--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 527 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 527 scale: '5' date_modified: '2026-11-06' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Act! Reviews & Product Details

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00
1 user/mo

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:
  • Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
  • Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:
Time to go live Relative frequency
Under 1 day Most frequently reported
Under 1 month Also commonly reported
1–3 months Reported for more involved implementations
3–6 months or longer Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:
  • Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
  • Quoting: QuoteWerks.
  • Automation: Zapier.
These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:
  • Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
  • Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
  • Expand reporting and analytics with more flexible customization and clearer ways to view business data.
  • Improve data-management tools for imports, duplicate handling, and correcting mistakes.

Act! Reviews (527)

View 2 Video Reviews
Reviews

Act! Reviews (527)

View 2 Video Reviews
3.9
527 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Sachin W.
SW
Sachin W.
Associate
Investment Banking
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"A User-Friendly CRM Platform for Efficient Customer Relationship Management"
5/5
What do you like best about Act!?

What I like best about Act! is its user-friendly interface and effective customer relationship management capabilities. It helps organize customer information, manage contacts, track interactions, and maintain follow-ups in one centralized platform. The ability to manage customer data efficiently, streamline daily tasks, and improve customer engagement makes Act! a useful tool for enhancing productivity and building stronger customer relationships. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Act! can sometimes feel slow when handling large amounts of customer data. Some features and navigation options could be more intuitive, and the reporting and customization capabilities could be improved. Integration with other business tools could also be smoother to reduce manual work and make workflows more efficient. Review collected by and hosted on G2.com.

Kim K.
KK
Kim K.
Program Administrator / Relations Manager
Small-Business (50 or fewer emp.)
"Helpful, Knowledgeable Act! Helpdesk That Goes Above and Beyond"
5/5
What do you like best about Act!?

The Act! helpdesk team is helpful and knowledgeable, and they consistently provide excellent service. They offer solutions that go beyond what their self-education resources can guide you through. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The desktop Act! database is quite large and uses a lot of memory. Because of that memory demand, Act! can sometimes run slowly, and completing tasks in Act! can take longer than I’d like. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, Kim! We’re thrilled to hear our support team has been there for you. We’ll be sure to pass your kind words along to them. And, it’s great to know Groups keeps your team organized and makes your email marketing easy to run. We hear you on desktop performance with a large database. Our support team can walk you through maintenance tips that may help Act! run faster. Just reach out anytime.

Omar S.
OS
Omar S.
Project Manager
Information Technology and Services
Enterprise (> 1000 emp.)
"Managing contacts, opportunities, and follow-ups with the right context"
4.5/5
What do you like best about Act!?

Act! brings contacts, history, activities, opportunities, and follow-ups together in a way that actually helps beyond sales. As a Project Manager, that matters a lot because not everything lives inside a task board. A lot of the time, I need to know what was discussed with the client, what is still pending, when the last conversation happened, and which opportunity might turn into an active project next. Act! helps keep that story connected. I do not use it only as a sales tool; I use it to stay ahead of upcoming work. When an opportunity starts moving forward, I can already begin thinking about resources, timelines, and possible dependencies before the project is fully closed. That early visibility saves us from a lot of planning surprises. I also appreciate having clear resources and practical guidance when setting up fields, activities, or campaigns, because a messy CRM setup is the kind of thing that follows you for months. Review collected by and hosted on G2.com.

What do you dislike about Act!?

During the setup, we got a little carried away and wanted to create fields for everything: client type, priority, source, stage, internal notes, owner, probability, and several other details. After a few weeks, it became clear that too many fields were making the CRM feel heavier than it needed to be. We cleaned up the structure and kept only the fields that actually helped us make decisions. That made the platform much easier to use day to day and helped the team focus on the information that really mattered instead of filling out data just for the sake of it. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, Omar.

Ishan S.
IS
Ishan S.
Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator
Hospital & Health Care
Small-Business (50 or fewer emp.)
"Good Visibility Across Contacts, Activities, and Follow-Ups"
4.5/5
What do you like best about Act!?

I work as a Dietician & Nutritionist, manage a homeopathy clinic, and also create health education content. What I like most about Act! is that it keeps contacts, notes, activity history, tasks, meetings, and opportunities organized in one place. This makes it easier to manage patient follow-ups, consultation inquiries, wellness program discussions, and other day-to-day communication without losing track of important details. I regularly use contact management, calendar scheduling, task tracking, notes, and activity history. These features help me keep records of conversations, schedule follow-ups, organize appointments, and maintain information related to patients and health education projects. The opportunity tracking section is also useful for monitoring inquiries and ongoing discussions in a structured way.

I also like that communication and marketing-related activities can stay connected with contact records, which helps when managing awareness campaigns and content-related outreach. The platform offers a good number of useful features, but the overall workflow remains manageable after regular use. In my experience, performance has been stable during daily work, and moving between contacts, activities, notes, and schedules is generally smooth. Implementation was straightforward for my needs, and the available support resources are helpful when required. Overall, Act! helps me stay organized and keeps important contacts, activities, and follow up work in one place. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Most daily activities run smoothly, but occasionally I notice small delays when moving between larger records, activity histories, or information-heavy sections. Also, The platform offers many features for contact management, activities, opportunities, and communication tracking. Because there is so much functionality available, some screens can show a lot of information at once, and I occasionally spend extra time locating a specific setting or option. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, Ishan, for this thoughtful review! It's wonderful to hear how Act! is supporting such meaningful work across patient follow-ups, wellness programs, and health education outreach. Knowing that contact management, activity history, and calendar scheduling are helping you stay on top of it all, without important details falling through the cracks, is exactly what Act! is built to do. We appreciate your feedback on navigation and screen density, and we'll pass it along to the right teams. Thanks for trusting Act! to keep your work organized!

Rahul N.
RN
Rahul N.
Managed Services Network Engineer (L1)
Accounting
Enterprise (> 1000 emp.)
"Act! Boosts Productivity with an Organized, User-Friendly Workflow"
4.5/5
What do you like best about Act!?

What I like best about Act! is its user-friendly interface, organized workflow, and ability to manage tasks efficiently. It helps improve productivity, makes daily work easier, and supports better coordination and communication within the team. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Sometimes Act! can be a little slow, and certain features could be more user-friendly. Improving system performance, simplifying navigation, and providing quicker access to information would make the overall experience better. Review collected by and hosted on G2.com.

Mike S.
MS
Mike S.
Financial Advisor
Small-Business (50 or fewer emp.)
"Easily Stores and Accesses Key Day-to-Day Business Information"
4/5
What do you like best about Act!?

The amount of pertinent information that I can store that is related to running my day to day business which is easily accessible. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I use the desktop version of Act, and it is very difficult in updating to the recent version. I just wish that it was simple like a Windows Update, as I also subscribe to the the Advisor overlay as per the included photo as I'm in the financial services industry. Both Act and the Advisor overlay are purchase through my subscription through Corelogix as the software supplier. Whenever I update my Act software to the most recent version, I lose all of the customized settings for my Advisor overlay. Very frustrating!!! Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for being such a dedicated Act! user, Mike! We're glad the platform is making it easy to access the client information you need to run your business every day. We completely understand how frustrating it is to lose your customized Advisor overlay settings after an update, that's not the experience we want for you. We hope you'll reach out to our support team and loop in Corelogix so we can work together to find a smoother path forward for future updates. We appreciate you sharing this!

Will W.
WW
Will W.
President
Small-Business (50 or fewer emp.)
"Targeted E-Marketing Made Easy with Clear Open and Click Results"
5/5
What do you like best about Act!?

I am able to target specific contacts in my database with tailored e-marketing campaigns. I can then easily see the results on opens and who clicked through to the web links. Review collected by and hosted on G2.com.

What do you dislike about Act!?

If I call for assistance in the late morning or afternoon (Eastern Standard Time), I usually get an off-shore (Asia) person who speaks English, but is not their primary language. So I try to schedule assistance for early morning so I get a person in the UK. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, Will. We are thrilled to hear that Act! 's integrated email marketing is helping you engage your customer base.

MJ
Mudit J.
IT Executive
Small-Business (50 or fewer emp.)
"Deep Contact Records and Seamless CRM–Marketing Automation Integration"
4/5
What do you like best about Act!?

The depth of the contact records is something I truly appreciate. Being able to view a comprehensive history of every touchpoint in a single view is crucial for a company like Ethics Empire, where we oversee HR, accounting, and marketing clients. We can follow a lead from the initial email to a signed contract thanks to the smooth integration between the CRM and Marketing Automation. Review collected by and hosted on G2.com.

What do you dislike about Act!?

In comparison to some of the more recent, "flashier" CRMs available, the interface seems a little out of date. Additionally, if you have a very large database of contacts, it may load very slowly. I would love to see a more user-friendly UI update that would allow our team to move between the various modules a little more quickly. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for such a thoughtful and detailed review! It's wonderful to hear how Act! is supporting the diverse needs of Ethics Empire across HR, accounting, and marketing clients, as that's exactly the kind of multi-faceted use case we love to hear about.

We're especially glad that the depth of your contact records and the CRM–Marketing Automation integration are making a real difference in how your team tracks leads from that first touchpoint all the way to a signed contract. And moving from scattered spreadsheets to a single centralized hub? That's a transformation we're proud to be part of.

Your feedback on the interface and performance with larger databases is understood. We hear you, and we want you to know that UI improvements and performance are areas we're actively focused on. We'd love for you to keep sharing feedback as we continue to evolve the product.

Thank you for being part of the Act! community, and for taking the time to share your experience. We look forward to growing with Ethics Empire!

Gerry A.
GA
Gerry A.
Admin
Small-Business (50 or fewer emp.)
"Needs Modernization, But Serves Basics Well"
3.5/5
What do you like best about Act!?

I use Act! for keeping in touch with customers through weekly emails and taking notes. I like how it combines on my desktop, laptop, and iPhone. It's much simpler than other options, which is great for me as a solopreneur with just one agent. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I find Act! to be a very old system. It needs to be more up to date, especially when compared to Zoho and Salesforce. The initial setup was not that easy, and I needed to pay around $700 to get everything integrated. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, Gerry. We value your feedback! It sounds as though you are using an older version of Act! and we hope you'll find this webpage that describes our more recent offerings helpful: https://www.act.com/resources/upgrade-center/

Mohith V.
MV
Mohith V.
Network Engineer
Small-Business (50 or fewer emp.)
"Fast Setup, Affordable Plans, and Friendly Support with AI-Powered Security"
4/5
What do you like best about Act!?

The main advantage of Act is its fast process, and the installation is quick as well. The plans are affordable, which is a big plus. Whenever I run into any issues, customer support is user-friendly and responds quickly to help resolve them. Another key benefit is that it’s integrated with AI, which helps keep the security features strong. The integrations and the UI in the app are also very user-friendly, so even a newbie can use them easily. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The area where I feel the act should improve is advertising and publicity, so they can increase their customer count and, obviously, their profits. The prices are also affordable, but they could attract more users by providing some complimentary items, so users feel drawn to the free goodies and decide to join. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, Mohith. We are thrilled to hear that you got up and running right away! We look forward to many years of growing your business together.

Questions about Act!? Ask real users or explore answers from the community

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JUNED A.
JA
JUNED AGAH
•
Last activity almost 4 years ago

Will it integrate with my ERP?

GU
Guest User

What is Act! used for?

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Pricing Options

Pricing provided by Act!.

Act! Advantage Standard

$30.00
1 user/mo

Act! Advantage Ultimate

$60.00
1 user/mo

Act! Premium Desktop

$39.00
1 user/mo
Act! Comparisons
Act! Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Case Management
Customer Support Portal
Call Center Features
Reporting
Dashboards
Forecasting