---
title: Apollo.io Reviews
meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 9692 reviews by the users' company size, role or industry
  to find out how Apollo.io works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 9692
  scale: '5'
date_modified: '2026-07-23'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# Apollo.io Reviews
**Vendor:** Apollo.io  
**Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 9,692
## About Apollo.io
Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.



## Apollo.io Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. (1587 reviews)
- Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. (1349 reviews)
- Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. (1321 reviews)
- Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. (1317 reviews)
- Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. (1123 reviews)
- Automation (1071 reviews)
- Efficiency (940 reviews)
- Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews)
- Integrations (814 reviews)
- Accuracy (801 reviews)

**What users dislike:**

- Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. (559 reviews)
- Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. (469 reviews)
- Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. (458 reviews)
- Users find Apollo.io&#39;s **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. (431 reviews)
- Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. (420 reviews)
- Outdated Data (412 reviews)
- Inaccuracy (406 reviews)
- Limitations (377 reviews)
- Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews)
- Email Issues (366 reviews)

## Apollo.io Reviews
  ### 1. Fast, Accurate Data Enrichment with Powerful Workflows and Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 01, 2026

**What do you like best about Apollo.io?**

The speed and accuracy of Data enrichment capabilities, workflows and analytics are some of the often used features by us.

**What do you dislike about Apollo.io?**

Not much. The pricing plans can be structured a bit better.

**What problems is Apollo.io solving and how is that benefiting you?**

Data enrichment in real time instantly after we get a lead. Creating company and contact lists that we can sync to other systems.

  ### 2. Great for Leads and Company Insights, but Email Accuracy Can Vary some times

**Rating:** 3.5/5.0 stars

**Reviewed by:** Eldho M. | Associate Manager - Business Development, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 25, 2026

**What do you like best about Apollo.io?**

Good for leads, emails and company insights

**What do you dislike about Apollo.io?**

some times the email addresses are not working.

**What problems is Apollo.io solving and how is that benefiting you?**

Helping in identifying the email address of the customer, company related insights

  ### 3. All My Contacts in One Place, with Powerful Ways to Manage Them

**Rating:** 4.0/5.0 stars

**Reviewed by:** Carlos R. | Corporate sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Apollo.io?**

The ability to have all my contacts in one place and being able to to multiple things with them.

**What do you dislike about Apollo.io?**

It’s too expensive, and it isn’t very intuitive to use.

**What problems is Apollo.io solving and how is that benefiting you?**

getting in touch with multiple clients at the same time

  ### 4. Apollo.io Review: The All-in-One Sales Intelligence & Outreach Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** JASPREET S. | Operations Manager, Consumer Electronics, Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2025

**What do you like best about Apollo.io?**

Accurate and updated contact data (especially emails)
Great value: Offers a generous free plan
Built-in dialer and LinkedIn integration
Smart filters (seniority, tech stack, revenue, hiring status, etc.)
Suitable for SDRs, founders, and marketers

**What do you dislike about Apollo.io?**

Phone number accuracy is lower than email accuracy
UI can be overwhelming for beginners
Customer support can be slow during peak hours
Some features (like advanced enrichment or warm calling) are gated behind higher-tier plans

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io helps solve the biggest challenges in outbound sales and lead generation—specifically, finding verified leads, enriching contact data, and automating personalized outreach at scale. Before Apollo, our team relied on multiple tools to prospect, validate emails, and manage outreach campaigns. This led to fragmented workflows and wasted time.
1. Accurate, real-time B2B contact data with verified emails and phone numbers
2.Built-in sequences to automate email, call, and LinkedIn steps—boosting productivity and consistency
3, CRM integration with HubSpot and Salesforce, keeping our pipeline updated and reducing manual work.

  ### 5. Apollo.io review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ali Reza B. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Apollo.io?**

I love that what ever i need for marketing is here

**What do you dislike about Apollo.io?**

some emails may be outdated or apollo doesnt have that lead email at all

**What problems is Apollo.io solving and how is that benefiting you?**

it finds the leads i need and easily enrich them, then i can email them and track my progress in a sale cycle

  ### 6. Comprehensive Outreach Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Apollo.io?**

What I like best about Apollo.io is how comprehensive and intuitive it is for managing outreach and prospecting. It combines a powerful contact database with built-in engagement tools, making it easy to identify the right decision-makers, craft personalized messaging, and track performance in one platform. As an account manager, having accurate contact data and automated sequences saves a lot of time and ensures consistent follow-up, helping me maintain stronger client and prospect relationships.

**What do you dislike about Apollo.io?**

What I dislike about Apollo.io is that the data accuracy can sometimes be inconsistent, especially for smaller or international companies. Some contacts may be outdated or have incomplete information, which occasionally requires manual verification.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io is solving the challenge of finding and connecting with the right prospects efficiently. It consolidates lead sourcing, email outreach, and performance tracking into one platform, reducing the need to juggle multiple tools. For me as an account manager, this means I can quickly identify qualified leads, personalize my outreach, and maintain consistent follow-up without spending hours on manual research. The result is a smoother workflow, stronger pipeline visibility, and ultimately, more meaningful client conversations that drive new business opportunities.

  ### 7. Accurate Lead Generation for US Markets

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sima S. | Training Specialist

**Reviewed Date:** January 16, 2026

**What do you like best about Apollo.io?**

I like Apollo.io because I am getting valid email IDs and phone numbers compared to other lead generator apps. I also appreciate that 95% of the data I get from Apollo.io is accurate, especially since I work for US clients. After initially finding it confusing to locate companies, it is now fine.

**What do you dislike about Apollo.io?**

For the Middle East region, the accuracy goes down to 60%. Initially, I got confused finding companies.

**What problems is Apollo.io solving and how is that benefiting you?**

I use Apollo.io to find leads and companies as per my requirements, providing valid email IDs and phone numbers. Most of the data is 95% accurate, which is especially beneficial for my work with US clients.

  ### 8. Accurate Emails for Businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kishore C. | Demand Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 12, 2023

**What do you like best about Apollo.io?**

I like Buyer Intent, CRM integration, and Email verification, which is useful for verifying the accuracy of emails. These verified emails can then be sent to prospects. Lead Mining is another feature that adds more value for Apollo.io

**What do you dislike about Apollo.io?**

Day by day, Apollo.io is creating new features, including Buyer Intent for data providers, among others, Email verification, Email tracking, etc.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io is solving major problems for organizations because Apollo is giving accurate phone numbers and email IDs. The Apollo extension is very easy to use and works seamless without any hassels. Apollo also provides large database of prospects which can be used for sales and marketing efforts. The email IDs are accurate and help the teams to reach their prospects very efficiently. Apollo is also useful in B2B marketing strategy to build email lists. It will help to fetch phone numbers of prospects of relevant industries.

  ### 9. Best-in-Class Data Enrichment and Prospecting at an Unbeatable Price

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kyle R. | Digital Marketing Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Apollo.io?**

The data enrichment and price are better than you'll find anywhere. The prospecting capabilities have taken our list performance to new heights.

**What do you dislike about Apollo.io?**

The transparency in credit usage for waterfall enrichment can use some work. There are times when the credit usage range is far too large.

**What problems is Apollo.io solving and how is that benefiting you?**

Our data enrichment and list building has helped us the most. It's allowing us to save time in prospecting and getting key data to reach out to contacts.

  ### 10. Vast Dataset, Easy Setup, Minor Data Accuracy Issues

**Rating:** 4.5/5.0 stars

**Reviewed by:** Unnayan M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Apollo.io?**

I like that Apollo.io has a very vast dataset, providing data of almost all the concerned person I need. It also helps me get the contact details for the person I need. Additionally, the initial setup of Apollo.io was very easy.

**What do you dislike about Apollo.io?**

Data accuracy is sometimes inconsistent, and they should ensure the data is correct.

**What problems is Apollo.io solving and how is that benefiting you?**

I use Apollo.io for outbound lead generation, and it helps me get the contact details for the people I need.

  ### 11. Great for Lead Generation, But Email Deliverability Needs Work

**Rating:** 3.5/5.0 stars

**Reviewed by:** VARUN RAJ S. | Business Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2025

**What do you like best about Apollo.io?**

Apollo.io gives you access to a large contact database with millions of prospects you can search, filter, and engage — which makes building targeted lists much easier. Users appreciate how Apollo helps with email outreach and marketing workflows, allowing them to send, sequence, and manage campaigns all in one place.

**What do you dislike about Apollo.io?**

Emails sent through Apollo’s built-in sending system sometimes land in spam

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo helps with email outreach and marketing workflows, allowing them to send, sequence, and manage campaigns all in one place.

  ### 12. A must-have for prospecting and outreach accurate data & seamless workflow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shreya  R. | Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 28, 2025

**What do you like best about Apollo.io?**

Apollo.io has become an essential tool for my outbound prospecting. The accuracy of contact data, the volume of verified emails, and the ability to build targeted lists quickly save me hours every week. I also love how the platform integrates with LinkedIn, email, and CRM so that I don’t need to juggle multiple tools. The sequences and automation features make it easy to scale outreach while keeping it personalized.

**What do you dislike about Apollo.io?**

While Apollo.io is incredibly useful, the occasional outdated contact information and bounced emails can be frustrating. The UI can also feel a bit overwhelming at first because there are so many features to explore. A slightly simpler onboarding and faster sync with CRM would make the experience even better.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io helps me solve three major challenges: finding accurate prospect data, managing multi-channel outreach, and improving response rates. Before Apollo, building a clean contact list and running personalized sequences across email and calls was extremely time-consuming. Now, I can:

Quickly find verified contacts across industries and geographies

Launch multi-step outreach campaigns from a single platform

Track engagement metrics and make data-driven adjustments

This has significantly improved my productivity, reduced manual effort, and allowed me to hit my outreach targets faster.

  ### 13. We are using apollo.io for a while now

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 30, 2025

**What do you like best about Apollo.io?**

What stands out the most is how much time Apollo saves me in my outreach workflow. I use it primarily for lead generation and cold email campaigns. The contact database is huge, and the filters let me narrow down exactly who I want to target by title, company size, tech stack, etc. Once I build a list, I can launch email sequences directly from Apollo and track opens, clicks, and replies without leaving the platform. It’s a massive time-saver compared to switching between multiple tools. I also use the Chrome extension a lot while browsing LinkedIn, which makes it easy to add contacts to lists.

**What do you dislike about Apollo.io?**

One challenge I’ve had is data accuracy. While the contact database is large, some emails bounce or are outdated, especially for startups or lesser-known companies. I’ve learned to verify emails through another tool when accuracy is critical. Also, the platform can feel a little overwhelming at first. There are a lot of features packed in, and it takes some time to get used to the layout. It’s powerful, but the learning curve is there.

**What problems is Apollo.io solving and how is that benefiting you?**

Before using Apollo, I was spending hours manually finding leads and managing outreach with spreadsheets and Gmail. Now, I can find verified contacts, segment them, and run email sequences all in one place. It’s helped me scale my outreach while staying organized. I’ve also seen better reply rates since I can test and optimize my messaging based on engagement metrics like opens and clicks

  ### 14. Easy CRM Integration That Automates Lead Generation

**Rating:** 5.0/5.0 stars

**Reviewed by:** chitrasen m. | Business Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Apollo.io?**

It has a easy integration system with hubspot or with any other crm.. it automates the lead generation creation

**What do you dislike about Apollo.io?**

The data should be updated in every 6 months, though it has more than 2.8M but only few times the number provided is wrong or not available… if they can update their data set may be in every 6 months it would be great

**What problems is Apollo.io solving and how is that benefiting you?**

First of all the UI is too good as compared to Lusha or Zoom info with lesser price.
The email tracking is on next level.. the workflow automates the email campaign and delivers it without any intervention.

  ### 15. Streamlined Prospecting and Outreach in One Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shane H. | Director of Business Dev, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Apollo.io?**

I really like the fact that Apollo offers a single pane of glass to manage sequences, research prospects, and identify additional departments or contacts within existing clients. It’s intuitive, easy to set up, and saves a ton of time compared to juggling multiple tools.

The built-in database is robust, the filtering options are powerful, and the integration with our CRM made it simple to operationalize outbound campaigns quickly. I also appreciate the analytics and visibility into engagement — it helps refine messaging and target more effectively.

If I had to note one area for improvement, I’d like to see even more granularity in deliverability reporting and guidance on subdomain/tracking configuration, since that setup can impact results.

Overall, Apollo has become a core part of our business development stack — highly recommended for any sales team that wants to centralize prospecting and outreach in one place.

**What do you dislike about Apollo.io?**

The only downside is that some of the contact data can be a little off at times — titles or emails might occasionally be outdated. That said, it’s accurate the vast majority of the time, and the overall database quality is still among the best I’ve used.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo helps streamline our entire outbound sales process by combining prospect research, sequencing, and engagement tracking into one platform. Before Apollo, we were using multiple disconnected tools for data, outreach, and CRM integration — which created inefficiencies and limited visibility.

Now, our team can identify new leads, manage personalized outreach at scale, and track performance all in one place. It’s saving time, improving organization, and helping us consistently build pipeline with better insight into what’s actually working.

  ### 16. Finding the Right people to contact with Apollo.io

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sharad J. | Research Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Apollo.io?**

Apollo.io provides access to  a massive database of verified contacts, helping users find high quality leads based on filters like job titles, company size, industry and location which saves hours of manual research and ensures you're targeting the right people Apollo.io tracks email opens, clicks, replies and bounce rates in real time which let you know which prospects are most interested and when to follow up

**What do you dislike about Apollo.io?**

Apollo.io is best used on desktop, the mobile experience is limited

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io solves the core business challenge of finding and engaging the right prospects efficiently by combining lead generation, email outreach, and engagement tracking in one platform. It eliminates the need for multiple tools by offering verified contact data, automated email Sequences and real time analytics all in one place this helps sales and marketing teams save time, improve targeting and maintain consistent communication with prospects. Apollo also integrates smoothly with CRM like salesforce keeping workflows organized and up to date by streamlining outreach and boosting productivity Apollo.io helps businesses grow their pipeline faster and close more deals with less efforts

  ### 17. Extensive Sales Data and Seamless Workflow Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2025

**What do you like best about Apollo.io?**

Apollo has a great breadth of sales contact data. I can find lots of points around the people and companies I'm searching for, and take a lot of action directly in the tool. They also recently improved their API limits, making it a lot easier to use Apollo data inside other tools in my workflows.

**What do you dislike about Apollo.io?**

I'm not certain if my typical usage will mean I need to upgrade to a higher-tier subscription under Apollo's new pricing model.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo helps me provide high quality data at a high volume to my business's subscribers. I've been able to double the amount of verified contacts I provide to premium level subscribers by integrating Apollo into that workflow.

  ### 18. Highly Usable, Accurate Data Needed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Roland A.

**Reviewed Date:** October 10, 2025

**What do you like best about Apollo.io?**

I found Apollo.io's interface quite intuitive, which made the initial setup straightforward. Sequencing and mass outbound features are incredibly valuable as they help us streamline operations and save substantial time. I appreciate the tool for its seamless usability, which enhances our overall experience. Additionally, the customer service is readily available, providing dependable support whenever needed.

**What do you dislike about Apollo.io?**

I'm concerned about the accuracy of the data provided by Apollo.io. Although we switched to Apollo.io because of data accuracy issues with our previous provider, I have noticed that, over time, a lot of the contact information from Apollo.io is also inaccurate. This has forced me to rely on other platforms, such as Seamless AI, which seems to have more reliable sourcing capabilities. Ensuring the accurate data is truly accurate would significantly improve my experience with Apollo.io.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io's sequencing and mass outbound features save significant time in lead generation and streamline targeting of ideal customer profiles for outbound marketing.

  ### 19. Too much AI, too many changes

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2023

**What do you like best about Apollo.io?**

It used to be a very solid tool, but it's not anymore

**What do you dislike about Apollo.io?**

They have made so many changes that the tool no longer resembles what it used to be. There is too much AI everywhere, and it is not even accurate or useful—just AI nonsense. They changed the way credits work and keep adding features that only create clutter, while removing what was actually useful, such as LinkedIn task automation.

**What problems is Apollo.io solving and how is that benefiting you?**

They are constantly adding new features and data filters.

  ### 20. Useful Call Recording and Prospecting, but the Interface Needs Work

**Rating:** 3.5/5.0 stars

**Reviewed by:** Stefan D. | Senior Sales Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 24, 2026

**What do you like best about Apollo.io?**

It records video calls and provides a basic transcript, but it also has a prospecting function where you can obtain publicly available contact details for outbounding.

**What do you dislike about Apollo.io?**

Not user friendly in my opinion, worse interface than similar software like Jiminny

**What problems is Apollo.io solving and how is that benefiting you?**

Recording Teams calls, allowing review and coaching opportunities and also some prospecting for outbounding

  ### 21. Chrome Extension Makes Link Building Effortless

**Rating:** 4.5/5.0 stars

**Reviewed by:** Darshan R. | Sales Development Representative, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Apollo.io?**

I liked the chrome extension most. It easily find me a prospect for my link building outreach even though it's not available even in their linkedin profile or social media profiles. I don't know how it does that but i love it.

**What do you dislike about Apollo.io?**

Sometimes it forces us to open their webapp even though we have already logged in into the chrome extension. Otherwise it's really helpful.

**What problems is Apollo.io solving and how is that benefiting you?**

It finds me the contact information of the prospects that i need to reach out through email and calls just from the linkedin profile.

  ### 22. A Must-Have Tool for Streamlined Lead Generation and Sales Outreach

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pankaj . | Manager – Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2025

**What do you like best about Apollo.io?**

Apollo.io has truly transformed how we manage our sales pipeline. The most impressive part is its vast and accurate contact database, which makes it easy to find verified leads across industries. The platform also offers excellent filters that help us target our ideal customer profiles with precision. The email automation and sequence tracking features are powerful and user-friendly, which saves us hours of manual work every week.

**What do you dislike about Apollo.io?**

At times, the Chrome extension can be a bit slow or buggy, especially when used with LinkedIn. Also, some data may occasionally be outdated, requiring verification. However, these are minor issues compared to the overall value the platform provides. We’d love to see even more real-time integrations and improvements in mobile usability going forward.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io helps us solve the key challenge of identifying high-quality leads efficiently. Before Apollo, our team spent excessive time manually researching contacts and companies. Now, with Apollo’s extensive and accurate database, along with powerful filtering capabilities, we’re able to target the right prospects much faster. This has significantly improved our outreach effectiveness and overall conversion rates. The automated email sequencing and real-time engagement tracking allow us to scale our outbound efforts while staying personalized.

  ### 23. All-in-One Lead Gen and Outreach Madae Easy with Apollo.io

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ubed K. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2026

**What do you like best about Apollo.io?**

What I like most about Apollo.io is its 'all-in-one' functionality. It brings together lead generation, contact data, email outreach, and CRM integration on a single platform.

**What do you dislike about Apollo.io?**

Some of this data is not entirely accurate, which impacts outreach.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io Sales solves the problems of excessive time spent on prospecting, data management, and outreach

  ### 24. Apollo helps me find and reach the right people!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sagar K. | Business Development Support Executive, Information Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Apollo.io?**

The best thing about Apollo.io is how easy it makes finding accurate B2B contacts. The LinkedIn Chrome extension is super useful—I can just visit a profile and instantly get their email and other details. I also like the filters and how I can quickly create targeted lists or samples for my clients based on specific industries, titles, or geographies.

**What do you dislike about Apollo.io?**

Sometimes the contact data isn’t fully accurate, and a few emails turn out to be unverified or bounce back. Also, the website/UI also lags a bit while adding more filters.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo helps me find verified contact details or emails directly from LinkedIn, which saves me a lot of time compared to manual research. I work for a data company, so I often need to create lead samples for clients, and Apollo makes that quick and easy. Overall, I use it everyday and it helps me work faster.

  ### 25. Effortless Lead Outreach, Needs Better Personalization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Samih k. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 01, 2026

**What do you like best about Apollo.io?**

I use Apollo.io to outreach leads, and I find it really helpful that it can automatically send emails while I focus on other things. The setup was easy.

**What do you dislike about Apollo.io?**

I don't like the percentage of replies. It would be better with more personalized emails.

**What problems is Apollo.io solving and how is that benefiting you?**

I use Apollo.io to find emails and outreach leads. It also auto-sends emails, allowing me to focus on other tasks.

  ### 26. Decent search tool for contact info but isn't the most user friendly

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nick G. | Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2023

**What do you like best about Apollo.io?**

It's nice that Apollo will often find both work and personal contact info for prospects we're trying to reach out to from a sales standpoint.

**What do you dislike about Apollo.io?**

It's not the most user friendly search platform for contact information. We used to use Zoominfo and I felt that was easier to use and navigate.

**What problems is Apollo.io solving and how is that benefiting you?**

Helps us to find contact information for prospects we're reaching out to. We specialize in IT recruiting & staffing so we're constantly reaching out to new companies and trying to connect with both HR and IT Managers.

  ### 27. Effortless Email Campaigns, Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Philip M. | Director of Business Development

**Reviewed Date:** March 19, 2026

**What do you like best about Apollo.io?**

I really like that Apollo.io is easy to learn and use. Looking up contact and executing email sequencing is straightforward, making it simple to execute email campaigns. The initial setup of Apollo.io was very easy, which made getting started a breeze.

**What do you dislike about Apollo.io?**

Nothing

**What problems is Apollo.io solving and how is that benefiting you?**

I use Apollo.io for building a prospecting methodology and targeting customers. It's easy to learn and use, especially for looking up contact information and organizing email campaigns.

  ### 28. Helps me find leads fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin V. | Technical Recruiter, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2026

**What do you like best about Apollo.io?**

I like that Apollo.io helps me find contacts and leads fast. It’s easy to search for people and companies all in one place which saves me a lot of time.

**What do you dislike about Apollo.io?**

Sometimes the search results are not very accurate and it can be confusing to find the right contacts. Also it can be slow sometimes.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io helps me find leads and contact info quickly instead of searching all over. It saves time and makes it easier to reach the right people for my work.

  ### 29. Best CRM out there, Ai integrations are a must this day in age

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gonzalo M. | Managing partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2025

**What do you like best about Apollo.io?**

Apollo offers a strong toolkit that makes it easy to find phone numbers, ramp up email outreach, and integrate with other systems. Its features are built for efficiency and scale.

**What do you dislike about Apollo.io?**

I wish I had discovered Apollo sooner. After trying several other CRMs, none came close to the experience and results I’ve had with Apollo.

**What problems is Apollo.io solving and how is that benefiting you?**

Identifying emails, keeping all my contacts in one place.Apollo.io has solved two big headaches for anyone searching for business contacts: it helps me find accurate information and makes reaching out much easier. When I’m looking for companies to acquire, a lot of my day goes into tracking down the right people—usually owners or top decision-makers. Before I switched to Apollo.io, I kept running into old phone numbers, missing emails, and generally unreliable data, which really slowed me down.

Now, I can pull together lists of companies that fit exactly what I’m looking for, and I get direct access to current contact details. Because the information is reliable, I’m able to get in touch with business owners much faster and waste less time chasing leads that go nowhere. The built-in tools for email outreach also make it simple to organize my campaigns and keep tabs on who’s replied or needs a follow-up.

Since I started using Apollo.io, the whole process has become much smoother. I’m saving a lot of time, keeping my pipeline busy, and actually connecting with the people I need to reach.

  ### 30. Decent Number Quality and Strong Outreach Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2026

**What do you like best about Apollo.io?**

Fairly decent number quality and the outreach integration is good

**What do you dislike about Apollo.io?**

Sometimes it can not funnel every number when using the push to sequence tool

**What problems is Apollo.io solving and how is that benefiting you?**

Giving me numbers and emails of key prospects I need to get in contact with

  ### 31. Using Apollo for the past 4 years, and overall I'm very much satisfied

**Rating:** 4.5/5.0 stars

**Reviewed by:** Murtaza P. | Demand Generation Manager, Management Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2024

**What do you like best about Apollo.io?**

They have included great AI features. Using simple prompts, we can find the right database and run a targeted outbound campaign. For me, the "Company Lookalike" feature is very useful. We can just put our best clients in there, and it finds us all the similar companies we can target

**What do you dislike about Apollo.io?**

I feel they should try to simplify the platform further. With the addition of new features, sometimes it becomes tough to find the right settings.

**What problems is Apollo.io solving and how is that benefiting you?**

It has mainly solved the time taken to find and extract the right database with valid email ids. Since our major lead generation depends on cold emailing, it saves a lot of time to find the right prospects and targeting them through cold emails. 

We have been epedite our lead generation process, improve our database quality and able to generate right leads much faster.

  ### 32. Love Apollo for Email+LinkedIn campaigns and Lead Gen

**Rating:** 5.0/5.0 stars

**Reviewed by:** Simas K. | Growth Hacker, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2025

**What do you like best about Apollo.io?**

I use Apollo for email and LinkedIn sequences, and sometimes I add a call step into the sequence. They cover this really well, and the user interface is great.

I also rely on it for lead generation. Our customers are eCommerce brands, and Apollo’s Shopify filter (businesses built on Shopify) is incredibly useful for us.

**What do you dislike about Apollo.io?**

The only thing I feel is missing is the ability to attach a video, image, or voicememo step directly into LinkedIn automation.

**What problems is Apollo.io solving and how is that benefiting you?**

User acquisition problem, deliverability problem — Apollo helps us consistently reach the right eCommerce prospects, land in their inbox, and turn more outreach into conversations. This saves us time, improves conversion rates, and keeps our pipeline full

  ### 33. Simple, Easy-to-Use Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Apollo.io?**

I like the simplicity of the platform; it is easy to use.

**What do you dislike about Apollo.io?**

It’s expensive, and the filter options don’t return accurate results. As users, we still have to manually review every result before adding a contact to the lead list. For example, when we search for a contact list in Software Development, it also shows results from other industries.

**What problems is Apollo.io solving and how is that benefiting you?**

I won't say it's solving a problem in particular because of the rise in competition, but as of now, I find Apollo.io to be the best tool for outbound campaigns.

  ### 34. Reliable and Powerful Tool for B2B Lead Generation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Khurram S. | Lead Generation Expert, Information Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 19, 2025

**What do you like best about Apollo.io?**

I've been using Apollo.io for my B2B lead research and prospecting work, and it’s truly one of the most powerful tools in this space. I especially appreciate the seamless integration with LinkedIn and the Chrome extension, it saves a lot of time during research. The built-in email verification helps maintain list quality, reducing bounce rates significantly.

**What do you dislike about Apollo.io?**

Honestly? That it’s made me a little too powerful. Apollo.io gave me so many leads, I had to start feeding my Excel sheets protein shakes just to keep up.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io addresses one of the most critical challenges in B2B outreach: accurate segmentation and scalable access to decision-makers. It allows me to filter leads precisely by industry, company size, job title, seniority level, technologies used, and geography, making it possible to align perfectly with the client’s Ideal Customer Profile (ICP).

The platform not only saves significant research time but also increases the effectiveness of outreach campaigns by minimizing bounce rates and reducing irrelevant contacts. With built-in email verification, enrichment, and engagement tools, Apollo enables a much more data-driven, targeted approach to lead generation.

This level of granularity helps me deliver highly tailored and clean prospect lists for clients, ensuring higher ROI on marketing and sales efforts. Ultimately, Apollo.io allows me to shift from generic list building to strategic lead intelligence.

  ### 35. Saves Hours with Accurate Data and Powerful Automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ander V. | Business Development Manager Latam, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Apollo.io?**

The combination of accurate contact data, powerful filters, and automated outreach in one place saves me hours every week

**What do you dislike about Apollo.io?**

Occasionally I have to cross-verify certain contacts before using them in a sequence. Also, the learning curve for setting up advanced automations is a bit steep at first

**What problems is Apollo.io solving and how is that benefiting you?**

finding accurate contacts, building targeted lists, and automating outreach without needing multiple tools. It centralizes everything—data, email sequences, call tasks, and analytics—so I can run my full sales workflow from one platform

  ### 36. Effortless Prospecting, Seamless Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Helaina T. | BDR, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Apollo.io?**

I use Apollo.io every day for prospecting, and it helps me find people within my territory. I like that it's easy to use and integrate, which saves me time and energy during my busy workday. The initial setup was very easy, making it convenient to start using right away.

**What do you dislike about Apollo.io?**

Sometimes the app extension does not work and just needs some bug fixes.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io helps me find people within my territory and saves time and energy during busy workdays.

  ### 37. Best Affordable Prospecting Tool on the Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arnau M. | COnsultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2026

**What do you like best about Apollo.io?**

Best Affordable prospecting tool in the market

**What do you dislike about Apollo.io?**

Its so Slow when switching filters in views.

**What problems is Apollo.io solving and how is that benefiting you?**

Prospecting

  ### 38. Want to be a game changer!!  just go for it.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Madhu S. | SET (Solution Evangelization Team) International Sales, Enterprise (> 1000 emp.)

**Reviewed Date:** November 01, 2022

**What do you like best about Apollo.io?**

Same, with click i can able to extract new leads like the filters especially AI and webscrapping.

**What do you dislike about Apollo.io?**

 There are lot of phone number missing, and also asking for more credits to get that, may be reducing credit usage will helps.

**What problems is Apollo.io solving and how is that benefiting you?**

It's saving me time. I can get the bulk email id of the client in a few minutes.

  ### 39. Affordable and Easy to Use, but Performance Feels Outdated

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 02, 2026

**What do you like best about Apollo.io?**

Apolo used to be the best thing since sliced bread  info was easy to find and its affordable

**What do you dislike about Apollo.io?**

Performance is not so great, they have been slacking lately

**What problems is Apollo.io solving and how is that benefiting you?**

in my line of business getting the decision makers number and email in organisations is important apollo used to solve that problem for me

  ### 40. Bad Experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2026

**What do you like best about Apollo.io?**

Over time, the app has noticeably degraded in quality. At this point, there are better apps available.

**What do you dislike about Apollo.io?**

Everything about this has been frustrating. Their support is pathetic, and they increased the pricing without any prior notice or information.

**What problems is Apollo.io solving and how is that benefiting you?**

Prospecting and identifying new leads

  ### 41. Effortless Lead Generation with Apollo.io

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ravi K. | Software Developer, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2025

**What do you like best about Apollo.io?**

I love that Apollo.io provides proper details for leads and works like an automatic lead generation tool with available contact details. I appreciate that I just have to specify which industry I'm targeting and at which location, and Apollo.io seamlessly provides the needed information. I also enjoy the web extension, which gives me details about websites in a sidebar with no hassle.

**What do you dislike about Apollo.io?**

One thing they can improve is that I could not able to create a spreadsheet out of the data with their results.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io automatically generates leads with available contact details. I love its ability to target industries and locations and its web extension that provides details in the sidebar effortlessly.

  ### 42. I love Apollo for its features directly go around with LinkedIn. the usage of platform is amazing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rajat B. | Head of sales and Client, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2021

**What do you like best about Apollo.io?**

I’m really liking the new filters Apollo.io has added — especially SIC code (now improved), tech-installed insights, and even retail store location filters. These additions make targeting far more precise and save a lot of time when narrowing down the right prospects.

**What do you dislike about Apollo.io?**

It would be great if Apollo could introduce an AI-driven filter where we simply type what we’re looking for, and the platform automatically applies the right filters. That kind of natural-language targeting would be a game changer.

**Recommendations to others considering Apollo.io:**

I will recommend

**What problems is Apollo.io solving and how is that benefiting you?**

B2B propspecting

  ### 43. Active database, Ai and email sequencer in Apollo.io - frictionless  and value for money

**Rating:** 4.0/5.0 stars

**Reviewed by:** Salman M. | Tyson, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 28, 2025

**What do you like best about Apollo.io?**

Using Apollo has helped me save over 12 hours by streamlining the process of building lists and setting up campaigns with its built-in sequencer. 

I can now target website visitors at the same cost, which saves me the $149 I would have spent on RB2b and the $49 for an email tool, all while maintaining precision. 

The Verified Email feature allows me to reach the right contacts who are currently active and driven by relevant signals. 

I can also save my audience lists with specific personas, which saves me more than an hour that I would have spent manually entering job titles, management levels, and other details. 

With the new revenue features, I can focus more precisely on the types of companies I want to reach and tailor my communication, ensuring that unqualified prospects are filtered out. 

The signals provided by Apollo help me identify audiences who are actively in the market and searching for solutions related to my product.

**What do you dislike about Apollo.io?**

so far so good, but the UI is the only challenge I face its platform hangs for lage data
and i am not able to enrich or make a list beyond 10k prospects in a list

**What problems is Apollo.io solving and how is that benefiting you?**

This platform has solved my problem with speed, as lead enrichment and adding contacts to campaigns all happen in one place. 

This has saved me $200 and at least 8 hours every week. The email verification feature is especially useful, allowing me to save both money and time since the process is instant while I build my list. 

The email tracking function helps me understand user actions and the status of my emails, making it easier to create campaigns targeted at recipients of previous emails. 

I can also launch campaigns for my website visitors, which saves me $149 worth of hours and removes the need for an API to transfer data between platforms, thanks to the prebuilt workflow for website visitors. 

The AI feature assists me in writing email copies without having to leave the platform or copy and paste from other sources. 

It generates well-written, personalized emails based on data inputs and visitor actions on my website, all while using my Gmail ID, which I find really impressive.

  ### 44. Apollo: All in one prospecting tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mining & Metals | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Apollo.io?**

Its ease of use is a key factor. In the past, I used to do prospecting with ZoomInfo, but I honestly never understood how it worked. Apollo is way cheaper and easier to use. The fact that they also include features like enrichment and their own emailing and AI tools makes it an all-in-one tool for both startups and big companies.

**What do you dislike about Apollo.io?**

The user interface is quite intuitive, though I believe there is still room for improvement. Some filters and fields are a bit difficult to locate. Additionally, they have changed the way their credit system operates. While the new system isn't terrible, I feel they should offer more credits, especially for those who are already paying for the highest subscription tier.

**What problems is Apollo.io solving and how is that benefiting you?**

We are discovering many potential clients in Latin America and the Middle East that we were unable to find using Zoominfo.

  ### 45. Accurate Prospecting Tool with Room for Improved Speed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Derek J. | Client Development Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Apollo.io?**

I love how Apollo.io gives me correct contact information that I would otherwise not be able to find. It's very accurate, not only for mobile but also for direct clients and office clients. It allows me to make contact with a particular target audience seamlessly.

**What do you dislike about Apollo.io?**

It's speed. And integrating with LinkedIn.

**What problems is Apollo.io solving and how is that benefiting you?**

Apollo.io provides me with correct contact information I otherwise wouldn't be able to find.

  ### 46. Effective Lead Tool with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel P.

**Reviewed Date:** November 10, 2025

**What do you like best about Apollo.io?**

I like using Apollo.io for its substantial database and batch email sending features, which greatly facilitate reaching out to potential clients. These tools make it much easier and more efficient for me to connect with a broader audience, particularly on platforms like LinkedIn, enhancing my lead generation efforts.

**What do you dislike about Apollo.io?**

{"I think Apollo.io lacks YouTube tutorials, which would make it simpler to use. It's easier for me to follow along with tutorials than to play around with the software to figure things out.","I found the initial setup of Apollo.io to be a little clunky, which made starting with the software less smooth than I would have liked."}

**What problems is Apollo.io solving and how is that benefiting you?**

I use Apollo.io to find more leads on LinkedIn efficiently. Its database and batch email features make it easier to reach potential clients.

  ### 47. A good tool for the accurate data such as business emails and numbers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mohmmad R. | Manager Sales &amp; Research, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 05, 2024

**What do you like best about Apollo.io?**

THe quality of mobile numbers and added features such as AI assitance is working semlessy great

**What do you dislike about Apollo.io?**

The email tracking information is 100% accurate and needs improvement

**What problems is Apollo.io solving and how is that benefiting you?**

Auto Dilaling, data mingin, accuatre information about any prospects and many more.

  ### 48. Still works very well

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anand R. |  Senior business researcher, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2022

**What do you like best about Apollo.io?**

Dialer is good - can use both bridge to your phone as well as their own numbers to call from within Apollo. Also, their mailbox rotation and warmup features ensures your deliverability score is maintained. Embedded forms that enable auto lead enrichment once an email is entered is a great feature that increases website conversions.

**What do you dislike about Apollo.io?**

They do offer a team license where the admin can manage and track all the other users.

**What problems is Apollo.io solving and how is that benefiting you?**

Helping us reach and engage customers via email and social media.

  ### 49. Not as good as pre 2024 era

**Rating:** 2.5/5.0 stars

**Reviewed by:** Abdoulaye B. | Web Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2022

**What do you like best about Apollo.io?**

good tool with lots of options to fine tune your search results to meet your exact criteria

**What do you dislike about Apollo.io?**

professionally plan price went up and instead of 10k leads a month like before now its 4k leads a month. After multiple years of use, I finally had to cancel my subscription this month.

**What problems is Apollo.io solving and how is that benefiting you?**

Generating leads based on a clear ICP. Finding their emails, social media and linkedin along with Tech they use and also estimated revenue. Very useful info compared to other lead gen tools.

  ### 50. All-in-One Prospecting and Outreach Made Easy with Apollo.io

**Rating:** 5.0/5.0 stars

**Reviewed by:** OVIYA M. | Account Manger, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about Apollo.io?**

What i like the best about Apollo.io is that it combines prospecting,email outreach and CRM features all in one platform.It helps me find verified contacts, understand company details, and directly run email campaigns without switching tools.

**What do you dislike about Apollo.io?**

one thing i dislike about Apollo.io is that sometimes the contact data isn't fully accurate or up to date, which lead to bounced emails.Also, the free version has limited credits.

**What problems is Apollo.io solving and how is that benefiting you?**

pollo.io solves the problem of finding and reaching the right prospects quickly. it gives access to verified contact information, company information, and automation tools for outreach- all in one place.


## Apollo.io Discussions
  - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes
  - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes
  - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes
  - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes
  - [Linkedin](https://www.g2.com/discussions/apollo-io-linkedin) - 2 comments, 2 upvotes

- [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=751&section=pricing&secure%5Bexpires_at%5D=2026-07-23+05%3A38%3A27+-0500&secure%5Bsession_id%5D=22614451-2188-48de-9bf9-8be2e1656bff&secure%5Btoken%5D=58eea61c3c6825b2cd06c50997808d57ac4c6390e1632c659e69f36a841aba02&format=llm_user)
## Apollo.io Integrations
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Airtable](https://www.g2.com/products/airtable/reviews)
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  - [Bouncer](https://www.g2.com/products/bouncer/reviews)
  - [Bullhorn](https://www.g2.com/products/bullhorn/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews)
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  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
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  - [Crelate](https://www.g2.com/products/crelate/reviews)
  - [Fibr AI](https://www.g2.com/products/fibr-ai/reviews)
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  - [GoDaddy Hosting](https://www.g2.com/products/godaddy-hosting/reviews)
  - [Google Meet](https://www.g2.com/products/google-meet/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
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  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
  - [LinkedIn Recruiter](https://www.g2.com/products/linkedin-recruiter/reviews)
  - [LinkedIn Sales Insights](https://www.g2.com/products/linkedin-sales-insights/reviews)
  - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews)
  - [n8n](https://www.g2.com/products/n8n/reviews)
  - [Nook](https://www.g2.com/products/nook/reviews)
  - [Nooks](https://www.g2.com/products/nooks/reviews)
  - [Ollama](https://www.g2.com/products/ollama/reviews)
  - [Omni Analytics](https://www.g2.com/products/omni-analytics-inc-omni-analytics/reviews)
  - [Orum](https://www.g2.com/products/orum/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews)
  - [Retell AI](https://www.g2.com/products/retell-ai/reviews)
  - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews)
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Smartlead](https://www.g2.com/products/smartlead/reviews)
  - [Squarespace Domains](https://www.g2.com/products/squarespace-domains/reviews)
  - [Surfe](https://www.g2.com/products/surfe/reviews)
  - [Trellus - Real-time cold call AI assistant](https://www.g2.com/products/trellus-real-time-cold-call-ai-assistant/reviews)
  - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews)
  - [Vidyard](https://www.g2.com/products/vidyard/reviews)
  - [Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews)
  - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews)
  - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## Apollo.io Features
**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Core Conversational Capabilities - AI Chatbots**
- Controlled LLM Response Generation
- Context Maintenance Within Sessions
- Natural Language Understanding & Intent Inference

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Integrated Workflows**
- Task Management
- Email Tracking/Automation
- Calls and Voice
- Other Outreach Options 
- CRM Integration
- Calendar
- Shared Records

**Dialing Options**
- Preview Dialing
- Predictive Dialing

**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Grammar**
- Grammar Check
- Tone Check
- Sentence Formatting

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data

**Voice**
- Accuracy

**Lead Intelligence**
- Lead Validation
- Lead Enrichment
- Lead Quality
- Lead Analysis
- Browser Extension

**Lead Monitoring**
- Features
- Performance
- Identification

**Matching**
- Priority Matching
- Account Tiebreakers
- Fuzzy Matching

**Revenue Sourcing and Forecasting**
- Revenue History
- Pipeline Management
- Dashboard Analytics
- Multi-Device Data Visualization
- Data Segmentation
- Predictive Forecasting
- Revenue Operations Cadence

**Calendar View**
- Multi-Calendar View
- Customizable Viewing

**Integrations**
- MS Teams Integration
- Email Integration
- Zoom Integration
- Google Meet Integration
- Salesforce Integration

**Data**
- Reliability
- Data Security

**Generative AI**
- AI Text Generation

**Meeting Prep - AI Meeting Assistants**
- Agenda Management
- Virtual Meeting Hosting
- Automated Scheduling

**Agentic AI - Lead Mining**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Visitor Identification**
- Cross-system Integration

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Lead Capture**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Sales Performance Management**
- Autonomous Task Execution
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Email Tracking**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Outbound Call Tracking**
- Autonomous Task Execution
- Natural Language Interaction

**Agentic AI - Sales Coaching**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Training**
- Playbook Creation

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Calling**
- Record Calls
- Generate Location
- Call Types
- Click-to-Call
- Auto Dialer

**Analytics**
- Open Rates
- Link Activity
- Attachment Activity

**Incentives**
- Leaderboards

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**Repeatability and Reportability**
- Content Management
- Workflow Management
- Workflow Performance
- Sales Coaching and Insights

**Agent Tools**
- Whisper Coaching 
- Callback Scheduling 
- Call Recording 

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Platform Additional Functionality**
- Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts

**Transcription**
- Speaker Identification
- Timecode Management
- Custom Dictionary

**Data Capture**
- Mobile
- Websites
- Social Media
- Data

**Routing**
- Match and Route
- Multi-Objects
- Territories
- Working Hours

**CRM Data Enrichment**
- Calendar Sync
- Email Activity Capture
- Conversation Intelligence
- Marketing Leads
- Contact Capture

**Shared Calendar**
- Calendar Collaboration
- Multiple Calendar Management

**Branding & Customizatio**
- Custom Booking Page
- Personalized Links
- Personalized Web Embed

**Interaction**
- Complex Query Handling
- Natural Conversation
- Understanding
- Context Management
- Customizability

**Meeting Automation - AI Meeting Assistants**
- Automated Note-Taking
- Voice Recognition
- Action Item Tracking

**Agentic AI - Lead Intelligence**
- Cross-system Integration

**Agentic AI - Email Verification**
- Decision Making

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Marketing Campaigns**
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Feedback**
- Review
- Scorecard
- Leaderboard
- Real-Time Updates
- Notifications

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context

**Contacts**
- Personalization
- Information Locater
- Record Prospect Data

**Customizations**
- Email Platform Integration
- Email Scheduling
- Notifications
- Email Categorization
- Templates

**Personalization**
- Custom Reports
- Dashboards
- Goal Setting

**Task & Flow Management - AI Chatbots**
- Scripted Dialogue & Decision Tree Support
- Fallback Responses for Unknown Queries

**Performance Analysis**
- Coaching 
- Peformance Tracking

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**Automation**
- Voice Activity Detection
- Interactive Voice Response (IVR)
- Call Scrubbing

**Content **
- Idea Recommendation
- Content Generation

**Editing**
- Collaboration
- Spell Check and Punctuation
- Text Editing
- Translation

**Analytics**
- Export/Import
- Reporting

**Platform Operations**
- Service level Agreements
- Audit Logs
- Duplicate Match
- Capping
- Analytics
- Integrations
- Alerts & Notifications
- AI Lead Matching & Routing

**AI and Automation**
- Lead Prioritization
- Lead Scoring
- Best Time of Day Scheduling
- Buyer Intelligence
- Machine Learning

**Account Management**
- Nonengaged Accounts
- Account optimization
- Historical Patterns
- Rep Performance
- Account Engagement
- Historical Win/Loss Patterns

**Accessibility**
- Screen Reader Compatibility
- Keyboard Shortcuts

**Automatic Rules & Configurations**
- Set Working Hours
- Automatic Updates
- Buffer Times

**Learning**
- User Interaction Learning
- Error Learning

**Generative AI**
- AI Text Summarization

**Generative AI**
- AI Text Generation

**Meeting Insights - AI Meeting Assistants**
- Sentiment Analysis
- Personalization
- Smart Summaries

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- Mobile User Support
- APIs

**Marketing Campaigns**
- Customization 

**Campaign Execution**
- Prioritized Accounts 
- Trending Accounts 
- Email Campaigns 

**Management**
- Conversion Viability
- Workflow

**Insights**
- Notes
- Daily Summary
- Automated Voicemails
- Automated Emails
- Sorts Prospects
- Automated Note Taking

**Administrative**
- Integration
- Employee Structure
- Behavior Monitoring

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Deployment & Embedding - AI Chatbots**
- API Access for Business System Integration
- Web Widget & SDK Embedding

**Integration**
- Data Security
- API
- Integrates With Existing Applications

**Customization**
- Forms
- Personalization
- Templates
- Integration

**Integration**
- Sync Multiple Calendars
- Import Events
- Software Integrations

**Content Generation**
- Creativity
- Content Accuracy

**Generative AI**
- AI Text Summarization

**Generative AI**
- AI Text Generation

**Accessibility - AI Meeting Assistants**
- Language Translation
- Real-Time Transcription
- Accessibility Guidelines Compliance

**Agentic AI - Revenue Operations & Intelligence (RO&I)**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Auto Dialer**
- Autonomous Task Execution
- Cross-system Integration

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Business Scheduling**
- Autonomous Task Execution
- Multi-step Planning

**Platform**
- Data Synchronization
- Analysis

**Admin & Configuration - AI Chatbots**
- No-Code Conversation Design

**Notifications**
- Customized Calendar Notifications
- Location-Based Alerts

**System**
- API Flexibility
- Update Frequency and Utility
- Cross-Platform Compatibility	
- Software Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Agentic AI - Account Data Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Sales Engagement**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Transcription**
- Autonomous Task Execution
- Cross-system Integration
- Decision Making

**Agentic AI - AI Meeting Assistants**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Decision Making

**AI Capabilities - Auto Dialer**
- Call Prioritization and List Optimization
- Compliance Monitoring
- Speech Analytics and Sentiment Analysis

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - AI Chatbots**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Meeting Capture & Retention - AI Meeting Assistants**
- Bot Presence
- Meeting Moments Management
- Audio or Video Recording

**Agentic AI - Calendar**
- Cross-system Integration

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Connections
- Reporting
- Messaging

**Monitoring & Improvement - AI Chatbots**
- Feedback-Driven Response Optimization

**Reliability & Safety - AI Chatbots**
- Guardrails & Content Controls

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