Best Marketing Account Intelligence Software

Marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond contact data. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment.

This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other account-based marketing (ABM) tools like marketing account management software or account-based execution software. Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are more specifically geared to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with data warehouses and news-gathering tools since most marketing account intelligence systems use news to augment the data within them.

To qualify for inclusion in the Marketing Account Intelligence category, a product must:

  • Collect target account data from external sources on a more granular level than contact information
  • Score or rank leads to better connect marketers with prospective accounts
  • Integrate with a product that can manage data profiles or have that capability itself
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Results: 65
    ZoomInfo
    (771)4.3 out of 5
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    Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs. With ZoomInfo, you can improve your marketing campaigns and sales outreach, and the quality of your database with highly actionable data, enabling better segmentation, deliverability, and response. You can also shorten the sales cycle and increase revenue with on demand email addresses and di

    DiscoverOrg
    (669)4.4 out of 5
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    Optimized for quick response

    DiscoverOrg is the leading global marketing and sales intelligence tool used by 4,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest growing company for the past 8 years, and is consistently recognized as the most accurate provider of B2B sales and marketing data.

    Marketo
    (342)4.1 out of 5
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    Optimized for quick response

    Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

    Adapt is a global B2B contact and company database provider across multiple industries. Adapt has over 200,000+ users and 80 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketi

    G2 Marketing Solutions
    (94)4.6 out of 5
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    Optimized for quick response

    With the resources on our site, buyers can educate themselves on the types of solutions their business needs, develop a shortlist of products that correspond to their feature preferences, and read through third-party validated customer feedback. An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.

    Act-On
    (262)4.3 out of 5
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    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o

    InsideView’s targeting intelligence platform lets you identify the best targets, get relevant insights at the right time, and see exactly who your customers are and what they really need. It delivers consistent, real-time access to data, insights, and connections that unify your siloed systems and align your customer engagement around a single, reliable view of the customer.

    Datanyze is a data provider for B2B companies. We help our customers with account qualification, lead generation, and data enrichment. We offer best-in-class technographic and firmographic data as well as buying signals on millions of companies worldwide. Datanyze is used by 600+ companies around the world and has been recognized as both a Gartner Cool Vendor and G2Crowd High Performer. Check us out at www.datanyze.com.

    LeanData
    (90)4.6 out of 5
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    Optimized for quick response

    LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view

    UpLead is a B2B prospecting tool dedicated to providing the highest quality contact data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intel, social profile links, salesforce integration, API and more.

    Cognism is a sales acceleration platform, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue.

    D&B Hoovers
    (153)4.0 out of 5
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    Optimized for quick response

    D&B Hoovers helps sales teams convert promising prospects into profitable relationships. We’ve combined the Avention OneSource sales acceleration platform with Dun & Bradstreet’s industry-leading global database, creating a real-time business intelligence tool to help you close more deals. Target qualified sales leads, access up-to-date business information, and improve ROI with intuitive analytics. Give your sales team the insights they need with D&B Hoovers.

    Lead411
    (30)4.6 out of 5
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    Optimized for quick response

    Lead411 provides news-driven sales leads, it intelligence and unlimited exportable company contacts with verified emails and mobile direct dials within a simple UI and chrome extension. Our key differentiators are mobile direct dials, verified emails, fresh daily triggers, technology install data and 25+ CRM/SaaS integrations. Our mission is to help our clients crush their competition. With no funding we have grown our customer base to 1,300 satisfied clients.

    Metadata.io
    (40)4.6 out of 5
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    Optimized for quick response

    Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include G2 Crowd, Hitachi, Sendosoand many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a singl

    CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

    Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the ac

    Leadspace
    (47)4.4 out of 5
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    Optimized for quick response

    Leadspace helps companies take back control of their marketing and sales data with its leading intelligent B2B Customer Data Platform. It helps you get healthy, with advanced tools for enriching and updating all your data with the most rich and open B2B data graph in the industry. Next, it helps you get smart, using sophisticated AI to unlock the insights and opportunities buried deep inside your data. Then, it helps you get busy, by activating the enhanced data, in real-time, across sales and

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    EverString
    (37)4.3 out of 5
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    Optimized for quick response

    EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

    FullContact is the leading SaaS provider of identity resolution that uses their patented identity graph to enable brands and marketing platforms to resolve and enrich contact records for an enhanced customer experience and authentic customer engagement.

    Infer
    (43)4.6 out of 5
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    Optimized for quick response

    Infer’s predictive lead scoring platform leverages the power of predictive analytics and big data to help you identify who your perfect buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Our platform will give you a 360° view of your customer and their buying journey. With nothing more than an email address, Infer collects thousands of demographic, firmographic and technographic data points. We then use machine learning to build state-of-t

    All-in-One Lead Generation & Sales Automation Growlabs combines lead generation with powerful automation to help their clients grow their businesses via automated sales, at scale. The plaftorm uses machine learning and artificial intelligence to deliver unbeatable results

    6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.

    DataFox is a company intelligence platform that helps sales and marketing teams find and prioritize target accounts to grow pipeline. DataFox's team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Headquartered in San Francisco, CA, DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Acce

    Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertis

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