Drip Reviews & Product Details

I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data into actionable insights, allowing me to shift from generic, one-size-fits-all emails to high-conversion messages. I also appreciate the significant water savings that Drip offers, and I found the initial setup to be simple. Review collected by and hosted on G2.com.

I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. Review collected by and hosted on G2.com.

The chat customer service with Drip is the best I've ever encountered in my 3+ years of working with them and other services. You have a real person on the line with you and there has never been a problem they haven't been able to solve. Even if something had to be escalated up the chain, it was fixed within a reasonable timeframe. I can't brag enough about Drip customer service! Review collected by and hosted on G2.com.

I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platforms. I also have to check and recheck that my links are correct, as sometimes they will default back to whatever was previously there if I have duplicated a campaign. We call this "getting Dripped" whenever it happens, so that goes to show you that it happens relatively often. It's a minor inconvenience overall. Review collected by and hosted on G2.com.

I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. Review collected by and hosted on G2.com.

I find the messages generated by Drip to be poorly written. The automation doesn't fix the issue of content being boring, confusing, and pushy. Review collected by and hosted on G2.com.

This platform is good for e-commerce personalization and lifecycle marketing. Most plans offer unlimited email sends, which is a great advantage. The advanced segmentation and automation tools make it easy to target the right audience. I also find the intuitive email builder, with its reusable blocks, very helpful for creating campaigns efficiently. Additionally, the analytics and ROI tracking features are robust and provide valuable insights. Review collected by and hosted on G2.com.

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be challenging for beginners. Additionally, it offers limited native integrations with platforms such as WordPress or Wix. Live chat support is only accessible to accounts with more than 5,000 contacts. Review collected by and hosted on G2.com.

I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support always resolves the issue quickly for me. Setting up Drip was very easy to learn. Review collected by and hosted on G2.com.

I wish I could remove spam tags myself. Review collected by and hosted on G2.com.

Support is the best of any ESP I've ever used. Review collected by and hosted on G2.com.

The learning curve (and finding where stuff lives) can be steep. Review collected by and hosted on G2.com.

Drip gives me everything I need to run a modern email marketing system: smart segmentation, detailed automation, and solid deliverability tools. What truly sets Drip apart, though, is their customer support. Every time we ran into an issue ( whether it was around soft bounces, inactive subscriber logic, or tracking behavior ) the support team responded quickly, clearly, and with actionable steps. They don’t just “close tickets”, they actually help. I also appreciate how intuitive the interface is for workflows and segmentation logic. You really feel like you have control. Review collected by and hosted on G2.com.

There’s not much to dislike, honestly. If I had to point something out, it would be that certain tracking behaviors (like open detection) can be misleading due to inbox image-blocking, which can cause engaged users to appear inactive. But this is more of an industry-wide limitation than a Drip-specific issue. Thankfully, the support team helped us build custom solutions (with tags and workflows) to better manage this. Review collected by and hosted on G2.com.

Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and relevant. The visual builder is intuitive for setting up simple flows quickly. Review collected by and hosted on G2.com.

When workflows get more complex with multiple branches, it can be hard to see everything clearly on one screen. Zooming and navigating between branches gets clunky, which makes troubleshooting or editing larger workflows more frustrating than it should be. Review collected by and hosted on G2.com.

Exceptional workflows

Easy segmentation

Easy management of active & inactive customers

Connects with customer CRM

Knowledeagble customer support Review collected by and hosted on G2.com.

Extremely expensive

Required quite a bit of hand holding when setting up workflows Review collected by and hosted on G2.com.

Drip stands out for its user-friendly automation workflows and strong focus on e-commerce marketing. It makes it easy to segment audiences and create targeted email campaigns that drive conversions. The visual builder is intuitive, and the platform integrates well with popular e-commerce tools like Shopify and WooCommerce. Review collected by and hosted on G2.com.

While Drip offers powerful features, the pricing can be a bit steep for small businesses or startups. Additionally, the analytics, although insightful, could benefit from more customizable reporting options. Review collected by and hosted on G2.com.