--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9696 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9696 scale: '5' date_modified: '2026-07-30' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,696 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. (1587 reviews) - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. (1349 reviews) - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. (1321 reviews) - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. (1317 reviews) - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. (1123 reviews) - Automation (1071 reviews) - Efficiency (940 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews) - Integrations (814 reviews) - Accuracy (801 reviews) **What users dislike:** - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. (559 reviews) - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. (469 reviews) - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. (458 reviews) - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. (431 reviews) - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. (420 reviews) - Outdated Data (412 reviews) - Inaccuracy (406 reviews) - Limitations (377 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews) - Email Issues (366 reviews) ## Apollo.io Reviews ### 1. Unified Prospecting Powerhouse with Vast Data and Smooth CRM Integration **Rating:** 5.0/5.0 stars **Reviewed by:** McNair J. | Data analyst, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Apollo.io?** Thanks to Apollo.io that helped us swap fragmented spreadsheets and guess-streak emails for a unified engine of prospects discovery, enrichment, and outreach. The moment our first campaign ran, we felt the velocity change. The contact universe is vast, and very easy to use, the filter laser-sharp, and our CRM integrate cleanly, no more "who updated what" questions. **What do you dislike about Apollo.io?** While the data quality is strong, we sometimes paired niche industry outreach with manual verification for top-tier accounts **What problems is Apollo.io solving and how is that benefiting you?** We used to spend hours prepping lists, building segments, exporting, importing, cleaning, now it's one flow. That time is now used crafting messages, tracking replies, and refining what works. our pipeline opened wider, and our team can breathe instead of scramble. ### 2. Great tool for sales prospecting and outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Momi K. | Senior SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Apollo.io?** Apollo has been a great platform for managing my sales outreach and prospecting. The database is quite extensive, and the filtering options make it easy to find the right leads. I particularly like the email sequencing feature, which helps save time and ensures consistency in follow-ups. The interface is straightforward, and onboarding was smooth. Support has also been responsive whenever I needed help. Overall, Apollo has made my workflow faster and more efficient, helping me close more deals. What I like best: Large database, ease of use, and automation features. **What do you dislike about Apollo.io?** What I dislike: Sometimes, contact data can be outdated, but updates are fairly regular. **What problems is Apollo.io solving and how is that benefiting you?** Apollo makes prospecting easier by giving me verified contacts and automating follow-ups. It helps me connect with decision-makers faster and increases my chances of booking meetings and closing business. ### 3. Disappointing Support, Sudden Pricing Changes **Rating:** 0.5/5.0 stars **Reviewed by:** Abhi B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Apollo.io?** I like the fact that Apollo.io has an easy-to-use API. It fills in the gap for lead flow, and the API can enrich information. **What do you dislike about Apollo.io?** I think, like, customer support is horrible. It has gone horrible in the recent, one year or so. They have also changed their pricing, and they have almost reduced the credits without any notice. They are not honoring the original deal terms. And they just keep, like, you know I mean, it's it's very disappointing to see Apollo.io go this way. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting and outreach, specifically for getting high intent LinkedIn data. ### 4. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca E. | Sales Engagement Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Apollo.io?** Just love your product - especially your LinkedIn compatibilty. I've recommended using it to several colleagues. **What do you dislike about Apollo.io?** Nothing that I can think of at the moment. **What problems is Apollo.io solving and how is that benefiting you?** Finding the proper contact details for the correct prospects. ### 5. Apollo.io: Intuitive Features, But Needs Performance Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Anish T. | Sr. Business Development Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Apollo.io?** I really appreciate Apollo.io for its powerful data mining capabilities and the effectiveness it brings to my calling operations. What stands out most is the lookalike feature, which enables me to effortlessly find prospects that resemble those I have previously closed deals with. This feature significantly enhances my ability to identify and reach out to new, promising contacts that match my criteria, greatly optimizing my efforts. Additionally, the initial setup process was smooth and user-friendly, making it easy to get started without experiencing any hurdles. The platform is user-centric and offers updates that are both informative and engaging with gamified options, which I find quite impressive. **What do you dislike about Apollo.io?** I experience issues with the Apollo.io Chrome extension. It sometimes lags during loading, takes too long to display details, and intermittently fails to fetch phone numbers. Often, I need to refresh multiple times or go directly to Apollo.io to get real-time data. This hinders a smooth experience, and I believe the team should enhance this aspect. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves my problem of finding the right prospect numbers and improves connectivity, boosting connection ratios. ### 6. Accurate Contact Info and Simple to Use **Rating:** 5.0/5.0 stars **Reviewed by:** satish b. | VP Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Apollo.io?** Accurate contact information, and it’s simple to use. **What do you dislike about Apollo.io?** Need to add more features and help us with documents so we can use those features properly. **What problems is Apollo.io solving and how is that benefiting you?** The database is what I expected, and it matches my buying intent. ### 7. Accurate B2B Data and Outreach Automation That Speeds Up Prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie B. | Head of operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Apollo.io?** it brings together accurate B2B contact data, prospecting tools, and outreach automation in one place - making it much faster and easier for us to find the right people **What do you dislike about Apollo.io?** the contact data isn’t always fully accurate or up to date, which means you still have to spend time double checking leads before using them **What problems is Apollo.io solving and how is that benefiting you?** Apollo gives us instant access to verified B2B contact data and outreach tools in one platform which makes the work of the sales team easier and quicker 9more efficient) ### 8. All-in-One Platform with Intuitive Interface and Powerful AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Alberto G. | SDR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Apollo.io?** I really appreciate that everything is integrated into a single system. It includes enrichment, prospecting, research, sequencing, and now even a phone dialer, so there’s no need to connect multiple separate tools. The interface is intuitive, making it easy for anyone to pick up quickly. Additionally, the AI features are genuinely useful and have made me more efficient in my work. **What do you dislike about Apollo.io?** At times, it can be a bit glitchy, and the dialer could definitely use some improvements as well. **What problems is Apollo.io solving and how is that benefiting you?** My entire outbound sales prospecting process, along with all the activities involved, is managed here. ### 9. Great Data and Easy API Integration at a Reasonable Price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Apollo.io?** Great data especially once you add tracking to your website. Simple to use API to pull data into our other systems. Very reasonable pricing for the value that we get. **What do you dislike about Apollo.io?** Lots of options and can sometimes be a little overwhelming for new users. Additional user accounts can increase monthly bill quite significantly. **What problems is Apollo.io solving and how is that benefiting you?** Significantly reducing the time to find contacts and a new ability to find cold/warm leads for follow-up ### 10. Effortless Lead Generation and Outreach with Apollo.io **Rating:** 4.5/5.0 stars **Reviewed by:** Shruti J. | Digital Marketing Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** Apollo.io helped me the most in the contact search for the lead generation and basically the outreach part for that. When we need the contacts, it helps in the easiest way possible on everyday basis. **What do you dislike about Apollo.io?** The things that I disliked are that sometimes it includes contact details of the person who even left the company, which consist of the details that lead to wrong outreach and all so ya. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helped the outreach generation via the contact details of the people in the easiest way possible for me and my team. ### 11. Effortless Lead Targeting with Accurate Data **Rating:** 4.5/5.0 stars **Reviewed by:** John S. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I love using Apollo.io for its extensive filters to find specific types of contacts. I also appreciate that we've never encountered any contact information errors, and the initial setup was very easy. **What do you dislike about Apollo.io?** Some of the automated outreach features seem fairly complex so we haven't used them yet. **What problems is Apollo.io solving and how is that benefiting you?** We use Apollo.io to find leads by targeting specific customer profiles and receiving accurate contact information. ### 12. CEO for lead geneation **Rating:** 5.0/5.0 stars **Reviewed by:** Ray R. | Managing Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Apollo.io?** cost effective compared to Zoominfo. i like it better. **What do you dislike about Apollo.io?** 15% inaccurate. You changed the interface as well and I don't like it. **What problems is Apollo.io solving and how is that benefiting you?** easy to gather lots of data fast ### 13. An all-in-one tool for prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Sufiyan K. | Growth Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Apollo.io?** I like how much it combines into one tool. The contact data, filtering, and outreach features work well together, which makes prospecting faster and more organized. **What do you dislike about Apollo.io?** The data accuracy can vary at times, and some contacts still need verification. The interface can also feel a bit busy, especially when you’re new to the platform. **What problems is Apollo.io solving and how is that benefiting you?** It solves the problem of having prospect data and outreach spread across different tools. By bringing lead data, filtering, and engagement into one platform, it saves time, keeps everything organized, and helps me run outreach more efficiently. ### 14. A Goldmine for High-Quality B2B Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Vinicius K. | M&A Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Apollo.io?** The quality and depth of the contact database is, without a doubt, the best feature. The search filters are incredibly granular, allowing us to build hyper-targeted lists of ideal prospects. The high accuracy of the verified email addresses saves us countless hours and dramatically improves the effectiveness of our outreach campaigns. **What do you dislike about Apollo.io?** While the database is incredibly vast, the primary downside is that the contact information can occasionally be outdated. We sometimes run into bounced emails or find contacts who have moved to a different company, which requires some manual verification before we can confidently launch our outreach campaigns. **What problems is Apollo.io solving and how is that benefiting you?** Apollo is solving the problem of a fragmented and expensive sales tech stack. Before using it, we had to piece together separate tools for lead discovery, contact data verification, and email outreach. This was inefficient and costly. With Apollo's vast database and granular search filters, we can build hyper-targeted lead lists in minutes. This means our outreach is far more relevant, which has led to significantly higher engagement rates and a pipeline filled with better-qualified opportunities. ### 15. Comprehensive Sales Engagement and Lead Generation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Saqib I. | RCM Executive, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Apollo.io?** Apollo combines prospecting, engagement, and CRM-like features in one platform. The lead database is extensive and well-filtered, making it easy to identify the right decision-makers. I also like the email sequencing and automation tools, which help streamline outreach and improve response rates. The Chrome extension is a bonus—it lets us capture contacts directly from LinkedIn and company websites. **What do you dislike about Apollo.io?** The interface can feel overwhelming at first because of the number of features available. Email deliverability requires careful setup, and the learning curve for sequences and automation can be steep for new users. Pricing also scales up quickly if you need access to more advanced features or higher credit limits. **What problems is Apollo.io solving and how is that benefiting you?** Apollo has helped us eliminate the need for multiple tools by combining lead data, outreach, and engagement tracking into one platform. This has reduced our sales team’s time spent on manual prospecting, improved response rates with personalized sequences, and given management better visibility into the sales pipeline. As a result, our outbound efforts are more consistent, scalable, and effective. ### 16. Great service, and best in class. **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek C. | Senior Manager - Senior Manager - Digital (Digital Transformaton, AI, Telecom & IT & ITES) Capacity Building, Marketing & Business Strategies, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Apollo.io?** It helps me to stay connected with the industry leaders and influencers for my business network **What do you dislike about Apollo.io?** its is going in the right direction, not change is required. **What problems is Apollo.io solving and how is that benefiting you?** Whenever my boss ask for any contact, this platform helps me to respond quickly to handle all my related need. ### 17. Apollo is exactly what I need. **Rating:** 4.5/5.0 stars **Reviewed by:** Toby R. | General Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Apollo.io?** I love the sequence integration and the accuracy of the data. The screens are laid out well so that it is easy to find data. I particularly like that I can send emails directly from Apollo. I haven't had an opportunity to try out the AI module yet, but like the integration. Phone number accuracy seems to have improved. **What do you dislike about Apollo.io?** There is a lot there and it takes time to learn all of the features of Apollo. Features are added at breakneck speed . I'm exploring the Buyer Intent feature currently to fully understand how to use it in my marketing campaigns. **What problems is Apollo.io solving and how is that benefiting you?** Accurate data, especially with direct dials and mobile numbers. The email from app feature saves me time from having to import to the CRM and sending emails from there. Saves time. ### 18. Best tool to Generate Leads but Needs improve Email Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Anup J. | Senior Digital Marketing Associate Level 1, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Apollo.io?** Apollo has really worked on improving quality of leads and the new update where if you are extracting just person id, without having a company list, it can do in a Swift using AI assistant and a new search bar at top. **What do you dislike about Apollo.io?** Well, it's been a more than 2 years, of using Apollo and one thing I always get problem is regarding it LinkedIn automation in Email Campaign, idk whether it's due LinkedIn barging anyone from sending more than 6 friend request or it's Apollo not able to automate that sequence properly but I always login and do that manually.., Please improve this **What problems is Apollo.io solving and how is that benefiting you?** It's way easier than other products out there to get contact details, it connects well with LinkedIn, just by opening account of other person, where wre can get contact right over there. ### 19. Smooth Extension That Helps You Connect with Top Company Leaders **Rating:** 5.0/5.0 stars **Reviewed by:** Shubh K. | Senior Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** Spoke with VP and CXO's of some of the top companies **What do you dislike about Apollo.io?** Nothing as of now. The extension works really smooth **What problems is Apollo.io solving and how is that benefiting you?** Contact fetching and outreach ### 20. Ideal for Quick, Accurate Prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Sowmiya R. | Business Development Executive **Reviewed Date:** January 09, 2026 **What do you like best about Apollo.io?** I use Apollo.io to quickly identify ideal prospects and access correct contact details, which solves the problem of wasting time on bad data and manual prospecting by giving me good contacts. I like Apollo.io because it makes finding the right people easy and saves time. I mostly use the lead search filters and verified contact leads. The initial setup was fairly easy, and I could easily find contact leads. **What do you dislike about Apollo.io?** Sometimes the data is not fully correct. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to quickly identify ideal prospects and access correct contact details, solving the problem of wasting time on bad data and manual prospecting by providing good contacts. It makes finding the right people easy and saves me time. ### 21. Changes Outbound Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Anam A. | RevOps and CRM Specialist, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2025 **What do you like best about Apollo.io?** Apollo is one of the must tools to have if business depends on outbound leads. Features I like about Apollo: 1) Good integration with HubSpot - it gives multiple options to add contacts based on the email activity which i find very useful. Eg- I prefer to only add those contacts to HubSpot which have viewed the emails, Apollo gives me this flexibility and does not add all the contacts enrolled in sequence. 2) It has almost all the relevant data points - and has helped us with company and contact data enrichment. 3) Allows our SDR team to do niche outbounds as it provided very detailed and smart filters like senority, hiring pattern, countries they have employees in etc - all included in ICP. 4) I have also found customer support team very helpful. **What do you dislike about Apollo.io?** There's only two issues with Apollo - 1) Phone numbers mentioned on Apollo are usually outdated. 2) Compared to other outbound tools - it's an expensive tool. **What problems is Apollo.io solving and how is that benefiting you?** Apollo gives our BDMs flexibility to generate leads for themselves when our inbound numbers drop. It's an easy to learn tool which allows our team to do outbound campaigns based on ICPs they target - it allows them to exactly filter out the leads they would prefer and it's one place solution for finding emails, creating sequences and keeping a track of their email activity. Everything automatically updates to HubSpot via integration so BDMs don't have to manually do anything on multiple platform. It's one of the best tool for outbounds available and provides multiple solutions in one place. ### 22. Effortless Contact Search and Streamlined Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly J. | Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Apollo.io?** Honestly, I love how easy it is to find the right contacts. It saves me a ton of time, and the data is usually really accurate. Plus, the email sequencing tools make outreach feel simple and organized. **What do you dislike about Apollo.io?** Sometimes the data isn’t as accurate as I’d like, and a few emails bounce back. It’s not a dealbreaker, but it can be a little frustrating when you’re trying to move fast. I'd also like to mass email people instead of individually clicking. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me quickly find the right contacts and decision-makers for outreach. Instead of spending hours researching, I can build accurate prospect lists in minutes, which saves time and helps me focus on actually connecting with people. ### 23. Effortless Prospecting with Powerful Data and Seamless Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj D. | Sales development, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Apollo.io?** Its ability to combine accurate B2B contact data with strong filters and sequencing, making prospecting and outreach highly efficient from a single platform. **What do you dislike about Apollo.io?** Data accuracy can occasionally be inconsistent, particularly for senior-level contacts or rapidly changing organizations, requiring manual verification. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the difficulty of finding and reaching the right B2B prospects at scale by providing extensive contact and company data, integrated enrichment, and engagement tools, benefiting you by accelerating lead generation, improving targeting accuracy, and streamlining outbound outreach workflows. ### 24. Very Good, Easy-to-Use GUI **Rating:** 5.0/5.0 stars **Reviewed by:** david z. | VP R&D, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Apollo.io?** The gui is very good and very easy tobuse **What do you dislike about Apollo.io?** None I think that everything is fine for me **What problems is Apollo.io solving and how is that benefiting you?** Lack of information ### 25. Huge Database of Leads and Companies **Rating:** 4.5/5.0 stars **Reviewed by:** Daniele A. | Jr Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** There is a huge number of Leads and companies **What do you dislike about Apollo.io?** Needing to refresh the page to update infos fast **What problems is Apollo.io solving and how is that benefiting you?** CRM, organization and time saving ### 26. Easy ICP Search for Faster Outreach **Rating:** 4.5/5.0 stars **Reviewed by:** Alex H. | Founding Salesperson, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** The ability to search for right ICPS to reach out to and contact. I like that I am able to push any new contacts I find on LinkedIn into my sequences. **What do you dislike about Apollo.io?** Like most software, it's not always accurate. It does find wrong numbers and incorrect emails. **What problems is Apollo.io solving and how is that benefiting you?** Apollo solves the lack of data issue when doing outbound. I am able to look up right ICPs on LinkedIn, use Apollo to scrape their info and directly add their information into my call sequences. ### 27. Deceptive Practices **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Apollo.io?** Ease of finding prospect information in a clean UI **What do you dislike about Apollo.io?** After a discussion with Apollo.io we agreed to a favorable resolution. Hopefully they update their advertising to honestly represent that credits do not roll over month to month and must be used in the month on the month. **What problems is Apollo.io solving and how is that benefiting you?** Apollo helps us solve the very real problem of finding and organizing outbound prospects at scale without wasting hours jumping between bad lists, incomplete records, and manual research. **Official Response from Andy McCotter-Bicknell:** > Thanks for the review. Glad to hear Apollo has helped your team on the prospecting side. So sorry for the frustration around billing and credits. Our credit policy is that unused credits do not roll over, and we know that can be a pain point if it wasn’t clear during your evaluation. Our approach is fairly common across this category, though not every vendor handles it the same way. If you’re open to it, please reach out to me directly (andy.mccotterbicknell@apollo.io) and share the email tied to your account along with a bit more detail on what felt misleading or where the confusion came from so our team can take a closer look and help clarify. ### 28. Game-Changer for Sales Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish S. | Sales Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Apollo.io?** Recently, I’ve noticed Apollo.io enhancing its platform with better AI-driven lead recommendations and more refined filtering options, which make targeting even more precise. The improved email deliverability insights are also a big plus, helping me fine-tune my campaigns for higher engagement. I also like the expanded integration options, which make it easier to sync data across my sales tools without extra manual work. These updates have made my outreach more efficient and data-driven. **What do you dislike about Apollo.io?** While Apollo.io is highly effective, there’s still room to improve the accuracy and freshness of certain contact data to reduce bounce rates. Additionally, introducing more real-time data validation and enriching incomplete profiles would make prospecting even more reliable. A few advanced automation triggers for follow-ups could also further streamline outreach. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io makes finding and reaching out to the right people so much easier. Instead of spending hours searching for leads, I can quickly access a solid database and focus on building connections. The email sequences save me a ton of time and help me stay on top of follow-ups. It’s really boosted my productivity and helped me close deals faster! ### 29. Easy to Use, Cost-Effective, and Awesome Filters **Rating:** 4.5/5.0 stars **Reviewed by:** Hardik L. | Client Relationship Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Apollo.io?** Easy to use and cost-effective, and the filters are awesome. **What do you dislike about Apollo.io?** Bounce rates in valid email addresses, almost 20% **What problems is Apollo.io solving and how is that benefiting you?** Good lead data point at good rate, can export bulk data ### 30. Boosts Lead Generation with Timely Data **Rating:** 4.0/5.0 stars **Reviewed by:** Selvin R. | Digital Strategy Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Apollo.io?** I like that I'm able to search for leads easily with Apollo.io, and the leads are mostly up to date with current contact information. I also appreciate that Apollo.io helps me find my ideal customer profile. **What do you dislike about Apollo.io?** It doesn't have features like play, where it goes into multiple channels to confirm valid email addresses or phone numbers from at least 15 or 20 different sources. Also, I want them to improve our European contact details. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find my ideal customer profile and search up-to-date leads with current contact information. ### 31. A Comprehensive Sales Intelligence Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Arnaud L. | Business Development Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about Apollo.io?** I really like Apollo.io’s new AI-driven lead recommendations and the enhanced sequencing tool with better personalization and automated A/B testing. The updated Chrome extension is also a big plus, letting me instantly enrich contact data from LinkedIn or company sites. These upgrades make prospecting faster and more effective. **What do you dislike about Apollo.io?** While Apollo.io is a powerful tool, I think there’s room to make it even better. The pricing could be more flexible for smaller teams, perhaps with scaled-down plans. Some features have a learning curve, so adding more in-app tutorials or guided workflows could speed up onboarding. Lastly, while the data quality is generally strong, continuing to refine verification processes would help reduce occasional inaccuracies. **What problems is Apollo.io solving and how is that benefiting you?** Increase lead generation and conversion: Apollo.io's comprehensive lead intelligence tools help you find, connect with, and qualify more leads, leading to increased lead conversion rates and sales opportunities. Improve sales team productivity: Apollo.io's automation and workflow tools help sales reps work more efficiently, allowing them to spend more time on high-value activities like closing deals. Enhance customer relationship management (CRM): Apollo.io's integrations with popular CRM platforms allow you to seamlessly integrate lead data and insights into your existing workflows, improving your overall CRM effectiveness. Make data-driven sales decisions: Apollo.io's reporting and analytics provide valuable insights into sales performance, helping you identify trends, make informed decisions, and optimize your sales strategies. Increase sales revenue: Ultimately, Apollo.io helps businesses achieve their sales goals by providing them with the tools and insights they need to find, engage with, and convert more leads into paying customers. ### 32. Best CRM and Prospecting Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Gautam C. | Director - Business Development, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Apollo.io?** Email Analytics is a good feature. TCO is still the best. Sequence support can be a good value addition. **What do you dislike about Apollo.io?** 1. Earlier the Plugin allowed me to update email address on/through the plugin - now I have to open the Individual View of the person and then add the email, close this tab, go back to LinkedIn, refresh the page to see the email and then trigger a mail. This takes time and an unnecessary long process - Bring back the good old days. 2. The new plugin takes a long time to load 3. Phone numbers are correct 75% of the time. **Recommendations to others considering Apollo.io:** I have used Lusha, Zoominfo and Apollo, and hence belive that in terms of and end to end solution, Apollo is the best. **What problems is Apollo.io solving and how is that benefiting you?** 1. Getting the correct contact information 2. Email Automation 3. Setting up a Sales Cadence/Sequence 4. The plugin with LinkedIn is by far the best feature. ### 33. Sales Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Slawomir S. | SaaS Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Apollo.io?** I like how it helps automate the outreach with mailing with some pre-defined messaging. I like how it's connected with LinkedIn to collect data and run my campaigns. It's also great that I can see all campaigns of my colleagues and leverage some best practices. **What do you dislike about Apollo.io?** It gets stuck some time when it comes to automated emails, when I expect to send for example 200 emails per day. And it sends only 50 emails. Then it has to be relaunched manually. Apollo support seems to still figuring this out and has not provided a right resolution. Additionally, I think the data from LinkedIn (email addresses and phone numbers) could be much more accurate. I estimate only 30-40% phone numbers to be correct. And probably around 50% of email addresses to be valid. It heavily depends on the region and industry. **What problems is Apollo.io solving and how is that benefiting you?** It helped to reduce some manual tasks (sending emails) and it provides the data for my target personas (email addresses, phone numbers). ### 34. Apollo AI for My Recruitment Business **Rating:** 4.5/5.0 stars **Reviewed by:** Simone T. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Apollo.io?** As a seasoned recruiter specializing in executive search and financial recruitment—working with industries like mining, banking, and IT—I’ve integrated Apollo AI into my workflow to support talent sourcing, candidate management, and job advertisement. Key Strengths Candidate Sourcing: Apollo AI helps my executive search for finance, IT, data, and risk roles, especially when targeting experienced candidates in the South African market or specialized niches like CAs, FRMs, and banking risk professionals. Its search algorithms quickly filter profiles by skills, location, and experience. Efficiency: Automating outreach has cut down my time spent on initial candidate engagement, letting me focus more on confidentiality management, vetting, and negotiating NDAs—crucial aspects when working with sensitive client data. Job Advertising: Apollo AI supports my finance job ads for mining and banking by integrating with LinkedIn—ensuring compliance and hashtag optimization. The platform’s ability to streamline posting makes it easier to reach quality candidates, facilitate remote UK roles, or attract talent for specialized positions. Data Management: It helps organize candidate pipelines, track responses, and manage follow-ups. This has elevated my service to clients like proFound Consulting and major South African banks by improving speed and coverage. **What do you dislike about Apollo.io?** Areas for Improvement While Apollo AI excels at data segmentation, its interface could provide even more customizable options for advanced recruiters dealing with candidate confidentiality or complex requirements in the African market. Automation features are robust, but finer control over outreach frequency and personalization would further sharpen the recruiter’s edge. Overall Impression Apollo AI delivers excellent value for recruitment businesses focusing on finance, IT, and executive placements. The platform is particularly useful for sourcing highly specialized candidates, enhancing outreach, and ensuring compliance—all while saving time for high-touch recruitment activities. If you’re a recruiter managing multiple niche requirements, Apollo AI is a powerful addition to you **What problems is Apollo.io solving and how is that benefiting you?** Candidate Sourcing Challenges: Finding high-quality, specialized candidates—especially for executive, finance, and IT roles—can be complex and time-consuming. Apollo.io’s advanced search algorithms help me identify and filter top talent by specific skills, experience, and region. This solves the problem of visibility and access to niche candidates. Manual, Slow Outreach: Traditional recruitment involves a lot of manual work in reaching out to candidates, scheduling follow-ups, and advertising positions. Apollo.io automates initial outreach and engagement, freeing up my time to focus on more strategic, confidential aspects of recruitment (like NDAs and vetting). ### 35. Effortless List Management and High-Quality Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Alan H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** Very easy to use. It allows me to save my lists so it avoids overlap with others. It also has so much granular targeting and hogh quality leads. Price point is spot on. **What do you dislike about Apollo.io?** All the options can be overwhelming. Mobile/direct numbers are not too great. This is a weakness Vs other tools. **What problems is Apollo.io solving and how is that benefiting you?** It makes finding leads possible for a SME with challenging budgets. The UI is great so easy to use saving valuable time resource. The richness of the data allows us to get direct to prospects. ### 36. Effective Data Enrichment with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Jo H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like that Apollo.io is extensive and answers lots of questions to qualify contacts to our ICP all in one place. **What do you dislike about Apollo.io?** There's a lot of fluff that gets in the way if you're not using it as a CRM or for outbound communications. Also, the initial setup was difficult. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for data enrichment and prospecting, solving issues with low-quality inefficient enrichment tools by providing extensive data to qualify contacts to our ICP all in one place. ### 37. Useful B2B prospecting tool with room to improve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Apollo.io?** Apollo.io is an extremely powerful all-in-one platform for B2B prospecting. The size of its database is impressive, and the filtering capabilities are very granular, which makes it easy to build highly targeted lead lists by role, seniority, industry, company size, and tech stack. I also value how well it combines contact data with engagement tools (email sequencing, basic CRM-like features), which reduces the need to jump between multiple tools. The Chrome extension is another strong point—it integrates smoothly with LinkedIn and speeds up prospecting workflows significantly. **What do you dislike about Apollo.io?** Data accuracy can be inconsistent. Some contacts are outdated, emails bounce more than expected, or job titles don’t always reflect current roles. The UI, while functional, can feel overwhelming at times, especially for new users—there’s a learning curve before you can fully take advantage of its capabilities. I also think reporting and analytics could be more intuitive and flexible. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of finding, qualifying, and activating B2B leads in a scalable way. Instead of relying on multiple tools for data enrichment, lead discovery, and outreach, Apollo centralizes the process. This saves time, improves efficiency, and allows sales and marketing teams to move faster from research to execution. For me, it has reduced manual prospecting work and made it easier to prioritize high-value accounts, directly supporting more focused and effective outbound efforts. ### 38. alessandro.sorgenti@revolut.com **Rating:** 5.0/5.0 stars **Reviewed by:** Marienella A. | Inside Sales Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Apollo.io?** Email hunting and phone numbers. It helps me reach my target KPI. **What do you dislike about Apollo.io?** Just a bit lag sometimes and slow reloading. **What problems is Apollo.io solving and how is that benefiting you?** It solves my problem for outbound hunting. Through Apollo it makes my life easier by providing verified emails. ### 39. Effortless Contact Management with High Accuracy **Rating:** 5.0/5.0 stars **Reviewed by:** Paul K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Apollo.io?** I use Apollo.io mainly for getting the right contact information, like phone numbers and email addresses. I like most that it is easy to use, convenient, and accurate. The initial setup was quite easy, just logging in and using the extension. We chose Apollo.io because it works better than Cognism. **What do you dislike about Apollo.io?** maybe that on old leads, some numbers can be wrong **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io mainly for getting the right contact information, like numbers and email addresses, with ease and accuracy. ### 40. An essential tool for setters, although the free version is limited **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Apollo.io?** Although I have not yet fully explored all the features offered by the Apollo platform, I have had the opportunity to use some of them, and they have really made tasks that would normally take me many hours much easier, such as managing email sequences. Additionally, I find it very useful how easy it is to find relevant information about people of interest, such as emails, phone numbers, positions, and companies. As a setter, this provides me with a valuable resource to contact the right people for the services I offer. For all the above reasons, I recommend the Apollo platform one hundred percent, so that more people can experience firsthand the benefits it provides. **What do you dislike about Apollo.io?** The free version has quite a few limitations, especially regarding the search for contact information. Additionally, when starting an email sequence, the number of emails that can be sent daily is also restricted, which significantly delays work efficiency. **What problems is Apollo.io solving and how is that benefiting you?** Obtaining relevant data from potential clients and streamlining the work has allowed me to free up valuable time to dedicate to other important tasks. ### 41. Accurate Leads and Stellar Support with Apollo.io **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry M. | Business Development Manager **Reviewed Date:** January 27, 2026 **What do you like best about Apollo.io?** I use Apollo.io for searching email IDs, phone numbers, email campaigns, and cold calling. The accuracy of emails and phone numbers is what I like most about Apollo.io. Working in Business Development, where emails and phone numbers are a major concern for generating leads and revenue, Apollo.io makes the most major impact there. Also, the initial setup was very easy because the customer support team helped us a lot. **What do you dislike about Apollo.io?** I feel the number of email campaigns that can be scheduled could be improved. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find accurate email IDs and phone numbers, crucial for lead generation and revenue in Business Development. ### 42. Effectiveness and Efficiency: Apollo Has Transformed My Outreach Workflow! **Rating:** 5.0/5.0 stars **Reviewed by:** feyisara w. | Business Expansion Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Apollo.io?** As a Business Expansion Specialist, Apollo has been a game-changer for me and my team. The platform is intuitive and makes prospecting seamless. I especially love the Chrome extension, which integrates perfectly with LinkedIn Sales Navigator, it allows me to pull verified contacts effortlessly and manage outreach in one place. What sets Apollo apart is the quality of leads, email accuracy, and how efficiently I can build lists for different client types. Their support team has also been responsive and helpful anytime I’ve had an issue (even when I mistakenly hit an IP limit they were quick to assist!). It’s an essential tool in my day-to-day work, and I’ve already recommended it to others. If you're looking for a reliable lead generation and sales intelligence tool, Apollo is it! **What do you dislike about Apollo.io?** While Apollo is a powerful tool overall, there are a few areas that could be improved. For instance, the daily reveal limits can be a bit restrictive, especially when working on high-volume outreach. Also, there have been times when contact information isn’t available for certain prospects even though they appear in the search results. Lastly, the IP restrictions and occasional temporary bans (even when you're using the tool responsibly) can interrupt workflow, and resolving it sometimes takes a bit of time. That said, the support team is usually responsive, and I’m hopeful these limitations will continue to improve as the platform evolves. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is solving the challenge of finding accurate and verified contact information for potential clients, which is essential for successful outbound prospecting. As someone responsible for business expansion, having access to reliable emails, phone numbers, and company insights saves me hours of manual research and guessing. It also solves the problem of managing prospecting workflows by combining lead generation, email sequencing, and CRM-lite features in one place. With Apollo, I can easily filter by industry, role, location, and more, helping me target the right audience with precision. Overall, it streamlines my outreach, improves response rates, and allows me to focus on building relationships and closing deals instead of wasting time hunting for leads. ### 43. Powerful Lead Generation Tool That Delivers **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | Manager- International Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Apollo.io?** Apollo.io stands out for its powerful lead database, highly customizable filters, and integrated outreach capabilities—all in one platform. I especially like how easy it is to find verified email addresses and phone numbers for decision-makers across industries. The Chrome extension is super handy for LinkedIn prospecting, and the sequencing feature makes it easy to automate follow-ups without relying on separate tools. It’s incredibly useful for streamlining both prospecting and outreach within a single platform, saving me time and boosting productivity. **What do you dislike about Apollo.io?** While Apollo.io is powerful, there are a few areas where it could improve. Sometimes the data accuracy is off—especially with phone numbers or job titles for certain regions. The UI can feel a bit clunky when managing large lists or setting up complex sequences, and the learning curve for advanced features like filters and automation can be steep for new users. Also, occasional bugs in the Chrome extension affect workflow during LinkedIn prospecting. Better customer support response time would also be appreciated. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves major outbound sales problems—finding quality leads, verifying contact info, and automating outreach. Previously, I had to juggle multiple tools for lead generation, email outreach, and tracking. Apollo brings all of that into one platform. This consolidation has saved me time and improved efficiency. With accurate contact data and easy-to-use sequences, I can reach more prospects in less time and book more meetings. It helps me build a predictable pipeline and scale efforts without increasing manual work. As a result, my outreach is faster, more consistent, and more effective. ### 44. Apollo.io Makes Finding the Right Decision Makers Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Harjoth S. | Business Lead, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Apollo.io?** I like Apollo.io as it easy to use & helps in identifying the right decision makers in companies and provide their contact details. **What do you dislike about Apollo.io?** sometimes it doesnt have the right contact details or the details were missing **What problems is Apollo.io solving and how is that benefiting you?** It solves the problem of identifying the right POCs within companies and provides their details, so I can filter and focus on the right decision-makers. ### 45. Exceptional Lead Prospecting Tool with User-Friendly CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Bakhtiyar A. | Sr B2B Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Apollo.io?** I really like Apollo.io's CRM and its user-friendly design. The AI feature is super awesome, making it easy to find the target segment and list with just a single, searchable click. The initial setup process was very simple. **What do you dislike about Apollo.io?** Dashboard reports can be improved, only the UI. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me find the right people at the right time with phone numbers. It simplifies targeting and list creation with an easy-to-use CRM and awesome AI features. ### 46. User-Friendly Experience with a Great Trial Period **Rating:** 4.5/5.0 stars **Reviewed by:** Muthu K. | business development manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Apollo.io?** user friendly and the trial period good **What do you dislike about Apollo.io?** The prices could have been affordable... **What problems is Apollo.io solving and how is that benefiting you?** i am able to get verified emails and leads ### 47. Apollo.io: All-in-One Platform for email campaigns and data enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** prasanna k. | Senior SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Apollo.io?** I like Apollo.io is a all in one platform consolidates data enrichment, email automation and sequencing to save costs. it crafts multi-touch campaigns with emails, calls and linkedin tasks that adapts based on replies or opens. **What do you dislike about Apollo.io?** only thing I dislike is credit limits, and no live chat for urgent fixes **What problems is Apollo.io solving and how is that benefiting you?** Primarly using for outreach SEO email campaigns, combines data enrichment and email sequencing. ### 48. It is a tricky tool to master however if one is patient then the efforts are definitely worthwhile. **Rating:** 4.0/5.0 stars **Reviewed by:** Vandit C. | Marketing Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Apollo.io?** The depth of the lead database & the numerous tools available to engage with them, from filtering to running tests & targeting niche datasets, Apollo has made it quite interesting & easy. Instead of having multiple platforms to manage the entire outreach process, Apollo assists with streamlining the entire thing thereby saving time & resources. **What do you dislike about Apollo.io?** One of the downsides would be the complex processes to integrate and configure workflows, sequences, etc. It does require a steep learning curve however over time, it definitely gets easy. Plus, at times, the high email bounce rates are also a cause of concern but that's not a regular occurrence. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the major issue of lead acquisition & outreach through its various tools, personalized sequences & integrated analytics. Having everything in one place helps someone like me streamline the entire process and as mentioned before, save valuable resources such as time & money. It helps me to target better & automate quicker whilst keeping an eye on the engagement metrics and ensuring its continual improvement. ### 49. One of the Best Tools for Effortless Data Handling **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur D. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Apollo.io?** It’s very handy for data handling, and it’s one of the best tools available on the market. **What do you dislike about Apollo.io?** The user interface is a bit laggy, and sometimes it gets stuck when I’m trying to access data. **What problems is Apollo.io solving and how is that benefiting you?** Targeting a larger geography has become much easier with Apollo, and the size of the database they have is quite commendable. ### 50. Efficient Email Sequencing with Some Update Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** John P. | Business Development Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Apollo.io?** I like Apollo.io for its great contact info, which makes tasks more efficient. It's easy to use and setting up sequences is straightforward. The initial setup was very easy, which made starting with Apollo.io smooth. **What do you dislike about Apollo.io?** It can be clunky, and they push their software updates on you out of nowhere. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for sequencing and contact info. It saves me time by automating email sending, which was previously time-consuming. ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [Linkedin](https://www.g2.com/discussions/apollo-io-linkedin) - 2 comments, 2 upvotes - [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+19%3A54%3A49+-0500&secure%5Bsession_id%5D=1698cbc1-5071-4c94-bbb0-b188d6c46b66&secure%5Btoken%5D=136c0480ddb357753d0bac2fdd4a2916362accc1a9914632da6c5ff29509eddf&format=llm_user) ## Apollo.io Integrations - 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[WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,877 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 4.6/5.0 (638 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,678 reviews)