---
title: Leadsquared Marketing Automation Reviews
meta_title: 'Leadsquared Marketing Automation Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 243 reviews by the users' company size, role or industry
  to find out how Leadsquared Marketing Automation works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 243
  scale: '5'
date_modified: '2026-09-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Leadsquared Marketing Automation Reviews
**Vendor:** LeadSquared  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 243  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Leadsquared Marketing Automation
LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.



## Leadsquared Marketing Automation Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **seamless integration of automation features** in Leadsquared, enhancing collaboration and efficiency across teams. (2 reviews)
- Users appreciate the **ease of use** of Leadsquared, praising its effective implementation and seamless CRM integration. (2 reviews)
- Users appreciate the **seamless sales and marketing integration** in Leadsquared, enhancing collaboration and visibility across teams. (2 reviews)
- Users value the **native sales and marketing unification** in Leadsquared, enabling real-time updates and streamlined collaboration. (2 reviews)
- Users benefit from the **time efficiency** of Leadsquared Marketing Automation, enabling seamless collaboration and streamlined campaign management. (2 reviews)
- Contact Management (1 reviews)
- Easy Implementation (1 reviews)
- Easy Integration (1 reviews)
- Engagement Efficiency (1 reviews)
- Users appreciate the **effective market segmentation** in Leadsquared, enhancing campaign efficiency for diverse groups. (1 reviews)

**What users dislike:**

- Users find **regional admin permissions limited** , complicating campaign management and causing potential overwrites of global settings. (2 reviews)
- Users find **limited customization** challenging, as it complicates complex campaigns and restricts flexibility in reports. (2 reviews)
- Users experience **poor customer support** with slow response times and unknowledgeable team members, hindering effective campaign management. (2 reviews)
- Users find Leadsquared Marketing Automation **expensive** , especially since each automation incurs additional costs, leading to budget concerns. (1 reviews)
- Users find the **inefficient regional admin permissions** cause complications and accidental overwrites in campaign management. (1 reviews)
- Integration Issues (1 reviews)
- Workflow Issues (1 reviews)

## Leadsquared Marketing Automation Reviews
  ### 1. LeadSquared Has Transformed Our Admissions, Financial Assistance and Marketing Operations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron P. | Executive Vice President, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 18, 2026

**What do you like best about Leadsquared Marketing Automation?**

What I like most about LeadSquared Marketing Automation is that it has allowed us to move from a largely manual admissions process to a much more automated, measurable, and consistent process.

The biggest improvement has been speed and consistency of lead follow-up. We can automatically distribute leads, trigger communications, create follow-up tasks, and move students through different nurture campaigns based on their behavior rather than relying on staff to remember every step.

From an operational standpoint, I would quantify the impact as:

- 20% faster lead response times
- 10X greater team capacity without proportionally increasing staff workload
- 40% higher referral conversions through automation
- Significantly less manual work in lead assignment, follow-up, and communication
- 100% visibility into where a lead came from, what they have done, who contacted them, and where they are in the admissions funnel

**What do you dislike about Leadsquared Marketing Automation?**

Honestly, there is very little that I dislike about LeadSquared. Like any robust platform, there are always areas where we can continue to improve our processes or find ways to use the system more effectively, but I wouldn't point to any significant shortcomings with the platform itself.

One area where LeadSquared has actually exceeded my expectations is customer support. Customer support is often one of the biggest frustrations with technology platforms, particularly when you are trying to implement a system across a complex admissions, financial assistance and marketing operation. That has not been our experience with LeadSquared.

We have been extremely happy with the level of support we've received. The team has been responsive, knowledgeable, and willing to work with us to solve problems and find solutions that fit our operation. That level of partnership has made a significant difference in our overall experience with the platform.

So, if I'm being honest, I don't have a major "dislike" to point to. Our experience with both the platform and the LeadSquared team has been overwhelmingly positive.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

LeadSquared Marketing Automation is solving several of the biggest challenges we face in managing a high-volume admissions operation.

First, it helps us eliminate manual processes and make follow-up more consistent. Instead of relying on individual team members to remember when and how to follow up with a prospective student, we can automate communications, tasks, reminders, and lead nurturing. This allows our team to spend more time having meaningful conversations with students and less time managing administrative tasks.

Second, it gives us much greater visibility into the student journey. We can see where leads are coming from, how they are engaging with us, what actions they have taken, and where they are in the admissions process. That allows us to identify bottlenecks and make decisions based on actual data rather than assumptions.

Third, LeadSquared helps us scale our operation without having to scale our administrative workload at the same rate. As lead volume increases, automation allows us to maintain a consistent level of engagement without simply adding more people to manage the additional volume.

Finally, it helps us connect marketing activity to enrollment results. We can evaluate lead sources, campaigns, follow-up activity, and conversion throughout the funnel. That gives our marketing and admissions teams a much clearer understanding of what is producing results and where we should invest our resources.

Ultimately, LeadSquared has helped us move from a process that was heavily dependent on manual follow-up and individual execution to one that is automated, measurable, consistent, and scalable. That has benefited us not only operationally, but also by allowing our team to focus more of its time and energy on the student experience.

  ### 2. LeadSquared Fits Our Small Business Perfectly with Customization and Great Guidance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joshua D. | Agency owner, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 13, 2026

**What do you like best about Leadsquared Marketing Automation?**

As a small business owner, I was looking for a system that could be built around the way I run my business. Most platforms I tried felt like a one-size-fits-all solution, but then I found Leadsquared. Their team helped me customize the platform so the cadence and flow of my leads worked exactly the way I wanted. They also guided me through the learning process so I could build and make changes within the platform myself.

**What do you dislike about Leadsquared Marketing Automation?**

The only downside (if you can even call it that) was that their platform was always being upgraded, and the frequent changes could be frustrating at times.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

LeadSquared is one of the best all-in-one platforms I’ve used, and it really shines when it comes to automating the back end of lead management. In the insurance sales world, it’s crucial to be able to see and track every step of a lead—from the first contact and the texts and calls that follow, all the way through to how that lead continues to stay in front of each salesperson.  I was able to integrate nearly every platform I use outside of Leadsquared so that they all talked & worked well together.

  ### 3. LeadSquared’s Powerful Automation and Flexible Workflows, Backed by Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Padmasree K. | Senior Marketing and Communications Specialist, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 04, 2026

**What do you like best about Leadsquared Marketing Automation?**

We've been using LeadSquared for our admissions and CRM processes, and its automation capabilities have made a tremendous difference for our team. Now, leads are automatically assigned to the right team members, follow-up reminders are generated, and email campaigns run seamlessly without constant oversight.

One of the biggest strengths of LeadSquared is its flexibility. We operate across two campuses, each with its own unique workflows and requirements, and LeadSquared has allowed us to customize the platform to fit the needs of both locations without compromising efficiency. All of our customizations are hosted and managed seamlessly, making it easy for our teams to work within processes that are tailored to their specific campus while maintaining consistency across the organization.

The automation workflows have helped us improve response times, keep prospective students engaged throughout the admissions journey, and ensure that no lead falls through the cracks. The dashboards and reporting tools also provide valuable insights that help us continuously refine our enrollment strategies.

Another standout aspect of our experience has been the exceptional customer support. Our Customer Success Leader, Poojitha, and the entire support team have been outstanding partners. Whether it's implementing new ideas, troubleshooting questions, or helping us optimize our workflows, everyone we've worked with has been incredibly knowledgeable, responsive, and genuinely invested in our success. Their willingness to jump in whenever needed has made a significant impact on our ability to maximize the platform.

Overall, LeadSquared has become an indispensable part of our daily operations. Its powerful automation, flexibility, and outstanding customer support have helped us improve productivity, increase lead conversion, and create a better experience for both our staff and prospective students. I highly recommend LeadSquared to any organization looking for a CRM that can adapt to its unique business needs while delivering exceptional automation and service.

**What do you dislike about Leadsquared Marketing Automation?**

Nothing. Happy as is. We are also trying their up-to-date AI tools.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Leads are automatically assigned to the right team members, follow-up reminders are generated, and email campaigns run seamlessly without constant oversight.

  ### 4. LeadSquared Boosted Student Engagement with Smart Automation and Prompt Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike T. | President, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 17, 2026

**What do you like best about Leadsquared Marketing Automation?**

Leadsquared has tremendously improved our communication with prospective students. The automated email and SMS messages have helped drive a 2% increase in school tours and enrollments. Organizing leads by enrollment stage also enables us to follow up and target each student in a timely manner. The Flostack feature has been a great addition, as it has increased the number of tours scheduled by students at the time of inquiry. Support from Leadsquared is consistently prompt and effective.

**What do you dislike about Leadsquared Marketing Automation?**

Nothing specific as Leadsquared fixes most issues as they occur.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Before Leadsquared we were following up with leads in an excel spreadsheet and now we can sort the data to provide more targeted marketing based on the stage of enrollment.

  ### 5. A platform that actually fits how a behavioral health practice runs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christine B. | Director of Customer Success, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 25, 2026

**What do you like best about Leadsquared Marketing Automation?**

I work at Healthy Young Minds, where we provide mental health / behavioral health services for people of all ages. Our intake and patient coordination run through LeadSquared day to day, so I'm in the platform regularly.

Before LeadSquared, we were managing intake across spreadsheets and disconnected tools / we had no clear view of where each referral stood. That made it hard to respond to families quickly / track referrals / see where leads dropped off.

LeadSquared changed how we operate. The implementation was consultative / built around our actual workflows, and it was set up around how a practice like ours really works rather than a generic template.

The difference shows up in the day to day:
-Referrals and new patient enquiries are captured and routed automatically, so nothing sits waiting.
-Our coordinators can see exactly what stage each family is at, so follow-up is timely and nobody slips through.
-Automated reminders and drip communication keep families engaged through intake.

For any behavioral health provider trying to manage intake and patient coordination without the process falling apart, this has made a real difference.

**What do you dislike about Leadsquared Marketing Automation?**

There are some technical glitches here and there, but our dedicated consultant is always there to help solve these.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It allows for better tracking and insights into the customers coming into our ecosystem. 
It integrates with our EHR. 
It is very customizable.

  ### 6. Clean Dashboard, Smooth Integrations, and Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob D. | VP of Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 18, 2026

**What do you like best about Leadsquared Marketing Automation?**

Dashboard is clean and easy to navigate. Bulk texting/email sending is easy to setup, text and execute. 

The integration with our internal databases has been smooth and both systems are able to communicate either each other and update statuses accordingly. 

Our support team has been exceptional and always willing to dive into the issues we're seeing.

**What do you dislike about Leadsquared Marketing Automation?**

Can't think of anyone that I dislike about the marketing automation.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

My rep has helped integrate emails from a third party platform into LSQ. We ran into an issue with the unsubscribe preferences but were able to figure out a solution.

  ### 7. Leadsquared Marketing helps West Coast Training increase enrollment!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Thomas N. | Admissions Representative, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 26, 2026

**What do you like best about Leadsquared Marketing Automation?**

The LeadSquared microsite has been very helpful for booking appointments with our Admissions representative. The ability to pick a specific day and time, and then send a text reminder shortly before the appointment, makes a real difference for us and leads to tangible and positive results in enrollment numbers.

**What do you dislike about Leadsquared Marketing Automation?**

We do not dislike anything about the automation system.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Automation marketing helps us keep all our customer information organized, easy to access, and simple to track for follow-up. Automation marketing efficiency creates additional time for direct one-on-one conversations with customers.

  ### 8. Highly Customizable Marketing Automation Backed by Helpful LeadSquared Developers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Eric H. | Director, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 06, 2026

**What do you like best about Leadsquared Marketing Automation?**

Leadsquared marketing automation allows thorough customization to meet the needs of our institution and our admissions team. Leadsquared developers were instrumental in ensuring all automations performed as intended.

**What do you dislike about Leadsquared Marketing Automation?**

The interface is a little difficult to understand for one not accustomed to this type of automation, but LS team members were able to provide all the guidance and assistance required and requested.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

The biggest benefit is in creating efficient workflows and lead-contact automations. After our admissions team became comfortable with the processes, their production increased significantly.

  ### 9. Effortless Lead Management with Room for Integration Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nitin S. | Assistant General Manager, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 28, 2026

**What do you like best about Leadsquared Marketing Automation?**

I like that the UI of Leadsquared Marketing Automation is very nice. The lead bucketing process is very easy, and the activities and tasks associated with leads are seamlessly managed. It goes really well, and overall, it's very easy for us to manage.

**What do you dislike about Leadsquared Marketing Automation?**

They don't have direct WhatsApp integration; it's done through WhatsApp Cloud, which has its own problems like requiring multiple users to use a single WhatsApp number. Also, a feature is missing where one salesperson can have one number and chats are automatically recorded.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

I use Leadsquared Marketing Automation for managing my leads and automating marketing tasks, improving engagement with potential clients. It helps us bucket leads, follow up properly, identify the best lead generation channels, and ensure all leads are followed up in the pipeline.

  ### 10. Automatic Member Distribution & Cadences

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kristen A. | Health Coach Team Lead, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 21, 2026

**What do you like best about Leadsquared Marketing Automation?**

Automatic member distribution & cadences

**What do you dislike about Leadsquared Marketing Automation?**

Reports are difficult to build on own...

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Coaches focus on people, not manual work

  ### 11. Integrated Lead Management with Room for Regional Improvements

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sam B.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** February 02, 2026

**What do you like best about Leadsquared Marketing Automation?**

I really appreciate the native sales and marketing unification in Leadsquared Marketing Automation, with no silos or sync delays. What sets it apart is having both marketing automation and CRM integrated into a single platform. Marketing workflows, lead data, and sales activity are all unified, so every lead action updates in real time for both teams. This means regional sales reps have complete visibility into a lead’s marketing journey, eliminating the need to constantly ask, “Where did this lead come from?” Meanwhile, global marketing teams can accurately track how their campaigns convert at the sales stage, reducing guesswork when it comes to ROI for regional initiatives. This alignment not only eliminates blame cycles but also streamlines cross-team collaboration, which is crucial for global teams with distributed marketing and sales.

**What do you dislike about Leadsquared Marketing Automation?**

Regional admin permissions are limited: Global admins can’t set granular access for local teams (e.g., restricting APAC teams to only edit their regional campaigns without touching global rules) without complex customizations, leading to accidental overwrites of global workflows by local teams.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

I use Leadsquared Marketing Automation for full-cycle lead management and eliminating lead leakage, achieving zero lead loss by integrating diverse channels into a central system. It also aligns sales and marketing, eliminating data silos, syncing delays, and blame cycles across global teams.

  ### 12. LeadSquared Makes Managing and Assigning Sales Leads Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 12, 2026

**What do you like best about Leadsquared Marketing Automation?**

I have been using Leadsquared Marketing Automation for the past 1 year, and the best part I like is how easy it is to manage sales leads on it. We can handle a large number of leads here, including assigning them to different teams and people, and updating them as needed.

**What do you dislike about Leadsquared Marketing Automation?**

What I dislike about this is that, when creating filters, it shows a lot of information to enter, and it used to take me a lot of time at the beginning. However, now I can manage it very easily now.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It helps me manage a large number of sales leads in one place, and it has been a big help for us.

  ### 13. Segment-Wise Efficiency, but Cost Concerns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Santosh J. | Sales manager, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account added to their profile

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 09, 2025

**What do you like best about Leadsquared Marketing Automation?**

I like Leadsquared Marketing Automation for its option to choose segments, which makes it easy to run campaigns for different groups efficiently. The feature allowing emails to be shared and replies to be recorded helps save a lot of time and provides a clear view of the entire journey of these interactions. It also allows for a data-centric approach, giving me a clear understanding of the data.

**What do you dislike about Leadsquared Marketing Automation?**

Doing marketing from personal records is very hard to record and recall data. It's a bit on the costlier side; all automations run with a separate cost. The team assigned from Leadsquared seems to lack knowledge in terms of automations and needs to be more knowledgeable and have a detailed understanding of their product.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

I use Leadsquared Marketing Automation to run campaigns across platforms, sending automated emails. It provides detailed data and email journey insights, saves time through segmentation and predefined replies, and enhances our data-centric approach for more personalized and effective campaigns.

  ### 14. Easy CRM Integration with Strong Automation, Lead Scoring & Campaign Tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prayas  D. | Project Manager, Logistics and Supply Chain, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 29, 2026

**What do you like best about Leadsquared Marketing Automation?**

It is easy to implement and integrates well with CRM workflows. The automation, lead scoring, and campaign tracking features are strong, making it useful for frequent use in managing leads efficiently.

**What do you dislike about Leadsquared Marketing Automation?**

Customization can be limited for complex campaigns, integrations sometimes require support intervention, and reporting flexibility is restricted. Customer support response time can vary during critical campaign issues.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It automates lead nurturing, scoring, and campaign execution, reducing manual effort. This improves lead prioritization, faster follow-ups, and better visibility into marketing performance and conversion impact.

  ### 15. A reliable tool for lead management & conversions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 29, 2026

**What do you like best about Leadsquared Marketing Automation?**

It’s very practical and execution-focused. Track and setup simple automated journeys 
The good part is, it connects marketing + sales in one place, so nothing gets lost.

**What do you dislike about Leadsquared Marketing Automation?**

Gets expensive as you scale and reporting isn’t very deep.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Mostly, leads get delayed or handled randomly, so it helps in auto capture, scoring, and instant follow-ups. And it's very easy to integrate, and team is very supportive.

  ### 16. Easy setup, great features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rajat M. | Associate, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**AI Translated:** This review has been translated from Hindi using AI.

**Reviewed Date:** January 31, 2026

**What do you like best about Leadsquared Marketing Automation?**

I like Leadsquared Marketing Automation because the leads are displayed well in Spire, and we can apply any filters we need, and calls can be made efficiently on them. Setting it up was very easy, especially when we acquired the license. I like its features and quality.

**What do you dislike about Leadsquared Marketing Automation?**

Sometimes ads appear that disturb a little.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

I use Leadsquared Marketing Automation to customize and transfer leads.

  ### 17. LeadSquared Is Easy to Use and Incredibly Helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ross E. | Sales, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** February 19, 2026

**What do you like best about Leadsquared Marketing Automation?**

Its easy to use and very effective.  I am so glad I am using leadsquared

**What do you dislike about Leadsquared Marketing Automation?**

Nothing really. LOVE THE PRODUCT  Its been incredible helpful

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Making us so much more efficient. Cutting down on man hours

  ### 18. Dependable, Does what is supposed to do!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shaquib R. | Leader, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** June 21, 2024

**What do you like best about Leadsquared Marketing Automation?**

Easy to make lists, Easy to send multiple emails at once, Easy to track the open rates and click rates. A little tough to understand in the beginning but becomes easier as days go by.

**What do you dislike about Leadsquared Marketing Automation?**

Reports are generated a little late but not a major complaint.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Helps send mass emails at one go, makes it easier to track open and click rates. Becomes much easier to track engaged leads.

  ### 19. Pathetic Customer Service and the Software is inadequate for complex workflows

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 31, 2024

**What do you like best about Leadsquared Marketing Automation?**

It's an okay software if you are starting out

**What do you dislike about Leadsquared Marketing Automation?**

I have used Hubspot, Zoho CRM before using Leadsquared. UI is the worst also they even don't have basic functionality of Lead Merger etc. The team takes weeks to get even small reports and they don't allow us to create those minor changes which other CRMs do. In terms of Pricing they start with cheaper compared to others but they keep adding small pricing on top of it every now and then for minor changes in flow etc Which again other CRMs don't do

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Major marketing tasks can be done

  ### 20. Good tool for lead operations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chetan  B. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 21, 2024

**What do you like best about Leadsquared Marketing Automation?**

Combination of lead capture CRM integration sales and reporting in single

**What do you dislike about Leadsquared Marketing Automation?**

If it can have features like contacts search, extensions for getting companies details

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It gives all features which are required to get a lead from hunting till closing and helps in reporting the same.

  ### 21. Leadsquared has streamlined our marketing and sales processes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aishleen S. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 17, 2024

**What do you like best about Leadsquared Marketing Automation?**

The lead management of this CRM is one of the best and easiest to use. Our entire team started had no problems implementing it.

**What do you dislike about Leadsquared Marketing Automation?**

The lack of self learning options has been holding us back a little.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

The marketing automations and sequencing have increased our efficiency by 15%

  ### 22. Streamline your marketing efforts with LeadSquared

**Rating:** 5.0/5.0 stars

**Reviewed by:** Namita A. | Freelance Writer, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 22, 2024

**What do you like best about Leadsquared Marketing Automation?**

Offers robust lead management. lt has inbuilt tools for capturing leads and nurturing them so that the business can be managed efficiently.

**What do you dislike about Leadsquared Marketing Automation?**

It's initial advanced functionalities may not be understood by everyone in the company makes it difficult to handle

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Inefficient marketing practices, optimising and scaling the marketing efforts in the digital landscape.

  ### 23. My review on leadsquared marketing automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Prashant S. | Manual tester, Enterprise (> 1000 emp.)

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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 22, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

LeadSquared Marketing Automation makes it easy for businesses to manage and track their leads.  lets you automate tasks, and gives insights into how well your marketing efforts are doing.

**What do you dislike about Leadsquared Marketing Automation?**

Interface to be a bit complex, making it challenging for some to navigate and utilize its features efficiently. Additionally, the learning curve can be steep for those unfamiliar with marketing automation tools.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Leadsquared Marketing Automation solves lead management challenges, automates tasks, and improves conversion rates, saving time and boosting productivity.

  ### 24. Best Tool for all Your sales and Marketing needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anuj G. | Marketing Executive, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 07, 2023

**What do you like best about Leadsquared Marketing Automation?**

They have a very wide number of integration to deal with which makes any integration easier, Implementation is very easy, User Friendly.

**What do you dislike about Leadsquared Marketing Automation?**

Support Team, But only in some cases where they were not able to provide solution on spot

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Because of a wide range of integrations, we can connect to any other platform very easily, and they provide call center integration in same tool which is just mind-blowing

  ### 25. Best tool for marketing automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madhu Y. | Executive, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 03, 2023

**What do you like best about Leadsquared Marketing Automation?**

Using this, we can track the status of each lead.

**What do you dislike about Leadsquared Marketing Automation?**

It really duplicates the lead, that needs to be taken care of.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

We are facing an issue while tracking leads, but after using LeadSquared, it is easy for us to track leads from other channels.

  ### 26. Best Tool for Sales Executive and for Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** September 03, 2020

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

I have used the Leadsquare for more than 1 year. The features are really good. We can update our calling activity, chat activity, and create notes. If we want to follow our lead, we can also create a task and follow up. We can send mail through Leadsquare and track the mail. We can save our content mail, which you want to send, in the Email library and you can send the mail. It consists of life cycle stage, lead status, and complete lead details will be available. Smart views where you can view your lead details, you can also quickly filter the lead status and life cycle stage. This tool is very helpful for salespeople to achieve their target and make quick closures.

**What do you dislike about Leadsquared Marketing Automation?**

There is no dislike in this tool since it is really good, but one thing: if there is a calling feature that we can make directly through Leadsquare, it would be helpful. So if we make a call directly through Leadsquare, we can have a recording also, since every time we are dealing with lots of customers. So according to this, if there are dialing options where we can call directly through Leadsquare, it would be good.

**Recommendations to others considering Leadsquared Marketing Automation:**

I will recommend this tool to other business concerns to use this so they can achieve their goal and target. For salespeople, this tool is really helpful.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

The benefits are that we can send mail through Leadsquare and track the mail. We can update our calling and chat activity for achieving our target. This tool is really good.

  ### 27. A great tool for marketing automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

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**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

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**Reviewed Date:** February 16, 2024

**What do you like best about Leadsquared Marketing Automation?**

For me the best part about leadsquared is it's integration with CRM, e-mail and other Martech to unify data.

**What do you dislike about Leadsquared Marketing Automation?**

That it needs consistent data inputs and integration maintenance.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

The problem that LS is solving is that it makes sending and tracking emails very easy. The interface is also very user friendly.

  ### 28. Best tool for marketing automation and lead tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rupesh K. | Sr. Executive Digital Marketing, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 03, 2023

**What do you like best about Leadsquared Marketing Automation?**

Always a challenging task to track a lead but using leadsquared it is very easy and can track each stage of lead status.

**What do you dislike about Leadsquared Marketing Automation?**

Some time its create a duplicate lead for the same lead

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

We are facing a challenge to track lead from our other marketing channel but after using leadsquared it is easy to track lead and know the status of lead

  ### 29. Top tool for ensuring data cleanliness and hygiene.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhishek K. | Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review.

**Reviewed Date:** November 08, 2023

**What do you like best about Leadsquared Marketing Automation?**

The follow-up reminder, the advanced search algorithms utilized to obtain the desired leads, and the exceptional data history feature in SIERA make it stand out as the best choice.

**What do you dislike about Leadsquared Marketing Automation?**

Occasionally, excessive usage can lead to malfunctions that we may encounter.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Through email campaigning, we receive the status of each lead which is a result of marketing efforts.

  ### 30. Most efficient and accurate marketing automation tool in the industry for leads.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sharad C. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** October 19, 2023

**What do you like best about Leadsquared Marketing Automation?**

It's user friendly and having integration with a lot of other platforms also it's accessible from mobile devices.

**What do you dislike about Leadsquared Marketing Automation?**

Nothing to dislike but can be color coded as per company logo.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It helps in marketing automation and lead Generation without creating mesh. And shorting of data

  ### 31. Leadsquared Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rajesh R. | Business Development Executive, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 20, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily.its is very good

**What do you dislike about Leadsquared Marketing Automation?**

There is nothing like this: what I thought was useless, everything is true: this is me and easy access

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily. It's is good software

  ### 32. The Marketing Automation tool with Unbelievable features.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akanksha J. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** September 26, 2023

**What do you like best about Leadsquared Marketing Automation?**

Lead Generation and marketing automation at its best, leads are filtered even more than a Purifier. Ease of access for every one,including beginners.

**What do you dislike about Leadsquared Marketing Automation?**

Mobile accessibility can be more gamified. Rest is good.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Marketing automation, lead Generation, landing page analysis.

  ### 33. Marketing automation that this generation needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sankhani G. | Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** September 26, 2023

**What do you like best about Leadsquared Marketing Automation?**

Filtering the leads per the UTM and the sources. Catering them via various filters. Organising them in the best format.

**What do you dislike about Leadsquared Marketing Automation?**

Nothing as such. Mobile and email verification should me made compulsory.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Marketing automation, lead Generation, lead catering.

  ### 34. Good CSM support but way too many bugs for a more complex sales and marketing company structure

**Rating:** 3.0/5.0 stars

**Reviewed by:** Shalini S. | Social Media Marketing, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 17, 2023

**What do you like best about Leadsquared Marketing Automation?**

- The automation controls gives a richer data and analytics for the emails sent.

- Data management is smoother with dynamic and static lists.

- Custom field addition and lead scoring made it helpful to maintain a large set of data and run targeted campaigns.

**What do you dislike about Leadsquared Marketing Automation?**

- The marketing funnel/automation made it possible to do A/B tests, however there should be a simpler method of running A/B tests similar to Mailchimp since A/B testing is quite a fundamental part of Marketing.

- The fact that I can't manually remove a participant from automation, for example, somebody replied that they want to unsubscribe instead of unsubscribing using the footer link. I would have to blacklist that contact altogether otherwise they would keep getting emails.

- There was a bug that changed the blank name fields to '47' or 'email opened' and then people received emails with 'Hi 47'. I had to clear all data and start again because it was too messy to clean up.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

The biggest help was the fact that it brought both the marketing and sales on a single platform so we weren't working in silos. The teams had clarity on how many points of contacts were present for each lead and when to approach it best.

  ### 35. A very handy MarTech Tool specially if you are starting out your marketing journey

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** January 17, 2023

**What do you like best about Leadsquared Marketing Automation?**

LeadSquared provides a lot of features in its product. The most obvious one is Lead Management. The best part is you get to choose what you do with Leads; either you put them in an Automation Journey or divert them into a Drip Campaign Journey. Additionally, LSQ has a lot of 3rd party connectors via APIs, which help you leverage your contracted 3rd party vendors, be it cloud telephony, email service provider or SMS service provider.

**What do you dislike about Leadsquared Marketing Automation?**

Honestly, there is nothing to dislike. The only actual room for improvement I see is in their reporting dashlets. They have a spectacular repository of automated reports, but most of them may not suit your business. So you will need to speak to their backend team to make custom reports for you. Ideally, like they have multiple lead filters to play around with, they should develop a reporting/visualization tool with various filters that helps you slice and dice the reports the way you want to see them. But I can tell you that with the kind of interactions, I have been having with their team; they will get this solution over time.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

When a lead is created and pushed into an automation funnel, I do not have to worry about creating cohorts of such customers as a marketer. The trigger, which creates a lead and pushes it into an automation funnel, if designed with rigorous thought and intent of conversion, will ensure the execution happens exactly the way you envisaged it. Also, every user action can be bucketed into a lead stage, and relevant communication about the next step can be sent to customers seamlessly without manual intervention. The benefit is that I get to see the effectiveness of the triggers set, the efficacy of the communication and the productivity or lack thereof when the customers receive multiple messages if stuck in the same cohort.

  ### 36. Streamline Your Marketing Efforts with LeadSquared Marketing Automation: A Comprehensive Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 21, 2023

**What do you like best about Leadsquared Marketing Automation?**

It offers a range of features that enable businesses to automate their marketing processes, manage leads and contacts, and measure marketing performance. Some of the key features of LeadSquared Marketing Automation include lead capture and nurturing, email marketing, landing page creation, CRM integration, and analytics and reporting. In terms of integrations, LeadSquared Marketing Automation offers seamless integration with popular CRM platforms, making it easy for businesses to manage leads and contacts across multiple platforms.

**What do you dislike about Leadsquared Marketing Automation?**

Limited customization options for email templates and the lack of some advanced features that are available in other marketing automation solutions.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

1. Improved lead management
2. Streamlined marketing processes
3. Better insights and analytics

By addressing these common pain points in marketing and lead management, LeadSquared Marketing Automation can help businesses improve their marketing performance and drive revenue growth.

  ### 37. Cannot be trusted as a CRM

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

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**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** April 25, 2023

**What do you like best about Leadsquared Marketing Automation?**

Nothing special to talk about. I cannot use the system for my CRM needs I am more like using it as a task manager for which I can use many free tools available in the market.

**What do you dislike about Leadsquared Marketing Automation?**

Support, Features, everything. I am just disappointed

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Not solving any problems for me, it has created many manual work for me in a year. It's bad to see even their seniors are least bothered about customer experience.

  ### 38. Streamlined Leadsquared Marketing Automation!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manya V. | Content Writing & Marketing, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

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**Reviewed Date:** November 09, 2022

**What do you like best about Leadsquared Marketing Automation?**

This cloud-based solution effectively resolves your marketing needs by offering pre-programmed workflows and ready-to-use email templates. Regardless of the size or industry of the business, Leadsquared's robust features and capabilities help you optimize and refine your marketing campaigns like a breeze! From managing customer data to enabling effective collaboration, this CRM tool has proved to be very helpful for our business.

**What do you dislike about Leadsquared Marketing Automation?**

I have used other CRMs as well and Leadsquared is not as consistent and suffers frequent integration fails as well. The software can definitely go with some improvement in some areas including - portal stability, customer support response time, and integration. Some times, fixing the block size also becomes an issue!

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

We have used Leadsquared as a marketing tool for our business. The platform supports emailing to a large group of customers in a single go with fixed templates that can either be chosen from the given list or modified as required. The tool supports quick uploading of images, various fonts for the text, and several other impressive features that make the email look quite good.

  ### 39. Best CRM for B to C Businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Devesh V. | Head of Operations & Technology, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** February 24, 2023

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

Automation in Leadsquared is effortless to understand and implement. Allows to improve the customer satisfaction and makes life easier for sales users

**What do you dislike about Leadsquared Marketing Automation?**

There is nothing to be disliked about the automation in Leadsquared, especially if you are sales manager or sales executive

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Automated emails based on leads responses and choices

  ### 40. Best CRM for sales and data tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ansh A. | Sales Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 17, 2022

**What do you like best about Leadsquared Marketing Automation?**

It makes several things easy to manage as data here is sorted and well-arranged. The calling part is also straightforward and smooth, with the best connectivity.

**What do you dislike about Leadsquared Marketing Automation?**

Everything is perfect, but the only thing I dislike is that it has a lot of issues with technical errors; it is not always, but yes, sometimes it occurs with this issue.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It has saved a lot of time. Helps to arrange and extract data in an effective way quickly. It has saved a lot of costs. It has reduced the training cost as compared to other CRMs

  ### 41. LSQ has helped us a lot in capturing all the leads data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Harshit  C. | SEO Executive, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 20, 2023

**What do you like best about Leadsquared Marketing Automation?**

The email automation has helped us a lot to generate leads

**What do you dislike about Leadsquared Marketing Automation?**

The email automation has some problems when having 2 or more hyperlinks in the mailers

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Emailers can be fixed when sharing them to leads. 2 or more links do not work in the mailers.

  ### 42. Very good tool but need improvement in Customer service

**Rating:** 3.0/5.0 stars

**Reviewed by:** Amos N. | Account Manager - India and SEA, Mid-Market (51-1000 emp.)

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**Reviewed Date:** May 24, 2023

**What do you like best about Leadsquared Marketing Automation?**

Overall experience on data storage and visibility to my peers

**What do you dislike about Leadsquared Marketing Automation?**

Pricing and customisation cost are little high comparing to other product.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

To maintain customer data and automate marketing.

  ### 43. Leadsquared is the CRM and Marketing Automation tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Chandan S. | Automation and Engagement, Mid-Market (51-1000 emp.)

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**Reviewed Date:** May 01, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

In addition to serving as a sales CRM, Leadsquared also serves as a marketing automation tool. Leadsquared supports GTM, API, Webhook and direct integration. To reach our users we can add SMS, WhatsApp and Email as channels.

**What do you dislike about Leadsquared Marketing Automation?**

Tech involvement is required to make Leadsquared fully functional. It is not a DIY platform. Additionally, your pricing keeps going up as you gain more subscribers.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

We were looking for a tool that could serve as both a sales CRM and Marketing Automation solution. Leadsquared perfectly meets our requirement here. The sales team uses this as CRM for calling and Marketing team uses it as an Automation tool to engage users.

  ### 44. Best Marketing Automation tool for Sales & Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashish S. | Product Specialist, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** July 04, 2022

**What do you like best about Leadsquared Marketing Automation?**

By leadsquared we can effectively monitor our sales followups on mobile and web based application. With the help of their dashboard and sales funnel, we can track all the activities and with the notification, we can check the end-to-end sales workflow. In Leadsquared all the call history is shown clearly, which helps us to better understand of sales leads.

**What do you dislike about Leadsquared Marketing Automation?**

Less stable compared to other CRM's. Sometimes it takes time to update the call histories. The available report format is only Excel, so another format must be allowed. Mobile-based UI/UX must be improved.

**Recommendations to others considering Leadsquared Marketing Automation:**

Recommended

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

We used this during the student admissions process. It makes it easy to handle all the leads based on their interest. Leadsquared help us in Inquiry capturing from different digital sources and in Lead nurturing from raw lead stage to admission stage.

  ### 45. Does the Job but a long way to go

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rakshith P. | Business Development Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 20, 2022

**What do you like best about Leadsquared Marketing Automation?**

It is a comprehensive tool. This is the first CRM tool I had used and it gave a lot of features that helped me manage my lead data. Easy to add and export leads. I can link this to my phone and track activity as well.

**What do you dislike about Leadsquared Marketing Automation?**

The interface is too boxy which can be boring to look at. It can add the feature of integrating email to leadsquared which would make the job easier for sales reps. Tasks can be arranged and simplified with a better view.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

I am managing my client data on a regular basis. Moving stages and adding new leads as well. Help me send emails as well with templates but that again feels like im using an outdated version. Interlinked with my phone as well to make calls

  ### 46. A friendly CRM!!!

**Rating:** 4.0/5.0 stars

**Reviewed by:** G P. | Sales Engineer, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** July 21, 2022

**What do you like best about Leadsquared Marketing Automation?**

I started as a sales engineer by profession and when it comes to connecting with the customers they introduced me to this platform to connect with leads. I just struggled in my starting stage but when it comes to working daily I started to love the CRM

**What do you dislike about Leadsquared Marketing Automation?**

There are more options that will make us confused it will take us to make some days to get full-fledged with the software, sometimes the service will be slow and will reconnect faster

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

To generate the leads will be so easy and to get the instantaneous referral leads to our bucket it will be so much more flexible and mainly the direct connection with the calling software will make us save some time

  ### 47. Next generation marketing automation software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Harsh K. | Director of technology, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 05, 2022

**What do you like best about Leadsquared Marketing Automation?**

This platform really understands our prospects by building valuable relationships which helped us increase our ROI. Lead capture is impressive and the overall insights it provides us really helped us increase our engagement with the customers when launching campaigns. It's a single front-end for all our marketing needs.

**What do you dislike about Leadsquared Marketing Automation?**

Notification is one thing which needs to be updated for better user experience.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It integrates with our existing system and has improved the efficiency in client management and also helped us immensely to boost our sales and earnings. It helped our sales team to achieve their targets.

  ### 48. Best Customer Data software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juhi S. | academic councellor, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 11, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Leadsquared Marketing Automation?**

The entire data is manageable in a great way and is easy to handle, and find out the leads through various filters available on Leadsquared. Activities marked on all the leads for better remembrance. As what was the last update with the customer. The hassle-free arrangement makes it fun to use.

**What do you dislike about Leadsquared Marketing Automation?**

There is nothing to be disliked about Leadsquared. There is a regular update on all the features, and regular mails are there to inform regarding the same. I have been using LS for the past year now; I do not feel there is anything to dislike about LS.

**Recommendations to others considering Leadsquared Marketing Automation:**

I advise all organizations maintaining customer data to use Leadsquared. I do not feel there is any other software available in the market.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Following are the benefits of Leadsquared:-<br>1. Amazing updates on features from time to time<br>2. Good recall value is created because of the notes and marked activities<br>3. Hassle-free handling of leads

  ### 49. Lead Squared is a fantastic solution for entirely automating the inflow of leads into my company.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sachin S. | Clay Expert, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 22, 2022

**What do you like best about Leadsquared Marketing Automation?**

From every source and channel, the platform focuses on impacting customer journeys and improving efficiency. like:- 
• Use SMS, WhatsApp, email, phone, self-serve portals, social media, and other methods to communicate successfully with your prospects and customers.
• Native connectors, robust APIs, and a developer platform allow you to integrate your preferred marketing and sales software.

**What do you dislike about Leadsquared Marketing Automation?**

All features should be updated frequently, and emails with updates should be sent out on a regular basis.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

Leadsquared marketing automation is assisting me in better engaging my customers. It ensures that the user is active on the site and consuming the study materials, resulting in a higher conversion rate. Yes, I would suggest it since it is simple to use. It helps in Sales increment and data management.

  ### 50. Best CRM Automation Tool To Know Lead Quality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 06, 2022

**What do you like best about Leadsquared Marketing Automation?**

We can check the number of leads a campaign has generated from various channels all at one place in real-time.

**What do you dislike about Leadsquared Marketing Automation?**

When the lead form integration fails, sometimes it takes a long time to get it back on track.

**What problems is Leadsquared Marketing Automation solving and how is that benefiting you?**

It helps to check out the lead quality of leads generated from various channels all in one place which helps save a lot of time


## Leadsquared Marketing Automation Discussions
  - [Their Product Feature and pricing didn&#39;t fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) - 2 comments, 1 upvote
  - [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment

- [View Leadsquared Marketing Automation pricing details and edition comparison](https://www.g2.com/products/leadsquared-marketing-automation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-20+00%3A30%3A09+-0500&secure%5Bsession_id%5D=0dd5f32a-f1ce-4661-93fd-d7a685f1c2af&secure%5Btoken%5D=b75aa64bf526162ed4b455862f922565c4199e59e8eafb62364cd1c37fc47c9f&format=llm_user)

## Leadsquared Marketing Automation Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting
- Campaign Management
- Workflow Management
- Template Management

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top Leadsquared Marketing Automation Alternatives
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