
I really like Apollo.io’s new AI-driven lead recommendations and the enhanced sequencing tool with better personalization and automated A/B testing. The updated Chrome extension is also a big plus, letting me instantly enrich contact data from LinkedIn or company sites. These upgrades make prospecting faster and more effective. Review collected by and hosted on G2.com.
While Apollo.io is a powerful tool, I think there’s room to make it even better. The pricing could be more flexible for smaller teams, perhaps with scaled-down plans. Some features have a learning curve, so adding more in-app tutorials or guided workflows could speed up onboarding. Lastly, while the data quality is generally strong, continuing to refine verification processes would help reduce occasional inaccuracies. Review collected by and hosted on G2.com.
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