Apollo.io Pricing Overview

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Apollo.io Pricing Key Insights

Last updated on Apr 09, 2026

Apollo.io offers 4 pricing editions, starting from $0 to $119 . Apollo.io pricing tiers are designed to support different usage levels and team sizes. Apollo.io also offers a free trial. Compare the Apollo.io pricing table below to figure out the best fit for your needs. Some plans may require you to contact Apollo.io for custom pricing.

Free — $0 / 1 user Per Month

Basic — $49 / 1 user Per Month

Professional — $79 / 1 user Per Month

Organization — $119 / 3 User Per Month

Rated 4.7 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Free

1 user Per Month

Unlimited email credits, 5 mobile credits per month, 10 export credits per month

Basic

$49.00

1 user Per Month

Unlimited email credits, 75 mobile credits per month, 1,000 export credits month

Professional

$79.00

1 user Per Month

Unlimited Email Credits, 100 Mobile Credits / month, 2000 Export Credits/month & Everything in Basic plus:

Organization

$119.00

3 User Per Month

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(Min 3 users) Unlimited email credits, 200 mobile credits per month, 4,000 export credits per month, and everything in the Professional package plus:

Apollo.io Pricing FAQs

Generated using AI

Apollo.io's pricing is best suited for small businesses and individual sales professionals seeking an affordable all-in-one outbound platform, as confirmed by the majority of G2 reviewers who identify as small business users. The free and Basic tiers appeal to early-stage startups, solo SDRs, and budget-conscious teams replacing expensive tools like ZoomInfo. The Professional tier suits growing mid-market teams needing dialers, call recordings, and advanced reporting. The Organization tier targets larger sales teams requiring data enrichment, permission controls, and international dialing. G2 reviews of Apollo.io from information technology, marketing, staffing, and consulting industries dominate, suggesting these sectors extract the most value from Apollo.io's pricing structure.

Apollo.io's free tier offers unlimited email credits, 5 mobile credits, 10 export credits monthly, basic sequence automation capped at 2 sequences, 3 buying intent topics, and limited API access. G2 reviewers note the free plan is genuinely useful for early-stage founders and solo users but becomes limiting quickly due to export caps, the 25-contact-per-page selection restriction, and the 2-sequence ceiling. Apollo.io's paid plans starting at $49/month unlock higher mobile and export credits, no sequence limits, A/B testing, advanced filters, job change alerts, and integrations with all email providers. The $119/month Organization tier adds data enrichment, call transcriptions, customizable reports, and advanced API access, requiring a minimum of 3 users.

G2 reviewers broadly consider Apollo.io good value, particularly when compared to alternatives like ZoomInfo, Outreach, and Salesloft. Many G2 users highlight that Apollo.io consolidates prospecting, email sequencing, dialers, and CRM functionality into one platform at a fraction of what separate tools would cost, with several reviewers citing 60% or greater tech stack savings. The free tier earns consistent praise for its generous credits and usable features. That said, G2 reviews of Apollo.io frequently flag that pricing has increased over time, credits feel restrictive at lower tiers, and the credit-based model can be confusing. Reviewers from India, Brazil, and other non-US markets note that dollar-denominated pricing creates affordability challenges.