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Apollo.io vs Lusha Comparison - What are their main differences? 
Featured Products
At a Glance
Market Segments
Small-Business (67.4% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Per Month
Apollo.io
Star Rating
(9,400)4.7 out of 5
Market Segments
Small-Business (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLusha
Star Rating
(1,608)4.3 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing a comprehensive lead sorting feature, which users find impressive for its ability to save time and generate personalized data based on various filters like country and company size. This capability is particularly beneficial for teams looking to target the right prospects effectively.
- Users say that Lusha is highly effective for quickly finding accurate contact details, especially mobile numbers, which is crucial for outreach. The browser extension and CRM integrations are highlighted as tools that enhance prospecting efficiency, making it easier to connect with potential clients directly from platforms like LinkedIn.
- Reviewers mention that Apollo.io's intuitive interface and powerful features make it a valuable tool for sales teams. Users appreciate the platform's ability to streamline the lead generation process, with many noting that it helps them identify the right people within organizations they are targeting.
- According to verified reviews, Lusha's simplicity and speed in retrieving contact data are frequently praised. Users find it easy to navigate and appreciate the reliability of the information, which helps them reach out to prospects without unnecessary delays.
- G2 reviewers highlight that Apollo.io has a significantly higher overall satisfaction score compared to Lusha, indicating a stronger performance in user experience and support. Users have noted that Apollo.io has been a good partner in their business efforts, reflecting positively on its customer service and product direction.
- Users report that while Lusha performs well in specific areas like mobile number retrieval, it may not offer the same depth of features as Apollo.io, which includes advanced lead validation and enrichment capabilities. This difference can impact teams that require a more robust solution for comprehensive lead management.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Lusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Apollo.io
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.1
7,417
8.5
1,368
Ease of Use
9.0
7,515
9.2
1,372
Ease of Setup
8.9
3,744
9.0
509
Ease of Admin
9.1
2,449
8.8
370
Quality of Support
8.8
6,358
8.1
1,154
Has the product been a good partner in doing business?
9.2
2,433
8.5
368
Product Direction (% positive)
9.4
7,137
8.2
1,338
Features by Category
Data Availability
8.8
2651
7.9
680
8.9
2592
7.8
568
8.6
2421
7.6
517
|
Verified
7.5
599
8.0
69
Data Accuracy
8.3
2592
7.6
681
8.6
2511
7.7
564
7.4
581
7.8
69
Agentic AI - Sales Intelligence
7.7
193
7.5
38
7.7
189
7.6
39
7.6
186
7.3
39
7.6
188
7.4
39
7.4
187
7.5
39
7.7
187
7.5
42
Platform
8.4
1148
Feature Not Available
8.8
1726
|
Verified
8.4
238
|
Verified
8.9
1851
8.5
259
8.6
1685
|
Verified
8.1
224
|
Verified
7.7
1338
|
Verified
7.6
59
8.3
1341
8.1
187
Features
8.9
2159
8.4
102
8.6
1896
7.9
428
8.5
1964
|
Verified
7.8
441
|
Verified
8.7
2094
|
Verified
7.9
95
9.0
2433
|
Verified
8.2
491
8.2
1658
7.4
91
8.2
1084
7.7
97
8.4
1872
|
Verified
7.7
324
8.5
1804
|
Verified
7.2
93
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Not enough data
8.3
712
Feature Not Available
8.4
708
Not enough data
8.0
677
Feature Not Available
Organization
8.3
682
Not enough data
8.3
683
Not enough data
8.3
676
Not enough data
Performance Analysis
7.9
697
Not enough data
8.4
714
Not enough data
Sales Analysis
7.8
685
Not enough data
8.0
690
Not enough data
Generative AI
7.9
569
Not enough data
7.9
567
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Feature Not Available
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2257
|
Verified
Feature Not Available
9.0
2610
|
Verified
8.0
40
8.0
1832
|
Verified
Feature Not Available
8.4
2055
Feature Not Available
8.5
2177
|
Verified
8.2
40
8.4
1911
7.7
18
8.4
1933
7.5
37
Repeatability and Reportability
8.5
2066
|
Verified
8.0
36
8.7
2134
|
Verified
Feature Not Available
8.7
2120
|
Verified
Feature Not Available
8.3
1987
|
Verified
8.1
17
Feature Not Available
Feature Not Available
AI and Automation
8.6
2160
Feature Not Available
8.5
2134
Feature Not Available
8.5
1992
8.0
15
8.3
1937
8.0
34
8.1
1779
Feature Not Available
Generative AI
7.7
981
7.5
35
Agentic AI - Sales Engagement
7.4
121
7.2
22
7.6
119
6.8
22
7.2
121
7.3
22
7.3
121
6.9
23
7.2
120
7.0
23
7.1
123
7.0
22
7.5
122
7.1
21
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
7.4
13
8.5
251
7.2
13
7.6
240
6.2
13
Platform Additional Functionality
8.4
256
6.8
13
8.1
245
6.5
13
7.6
240
6.5
13
8.1
242
6.9
13
Feature Not Available
6.9
13
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
8.1
196
|
Verified
8.9
3159
|
Verified
8.1
198
|
Verified
8.8
3353
|
Verified
8.0
204
|
Verified
8.8
3028
|
Verified
7.9
182
|
Verified
9.2
3129
8.9
199
|
Verified
Agentic AI - Lead Intelligence
8.0
78
7.3
22
Lead Monitoring
8.7
904
8.2
228
|
Verified
8.5
898
8.2
226
|
Verified
8.4
895
8.0
90
Agentic AI - Lead Capture
7.7
103
7.5
26
7.5
102
7.3
25
Data Capture
8.0
892
7.8
63
8.4
856
8.2
188
8.1
851
Feature Not Available
8.5
880
8.0
220
|
Verified
Analytics
8.6
878
8.2
221
|
Verified
8.5
864
8.1
88
Customization
8.1
852
7.5
189
|
Verified
8.3
869
Feature Not Available
8.3
848
7.6
191
|
Verified
8.5
873
8.3
205
|
Verified
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.9
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.8
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
97
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
78
7.9
26
7.6
78
7.8
27
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.1
47
Not enough data
8.1
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.1
369
Not enough data
8.7
342
Not enough data
8.7
361
Not enough data
Management
8.5
333
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
730
Not enough data
8.3
718
Not enough data
8.0
707
Not enough data
Customizations
8.5
719
Not enough data
8.8
724
Not enough data
8.4
724
Not enough data
8.3
715
Not enough data
8.5
705
Not enough data
Generative AI
7.9
618
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
8.3
9
8.8
601
9.0
8
9.0
1074
9.2
8
Lead Management
9.0
1011
Feature Not Available
8.6
901
Feature Not Available
9.0
1028
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
949
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
96
8.9
6
Data Accuracy - Marketing Account Intelligence
8.3
95
9.4
6
Categories
Categories
Shared Categories
Apollo.io and Lusha are categorized as Lead Intelligence, Sales Engagement, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Lusha has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Information Technology and Services
20.9%
Computer Software
19.1%
Staffing and Recruiting
9.7%
Human Resources
5.8%
Marketing and Advertising
5.5%
Other
39.0%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How do I connect LinkedIn to Lusha?
3 Comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 Comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
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