience is predicted to overtake price and product as the key brand differentiator. Our End to End cloud engagement platform helps businesses track their calls, offer two-way business texting to their prospects, and intelligently route and distribute their calls to minimize customer wait time.

    Analytic Call Tracking by identifies the marketing channels that make your phone ring and has the flexibility to assign phone numbers to each marketing channel like Youtube, Google Places, Facebook, etc.

    Callcap is a Call Tracking and Monitoring solution for companies looking to improve ROI, marketing effectiveness and staff performance. The suite of products help clients decrease their costs, train their employees, and measure new marketing ventures immediately with the use of call tracking phone numbers and recorded call evaluation services.

    Affordable, a-la-carte call tracking software. Generate a call tracking phone number in less than 60 seconds. $10/mo plus usage. Free trial available. No long term commitment, cancel anytime.

    Tracks the effectiveness of your online and offline advertising campaigns with call tracking, route to multiple call centers with call routing, generate greater response with memorable 800 numbers, and easily understand the results with unified data reporting.

    Magnetic North delivers SAAS OnDemand productivity and communications solutions delivering call recording and predictive dialing solutions Since 1998, Magnetic North's solutions have been helping Global 2000 customers such as HP, Vodafone, Stream International, Sirius Radio, Hospital Billing and Collection Services, Chubb, Johnson and Johnson and more to deliver the best possible service to their clients, and increase workforce optimization and and analytics. With over 130,000 users now, in more than 20 countries, our customers rely on us to help them grow their own organization. We believe our fresh new approach to doing business, known as "The Magnetic North Advantage", enables these companies to have long term and mutually profitable relationships with us.

    Simplified Call Tracking dedicated to helping businesses reduce costs and increase profits. Our product allows users to; 1) Test the quality of their advertising across any marketing source 2) Gain Intelligence On Customer Behavior 3) Understand & reduce their cost-per-lead and overhead and much more...

    Call Tracking, Reporting, Recording, Scoring, 800 Numbers, Analytics, Training, Coaching, and more.

    We provide marketers with a set of powerful, proprietary and integrated tools to help reach your business goals of increasing customer satisfaction and boosting your ROI.

    A call based automation system that allows a business to see which ad campaigns are driving the best return on investment. CallOutcome360 Benefits: • Identify Trends and Growth Area • Collect Insights On Missed Opportunities • Improve performance w/ higher conversion rates CallOutcome360 Features: • Keyword Tracking • Multi-Channel Tracking for an Omni-Channel Experience • Self-Service & Full Service • Geographic Targeting • Prospect Intelligence • Call Analytics • Call Recording • Call Scoring

    WebpageFX is a full-service Internet marketing, web design, and web development agency offering integrated web solutions for medium to large sized businesses across the globe.

    CallShaper provides a Cloud Based Hosted Dialer solution that blended dialing, various outbound dialing algorithms including predictive; multiple lines per agent, full recording with QA features such as Whisper& Barge, and Built-in Scorecards to increase the performance of agents, get the most out of lead sources, and improve bottom line.

    Delio 1 Click is a Marketing Automation Saas Platform specialized on Online to Offline conversions. The product will provide Lead Management for any Leads starting on Online (web search, call extension, landing page...) and switching into an Offline Channel (phone, chat, sms, ...). The model will allow customers to: • Increase sales conversion • Decrease CPA • Set up full Offline attribution • Provide Audience clusterization

    Virtual Call Center Services & Telemarketing Software for your business. Dynamic Interactive offers Voice Broadcasting, Predictive Dialers, SMS Marketing, Call Tracking and more.

    Mediahawk tracks which online & offline adverts, PPC campaigns & SEO keywords bring telephone leads & sales.

    Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency. This is achieved by giving points of optimisation (call tracking) and information that are not usually provided by analytics tools (IP lookup, visitor level tracking & more). Companies who use Ruler Analytics effectively can easily achieve a 3x increase in pipeline growth in just a few weeks.

    Vontio have developed and launched a call tracking, recording and analytics product that is geared towards businesses who like to make decisions based on real, accurate and transparent data. Some highlights of their product include dynamic and static phone numbers (local and toll-free) and call whispers.

    WildJar is asophisticated call attribution and call intelligence solution to help grow business by optimising and driving revenue from inbound phone leads.

    AccuRoute intelligent call routing allows you to easily route calls with complete control. Now you can implement custom solutions for all of your call routing needs, maximizing your ROI as well as your customer satisfaction. Create as many routing profiles as you need, and make key routing definitions with just a few mouse clicks. Call routing is more than just a technology; it’s an advanced solution for optimizing call performance campaigns.

    AdSaver is a call tracking service that allows get more clients with same advertisement budget.

    Call Accounting Mate is a browser-based telephone call accounting solution with an integrated scheduler, emergency notification, and web server.

    CallAction is a mobile web application to automate the tracking and engagement of inbound calls across all marketing channels.

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