2026 Best Software Awards are here!See the list
Apollo.io vs ZoomInfo Sales Comparison - What are their main differences? 
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in its vast database of contacts, making it a powerful tool for finding leads and contact details. Users appreciate the ease of use and the ability to drill down into information to target key prospects effectively.
- Users say Apollo.io shines with its AI features that streamline day-to-day outbound tasks. Reviewers highlight how the platform simplifies researching prospects and writing personalized emails, significantly reducing the time spent on these activities.
- According to verified reviews, ZoomInfo Sales has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Apollo.io. This is reflected in the feedback praising its advanced features and the positive impact of the Copilot add-on for one-on-one outreach.
- Reviewers mention that Apollo.io offers a free entry-level price, making it accessible for small businesses. This is particularly appealing to users who are just starting out and looking for cost-effective solutions for building their client database.
- Users highlight that while both platforms provide quality data, Apollo.io's contact data accuracy is noted to be around 90%, which users find reliable for their pre-sales efforts. This level of accuracy is crucial for effective outreach and lead generation.
- G2 reviewers indicate that ZoomInfo Sales has a more robust market presence, particularly among mid-market companies, which may provide a more tailored experience for users in that segment. This contrasts with Apollo.io's stronger focus on small businesses, which may limit its appeal for larger organizations.
Featured Products
At a Glance
Market Segments
Small-Business (67.3% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 1 Seat
Apollo.io
Star Rating
(9,444)4.7 out of 5
Market Segments
Small-Business (67.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(9,032)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansPricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,437
8.7
7,381
Ease of Use
9.0
7,537
8.8
7,462
Ease of Setup
8.9
3,767
8.9
2,208
Ease of Admin
9.1
2,462
8.7
1,488
Quality of Support
8.8
6,378
8.7
6,597
Has the product been a good partner in doing business?
9.2
2,445
8.6
1,504
Product Direction (% positive)
9.4
7,157
8.7
7,143
Features by Category
Data Availability
8.8
2664
8.3
4323
|
Verified
8.9
2599
8.5
4272
|
Verified
8.6
2425
8.2
2908
|
Verified
7.5
600
7.9
417
Data Accuracy
8.3
2606
7.7
4318
|
Verified
8.6
2515
8.2
4240
|
Verified
7.4
582
7.9
406
Agentic AI - Sales Intelligence
7.7
195
7.3
134
7.7
190
7.6
134
7.6
188
7.3
135
7.6
189
7.4
136
7.4
188
7.3
134
7.7
188
7.6
134
Platform
8.4
1150
7.8
426
8.8
1728
|
Verified
8.6
1324
|
Verified
8.9
1854
8.6
1622
|
Verified
8.6
1687
|
Verified
8.2
1367
|
Verified
7.7
1339
|
Verified
7.7
1058
|
Verified
8.3
1343
8.2
1242
|
Verified
Features
8.9
2169
8.4
3431
|
Verified
8.6
1902
8.4
3438
|
Verified
8.5
1970
|
Verified
8.0
3172
|
Verified
8.7
2100
|
Verified
8.3
3466
|
Verified
9.0
2445
|
Verified
8.6
4198
|
Verified
8.2
1661
8.1
3343
|
Verified
8.2
1087
Feature Not Available
8.4
1875
|
Verified
8.0
2706
|
Verified
8.5
1807
|
Verified
7.8
1250
|
Verified
Lead Intelligence
8.1
576
8.6
1270
|
Verified
8.2
572
8.7
1298
8.3
571
8.6
1280
Lead Management
8.5
587
8.6
1258
7.8
579
8.3
1221
8.4
576
8.8
1311
Marketing Campaigns
Feature Not Available
8.0
1106
7.4
558
7.9
1096
7.4
549
7.8
1052
7.7
549
8.0
1097
7.9
551
8.3
1149
Campaign Execution
Feature Not Available
8.0
1068
8.0
549
8.6
1208
7.9
540
8.5
1192
8.3
542
8.3
1149
Agentic AI - Account Data Management
8.3
21
7.7
33
8.3
21
7.6
33
8.2
21
7.3
33
7.9
21
7.4
32
8.2
21
7.4
32
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
8.0
333
8.3
713
8.6
466
|
Verified
8.4
709
8.5
463
8.0
678
8.0
436
|
Verified
Organization
8.3
683
8.3
450
8.3
684
8.5
472
8.3
677
8.5
461
|
Verified
Performance Analysis
7.9
698
8.3
455
8.4
715
8.3
450
|
Verified
Sales Analysis
7.8
686
8.0
441
8.0
691
8.3
450
Generative AI
7.9
570
7.9
263
7.9
568
7.9
263
Agentic AI - AI Sales Assistant
7.9
38
8.0
30
8.0
38
8.0
30
8.0
38
8.2
30
8.2
38
8.0
29
8.0
38
7.9
29
7.8
37
8.0
29
8.4
37
8.2
29
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2258
|
Verified
8.1
913
|
Verified
9.0
2610
|
Verified
8.2
921
|
Verified
8.0
1833
|
Verified
7.7
885
|
Verified
8.4
2055
8.0
862
8.5
2179
|
Verified
8.6
929
|
Verified
8.4
1912
7.8
861
|
Verified
8.4
1933
8.1
879
Repeatability and Reportability
8.5
2067
|
Verified
8.3
890
|
Verified
8.7
2135
|
Verified
8.3
890
|
Verified
8.7
2121
|
Verified
8.3
873
|
Verified
8.3
1987
|
Verified
8.1
869
Feature Not Available
7.4
820
AI and Automation
8.6
2162
8.3
868
8.5
2136
8.4
878
|
Verified
8.5
1993
7.9
827
8.3
1938
8.5
877
8.1
1780
7.9
819
Generative AI
7.7
983
7.5
661
Agentic AI - Sales Engagement
7.5
122
7.8
60
7.6
120
8.1
60
7.3
122
8.1
59
7.3
122
8.0
60
7.2
121
7.8
59
7.2
124
7.8
58
7.5
123
8.0
59
Dialing Options
7.9
81
8.9
118
|
Verified
Feature Not Available
8.7
118
|
Verified
6.3
9
Not enough data
Agent Tools
6.6
78
Feature Not Available
6.9
80
8.5
113
|
Verified
7.8
81
8.4
109
|
Verified
Automation
7.0
78
8.3
100
6.8
78
Feature Not Available
7.1
78
8.5
103
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.4
244
8.4
1051
8.5
251
8.6
1050
7.6
240
7.7
710
Platform Additional Functionality
8.4
256
8.7
1015
8.1
245
8.4
759
7.6
240
8.0
703
8.1
242
8.5
786
Feature Not Available
8.3
795
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
8.6
1291
8.9
3160
|
Verified
8.6
1278
|
Verified
8.8
3354
|
Verified
8.5
1320
|
Verified
8.8
3029
|
Verified
8.5
1244
9.2
3129
8.7
1268
Agentic AI - Lead Intelligence
8.0
78
7.7
84
Lead Monitoring
8.7
904
8.8
1424
|
Verified
8.5
899
8.7
1352
|
Verified
8.4
896
8.6
1323
|
Verified
Agentic AI - Lead Capture
7.7
104
7.9
56
7.5
102
7.7
56
Data Capture
8.0
892
8.0
906
8.4
856
8.6
1286
|
Verified
8.1
851
8.1
1211
|
Verified
8.5
881
8.6
1344
|
Verified
Analytics
8.6
879
8.8
1439
|
Verified
8.5
865
8.5
1321
|
Verified
Customization
8.1
852
8.2
1164
|
Verified
8.3
869
8.2
1214
|
Verified
8.3
848
8.1
1185
|
Verified
8.5
873
8.7
1366
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
758
|
Verified
Not enough data
8.7
795
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.1
679
Analysis
Not enough data
8.2
703
Not enough data
8.5
740
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.9
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
706
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.4
39
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.7
705
7.7
618
Feature Not Available
7.4
616
Agentic AI - Email Verification
8.0
98
8.2
65
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
8.0
79
7.2
66
7.6
78
7.0
67
Agentic AI - Visitor Identification
8.5
8
8.2
25
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
8.3
23
7.7
91
8.1
24
7.7
91
8.3
24
7.7
90
8.2
24
7.5
90
8.5
23
7.6
89
8.3
22
7.6
89
8.7
22
Analytics
8.4
730
8.5
509
8.3
718
8.6
502
8.0
707
8.6
464
Customizations
8.5
719
8.8
511
8.8
724
8.9
499
8.4
724
8.7
516
8.3
715
8.6
499
8.5
705
8.6
506
Generative AI
7.9
618
8.2
297
Agentic AI - Outbound Call Tracking
7.8
45
7.8
15
7.9
45
8.0
15
Calling
8.1
333
8.1
286
|
Verified
7.9
326
8.6
269
|
Verified
8.1
322
8.5
288
|
Verified
8.3
319
8.5
298
|
Verified
7.6
48
8.3
13
Contacts
8.3
323
8.6
257
|
Verified
8.1
316
8.7
288
|
Verified
8.3
320
8.8
291
|
Verified
Insights
8.3
317
8.4
287
|
Verified
8.2
316
8.6
292
|
Verified
7.8
310
8.2
284
|
Verified
8.5
316
8.5
294
|
Verified
8.2
308
8.6
288
8.2
47
8.2
13
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
8.1
18
8.1
14
8.2
18
8.0
14
7.7
17
7.7
14
7.9
18
Lead Intelligence
8.8
1024
8.4
981
8.8
601
8.5
1001
9.0
1074
8.4
973
Lead Management
9.0
1011
8.4
914
8.6
901
8.2
653
9.0
1028
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
131
8.9
949
8.0
336
Data Availability - Marketing Account Intelligence
8.3
96
8.6
73
Data Accuracy - Marketing Account Intelligence
8.3
95
8.5
73
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Account Data Management, Visitor Identification, Email Verification, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.6%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
