--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9694 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9694 scale: '5' date_modified: '2026-07-24' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,694 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. (1587 reviews) - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. (1349 reviews) - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. (1321 reviews) - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. (1317 reviews) - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. (1123 reviews) - Automation (1071 reviews) - Efficiency (940 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews) - Integrations (814 reviews) - Accuracy (801 reviews) **What users dislike:** - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. (559 reviews) - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. (469 reviews) - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. (458 reviews) - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. (431 reviews) - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. (420 reviews) - Outdated Data (412 reviews) - Inaccuracy (406 reviews) - Limitations (377 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews) - Email Issues (366 reviews) ## Apollo.io Reviews ### 1. Effortless Setup, Powerful Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Surya Dev S. | Product Marketing Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Apollo.io?** I like the automation part of Apollo.io that allows me to easily connect with any CRM using API keys. This automation helps in pulling out data like contact information and social media handles automatically. The tool also helps in streamlining my data management processes and connecting with target companies for partnership chats. It's user-friendly, especially for beginners, and I find it easy and smooth in its initial setup. The ability to integrate multiple functions through API keys without the hassle of data migration is a big plus for me. **What do you dislike about Apollo.io?** Apollo.io sometimes struggles to find contact addresses and email information, which are important for my work. It would be great if Apollo could partner with some models to correct and provide the relevant details. I often depend on Apollo.io for these crucial pieces of information. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to streamline data management and connect with target companies. It saves time and costs by providing contact info for leads, enabling effective cold outreach across multiple channels like email and LinkedIn. ### 2. My honest opinion: Best prospecting tool by far! **Rating:** 5.0/5.0 stars **Reviewed by:** Leandro J. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Apollo.io?** I find Apollo.io to be better than any other prospecting tool out there by far. It feels like the most complete database for finding emails, contacts, and phone numbers. I appreciate how easy it is to use, and I love that from a LinkedIn profile, I can add someone directly into a sequence. This makes it seamless and avoids a lot of manual work. Plus, it has great automations for LinkedIn prospecting. **What do you dislike about Apollo.io?** Their integration with Salesforce. It does generate a lot of duplicated contacts and duplicated accounts, which can create a mess internally. Basically, every time it creates a new contact that's not already on Salesforce, it creates a new account for that specific contact instead of using the one that's already created. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find the right contact information within organizations and create sequences for outreach. It's very easy to use, offers a complete database, and integrates seamlessly with LinkedIn to avoid manual work. ### 3. Great All-in-One Platform for Outbounding, AI, and Training **Rating:** 5.0/5.0 stars **Reviewed by:** Taryn Q. | Head of Sales and Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Apollo.io?** A great all-in-one solution. It brings together contact info, outbounding, AI, training, and best-practice solutions in one place, which makes it easy to use and manage. **What do you dislike about Apollo.io?** The complexity is a barrier at first, making it harder to get started. However, once you wrap your head around what’s on offer and complete some of the training, it becomes quite straightforward to use. **What problems is Apollo.io solving and how is that benefiting you?** Quality outbound contacts, with recording tools that integrate well with Hubspot, plus helpful automation for outbounding. ### 4. Streamlines Lead Management, Effortless to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Prajwal B. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Apollo.io?** I use Apollo.io to find prospects and manage all my leads and email, which helps increase my conversation rate. I get all the targeted prospects data, which is crucial for generating leads. Its user interface is very smooth and easy to use, allowing me to manage all leads and emails in one platform. Apollo.io is managing these aspects very well, making things easy for me on a daily basis. The initial setup was very easy, and I haven't faced any issues while using it. **What do you dislike about Apollo.io?** nothing, everything is perfect i can say **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find prospects, manage leads and emails, which increases my conversation rate. It provides targeted prospects data crucial for lead generation and is easy to use daily. ### 5. Find the Right Leads with Apollo.io **Rating:** 5.0/5.0 stars **Reviewed by:** Pranav S. | Enterprise Advertising Sales, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Apollo.io?** What I like most about Apollo.io is how easy it is to find the right leads. The data is presented clearly, the filters are straightforward to use, and it saves me a lot of time when I’m building prospect lists. **What do you dislike about Apollo.io?** Sometimes the contact data isn’t completely accurate or fully up to date, and I’ve had a few emails bounce. Also, some of the more advanced features take a little time to understand at first, so there’s a bit of a learning curve. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of finding and organizing sales leads. Instead of manually searching for contacts and company info, it gives you a big database with filters to find the right people fast. ### 6. Apollo’s Sequence Emails Deliver Leads with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole T. | Corporate Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Apollo.io?** I love the sequence email system. I have already gotten leads from it. **What do you dislike about Apollo.io?** I haven't found any downside to using Apollo **What problems is Apollo.io solving and how is that benefiting you?** My team is able to find contacts or upload the ones we have and prospect them automatically through sequesnces and work flows. ### 7. Intuitive UI and Powerful Filters for Precise Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Apollo.io?** intuitive UI and variety of filters available to really isolate the type of company/ people you are targeting. **What do you dislike about Apollo.io?** There are alot of tools that i do not use that clutters up the interface. But I may end up using them down the road in the future, still beginner user. **What problems is Apollo.io solving and how is that benefiting you?** Helps me identify potential Clients and access their email/ contact info much quicker than any other method i have tried. ### 8. Ramesh.Apollo.io **Rating:** 5.0/5.0 stars **Reviewed by:** Ramesh N. | Deputy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Apollo.io?** It helps me get to know my client better and the company's details, such as the Business module, Turnover, and technology. I can reach my target customers through this channel. **What do you dislike about Apollo.io?** Need to give more info about company insights. **What problems is Apollo.io solving and how is that benefiting you?** Finding new people's email & phone numbers through LinkedIn in a few seconds. ### 9. All-in-One Prospecting to reduce tech sprawl **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan L. | Director, Global Go To Market Operations , Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Apollo.io?** I like using Apollo.io for sequencing, contact/data enrichment, and intent/buying signals. It consolidates our tech stack, enabling us to use Apollo instead of multiple tools, which saves on costs and aids adoption. The platform streamlines prospecting into one place, which is particularly helpful for early-career roles like SDRs, as it keeps everything in one system. The initial setup was fairly easy, and we received good support from the Apollo team. **What do you dislike about Apollo.io?** We struggle with the Orum integration, which is the main issue. It does not integrate seamlessly. It does not integrate with Gong, as they have their own CI tool. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io allows me to consolidate multiple tools into one, improving cost efficiency and adoption, especially for early career roles. It simplifies prospecting by keeping everything in one place and streamlining overall costs. ### 10. Streamlines Prospecting with AI, Needs Data Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ayush M. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io daily for prospecting, especially for writing up sequences, sending out emails, and making calls. The new feature with the AI assistant definitely helps because I can give a proper command to build a sequence and do what's best for my day-to-day activity. It helps me automate tasks, allowing me to focus more on finding quality leads and starting the outreach. The initial setup was pretty easy and straightforward, and I've seen the evolution of the solution over time. **What do you dislike about Apollo.io?** I would say sometimes the information, the numbers, and the email addresses are not particularly right, so that could definitely be improved. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to solve daily prospecting challenges, automate sequences, and focus on finding quality leads, enhancing my day-to-day activities. ### 11. Vast Contact Database, User-Friendly with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Bita H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Apollo.io?** I like that Apollo.io is user-friendly and it has almost all the companies I am searching for. It's great that I can make lists easily. The setup was quite easy, and I appreciate the wider range of contacts it provides. **What do you dislike about Apollo.io?** Some decision maker contacts are not available, and sometimes when you filter, the filter remains after you finish and doesn’t show the search results correctly. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find contacts for marketing, accessing emails and phone numbers. It has most of the companies I was looking for. It's user-friendly, and I can make lists easily. ### 12. Apollo Delivers Strong Business Connections **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhant G. | Corporate Relations Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2026 **What do you like best about Apollo.io?** I get a good amount of connections for my business. **What do you dislike about Apollo.io?** Credit system of Apollo Web System. REST. **What problems is Apollo.io solving and how is that benefiting you?** You get a good amount of credits, and the limit is reasonable. ### 13. Streamlines Outreach with a Smart, Context-Aware AI Assistant **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos M. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I love that it streamlines our outreach processes! I'm not able to build out my messaging faster using the AI assistant. And it does a great job at keeping relevant information based off the data we've put into it about our business. **What do you dislike about Apollo.io?** I would like to see a more streamlined connection with LinkedIn to automate messaging on there. **What problems is Apollo.io solving and how is that benefiting you?** Eliminates the time we used to have to take to prospect and pull lead lists. As well as the time we took to manually build out sequences. ### 14. Really Good for Mapping and Extracting Contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal P. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2026 **What do you like best about Apollo.io?** Really good for mapping and taking out contacts **What do you dislike about Apollo.io?** It’s been kind of slow over the last few days, and downloads have been slow as well. **What problems is Apollo.io solving and how is that benefiting you?** added waterfall so its helpfull and intent for business developement ### 15. Excellent Claude Integration, but Too Pricey for Small Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Jon B. | National Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Apollo.io?** Integration with Claude is excellent. Makes it very easy to use. **What do you dislike about Apollo.io?** Cost is way too high for a small business to utilize. **What problems is Apollo.io solving and how is that benefiting you?** Very quick to validate and confirm information ### 16. Precise Email and Phone Number Data You Can Trust **Rating:** 5.0/5.0 stars **Reviewed by:** Emil K. | Associate - Corporate Development & M&A, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Apollo.io?** It gives very precise email and phone numbers to people **What do you dislike about Apollo.io?** Sometimes to phone numbers are incorrect **What problems is Apollo.io solving and how is that benefiting you?** It gives me contacts to people i could not normally reach ### 17. Streamlines Lead Generation with Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Ashutosh J. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** I find Apollo.io to be incredibly useful for generating leads for business purposes. It helps me make lists for campaigns, schedule calls, and manage deals more efficiently than traditional methods. I am impressed with how well I can keep track of emails, including whether they've been opened or marked as spam. This tracking feature is very valuable to me and is something I really love about the service. The platform’s features such as targeting options by country and technology, as well as defining buyer personas, are necessary and valuable for me. I also like the feature related to calling functions, which adds to the platform’s robust capabilities. The initial setup was easy because Apollo.io is self-explanatory, and the demos with the team were very helpful, allowing us to become proficient within a week. **What do you dislike about Apollo.io?** I find it challenging that Apollo.io lacks an automated call recording feature. Sometimes, I have to manually start the recording, which should ideally be automated. The current setup does not always record the full conversation. This feature should be more streamlined and ensure that entire calls are consistently captured, with a straightforward option to stop the recording if needed. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to generate leads, manage deals effectively, and create campaign lists, improving my business processes. It helps me schedule calls and manage customer engagements efficiently. ### 18. All-in-One Prospecting and Outreach Platform **Rating:** 5.0/5.0 stars **Reviewed by:** PRAJWAL R. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Apollo.io?** What I like best about Apollo.io is that it brings prospecting and outreach into one single platform. The database is extensive, the search filters are very precise, and the email sequencing tools make it easy to run personalized outreach at scale. It helps me find the right decision-makers faster and reduces the manual effort involved in building a pipeline. **What do you dislike about Apollo.io?** The data accuracy can sometimes vary depending on the industry or geographic region. There are instances where email or phone numbers need to be manually verified. It’s not a major drawback, but it does require periodic double-checking. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of fragmented prospecting. Earlier, I had to use separate tools to find leads, verify contact details, and manage outreach. Apollo brings everything into one platform. This saves time, reduces manual effort, and helps me reach the right decision-makers faster. As a result, my outreach volume and meeting conversions have improved. ### 19. Apollo.io Makes Lead Finding and Outreach Simple, Fast, and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjay K. | Senior Executive , Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Apollo.io?** We like Apollo.io because it helps us easily find the right business leads from a large and reliable database. The platform is simple to use and saves time by combining lead search and email outreach in one place. It makes sales and marketing work faster, more organized, and more efficient. **What do you dislike about Apollo.io?** We dislike Apollo.io because some contact data is not always accurate or updated. The pricing and credit system can be confusing for new users. Also, advanced features are limited in the free plan, which reduces flexibility for small users. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves problems in warehousing, logistics, and supply chain by helping teams quickly find and connect with the right vendors, transporters, customers, and decision-makers. Instead of spending time searching for contacts or following up manually, it provides verified business data and automated outreach in one place. This improves coordination with suppliers and clients, speeds up communication, supports faster issue resolution (like delays or shortages), and helps build strong B2B relationships. Overall, it saves time, improves efficiency, and supports smoother operations across the supply chain. ### 20. Comprehensive, Multi-Functional Platform That Does It All in One App **Rating:** 4.0/5.0 stars **Reviewed by:** Mark O. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Apollo.io?** Comprehensive and multi-functional platform that achieves several tasks within a single app. **What do you dislike about Apollo.io?** There is a learning curve to overcome but there are instructional videos and obviously web based tutorials to check out. **What problems is Apollo.io solving and how is that benefiting you?** We are using the platform to improve our outreach communications and email sequence to reduce manual tasks. ### 21. Effortless Email Automation and Scheduling—Great Value for Basic Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Apollo.io?** I like the ease in automating emails and scheduling the times that the emails go out. It is free for use for basic tasks and I only need to upgrade for higher performance. **What do you dislike about Apollo.io?** I dislike that the UI takes some time to learn, it is not as intuitive as I hoped it would be. **What problems is Apollo.io solving and how is that benefiting you?** It is helping me automate gmails to organizations, I like how it integrates with my inbox without me having to bcc a lot of people ### 22. Fast Lead Sourcing **Rating:** 5.0/5.0 stars **Reviewed by:** Faaz K. | Talent Acquisition Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it combines lead generation, contact data, and outreach automation in one platform, which saves time and improves targeting. **What do you dislike about Apollo.io?** The data accuracy can sometimes be inconsistent, and credit limits run out quickly during heavy usage. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me quickly find decision-makers and candidates, get their contact details, and reach out efficiently. This speeds up submissions and helps me close positions faster. ### 23. A powerful prospecting tool with the best UI/UX in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Raghav D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Apollo.io?** Apollo.io stands out with its clean and intuitive UI/UX, which is far better than competitors like RocketReach. The database is impressively large and diverse, providing access to high-quality leads across multiple industries. Additionally, the platform's search and filtering capabilities make it extremely easy to narrow down on specific prospects efficiently. **What do you dislike about Apollo.io?** While prospecting, applying too many filters occasionally causes the software to lag, which can interrupt workflow. Additionally, the customer support response times could be faster, as delays can sometimes impact critical tasks. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io has revolutionised our prospecting and email outreach processes by streamlining lead generation and automating follow-ups. It provides accurate, comprehensive contact information for decision-makers, helping us quickly identify and target verified leads across industries. The email sequence feature allows us to run personalised, multi-step campaigns at scale, saving hours of manual effort. With detailed analytics on open rates, click-through rates, and responses, we can continuously optimise our strategy. By combining robust lead data with automated outreach, Apollo.io has significantly improved our sales pipeline, engagement rates, and overall team productivity. ### 24. Used to be a great consolidation tool. **Rating:** 0.0/5.0 stars **Reviewed by:** Stephanie A. | Senior Revenue Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Apollo.io?** Apollo is a good consolidation product merging engagement system, calling system, and prospecting database in one tool **What do you dislike about Apollo.io?** The integration with HubSpot and Chrome Extension broke late summer/fall of 2025 causing us to be unable to sync contacts to sequencing directly from HubSpot The issue with Linkedin was also a red flag for us. We also had issue of job changes triggering email updates on key billing contacts in our system when the integration was set to never change email. The job change updates were not always accurate either. **What problems is Apollo.io solving and how is that benefiting you?** It was solving needing a single tool for prospecting. **Official Response from Andy McCotter-Bicknell:** > Hi Stephanie, thank you for the feedback! We did see multiple HubSpot + Chrome Extension sync problems in late summer/fall 2025, and those were resolved by October 2025. If you’re still seeing any trouble syncing contacts to sequences directly from HubSpot, we'd be happy to dig in and get it fixed quickly. ### 25. Intuitive Prospecting with Accurate Data and Smart Lead Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Amith S. | Student, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Apollo.io?** I really appreciate how intuitive Apollo.io feels- it saves a lot of time when I’m searching for verified leads or building targeted lists. The data accuracy is impressive, and I love how the platform suggests similar leads or companies based on my existing searches. It’s like having a smart assistant for prospecting. **What do you dislike about Apollo.io?** While Apollo.io is an excellent all-in-one prospecting and engagement platform, one drawback is that the interface can feel slightly cluttered due to the numerous features it incorporates. It sometimes takes a bit of time to find specific tools or filters. Additionally, some contact data, especially for smaller companies, can be outdated or incomplete. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io has made my prospecting process much smoother. Before using it, I had to switch between several tools to find contacts, verify emails, and send outreach messages. Now, everything’s integrated I can build lists, set up sequences, and track performance in a single dashboard. It’s helped me work smarter and stay organized. ### 26. Apollo’s Powerful Filters Make It Our Best Choice **Rating:** 4.0/5.0 stars **Reviewed by:** Sanket A. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** Apollo has very good filters compared to other platforms I’ve used. After trying a few other platforms, we switched to this one, and it’s been the best for us. **What do you dislike about Apollo.io?** Lots of chaos so many features at the same time hidden filters it's UX point actually for improvement **What problems is Apollo.io solving and how is that benefiting you?** We use this for our company, gupowder innovations, to support sales by reaching out to clients. ### 27. Solid Data Enrichment, but CRM Sync Duplication and API Limitations Create Friction **Rating:** 3.0/5.0 stars **Reviewed by:** Denis M. | Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Apollo.io?** The data enrichment capabilities are solid and the database is fairly comprehensive for prospect research and outreach. **What do you dislike about Apollo.io?** Acts more like a separate CRM system rather than a seamless integration or addon to existing platforms. Significant data duplication issues and workflow friction when trying to sync with primary CRM. Poor API integration capabilities and limited ability to automate data flow between systems. **What problems is Apollo.io solving and how is that benefiting you?** Helps with prospect research and lead qualification through comprehensive email and company data enrichment. However, the lack of seamless CRM integration creates more problems than it solves - requiring manual data management and causing duplicate records that waste time and create workflow inefficiencies. ### 28. Fully Integrated Platform, Valuable for Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Philip S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io for prospecting and outreach, and it makes sequencing and managing the whole process really easy in one platform. I like that it's fully integrated, so I don't need any other tools. Staying in one place helps me stay focused as a salesperson. I can find data, create a call list quickly, and execute it in just minutes. The built-in power dialer is completely invaluable. **What do you dislike about Apollo.io?** It's expensive, and the credit system is quite hard to keep a track of. **What problems is Apollo.io solving and how is that benefiting you?** With Apollo.io, I easily sequence and manage outreach in one platform. Its full integration means I don't need other tools, keeping me focused. I quickly find data, create call lists, and execute them with the invaluable built-in power dialer. ### 29. Less services for the same price **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Apollo.io?** I do like having a database of potential client names and emails. **What do you dislike about Apollo.io?** They made a ton of changes to their pricing packages, which have made it less of a value. For example, in their email automation, you could connect five different email accounts to send emails from. Now it's only one at the same price level. Other features have been cut from one price level and moved to the more expensive one. They are pushing AI, but the AI writes horribly and requires a ton of work just to get an email good enough to send. They have added a ton of bells and whistles, but none of them are really that useful. The phone numbers are usually wrong. It seems geared toward tech sales. **What problems is Apollo.io solving and how is that benefiting you?** Finding qualified prospects and sales outreach. ### 30. The best lead gen software so far! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra C. | Digital marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Apollo.io?** I like that it has a free version, which really helps small businesses that can’t afford ZoomInfo or LinkedIn Navigator. **What do you dislike about Apollo.io?** the Linkedin profiles button sometimes does alerts on Linkedin that is used a lead gen software, not sure it accepts something outside LI navigator **What problems is Apollo.io solving and how is that benefiting you?** none, did not experience any difficulty so far ### 31. Efficient Prospecting Tool with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Bárbara D. | Event Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I find Apollo.io easy to use, especially for the daily tasks that I do. The LinkedIn extension works pretty well, which makes it valuable to me. I also appreciate the tool that allows us to see who and how many times someone opens emails. **What do you dislike about Apollo.io?** Sometimes they have the wrong data, and even if we try to add the right one, they do not let us. Also, sometimes it's kinda harsh to use - you definitely need a trainer. It's easy if you are just using the daily things, but to implement AI, for example, you need a trainer. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me by saving time looking for the right contacts with the LinkedIn extension and tracking email opens for follow-ups. ### 32. Efficient Contact Finder with Minor Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Apollo.io?** I like using Apollo.io for finding real contact numbers, which has been quite beneficial. The initial setup was easy because of the suggested instructions. Overall, Apollo.io is quite good and working well. **What do you dislike about Apollo.io?** Sometimes the extension might not work as well as it could. Minor upgrades like features could be made. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for finding the real contact numbers. ### 33. Great Integration and Email Deliverability, Needs Better UX and Support **Rating:** 3.5/5.0 stars **Reviewed by:** Karan A. | Manager - Business Development **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** I use Apollo.io for data research, email sequences, and prospect calls. It provides databases relevant to my GTM strategies and helps automate the email outreach process through sequences. The AI inputs assist in drafting smarter emails. I like that the email deliverability ratio is good compared to other tools I’ve used. The seamless integration with our CRM makes database building easier. More emails get delivered, increasing the chance of a higher response rate from prospects. The integration feature is also helpful as it logs contacts, emails, and phone calls directly into the CRM, saving time. **What do you dislike about Apollo.io?** The overall user experience is a bit complex. At times, it gets difficult to navigate between features as it is too comprehensive. Also, the customer support could have been better. The navigation workflows are not that easy to use. At times, the page loads slowly, the information needed is not easily accessible and while reaching out to customer support, we faced delays in getting a call scheduled. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for databases related to GTM strategies. It automates email outreach with sequences and AI drafts smarter emails. It improves email deliverability and integrates with CRM to simplify database building, saving time by logging contacts and calls directly. ### 34. Powerful Email Automation, But Complex UI **Rating:** 3.0/5.0 stars **Reviewed by:** Kuhan R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Apollo.io?** I like Apollo.io for automating emails and its enrichment of contact details across a large database. Another helpful feature is that when emails bounce, Apollo.io looks for another contact in their database, which is quite handy. **What do you dislike about Apollo.io?** The UI is very messy. Email prioritization needs help. Scheduling can be more granular. Integration with CRM has no analytics, making it difficult to track and sync progress between contacts in CRM and Apollo.io. The initial setup is not super intuitive, probably because they have a whole load of features I don't yet know how to use. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io automates emails and enriches contact details, helping me manage cadences efficiently and find alternative contacts when emails bounce. ### 35. Best app for finding contact details **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek A. | CEO, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Apollo.io?** I have been using apollo.io for some time but one thing I feel is that this is not very user friendly. Searching through Apollo.io is quite confusing and I have to go around checking and finding details I am looking for. **What do you dislike about Apollo.io?** They should work more on AI features and make the interface more user friendly and easy to navigate. I use it for searching contact details. **What problems is Apollo.io solving and how is that benefiting you?** One of the biggest problem for any small business is to find contacts to approach. Apollo is providing every detail of any individual or a company which can be used for cold emails, cold callings, or even sales. I am using it to find and verify emails of potential clients and I get accurate data. I have closed many deals just by finding the right contact details through apollo. ### 36. Efficient Prospecting and Lead Enrichment Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Prajwal R. | Business Growth Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Apollo.io?** Apollo.io makes B2B prospecting and lead generation significantly easier. Its database of contacts and companies is extensive, and the filters allow precise targeting based on firmographics, job titles, and technologies. The outreach cadence features and email tracking help streamline outbound sales processes and keep communication organized. **What do you dislike about Apollo.io?** Some of the contact information can occasionally be outdated, which means verification is necessary before outreach. The learning curve can also be a bit steep for new users, especially when setting up advanced automation and sequences. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the challenge of finding accurate and relevant leads quickly. It centralizes prospecting data and automates outreach workflows, which saves time on research and increases overall productivity. The ability to integrate with our CRM enhances data flow and keeps sales activities in sync. ### 37. All-in-One Sales Intelligence That Boosts Outreach Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** tapan s. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Apollo.io?** I like Apollo.io for its all-in-one sales intelligence—finding leads, tracking emails, and managing outreach efficiently. **What do you dislike about Apollo.io?** Its data accuracy isn’t always perfect, and the email limits on lower plans can be restrictive. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io simplifies the sales process by combining high-quality lead data with automated outreach tools in a single platform. Problems Solved Fragmented Tools: Replaces the need for separate apps for finding leads, verifying emails, and sending sequences. Dirty Data: Solves the issue of bounced emails and outdated contact info through a massive, verified database. Manual Labor: Eliminates the hours spent manually searching for prospects on LinkedIn. Bad Timing: Uses "Intent Data" to identify companies currently looking to buy, rather than reaching out at random. Key Benefits Saves Money: Consolidates your "tech stack" into one affordable subscription. Saves Time: Automates repetitive tasks like follow-ups and CRM data entry. Higher ROI: Helps you reach the right person at the right time with personalized, AI-enhanced messaging. ### 38. Efficient Outreach with Accurate Contact Data **Rating:** 4.5/5.0 stars **Reviewed by:** Harjoth S. | Business Lead, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Apollo.io?** I like Apollo.io's mass mailing feature and how it provides contact details for most people I need to reach out to. I appreciate the ability to filter and narrow down the right HR decision makers, which helps me focus on the right folks instead of contacting everyone. The initial setup was very easy for me. **What do you dislike about Apollo.io?** Nothing specific to add, but I like Apollo the most out of all of them. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me identify ideal points of contact and access their details. I like their mass mailing feature and how easily I can filter and focus on the right HR decision makers, improving outreach efficiency. ### 39. Intuitive Platform Boosts Team Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Shane K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Apollo.io?** I find Apollo.io easy to use, which makes onboarding new people a breeze. The AI functionality is a big plus for me as it simplifies getting the reports I need and helps me build sequences. It also assists me in finding information within the system, answering questions when I'm unsure where to look. **What do you dislike about Apollo.io?** I think the improvements could be better view restrictions. I would like to be able to make it so no one can see anybody else's tasks. Right now, they have to make sure they turn on a filter. We've restricted them from doing other people's tasks, but being able to block them from even seeing them would be ideal. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps track our team's activity metrics, automates emails, makes phone calls, and enriches contact data. ### 40. Effortless Automation with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando Velicia . | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Apollo.io?** I like that the interface is easy to understand, and their new AI is really helpful to create successful sequences. The initial setup is really easy; you just need to place a couple lines there. If you're part of a company, it's normally already set up, so you just need to place your name and start working on it. **What do you dislike about Apollo.io?** Well, the only thing that it didn't work as well is that I think that the post service or post sale services with customer success or support takes a little bit to engage with you, or they take a little bit to engage with you. So that's the only thing. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io automates and simplifies reaching and engaging with many people by creating sequences and automating processes. ### 41. Efficient Contact List Builder with Room for Data Accuracy Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jerguz A. | Senior Business Development Representative, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Apollo.io?** I like that with Apollo.io, I can search for multiple companies and specific roles and titles. This feature makes it more efficient for me to find contacts like CIOs and CTOs across different companies without having to visit each company's LinkedIn page individually. I also find the initial setup really easy since it's browser-based. **What do you dislike about Apollo.io?** I feel that their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Also, their credit system needs to be improved. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find contacts efficiently. It saves time by eliminating the need to search each company on LinkedIn for relevant roles. ### 42. Helpful AI Guidance and Sequences, but the UI Navigation Feels Complicated **Rating:** 3.5/5.0 stars **Reviewed by:** Mugundhan V. | senior sales associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Apollo.io?** Sequences and ai assistant to guide me effectively **What do you dislike about Apollo.io?** User Interface and its complicated navigation **What problems is Apollo.io solving and how is that benefiting you?** it helps me to fetch icp precisely and send email sequences ### 43. Apollo.io Makes Prospecting More Targeted with Strong Data Enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat M. | Solutions Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Apollo.io?** Apollo.io is highly effective for prospecting, especially for identifying the right contacts and accessing accurate email IDs. Its data enrichment capabilities help fill gaps in customer information, making outreach more targeted and efficient. It als **What do you dislike about Apollo.io?** Email validation could be improved. Currently, we see bounce rates of around 7–9%, which could be reduced with more frequent data updates and stronger email verificatio **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of fragmented and incomplete prospect data by providing reliable contact information and enrichment in one place. This helps us identify the right prospects faster, improve outreach efficiency, and scale demand generation efforts with better data quality. ### 44. Centralized Lead Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Pratik J. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2026 **What do you like best about Apollo.io?** I use Apollo.io to find and verify leads, enrich contact data, and run outbound email sequences. It helps me identify ICP leads. I like how it combines lead data, enrichment, and outreach in one platform, which helps me to prospect better and quicker. The high-quality lead data and the ability to quickly find the right ICP using enriched leads are valuable to me. The initial setup was quite easy, and the onboarding was straightforward, allowing me to connect email, set up sequences, and start prospecting in no time. **What do you dislike about Apollo.io?** One area Apollo.io could improve is data freshness and accuracy in certain regions, where emails or job titles are sometimes outdated. I would like deeper insights. Better email deliverability insights are needed - clearer signals on inbox placement risk, spam triggers, and warm-up health at the sequence level. The CRM sync could be better - sometimes there are lags or duplicates when syncing with CRMs. Multi-channel enrichment needs improvement - deeper LinkedIn activity signals or recent hiring. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find and verify leads, enrich contact data, and run outbound email sequences. It combines lead data, enrichment, and outreach in one platform, which saves me a lot of time and helps me prospect better and quicker. ### 45. Effortless Lead Generation, Needs Data Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Apollo.io?** I like how Apollo.io makes it easy to look for leads and identify key stakeholders in organizations. It's great because as a product company, identifying buyers is crucial, and Apollo helps figure out who the decision-makers are. I also find getting their contact details easy for cold calling and email writing, which is very useful for our work. Additionally, the setup process for Apollo.io was quite seamless and very easy, which I appreciate. **What do you dislike about Apollo.io?** At times, the contact details provided by Apollo.io were not the most accurate. Some emails bounced back and phone numbers were incorrect, so the accuracy of the data could be better. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io lets me find leads and identify key decision makers, which helps grow my business. ### 46. Reliable Email Outreach with Apollo **Rating:** 5.0/5.0 stars **Reviewed by:** Savan K. | Demand Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Apollo.io?** From my experience, Apollo distinguishes itself by making it easier to broaden your social network and by reliably generating valid, official email addresses from the lists you upload. I also appreciate the option to send outbound emails at a controlled pace, which closely mimics the manual outreach process. This approach can be advantageous for enhancing your email deliverability as well as increasing your chances of getting responses. **What do you dislike about Apollo.io?** The main issue I have with Apollo is that when using an organization account, it automatically selects the first email added as the default sender. If you don't catch this right away, it can cause significant problems later on. Additionally, changing the sender for each list or campaign is somewhat complicated and not as straightforward as I would like. **What problems is Apollo.io solving and how is that benefiting you?** Apollo is assisting us in addressing our outbound sales outreach challenges. Its prospect-scoring feature, along with the ability to identify valid emails and social profiles, helps us focus our efforts on higher-quality prospects, making our outreach more effective. ### 47. Effective Lead Sourcing, But Pricing Concerns me **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul S. | GTM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I appreciated that Apollo.io used to be very value for money and had a good quality of leads. I also found the initial setup pretty easy. **What do you dislike about Apollo.io?** Currently, the pricing has become very high. The AI stuff has made it less value for money. There's a need for improvement in the lead quality and making the AI features easier to opt out. Also, disconnecting the AI credits from the email credits would be better. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me with lead sourcing by finding decision makers and their contact info. However, I need to reverify leads before using them. ### 48. Versatile Tool with Room for Performance Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Alec M. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it does a little bit of everything, making it an all-in-one tool. It's easy to use, and it simplifies finding contact data for anyone I need to reach. The features I use most include finding people, list building, sequence building, and custom AI prompts, which help me find a hundred leads a week. It's pretty easy to set up or connect things, and I haven't had any real issues with it. **What do you dislike about Apollo.io?** Yeah. I think for Apollo, the things that don't work well are it gets really slow and buggy, especially when you're dealing with thousands of leads. And also, when you're enriching leads, you can only select 25 at a time, and it just makes it really tedious. You can't bulk enrich without having the enterprise license. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find leads and their contact data, allowing me to connect through email and call sequences efficiently. ### 49. Simplified Outreach with Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Metyu M. **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** I use Apollo.io for finding credentials of potential customers and clients. I appreciate the inmail services that provide a fast-paced communication method, which I use to conduct timely outreach. The user-friendly interface is a big plus, offering simplicity even when there are many features, and I can accomplish a lot with a free account. It's a strategic approach to attract customers with diverse needs. The recent updates have simplified the user interface, which aids significantly in sales farming and finding people. Setting up Apollo.io is straightforward, and it's genuinely helpful for startups in their early stages. The integration with other tools like Salesforce, HubSpot, or Bigi Apollo CRM is smooth. **What do you dislike about Apollo.io?** I do believe listing could be improved and simplified. I'd like to make listing more interactive such that I should be able to copy paste company credentials from one list to another to facilitate the process. Searching for companies different times and adding them to different lists one by one can be difficult. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find credentials for potential customers, enhancing market research and outreach. It offers inmail services for fast communication, improving customer connections. ### 50. Value for Money compare to other tools like Lush **Rating:** 5.0/5.0 stars **Reviewed by:** Shashikant K. | Strategic Account Manager (BFSI) - South India, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Apollo.io?** Very easy to use and accuracy leve is high as compare to other tools like Lusha and get email.io..Also very helpful to figure out team hierarchy and respective department RPC **What do you dislike about Apollo.io?** Some cases no data available and if you can attest get email id this will help a lot if not phone number **What problems is Apollo.io solving and how is that benefiting you?** Biggest problem of sales person is to get RPC. Apollo helps very much to get email ids of your target person on single click. Easy way to get contact details using LinkedIn and chrome extension of apollo ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [Linkedin](https://www.g2.com/discussions/apollo-io-linkedin) - 2 comments, 2 upvotes - [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+11%3A41%3A25+-0500&secure%5Bsession_id%5D=15bf9e52-1ddb-45ca-b7f7-c90ea4bfde2f&secure%5Btoken%5D=d6cb94453625365624a3f814ac7554e42f6b552251f2a1ba60e937a7902d0a60&format=llm_user) ## Apollo.io Integrations - 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[Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews) - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 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