Apollo.io Features
Data Availability (7)
Contact Data Availability
Based on 2635 Apollo.io reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. 2586 reviewers of Apollo.io have provided feedback on this feature.
Industry Research Availability
Does this product offer industry research data that you require? 2419 reviewers of Apollo.io have provided feedback on this feature.
Technographic Data Availability
Based on 597 Apollo.io reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Contact Data Availability
Provides detailed contact-level buyer intent data This feature was mentioned in 244 Apollo.io reviews.
Account Data Availability
As reported in 251 Apollo.io reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices 240 reviewers of Apollo.io have provided feedback on this feature.
Data Accuracy (3)
Contact Data Accuracy
How accurate and up to date is the contact data? This feature was mentioned in 2573 Apollo.io reviews.
Company Data Accuracy
As reported in 2508 Apollo.io reviews. How accurate and up to date is the company data?
Technographic Data Accuracy
As reported in 580 Apollo.io reviews. How accurate and up to date is the technographic data?
Features (9)
Lead Builder
Ability to create targeted contact lists. 2149 reviewers of Apollo.io have provided feedback on this feature.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. This feature was mentioned in 1889 Apollo.io reviews.
Data Cleaning/Enrichment
Based on 1956 Apollo.io reviews and verified by the G2 Product R&D team. Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Based on 2085 Apollo.io reviews and verified by the G2 Product R&D team. Functionality to filter or segment data from within sales intelligence software
Search
Based on 2425 Apollo.io reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow This feature was mentioned in 1657 Apollo.io reviews.
Connections
Find the people you know that can introduce you to contacts at prospects 1082 reviewers of Apollo.io have provided feedback on this feature.
Reporting
Based on 1871 Apollo.io reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements
Messaging
Based on 1800 Apollo.io reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software
Platform (8)
Internationalization
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies 1148 reviewers of Apollo.io have provided feedback on this feature.
User, Role, and Access Management
Based on 1726 Apollo.io reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 1851 Apollo.io reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
Based on 1685 Apollo.io reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
Mobile User Support
Based on 1338 Apollo.io reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.
APIs
Based on 1340 Apollo.io reviews. Enables integration to external systems
Data Synchronization
Based on 337 Apollo.io reviews. Syncs lead data within the sales database for consistency and accuracy
Analysis
Based on 344 Apollo.io reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities
Lead Intelligence (11)
Market Insights
As reported in 1024 Apollo.io reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 601 reviewers of Apollo.io have provided feedback on this feature.
Lead Analysis
Based on 1074 Apollo.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 576 Apollo.io reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 572 Apollo.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
As reported in 571 Apollo.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Based on 3307 Apollo.io reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 3156 Apollo.io reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information.
Lead Quality
Based on 3348 Apollo.io reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 3028 Apollo.io reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Browser Extension
As reported in 3129 Apollo.io reviews. Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Management (6)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 1011 Apollo.io reviews.
Predictive Scoring
As reported in 901 Apollo.io reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 1028 reviewers of Apollo.io have provided feedback on this feature.
Segmentation
As reported in 586 Apollo.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. 579 reviewers of Apollo.io have provided feedback on this feature.
Account Identification
As reported in 576 Apollo.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (5)
Customization
As reported in 949 Apollo.io reviews. Allows for custom report types to match the goals of a company.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 558 Apollo.io reviews.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 549 Apollo.io reviews.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 549 Apollo.io reviews.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 551 Apollo.io reviews.
Campaign Execution (3)
Prioritized Accounts
Helps determine which accounts have the highest/lowest opportunity to convert. This feature was mentioned in 549 Apollo.io reviews.
Trending Accounts
Based on 540 Apollo.io reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Based on 542 Apollo.io reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Training (1)
Playbook Creation
As reported in 65 Apollo.io reviews. Allows for the creation of a customized playbook that new hires can use for reference in understanding company-specific sales processes.
Feedback (5)
Review
Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement. 65 reviewers of Apollo.io have provided feedback on this feature.
Scorecard
Based on 66 Apollo.io reviews. Provides a scorecard to display team and/or individual performance.
Leaderboard
Projects team sales performance publicly to reward and motivate employees. 66 reviewers of Apollo.io have provided feedback on this feature.
Real-Time Updates
Updates sales data in real-time so as to help teams remain close to their goals. This feature was mentioned in 64 Apollo.io reviews.
Notifications
Notifies users of company-specified "danger zones" to correct behaviors and re-align sales processes in the right direction. 64 reviewers of Apollo.io have provided feedback on this feature.
Attribution (3)
Lead Opportunity
Aligns lead scores with predefined lead distribution criteria This feature was mentioned in 363 Apollo.io reviews.
Lead Assignment
As reported in 360 Apollo.io reviews. Matches and assigns leads to the correct sales representative
Pipeline Acceleration
Determines which leads should be prioritized and then accelerates them up the pipeline 334 reviewers of Apollo.io have provided feedback on this feature.
Discovery (3)
Lead Management
Integrates with lead capture and lead intelligence tools to discover leads This feature was mentioned in 369 Apollo.io reviews.
Scoring/Ranking
As reported in 342 Apollo.io reviews. Creates and assigns scoring system to rank the viability of leads
Lead Context
Based on 361 Apollo.io reviews. Integrates with CRM or marketing automation tools to contextualize lead data
Management (2)
Conversion Viability
Based on 333 Apollo.io reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities
Workflow
Based on 356 Apollo.io reviews. Aligns lead scores and strategy with existing sales operations
Calling (5)
Record Calls
Records calls for future reference. 333 reviewers of Apollo.io have provided feedback on this feature.
Generate Location
Generates an area code local to where the user is calling to increase likelihood of pick-up. This feature was mentioned in 325 Apollo.io reviews.
Call Types
As reported in 322 Apollo.io reviews. Allows users to perform calls from their preferred device, whether laptop, desktop, mobile or otherwise.
Click-to-Call
Based on 319 Apollo.io reviews. Gathers contacts from integrated tools, allowing users to call with one click.
Auto Dialer
Has auto-dialing or predictive dialing functionality. This feature was mentioned in 48 Apollo.io reviews.
Contacts (3)
Personalization
As reported in 322 Apollo.io reviews. Retains a log of extraneous contact information such as timezone and contact engagement.
Information Locater
Finds and opens saved contact information for reference at the time of a new call. 315 reviewers of Apollo.io have provided feedback on this feature.
Record Prospect Data
Based on 320 Apollo.io reviews. Allows users to denote which contacts they believe are prospective customers.
Insights (6)
Notes
As reported in 317 Apollo.io reviews. Allows users to take notes during or after the call for future reference.
Daily Summary
Delivers users a daily summary of activity. This feature was mentioned in 315 Apollo.io reviews.
Automated Voicemails
As reported in 310 Apollo.io reviews. Sends automated voicemails to prospective clients who fail to answer.
Automated Emails
Sends automated emails to increase engagement with prospective clients. 316 reviewers of Apollo.io have provided feedback on this feature.
Sorts Prospects
Based on 308 Apollo.io reviews. Organizes contacts based on probability of success.
Automated Note Taking
As reported in 47 Apollo.io reviews. Automatically transcribes and summarizes meeting discussions.
Analytics (5)
Open Rates
Based on 732 Apollo.io reviews. Records the rate at which emails are opened.
Link Activity
Records the rate at which links in emails are followed. 720 reviewers of Apollo.io have provided feedback on this feature.
Attachment Activity
Records the rate at which email attachments are opened or downloaded. 709 reviewers of Apollo.io have provided feedback on this feature.
Export/Import
As reported in 877 Apollo.io reviews. Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Based on 864 Apollo.io reviews. Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Customizations (5)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry. 721 reviewers of Apollo.io have provided feedback on this feature.
Email Scheduling
As reported in 726 Apollo.io reviews. Allows administrators to schedule out emails in advance.
Notifications
Reminds administrators to follow-up on emails based on pre-set reminders. This feature was mentioned in 726 Apollo.io reviews.
Email Categorization
Allows for the categorization of emails. 717 reviewers of Apollo.io have provided feedback on this feature.
Templates
As reported in 707 Apollo.io reviews. Allows for the creation of templates for frequently-sent emails.
Incentives (1)
Leaderboards
Highlights top-performing employees to publicly reward their achievements. This feature was mentioned in 229 Apollo.io reviews.
Personalization (3)
Custom Reports
Generates reports with customizable fields to further understand employee performance. 237 reviewers of Apollo.io have provided feedback on this feature.
Dashboards
Based on 242 Apollo.io reviews. Visualizes individual and team insights such as new leads and outbound calls.
Goal Setting
Based on 236 Apollo.io reviews. Allows teams to set trackable goals within the tool.
Administrative (3)
Integration
Integrates with CRM and financial systems to help determine goals 236 reviewers of Apollo.io have provided feedback on this feature.
Employee Structure
Based on 231 Apollo.io reviews. Organizes team members by roles, activities and objectives and weighs tasks by importance.
Behavior Monitoring
As reported in 231 Apollo.io reviews. Allows managers and administrators to peruse profiles and monitor employee behavior and performance.
Core Conversational Capabilities - AI Chatbots (3)
Controlled LLM Response Generation
Uses LLMs to generate dynamic responses within defined boundaries and business-safe content rules.
Context Maintenance Within Sessions
Maintains context across user turns in a single session to provide coherent, relevant responses.
Natural Language Understanding & Intent Inference
Understands varied user phrasing and infers intent without relying solely on keywords or scripts.
Task & Flow Management - AI Chatbots (2)
Scripted Dialogue & Decision Tree Support
Supports building conversational flows using predefined paths, rules, and decision trees.
Fallback Responses for Unknown Queries
Provides fallback messages or guidance when the bot cannot understand or fulfill a query.
Lead Facilitation (4)
Customer-facing Chatbot
As reported in 672 Apollo.io reviews. Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
Lead Qualification
Automatically calculates which leads are the most likely to become a customer. This feature was mentioned in 712 Apollo.io reviews.
Lead Follow-up
As reported in 708 Apollo.io reviews. Automatically contacts all leads.
Meeting Scheduling
Utilizes natural language processing to set up meetings. 677 reviewers of Apollo.io have provided feedback on this feature.
Organization (3)
Opportunity and Pipeline Management
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. 682 reviewers of Apollo.io have provided feedback on this feature.
Data Entry
Based on 683 Apollo.io reviews. Automates the entry of collected data.
Integrations / APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 676 reviewers of Apollo.io have provided feedback on this feature.
Performance Analysis (2)
Coaching
Provides real-time coaching to sales representatives. 697 reviewers of Apollo.io have provided feedback on this feature.
Peformance Tracking
Tracks and analyzes sales representative performance. 714 reviewers of Apollo.io have provided feedback on this feature.
Sales Analysis (2)
ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects. 685 reviewers of Apollo.io have provided feedback on this feature.
Sales Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. 690 reviewers of Apollo.io have provided feedback on this feature.
Diagnosis (4)
IP Address
IP address quality analysis. 406 reviewers of Apollo.io have provided feedback on this feature.
Domains
Based on 406 Apollo.io reviews. Sending domain quality analysis.
Content
Email content analysis. 404 reviewers of Apollo.io have provided feedback on this feature.
Policy Compliance
As reported in 398 Apollo.io reviews. Determing email and domain compliance with policies such as DMARC.
Tracking (5)
Processing Time
Measuring of delivery latency/processing time. 404 reviewers of Apollo.io have provided feedback on this feature.
Placement
Based on 395 Apollo.io reviews. Tracking which folder email appears in.
Open Rate
Tracking open rate across recipients. This feature was mentioned in 403 Apollo.io reviews.
Time to Open
Tracking time between delivery and open. This feature was mentioned in 399 Apollo.io reviews.
Alerts
Based on 389 Apollo.io reviews. Notifications related to placement and opening.
Reporting (4)
Campaign Performance
Based on 393 Apollo.io reviews. Measuring overall campaign performance across recipients.
Domain Reputation
Measuring overall reputation related to specific sending domains. 390 reviewers of Apollo.io have provided feedback on this feature.
Brand Reputation
Based on 384 Apollo.io reviews. Measuring overall reputation of brand based on all email activity.
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists. 383 reviewers of Apollo.io have provided feedback on this feature.
Integrated Workflows (7)
Task Management
Based on 2256 Apollo.io reviews and verified by the G2 Product R&D team. Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.
Email Tracking/Automation
Based on 2608 Apollo.io reviews and verified by the G2 Product R&D team. Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
Calls and Voice
Based on 1831 Apollo.io reviews and verified by the G2 Product R&D team. Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.
Other Outreach Options
As reported in 2054 Apollo.io reviews. Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.
CRM Integration
Based on 2176 Apollo.io reviews and verified by the G2 Product R&D team. Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
Calendar
As reported in 1910 Apollo.io reviews. Integrates with calendar software so users can seamlessly schedule calls.
Shared Records
Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. This feature was mentioned in 1932 Apollo.io reviews.
Repeatability and Reportability (4)
Content Management
Based on 2065 Apollo.io reviews and verified by the G2 Product R&D team. Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.
Workflow Management
Based on 2132 Apollo.io reviews and verified by the G2 Product R&D team. Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.
Workflow Performance
Based on 2119 Apollo.io reviews and verified by the G2 Product R&D team. Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
Sales Coaching and Insights
Based on 1986 Apollo.io reviews and verified by the G2 Product R&D team. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
Dialing Options (2)
Preview Dialing
As reported in 81 Apollo.io reviews. Presents information about the individual being called before the call begins.
Predictive Dialing
Uses machine learning to determine the best times to call and adjust dialing speed to connect agents with leads efficiently.
Agent Tools (3)
Whisper Coaching
Based on 78 Apollo.io reviews. Allows a supervisor to listen to a call and train in real time.
Callback Scheduling
Reschedules calls within the software itself, either through a prompt or by the agent themselves. 80 reviewers of Apollo.io have provided feedback on this feature.
Call Recording
Records calls to access or evaluate at a later time to ensure quality standards are met, and pause recording of live calls if necessary. 81 reviewers of Apollo.io have provided feedback on this feature.
Automation (3)
Voice Activity Detection
Decides response type by determining if voice is a human response or an answering machine. This feature was mentioned in 78 Apollo.io reviews.
Interactive Voice Response (IVR)
Based on 78 Apollo.io reviews. Uses touch-tone or voice input to interact with callers, gather information, and route them to the appropriate agent or department.
Call Scrubbing
Based on 78 Apollo.io reviews. Removes phone numbers from an uploaded list that appear on the National Do Not Call Registry.
Call Analytics (4)
Call Recording
Records sales calls and facilitates playback This feature was mentioned in 119 Apollo.io reviews.
Machine Learning
As reported in 117 Apollo.io reviews. Utilizes machine learning technology to analyze recorded sales calls
Call Analysis
As reported in 118 Apollo.io reviews. Analyzes or facilitates the analysis of recorded and stored sales calls for insight
Lead Qualification
Leverages analytics to qualify and score calls in real time 119 reviewers of Apollo.io have provided feedback on this feature.
Agent Performance Management (3)
Customer Scoring
Leverages technology to rate or "read" recordings to determine the impact of sales calls 116 reviewers of Apollo.io have provided feedback on this feature.
Speech-to-Text
As reported in 115 Apollo.io reviews. Transcribes sales calls from speech to text
Artificial Intelligence
Utilizes artificial intelligence technology to discover insights within recorded sales calls This feature was mentioned in 118 Apollo.io reviews.
Grammar (3)
Grammar Check
Based on 218 Apollo.io reviews. Checks for grammar errors like misspellings, sentence run-on, etc.
Tone Check
Based on 214 Apollo.io reviews. Evaulates emotional tone of words written.
Sentence Formatting
Based on 214 Apollo.io reviews. Ensures sentences are formatted properly.
Content (2)
Idea Recommendation
Recommends ideas for topics based on the content written. This feature was mentioned in 202 Apollo.io reviews.
Content Generation
As reported in 207 Apollo.io reviews. Generates sentences, paragraphs, or papers based on sample text or a topic.
Platform Additional Functionality (4)
Integrations
Based on 256 Apollo.io reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
Provides the ability to customize the relevant topics that are tracked 245 reviewers of Apollo.io have provided feedback on this feature.
Natural Language Processing (NLP)
Based on 240 Apollo.io reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
As reported in 242 Apollo.io reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Deployment & Embedding - AI Chatbots (2)
API Access for Business System Integration
Provides API access to connect with proprietary business systems or internal data sources.
Web Widget & SDK Embedding
Offers embeddable widgets or SDKs for integration into websites, apps, or third-party tools.
Admin & Configuration - AI Chatbots (1)
No-Code Conversation Design
Allows non-developers to configure and design chatbot flows via visual or no-code interfaces.
Voice (1)
Accuracy
As reported in 45 Apollo.io reviews. Gives the user a reliable and accurate transcription of the text.
Transcription (3)
Speaker Identification
As reported in 45 Apollo.io reviews. Identifies and differentiates between different speakers.
Timecode Management
As reported in 44 Apollo.io reviews. Provides timestamps for the transcription and gives the user the ability to alter them.
Custom Dictionary
As reported in 44 Apollo.io reviews. Ability to add words or phrases to a custom dictionary for transcription.
Editing (4)
Collaboration
Have the ability to share your project and grant collaborators access to comment or edit. This feature was mentioned in 44 Apollo.io reviews.
Spell Check and Punctuation
Provides spell checking and punctuation, such as commas, periods, and question marks. 44 reviewers of Apollo.io have provided feedback on this feature.
Text Editing
Facilitates the editing of transcription via a text editor. 44 reviewers of Apollo.io have provided feedback on this feature.
Translation
As reported in 43 Apollo.io reviews. Allows for the translation of the transcribed text.
Integration (6)
Data Security
Based on 44 Apollo.io reviews. Gives the user a secure platform for transcription which does not scrape data or compromise user data.
API
Based on 45 Apollo.io reviews. Provides an API to port the transcription into external applications.
Integrates With Existing Applications
Based on 44 Apollo.io reviews. Integrates with existing applications to allow for seamless transcription of audio.
Sync Multiple Calendars
The ability to automatically sync calendars across different calendar softwares (i.e. ability to sync a Google Calendar with an Outlook calendar) This feature was mentioned in 60 Apollo.io reviews.
Import Events
Ability to import events from an existing account or another calendar 59 reviewers of Apollo.io have provided feedback on this feature.
Software Integrations
Integrates an existing calendar with another software application, such as Microsoft Teams or Slack 60 reviewers of Apollo.io have provided feedback on this feature.
Lead Monitoring (3)
Features
As reported in 903 Apollo.io reviews. Provides features to create and manage lists of potential customers
Performance
Based on 898 Apollo.io reviews. Monitors form’s performance and contribution to the sales pipeline
Identification
Based on 894 Apollo.io reviews. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Records leads using different types of devices 891 reviewers of Apollo.io have provided feedback on this feature.
Websites
Captures form submissions from existing forms on websites or landing pages This feature was mentioned in 855 Apollo.io reviews.
Social Media
As reported in 851 Apollo.io reviews. Captures leads across social media channels
Data
As reported in 880 Apollo.io reviews. Captures measurable, real customer data gathered directly from a website
Customization (4)
Forms
Based on 852 Apollo.io reviews. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Changes colors, calls to action, or form length to personalize lead capture 869 reviewers of Apollo.io have provided feedback on this feature.
Templates
Provides pre-configured templates that can be customized by users 847 reviewers of Apollo.io have provided feedback on this feature.
Integration
Integrates with sales and marketing software solutions to transfer lead data between them 873 reviewers of Apollo.io have provided feedback on this feature.
Matching (3)
Priority Matching
Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information. 157 reviewers of Apollo.io have provided feedback on this feature.
Account Tiebreakers
Based on 154 Apollo.io reviews. Provides tiebreaking features when leads match to multiple accounts.
Fuzzy Matching
As reported in 153 Apollo.io reviews. Provides matching logic features for special characters, acronyms, and other complex names.
Routing (4)
Match and Route
Automatically routes matched leads directly to account owners. This feature was mentioned in 153 Apollo.io reviews.
Multi-Objects
Allows users to build custom routing rules. This feature was mentioned in 149 Apollo.io reviews.
Territories
As reported in 150 Apollo.io reviews. Allows users to assign leads to selected territories and regions.
Working Hours
Allows users to configure schedules so leads are routed only during working hours. This feature was mentioned in 147 Apollo.io reviews.
Platform Operations (8)
Service level Agreements
Allows users to configure service level agreements so leads get matched and routed as fast as possible. This feature was mentioned in 150 Apollo.io reviews.
Audit Logs
As reported in 145 Apollo.io reviews. Provides features to audit any leads that were misrouted to incorrect accounts.
Duplicate Match
Based on 149 Apollo.io reviews. Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts.
Capping
As reported in 148 Apollo.io reviews. Limits the number of leads to assign to sales reps.
Analytics
As reported in 149 Apollo.io reviews. Provides analytics for tracking and monitoring routing.
Integrations
Based on 151 Apollo.io reviews. Provides integrations for CRMs and marketing automation platforms.
Alerts & Notifications
Sends an alert to salespeople when a lead is routed to them.
AI Lead Matching & Routing
Leverages AI to improve lead-to-account matching accuracy and reduce latency in routing leads.
AI and Automation (5)
Lead Prioritization
Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. 2159 reviewers of Apollo.io have provided feedback on this feature.
Lead Scoring
Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage This feature was mentioned in 2133 Apollo.io reviews.
Best Time of Day Scheduling
Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations This feature was mentioned in 1991 Apollo.io reviews.
Buyer Intelligence
Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls. 1936 reviewers of Apollo.io have provided feedback on this feature.
Machine Learning
Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior. This feature was mentioned in 1778 Apollo.io reviews.
Revenue Sourcing and Forecasting (7)
Revenue History
Allows users to track how previous revenue forecasts have developed over time This feature was mentioned in 49 Apollo.io reviews.
Pipeline Management
As reported in 49 Apollo.io reviews. Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities
Dashboard Analytics
As reported in 49 Apollo.io reviews. Reports results on revenue attainment, conversion rate, and overall revenue analytics
Multi-Device Data Visualization
Allows users to view data visualizations on several devices This feature was mentioned in 47 Apollo.io reviews.
Data Segmentation
As reported in 49 Apollo.io reviews. Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
Predictive Forecasting
Provides users with ability to predict upcoming forecast based on AI insights and deal health This feature was mentioned in 48 Apollo.io reviews.
Revenue Operations Cadence
Based on 49 Apollo.io reviews. Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success
CRM Data Enrichment (5)
Calendar Sync
Automatically associates calendar invites to update deal progress in a CRM 49 reviewers of Apollo.io have provided feedback on this feature.
Email Activity Capture
Automatically associates sales activities within emails to the relevant accounts in your CRM This feature was mentioned in 48 Apollo.io reviews.
Conversation Intelligence
Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM 48 reviewers of Apollo.io have provided feedback on this feature.
Marketing Leads
As reported in 48 Apollo.io reviews. Automatically links marketing leads to sales generated opportunities in your CRM
Contact Capture
Automatically captures contacts engaged with and associates to relevant accounts in a CRM 47 reviewers of Apollo.io have provided feedback on this feature.
Account Management (6)
Nonengaged Accounts
Identifies accounts that sales reps aren't engaging with This feature was mentioned in 47 Apollo.io reviews.
Account optimization
As reported in 47 Apollo.io reviews. Maximizes account coverage by determining the optimal number of accounts per rep
Historical Patterns
As reported in 47 Apollo.io reviews. Identifies common themes among historical deals that are won or lost
Rep Performance
Identifies common themes and actions amongst reps that close the most deals 47 reviewers of Apollo.io have provided feedback on this feature.
Account Engagement
Allows users to track the level of engagement with each account and provides insights on frequency of engagement This feature was mentioned in 47 Apollo.io reviews.
Historical Win/Loss Patterns
As reported in 47 Apollo.io reviews. Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Calendar View (2)
Multi-Calendar View
Ability to view multiple calendars at once from within a single window This feature was mentioned in 60 Apollo.io reviews.
Customizable Viewing
Provides customizable viewing options (e.g., day, week, month, year) This feature was mentioned in 60 Apollo.io reviews.
Shared Calendar (2)
Calendar Collaboration
Based on 59 Apollo.io reviews. Ability to subscribe to other calendars for collaboration purposes or personal needs (work, family, school, etc.)
Multiple Calendar Management
Ability to manage multiple calendars at a time This feature was mentioned in 60 Apollo.io reviews.
Accessibility (2)
Screen Reader Compatibility
Based on 59 Apollo.io reviews. Calendar integrates with a screen reader to read and respond to calendar invites as well as schedule appointments and meetings
Keyboard Shortcuts
As reported in 60 Apollo.io reviews. Calendar functions can be carried out with the use of keyboard shortcuts
Notifications (2)
Customized Calendar Notifications
As reported in 59 Apollo.io reviews. Ability to customize calendar notifications including event reminders, how far in advance the notification should be received, and methods in which the notification is received (desktop notification vs. email)
Location-Based Alerts
Offers location-based alerts to assist with commuting to and from one location to another 57 reviewers of Apollo.io have provided feedback on this feature.
Integrations (5)
MS Teams Integration
As reported in 92 Apollo.io reviews. This software integrates with Microsoft Teams.
Email Integration
This software integrates with popular email providers. 98 reviewers of Apollo.io have provided feedback on this feature.
Zoom Integration
This software integrates with Zoom. 90 reviewers of Apollo.io have provided feedback on this feature.
Google Meet Integration
This software integrates with Google Meet. 91 reviewers of Apollo.io have provided feedback on this feature.
Salesforce Integration
This software integrates with Salesforce. This feature was mentioned in 88 Apollo.io reviews.
Branding & Customizatio (3)
Custom Booking Page
Provide the ability to create a custom booking page. This feature was mentioned in 88 Apollo.io reviews.
Personalized Links
Provide the ability to create custom scheduling URLs. 91 reviewers of Apollo.io have provided feedback on this feature.
Personalized Web Embed
Provide the ability to create a personalized web embed. 87 reviewers of Apollo.io have provided feedback on this feature.
Automatic Rules & Configurations (3)
Set Working Hours
Based on 93 Apollo.io reviews. Allow users to set automatic working hours.
Automatic Updates
As reported in 88 Apollo.io reviews. Automatically update calendars after a meeting has been booked.
Buffer Times
Based on 88 Apollo.io reviews. Provide the ability to incorporate buffer times, leaving time before and after meetings.
Data (2)
Reliability
Ensures consistent performance, delivering reliable outputs based on user prompts.
Data Security
Implements stringent measures to protect user data and ensure privacy.
Interaction (5)
Complex Query Handling
Shows adeptness in comprehending and responding to complex or multi-part queries.
Natural Conversation
Facilitates natural and human-like conversations, delivering engaging interaction experiences.
Understanding
Demonstrates a sophisticated understanding of both written and spoken user commands.
Context Management
Exhibits proficiency in maintaining and utilizing context throughout a conversation.
Customizability
Offers a high degree of customization to meet individual user or business requirements.
Learning (2)
User Interaction Learning
Features robust learning mechanisms, improving responses over time based on past user interactions.
Error Learning
Showcases the ability to recognize, correct, and learn from its own mistakes.
Content Generation (2)
Creativity
Displays creativity in generating diverse, interesting, and contextually relevant responses.
Content Accuracy
Produces content that is accurate, factually correct, and relevant to the user's query.
System (4)
API Flexibility
Evaluates the chatbot's ability to provide flexible APIs for custom integrations and functionality expansions.
Update Frequency and Utility
Regularly receives updates that contribute to continuous improvement of the product.
Cross-Platform Compatibility
Assesses the chatbot's ability to function seamlessly across various platforms and devices.
Software Integration
Seamlessly integrates with other platforms or software systems, enhancing overall utility.
Generative AI (9)
AI Text Generation
Based on 569 Apollo.io reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 567 Apollo.io reviews. Condenses long documents or text into a brief summary.
AI Text Summarization
Based on 105 Apollo.io reviews. Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 172 Apollo.io reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. 173 reviewers of Apollo.io have provided feedback on this feature.
AI Text Generation
As reported in 704 Apollo.io reviews. Allows users to generate text based on a text prompt.
AI Text Generation
As reported in 620 Apollo.io reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 55 Apollo.io reviews.
AI Text Generation
As reported in 980 Apollo.io reviews. Allows users to generate text based on a text prompt.
Meeting Prep - AI Meeting Assistants (3)
Agenda Management
As reported in 23 Apollo.io reviews. Assists in creating and managing meeting agendas, ensuring that discussions stay on track and objectives are met.
Virtual Meeting Hosting
Hosts virtual meetings, manages attendee lists, and controls meeting features like screen sharing and recording. 23 reviewers of Apollo.io have provided feedback on this feature.
Automated Scheduling
Helps schedule meetings by analyzing participants' calendars and finding suitable time slots for everyone involved. They can also send out meeting invitations and reminders. This feature was mentioned in 23 Apollo.io reviews.
Meeting Automation - AI Meeting Assistants (3)
Automated Note-Taking
Automatically transcribes and summarizes meeting discussions. This feature was mentioned in 22 Apollo.io reviews.
Voice Recognition
Based on 22 Apollo.io reviews. Recognizes and transcribes spoken words during meetings, making note of who is speaking and when.
Action Item Tracking
As reported in 21 Apollo.io reviews. Tracks action items and follow-up tasks, assigning responsibilities to specific participants and sending reminders.
Meeting Insights - AI Meeting Assistants (3)
Sentiment Analysis
Analyzes the sentiment of meeting participants based on their speech patterns and provides insights into the emotional tone of the meeting. 21 reviewers of Apollo.io have provided feedback on this feature.
Personalization
Adapts to individual preferences and learning from past interactions to provide a more personalized meeting experience. 22 reviewers of Apollo.io have provided feedback on this feature.
Smart Summaries
As reported in 22 Apollo.io reviews. Creates smart summaries that capture the essential information and insights from a meeting, allowing participants to recall key points, track action items, and have a comprehensive understanding of what transpired during the meeting
Accessibility - AI Meeting Assistants (3)
Language Translation
Based on 22 Apollo.io reviews. Offers real-time language translation, allowing participants who speak different languages to communicate effectively.
Real-Time Transcription
As reported in 22 Apollo.io reviews. Provides real-time transcription of spoken words. This may also include closed-captioning.
Accessibility Guidelines Compliance
Complies with accessibility standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG), to ensure that the tool is accessible to individuals with disabilities. This feature was mentioned in 22 Apollo.io reviews.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used This feature was mentioned in 96 Apollo.io reviews.
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date? This feature was mentioned in 95 Apollo.io reviews.
Agentic AI - Lead Mining (2)
Cross-system Integration
As reported in 78 Apollo.io reviews. Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 78 Apollo.io reviews.
Agentic AI - Lead Intelligence (1)
Cross-system Integration
As reported in 78 Apollo.io reviews. Works across multiple software systems or databases
Agentic AI - Visitor Identification (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Lead Scoring (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 49 Apollo.io reviews.
Cross-system Integration
As reported in 49 Apollo.io reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 47 Apollo.io reviews. Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 48 Apollo.io reviews.
Agentic AI - Lead Capture (2)
Cross-system Integration
Based on 103 Apollo.io reviews. Works across multiple software systems or databases
Proactive Assistance
Based on 102 Apollo.io reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 16 Apollo.io reviews.
Cross-system Integration
Based on 16 Apollo.io reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 16 Apollo.io reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 16 Apollo.io reviews.
Decision Making
As reported in 15 Apollo.io reviews. Makes informed choices based on available data and objectives
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 192 Apollo.io reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 188 Apollo.io reviews.
Adaptive Learning
Improves performance based on feedback and experience 185 reviewers of Apollo.io have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 187 Apollo.io reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 185 reviewers of Apollo.io have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 185 Apollo.io reviews.
Agentic AI - Sales Performance Management (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 24 Apollo.io reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation 23 reviewers of Apollo.io have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 23 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - Email Tracking (7)
Autonomous Task Execution
Based on 91 Apollo.io reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 91 Apollo.io reviews.
Cross-system Integration
As reported in 91 Apollo.io reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 90 Apollo.io reviews. Improves performance based on feedback and experience
Natural Language Interaction
Based on 90 Apollo.io reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 89 Apollo.io reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 89 Apollo.io reviews.
Agentic AI - Outbound Call Tracking (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 45 Apollo.io reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 45 Apollo.io reviews.
Agentic AI - Sales Coaching (4)
Multi-step Planning
Ability to break down and plan multi-step processes 12 reviewers of Apollo.io have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 12 Apollo.io reviews.
Adaptive Learning
Improves performance based on feedback and experience 12 reviewers of Apollo.io have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 12 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 21 reviewers of Apollo.io have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 21 reviewers of Apollo.io have provided feedback on this feature.
Adaptive Learning
As reported in 21 Apollo.io reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 21 Apollo.io reviews.
Decision Making
As reported in 21 Apollo.io reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
As reported in 15 Apollo.io reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 14 reviewers of Apollo.io have provided feedback on this feature.
Adaptive Learning
Based on 14 Apollo.io reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 14 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - Auto Dialer (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 10 Apollo.io reviews.
Cross-system Integration
Works across multiple software systems or databases 10 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - Sales Engagement (7)
Autonomous Task Execution
Based on 120 Apollo.io reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 118 Apollo.io reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 120 Apollo.io reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 120 Apollo.io reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 119 Apollo.io reviews.
Proactive Assistance
Based on 122 Apollo.io reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 121 Apollo.io reviews.
Agentic AI - AI Sales Assistant (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 37 reviewers of Apollo.io have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 37 Apollo.io reviews.
Cross-system Integration
As reported in 37 Apollo.io reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 37 reviewers of Apollo.io have provided feedback on this feature.
Natural Language Interaction
Based on 37 Apollo.io reviews. Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 36 Apollo.io reviews. Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 36 Apollo.io reviews. Makes informed choices based on available data and objectives
Agentic AI - Conversation Intelligence (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Deliverability (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 68 Apollo.io reviews.
Cross-system Integration
Works across multiple software systems or databases 65 reviewers of Apollo.io have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 64 Apollo.io reviews.
Proactive Assistance
As reported in 65 Apollo.io reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 65 Apollo.io reviews. Makes informed choices based on available data and objectives
Agentic AI - AI Chatbots (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Calendar (1)
Cross-system Integration
Works across multiple software systems or databases 11 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - Email Verification (1)
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 96 Apollo.io reviews.
Agentic AI - Transcription (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Business Scheduling (2)
Autonomous Task Execution
Based on 20 Apollo.io reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 20 reviewers of Apollo.io have provided feedback on this feature.
Agentic AI - AI Meeting Assistants (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Decision Making
Makes informed choices based on available data and objectives
AI Capabilities - Auto Dialer (3)
Call Prioritization and List Optimization
Uses AI to prioritize and reorder call lists based on lead quality, past interactions and optimal call times.
Compliance Monitoring
Uses AI to ensure call compliance with regulations like TCPA or GDPR by detecting violations and triggering alerts or restrictions.
Speech Analytics and Sentiment Analysis
Uses AI to analyze call recordings for sentiment, tone and language to assess interaction quality and flag calls needing follow up or review.
Monitoring & Improvement - AI Chatbots (1)
Feedback-Driven Response Optimization
Enables tuning or updating chatbot behavior based on user feedback or admin input (non-live learning).
Reliability & Safety - AI Chatbots (1)
Guardrails & Content Controls
Includes safeguards to restrict inappropriate responses and ensure compliant language use.
Technology Glossary Features
View definitions of the features and discover new technology terms.
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What is machine learning and why is it important as a software feature? Our G2 guide can help you understand machine learning and popular software with machine learning features.
What is call recording and why is it important as a software feature? Our G2 guide can help you understand call recording and popular software with call recording features.





