Apollo.io Pricing Overview

Free Trial

Apollo.io Pricing Key Insights

Last updated on Apr 29, 2026


Apollo.io offers 4 pricing editions, starting from $0 to $119. Apollo.io pricing tiers are designed to support different usage levels and team sizes. Apollo.io also offers a free trial. Compare the Apollo.io pricing table below to figure out the best fit for your needs. Some plans may require you to contact Apollo.io for custom pricing.


Free — $0 / 1 user Per Month
Basic — $49 / 1 user Per Month
Professional — $79 / 1 user Per Month
Organization — $119 / 3 User Per Month
Rated 4.7 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Is Apollo.io Worth the Price? What Reviewers Say

Based on recent G2 reviews that discuss pricing and value, many reviewers say Apollo.io is good value for money because it combines prospecting data and outreach in one platform. Reviewers frequently mention time savings from targeted search filters and sequencing, and several reviewers highlight ROI from faster prospecting and less manual work. Many reviewers say the strongest value is for sales teams and smaller businesses that use Apollo.io regularly and can benefit from its broad workflow coverage. Some users report the cost feels justified for consistent outbound use, though some users report pricing feels steep as the team grows or usage becomes heavier. A common theme across reviews is that costs can add up when data is outdated or access runs out faster than expected.

Apollo.io Pricing FAQs

Generated using AI
Is Apollo.io free, or does it offer a free trial?

Yes. According to G2 data, Apollo.io offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Apollo.io cost in 2026?

According to G2 data, Apollo.io pricing in 2026 starts at $49.00 and can reach $119.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Apollo.io's official pricing page for the most current details.

Who is Apollo.io pricing best suited for?

Apollo.io's pricing is best suited for small businesses and individual sales professionals seeking an affordable all-in-one outbound platform, as confirmed by the majority of G2 reviewers who identify as small business users. The free and Basic tiers appeal to early-stage startups, solo SDRs, and budget-conscious teams replacing expensive tools like ZoomInfo. The Professional tier suits growing mid-market teams needing dialers, call recordings, and advanced reporting. The Organization tier targets larger sales teams requiring data enrichment, permission controls, and international dialing. G2 reviews of Apollo.io from information technology, marketing, staffing, and consulting industries dominate, suggesting these sectors extract the most value from Apollo.io's pricing structure.

What are the key differences between the free and paid versions of Apollo.io?

Apollo.io's free tier offers unlimited email credits, 5 mobile credits, 10 export credits monthly, basic sequence automation capped at 2 sequences, 3 buying intent topics, and limited API access. G2 reviewers note the free plan is genuinely useful for early-stage founders and solo users but becomes limiting quickly due to export caps, the 25-contact-per-page selection restriction, and the 2-sequence ceiling. Apollo.io's paid plans starting at $49/month unlock higher mobile and export credits, no sequence limits, A/B testing, advanced filters, job change alerts, and integrations with all email providers. The $119/month Organization tier adds data enrichment, call transcriptions, customizable reports, and advanced API access, requiring a minimum of 3 users.

Is Apollo.io considered good value for its pricing?

G2 reviewers broadly consider Apollo.io good value, particularly when compared to alternatives like ZoomInfo, Outreach, and Salesloft. Many G2 users highlight that Apollo.io consolidates prospecting, email sequencing, dialers, and CRM functionality into one platform at a fraction of what separate tools would cost, with several reviewers citing 60% or greater tech stack savings. The free tier earns consistent praise for its generous credits and usable features. That said, G2 reviews of Apollo.io frequently flag that pricing has increased over time, credits feel restrictive at lower tiers, and the credit-based model can be confusing. Reviewers from India, Brazil, and other non-US markets note that dollar-denominated pricing creates affordability challenges.

Apollo.io Pricing Reviews

(2)
Anvita P.
AP
Anvita P.
Research Assistant
Enterprise (> 1000 emp.)
"One of the Best Database Platform"
5/5
What do you like best about Apollo.io?

Apollo is very useful tool to help streamline lead generation and sales outreach. As per my using experience, I could easily find out valid email addresses most of times and even its free to use very easily. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo needs to improve its few features like direct phone, cell phone etc. in free version. because some times HQ phone numbers are there in most of the cases even direct phone numbers mentioned. Review collected by and hosted on G2.com.

Huang P.
HP
Huang P.
Chief Data Officer
Small-Business (50 or fewer emp.)
"Predatory Pricing Overshadows High Lead Volume"
0/5
What do you like best about Apollo.io?

I like the leads provided by Apollo.io because they are good for outreach. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I really dislike their predatory pricing. The fact that credits don't roll over and they charge extra in subsequent months if you don't change your plan is super annoying. Plus, there are no refunds. We're considering switching because of these pricing extortion policies. Review collected by and hosted on G2.com.

Response from Andy McCotter-Bicknell of Apollo.io

Thanks for the candid feedback, Huang, and I’m sorry this has been frustrating. Our pricing is designed to be competitive and includes a generous credit allocation per seat, but we hear you on rollover and refund expectations. For monthly plans, you can cancel anytime and you won’t be charged for future months; we typically don’t refund the current term. If you’re open to it, reach out to our support team and we’ll review your specific situation.

Apollo.io Comparisons