Apollo.io vs Lusha Comparison - What are their main differences?

AI-generated. Powered by real user reviews.
  • G2 reviewers report that Apollo.io excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Lusha. Users appreciate the platform's AI features that streamline tasks like researching prospects and writing personalized emails, making day-to-day operations much more efficient.
  • Users say that Apollo.io's data quality is a standout feature, with many highlighting the accuracy of contact information. One reviewer noted that the accuracy of data is around 90%, which is crucial for building a reliable client database.
  • Reviewers mention that Lusha is particularly effective for quickly obtaining direct contact information, especially from LinkedIn profiles. Users find it reliable for lead generation, emphasizing its ability to connect them with decision-makers efficiently.
  • According to verified reviews, Apollo.io's implementation process is praised for its ease, with users noting an intuitive onboarding experience that helps them get started quickly. This contrasts with Lusha, where some users have expressed challenges in adapting the tool to their specific workflows.
  • G2 reviewers highlight that while Lusha has a smooth Chrome extension, Apollo.io's comprehensive features, including automated data enrichment, provide a more robust solution for users looking to enhance their outreach efforts.
  • Users report that Apollo.io's support quality is superior, with many mentioning that the platform has been a good partner in their business endeavors. In comparison, Lusha's support has received mixed feedback, indicating room for improvement in this area.
Add Product
Apollo.io
Apollo.io
(9,519)
4.7 out of 5
Apollo.io
By Apollo.io
Optimized for quick response
Lusha
Lusha
(1,619)
4.3 out of 5
Lusha
By Lusha
Optimized for quick response
At a Glance
Apollo.io
Apollo.io
Star Rating
(9,519)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Lusha
Lusha
Star Rating
(1,619)4.3 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plans
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Browse all 4 pricing plans
Lusha
Free
Free
Per Month
Browse all 4 pricing plans
Free Trial
Apollo.io
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.1
7,457
8.5
1,375
Ease of Use
9.0
7,557
9.2
1,380
Ease of Setup
8.9
3,784
9.0
517
Ease of Admin
9.1
2,473
8.8
371
Quality of Support
8.8
6,392
8.1
1,161
Has the product been a good partner in doing business?
9.2
2,455
8.5
369
Product Direction (% positive)
9.4
7,176
8.3
1,345
Features by Category
Sales IntelligenceHide 28 FeaturesShow 28 Features
8.3
3,189
7.8
767
Data Availability
8.8
2674
7.9
686
8.9
2599
7.8
570
8.6
2424
7.6
519
|
Verified
7.5
599
8.1
70
Data Accuracy
8.3
2614
7.6
687
8.6
2514
7.7
566
7.4
581
7.8
70
Agentic AI - Sales Intelligence
7.7
194
7.6
39
7.7
191
7.7
40
7.6
187
7.3
40
7.6
189
7.4
41
7.4
187
7.6
40
7.7
187
7.6
44
Platform
8.4
1149
Feature Not Available
8.8
1727
|
Verified
8.4
239
|
Verified
8.9
1853
8.5
262
8.6
1686
|
Verified
8.1
225
|
Verified
7.7
1338
|
Verified
7.6
60
8.3
1342
8.1
188
Features
8.9
2177
8.4
105
8.6
1904
7.9
433
8.5
1971
|
Verified
7.8
442
|
Verified
8.7
2104
|
Verified
7.9
97
9.0
2450
|
Verified
8.2
494
8.2
1660
7.4
92
8.2
1086
7.8
99
8.4
1875
|
Verified
7.7
325
8.5
1809
|
Verified
7.2
94
Account Data ManagementHide 20 FeaturesShow 20 Features
8.0
633
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
AI ChatbotsHide 32 FeaturesShow 32 Features
Not enough data
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead GenerationHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Sales AssistantHide 20 FeaturesShow 20 Features
8.1
831
Not enough data
Lead Facilitation
7.6
673
Not enough data
8.3
713
Feature Not Available
8.4
709
Not enough data
8.0
678
Feature Not Available
Organization
8.3
683
Not enough data
8.3
684
Not enough data
8.3
677
Not enough data
Performance Analysis
7.9
698
Not enough data
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
38
Not enough data
8.0
38
Not enough data
8.0
38
Not enough data
8.2
38
Not enough data
8.0
38
Feature Not Available
7.8
37
Not enough data
8.4
37
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
7.8
457
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Sales EngagementHide 25 FeaturesShow 25 Features
8.1
3,221
7.6
43
Integrated Workflows
8.6
2258
|
Verified
Feature Not Available
9.0
2610
|
Verified
8.0
41
8.0
1833
|
Verified
Feature Not Available
8.4
2055
Feature Not Available
8.5
2179
|
Verified
8.2
41
8.4
1913
7.7
18
8.4
1933
7.5
38
Repeatability and Reportability
8.5
2067
|
Verified
8.1
37
8.7
2135
|
Verified
Feature Not Available
8.7
2121
|
Verified
Feature Not Available
8.3
1987
|
Verified
8.1
17
Feature Not Available
Feature Not Available
AI and Automation
8.6
2162
Feature Not Available
8.5
2136
Feature Not Available
8.5
1993
8.0
15
8.3
1938
8.0
35
8.1
1780
Feature Not Available
Generative AI
7.7
983
7.6
36
Agentic AI - Sales Engagement
7.5
122
7.3
23
7.6
120
7.0
23
7.3
122
7.4
23
7.3
122
7.0
24
7.2
121
7.1
24
7.2
124
7.2
23
7.5
123
7.3
22
Auto DialerHide 14 FeaturesShow 14 Features
7.1
93
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Conversation IntelligenceHide 15 FeaturesShow 15 Features
7.9
128
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
AI Writing AssistantHide 13 FeaturesShow 13 Features
8.5
249
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Buyer Intent Data ProvidersHide 8 FeaturesShow 8 Features
8.1
270
7.0
16
Data Availability
8.4
244
7.6
14
8.5
251
7.4
14
7.6
240
6.4
14
Platform Additional Functionality
8.4
256
7.0
14
8.1
245
6.8
14
7.6
240
6.8
14
8.1
242
7.1
14
Feature Not Available
7.1
14
TranscriptionHide 18 FeaturesShow 18 Features
8.1
47
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead IntelligenceHide 6 FeaturesShow 6 Features
8.8
3,695
8.1
223
Lead Intelligence
8.9
3311
|
Verified
8.1
197
|
Verified
8.9
3160
|
Verified
8.1
200
|
Verified
8.8
3354
|
Verified
8.0
205
|
Verified
8.8
3029
|
Verified
7.9
183
|
Verified
9.2
3129
9.0
200
|
Verified
Agentic AI - Lead Intelligence
8.0
78
7.4
23
Lead CaptureHide 15 FeaturesShow 15 Features
8.3
1,021
7.9
263
Lead Monitoring
8.7
903
8.2
230
|
Verified
8.5
898
8.2
227
|
Verified
8.4
895
8.0
91
Agentic AI - Lead Capture
7.7
103
7.6
27
7.4
101
7.4
26
Data Capture
8.0
891
7.8
64
8.4
855
8.2
188
8.1
850
Feature Not Available
8.5
880
8.0
221
|
Verified
Analytics
8.6
878
8.2
222
|
Verified
8.5
864
8.1
89
Customization
8.1
851
7.6
190
|
Verified
8.3
868
Feature Not Available
8.3
847
7.7
192
|
Verified
8.5
872
8.3
206
|
Verified
Lead-to-Account Matching and RoutingHide 15 FeaturesShow 15 Features
8.3
170
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
8.2
59
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
CalendarHide 15 FeaturesShow 15 Features
7.7
70
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Business SchedulingHide 13 FeaturesShow 13 Features
8.0
113
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Email VerificationHide 3 FeaturesShow 3 Features
7.7
756
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
AI Meeting AssistantsHide 19 FeaturesShow 19 Features
7.2
29
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead MiningHide 2 FeaturesShow 2 Features
7.8
97
8.0
30
Agentic AI - Lead Mining
8.0
79
8.0
27
7.6
78
7.9
28
Visitor IdentificationHide 1 FeatureShow 1 Feature
8.3
8
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Lead ScoringHide 14 FeaturesShow 14 Features
8.6
400
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Sales Performance ManagementHide 14 FeaturesShow 14 Features
8.3
259
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Email TrackingHide 16 FeaturesShow 16 Features
8.0
816
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
730
Not enough data
8.3
718
Not enough data
8.0
707
Not enough data
Customizations
8.5
719
Not enough data
8.8
724
Not enough data
8.4
724
Not enough data
8.3
715
Not enough data
8.5
705
Not enough data
Generative AI
7.9
618
Not enough data
Outbound Call TrackingHide 16 FeaturesShow 16 Features
8.1
351
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
326
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
323
Not enough data
8.1
316
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
316
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Sales CoachingHide 16 FeaturesShow 16 Features
8.3
68
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
8.5
1,350
9.0
10
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
8.3
9
8.8
601
9.0
8
9.0
1074
9.2
8
Lead Management
9.0
1011
Feature Not Available
8.6
901
Feature Not Available
9.0
1028
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
949
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
96
8.9
6
Data Accuracy - Marketing Account Intelligence
8.3
95
9.4
6
Categories
Categories
Shared Categories
Apollo.io
Apollo.io
Lusha
Lusha
Unique Categories
Apollo.io
Lusha
Lusha has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Apollo.io
Small-Business(50 or fewer emp.)
67.2%
Mid-Market(51-1000 emp.)
28.3%
Enterprise(> 1000 emp.)
4.5%
Lusha
Lusha
Small-Business(50 or fewer emp.)
39.6%
Mid-Market(51-1000 emp.)
46.6%
Enterprise(> 1000 emp.)
13.8%
Reviewers' Industry
Apollo.io
Apollo.io
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Lusha
Lusha
Information Technology and Services
20.8%
Computer Software
19.1%
Staffing and Recruiting
9.8%
Human Resources
5.8%
Marketing and Advertising
5.4%
Other
39.1%
Alternatives
Apollo.io
Apollo.io Alternatives
ZoomInfo Sales
ZoomInfo Sales
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Amplemarket
Amplemarket
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Agentforce Sales (formerly Salesforce Sales Cloud)
Agentforce Sales
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Lead411
Lead411
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Lusha
Lusha Alternatives
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
Lead411
Lead411
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RocketReach
RocketReach
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UpLead
UpLead
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Discussions
Apollo.io
Apollo.io Discussions
What is Apollo IO used for?
23 Comments
Ajit P.
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
Sergii S.
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Is Apollo IO free?
8 Comments
SM
There is a free version and premium version.Read more
See all discussions
Lusha
Lusha Discussions
How do I connect LinkedIn to Lusha?
3 Comments
Binit T.
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 Comments
Jillian S.
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
How much does Lusha cost?
2 Comments
Brian B.
BB
in Canada `1200/year and changeRead more
See all discussions
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