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Meiro Reviews & Product Details

Meiro is an AI-powered, composable Customer Data Platform (CDP) designed specifically for enterprises that require comprehensive control over their customer data and infrastructure. Unlike traditional Software as a Service (SaaS) CDPs that store data in their own cloud environments, Meiro offers private deployment options on any major cloud platform or on-premise, ensuring that organizations maintain full oversight of their data. This approach not only enhances data security and compliance but also allows IT teams to manage customer data according to their specific requirements. The target audience for Meiro includes large enterprises and organizations that prioritize data privacy and security while seeking to leverage customer insights for enhanced marketing strategies. By unifying customer data from various touchpoints, Meiro enables marketing teams to create personalized, cross-channel experiences that foster customer engagement and loyalty. The platform's advanced capabilities empower marketers to predict customer behavior, intelligently segment audiences, and automate personalized journeys without the need for extensive engineering support, thus streamlining the marketing process. One of the key features of Meiro is its ability to consolidate customer data into a single, real-time view. This holistic perspective allows marketing teams to understand customer behaviors and preferences, facilitating relevant and personalized interactions across multiple channels. The platform's robust data management functionalities include real-time and batch data collection, built-in reverse ETL, and support for over 300 native integrations, which simplify data normalization, cleaning, and enrichment. Furthermore, Meiro employs both deterministic and probabilistic identity stitching techniques to create accurate customer profiles, enhancing targeting and engagement efforts. Meiro also stands out with its marketing automation capabilities, which include a user-friendly drag-and-drop customer journey builder, no-code audience segmentation, and a headless personalization API. These features enable marketers to synchronize audiences across various advertising platforms and utilize native mobile push notifications and email activation channels effectively. The platform's built-in AI content assistant optimizes marketing campaigns by providing actionable insights and recommendations, while comprehensive reporting and analytics tools allow users to measure the success of their initiatives. With flexible deployment options that include private installations across major cloud providers like AWS, Google Cloud, and Azure, as well as on-premise solutions, Meiro is designed to meet the evolving needs of businesses. Its commitment to compliance with privacy, security, and local data residency laws ensures that organizations can responsibly leverage customer data while maintaining the flexibility and scalability necessary for modern data infrastructures.

Product Website

Seller

Meiro

Discussions

Meiro Community

Languages Supported

English

Overview by

Pavel Bulowski (Co-founder & COO)

Pricing

Pricing provided by Meiro.

CDP Starter

Starting at $4,500.00

50000000 Total events stored Per Month

View More Pricing Information

Meiro Integrations

(131)

Verified by Meiro

Act!

ActiveCampaign

Act-On

Adobe Advertising Cloud

Adobe Analytics

Adobe Audience Manager

Azure Data Lake Store

Azure Event Hubs

Azure Synapse Analytics

Google Marketing Platform

Google Search Console

Google Trends

HubSpot Marketing Hub

IBM Analytics Engine

iContact

Instagram for Business

Leadsquared Marketing Automation

Meiro Media

Meiro Demo - No-code audience segmentation

Effortlessly create and refine targeted customer groups through a user-friendly, no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.

Meiro Demo - Customer Journey Orchestration

An intuitive, drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns seamlessly. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.

Meiro Demo - Web Personalization & Pop-up Banners

Create static images or HTML Web/Mobile banners and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.

Create and automate dynamically personalized email campaigns effortlessly with a custom HTML or no-code visual editor. To guarantee convenience and unparalleled flexibility, our email solution enables you to pick the SMTP provider of your choosing.

Seamlessly activate customer segments with personalized app notifications directly from Meiro’s interface.

Reporting dashboards are customizable to your objectives or goals and can reflect broader data analytics across all the data sources, available in one place.

Official Downloads

(5)

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Banking Playbook for Delivering Personalized Customer Journeys

Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

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Meiro Reviews (56)

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Simona V.

Freelance Graphic Designer

Small-Business (50 or fewer emp.)

8/15/2025

"Very precise and efficient segmentation"

5/5

What do you like best about Meiro?

Customer insights and segmentation features are amazing! When we started working with Meiro and set up them, the revenue was raised tremendously and we even discovered new revenue streams for our retail business by selling banner ad impressions to the brands and partners we work with.

With advanced customization of attributes and events we can literally read the thoughts of our customers and personalize their experience in a highly targeted way.

We were able to integrate all our users' data from all the touchpoints - website, CRM, app, media tagging and create comprehensive and effective personalisation that resulted in lower CPA and significant increase in the revenue.

Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!! Review collected by and hosted on G2.com.

What do you dislike about Meiro?

Overall see only positive aspects now. Interested to see more capabilities Meiro can offer in the future. Review collected by and hosted on G2.com.

Yuliia K.

VP of Marketing

Small-Business (50 or fewer emp.)

8/8/2025

"Amazing Bloomreach alternative"

5/5

What do you like best about Meiro?

We moved to Meiro last year, when we expanded our business to the Middle East.

The first and main reason was that Meiro supports private cloud and on-prem, that was crucial to us as we must follow country regulations and Meiro allowed us to deploy it locally on AWS.

Another important thing that I want to point out is transparent pricing. While we struggled to get unexpected bills with charges for add-ons and export of extra-data from Bloomreach. With Meiro it’s not a problem anymore and we have clear budget planning without extra charges.

Also, compared to Bloomreach, Meiro’s identity stitching rules are flexible. It significantly improved the accuracy of consolidating customer profiles across devices, browsers, and channels and helped us to deliver better personalized experiences.

Last but not least, finally it’s true real-time personalisation. Despite everyone talking about real-time, I know that it’s an issue on the market. But the ETL layer built into Meiro helps us synchronise data real-time and dynamically personalise customer interaction. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

Great experience with the platform and team so far. Nothing special to mention. Review collected by and hosted on G2.com.

Dorian M.

Product & Content Marketing Manager

Enterprise (> 1000 emp.)

10/7/2025

"Cross-channel personalization that performs in a cookieless world"

5/5

What do you like best about Meiro?

The ability to track and unify customer data in real time across multiple devices and touchpoints is exceptional. Hosting Meiro in our private AWS cloud while maintaining full data ownership was crucial for us. The headless E-Commerce Personalization engine integrates well with our CMS. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

So far, everything works as expected and without flaws. Review collected by and hosted on G2.com.

Jakub D.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

10/7/2025

"Actionable Customer Insights with Marketing Autonomy"

5/5

What do you like best about Meiro?

The platform’s ETL and Reverse ETL capabilities are excellent. We can unify data without needing separate pipelines or extra infrastructure. The AI-driven identity resolution helps us build precise customer profiles and stitch journeys seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

We haven’t found anything negative to report. Review collected by and hosted on G2.com.

Stanislav B.

Project Manager

Mid-Market (51-1000 emp.)

4/28/2025

"Great solution for 1st-party data strategy"

5/5

What do you like best about Meiro?

As third-party cookies are being phased out, we needed a reliable solution for leveraging first-party data. Meiro made the transition smooth, allowing us to create personalized experiences for our customers without relying on third-party tracking.

Their segmentation tools are outstanding. We can combine behavioral, transactional, and demographic data to create highly targeted audiences. So we achieved significant increase in conversion rates on our ad campaigns and significantly better engagement across our owned channels.

Another win for us has been the ability to activate data across multiple platforms in real-time. Meiro integrates seamlessly with our existing tech stack, making campaign execution much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

We do not have any big concerns so far.. Review collected by and hosted on G2.com.

What problems is Meiro solving and how is that benefiting you?

Improves audience targeting through powerful segmentation features, leading to higher conversion rates and better engagement. By enabling real-time activation across multiple platforms, it ensures seamless execution of marketing campaigns. The platform's flexibility makes it a great fit for businesses looking to maximize the value of their first-party data. Review collected by and hosted on G2.com.

Veronika G.

Content and SEO specialist

Computer Software

Mid-Market (51-1000 emp.)

4/17/2025

"Scalable, privacy-first solution for enterprises"

4.5/5

What do you like best about Meiro?

We operate in a highly regulated industry, and data privacy is our top priority. Many of the big-name CDPs we evaluated couldn’t meet our compliance needs, but Meiro stood out by offering on-prem and private cloud deployment. This made it easy for us to meet local data regulations while still leveraging a powerful CDP.

Beyond security, Meiro’s flexibility is incredible. The segmentation, identity resolution, and real-time data processing features allow us to activate highly targeted campaigns with precision. We’ve also seen a major improvement in our cross-channel engagement since implementing Meiro. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

No major concerns—Meiro has been a perfect fit for our data privacy needs. Review collected by and hosted on G2.com.

What problems is Meiro solving and how is that benefiting you?

Compliance with strict data regulations by offering on-prem and private cloud hosting options, making it a reliable choice for industries with high security requirements. It enables enterprises to securely manage customer data at scale while still benefiting from real-time data activation. The platform also supports highly flexible audience segmentation and personalization. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/19/2025

"The actual CDP"

5/5

What do you like best about Meiro?

I like that Meiro is an actual CDP, not just another tool that says it is. You get access to real customer data, not just prebuilt views. It’s flexible—we can work with different data sources, build custom segments, and activate them easily. It gives marketing and data teams a shared space that actually works for both sides. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

Setup can take some time, especially if your data isn’t in great shape. It’s not plug-and-play, but that’s kind of expected for this type of tool. Also, some integrations with smaller platforms are missing, but their support team is helpful and responsive when you hit limits. Review collected by and hosted on G2.com.

What problems is Meiro solving and how is that benefiting you?

Meiro helps us unify customer data from different sources so we can actually understand how people behave across channels. Before, it was hard to get a full picture—data was stuck in different tools and teams. Now we can build better segments, target users more accurately, and run campaigns that make sense for specific audiences. It saves time and helps marketing be way more relevant. Review collected by and hosted on G2.com.

Petr M.

Co-Founder & CTO

Small-Business (50 or fewer emp.)

7/6/2025

"Advanced Customer Journey Analytics and Instant Personalization"

5/5

What do you like best about Meiro?

The depth of Meiro’s customer journey analytics combined with its real-time website personalization and sophisticated journey orchestration tools is remarkable. The proactive and supportive team continually adds strategic value by suggesting new use cases. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

At this moment I can not say anything I dislike about Meiro Review collected by and hosted on G2.com.

Matěj K.

Growth & Performance marketer

Enterprise (> 1000 emp.)

7/7/2025

"Secure Hosting with Real-Time Data Access and AI-Powered Insights"

5/5

What do you like best about Meiro?

Hosting Meiro as a single-tenant instance on our AWS infrastructure ensures strong data governance and compliance. Real-time data access and advanced AI-driven segmentation significantly enhance our e-commerce personalization. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

Not really anything major comes to my mind Review collected by and hosted on G2.com.

Alexandr H.

Mid-Market (51-1000 emp.)

4/16/2025

"Powerful CDP for Complex Use Cases"

5/5

What do you like best about Meiro?

Meiro excels at data integration, identity resolution, and real-time personalization. What really stands out is their data excellence — they make working with complex data environments feel effortless.

Thanks to Meiro’s built-in ETL and Reverse ETL, we were able to ingest data from multiple sources — including websites, CRM systems, mobile apps, and even offline touchpoints — without building additional infrastructure. Data comes in clean, unified, and ready for activation.

Their identity stitching is also one of the best we've seen. It allows us to consolidate user behavior across websites, devices, and channels into accurate customer profiles. That’s been critical for us, as we manage multiple brands and digital properties.

We particularly appreciate the real-time data activation: we can create personalized journeys, banner content, and targeted messages with instant effect — and with minimal IT involvement.

And finally, their team is knowledgeable, reliable, and a pleasure to work with. Not just technical experts, but true partners in driving data maturity. Review collected by and hosted on G2.com.

What do you dislike about Meiro?

Meiro is a robust and powerful platform, which also means it’s a bit more technical than some "plug-and-play" CDPs. For non-technical teams or marketers new to data platforms, there’s a learning curve.

However, the onboarding process is well-structured and the support team is extremely helpful — so we were able to get up and running quickly. Review collected by and hosted on G2.com.

What problems is Meiro solving and how is that benefiting you?

Before Meiro, we struggled with data silos and lacked a unified customer view across our brands and websites. Meiro has solved that by giving us a 360-degree view of our customers, real-time segmentation capabilities, and the ability to activate data across all our marketing channels.

We’ve increased engagement through better personalization, improved retention with more timely messaging, and even saw a fast ROI with basic use cases like abandoned cart recovery and personalized product recommendations. Review collected by and hosted on G2.com.