Companies use Lead Mining software to find new business opportunities in their customer databases, sales history information, website visitors, social media following, and more. Lead Mining can help increase the sales team pipeline of deals by finding new leads in existing data or new upsell potentials for existing customers. Through the mining process, salespeople and marketers can also validate client information that they already have (like contact information), or improve the quality of their customer data by adding new information about existing customers.
Lead Mining software uses technology to scrape data from websites, and find data in emails or on social media, and this information then needs to be transferred and managed using sales and marketing solutions.
To qualify as a Lead Mining software, a solution must:
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