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Apollo.io Reviews & Product Details

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1 user Per Month

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Apollo.io Demo - Pipeline Builder
Find the right people and book quality meetings
Apollo.io Demo - Meeting Assistant
Close more deals, faster, with AI-assisted meetings
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Access accurate data where you need it, when you need it
Apollo.io Demo - Go-To-Market Platform
Run your entire sales cycle on unified customer data
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Apollo.io Reviews (9,347)

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Reviews

Apollo.io Reviews (9,347)

View 2 Video Reviews
4.7
9,347 reviews

Pros & Cons

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Kunal S.
KS
Ecommerce Consultant
Computer Software
Small-Business (50 or fewer emp.)
"Apollo helped me closing 100+ deals in 2025"
What do you like best about Apollo.io?

Apollo has become an essential part of my daily workflow. Whether I need to extract phone numbers and emails of prospects or gather information about an organization's tech stack, Apollo.io makes these tasks much more efficient. Running bulk campaigns is also seamless, and I appreciate that there is no noticeable latency—Apollo.io operates quickly and reliably. Apollo extension works really well. I have installed it with linkedin and browser. This gives me instant information about the companies I'm prospecting. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

There isn't much to mention, but over the past month, I've noticed that some of the contact numbers provided were inaccurate. I encountered instances where the same name was listed, but it turned out to be a different person. This has unfortunately led to the loss of a few credits. Review collected by and hosted on G2.com.

Aman K.
AK
Research Analyst
Small-Business (50 or fewer emp.)
"One should Explore the Benefits of Apollo.io its free, its user friendly and easy"
What do you like best about Apollo.io?

New things the apollo is that it have a separate split window in Chrome extension that is very easy to use I don't have to open apollo.in Chrome browser as just have to change the URL link of any LinkedIn or website and it opens their only it's the save lot of time. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing it can improve is to give direct numbers in mobile numbers of your profile persons so that I don't have to go for another to like a man food to get the direct number in mobile number because every time I see for dial numbers in Apollo it's just so the headquarters of his number and nothing else Review collected by and hosted on G2.com.

Aman S.
AS
Performance Marketing Head
Mid-Market (51-1000 emp.)
"Powerful Prospecting Tools, But Data Accuracy and Usability Need Work"
What do you like best about Apollo.io?

The best thing of Apollo.io is how it combines a large, accurate B2B contact database with powerful prospecting and outreach tools in one platform. The advanced filtering makes it easy to find highly relevant leads, and the built-in email sequencing and CRM integrations streamline the entire sales workflow. It saves time on lead research, improves targeting, and helps teams move faster from prospecting to outreach. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

What I dislike about Apollo.io is that data accuracy can sometimes vary, especially for smaller companies or non-US markets, which still requires manual verification. Some advanced features are locked behind higher pricing tiers, and the interface can feel overwhelming at first due to the number of options and settings available. Review collected by and hosted on G2.com.

Paul M.
PM
"Pricey Changes Diminish Value for Small Businesses"
What do you like best about Apollo.io?

I initially liked Apollo.io because it brought multiple outreach tools together at a great price for start-ups. It combined tools for website visits, identifying contacts, and doing outreach. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

At present, Apollo.io is not a tool you should invest in if you don't have it already. The current goal seems to be to extract maximum revenue from customers. This meant taking parts of the existing functionality and charging it as an 'add on.' Most of the development is behind a paywall with extra charges, and in many cases, small businesses cannot benefit without buying multiple licenses. Apollo.io should review its approach for small businesses, especially those not based in the US. Currently, to use the dialing feature in the UK, you need to buy the next tier, but this is not available unless you purchase multiple licenses. So essentially, core functionality is not available to any SME outside of the US. Review collected by and hosted on G2.com.

Response from Andy McCotter-Bicknell of Apollo.io

Thanks for the candid feedback. We appreciate you sharing what originally made Apollo valuable for your team.

We want to clarify a couple of points. You do not need to upgrade to a higher tier or purchase multiple seats to use the Dialer. A single-seat Basic plan can purchase the Dialer add-on independently, including for use outside the US. The add-on is priced as a flat fee rather than per-seat, which we believe is more accessible for small teams compared to many alternatives.

As Apollo has grown, we’ve invested heavily in features like inbound signals and dialing infrastructure, which come with real costs to operate and improve. Offering these as optional add-ons allows teams to pay only for what they need, while enabling us to continue investing in reliability and coverage.

Supporting small and international businesses remains important to us, and we regularly review pricing and packaging to keep Apollo accessible. If you’d like, our team is happy to walk through your setup and make sure you’re aware of all available options.

NS
Senior UX/UI Designer
Information Technology and Services
Mid-Market (51-1000 emp.)
"Effortless Customer Targeting and Outreach with Powerful AI Features"
What do you like best about Apollo.io?

Finding the right customer for our product is straightforward and efficient. Reaching out and following up with the right customer at the right time is also easy and saves time. Scheduling the outreach and crafting the personalisation message with the help of ai is very much helpful for us. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The recent update feels quite heavy, but that hasn't stopped us from using it. Over time, we adapted, though at first we felt overwhelmed by the sheer number of features. I suppose that's actually a good thing a platform offering so many features at a reasonable price. Review collected by and hosted on G2.com.

AG
Sr. Manager - Business Development
Computer Software
Mid-Market (51-1000 emp.)
"All-in-One Marketing Tool Packed with Features"
What do you like best about Apollo.io?

One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

we've observed around 75 to 80% data accuracy so far- which could have been better, also I would recommend Apollo to have its own email server Review collected by and hosted on G2.com.

Bhaskar A.
BA
Full Stack Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Essential Tool for Business Growth and Lead Generation"
What do you like best about Apollo.io?

What I appreciate most about Apollo.io is that it enables me to find leads that help my business grow. It offers access to a wide range of professional contact details, making it easy to reach out and connect with potential clients. For me, it serves as an extensive database that supports my business development efforts. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The plans are quite expensive, costing around 59 dollars per month for just 2,500 credits. What's more, the credits are used up simply by viewing the lead's contact information, which makes it feel like you don't get much value for the price. Review collected by and hosted on G2.com.

Talha  R.
TR
Associate
Small-Business (50 or fewer emp.)
"A solid tool for smarter lead generation"
What do you like best about Apollo.io?

What I like most about Apollo.io is how easy it make finding the right leads. The data is detailed and the filter are strong and it saves a lot of time compare to manual research. It help me to reach the right people faster instead of guessing. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometime the data is not fully up to date, so few contacts bounce or aren't relevant anymore. The interface can also feel a bit overwhelming at first because there are so many filter an option. It work well overall but it is take some time to get use to. Review collected by and hosted on G2.com.

Mehul G.
MG
SEO Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"easy to find contact from linkedin"
What do you like best about Apollo.io?

Recently I noticed Apollo.io has improved alot in data accuracy and filtering options. The enrichment feature is more better now and it helps us find relevent contacts based on job title and company size. Also the chrome extention works well with LinkedIn and makes lead saving faster then before. Overall it feels more stable and useful for daily prospecting work. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo.io is good overall but it can improve more on email accuracy sometime, few emails bounce. Also the UI feels little heavy when using large filters. It will be better if credit usage is more clear and real time. Apart from this support response time can be improve little bit. Review collected by and hosted on G2.com.

AJ
CSO
Small-Business (50 or fewer emp.)
"Effortless Workflow Integration That Saves Hours"
What do you like best about Apollo.io?

The single best thing is the frictionless workflow between the database and the outreach engine. In other tools (like ZoomInfo), I often have to export a list to a CSV, clean it up, and then upload it to a separate tool like Outreach or Salesloft. With Apollo, I can run a search for 'VPs of Marketing in SaaS,' select 50 people, and click 'Add to Sequence' immediately. It removes the 'admin work' of moving data around. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

My biggest daily frustration is the 'Ghost Profile' problem. Because the database is so massive (275M+ contacts), a lot of it is outdated. I frequently burn credits unlocking a Direct Mobile number for a prospect, only to call it and find out it’s their old desk phone from a job they left two years ago. I spend about 20% of my prospecting time just double checking LinkedIn to make sure the person actually still works there, because I can’t fully rely on Apollo’s data freshness. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Basic

$49.00
1 user Per Month

Professional

$79.00
1 user Per Month
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Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Search
Lead Validation
Lead Enrichment
Lead Quality
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Apollo.io