--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9841 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9841 scale: '5' date_modified: '2026-10-08' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Apollo.io Reviews & Product Details

Pricing

Pricing provided by Apollo.io.

Free

Free
1 user Per Month
AI Workflows

See how people combine Apollo.io with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Sales
Launch G2 Buyer Intent Campaigns End to End

Seven independent AI workflows that turn G2 Buyer Intent signals into campaign-ready assets for prospecting, scoring, nurture, retention, intelligence, and paid media.

Try the workflow
Blueprint · Sales
Run Go-to-Market Workflows With AI

A bundle of 7 master skills and 33 standalone skills for GTM teams. Includes Clay data enrichment, cold email, LinkedIn ads and content, list building, n8n automation, and signal-based selling.

Tools used:
Try the workflow
Alejandro B.
AB
Alejandro B.
Operational Manager
Program Development
Small-Business (50 or fewer emp.)
"Apollo.io for Prospecting leads"
4/5
What do you like best about Apollo.io?

What I like most about Apollo.io is how it brings prospecting, contact information and outreach into one place. It saves a lot of time compared to using several different tools and I find the search and filtering options especially useful when I’m trying to find the right people to reach out to. It’s also easy to use without feeling overly complicated. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The main thing I dislike is that it can feel a bit overwhelming at first. There are a lot of features and options, and it takes some time to figure out the best way to set everything up. I also feel that some of the data isn't always as accurate or up to date as I would expect so I still need to double-check information before reaching out to prospects. Review collected by and hosted on G2.com.

PT
Pankaj T.
Specialist - VONAGE
Enterprise (> 1000 emp.)
"Apollo.io Makes Lead Generation Simple with Powerful Filters"
4/5
What do you like best about Apollo.io?

What I like most about Apollo.io is how helpful it is for lead generation. I used it for direct marketing services to find potential leads by applying filters like job title (for example, IT Manager). It made it easier to identify the right decision-makers and gave me access to company phone numbers and email addresses, so I could reach out to potential leads more directly. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing I dislike about Apollo.io is that some contact information may not always be accurate or up to date, so I sometimes need to verify phone numbers and email addresses before reaching out. Also, the large number of filters and features can take some time to learn and use effectively. Review collected by and hosted on G2.com.

Sanju K.
SK
Sanju K.
Senior Research Assistant
Information Technology and Services
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"All-in-One Prospecting with Smart Filters, Automation, and AI"
5/5
What do you like best about Apollo.io?

What I like most about Apollo.io is that it brings prospecting, contact data, and outreach tools together in one place. The search filters make it much easier to narrow down and find the right contacts, and the automation features save me a lot of time when it comes to follow-ups. I also appreciate the clean interface and the AI features, which make it easier to find, organize, and manage prospects more efficiently. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The main thing I dislike about Apollo.io is that the sheer number of features can feel a bit overwhelming at first. Some of the more advanced filters and settings take time to figure out, and the pricing can get expensive for smaller teams as their usage grows. I also feel the onboarding experience could be clearer and more straightforward for new users. Review collected by and hosted on G2.com.

Pawan M.
PM
Pawan M.
Customer Service Associate
Mid-Market (51-1000 emp.)
"Apollo Streamlines Prospecting with a Massive B2B Database and Built-In Cold Email Sequences"
4.5/5
What do you like best about Apollo.io?

Apollo’s biggest flex is how it combines a massive B2B database with cold email sequences, so you don’t have to juggle five different sales tools just to get a response. It ends up saving a ton of time and money overall, even if you still occasionally run into a bounced email or a dead phone number. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The most frustrating part is that the data quality can be pretty hit-or-miss, so you’ll inevitably run into bounced emails and outdated phone numbers. On top of that, the platform glitches and slows to a crawl far too often, especially when you’re trying to push large lists into your CRM. Review collected by and hosted on G2.com.

Ankit  K.
AK
Ankit K.
Marketing manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"All-in-One Prospecting and Outreach Made Easy with Apollo.io"
4/5
What do you like best about Apollo.io?

What I like most about Apollo is that it brings prospecting and outreach together in one place. The contact database is probably the biggest advantage for me because I can use specific filters like job title, industry, company size, location, and seniority instead of manually searching for prospects.

I also really like the Sequences feature. Once I have a prospect list, I can set up follow-ups and combine emails, calls, and other tasks without having to keep track of everything manually. It makes the whole outbound process much more organized.

Another thing I appreciate is the Chrome extension. Being able to pull prospect information while browsing a company website or working in other tools saves quite a bit of time.

Overall, the biggest selling point for me is having the data, prospecting, and outreach tools under one roof. I don't have to constantly jump between different platforms just to find a lead and then contact them. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The biggest thing I dislike is the data accuracy. Apollo has a huge database, but I still come across outdated job titles, old email addresses, or incorrect phone numbers, so I don't completely rely on the information without verifying important leads first.

The credit system can also be frustrating. When you're doing a lot of prospecting, credits can disappear pretty quickly, and it isn't always obvious how much a particular action is going to consume. That makes it harder to plan usage, especially when working with larger prospect lists.

I also think the interface can feel a little overwhelming at first. Apollo has a lot of features packed into one platform, which is great once you learn it, but it takes some time to figure out where everything is and how the different tools fit together.

Overall, I like the platform, but **better data accuracy, a simpler credit system, and a slightly cleaner interface would make the experience much better. Review collected by and hosted on G2.com.

Vishal P.
VP
Vishal P.
Analyst
Mid-Market (51-1000 emp.)
"Apollo Makes Fast, Accurate Email Discovery and Targeted LinkedIn List Building Easy"
5/5
What do you like best about Apollo.io?

I’ve tried many tools to find email IDs for my target customers, and by far Apollo has been the most convenient in terms of both speed and accuracy. On top of that, the Pro version also helped our organisation pull together around 5k targeted lists from LinkedIn in one go by filtering for the exact customer profiles we wanted in the supply chain and procurement fields. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While we could pull large amounts of data related to the target customers, it does occasionally give out incorrect email or outdated job titles, leading to higher bounce rates. But in my opinion its not bad when compared to the rich data we got compared to any other platform. Review collected by and hosted on G2.com.

Anish R.
AR
Anish R.
Member
Small-Business (50 or fewer emp.)
"All-in-One Lead Gen and Outreach That Keeps Sales Organized"
5/5
What do you like best about Apollo.io?

What I like most about Apollo.io is that it brings lead generation, a contact database, email outreach, and sales automation together in one platform. Its large, searchable database makes it easy to find relevant prospects, and the filtering options help me narrow down leads by industry, company size, job title, and other criteria. I also appreciate the email sequencing and automation features, since they cut down on repetitive manual work and keep my outreach more organized and consistent. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

What I dislike about Apollo.io is that the platform can feel overwhelming at first, mainly because it includes so many features and settings. The accuracy of some contact information can also be inconsistent, so I sometimes have to verify emails or other details before reaching out. On top of that, credits can get used up quickly when I’m doing large-scale prospecting, which makes it harder to manage my usage when I’m on a limited plan. Review collected by and hosted on G2.com.

Chandra K.
CK
Chandra K.
Operations and Data Specialist | Software Tester
Information Technology and Services
Small-Business (50 or fewer emp.)
"A reliable all-in-one platform for data sourcing and outbound automation"
4/5
What do you like best about Apollo.io?

The platform combines a massive contact database with outreach tools in single interface, which simplifies the entire prospecting workflow. The search filters are highly precise, making it easy to slice data by location, job title, and company size to find the right decision maker quickly. The interface is clean, fast, and does not require a steep learning curve for new team members. Additionally, the built-in AI Assistant is highly practical, it handles the initial heavy lifting of drafting personalized email sequences based on target company dat, which saves significant manual preparation time. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Like any large database, there is an unavoidable percentage of outdated data, meaning some email addresses or phone numbers require secondary verification to prevent high bounce rate. Also, the advanced settings for multi-step campaigns can feel slightly cluttered and could be more intuitive to configure when setting up complex follow-up rules for larger groups. Review collected by and hosted on G2.com.

Nadia N.
NN
Nadia N.
Freelance Interior Stylist & Designer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great Contact Data and Seamless Email Sequencing in One Platform"
4.5/5
What do you like best about Apollo.io?

What I value most about Apollo.io is having accurate contact data and email sequencing integrated into one platform. As a freelancer, spending hours searching for decision-maker email addresses eats into my client work time. Apollo allows me to quickly filter target industries, build targeted prospect lists, and launch personalized cold outreach campaigns without needing multiple expensive tools. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Occasional outdated email contacts consume monthly export credits, which can be frustrating when working with a tight freelance software budget.

I suggest Improveing the Automatically refunding credits for emails that hard-bounce or introducing real-time email verification before export would make the credit limits stretch much further. Review collected by and hosted on G2.com.

AV
Amaldas v.
Seller Support Associate Sr.
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"The Perfect Marriage of Contact Database and Email Outreach"
5/5
What do you like best about Apollo.io?

The best thing about Apollo.io is that it combines a massive B2B contact directory and a cold outreach email tool into one affordable platform, saving you from buying multiple expensive tools. Instead of constantly bouncing between websites or copying and pasting data, you can use its advanced filters to find specific business professionals—or scrape their verified emails directly off LinkedIn using its popular browser extension—and immediately drop them into automated sales campaigns. Users love it because it is simple to use, integrates cleanly with major databases, and offers a highly generous free version that gives startups and small businesses an affordable way to scale up their sales. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Not sure, but sometimes the platform is prone to occasional glitches and slow loading speeds, and some people told me it is frustratingly difficult to get timely or helpful responses from the support team when things go wrong. Review collected by and hosted on G2.com.

Questions about Apollo.io? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 3 months ago

Is Apollo IO free?

6 Upvotes
11
Join the conversation
SlightWrks D.
SD
SlightWrks Digital Agency
•
Last activity 3 months ago

Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck?

Pricing Options

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Basic

$49.00
1 user Per Month

Professional

$79.00
1 user Per Month
Apollo.io Comparisons
Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Search
Lead Validation
Lead Enrichment
Lead Quality