--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9693 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9693 scale: '5' date_modified: '2026-07-23' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,693 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. (1587 reviews) - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. (1349 reviews) - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. (1321 reviews) - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. (1317 reviews) - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. (1123 reviews) - Automation (1071 reviews) - Efficiency (940 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews) - Integrations (814 reviews) - Accuracy (801 reviews) **What users dislike:** - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. (559 reviews) - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. (469 reviews) - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. (458 reviews) - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. (431 reviews) - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. (420 reviews) - Outdated Data (412 reviews) - Inaccuracy (406 reviews) - Limitations (377 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews) - Email Issues (366 reviews) ## Apollo.io Reviews ### 1. Apollo.io Makes Prospecting Faster and Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it makes prospecting faster and easier. The contact and company data, search filters, and outreach tools help me find the right people, build targeted lists, and stay organized in one platform. **What do you dislike about Apollo.io?** I dislike that Apollo.io can sometimes have outdated or inaccurate contact data. The platform can also feel a little overwhelming at first, and some features may take time to learn. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps solve the problem of finding accurate prospects and reaching them efficiently. It saves time by putting company data, contact information, search filters, and outreach tools in one place. This benefits me by making prospecting faster, helping me build better targeted lists, and keeping my sales workflow more organized. ### 2. Efficient Prospecting with Robust Lookalike Features **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick M. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like using Apollo.io for prospecting and reaching out to possible pilot partners for our clients. Apollo.io cuts down the time we'd otherwise spend manually researching partners and allows us to reach out directly to the right people. I find the company lookalike and contact lookalike features particularly valuable when prospecting. These features help us, especially when a client is looking for new partners, by allowing us to input their target companies or current partners and find new companies that fit the same definition. The initial setup was easy, though it took some time to get used to the UI. **What do you dislike about Apollo.io?** The workflows take too long to update when contacts are added to them. It's taking us some time to get used to the UI. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io cuts down on time spent manually researching partners, enabling direct outreach to key contacts. ### 3. Precise ICP Filtering and Global Lead Discovery Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Pablo S. | Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Apollo.io?** Apollo helps me find leads around the world. I can filter my ICP very precisely, and it also enriches my data by finding new contact numbers for my prospects. **What do you dislike about Apollo.io?** I don’t like that it uses a lot of credits when I have to enrich leads I had already discovered. **What problems is Apollo.io solving and how is that benefiting you?** It’s helping solve my lead problem, and it makes it easier for me to find emails, phone numbers, and other information that benefits me when I’m trying to make a sale or reach the right prospect. ### 4. A solid tool for smarter lead generation **Rating:** 4.0/5.0 stars **Reviewed by:** Talha R. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** What I like most about Apollo.io is how easy it make finding the right leads. The data is detailed and the filter are strong and it saves a lot of time compare to manual research. It help me to reach the right people faster instead of guessing. **What do you dislike about Apollo.io?** Sometime the data is not fully up to date, so few contacts bounce or aren't relevant anymore. The interface can also feel a bit overwhelming at first because there are so many filter an option. It work well overall but it is take some time to get use to. **What problems is Apollo.io solving and how is that benefiting you?** Apollo io solves the problem of finding and reaching in the right prospect. Instead of spending hours researching leads, it give me verified contact details and targeting tools in one place. That saves time, improve outreach quality and help me to focus on more conversation and closing rather than searching. ### 5. easy to find contact from linkedin **Rating:** 4.5/5.0 stars **Reviewed by:** Mehul G. | SEO Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Apollo.io?** Recently I noticed Apollo.io has improved alot in data accuracy and filtering options. The enrichment feature is more better now and it helps us find relevent contacts based on job title and company size. Also the chrome extention works well with LinkedIn and makes lead saving faster then before. Overall it feels more stable and useful for daily prospecting work. **What do you dislike about Apollo.io?** Apollo.io is good overall but it can improve more on email accuracy sometime, few emails bounce. Also the UI feels little heavy when using large filters. It will be better if credit usage is more clear and real time. Apart from this support response time can be improve little bit. **What problems is Apollo.io solving and how is that benefiting you?** For linkedin we can find any persone as per my requirments so for outreach i need a mail id for any persone from linkedin for that we can find contact detail easily with appolo.io ### 6. Invaluable for Automating and Saving Time **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Felipe G. | (Cofounder) Revenue & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Apollo.io?** I like using Apollo.io to search for leads and find emails. I have started using the sequences to obtain more information about clients or prospects. Additionally, the email sequences allow me to automate contacts, which is very useful when I have to manage 100 prospects a day. This saves me a lot of time, up to 100 hours daily, by not having to write personalized emails one by one for 1000 contacts a month. **What do you dislike about Apollo.io?** The onboarding and training process could be more supported, as there are many features included in the software that we were not aware of. We were paying for other software that did things Apollo.io already offered. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to search for leads, find emails, and the workflows help to find more client information. The email sequences automate contacts, saving a lot of time compared to writing personalized emails one by one to 1000 contacts per month. ### 7. apollo.io Streamlines Sales Campaigns with Fast, Automated Emails and Texts **Rating:** 4.0/5.0 stars **Reviewed by:** Bahadur M. | Designing Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Apollo.io?** I mostly prefer using apollo.io for enhancing our sales campaigns because this is the tool that help us in sending automated messages through emails and texts to our new and old clients and minimum time. **What do you dislike about Apollo.io?** The major issues that I have faced while using apollo.io was email bouncing because there are some emails and data that are incorrect and when you send follow ups to these addresses then emails bounce back and the leads get wasted. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is helping us in building a better sales environment in our company as earlier we used the traditional cold calling approach for reaching out to our new customers but after having this tool subscription most of these things are automatically handled with minimum workforce. ### 8. Effortless Workflow Integration That Saves Hours **Rating:** 5.0/5.0 stars **Reviewed by:** Aman J. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Apollo.io?** The single best thing is the frictionless workflow between the database and the outreach engine. In other tools (like ZoomInfo), I often have to export a list to a CSV, clean it up, and then upload it to a separate tool like Outreach or Salesloft. With Apollo, I can run a search for 'VPs of Marketing in SaaS,' select 50 people, and click 'Add to Sequence' immediately. It removes the 'admin work' of moving data around. **What do you dislike about Apollo.io?** My biggest daily frustration is the 'Ghost Profile' problem. Because the database is so massive (275M+ contacts), a lot of it is outdated. I frequently burn credits unlocking a Direct Mobile number for a prospect, only to call it and find out it’s their old desk phone from a job they left two years ago. I spend about 20% of my prospecting time just double checking LinkedIn to make sure the person actually still works there, because I can’t fully rely on Apollo’s data freshness. **What problems is Apollo.io solving and how is that benefiting you?** The primary problem Apollo solved for us was tool fragmentation and cost. Before Apollo, we were paying for a data provider (like ZoomInfo), a separate sequencing tool (like Outreach), and a separate email verification tool. It was expensive and clunky to move data between them. Apollo consolidated all of that into one platform. The benefit is that we cut our sales tech stack costs by about 60%, and my daily workflow is seamless because the data and the dialer live in the same window. ### 9. Accurate Contact Data Helps Build Targeted Lists of Prospects to Support Efficient Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Luzette K. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Apollo.io?** It offers great ability to find up to date contact information for prospecting and the advanced filters allows us to drill down and segment potential leads based on a wide range of attributes such as industry, seniority, geography and more. **What do you dislike about Apollo.io?** The platform has a lot of prospecting functionality and it has not presented any problems that are worth highlighting. **What problems is Apollo.io solving and how is that benefiting you?** It helps discover prospects who fit our target audience and allows us to create contact lists that allow for multiple touchpoints in an effective way across our accounts which leads to higher conversion rates. ### 10. Effortless Lead Connection with Accurate Data **Rating:** 5.0/5.0 stars **Reviewed by:** Tharini S. | Customer Success Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Apollo.io?** I like using Apollo.io because it gives 100% correct data, which is important for reaching out to my specific leads. The platform is smooth and user-friendly, making it easy to connect with my audience through professional emails. This helps avoid spamming them over other communication modes like WhatsApp. Apollo.io works really well for my business, delivering very good results. The initial setup was very easy due to its user-friendly nature. **What do you dislike about Apollo.io?** Nothing **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to reach out to specific leads easily, connecting via professional email instead of spamming other channels. It provides 100% correct data and is user-friendly, offering smooth operation that benefits my business. ### 11. Effortless CRM and Prospecting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham D. **Reviewed Date:** February 18, 2026 **What do you like best about Apollo.io?** I like how easy to use the UI is and how simple it is to create an email sequence on Apollo.io. The tracking of performance is also very simplified and easy to use. Additionally, it solved the massive headache of disjointed and manual outreach by allowing me to get super granular with my searches, drilling down to the exact roles and companies that fit our ICP. I also appreciate the integration with LinkedIn Search Navigator via the Apollo plugin on Chrome, which helps in researching people and companies to make lists. Exporting those lists to Apollo.io for automated email sequences is a breeze. Plus, the initial setup was very easy. **What do you dislike about Apollo.io?** The interface can sometimes feel a bit bloated because they are trying to be a full CRM, dialer, and data provider all at once, it can feel a bit cluttered. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to solve the problem of disjointed manual outreach by creating automated email sequences and conducting granular searches for prospecting. ### 12. Cracking piece of software for sales people **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Strategy Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Apollo.io?** CRM enrichment has been fantastic, not only to clean up messy CRM data but also to highlight job changes, that's allowed me to follow champions through into different accounts and keep relationships strong **What do you dislike about Apollo.io?** The AI workflows UI isn't great, it generates insights well but the way to access it on the table doesn't make it easy to see at a glance and seems to be a case of creating a solution before there is a problem to solve **What problems is Apollo.io solving and how is that benefiting you?** Outbonding to warm signs up, curating and prospecting to key acounts. Analysing customer interaction and summarising customer calls into an easy to action to do list with great AI generated insights. ### 13. Effortless Decision Maker Discovery with Enrichment Feature **Rating:** 5.0/5.0 stars **Reviewed by:** krishna S. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Apollo.io?** I really like how easy it is to use Apollo.io to find decision makers. Also, the enrichment feature is great because it helps me find more information about prospects, like whether they are working in a particular industry or if the company is my ideal customer profile (ICP). It provides the decision maker's email, phone number, and all the information I need for outreach. The setup was pretty easy and not a big deal. **What do you dislike about Apollo.io?** The platform is a little bit not user-friendly. If they have some good UI, easy to use navigations, it will be better. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find decision makers, getting their email, phone number, and information needed for outreach easily. ### 14. Helpful, Intuitive Platform with Solid CRM Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Ameet M. G. | Revenue Operations Manager **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I find Apollo.io quite intuitive and easy to use, particularly when it comes to pushing contact data to the CRM. The fairly recent addition of waterfall enrichment has been a big help with our outreach efforts. The onboarding tasks within Apollo make it easier to get started, and there are plenty of webinars available. Plus, the support team is great. **What do you dislike about Apollo.io?** Contact data can be outdated. While waterfall enrichment is helpful, it can tend to get pricey (credits usage) depending on the sources used. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for contact data enrichment and list building. It helps acquire email addresses and phone numbers for targeted outreach efforts, making pushing contact data to the CRM easy and intuitive. ### 15. Apollo.io: Prospecting, Enrichment & Outreach in One Time-Saving Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Tilak M. | Senior Lead Generation Specialist | Pre-sales, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Apollo.io?** The best thing about Apollo.io is having prospecting, data enrichment, and outreach in one platform. It saves time, reduces tool switching, and makes it easy to go from lead discovery to engagement quickly. **What do you dislike about Apollo.io?** The main dislikes are export and credit limitations and occasional data inaccuracies for niche roles. These can slow down large-scale campaigns and still require some manual verification. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me solve the challenge of identifying the right decision-makers and reaching them efficiently. Instead of doing manual research, I can rely on faster, more accurate prospecting and automated outreach. This saves me time and lets me build my pipeline more quickly, with campaigns that are better targeted and more relevant to the people I’m trying to reach. ### 16. Great Data Building Tool with ICP Selection and AI Features **Rating:** 4.0/5.0 stars **Reviewed by:** Dhairyashil P. | Senior Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Apollo.io?** Great tool for data building. It lets you customise data based on your ICP, including industry, company employee size, region, job titles, and more AI features. It's ideal and essential for scraping contacts for leadgen, outreach or prospecting. **What do you dislike about Apollo.io?** Email verification is not available; more than half the data is unverified, and disabled email contacts have to be verified via Scrubby or Mailvarif. Moreover, with cheaper plans, it's difficult to download the data; we have to select 25 contacts at once, which is annoying when you have 10k data to download. **What problems is Apollo.io solving and how is that benefiting you?** Apollo lets us get the contacts with price ICP selection options for our prospecting needs for email or LinkedIn outreach, enables to source thousands of contacts with ease in one place. ### 17. A Practical Evaluation for Sales & Marketing Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit B. | Manager- Market Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2023 **What do you like best about Apollo.io?** I recently spent some time working with Apollo.io for a project, and I’ve genuinely been impressed with how much the platform has evolved. The interface feels smoother and even more intuitive than before, making it easy to navigate and get things done quickly. One thing I particularly liked this time is the improved data accuracy and the new enrichment features—they save a lot of manual effort and help sharpen targeting. The workflow automation tools have also become more refined, allowing sequences and outreach to run much more seamlessly. I also want to highlight their customer support team. Every time I reached out, they were quick, knowledgeable, and genuinely helpful, which made the whole experience even better. Overall, Apollo.io has grown into a robust, all-in-one platform for prospecting, research, and outreach. I’d definitely recommend it to anyone looking to streamline their sales or research process. **What do you dislike about Apollo.io?** One area where Apollo.io could improve is the accuracy and reliability of the information displayed. At times, certain details—such as contacts, designations, or company data—tend to be outdated or incorrect. Additionally, enhancing the data refresh frequency, improving filter precision, and offering more context-rich insights (rather than just raw data) would significantly elevate the overall user experience. More intuitive suggestions or AI-driven recommendations based on search patterns could also make the platform even more effective and user-friendly. **What problems is Apollo.io solving and how is that benefiting you?** I usually work on several projects and I need a lot of information on several industries an companies. Apollo.io is a platform that provides companies with a single source of truth for their customer data. It helps companies create a centralized and searchable database that unifies customer data from multiple sources, including web, mobile, and third-party applications. With Apollo.io, companies can easily access customer data, increasing the accuracy and speed of decision-making. This results in improved customer experiences and better customer engagement, leading to increased revenue and customer loyalty. Apollo.io also provides tools to visualize customer data, enabling companies to gain insights into customer behavior and preferences. This helps to shape product development and marketing strategies more effectively. ### 18. One of the Best Database Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anvita P. | Research Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Apollo.io?** Apollo is very useful tool to help streamline lead generation and sales outreach. As per my using experience, I could easily find out valid email addresses most of times and even its free to use very easily. **What do you dislike about Apollo.io?** Apollo needs to improve its few features like direct phone, cell phone etc. in free version. because some times HQ phone numbers are there in most of the cases even direct phone numbers mentioned. **Recommendations to others considering Apollo.io:** Hi All, If you are looking for suitable database for all your business leads then Apollo is here to serve you with best and all industries related contact database in easy and convenient price . You don't need to go anywhere once you use Apollo. Apollo is best for finding email addresses as per my experience so go for it and feel the great experience. **What problems is Apollo.io solving and how is that benefiting you?** I am having a great experience of Apollo while finding out the email addresses because business email addresses are the key factor to reach out targeted client or prospect in first way. ### 19. Apollo Streamlines Outreach with Accurate Data and Handy Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Apollo.io?** appolo helps to out reac the people with good amount of data accureccy , that makes easy to approche people also having teh automations integrtaion withlinked in and with email marketing so it is really helpfull to have the day to day sales operation cycle **What do you dislike about Apollo.io?** the data we found for peoples some amout of data are not matching with the peoples like email and phone number s are wrong , and it happns lil frequent **What problems is Apollo.io solving and how is that benefiting you?** it make easy to have the targeting the peoples for the outreaching activity on day to day cycle ### 20. Apollo: High-Quality Leads, Powerful Automation, and a Superb UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** Apollo is great for lead generation, and the lead quality is solid as well. Most of the leads I’ve generated have accurate details, like phone numbers and similar contact info. On top of that, the automation it provides for emailing leads, including buffers, is really interesting and genuinely helpful. The gmail integration and linkedin works superbly. Has high performance every time we look to generate leads. And hence the ROI on it is pretty good and impressive indeed. The UI and UX of Apollo is superb as well, easy to navigate and understand. If at all any issues faced or stuck somewhere the documentation of Apollo makes it easy to tackle, especially while on-boarding. The AI to use for parameters and qualification of leads is also superb. All in all 9/10 for sure. **What do you dislike about Apollo.io?** Not much to dislike about apollo.io if its doing all this in a single platform. except one thing is the free plan of apolllo.io doesnt cover much of credits hence not much good to test if some one is using for first time. **What problems is Apollo.io solving and how is that benefiting you?** Generating reliable and valid leads, not with outdated information of the leads, but recent latest known info on leads too is generated with it. And that makes it really stand out for me as the best lead generation platform and even take a step further with automating contacting leads as such. ### 21. Extensive Database, Seamless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy G. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Apollo.io?** I use Apollo.io to find brand emails to pitch for collaborations. It provides the right email addresses of the right people who handle collaborations and influencer relations. I like its big database and the numerous contacts of different positions it offers. This helps me find the right contact for pitching and requesting collaborations or partnerships with brands. Also, the initial setup was very easy. **What do you dislike about Apollo.io?** I feel like Apollo.io could improve by having a feature where you could check if the emails sent were read. Like if I send an email on the platform, I'd like to know if the email was read by the person. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for finding brand emails to pitch for collaborations. It gives me the right email addresses of the right person who handles collaborations and influencer relations. Its extensive database helps me find the right contact for collaboration requests. ### 22. Intuitive Prospecting with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Rajdip S. | Lead Generation Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Apollo.io?** Apollo.io is super easy and intuitive to use. It helps me by providing up-to-date contact details of prospects, which I use primarily to get my ICP's phone numbers and email IDs. The initial setup was very easy. **What do you dislike about Apollo.io?** I find that if the credits consumed for getting phone numbers could be reduced, that would be better. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to get up-to-date contact details, especially phone numbers and email IDs, for prospecting. It's super easy and intuitive to use. ### 23. All-in-One Prospecting and Outreach tool that Makes Targeting and Sequences Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sandeep N. | Buisness Head, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Apollo.io?** The one thing i like most about apollo.io is that it is all in one tool for prospecting and out reach. It really makes it easy for us to build target list and run mail sequences without needing to switch between different tools. **What do you dislike about Apollo.io?** The one demerits i always find in apollo is the data accuracy is bit inconsistent for smaller companies. Sometimes the email bounce rates are also higher than expected which impacts the execution and efficiency. **What problems is Apollo.io solving and how is that benefiting you?** It is saving a lot if time for us in lead generation by providing prospects and it is all in one tool for prospecting and reaching out, follow up sequences that saves a lot of time and manual work. ### 24. Best Email Finder Software **Rating:** 5.0/5.0 stars **Reviewed by:** Prasad D. | Laravel Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Apollo.io?** One of best thing of apollo.io is it gives sufficient of amout of leads accociated with that domain . It save lot of time in lead generation and also gives verified phone numbers for contact is the best thing of it . **What do you dislike about Apollo.io?** Sometimes finding university or educational institute related leads it not gives sufficient amout of leads .Apollo.io should have feature like hubspot so that lead can directly send via apollo platform. **Recommendations to others considering Apollo.io:** It is one of the best email finding ,Lead generation software .It is very easy comapre to other software .It' can be access on web page and also it provides unlimited emails on linkedin this is its best thing .I specially recommend this for use . **What problems is Apollo.io solving and how is that benefiting you?** We have to get its extension on web page is bit difficult task ,sometimes it gives wrong designated person's information .But I have to search another software with integration for proper email finding.I realized that it is very good software for finding emails .It consumes only few times compared to other softwares . ### 25. All-in-One Prospecting Powerhouse with Deep Lead Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** The "All-in-One" Convenience: It combines a massive B2B database with a built-in dialer and email sequencer, so you don’t have to keep jumping between tools. You can search for leads using hyper-specific criteria, such as the technology a company uses, recent funding rounds, or even "Buying Intent" signals. The Chrome Extension: It works directly on LinkedIn, letting you pull a prospect’s email or phone number and add them to a sequence without ever leaving their profile. **What do you dislike about Apollo.io?** Even though the database is huge, email bounce rates can be hit-or-miss. I often find you still need a third-party tool to verify emails before sending. The “Credit” System can be frustrating. Higher-quality data (like direct mobile numbers) costs significantly more credits, and it’s easy to burn through a monthly allowance faster than expected. **What problems is Apollo.io solving and how is that benefiting you?** It solves the headache of juggling multiple disconnected sales tools. For me, the biggest benefit is having a massive, well-filtered B2B database combined with automated sequencing in one place. I can quickly identify high-intent leads and launch personalized outreach within minutes, which has noticeably increased my meeting volume while also helping me save on software costs. ### 26. Finds the Right Contacts Fast and Makes Email Outreach Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Mitchell C. | Partnership Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** It helps me find the right contacts within an organization, and the fact that I can use it to send emails as well is a big plus. **What do you dislike about Apollo.io?** Sometimes they don’t include contact details (though this seems to be on the low side), even when I can find that information elsewhere. At times, the LinkedIn plugin also doesn’t work properly. **What problems is Apollo.io solving and how is that benefiting you?** Building contact lists and being able to import account lists saves a ton of time. ### 27. Great HubSpot CRM Integration and a Handy Chrome Extension **Rating:** 5.0/5.0 stars **Reviewed by:** Kane W. | International Development Advisor , Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Apollo.io?** Their integration with the HubSpot CRM has been great. I also love their extension on Chrome. **What do you dislike about Apollo.io?** Honestly, I've tested out other Lead gen tools like Zoom info and Cognism and theres nothing that I dislike about Apollo.io **What problems is Apollo.io solving and how is that benefiting you?** Previously, I relied heavily on inbound leads, but Apollo.io has allowed me to build out my outbound motion by finding leads that match my criteria. With the integration to Hubspot, pushing those leads through is a breeze! ### 28. Facilitate Outreaches with Intelligent Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Tiago F. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Apollo.io?** I like that Apollo.io is quite easy to use and the learning curve is reduced. It's easy to create automated sequences that facilitate a large part of my work. I also think it's great to be able to use artificial intelligence to create specialized and personalized emails for each contact. The initial setup process was very easy and intuitive, including logging in with email accounts. **What do you dislike about Apollo.io?** Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in the background. Currently, this functionality no longer appears. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find an extensive and qualified database of contacts that would otherwise be impossible, such as emails and phone numbers, and to create automated sequences to impact them. ### 29. Disappointing Support and Complicated Setup **Rating:** 0.5/5.0 stars **Reviewed by:** Dirk Z. | Investor & Advisor **Reviewed Date:** February 10, 2026 **What do you like best about Apollo.io?** Okay, email addresses, verified email addresses are good. **What do you dislike about Apollo.io?** I had a Basic plan and needed more credits, which I purchased. Unfortunately, I couldn't reduce the credits back to the normal price for the next month, and the increased credit amount was immediately displayed for the following month. As a result, I canceled Apollo.io and my plan was immediately switched to free, causing me to lose all credits. My plan would have continued for another three weeks, but Apollo switched to Free immediately after the cancellation, unbelievable! I also couldn't purchase any new credits because I was on the Free plan. I was advised to contact support. The support didn't respond at all. I had an important appointment where I needed to gain new leads and I was willing to pay for the additional credits. The support asked what my problem was, then they were no longer reachable, not even the next day. The support was the worst I have ever had. I never thought something like this would still be possible today. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to acquire new customers, which is supported by providing verified email addresses. **Official Response from Andy McCotter-Bicknell:** > Hi Dirk, so sorry this happened. I can see why you’d be frustrated, especially with a deadline coming up. A couple clarifications from our side after digging in a bit: - When you cancel, your plan should stay active through the end of your current billing period (it moves to “pending cancellation,” not “Free” immediately). - The credits you purchased were not lost. They were applied to the enrichments you ran, and the contacts you saved remain saved in your account. - You’re right that purchasing add-on credits isn’t available on the Free plan. I shared your situation with our team and looks like they already reached back out to you so we can (1) walk through what happened, (2) help you get the credits you need if your plan is still active, and (3) make sure next month’s credit amount reflects what you actually want. ### 30. Effective Lead Generation with Excellent Data Quality **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it just works and offers a large database with good data quality. The filter function is useful for importing tailored leads, which is extremely important in sales. It saves me a lot of time because I can rely on the high-quality data. Additionally, I find the ability to easily export data to CSV and import it into HubSpot very helpful. The initial setup was very easy and quick. **What do you dislike about Apollo.io?** Since there is a huge amount of data, there are also "dead files" or data that is outdated, such as old employers or emails or phone numbers that are not current. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me save time in sales with a large database of good quality and detailed filtering functions for tailored leads. ### 31. Apollo.io: A Smarter Way to Discover and Engage Prospects **Rating:** 5.0/5.0 stars **Reviewed by:** Martha M. | Technical solution professional, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Apollo.io?** The Apollo.io has become much more powerful and user-friendly, making prospecting and outreach smoother than before. The AI-driven improvements help identify better leads, automate tasks faster, and reduce manual effort. Data enrichment has also improved, offering more accurate contact details and direct numbers. The interface feels cleaner and easier to navigate, especially when creating sequences. Their growing recognition on G2 shows strong user trust and consistent performance. I also appreciate how Apollo now combines lead database, email outreach, and engagement analytics in one place. The overall speed and reliability of the platform have increased noticeably. It’s cost-effective for small and medium teams who want everything in a single tool. The onboarding process has become simpler, letting users get started quickly. Overall, Apollo.io feels more polished, smarter, and more efficient than previous versions. **What do you dislike about Apollo.io?** Apollo.io can improve its overall data accuracy and reduce credit consumption. **What problems is Apollo.io solving and how is that benefiting you?** Data Management and Segmentation Sales Outreach Automation Integration with CRM Systems Analytics and Reporting ### 32. One of the best email finder! **Rating:** 4.5/5.0 stars **Reviewed by:** Aman Kumar F. | Young Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Apollo.io?** I don't like their new interface much. The earlier one was better and easier to navigate. **What do you dislike about Apollo.io?** They could improve more on the User Interface and the UX side of things. **Recommendations to others considering Apollo.io:** Use the software as efficiently as possible. This might save you a lot of time in the future. **What problems is Apollo.io solving and how is that benefiting you?** With Apolli.io, we have been able to work smoothly on our research on Eutrophication as we have to contact a lot of experts. It allows me to much more productive and stops me from wasting time. The best of all is that the time I save at searching leads, I can now utilize that time for researching with my team and find better solutions to the problems that the world now face. Apart from all of that, the software is clean and easy to use so literally you don't need to take some tutorial to start using the software. All of this makes apolo no.1 in my list. ### 33. Apollo.io: Essential Tool for Targeted Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Henrique P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I really like the feature that allows me to extract verified emails and search specific roles. When targeting schools with large staff, the ability to identify and connect with the right people is crucial. This feature, coupled with the searching capabilities, makes Apollo.io incredibly useful for reaching out effectively. **What do you dislike about Apollo.io?** To be honest, when you are saving or adding to a list, it takes a long time, like, probably five minutes until you update it. I'm not sure if it was my computer or something, but my computer is very good. But, yeah, it took a long time to add to the list or say, like, the contents. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me reach out to the right people in specific areas. I extract verified emails and run both mass and personalized campaigns efficiently. ### 34. Easy, Low-Cost Email Outreach Across US, Middle East, and EU **Rating:** 4.5/5.0 stars **Reviewed by:** Amit B. | Market Research Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Apollo.io?** I can easily contact people using an email address. With this tool, I can send emails at a minimal price compared to other tools. It works best for the US, Middle East, and EU regions. **What do you dislike about Apollo.io?** I am working in the India region, and I am facing a problem when searching for contact details. **What problems is Apollo.io solving and how is that benefiting you?** Since last year, I’ve been using Apollo. Before that, when I used it earlier, I had problems with the extension, but now it’s working much better. The main issue for me is support: we can’t call them directly and have to send an email first, and only then will they connect. The good part is that these days they’re responding quickly. ### 35. Awsome prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Boijayanta B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Apollo.io?** The new features of Apollo, namely buying intent, scores, and AI filters, help me prospect people who are looking for exactly what my business has to offer **What do you dislike about Apollo.io?** They have actually reduced the cap from 10000 to 7500. I would like it toatleast go back to the previous 10000 **What problems is Apollo.io solving and how is that benefiting you?** Using Apollo, I am able to prospect my leads much more easily. Once I filter the leads based on their location, role and industry, Apollo gives me the list of the most viable prospects for my software. ### 36. Revolutionized Our Sales and Marketing with AI-Driven Lead Management **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijeet K. | Digital Marketing Team, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Apollo.io?** Apollo.io is a AI based tool that manages our company's sales and marketing this software help us in generating online customer leads and do the follow ups on a regular basis we send them emails l, text messages, and connect them through whatsApp business also for briefing our the product details. **What do you dislike about Apollo.io?** They provide a trial version of only 7 days and during the trial version of apollo.io you get only a few number of free emails that you can send to your customers free of cost. And this number is not enough to understand the software usability for long-term. **What problems is Apollo.io solving and how is that benefiting you?** According to my experience I have found that apollo.io has a database of millions people and after subscribing its premium package there are lots of chances that you will hit the right customer for your business and every conversion will be a source of motivation for you to use apollo.io again and again. ### 37. All-in-One B2B Contacts and Automated Outreach in Apollo.io **Rating:** 5.0/5.0 stars **Reviewed by:** Tom C. | Senior Recruiter (Canada), Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Apollo.io?** It’s an all-in-one platform that combines an extensive, highly filterable B2B contact database with an automated outreach sequence. **What do you dislike about Apollo.io?** I generally appreciate Apollo.io’s massive contact database, but I often criticize it for inconsistent data accuracy, high email bounce rates, expensive per-seat pricing, and limited deliverability features when running high-volume cold outreach. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is an all-in-one B2B sales intelligence platform built to reduce fragmented prospecting. By bringing together a large contact database, multichannel outreach, and CRM automation in a single place, it helps businesses address lead generation challenges, improve data quality, and streamline inefficient sales workflows. ### 38. Effective Account-Based Marketing with Powerful Filtering **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Apollo.io?** I used Apollo.io for Account Based Marketing, and I like its good filtering options that go beyond just industry, company, and revenue by allowing a deeper search with specific keywords. Apollo also helped with getting contact information and company details of required segments and making lists, which was really useful. The social listening tools are relatively new but good too. Additionally, the initial setup was pretty easy. **What do you dislike about Apollo.io?** I think the email sequence sending can be more seamless, and it would be great to have taxonomy features to further segment the industry. For example, if you want ed-tech, and under ed-tech only financial education. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to obtain contact information and company details, create lists, and filter prospects by industry and revenue. It also offers keyword filtering and buyer intent signals, greatly aiding my Account Based Marketing. ### 39. Primary outreach tool **Rating:** 4.0/5.0 stars **Reviewed by:** Kapil A. | Sr. Business Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Apollo.io?** We use this as our outreach tool primarily for outbound lead generation. With available filters we get contact details very easily, which we use to promote our offerings. It's a must have tool for every business to increase their lead channel. It's quite easy to use and we have been using this for more than 3 years. **What do you dislike about Apollo.io?** The data accuracy is sometimes lacking and does not always meet expectations. The primary feature of this tool is to provide you with contact email addresses and not the contact number. Interface lags and it take quite sometime to load. **What problems is Apollo.io solving and how is that benefiting you?** The basic plan, priced at $99 per month, is quite helpful for businesses looking to gather email addresses based on their ideal customer profile. It performs well, particularly if you require additional data for cold outreach efforts. ### 40. Leading Database Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sridhar T. | Manager HR, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** I have been using Apollo.io effectively for the past two years. The platform allows me to organize clients according to their contact status or their stage in the sales process, which helps keep everything well structured. This capability is especially useful for distinguishing between different client types, assessing outcomes, and efficiently prioritizing my tasks. Apollo.io is also highly user-friendly. Its intuitive interface made the initial setup straightforward and continues to facilitate smooth daily operations. Overall, my experience with Apollo.io has been excellent, and I would strongly recommend it. I would confidently give it a 10 out of 10. **What do you dislike about Apollo.io?** Data export can sometimes be a bit tedious, as the platform appears to have limitations when exporting large volumes of data at once. This is an area where improvement would be beneficial. **What problems is Apollo.io solving and how is that benefiting you?** It's easy to generate leads on LinkedIn. ### 41. All-in-One Tool for Smarter Prospecting & Outreach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** Apollo.io stands out for combining lead generation and outreach in a single platform. The contact database is extensive and generally accurate, which makes it easy to identify and reach decision-makers across different industries. I also like the built-in email sequencing, CRM integrations, and analytics, since they streamline prospecting and help improve conversion rates without having to rely on multiple separate tools. **What do you dislike about Apollo.io?** Data accuracy can be inconsistent at times, which can result in outdated contact information or email bounce issues. The interface also comes with a bit of a learning curve, and the credit-based pricing model can feel restrictive, especially for growing teams. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io addresses the challenge of finding and reaching the right prospects by bringing lead data, outreach, and automation together in a single platform. It cuts down on manual research, sharpens targeting, and supports building a consistent sales pipeline—ultimately saving time and helping increase conversions. ### 42. Apollo.io Makes Lead Generation Faster, Smarter, and Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Jatin Y. | Marketing Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Apollo.io?** Apollo.io makes prospecting incredibly efficient by combining lead database, email outreach, sequencing, and workflow automation in one platform. The contact data is easy to filter with advanced search criteria, and the UI is clean, fast, and intuitive. The built-in email sequences and LinkedIn automation save a ton of time, and integrations with CRMs streamline the entire outbound workflow. Tracking (opens, replies, click rates) is clear and helpful. **What do you dislike about Apollo.io?** Some data—especially phone numbers—can be inaccurate or outdated, depending on the industry or region. Email deliverability is generally good, but occasionally bounce rates spike. There’s also a learning curve because there are so many features. Reporting is fine but could offer more customization. Daily email-sending limits on certain plans feel restrictive for high-volume outreach. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps solve the problem of finding accurate leads, managing outreach, and scaling sales efforts—all in one platform. It provides verified contact data, powerful filters, and automated email sequences so you can target the right decision-makers faster. This saves time, improves lead quality, and helps you generate more consistent responses from potential customers. ### 43. Potential Powerful Tool Hampered by Weak Enablement **Rating:** 2.0/5.0 stars **Reviewed by:** Eric Martin B. | Sales Executive **Reviewed Date:** February 02, 2026 **What do you like best about Apollo.io?** I see the value of Apollo.io in its ability to help automate and streamline my workflows. I appreciate that they were able to have our licenses ready right away and for trying to do what they can. **What do you dislike about Apollo.io?** I'm really struggling with the enablement. I've been in and out of support for about a month now, and I still don't feel confident with using it. I feel like there should be a more structured enablement process, especially for going live with new software. Every time I have a question for support, it's a new person handling it, and I have to explain everything again, which is time-consuming. It would be more helpful to have someone consistent or an account manager. The initial setup wasn't great either; we got our licenses quickly, but then we were kind of left to figure things out on our own. I've had to reach out to others in the industry for help because the support from Apollo.io isn't that strong. I see the potential value in Apollo.io, but the lack of a strong enablement team is holding us back. **What problems is Apollo.io solving and how is that benefiting you?** I see the value in Apollo.io helping automate and streamline a lot of my workflows. **Official Response from Andy McCotter-Bicknell:** > Hey Eric, thanks for taking the time to share this, and sorry your start with Apollo has felt unclear and time-consuming. You’re right that a more structured onboarding experience and a consistent point of contact makes a big difference. The good news is you do have an account manager, and they’ll be reaching out directly to introduce themselves, align on your goals, and get a clear enablement plan in place so you can feel confident using Apollo. Appreciate you calling this out, and we’re committed to getting you on track quickly. ### 44. Accurate Leads and Generous Monthly Credits—Plus It’s Free **Rating:** 5.0/5.0 stars **Reviewed by:** Anirudh J. | Sponsorship Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2026 **What do you like best about Apollo.io?** The leads generated are mostly accurate and the monthly credits are better than most tools. Most of all its free! **What do you dislike about Apollo.io?** Probably the monthly credits and phone numbers being a lot of credits compared to mails. **What problems is Apollo.io solving and how is that benefiting you?** Lead generaiton, saves time and builds connecitons ### 45. A Vital Asset for Generating Quality Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Raj C. | Lead Generation Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Apollo.io?** I appreciate the Apollo.io lead sorting feature, which is impressive. It saves a lot of time for me and my company's employees. Apollo.io can shortlist and generate extremely personalized data based on filters like country, company size, and keywords from its vast 250 million+ data, making it very efficient for our needs. It's also quite cost-effective in my point of view because, for a reasonable exchange of credits, it offers the best possible email IDs of CEOs and department heads, allowing me to reach out and pitch my offers effectively. **What do you dislike about Apollo.io?** I want Apollo.io to reduce their credit prices a little bit, according to the other countries because it looks great pricing from the USA point of view, but from the other countries' POV, like India, it's a huge amount for the beginner company owners. Apollo uses 1 credit per email verification, and that credit we have to purchase before we start extracting data, so Apollo must reduce their pricing so that the data would be more accessible to all the company owners. It was a little bit difficult for us to switch but gradually we grab by improving ourselves through YouTube courses and trial run the leads. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves 90% of my lead problems, helping with lead sorting, finding the best leads, and providing CEO emails. Its lead sorting feature saves time by generating personalized data from vast databases based on filters. ### 46. Best Lead Intelligence Platform for the money. **Rating:** 4.5/5.0 stars **Reviewed by:** Peter B. | Principal & WSI Marketing Consultant , Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Apollo.io?** he price is just right. The data seems pretty accurate. I like the seamless integration with Hubspot, The ability to seamlessly contact with HubSpot and Google Workspace is nice. Plus, the Chrome plugin gives me access to people data from any website or LinkedIn. They improved the sequences a bit, and AI is coming along nicely. **What do you dislike about Apollo.io?** Some B2C companies are not in Apollo. Especially if they are small businesses, it would be great it they could pull data from the state's business registry aleast to get the owner's name and address. Same with towns' businesses that are inside the towns'/citys websites. This is all public data. Also, some emails are missing from the business. **What problems is Apollo.io solving and how is that benefiting you?** Gathering Mobile and HQ phones and emails. LinkedIn does not have this data reliably. You need this for sales out reach. I also like the filter capabilities on revenue and insights. ### 47. Effective Prospecting with Top-Notch AI Features **Rating:** 3.5/5.0 stars **Reviewed by:** Justin M. | Outbound SDR **Reviewed Date:** January 29, 2026 **What do you like best about Apollo.io?** I really appreciate Apollo.io's AI search feature. It's one of the best I've used in the industry and does a great job of translating natural language into prospecting filters. It saves me a lot of time and often narrows down my ideal customer personas and accounts better than I can. The tool finds settings deep into the filters that help target my ideal customers even further. Additionally, the initial setup was pretty easy with nice integrations. **What do you dislike about Apollo.io?** Sometimes I feel like the UI is a little bit clunky, and sometimes the tool breaks and doesn't work at other times. I do feel like it's trying to do too many things at once. It's a prospecting tool, engagement tool, and sometimes that can be a little bit confusing. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to quickly narrow down my ideal customer personas and deal accounts. The AI search feature saves time by translating natural language into prospecting filters, sometimes better than I can, helping me find ideal customers and accounts more effectively. ### 48. Robust Database, Effortless Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Dan T. | Co-Founder/ CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I use Apollo.io for prospecting and cold outbound. I like its robust database and how easy it is to use. Setting it up was very simple, and we can quickly activate campaigns to specific segments. The reporting features are really good, helping us understand which campaigns work best. **What do you dislike about Apollo.io?** I think it is very robust and we are constantly learning new ways of using it, so education could be helpful. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to filter leads and send targeted email sequences, activating campaigns to segments quickly. Its robust database and simplicity in setup streamline our cold outreach, and the reporting helps us understand which campaigns perform best. ### 49. Robust Prospecting with Minimal Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Mukund K. | Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Apollo.io?** I like Apollo.io for its filters and minimal cost. It gives us a good ROI, and I appreciate having close to unlimited contacts, so I don't have to worry about limits. This makes it easy to research prospects. Apollo.io also has a sequence feature for outbound emails, which has been really helpful. Additionally, the initial setup was super simple for us. **What do you dislike about Apollo.io?** I think Apollo.io's intent features could be improved. We use it along with Bambora and other intent data sources, and I feel there is room for improvement in how the data is orchestrated to achieve higher quality intent data. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find the right contacts and do research for outbound efforts. It's really helpful for data enrichment in HubSpot too. ### 50. Easy-to-Use Lead Sourcing with Helpful Filters and Strong Lead Quality **Rating:** 4.5/5.0 stars **Reviewed by:** Palak S. | Senior Software Enginer II, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Apollo.io?** It’s easy to use, the filters make sourcing leads straightforward, and the overall quality of the leads is good. **What do you dislike about Apollo.io?** Some field values are left blank or are outdated. There are also many leads with missing email IDs and phone numbers, which makes the data feel incomplete. **What problems is Apollo.io solving and how is that benefiting you?** Lead generation for reaching out to potential customers for our product. ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [Linkedin](https://www.g2.com/discussions/apollo-io-linkedin) - 2 comments, 2 upvotes - [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+11%3A39%3A00+-0500&secure%5Bsession_id%5D=cdac3efa-6ff6-4815-8cf4-430e2e02bd10&secure%5Btoken%5D=19d902a97652a97e543c756bc4bea9a2b55329d591cc98800076ee6d713b9d3e&format=llm_user) ## Apollo.io Integrations - 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[Retell AI](https://www.g2.com/products/retell-ai/reviews) - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Smartlead](https://www.g2.com/products/smartlead/reviews) - [Squarespace Domains](https://www.g2.com/products/squarespace-domains/reviews) - [Surfe](https://www.g2.com/products/surfe/reviews) - [Trellus - Real-time cold call AI assistant](https://www.g2.com/products/trellus-real-time-cold-call-ai-assistant/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Vidyard](https://www.g2.com/products/vidyard/reviews) - [Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews) - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 4.6/5.0 (634 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,675 reviews)