# Best Online Reputation Management Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from [social media monitoring](https://www.g2.com/categories/social-media-monitoring) software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with [product review](https://www.g2.com/categories/product-reviews) software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

- Monitor online review sites for new and existing negative reviews
- Have a management platform to aggregate and interpret online reviews
- Create alerts and reports regarding a brand's current online reputation
- Provide forms or a vehicle to garner new online reviews





## Category Overview

**Total Products under this Category:** 327


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 38,400+ Authentic Reviews
- 327+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Online Reputation Management Software At A Glance

- **Leader:** [Birdeye](https://www.g2.com/products/birdeye/reviews)
- **Highest Performer:** [Liftify](https://www.g2.com/products/liftify/reviews)
- **Easiest to Use:** [Liftify](https://www.g2.com/products/liftify/reviews)
- **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews)
- **Best Free Software:** [Birdeye](https://www.g2.com/products/birdeye/reviews)


---

**Sponsored**

### Uberall

Uberall is the world’s first multi-location marketing platform that connects your digital presence to local revenue impact. We help brands grow by optimizing location performance across visibility, engagement, reputation, and conversion—now including the industry’s first GEO (Generative Engine Optimization) Studio. As AI search changes how customers find businesses, Uberall’s AI-powered platform ensures your locations aren't just found, but recommended. Our comprehensive solution simplifies multi-location marketing with powerful analytics, listings, reviews, store locators, local pages, and local inventory. With the addition of GEO Studio, brands can now monitor their visibility in AI search, benchmark against competitors in LLM responses, and automatically publish AI-readable, locally relevant content across the web. Founded in 2013 in Berlin, Uberall powers over 1.3 million locations globally. Trusted by leaders in retail, hospitality, and automotive, Uberall is shaping the future of location marketing.



[Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=262&secure%5Bdisplayable_resource_id%5D=1258&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1258&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=13886&secure%5Bresource_id%5D=262&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-reputation-management&secure%5Btoken%5D=6ad5f39fe616435fb3729d27ae019fb15412f1cb6f99c668cc64fea7ccff6ef1&secure%5Burl%5D=https%3A%2F%2Fuberall.com%2Fen-us%2Fdemo%3Futm_source%3Dg2&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Birdeye](https://www.g2.com/products/birdeye/reviews)
  Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One Platform Replace your fragmented stack with a single enterprise platform that manages reviews, listings, social, AI visibility, surveys and more across locations. Unified Data Aggregate signals from reviews, social, messaging, surveys, listings and third party integrations such as CRM into a single customer profile per location - powering personalized campaigns and smarter AI execution AI Agents That Execute Configure AI agents with your brand voice, custom triggers, and location-level rules. They respond to reviews, publish social posts, engage leads via chat, and surface actionable insights — automatically, at scale. Built for Multi-Location Complexity Designed from the ground up for multi-location brands. Features like role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. Enterprise-Ready: SSO, audit logging, HIPAA, SOC 2, GDPR compliance.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3,897

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.3/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.4/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** https://www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye_ (5,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2837064/ (1,430 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Hospital & Health Care, Real Estate
  - **Company Size:** 48% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1070 reviews)
- Helpful (1068 reviews)
- Review Management (884 reviews)
- Customer Support (748 reviews)
- Features (607 reviews)

**Cons:**

- Missing Features (248 reviews)
- Improvement Needed (173 reviews)
- Review Management (169 reviews)
- Limited Features (150 reviews)
- Learning Curve (143 reviews)

  ### 2. [SOCi](https://www.g2.com/products/soci/reviews)
  SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3,916

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customer Feedback:** 8.6/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.6/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [SOCi](https://www.g2.com/sellers/soci)
- **Company Website:** https://www.soci.ai/
- **Year Founded:** 2012
- **HQ Location:** San Diego, California
- **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Property Manager
  - **Top Industries:** Real Estate, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1212 reviews)
- Post Scheduling (808 reviews)
- Scheduling Posts (653 reviews)
- Centralized Management (645 reviews)
- Scheduling (633 reviews)

**Cons:**

- Missing Features (301 reviews)
- Posting Issues (275 reviews)
- Limited Features (237 reviews)
- Learning Curve (205 reviews)
- Improvement Needed (185 reviews)

  ### 3. [Reputation](https://www.g2.com/products/reputation/reviews)
  Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,397

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.0/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.5/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** https://reputation.com/
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation_Com (10,929 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Community Manager, Property Manager
  - **Top Industries:** Automotive, Real Estate
  - **Company Size:** 45% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (222 reviews)
- Review Management (163 reviews)
- Helpful (149 reviews)
- Centralized Reviews (129 reviews)
- Reputation Management (114 reviews)

**Cons:**

- Improvement Needed (54 reviews)
- Review Management (46 reviews)
- Missing Features (44 reviews)
- Reporting Issues (33 reviews)
- Review Issues (33 reviews)

  ### 4. [Podium](https://www.g2.com/products/podium/reviews)
  Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,986

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.1/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.3/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** https://www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ (4,190 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9203219/ (1,493 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, General Manager
  - **Top Industries:** Automotive, Retail
  - **Company Size:** 59% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (393 reviews)
- Helpful (352 reviews)
- Easy Communication (314 reviews)
- Communication (312 reviews)
- Useful (224 reviews)

**Cons:**

- Missing Features (95 reviews)
- Messaging Issues (94 reviews)
- Limited Features (77 reviews)
- Expensive (71 reviews)
- Poor Customer Support (65 reviews)

  ### 5. [Yext](https://www.g2.com/products/yext/reviews)
  Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed by billions of trusted data points benchmarked against the competition, Yext provides unmatched visibility into brand performance at both the global and hyper-local level. From insight to impact, you get actionable recommendations and a suite of integrated tools to execute at scale. The result: clarity, control, and confidence that customers discover you everywhere it matters. To learn more about Yext, visit yext.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,056

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customer Feedback:** 8.4/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 7.7/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 7.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Yext](https://www.g2.com/sellers/yext)
- **Company Website:** https://www.yext.com
- **Year Founded:** 2006
- **HQ Location:** New York
- **Twitter:** @yext (21,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/515401/ (2,348 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Hospital & Health Care
  - **Company Size:** 38% Enterprise, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (360 reviews)
- Helpful (199 reviews)
- Centralized Management (189 reviews)
- Customer Support (182 reviews)
- Features (165 reviews)

**Cons:**

- Complex Usability (99 reviews)
- Learning Curve (83 reviews)
- Difficult Learning (80 reviews)
- Difficult Navigation (68 reviews)
- Limited Features (67 reviews)

  ### 6. [HighLevel](https://www.g2.com/products/highlevel/reviews)
  HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 600

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customer Feedback:** 8.8/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 7.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel)
- **Company Website:** https://gohighlevel.com
- **Year Founded:** 2018
- **HQ Location:** Dallas, Texas
- **Twitter:** @gohighlevel (8,530 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/highlevel/ (2,132 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Consulting
  - **Company Size:** 62% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Features (156 reviews)
- Helpful (140 reviews)
- Customer Support (139 reviews)
- Feature Richness (127 reviews)
- Automation (124 reviews)

**Cons:**

- Learning Curve (141 reviews)
- Missing Features (91 reviews)
- Steep Learning Curve (90 reviews)
- Not Intuitive (56 reviews)
- Poor Customer Support (53 reviews)

  ### 7. [Liftify](https://www.g2.com/products/liftify/reviews)
  Liftify helps brands grow their customer base and boost lifetime value. Optimize your marketing spend to expand reach, convert leads, and drive organic growth.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 153

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.7/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.0/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Liftify](https://www.g2.com/sellers/liftify)
- **Company Website:** https://liftify.com
- **Year Founded:** 2020
- **HQ Location:** Indianapolis, US
- **LinkedIn® Page:** https://www.linkedin.com/company/liftify (16 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, General Manager
  - **Top Industries:** Consumer Services, Construction
  - **Company Size:** 59% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (48 reviews)
- Ease of Use (40 reviews)
- Review Increase (40 reviews)
- Helpful (35 reviews)
- Effective (21 reviews)

**Cons:**

- Poor Reporting (3 reviews)
- Access Limitations (1 reviews)
- Content Repetition (1 reviews)
- Filtering Issues (1 reviews)
- Integration Issues (1 reviews)

  ### 8. [NiceJob](https://www.g2.com/products/nicejob/reviews)
  NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referrals, and repeat customers. We automate review collection, amplify your best feedback across social media and search engines, and drive real revenue with features like Reviews, Social Proof, and Get Repeats—helping you build trust, re-engage past clients, and turn more visitors into paying customers. 🏆 The leading Reputation Marketing platform 🚀 Effortlessly boost reviews, grow repeat sales, and win more business 😍 Rated ⭐⭐⭐⭐⭐ and trusted by over 7,000 businesses Our platform also powers your social media with authentic customer content, improves your local SEO, and drives more traffic to your website by turning great experiences into powerful social proof. No contracts. 14-day free trial. Just $75/month for our Reviews plan. → Start your free trial at nicejob.com ←


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 407

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.2/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.8/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Paystone](https://www.g2.com/sellers/paystone)
- **Company Website:** https://www.paystone.com/
- **Year Founded:** 2002
- **HQ Location:** Montréal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/paystone/ (185 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Construction, Consumer Services
  - **Company Size:** 92% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (52 reviews)
- Review Increase (45 reviews)
- Review Management (41 reviews)
- Easy Setup (36 reviews)
- Helpful (33 reviews)

**Cons:**

- Missing Features (7 reviews)
- Expensive (6 reviews)
- Review Management (6 reviews)
- Communication Delays (5 reviews)
- Contact Management (5 reviews)

  ### 9. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews)
  G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,248

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.1/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 6.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [G2](https://www.g2.com/sellers/g2)
- **Company Website:** https://www.g2.com
- **Year Founded:** 2012
- **HQ Location:** Chicago, USA
- **Twitter:** @G2dotcom (32,978 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,448 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 44% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (241 reviews)
- Authenticity (167 reviews)
- Reviews (143 reviews)
- User Reviews (141 reviews)
- Real Reviews (131 reviews)

**Cons:**

- Review Issues (105 reviews)
- Biased Reviews (65 reviews)
- Lack of Clarity (55 reviews)
- Time Consumption (34 reviews)
- Confusion (30 reviews)

  ### 10. [Yotpo](https://www.g2.com/products/yotpo/reviews)
  Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 252

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.1/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.2/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Yotpo](https://www.g2.com/sellers/yotpo)
- **Company Website:** https://www.yotpo.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Yotpo (19,264 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1515446/ (803 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 73% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (22 reviews)
- Customer Support (21 reviews)
- Helpful (16 reviews)
- Reviews (14 reviews)
- Review Management (12 reviews)

**Cons:**

- Expensive (11 reviews)
- Missing Features (8 reviews)
- Limited Features (6 reviews)
- Limited Functionality (6 reviews)
- Feature Limitations (5 reviews)

  ### 11. [Experience.com](https://www.g2.com/products/experience-com/reviews)
  Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 365

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.4/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** https://experience.com/
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** https://www.linkedin.com/company/7790598/ (257 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Branch Manager, Loan Officer
  - **Top Industries:** Financial Services, Real Estate
  - **Company Size:** 42% Mid-Market, 30% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (103 reviews)
- Helpful (78 reviews)
- Customer Support (76 reviews)
- Review Management (66 reviews)
- Experience (56 reviews)

**Cons:**

- Linking Issues (18 reviews)
- Reporting Issues (12 reviews)
- Missing Features (11 reviews)
- Social Media Integration (11 reviews)
- Connection Issues (9 reviews)

  ### 12. [Edge](https://www.g2.com/products/eyerate-reviews-edge/reviews)
  Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth. Edge’s industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis’ Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 191

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.5/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.6/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Edge](https://www.g2.com/sellers/edge-1536268d-e597-4aa5-aaa9-8cdcc4897a27)
- **Year Founded:** 2019
- **HQ Location:** Elk Grove, US
- **LinkedIn® Page:** https://www.linkedin.com/company/eyerate/ (70 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Budtender, General Manager
  - **Top Industries:** Retail, Health, Wellness and Fitness
  - **Company Size:** 66% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (110 reviews)
- Customer Support (95 reviews)
- Ease of Use (47 reviews)
- Reviews (35 reviews)
- Navigation Ease (26 reviews)

**Cons:**

- Poor Customer Support (8 reviews)
- Delays (7 reviews)
- Learning Curve (7 reviews)
- Missing Features (7 reviews)
- Review Management (6 reviews)

  ### 13. [Right Choice](https://www.g2.com/products/right-choice/reviews)
  RightChoice is an AI-powered Local Listings Management Software built to help local and multi-location businesses to manage listings, improve local rankings, and monitor AI Ranking from all-in-one platform including ChatGPT, Gemini & other AI Models. Our Dashboard combines listings management, reputation management, competitor tracking, and an AI Ranker Tools to help businesses stay accurate, visible, and competitive across Google, Bing, Apple, Waze, and 70+ directories. Key features include: 1. AI Ranker Tool for tracking rankings across AI platforms. 2. Local Keyword Position Tracker 3. Competitor Listings & Ranking Tracker 4. Reviews & Reputation Management with AI auto-replies 5. Customer Sentiment Analysis 6. Geo Grid Tracker for hyperlocal visibility 7. Profile Strength & Suspension Risk Audit 8. Local Business Listing Management 9. 70+ Directory Integrations 10. AI Content Generation & Automated Post Scheduling 11. Advanced Reporting & Keywords Analytics RightChoice is ideal for local businesses, agencies, franchises, and multi-location brands looking for a scalable Local Listings Management and Reputation Platform with built-in AI Insights & Recommendations. Manage listings. Track rankings. Monitor AI visibility. Grow locally, at scale!


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 161

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customer Feedback:** 10.0/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 9.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [RightChoice.Ai](https://www.g2.com/sellers/rightchoice-ai)
- **Year Founded:** 2023
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** https://www.linkedin.com/company/rightchoiceai (797 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Head
  - **Top Industries:** Retail, Automotive
  - **Company Size:** 45% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (48 reviews)
- Customer Support (35 reviews)
- Helpful (31 reviews)
- Easy Integrations (29 reviews)
- Time Saving (29 reviews)

**Cons:**

- Software Bugs (13 reviews)
- Software Bugs/Issues (13 reviews)
- Limited Features (11 reviews)
- Improvement Needed (9 reviews)
- Missing Features (8 reviews)

  ### 14. [Feefo](https://www.g2.com/products/feefo/reviews)
  Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers 


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 130

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.3/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 6.3/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 7.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Feefo](https://www.g2.com/sellers/feefo)
- **Company Website:** https://www.feefo.com/
- **Year Founded:** 2010
- **HQ Location:** Petersfield, United Kingdom
- **Twitter:** @Feefo_Official (6,294 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/847730/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Managing Director
  - **Top Industries:** Retail, Leisure, Travel & Tourism
  - **Company Size:** 52% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (58 reviews)
- Ease of Use (47 reviews)
- Helpful (42 reviews)
- User-Friendly (32 reviews)
- Team Helpfulness (26 reviews)

**Cons:**

- Missing Features (9 reviews)
- Poor Reporting (8 reviews)
- Improvement Needed (7 reviews)
- Limited Customization (6 reviews)
- Difficult Reporting (5 reviews)

  ### 15. [Partoo](https://www.g2.com/products/partoo/reviews)
  At Partoo, our mission is to make businesses more visible on the Internet, to improve their e-reputation and to help them gain more customers. Our all-in-one solution empowers strategic decision-making through intuitive dashboards, enabling decision-makers to measure ROI and foster lasting customer relationships. Partoo works with a wide range of local and international companies across various industries, including small and medium-sized businesses, as well as large corporations like McDonald's, Toyota, Carrefour, and Sports Direct. The simplicity of our local listing solution enables companies to manage the tool at both local and brand levels. Partoo boasts a team of over 400 professionals and serves more than 400 clients in over 100 countries Products Details Partoo helps companies grow with the following products by meeting its 3 objectives: Get Found, Get Chosen and Get Clients. Get found: - Presence Management: automatically broadcast your stores’ information on the main directories, GPS, search engines, social networks and opinion websites. - Store Locator: optimise your website with a Store Locator and customisable pages per location. Make your Point of Sales stand out on the queries associated with your activity. Get chosen: - Review Management: centralise the reviews left on your listings, whether they come from Google, TripAdvisor or Facebook. Get regular reports, analyse them and respond from a single interface. - Review Booster: encourage satisfied customers to leave positive reviews on Google Business Profile via SMS invites. Get clients: - Messages: centralise messages received from Google Business Profile, Facebook Messenger, and Instagram and easily reply to them centrally or locally!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 50

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.5/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.2/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Partoo](https://www.g2.com/sellers/partoo)
- **Year Founded:** 2014
- **HQ Location:** Paris
- **LinkedIn® Page:** https://www.linkedin.com/company/partoo/ (475 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Automotive
  - **Company Size:** 33% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Customer Service (3 reviews)
- Customer Support (3 reviews)
- Helpful (3 reviews)
- Helpfulness (3 reviews)

**Cons:**

- Expensive (2 reviews)
- High Pricing (2 reviews)
- Pricing Issues (2 reviews)
- Google Bugs (1 reviews)
- Performance Issues (1 reviews)

  ### 16. [YouScan](https://www.g2.com/products/youscan/reviews)
  YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 279

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.2/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.7/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** https://www.youscan.io/en
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan_io (440 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (91 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 47% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (47 reviews)
- Helpful (45 reviews)
- Ease of Use (41 reviews)
- Analytics (30 reviews)
- Social Listening (30 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)
- Slow Performance (13 reviews)
- Limited Features (11 reviews)
- Data Inaccuracy (9 reviews)

  ### 17. [Reviews.io](https://www.g2.com/products/reviews-io/reviews)
  REVIEWS.io - Turn Trust into Growth with Social Proof That Converts REVIEWS.io empowers high-growth eCommerce brands to collect, manage, and amplify the voice of their customers through reviews and user-generated content (UGC). Whether you're looking to boost conversion rates, build long-term trust, or improve marketing performance—REVIEWS.io makes it easy. Automate the collection of product, company, photo, and video reviews via email, SMS, or through integrations with Klaviyo, Shopify Flow, and beyond. Display them seamlessly with over 15 fully customizable, on-brand widgets that elevate your website, email campaigns, and social media presence. Enhance your Google visibility with integrated star ratings to improve performance across both paid and organic channels. Collect deeper insights with first-party data tools like Attributes and Surveys, and syndicate your reviews to key third-party platforms to extend your reach. With over a decade of experience and thousands of 5-star rated customers, REVIEWS.io is trusted by over 12,000 leading brands to drive real business outcomes. Now part of Clearer.io, we’re helping brands build better buying experiences powered by authentic customer voice. “We saw a 38% uplift in conversions after implementing REVIEWS.io widgets across product and category pages.” — Head of Digital Commerce, Boxraw Why Brands Choose REVIEWS.io ✓ 15+ customizable review & UGC widgets ✓ Google Shopping & SEO-ready with structured data ✓ Deep integrations: Shopify, Klaviyo, Gorgias & more ✓ First-party data for better segmentation & targeting ✓ Proven ROI with fast time to value and white-glove support Whether you're launching your first campaign or scaling globally, REVIEWS.io gives you the tools to turn customer feedback into your most powerful growth engine. Join thousands of brands already building trust, driving revenue, and standing out in a crowded market with REVIEWS.io.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 628

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.4/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.1/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [clearer.io](https://www.g2.com/sellers/clearer-io)
- **Year Founded:** 2022
- **HQ Location:** Boston, MA
- **Twitter:** @clearer_io (171 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clearerio/ (167 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, Managing Director
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 84% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (91 reviews)
- Helpful (53 reviews)
- Ease of Use (40 reviews)
- Team Helpfulness (33 reviews)
- Response Time (24 reviews)

**Cons:**

- Expensive (11 reviews)
- Poor Customer Support (8 reviews)
- Difficult Setup (6 reviews)
- Review Issues (6 reviews)
- Difficult Navigation (5 reviews)

  ### 18. [Okendo](https://www.g2.com/products/okendo/reviews)
  Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 18,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 325

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.4/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 4.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 6.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Okendo](https://www.g2.com/sellers/okendo)
- **Company Website:** https://www.okendo.io
- **Year Founded:** 2016
- **HQ Location:** Sydney, Australia
- **Twitter:** @GetOkendo (1,259 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13228018 (149 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 64% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (183 reviews)
- Customer Support (159 reviews)
- Helpful (129 reviews)
- Features (119 reviews)
- Easy Setup (96 reviews)

**Cons:**

- Limited Customization (29 reviews)
- Missing Features (26 reviews)
- Expensive (24 reviews)
- Lack of Customization (21 reviews)
- Usage Difficulty (18 reviews)

  ### 19. [Synup](https://www.g2.com/products/synup/reviews)
  Synup is an operating system built for marketing agencies to help them grow revenue, retain clients, and deliver a better end-client experience, all from one platform. Instead of agencies juggling multiple disconnected tools for sales, client management, and service delivery, Synup brings everything together. Agencies use Synup to streamline how they deliver listings, reputation, social media & other marketing services, while replacing 5+ tools to manage their agency operations. With AI-powered automations, built-in client churn forecasting, and white label marketing apps, Synup replaces fragmented agency workflows with one powerful platform. ✔️ Offer essential marketing apps to all your SMB clients at no extra cost ✔️ Forecast churn risk using client health scores and usage patterns. ✔️ Build a single source of truth for all client information, enriched with AI-powered fields. ✔️ Capture & enrich leads instantly using AI-powered prospecting tools. ✔️ Manage sales pipelines with custom stages for marketing services and retainers. ✔️ Track tasks and deliverables across marketing campaigns. ✔️ Create and send invoices directly from Synup and automate your billing workflows.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 309

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customer Feedback:** 8.9/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.3/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Synup](https://www.g2.com/sellers/synup)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @synup (3,078 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9322483/ (81 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 76% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (92 reviews)
- Helpful (65 reviews)
- Customer Support (61 reviews)
- Review Management (60 reviews)
- Centralized Management (51 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Feature Limitations (12 reviews)
- Difficult Learning (11 reviews)
- Improvement Needed (9 reviews)
- Lack of Features (9 reviews)

  ### 20. [Localo](https://www.g2.com/products/localo/reviews)
  Localo is a local marketing automation platform that helps SEO professionals, marketing agencies, and freelancers manage, optimize, and scale local search engine optimization for their clients' Google Business Profiles. Local SEO has become increasingly complex. Organic local visibility is shrinking as paid placements expand across Google Maps and local search results. Google's enforcement of business listing quality has intensified, with profile suspensions and unauthorized edit attempts becoming more frequent. Meanwhile, agencies face thinning margins and growing client expectations. Localo was built to address exactly these challenges. The platform consolidates local SEO workflows into a guided automation system. Instead of checking rankings manually, Localo tracks keyword positions across a grid of geographic points, revealing how visibility varies at the street level — not just the city average. Instead of building reports from scratch, the platform auto-generates branded, white-label performance reports covering ranking trends, review metrics, citation health, and optimization progress. AI-powered features run throughout the platform. The content publisher learns a business's authentic voice and generates Google Business Profile posts that match it. The review manager suggests personalized responses to each customer review rather than using generic templates. The Smart Tasks engine delivers weekly, business-specific optimization recommendations ranked by expected impact, so specialists always know what to focus on next. Profile protection runs continuously, monitoring for unauthorized changes, competitor sabotage, and incorrect information edits — alerting users before damage is done. The citations manager builds and maintains consistent business directory listings, prioritizing high-authority sources with dofollow backlinks. For agencies looking to grow, Localo includes a client acquisition workflow with lead scoring, growth potential analysis, and white-label position maps that convert prospects into paying clients. The platform supports all countries and languages. Over 26,000 Google Business Profiles are managed through Localo by approximately 2,500 agency and freelancer customers worldwide. Plans start at 19 dollars per month, with a free option and a 30-day money-back guarantee. Localo holds a 4.9-star rating on G2 from over 130 verified reviews." - to mamy na Trustpilot


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 133

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.3/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 6.5/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Localo](https://www.g2.com/sellers/localo)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **LinkedIn® Page:** https://www.linkedin.com/company/surfer-local/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Construction
  - **Company Size:** 94% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Features (8 reviews)
- Time-saving (8 reviews)
- Easy Setup (7 reviews)
- Simple (7 reviews)

**Cons:**

- Improvement Needed (2 reviews)
- Inaccuracy (2 reviews)
- Inaccurate Data (2 reviews)
- Missing Features (2 reviews)
- Tagging Issues (2 reviews)

  ### 21. [EmbedReviews](https://www.g2.com/products/embedreviews/reviews)
  EmbedReviews is a complete online review management software that can automatically generate all your customer reviews and display them in the form of a review widget on your website. It is an advanced online reputation management software that allows businesses to manage all their online reviews on one dashboard. You can automate the reviews process, manage it, do review monitoring, respond to your customer feedback from one spot, and receive real-time alerts every time there is a new review. No more manual copy-pasting of reviews. Just provide simple permissions to your social media platforms and review site accounts and let the system fetch all your reviews. The software will connect to your Google and Facebook accounts, generate the reviews, you can monitor reviews, and pick which one you want to be displayed. Users can collect reviews on any website in a web-collect form and send email or SMS requests for more. Ask for customer satisfaction via messaging by sending review requests via email and SMS to get feedback and earn your customer's trust with customer interactions. Thanks to this reputation management tool, you can display star ratings in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction. Trusted by over 50.000 businesses of all sizes, it's a simple and affordable reputation management platform for every kind of business size, no matter if it is an international or local business. Main benefits: Boost your business' credibility with reviews that your customers want to share Streamline your online presence and let new customers find you faster Put the review collection process on auto-pilot and save tons of time Complete management of your reviews from one dashboard Ensures control over your reputation by filtering the negative feedback you don't want to show Changes customer perception and improves customer experience Gives trustworthiness and authority to the brand Drives traffic and conversions Helps you get found in Google Improves the rankings with reviews Lets happy customers speak for the brand Encourages new reviews Collect real feedback from any website in seconds Easy to use for non-tech people Starts working immediately, no coding skills needed Works with any website Saves tons of time Here is what you get when using EmbedReviews: 10+ templates to create a customizable widget that will best fit your brand Aggregated star rating snippets for your web pages to improve local SEO and dominate search engine results. Review badges to show your average rating from multiple sources in a single badge. Option to handpick your reviews. Show the positive reviews and leave the negative reviews aside. Fetch the reviews you want to appear on your website while eliminating the bad reviews. Create unlimited review forms for your website and start getting more reviews from your website. Amplify and re-use your customer testimonials for ad campaigns and let them convert users to customers. Facebook auto-responder to automate the responding process. Advanced analytics to track your progress. Custom CSS to create your desired on-site widgets with the next level customization that matches your brand entirely. WordPress plugin that works smoothly with WordPress websites. The official plugin is easy to install and implement. Make your best review mix from multiple review platforms: Facebook pages, Google location, Yelp, or reviews that you've submitted manually. Get dedicated real-time customer support and overcome any obstacle you may face in the process of your CRM.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.6/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.7/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [EmbedSocial](https://www.g2.com/sellers/embedsocial)
- **HQ Location:** Skopje, MK
- **Twitter:** @EmbedSocial (423 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9492319 (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail, Real Estate
  - **Company Size:** 85% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (24 reviews)
- Ease of Use (19 reviews)
- Helpful (15 reviews)
- Team Helpfulness (8 reviews)
- Customization (7 reviews)

**Cons:**

- Expensive (7 reviews)
- Limited Customization (3 reviews)
- Complexity (1 reviews)
- Content Repetition (1 reviews)
- Difficult Navigation (1 reviews)

  ### 22. [Digital Air Strike](https://www.g2.com/products/digital-air-strike/reviews)
  Quickly improve your online reputation and digital presence with award-winning technology that attracts new consumers, converts them into buyers, and builds customer loyalty and repeat business. Targeted ads online and on streaming services deliver high-quality leads to your business, while our award-winning review generation and management improve your online reputation on Google, Facebook, Yelp, and more. Custom posts on Google, Facebook, Twitter, Instagram, and YouTube engage with your audience and turn search, social and reviews sites into lead generators for your business. AI-powered chatbots engage your customers on your website, Facebook page, and via text message so no leads are lost and you provide 24/7 customer service. Our team of experts optimizes all software and services to ensure you get the results you want.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 49

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.4/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 9.4/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Digital Air Strike](https://www.g2.com/sellers/digital-air-strike)
- **Year Founded:** 2007
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @DigitalAirStrk (5,132 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/digital-air-strike/about (161 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Automotive
  - **Company Size:** 66% Mid-Market, 34% Small-Business


  ### 23. [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)
  ReputationStacker's review management software helps businesses get more reviews, rank higher in local search, and win more customers... automatically. It’s a completely hands-off reputation management system, so you can focus on running your business while the system does the work for you. RS’s reporting suite turns qualitative feedback from reviews and NPS surveys into quantified, actionable data you can use to immediately improve your business and create better customer experiences... which of course drives more positive reviews. ReputationStacker is built to scale, making it especially powerful for multi-location businesses looking to boost reviews, improve customer experience, and dominate local search.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 47

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.7/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 10.0/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 9.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [ReputationStacker](https://www.g2.com/sellers/reputationstacker)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/reputationstacker/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Services, Health, Wellness and Fitness
  - **Company Size:** 51% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Review Increase (11 reviews)
- Reputation Management (8 reviews)
- Automation (7 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Connection Issues (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Filtering Limitations (1 reviews)

  ### 24. [ConsumerAffairs.com](https://www.g2.com/products/consumeraffairs-com/reviews)
  With ConsumerAffairs for Brands, you can take control of the conversation happening about your products and services. Our reputation management platform, allows brands to not only collect consumer reviews in multiple ways but also communicate and resolve consumer concerns, increase star ratings and generate new customer leads.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customer Feedback:** 9.3/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 8.9/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [ConsumerAffairs](https://www.g2.com/sellers/consumeraffairs)
- **Year Founded:** 1998
- **HQ Location:** Tulsa, Oklahoma
- **Twitter:** @ConsumerAffairs (9,590 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1388840/ (198 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Services
  - **Company Size:** 55% Mid-Market, 36% Enterprise


  ### 25. [AppFollow](https://www.g2.com/products/appfollow/reviews)
  AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 192

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customer Feedback:** 8.9/10 (Category avg: 8.8/10)
- **Digital Media Monitoring:** 6.7/10 (Category avg: 8.0/10)
- **Competitive Intelligence:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO (2,966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6403242/ (69 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Social Media Manager
  - **Top Industries:** Information Technology and Services, Computer Games
  - **Company Size:** 64% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- AI Integration (2 reviews)
- Centralized Reviews (2 reviews)
- Business Growth (1 reviews)
- Centralized Management (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Expensive (1 reviews)
- Improvements Needed (1 reviews)
- Inaccuracy (1 reviews)
- Review Management (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Review Management Software](https://www.g2.com/categories/review-management-software)
- [Local SEO Software](https://www.g2.com/categories/local-seo)
- [Local Listing Management Software](https://www.g2.com/categories/local-listing-management)



---

## Buyer Guide

### What You Should Know About Online Reputation Management Software

### What is Online Reputation Management Software?

Online reputation management software, also known as review management software, is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels.

In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof.

#### What Types of Online Reputation Management Software Exist?

Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.

### What are the Common Features of Online Reputation Management Software?

Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews.

**Customer feedback:** Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics.

**Review generation:** Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email, SMS, or messaging platforms. As a result, many products integrate with or offer features from other popular software solutions, such as [email marketing software](https://www.g2.com/categories/email-marketing), [live chat software](https://www.g2.com/categories/live-chat), and [SMS marketing software](https://www.g2.com/categories/sms-marketing).

[**Competitive intelligence**](https://www.g2.com/categories/online-reputation-management/f/competitive-intelligence) **:** Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features that enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their products or marketing strategies.

**Sentiment analysis:** Many online reputation management products incorporate [natural language processing (NLP) software](https://www.g2.com/categories/natural-language-processing-nlp) algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising.

**Social media marketing:** In online reputation management platforms, [social media marketing tools](https://www.g2.com/categories/social-media-marketing) help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, businesses need to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences.

Other Features of Online Reputation Management Software: [Digital Media Monitoring Capabilities](https://www.g2.com/categories/online-reputation-management/f/digital-media-monitoring), [Employee Performance Capabilities](https://www.g2.com/categories/online-reputation-management/f/employee-performance), [Revenue Reporting Capabilities](https://www.g2.com/categories/online-reputation-management/f/revenue-reporting), [Social Media Management Capabilities](https://www.g2.com/categories/online-reputation-management/f/social-media-management), [Team Workflow Capabilities](https://www.g2.com/categories/online-reputation-management/f/team-workflow)

### What are the Benefits of Online Reputation Management Software?

Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines.

**Review management:** Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Since it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience.

**Review automation:** It can be difficult for businesses to gather positive, verified feedback from real customers, but online reputation management software makes the process easier with capabilities for collecting reviews from a business’ customer base. These products come equipped with customizable surveys and forms that can be sent to customers, usually via email or SMS. Advanced solutions offer workflows to automate review generation. For example, a review request may be sent to a customer after they make a purchase or finish a conversation with customer support. Most products will enable businesses to collect customer reviews for a variety of review sites, social media platforms, and search engines, although some may focus on only one channel.

**Reputation monitoring:** With so many channels available for consumers to share their experiences with a product or business, it can be difficult for companies to gain an overall view of their brand’s reputation. Online reputation management platforms monitor multiple outlets where consumers may be leaving feedback about a business, so marketers and business owners don’t have to worry about tracking a dozen different review sites, directories, and social media channels. Review management software allows them to see all their brand’s reviews and ratings from a single dashboard. These solutions also enable businesses to view historical performance, which can be useful for understanding how a brand’s reputation has changed over time.

**Search engine optimization (SEO):** Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.

### Who Uses Online Reputation Management Software?

Online reputation management software provides numerous benefits and features for both internal and customer-facing teams.

**Customer service:** Customer service teams use online reputation management software to monitor review sites for new customer feedback. Users can be alerted when a negative review is posted, so customer service reps can respond immediately. If a rep can resolve the complaint, the customer may feel inclined to edit their review and give the business a more favorable rating.

**Marketing teams:** Marketers use online reputation management platforms to source marketing materials. Positive customer reviews and testimonials are a valuable form of social proof and can be leveraged in digital advertising, social media marketing, and other promotions. Online reputation management products also provide important customer demographic data, which marketers can use to assess their marketing campaigns and create targeted campaigns that align with the customers’ demographics.

**Product managers:** While product managers may not interact with online reputation management software directly, they can greatly benefit from the data the platforms provide. If many customers write reviews complaining about the same product feature, online reputation management solutions can capture their feedback and identify the product feature as a common issue for customers. This information can help product managers understand pain points within their product and make improvements for future versions.

#### Software Related to Online Reputation Management Software

Related solutions that can be used together with online reputation management software include:

[Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** Some online reputation management platforms offer features of social media monitoring software. These tools help companies listen for a specific brand or keyword mentions across social media channels like Twitter, Facebook, and Instagram. Businesses use social media monitoring software to analyze customer sentiment, respond to positive or negative mentions, identify social trends, track competitors, and discover influencers.

[Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) **:** While online reputation management software collects a business’s reviews from external sources, enterprise feedback management (EFM) allows businesses to gather and store customer feedback internally. Companies use EFM applications to build surveys, solicit feedback, and calculate net promoter scores (NPS). The data collected through enterprise feedback management platforms can be distributed and leveraged throughout many different departments in an organization.

[Product reviews software](https://www.g2.com/categories/product-reviews) **:** E-commerce businesses use product reviews software to host reviews of products on their websites. These reviews help brands measure customer satisfaction, identify unhappy customers, and improve their products and customer experience. Though there is little overlap, some product review solutions also provide features of online reputation management software.

[Local listing management software](https://www.g2.com/categories/local-listing-management) **:** Online reputation is an important consideration for local businesses, which often rely on word of mouth, reviews, and online visibility to improve their foot traffic and sales. As a result, many online reputation management products contain features of local listing management. These solutions allow businesses to manage and update their online listings across directories, apps, and websites, ensuring a positive customer experience and improving local SEO.

### Challenges with Online Reputation Management Software

Depending on a business’ specific requirements and capabilities, adopting an online reputation management software can pose a few challenges.

**Compliance requirements:** Some industries must comply with certain standards to protect sensitive data or consumer privacy. For example, businesses in the healthcare industry must ensure their patients’ data remains confidential by working with software vendors that comply with HIPAA. If this is the case for a business, they must seek out vendors that promote compliance and ask about their privacy and security safeguards.

**Responding to negative feedback:** Not all reviews are going to be positive. Some customers are simply looking for a place to vent their frustrations, while others have genuine concerns or constructive feedback. It’s important to always respond to negative reviews—users must not ignore, delete, or hide negative reviews, as this can further erode the customers’ trust. Before implementing an online reputation management solution, businesses must establish the dos and don’ts of responding to reviews and make sure their team understands these guidelines. There are many resources online that advise on how to respond to negative reviews.

**Siloed information:** Online reputation management tools should be adopted by all stakeholders for a business to realize the product’s full potential. Ownership of the software may lie with only one department, but customer service and marketing teams should both be involved in the process of review management. By working together, marketing and customer service teams can respond effectively to negative feedback, resolve issues, and promote brand advocacy through positive reviews. Product managers should be looped in as necessary when customers make suggestions for new features or mention a bug. 

### How to Buy Online Reputation Management Software

#### Requirements Gathering (RFI/RFP) for Online Reputation Management Software

Whether a company is purchasing an online reputation management solution for the first time or looking to replace their current system, G2.com can assist buyers with the selection process.

Generally, the most important considerations for this type of software are the feature set, pricing, integrations, and customer support. Businesses should create a list of requirements based on their desired outcomes for the product, for example:

- Does the company want to prioritize review generation or is reputation monitoring the primary objective?
- If review automation is necessary, then the considered tools must integrate well with the current technology stack of a company.
- Some software vendors provide 24/7 support or even a managed service to help their customers respond to reviews. If a business requires this type of service, they can ask vendors about the level of support they offer.

#### Compare Online Reputation Management Software Products

**Create a long list**

Using their unique list of requirements, buyers should create a long list of potentially viable online reputation management products. They can consult online review sites like G2.com to find out which solutions are the most popular or have the highest satisfaction ratings. Take this opportunity to learn how the vendor manages their online reputation.

**Create a short list**

After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, compliance, and support may be factors that contribute to a product’s suitability. 

**Conduct demos**

All products on the buyer’s shortlist should be vetted by conducting demos. This is an opportunity to find out how a product works firsthand, so buyers must come prepared with questions guided by the requirements gathering conducted at the beginning of the selection process. If the product will be used by multiple teams within the company -- for example, marketing and customer service -- they can ask the vendor to walk through the product’s features for each persona. 

#### Selection of Online Reputation Management Software

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With review management software, it will be necessary to consult both managers and individual contributors in marketing and customer service departments, as they will likely be the heaviest users of the platform. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, most will offer flexible pricing plans based on the exact features the business needs or the length of the contract.

**Final decision**

To conclude the selection process, and before going all in, it is suggested to run a pilot program with a small group of users. If the platform meets all the requirements and is well received, the buyer can be confident in rolling out the platform to the rest of the company. If not, it might be time to try another product from the short list.

### Online Reputation Management Software Trends

**Social media**

While only a small percentage of customers will take the initiative to write a review for a business without being asked, many more are likely to mention a brand, product, or service on social media. As a result, businesses need to invest in social listening if they are serious about managing their online reputation. Many online reputation management products provide enhanced social media monitoring features that enable users to track brand mentions, engage with customers, search and filter discussions, and identify trending topics. These tools can even help businesses engage in [social customer service](https://www.g2.com/categories/social-customer-service).

**Natural language processing**

It is increasingly common for reputation management tools to have built-in [natural language understanding (NLU)](https://www.g2.com/categories/natural-language-understanding-nlu) capabilities to assist with keyword tagging, topic clustering, and sentiment analysis. These features make it possible not only for businesses to monitor their reviews, but to make data-driven decisions based on emerging trends and customer sentiment. For products that leverage artificial intelligence to consolidate and analyze customer feedback from other channels and not just review sites, buyers can browse G2’s category for [feedback analytics software](https://www.g2.com/categories/feedback-analytics).

### FAQs for Online Reputation Management Software

### Most Popular FAQs

#### Which Online Reputation Management Software has the best reviews?

Across verified buyer reviews on G2, a handful of platforms consistently receive the highest scores for overall satisfaction, recommendation rates, and support quality. Here are the top-rated options:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — A streamlined review generation tool that automates customer outreach to build a stronger, more consistent review profile across platforms.
- [Okendo](https://www.g2.com/products/okendo/reviews) — A customer marketing platform that helps brands collect and showcase reviews, ratings, and user-generated content to drive trust and conversion.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — An all-in-one experience platform that centralizes reviews, messaging, and customer feedback to help businesses manage and improve their online reputation at scale.

#### What is the top software for managing online business reputation?

The most widely adopted platforms for managing online business reputation combine review monitoring, listing management, and customer feedback tools in a unified workflow. Top options used by businesses across industries include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — A comprehensive reputation and customer experience platform that consolidates reviews across 200+ sites, enabling businesses to respond, analyze, and improve in one place.
- [SOCi](https://www.g2.com/products/soci/reviews) — A social and reputation management platform built for multi-location brands, helping teams monitor local reviews and maintain brand consistency at scale.
- [Yext](https://www.g2.com/products/yext/reviews) — A digital presence platform that manages business listings, reviews, and search visibility across hundreds of directories and search engines simultaneously.
- [Reputation](https://www.g2.com/products/reputation/reviews) — An enterprise reputation management solution that aggregates customer feedback, competitive benchmarking, and location-level performance into actionable insights.

#### What is the best app for company reputation management?

The best apps for company reputation management offer real-time alerts, multi-platform monitoring, and tools to engage with customers quickly from anywhere. Leading picks based on verified reviews include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Provides a mobile-accessible, centralized dashboard for monitoring and responding to reviews and messages across the web, ideal for businesses managing their reputation on the go.
- [SOCi](https://www.g2.com/products/soci/reviews) — Delivers reputation management at scale for franchises and multi-location businesses, with tools to localize content and respond to reviews from a single platform.
- [G2 Marketing Solutions](https://www.g2.com/products/g2-marketing-solutions/reviews) — Helps software companies leverage G2 review data and buyer intent signals to build credibility and amplify their reputation within high-intent buying audiences.

#### What are the most popular community management tools for online platforms?

Popular community management tools in the online reputation space focus on monitoring brand sentiment, engaging customers across digital touchpoints, and centralizing multi-channel conversations. Widely reviewed solutions include:

- [SOCi](https://www.g2.com/products/soci/reviews) — Enables community managers at multi-location brands to engage with local audiences via reviews, social posts, and Q&A from one unified platform.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Combines review management with webchat, messaging, and survey tools, making it a strong fit for businesses looking to centralize community engagement.
- [YouScan](https://www.g2.com/products/youscan/reviews) — A social listening and visual intelligence platform that monitors brand mentions, consumer sentiment, and community trends across social media and the broader web.

#### How do you manage your online reputation?

Managing your online reputation effectively involves monitoring what's being said about your brand, responding to reviews in a timely manner, generating new reviews consistently, and resolving customer concerns before they escalate. A strong reputation management strategy typically includes four core pillars: proactive review generation, real-time monitoring across platforms, centralized response workflows, and analytics to track sentiment trends over time. Businesses that automate these workflows through dedicated software tend to see faster response times, higher review volumes, and improved customer trust. For a full breakdown of available tools, explore the [Online Reputation Management Software category on G2](https://www.g2.com/categories/online-reputation-management).

### Small Business FAQs

#### What is the most affordable Online Reputation Management Software for SMBs?

For [small and medium-sized businesses](https://www.g2.com/categories/online-reputation-management/small-business), cost-effective reputation tools often offer streamlined feature sets focused on review generation and basic monitoring without the overhead of enterprise pricing. Budget-friendly options with strong SMB user bases include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — A lightweight, automated review generation tool designed specifically for small businesses that want to grow their review count with minimal manual effort.
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — A reputation marketing platform built for service-based small businesses, automating review requests and referrals to generate more word-of-mouth growth.
- [Liftify](https://www.g2.com/products/liftify/reviews) — A Google review growth service that helps small businesses build a steady stream of customer reviews through a done-for-you, managed outreach model.

#### What is the best Online Reputation Management Software for startups?

Startups need reputation management tools that are fast to implement, intuitive to use, and deliver quick results without requiring a dedicated marketing team. Top-rated platforms among early-stage and growing businesses include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Earns a top ease-of-use score among reviewed users, making it one of the simplest tools for startups to launch a review generation program without technical overhead.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Offers a scalable all-in-one platform that startups can grow into, covering review management, messaging, and surveys from day one without needing multiple tools.
- [Okendo](https://www.g2.com/products/okendo/reviews) — A customer review platform favored by direct-to-consumer startups for its polished review widgets, UGC capabilities, and seamless e-commerce integrations.

#### Which Online Reputation Management Software is the most user-friendly for startups?

For startups with lean teams, ease of use is often the deciding factor. The best tools require minimal onboarding and deliver value quickly without technical complexity. The most user-friendly options based on verified ease-of-use scores include:

- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Achieves the highest ease-of-use rating in the category, with a simple setup that lets small teams automate review collection within minutes of signing up.
- [Okendo](https://www.g2.com/products/okendo/reviews) — Known for its clean interface and intuitive review management dashboard, Okendo is frequently highlighted by users for how easy it is to configure and manage day-to-day.
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Despite its broad feature set, Birdeye earns strong ease-of-use marks and provides robust onboarding support that helps new teams get up and running quickly.

#### What Online Reputation Management Software do small businesses in service industries use most?

Service-based [small businesses](https://www.g2.com/categories/online-reputation-management/small-business), including healthcare providers, real estate agencies, and consumer service companies—rely on reputation tools that make it easy to request, collect, and respond to reviews at the point of service. Platforms commonly used in these industries include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Widely used by healthcare, dental, and real estate professionals for its automated review request workflows and communication tools built with compliance-sensitive industries in mind.
- [SOCi](https://www.g2.com/products/soci/reviews) — Popular with multi-location service brands in real estate and automotive, where managing local reviews and listings at scale across dozens of storefronts is a daily operational need.
- [Liftify](https://www.g2.com/products/liftify/reviews) — A managed service model that handles the review generation process end-to-end, making it a strong fit for small service businesses that lack dedicated marketing resources.

#### How quickly can a small business get started with Online Reputation Management Software?

Most modern reputation management tools are cloud-based and designed for fast deployment, many [small business](https://www.g2.com/categories/online-reputation-management/small-business) users report going live within a day or less, with platforms like ReputationStacker and NiceJob offering near-instant setup through automated onboarding flows. Tools built specifically for SMBs consistently outperform enterprise-grade platforms in time-to-value, particularly for businesses that don't require deep CRM or POS integrations out of the gate. For those that do need integrations, platforms like [Birdeye](https://www.g2.com/products/birdeye/reviews) and [SOCi](https://www.g2.com/products/soci/reviews) offer pre-built connectors that accelerate deployment without requiring development resources.

### Enterprise FAQs

#### What is the best-rated Online Reputation Management Software for tech enterprises?

Technology companies and software vendors require reputation tools that integrate cleanly with existing tech stacks, support complex workflows, and surface actionable insights across large teams. The highest-rated platforms among [enterprise tech reviewers](https://www.g2.com/categories/online-reputation-management/enterprise) include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Earns its highest satisfaction scores from enterprise users, with strong marks for support quality and a robust API that enables deep integration with CRMs, marketing automation platforms, and vertical-specific systems.
- [G2 Marketing Solutions](https://www.g2.com/products/g2-marketing-solutions/reviews) — Particularly well-suited for B2B software companies, leveraging peer review data and buyer intent signals to build credibility and influence purchase decisions in high-consideration tech buying cycles.
- [Yext](https://www.g2.com/products/yext/reviews) — A digital presence platform used by global tech enterprises to manage listings, reviews, and search visibility at scale, with enterprise-grade governance, analytics, and role-based access controls.

#### What is the most reliable Online Reputation Management Software tool for enterprises?

Reliability for enterprise users means consistent platform uptime, responsive support at scale, and the ability to manage reputation across thousands of locations or product lines without manual intervention. The most consistently reliable platforms based on enterprise reviewer feedback include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Leads enterprise satisfaction metrics with the highest average star rating among platforms with substantial enterprise review volume, backed by strong support responsiveness scores and a dedicated enterprise success team.
- [SOCi](https://www.g2.com/products/soci/reviews) — Trusted by multi-location enterprise brands for its reliable reputation management infrastructure, including automated review response tools and local listing synchronization across hundreds of locations.
- [Reputation](https://www.g2.com/products/reputation/reviews) — An enterprise-grade platform designed for high-volume feedback management, offering competitive benchmarking, operational dashboards, and location-level performance tracking for complex organizations.

#### What is the best-reviewed Online Reputation Management Software for enterprise app integration?

Enterprise buyers prioritize platforms that connect cleanly with their existing marketing, CRM, and operations stack, making native integrations and open APIs a key evaluation criterion during the procurement process. Top-reviewed platforms for enterprise integration depth include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Offers thousands of integrations with CRM, EHR, PMS, and marketing automation platforms, making it the most integration-rich reputation management solution for enterprises with complex, multi-system tech environments.
- [Yext](https://www.g2.com/products/yext/reviews) — Provides deep integrations with enterprise CMSs, data platforms, and search ecosystems, enabling large organizations to maintain consistent, accurate brand information across all digital touchpoints.
- [SOCi](https://www.g2.com/products/soci/reviews) — Integrates with enterprise social, CRM, and paid advertising platforms to give multi-location brands a unified view of reputation and community engagement performance in one consolidated dashboard.

#### Which Online Reputation Management Software offers the best enterprise customer support?

For large organizations, the quality of vendor support, including dedicated account management, onboarding resources, and ongoing strategic guidance is often as important as the software capabilities themselves. Top platforms for enterprise support quality based on reviewer scores include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — Consistently earns high marks for support quality from enterprise reviewers, with users frequently citing responsive account management and hands-on onboarding as standout differentiators.
- [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) — Achieves a top support quality score across all reviewed users, with customers at every company size praising the attentiveness and responsiveness of its support team.
- [Reputation](https://www.g2.com/products/reputation/reviews) — Provides enterprise-level customer success resources including dedicated implementation support and strategic advisory services for brands managing reputation programs across hundreds of locations.

#### How do enterprises measure ROI from Online Reputation Management Software?

Enterprise teams typically measure return on reputation management investments through a combination of review volume growth, average star rating improvements, response rate benchmarks, and downstream metrics like organic search visibility, conversion rate lift, and customer retention. Platforms like [Reputation](https://www.g2.com/products/reputation/reviews) and [Birdeye](https://www.g2.com/products/birdeye/reviews) offer built-in ROI dashboards and competitive benchmarking reports that help enterprise stakeholders tie reputation performance directly to business outcomes. Reviewers across the [Online Reputation Management category on G2](https://www.g2.com/categories/online-reputation-management) frequently cite improved local search rankings, reduced customer acquisition costs, and increased review-driven conversions as the most measurable benefits of sustained reputation management programs.

**Last updated on April 22, 2026**