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Online Reputation Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Online Reputation Management Software

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from social media monitoring software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with product review software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

Monitor online review sites for new and existing negative reviews
Have a management platform to aggregate and interpret online reviews
Create alerts and reports regarding a brand's current online reputation
Provide forms or a vehicle to garner new online reviews

Top 10 Online Reputation Management Software

  • Podium
  • Birdeye
  • Reputation.com
  • Thryv
  • Yext
  • Trustpilot
  • Chatmeter
  • Broadly
  • Reviews.io
  • ReviewTrackers

Compare Online Reputation Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(1,105)4.6 out of 5
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Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

(974)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

(483)4.4 out of 5
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Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue. RANK HIGHER in local searches, maps and directories. SURVEY customers to get more positive REVIEWS. Boost your STAR RATINGS across all the top sites. Build and analyze SOCIAL engagement in your online communities. Get actionable insights and c

(112)4.6 out of 5
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Thryv is an end-to-end client experience platform built for small businesses. Software that helps you get the job, manage the job and get credit, all from a single screen. Helping small business owners meet today’s expectations, from one simple platform. Include best in class support, available anytime – unlimited 24/7, with business specialists who understand the goals and unique needs of small business owners. Thryv automates tasks and puts customers at the center of your business, with one e

(152)4.3 out of 5
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With a mission is to help businesses and organizations around the world deliver official answers everywhere people search, the Yext Search Experience Cloud platform puts businesses in control of their facts online. Starting on a brand's website, then extending across search engines, voice assistants, maps, apps, and chatbots, Yext helps its customers provides accurate, up-to-date, official answers to consumer questions across the entire search ecosystem. Yext has been named a Best Place to Wor

(158)4.0 out of 5
Entry Level Price:Free Per Month

Trustpilot is a customer review management tool that helps you connect and build trust with customers and potential customers. Automate your review collection process, gather feedback, improve organic search results, increase CTR and conversions on paid search with Google Seller Ratings, and amplify your online presence with Trustpilot.

(175)4.5 out of 5
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Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

(70)4.8 out of 5
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Get reviews, engage customers, capture leads and get paid from one solution! We understand the unique needs of local businesses and recognize that relationships are key to success. Our platform meets those expectations and makes it easy for local businesses to build trust, strengthen relationships, and grow customer loyalty – all from a simple, easy to manage mobile app. Broadly has been trusted by thousands of local businesses and our reviews speak for themselves! To learn more about the Broad

(86)4.8 out of 5
Entry Level Price:$89 per month

REVIEWS.io is a leading provider of review collection and eCommerce marketing solutions. Build your online reputation, encourage consumer loyalty, and connect your business model to market demands through genuine customer feedback. Our contract free price plans are fully customisable, and all come with industry leading innovations as standard: • Consumer trust and conversion – boost both with authentic, verified customer product or service reviews. • Automation – use customisable email template

(133)4.6 out of 5

ReviewTrackers is the award-winning reputation management and insights platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights to optimize operations, increase local SEO, and build customer loyalty. Features of the Software-as-a-Service platform include customizable review notification

(39)4.9 out of 5

Quickly improve your online reputation and digital presence with award-winning technology that attracts new consumers, converts them into buyers, and builds customer loyalty and repeat business. Targeted ads online and on streaming services deliver high-quality leads to your business, while our award-winning review generation and management improve your online reputation on Google, Facebook, Yelp, and more. Custom posts on Google, Facebook, Twitter, Instagram, and YouTube engage with your audien

(122)4.3 out of 5
Entry Level Price:Free Forever

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Googl

(118)4.7 out of 5
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Swell helps you grow your business by putting your reputation to work. You focus on doing a great job and let Swell make sure everyone knows about it. When you look as good online as you do in person, new customers will come your way. Swell does it by capturing way more reviews and feedback than competing solutions (like, tons more), while giving you tools to engage with customers and prospects in real-time. With more reviews and better engagement, you’ll look awesome online, rank higher in sear

(61)4.8 out of 5
Entry Level Price:$199 per month

Shopper Approved is the fastest growing customer rating and review service in the United States, though we serve clients world-wide. Our innovative solutions, great employees, and strategic partnerships with Google, Yahoo, and Bing have attributed to our success. For two years in a row now, Shopper Approved has made the Inc 500 list as of the fastest privately owned companies in America. The company placed #192 in 2016 and #368 for 2017. There's a reason why companies like 1800Contacts.com, B

(123)4.3 out of 5
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SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

AppFollow is an app management platform for timely decisions and actions. Its review management and review analytics platform, App Store Optimization (ASO) tools, and dashboards for monitoring mobile app data, ratings & reviews, and organic growth helps mobile apps and games stay on track and manage critical data changes with ease. AppFollow is a crucial tool for Customer Support, Marketing, ASO and Product Management teams that want their apps and games take the first position on app store

(109)4.2 out of 5
Entry Level Price:$0 per month

Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, financial institutions, telecoms, and more — the Vendasta Platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to

(21)4.8 out of 5

With ConsumerAffairs for Brands, you can take control of the conversation happening about your products and services. Our reputation management platform, allows brands to not only collect consumer reviews in multiple ways but also communicate and resolve consumer concerns, increase star ratings and generate new customer leads.

(108)4.5 out of 5
Entry Level Price:$29 per month

BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, our powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard. A separate offering from our tool, Citation Builder creates and fixes business listings (aka citations) on over 1,400 sites. Starting at just $2 a listing and $60 for all agg

(132)4.0 out of 5
Entry Level Price:$499 per month

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.

(63)4.8 out of 5
Optimized for quick response
Entry Level Price:$175 per month

Built for service businesses, SaaS, & agencies. 🏆 The leading Reputation Marketing platform. 🚀 Easily become a top rated business and win more sales. 😍 Rated ⭐⭐⭐⭐⭐ and trusted by +7000 businesses. NiceJob is the easiest way to become a top rated business and win more sales. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your

(340)4.6 out of 5
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With the resources on our site, buyers can educate themselves on the types of solutions their business needs, develop a shortlist of products that correspond to their feature preferences, and read through third-party validated customer feedback. An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.

(10)5.0 out of 5
Entry Level Price:$299/mo Unlimited

BestCompany.com is a consumer review site. We rank companies based on the reviews from their real customers. We also provide expert analysis, industry guides, and other helpful resources to empower consumers to make the best purchasing decisions possible. At BestCompany.com, we also focus on empowering business to maximize their brand's online reputation, gain competitive insights, and convert prospects into loyal customers. Our Business Suite provides companies with various tools and services

(45)4.4 out of 5
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Major regional, national, and global brands face unprecedented challenges in reaching their consumer target audiences at the time they are ready to buy. More than 60% of online searches are now conducted at the local-mobile level, and unbranded (consumers seeking products or services versus specific brand-name providers) search volumes have risen by 113% in the last two years. Over the past several years, a phenomenon has emerged whereby consumers are using a combination of proximity, immediacy,

(35)4.7 out of 5
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Listen360 is a powerful, NPS-based customer engagement and local marketing platform for businesses that understand customer feedback is key to creating loyalty, making smart decisions and growing their operation. Listen360 enables businesses to engage customers, take necessary action to improve deficiencies, and transform delighted customers into brand advocates via social media, online review sites, and seller ratings. We help businesses around the world build better customer relationships.

(20)5.0 out of 5

ClearlyRated is the only satisfaction survey program designed specifically to enhance your firm's reputation and help you stand out from the competition.

(142)4.6 out of 5
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Grade.us is the #1 white-label review management and marketing platform for marketers, agencies and SEOs. The platform offers a suite of tools to: (1) convert happy customers into reviewers on the sites that matter; (2) recover disgruntled customers and pre-empt negative reviews; (3) monitor customer reviews across scores of third-party review sites; and (4) market your 5 star reviews to reach a broader audience with SEO-friendly web and social media content. We support complete automation of

(60)4.2 out of 5
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Synup transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses - from reviews to chatbots, videos to voice search, menus to product recommendations - with an easy-to-use SaaS platform. Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Austr

(35)3.9 out of 5

Signpost is the complete and automated solution to collect customer feedback, get more and better reviews, win new customers, get referrals and increase repeat business.

(29)5.0 out of 5

Chekkit - is the all-in-one reviews and messaging software. The essential tool for modern local business Chekkit's platform includes: -Businesses can monitor and manage their online ratings and reviews, and respond to customer feedback in real-time. -Business Text Messaging -Webchat, manage all your website leads -Centralized Inbox -Textable Landline -Customer Surveys -Competitive Benchamarking

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Check out the G2 Grid® for the top Online Reputation Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
BrandYourself
BrightLocal
ReviewTrackers
ReviewPush
Reputation.com
Reputology
Vendasta
Reviews.io
Yotpo
NiceJob
Grade.Us
Trustpilot
Shopper Approved
Signpost
Podium
MomentFeed
Yext
OutboundEngine
Chatmeter
GatherUp
Birdeye
Synup
Referrizer
G2
Revleap
Broadly
Thryv
SOCi
Swell
Appbot
Chekkit
ConsumerAffairs.com
AppFollow
Listen360
ClearlyRated
BestCompany.com
GoSite
Digital Air Strike
Market Presence
Satisfaction

Learn More About Online Reputation Management Software

What is Online Reputation Management Software?

Online reputation management software is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels.

In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof.

Key Benefits of Online Reputation Management Software

  • Monitor for new customer reviews
  • Analyze review content and sentiment
  • Provide detailed user demographic data
  • Gather and promote new customer reviews
  • Store a historical record of customer reviews

Why Use Online Reputation Management Software?

Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines.

Online review monitoring — Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Because it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience.

Increase reviews — Because it can be difficult to gather verified, real user feedback, companies can use online reputation management to promote and gather new reviews. Many products come equipped with broad surveys and forms that can be sent to customers, usually via email or SMS. Many of these forms can be instantly distributed across a variety of review platforms. Companies can use these features to gather reviews and increase brand awareness.

Search engine optimization (SEO) — Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.

Who Uses Online Reputation Management Software?

Customer service — Customer service teams use online reputation management software to monitor review sites for new customer feedback. Users can be alerted when a negative review is posted, so customer service reps can respond immediately. If a rep can resolve the complaint, the customer may feel inclined to edit their review and give the business a more favorable rating.

Marketing teams — Marketers use online reputation management platforms to source marketing materials. Positive customer reviews and testimonials are a valuable form of social proof and can be leveraged in digital advertising, social media marketing, and in other promotions. Online reputation management products also provide important customer demographic data, which marketers can use to assess their marketing campaigns and create targeted campaigns that align with the customers’ demographics.

Product managers — While product managers may not interact with online reputation management software directly, they can greatly benefit from the data the platforms provide. If many customers write reviews complaining about the same product feature, online reputation management solutions can capture their feedback and identify the product feature as a common issue for customers. This information can help product managers understand pain points within their product and make improvements for future versions.

Kinds of Online Reputation Management Software

Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.

Online Reputation Management Software Features

Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews.

Customer feedback — Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics.

Review generation — Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email or text message. As a result, many products integrate with or offer features from other popular software solutions, such as email marketing software, live chat software, and SMS marketing software.

Competitive intelligence — Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features which enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their own products or marketing strategies.

Sentiment analysis — Many online reputation management products incorporate natural language processing (NLP) software algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising.

Social media marketing — In online reputation management platforms, social media marketing tools help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, it’s important for businesses to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences.

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