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Lead Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Lead Intelligence Software

Lead Intelligence software provides companies with cleaned and verified lead information that helps either ensure that a company’s own lead data is valid or enriches the data. Since most business contact information is private and most customers don't want to receive unsolicited communications, Lead Intelligence software can be a good option for companies to validate lead data or ensure they have the best data possible for the lead. This type of solution is mainly used by sales departments but can also be used by marketing to better target potential customers with their campaigns.

Lead Intelligence software should not be confused with products that only provide access to lists of contacts and limited or no functionality for managing that information. The main benefit of Lead Intelligence software is that it can assist salespeople to make better decisions during the lead generation process, from lead mining and capturing, to scoring and nurturing opportunities.

To qualify as a Lead Intelligence software, a solution must:

Provide valuable customer data to companies about potential customers such as their contact information and other information
Allow users to combine their own data with data provided by the lead intelligence solution
Manage and analyze both internal and external data together to find and evaluate new business opportunities
Integrate with sales or marketing solutions such as CRM, marketing automation, and sales effectiveness tools, as well as advanced analytics and data management solutions

Top 10 Lead Intelligence Software

  • Lusha
  • Cognism
  • UpLead
  • Lead411
  • LeadIQ
  • Datanyze
  • LeadFuze
  • RocketReach
  • NetLine Corporation

Compare Lead Intelligence Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(1,036)4.3 out of 5
Optimized for quick response
Entry Level Price:Free 5 credits/month

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

(121)4.8 out of 5
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You have revenue goals - Cognism can help you reach them. Cognism's suite of end-to-end globally compliant prospecting & sales acceleration tools can help your marketing and sales teams build quality prospect lists, find your ideal customers' direct contact information and action contact data with just a couple of clicks. Use Cognism to avoid gatekeepers and build winning, multi-touch cadences triggered by relevant sales trigger events to connect with your prospects right when they're rea

(312)4.8 out of 5
Entry Level Price:$0 5 Credits

UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

(280)4.5 out of 5
Optimized for quick response
Entry Level Price:$0 /month

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

(225)4.1 out of 5
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Prospecting should be fun and easy.  Sadly,  many sales reps hate prospecting. That's why we built LeadIQ.  LeadIQ eliminates the most annoying parts of prospecting,  helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not

(423)4.2 out of 5

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competi

(103)4.7 out of 5

Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver the freshest leads to you. It's prospecting, automated!

(130)4.6 out of 5
Optimized for quick response is the first Autonomous Demand Generation platform for B2B marketers, built by B2B marketers. In a crowded space of marketing technologies, Metadata’s patented AI engine automates the most important, but repetitive tasks in marketing. Metadata understands your company’s ideal customer profile; automatically builds audiences of the most likely buyer personas from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides

(154)4.1 out of 5
Entry Level Price:$0 month

More than 6.5 million businesses around the world trust RocketReach. Amongst them are some of the biggest - Apple, Google, Amazon, Facebook, and 95% of the S&P 500. RocketReach’s machine learning distills 1000s of public data points, discovering verified email, phone numbers, and social media profiles for over 450 million profiles, at 15 million companies worldwide. Signup for free at Our powerful API powers external tools & workflows, solving business needs that range fr

(96)4.5 out of 5

Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads mat

(161)4.7 out of 5
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ConnectLeader provides multi-channel B2B sales engagement technologies for all types of sales roles to increase their top line revenue by increasing productivity up to 800%. Our Intelligent Sales Acceleration and multi-channel Sales Engagement platform gives sales, lead generation, and marketing teams powerful tools to identify the right prospects, obtain accurate contact data, and enable accelerated communication using our sales connectivity optimization and lead nurturing solutions. Beware; on

(157)4.5 out of 5
Entry Level Price:$99/mo per user

Apollo is a data-first engagement platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered do more than just conduct outreach - they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices. By working in a unified platform, reps and managers alike save hours of tim

(493)4.4 out of 5

Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

(45)4.5 out of 5
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Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.

(33)4.8 out of 5

Norbert is an intelligent lead generation tool that can find anyone's corporate email address and enrich it with data that drives conversion.

(354)3.9 out of 5
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A sales intelligence solution that leverages data and analytics to help sales and marketing professionals build a faster path from prospect to profitable relationship. Real-time business intelligence, robust search capabilities, and in-depth company profiles make it easy to target opportunities at the right time with the right message, so you can close business faster. Our solution can help you: • Build prospect lists for targeted sales outreach • Plan for sales calls and have more informed con

(47)4.7 out of 5
Entry Level Price:$0 0 NA Custom

SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

(98)4.3 out of 5
Optimized for quick response
Entry Level Price:Free

FullContact is the leading SaaS provider of privacy-safe Identity Resolution. Using its patented Identity Graph, FullContact enables brands and marketing platforms to connect, consolidate, and enrich fragmented or incomplete offline, online, professional, and personal identifiers. These identities & hundreds of marketing attributes can be queried by the graph to identify an individual from the billions of people within the Identity Graph. We help marketers and companies identify their cust

(30)4.4 out of 5

The key to revenue acceleration is accurate, complete and marketable top-of-funnel data. The Integrate Demand Cloud centralizes top-of-funnel demand channels, ensuring standardization, validation, and compliance of all lead data. By unifying and amplifying your B2B marketing efforts, Integrate provides a home base for creating, managing and measuring demand generation programs. This enables your sales staff to close more deals and generate revenue. The Integrate Demand Cloud provides marketing

(19)4.4 out of 5

SalesOptimize is a market intelligence company that uses deep web analytics to capture valuable data on businesses around the world, converting these insights into qualified sales leads. Identify your entire market opportunity with our self-serve, lead generation platform & uncover rich information about your potential customers to help you win deals more effectively. We also provide contact data for the decision makers you want to talk to, including company phone numbers & valid email a

(52)3.9 out of 5
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Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than 350 million business records and their corporate hierarchies. These records are curated from thousands of sources and are updated 5 million times a day providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth. D&B Optimizer

(13)4.5 out of 5
Entry Level Price:$3,495 35,000 leads

LeadGrabber Pro is a B2B sales intelligence tool which can be used to build a list of prospective clients from professional networking sites. The tool captures new contacts from online directories as well as professional and social networking sites. LeadGrabber Pro extracts contact information from these websites in a single click, including name, job title, email address, company, phone, etc. And stores these values in a spreadsheet format. But, contacts found online typically lack business e

(145)4.3 out of 5
Entry Level Price:FREE

About RingLead RingLead is a SaaS cloud-based data orchestration platform that offers a complete end-to-end suite of solutions to discover, clean, protect, enhance, segment, score, and route your CRM and marketing automation data. Since 2003 RingLead has helped solve the data challenges of Fortune 500, and other large, medium, & small enterprises across the globe. RingLead automates the way organizations conduct their most important data processes: - Deduplication - Normalization - Enri

(38)4.5 out of 5
Entry Level Price:$40 50 credits / 1 user

Swordfish is the world's most powerful person search engine. Swordfish aggregates data from the world's top person identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources & live feeds to bring you up to date, valid, direct contact information for the people you are looking for. Swordfish is used by the world's top recruiters, sales and investigative professional's at the world's top defence, tech and government agencies. F

(36)4.5 out of 5

The List Online is a sales intelligence resource that enables clients to relevantly connect and engage with advertisers and agencies. The platform has now been evolved into a new and improved resource called Winmo. Please visit the Winmo G2Crowd profile to see reviews and details of the most up-to-date version. Like The List Online, Winmo users primary research to create exclusive, actionable intelligence that allows business development teams to prospect the advertising, media and marketing con

(12)4.6 out of 5

YesData connects Salesforce to the business database. You connect to your next company. It's that simple.

(24)4.2 out of 5
Optimized for quick response

Synthio provides a streaming Contact Data Management platform which drives improved outcomes for B2B sales and marketers by continuously expanding, refreshing as well as maintaining their vital customer contact information. Visit us today to see how Synthio can help you reach more, better-qualified customers:

(29)4.7 out of 5 is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

(24)4.6 out of 5
Entry Level Price:$125 Per user per month

Discover new prospects in minutes, get instant access to business contact information, and conduct targeted outreach with LeadLeaper’s cloud-based sales intelligence and prospecting app for sales professionals. With LeadLeaper, it's a snap to email dozens of new contacts and then track their interest, giving you more time to devote to prospects that are really interested in meeting with you. LeadLeaper is the perfect pipeline-building tool for any organization looking for a better, faster way t

(14)4.5 out of 5

BuzzBuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new sales leads to your inbox. It helps salespeople send automated cold email campaigns while the marketing team generates inbound web leads. Best of all, it's easy to use and can be implemented in a matter of hours, not months.

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Check out the G2 Grid® for the top Lead Intelligence Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
D&B Hoovers
D&B Optimizer
The List Online
Integrate Demand Cloud
NetLine Corporation
Clearbit Enrich
LeadGrabber Pro
SimilarWeb Sales Solution
Market Presence

Learn More About Lead Intelligence Software

What is Lead Intelligence Software?

One of the major challenges faced by salespeople is keeping customer and prospect data up to date. Another important issue is to find relevant information about opportunities without spending too much time gathering and analyzing large volumes of data. To address these challenges, lead intelligence software helps companies optimize their lead management process by using external and internal data and insights.

This type of software does not provide lists of leads nor does it manage the entire lifecycle of an opportunity. Therefore, it cannot replace lead generation software. For this reason, lead intelligence software always integrates with other sales and marketing solutions.

Key Benefits of Lead Intelligence Software

  • Improve lead conversion and closing rates
  • Optimize the lead management processes
  • Reduce the time spent to qualify leads

Why Use Lead Intelligence Software?

Lead management software provides functionality to capture and generate leads but does not always help with choosing the opportunities that are more likely to convert into sales. Lead intelligence software fills this gap by enriching leads with additional data that is not included in standard lead management software.

Improve sales and revenue — Lead intelligence software helps sales and marketing teams focus more on selling and spend less time on manually managing leads. Also, the information provided by lead intelligence solutions are used to identify new opportunities for upselling and cross-selling to existing customers.

Increase productivity — CRM and sales products require a lot of manual work and data entry, which hurts the productivity of the salespeople. Traditional lead management tools are no exception, but lead intelligence helps address this challenge by providing curated customer data that users don’t need to gather, clean, and analyze.

Enhance customer satisfaction — Other than increasing sales, lead intelligence software is used to learn more about prospects and customers, which leads to long time business relationships. Customers who feel understood and respected tend to be happier, more loyal, and more likely to become advocates for the products and services they acquire.

Who Uses Lead Intelligence Software?

Anyone involved in sales and marketing can benefit from using lead intelligence software. This software type is particularly important to companies that are having a hard time finding valuable leads. A few examples are providers of expensive products and services or businesses from niche industry segments.

Sales teams — To be productive, salespeople need to identify the leads that have the most potential to convert into sales. Even with other types of software such as lead capture and lead generation, sales teams spend a lot of time on manual tasks to qualify leads. Lead intelligence software facilitates sales activities by providing additional information about prospects and customers, increasing the chances of closing a sale. The sheer volume and complexity of this data may be overwhelming, which is why lead intelligence software delivers structured insights that are easier to use.

Marketing — While the main purpose of this type of software is to help sales teams close deals, markets also use it to deploy personalized campaigns. Better targeting generates new sales opportunities. Marketing professionals use the insights it provides to optimize their strategies, better understand demand, and adapt to market changes.

Small business owners — Since many small businesses don’t have dedicated sales teams, their owners are usually in charge of finding new opportunities. As sales are not their only responsibility, small business owners need to quickly and efficiently find prospects and the information required to convert them into customers.

Kinds of Lead Intelligence Software

Depending on how the software is sold and used, there are two main types of lead intelligence software.

Standalone — Some products focus exclusively on lead intelligence and can only be acquired and used separately from other solutions. These tools need to integrate with lead capture and lead generation software and with CRM or sales solutions. Standalone lead intelligence products enrich and optimize leads generated by other products, and transfer the best opportunities to the solutions used by the sales teams. This option is most beneficial to companies with robust CRM and sales software and only need supplemental functionality for lead intelligence.

Part of a larger system — Lead intelligence functionality is often provided as a module of a system that includes other features for sales, marketing, or lead capture and analysis. This is a good option for companies that need to replace outdated or limited CRM systems and improve their lead management processes.

Lead Intelligence Software Features

The functionality provided by lead intelligence software varies from one product to another, but usually includes the following features. Some products also include the advanced features mentioned below.

Data management and enrichment — Since lead intelligence software uses many types of data, it needs to manage data sources, allow users to import and export data, and perform data synchronization between multiple systems. The most common data sources used in lead intelligence are software systems such as CRM and sales, social media, and databases containing contact information and other details on companies and their employees.

List building and management — Salespeople categorize leads based on multiple criteria, such as customer type, industry, location, and so on. These lists are improved using lead intelligence data, which allows users to verify and recategorize them. This allows sales and marketing teams to better target prospects with similar characteristics.

Lead scoring — An increasing number of lead intelligence products use predictive models for lead scoring and qualification. This allows users to assign ratings to leads based on their potential to generate new business opportunities. A lead score can change and lead intelligence data provides valuable data to update scores with the latest and most reliable information.

Profiles — Sales and marketing professionals define profiles of ideal customers which they use to define and implement lead generation strategies. Lead intelligence software provides valuable information to identify the prospects that are a close match to the ideal customer profile.

Alerts and notifications — As lead data gets updated frequently, users need to know when changes occur. For instance, when a prospect switches jobs, sales teams may want to approach the prospect to check if the new company could be a potential customer. Similarly, when a decision maker involved in sales negotiations leaves a company, leads can be compromised and salespeople need to take corrective actions.

Workflows — Workflows define what steps are necessary at each stage of the lead intelligence process. For instance, leads are assigned to salespeople based on predefined criteria and workflows. When lead details change, the opportunity may be reassigned or moved to another stage. Since manual changes are time consuming and prone to error, workflows help users automate the processes using business logic. The system should allow administrators to override changes made automatically, but only when approved by a manager.

Search — Since lead intelligence software uses large volumes of data, it is important for users to easily find relevant information. Search functionality is therefore critical and should include features such as autocomplete, advanced filters, and intelligent search (ranking by relevance and display similar results).

Additional Lead Intelligence Software Features

Verified data — Most public data isn’t always validated by objective third parties to ensure that it’s accurate. For instance, contact information found on social media networks may be out of date or misleading. To address this challenge, providers of lead intelligence software verify the information by contacting companies and confirming their contact details and other business data types.

Developer APIs — Lead intelligence software needs to integrate with other software, and vendors cannot always provide connectors or APIs for each solution used by their customers. Instead, vendors allow users to create custom APIs for easier integration with any compatible system.

Potential Issues with Lead Intelligence Software

Integration — Unless they are part of a suite, lead intelligence software solutions only deliver optimal results when they can exchange data with other systems. While vendors provide integration and APIs with the most popular CRM and sales solutions, integration with other systems may be challenging. Thus, buyers may need to make additional investments in customized integrations, which are not included in the standard cost of lead intelligence products.

Specialization — Since lead intelligence products were created for B2B sales, some of them may specialize in industry sectors such as manufacturing or retail. This specialization provides more accurate opportunities for the active companies in these industries, but may not be very useful for other industries.

Compliance — Since lead intelligence software relies on large volumes of customer data, this type of software needs to comply with privacy and security regulations. Ideally, buyers shouldn’t worry about these challenges, and vendors should provide information compliant with all applicable regulations. Buyers need to ensure that vendors do their due diligence and do not expose private or business data.