Apollo.io Pricing Overview

Yes. According to G2 data, Apollo.io offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Apollo.io pricing in 2026 starts at $49.00 and can reach $119.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Apollo.io's official pricing page for the most current details.

Apollo.io's pricing is best suited for small businesses and individual sales professionals seeking an affordable all-in-one outbound platform, as confirmed by the majority of G2 reviewers who identify as small business users. The free and Basic tiers appeal to early-stage startups, solo SDRs, and budget-conscious teams replacing expensive tools like ZoomInfo. The Professional tier suits growing mid-market teams needing dialers, call recordings, and advanced reporting. The Organization tier targets larger sales teams requiring data enrichment, permission controls, and international dialing. G2 reviews of Apollo.io from information technology, marketing, staffing, and consulting industries dominate, suggesting these sectors extract the most value from Apollo.io's pricing structure.

Apollo.io's free tier offers unlimited email credits, 5 mobile credits, 10 export credits monthly, basic sequence automation capped at 2 sequences, 3 buying intent topics, and limited API access. G2 reviewers note the free plan is genuinely useful for early-stage founders and solo users but becomes limiting quickly due to export caps, the 25-contact-per-page selection restriction, and the 2-sequence ceiling. Apollo.io's paid plans starting at $49/month unlock higher mobile and export credits, no sequence limits, A/B testing, advanced filters, job change alerts, and integrations with all email providers. The $119/month Organization tier adds data enrichment, call transcriptions, customizable reports, and advanced API access, requiring a minimum of 3 users.

G2 reviewers broadly consider Apollo.io good value, particularly when compared to alternatives like ZoomInfo, Outreach, and Salesloft. Many G2 users highlight that Apollo.io consolidates prospecting, email sequencing, dialers, and CRM functionality into one platform at a fraction of what separate tools would cost, with several reviewers citing 60% or greater tech stack savings. The free tier earns consistent praise for its generous credits and usable features. That said, G2 reviews of Apollo.io frequently flag that pricing has increased over time, credits feel restrictive at lower tiers, and the credit-based model can be confusing. Reviewers from India, Brazil, and other non-US markets note that dollar-denominated pricing creates affordability challenges.