Introducing G2.ai, the future of software buying.Try now
Apollo.io vs Lusha Comparison - What are their main differences? 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Allo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Seamless.AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
8x8 Contact Center
Visit Website
At a Glance
Market Segments
Small-Business (67.6% of reviews)
Mid-Market (46.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Per Month
Apollo.io
Star Rating
(9,315)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLusha
Star Rating
(1,592)4.3 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Contact Data Availability with a score of 8.8, while Lusha trails behind at 7.8. Reviewers mention that Apollo.io provides more comprehensive and accurate contact information, which is crucial for effective outreach.
- Reviewers mention that Apollo.io's Lead Validation feature scores 8.9, outperforming Lusha's 8.0. Users say that Apollo.io's validation process is more reliable, ensuring that leads are of higher quality before they enter the sales funnel.
- Users on G2 highlight Apollo.io's superior Quality of Support with a score of 8.8 compared to Lusha's 8.0. Reviewers say that Apollo.io's support team is more responsive and helpful, which enhances the overall user experience.
- Reviewers mention that Apollo.io shines in Browser Extension functionality, scoring 9.2, while Lusha's extension scores 8.9. Users report that Apollo.io's extension is more intuitive and integrates seamlessly with their workflow, making it easier to gather data on the go.
- Users say that Apollo.io's Market Insights feature, scoring 8.8, provides more actionable data compared to Lusha's 8.1. Reviewers mention that Apollo.io offers deeper insights into market trends, which helps in strategic decision-making.
- G2 users report that Apollo.io's Performance and Reliability score of 9.0 indicates a more stable platform compared to Lusha's 8.5. Reviewers mention that Apollo.io experiences fewer downtimes, ensuring that users can rely on it for their daily operations.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Lusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Apollo.io
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.1
7,369
8.5
1,356
Ease of Use
9.0
7,466
9.2
1,359
Ease of Setup
8.9
3,698
9.0
497
Ease of Admin
9.1
2,429
8.8
368
Quality of Support
8.8
6,313
8.1
1,142
Has the product been a good partner in doing business?
9.2
2,412
8.5
366
Product Direction (% positive)
9.4
7,090
8.2
1,325
Features by Category
Data Availability
8.8
2613
7.9
670
8.9
2578
7.8
565
8.6
2413
7.6
515
|
Verified
7.5
592
8.0
70
Data Accuracy
8.3
2553
7.5
672
8.6
2500
7.7
563
7.4
576
7.8
70
Agentic AI - Sales Intelligence
7.7
188
7.6
39
7.7
186
7.7
40
7.6
184
7.3
40
7.5
185
7.3
40
7.3
183
7.5
40
7.6
183
7.5
41
Platform
8.4
1146
Feature Not Available
8.8
1724
|
Verified
8.4
239
|
Verified
8.9
1849
8.5
260
8.6
1683
|
Verified
8.1
225
|
Verified
7.7
1336
|
Verified
7.6
60
8.3
1338
8.1
188
Features
8.9
2128
8.4
102
8.6
1877
7.9
427
8.5
1945
|
Verified
7.8
442
|
Verified
8.7
2071
|
Verified
8.0
94
9.0
2409
|
Verified
8.1
483
8.2
1653
7.4
92
8.2
1077
7.7
96
8.4
1865
|
Verified
7.7
324
8.5
1793
|
Verified
7.2
94
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
Not enough data
8.3
713
Feature Not Available
8.4
709
Not enough data
8.0
678
Feature Not Available
Organization
8.3
683
Not enough data
8.3
683
Not enough data
8.3
677
Not enough data
Performance Analysis
7.9
698
Not enough data
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Feature Not Available
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Feature Not Available
9.0
2608
|
Verified
8.0
40
8.0
1831
|
Verified
Feature Not Available
8.4
2054
Feature Not Available
8.5
2176
|
Verified
8.2
41
8.4
1910
7.7
18
8.4
1932
7.5
38
Repeatability and Reportability
8.5
2065
|
Verified
8.1
37
8.7
2132
|
Verified
Feature Not Available
8.7
2119
|
Verified
Feature Not Available
8.3
1986
|
Verified
8.1
17
Feature Not Available
Feature Not Available
AI and Automation
8.6
2159
Feature Not Available
8.5
2133
Feature Not Available
8.5
1991
8.0
15
8.3
1936
8.0
35
8.2
1778
Feature Not Available
Generative AI
7.8
980
7.6
36
Agentic AI - Sales Engagement
7.4
120
7.3
23
7.6
118
7.0
23
7.2
120
7.4
23
7.3
120
7.0
24
7.2
119
7.1
24
7.1
122
7.2
23
7.5
121
7.3
22
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
7.8
15
8.5
251
7.4
15
7.6
240
6.4
15
Platform Additional Functionality
8.4
256
7.1
15
8.1
245
6.9
15
7.6
240
6.9
15
8.1
242
7.3
15
Feature Not Available
7.3
15
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3304
|
Verified
8.1
197
|
Verified
8.9
3152
|
Verified
8.1
198
|
Verified
8.8
3343
|
Verified
8.1
204
|
Verified
8.8
3026
|
Verified
7.9
184
|
Verified
9.2
3127
8.9
199
|
Verified
Agentic AI - Lead Intelligence
8.0
77
7.4
24
Lead Monitoring
8.7
903
8.2
230
|
Verified
8.5
898
8.2
228
|
Verified
8.4
894
8.0
92
Agentic AI - Lead Capture
7.7
104
7.6
28
7.5
103
7.5
27
Data Capture
8.0
891
7.8
65
8.4
855
8.2
189
8.1
851
Feature Not Available
8.5
879
8.0
222
|
Verified
Analytics
8.6
876
8.2
223
|
Verified
8.5
864
8.1
90
Customization
8.1
852
7.6
191
|
Verified
8.3
870
Feature Not Available
8.3
848
7.7
193
|
Verified
8.5
873
8.3
207
|
Verified
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
7.9
27
7.6
79
7.8
28
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
8.1
8
8.8
602
9.0
8
9.0
1075
9.0
7
Lead Management
9.0
1012
Feature Not Available
8.6
902
Feature Not Available
9.0
1029
Feature Not Available
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
950
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
97
8.9
6
Data Accuracy - Marketing Account Intelligence
8.3
96
9.4
6
Categories
Categories
Shared Categories
Apollo.io and Lusha are categorized as Lead Intelligence, Sales Engagement, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Lusha has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Information Technology and Services
20.8%
Computer Software
19.1%
Staffing and Recruiting
9.8%
Human Resources
5.8%
Marketing and Advertising
5.5%
Other
39.1%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How do I connect LinkedIn to Lusha?
3 Comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 Comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
