---
title: Act! Reviews
meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 514 reviews by the users' company size, role or industry
  to find out how Act! works for a business like yours.
aggregate_rating:
  rating_value: 3.9
  review_count: 514
  scale: '5'
date_modified: '2026-06-23'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# Act! Reviews
**Vendor:** Act!  
**Category:** [CRM Software](https://www.g2.com/categories/crm)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 514
## About Act!
Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.



## Act! Pros & Cons
**What users like:**

- Users enjoy the **simple and user-friendly interface** of Act!, which enhances productivity and connection. (33 reviews)
- Users laud the **flexibility in customer management** , appreciating enhanced support and diverse features for various needs. (21 reviews)
- Users commend the **improved customer support** of Act!, noting fast response times and helpful staff. (18 reviews)
- Users value Act! for its **seamless contact management** , enhancing organization and productivity through accessible client data and flexible tools. (15 reviews)
- Users appreciate the **intuitive organization** of Act!, enhancing productivity and maximizing contact opportunities throughout the week. (14 reviews)
- Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (12 reviews)
- Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (10 reviews)
- Intuitive (10 reviews)
- Easy Customization (9 reviews)
- Easy Setup (9 reviews)

**What users dislike:**

- Users are frustrated by the **missing features** in Act!, as well as the burdensome upgrade and subscription processes. (14 reviews)
- Users express frustration over **integration issues** with Act!, limiting workflows and complicating the overall user experience. (13 reviews)
- Users find the **learning curve steep** with Act!, complicating usage and requiring time to adapt to the interface. (11 reviews)
- Users find the **interface outdated and complex** , making Act! less user-friendly compared to modern CRM solutions. (9 reviews)
- Users find the **interface not intuitive** , leading to challenges in navigation and overall user engagement. (6 reviews)
- Poor Customer Support (6 reviews)
- Bugs (5 reviews)
- Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (5 reviews)
- High Complexity (5 reviews)
- Limited Features (5 reviews)

## Act! Reviews
  ### 1. Good Visibility Across Contacts, Activities, and Follow-Ups

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ishan S. | Manager and  Dietician at Chaitanya Homoeo  Clinic,  Medical Store Owner,  Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2026

**What do you like best about Act!?**

I work as a Dietician & Nutritionist, manage a homeopathy clinic, and also create health education content. What I like most about Act! is that it keeps contacts, notes, activity history, tasks, meetings, and opportunities organized in one place. This makes it easier to manage patient follow-ups, consultation inquiries, wellness program discussions, and other day-to-day communication without losing track of important details. I regularly use contact management, calendar scheduling, task tracking, notes, and activity history. These features help me keep records of conversations, schedule follow-ups, organize appointments, and maintain information related to patients and health education projects. The opportunity tracking section is also useful for monitoring inquiries and ongoing discussions in a structured way.

I also like that communication and marketing-related activities can stay connected with contact records, which helps when managing awareness campaigns and content-related outreach. The platform offers a good number of useful features, but the overall workflow remains manageable after regular use. In my experience, performance has been stable during daily work, and moving between contacts, activities, notes, and schedules is generally smooth. Implementation was straightforward for my needs, and the available support resources are helpful when required. Overall, Act! helps me stay organized and keeps important contacts, activities, and follow up work in one place.

**What do you dislike about Act!?**

Most daily activities run smoothly, but occasionally I notice small delays when moving between larger records, activity histories, or information-heavy sections. Also, The platform offers many features for contact management, activities, opportunities, and communication tracking. Because there is so much functionality available, some screens can show a lot of information at once, and I occasionally spend extra time locating a specific setting or option.

**What problems is Act! solving and how is that benefiting you?**

It is helping me keep contacts, follow-ups, notes, activities, and communication records organized in one place. It provides a structured way to manage ongoing interactions and keep important information easier to access when needed. I can review contact history, check previous notes, schedule follow-ups, and manage daily activities without having information spread across different records. Having contacts, tasks, meetings, notes, and activity history connected together makes day-to-day work easier to manage.

It also helps keep communication and follow-up activities properly documented, which makes reviewing previous interactions much simpler. The calendar and activity management features help ensure that important tasks and scheduled activities remain visible and easier to track. As a result, I spend less time searching for information and manually organizing records. Overall, Act! helps me stay organized, maintain better visibility across ongoing activities, and manage follow-up work more efficiently.

**Official Response from Leslie Reynolds:**

> Thank you, Ishan, for this thoughtful review! It's wonderful to hear how Act! is supporting such meaningful work across patient follow-ups, wellness programs, and health education outreach. Knowing that contact management, activity history, and calendar scheduling are helping you stay on top of it all, without important details falling through the cracks, is exactly what Act! is built to do. We appreciate your feedback on navigation and screen density, and we'll pass it along to the right teams. Thanks for trusting Act! to keep your work organized!

  ### 2. Easily Stores and Accesses Key Day-to-Day Business Information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mike S. | Financial Advisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2026

**What do you like best about Act!?**

The amount of pertinent information that I can store that is related to running my day to day business which is easily accessible.

**What do you dislike about Act!?**

I use the desktop version of Act, and it is very difficult in updating to the recent version.  I just wish that it was simple like a Windows Update, as I also subscribe to the the Advisor overlay as per the included photo as I'm in the financial services industry.  Both Act and the Advisor overlay are purchase through my subscription through Corelogix as the software supplier.  Whenever I update my Act software to the most recent version, I lose all of the customized settings for my Advisor overlay.  Very frustrating!!!

**What problems is Act! solving and how is that benefiting you?**

I can easily access the information on my clients to run my day to day business.

  ### 3. Deep Contact Records and Seamless CRM–Marketing Automation Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mudit J. | IT Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2026

**What do you like best about Act!?**

The depth of the contact records is something I truly appreciate. Being able to view a comprehensive history of every touchpoint in a single view is crucial for a company like Ethics Empire, where we oversee HR, accounting, and marketing clients. We can follow a lead from the initial email to a signed contract thanks to the smooth integration between the CRM and Marketing Automation.

**What do you dislike about Act!?**

In comparison to some of the more recent, "flashier" CRMs available, the interface seems a little out of date. Additionally, if you have a very large database of contacts, it may load very slowly. I would love to see a more user-friendly UI update that would allow our team to move between the various modules a little more quickly.

**What problems is Act! solving and how is that benefiting you?**

Act! addresses the issue of "fragmented data." Prior to Act!, our client data was dispersed throughout several spreadsheets. Everything is now centralized, which has enhanced internal cooperation and made sure that no client follow-up is ever overlooked.

**Official Response from Leslie Reynolds:**

> Thank you for such a thoughtful and detailed review! It's wonderful to hear how Act! is supporting the diverse needs of Ethics Empire across HR, accounting, and marketing clients, as that's exactly the kind of multi-faceted use case we love to hear about.

We're especially glad that the depth of your contact records and the CRM–Marketing Automation integration are making a real difference in how your team tracks leads from that first touchpoint all the way to a signed contract. And moving from scattered spreadsheets to a single centralized hub? That's a transformation we're proud to be part of.

Your feedback on the interface and performance with larger databases is understood. We hear you, and we want you to know that UI improvements and performance are areas we're actively focused on. We'd love for you to keep sharing feedback as we continue to evolve the product.

Thank you for being part of the Act! community, and for taking the time to share your experience. We look forward to growing with Ethics Empire!

  ### 4. Fast Setup, Affordable Plans, and Friendly Support with AI-Powered Security

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mohith V. | L1 Network Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2026

**What do you like best about Act!?**

The main advantage of Act is its fast process, and the installation is quick as well. The plans are affordable, which is a big plus. Whenever I run into any issues, customer support is user-friendly and responds quickly to help resolve them. Another key benefit is that it’s integrated with AI, which helps keep the security features strong. The integrations and the UI in the app are also very user-friendly, so even a newbie can use them easily.

**What do you dislike about Act!?**

The area where I feel the act should improve is advertising and publicity, so they can increase their customer count and, obviously, their profits. The prices are also affordable, but they could attract more users by providing some complimentary items, so users feel drawn to the free goodies and decide to join.

**What problems is Act! solving and how is that benefiting you?**

Before Act, I was using various other service providers and I wasn’t satisfied. I faced many problems, such as poor customer support, weak security features, and a limited number of services. However, I haven’t faced these issues with Act. For me, Act feels like a combo—an all-in-one package—and I’m now satisfied with Act’s services.

**Official Response from Leslie Reynolds:**

> Thank you for your review, Mohith. We are thrilled to hear that you got up and running right away! We look forward to many years of growing your business together. 

  ### 5. Streamlined CRM with Room for UI Improvements

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dautremont Z. | Student Engagement & Email Marketing Coordinator, E-Learning, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2026

**What do you like best about Act!?**

I like how Act! is straightforward and reliable for day-to-day sales and contact management, doing exactly what a growing team needs without unnecessary complexity. The unified contact and interaction timeline really stands out for us, as it stores every email, call, meeting, note, and follow-up task right under each contact or company, allowing our entire sales team to see the full relationship history at a glance. We don't have to switch between emails, spreadsheets, calendars, or chat tools to understand what's been discussed or promised, which keeps our client communication consistent and professional. I also really appreciate how intuitive the activity and task management is—setting reminders, scheduling follow-ups, and assigning tasks takes just a few clicks, and keeps the team disciplined about staying in touch with prospects and clients. For a mid-sized team without dedicated sales operations staff, this simple but powerful feature prevents deals from slipping through the cracks.

**What do you dislike about Act!?**

First, the user interface looks and feels outdated. Navigation can be clunky, menus are dense, and some workflows require too many clicks. New team members take longer to get comfortable than with more modern CRM tools, and daily use just isn’t as streamlined as it could be. Second, email integration and syncing can be inconsistent. Sometimes emails don’t log automatically to the contact timeline, or there are delays in syncing with our email client. We occasionally have to check and re-save manually, which breaks the 'set it and forget it' convenience we want.

**What problems is Act! solving and how is that benefiting you?**

Act! centralizes customer data, preventing disorganized information. It helps manage follow-ups with reminders and provides clear sales pipeline visibility. It enhances team collaboration by giving access to complete interaction histories, preventing missed tasks and ensuring consistent client communication.

**Official Response from Leslie Reynolds:**

> Thank you, Dautremont, for taking the time to provide this feedback. We are continuing to make UI/UX updates to streamline workflows and improve the look and feel of Act!, and we value your input. We are happy to hear that Act! is helping your mid-sized team do more and communicate with your customers and prospects more efficiently. 

  ### 6. Affordable and User-Friendly CRM for SMBs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emily L. | Sales Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Act!?**

I really like that Act! is very user-friendly, making it really easy to track everything. Adding new clients is simple, and it helps keep us in tip-top shape, which is so important for our CRM and SMB tasks. The setup was very easy, and everyone was really helpful, making it a quick process.

**What do you dislike about Act!?**

Sometimes it can be a little slow. It can get a tiny bit bogged down if you have multiple clients and pipelines. And, again, we don't know if that's our Wi-Fi or our computer issues, but just we tend to see that when there's a lot of activity, it can get a little bit slow.

**What problems is Act! solving and how is that benefiting you?**

Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales.

**Official Response from Leslie Reynolds:**

> Thank you so much for this wonderful review! We're thrilled to hear that Act! has been easy to set up and use, and that it's helping you stay organized, maintain client touch points, and keep those sales moving. "In tip-top shape" is exactly where we want your business to be! 😊We appreciate your honest note about occasional slowdowns during high-activity periods. That's helpful feedback, and our support team is here if you'd like to explore any performance tips. Thanks again for being part of the Act! community, it means the world to us!

  ### 7. Act! Keeps My Relationship Management Organized and Efficient

**Rating:** 4.5/5.0 stars

**Reviewed by:** Krestofer Valentina M. | L1 customer service respresentative, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Act!?**

Act! is my hub for relationship management. As a virtual assistant, my work depends on maintaining a comprehensive record for each contact; I use the platform to segment databases, manage the sales pipeline, and run automated marketing campaigns.

**What do you dislike about Act!?**

The interface feels outdated compared to current SaaS software standards. Navigation is sometimes unintuitive and requires too many clicks to perform simple tasks, which slows down my workflow when I’m managing large volumes of data.

**What problems is Act! solving and how is that benefiting you?**

Functionality is undoubtedly Act!'s greatest strength. For my work, the ability to customize tables and fields is essential, as it allows me to tailor the CRM exactly to my clients' specific processes—something that other, more rigid CRMs don't allow. Integration with Outlook and workflow automation

**Official Response from Leslie Reynolds:**

> Thank you for such a thoughtful review! It's great to hear that Act! is keeping your work organized across segmentation, pipeline management, and automated campaigns. We really appreciate the kind words about customization flexibility - that's something we're proud of. Your feedback on the interface and navigation is heard; modernizing the user experience is something we're actively focused on. Thanks for taking the time to share!

  ### 8. Easy to Use and Keeps Me Organized Every Day

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew K. | Sales Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2026

**What do you like best about Act!?**

It’s very easy to use and helps me stay organized for day-to-day tasks.

**What do you dislike about Act!?**

Sometimes I run into glitches or bugs that prevent the app from logging my activity.

**What problems is Act! solving and how is that benefiting you?**

It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to.

**Official Response from Leslie Reynolds:**

> We love hearing that Act! is helping you stay organized and communicate with your prospects and customers! Thank you for your review, Matthew. 

  ### 9. Exceptional Simplicity and Seamless Connectivity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Roger R. | Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2026

**What do you like best about Act!?**

Simplicity is the best with Everything connected. The Advancements made in 2025 have been exceptional.
As a user there are many things that I don't use but can if needed.
I think we will grow together.

I have been a user off and on for many years and just keep coming back

**What do you dislike about Act!?**

In the past I have really disliked the fact that if I ran into a problem the consultant would want to charge me.
As a user of other software for many years this was never the case.

I would like to see a more flexible way of doing a quote page

**What problems is Act! solving and how is that benefiting you?**

Really enjoy the fact that we can now project manage and quote in the sofware

**Official Response from Leslie Reynolds:**

> We appreciate your review and feedback, Roger and hope you'll reach out to Customer Success team regarding customizing quotes as we've recently released new functionality in that module. Please give us a call at 866-873-2006.

  ### 10. 30+ year user of ACT! Works great for my Recruiting Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fritz E. | CEO/Founder, Staffing and Recruiting, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2017

**What do you like best about Act!?**

Updated 11/5/2025: just upgrade to V27 and applications works as well as expected. Currently on Act! Version 25.0.376.0, Update 3, and easiest version ever to use.  Fast, great response when running queries.  I rely on Act! and have used it just about every business day since 1992.

Easy to enter data, keep track of my schedule, conduct mail merges, very easy to customize the user interface, and generate reports for my business processes. I've been an ACT! user since Version 2 and thoroughly enjoy the upgrades.  Upgrades over the past 7-8 years have become easier, and faster and have resulted in fewer calls to tech support.  Integrating Act! to work with Outlook 365 has become seamless.

The automatic updates are helpful to keep the application performing optimally. 

The ACT! Community is very helpful. You can query for problems and likely see the response or solutions offered by others.  If not, you can enter a new problem or request for help and usually another User or one of the ACT! employees will offer help.

Incredibly easy to install the software when I get a new laptop.  When needed, the phone support is always 100% perfect.  I've needed help with a database or upgrade issues and I'll call the toll-free number for support.  The professionals are always friendly, and knowledgeable.  Support calls have always been resolved on the first call.

**What do you dislike about Act!?**

There were horrific versions and lack of communications in the past.  All good now. Not a fan of the new annual renewal feee but that’s the current business model and so you pay…

**Recommendations to others considering Act!:**

Easy to use & customize; tremendous reporting capabilities

**What problems is Act! solving and how is that benefiting you?**

I'm a salesperson and need a tool to track my activities, calls, appointments, when to invoice, and ensure I've gotten paid.  Act! works perfectly for my business needs.  I run a recruiting firm and it is critical to keep track of candidates, communications with them and especially to keep track of the interview process & invoicing process.  Keeping track of contacts, events, Invoicing, and other related follow-up activities.  The ability to generate graphic charts to visually see the impact of sales per year, quarter, etc. is helpful.

**Official Response from Leslie Reynolds:**

> We especially appreciate the opportunity to hear from our long-term customers, Fritz and we are so thrilled to hear that Act! continues to help you optimize all of your sales and invoicing tasks and track your candidates and communications! Thank you so much for taking the time to let us know how you are using Act! today. 

  ### 11. Let ACT! make your life easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2020

**What do you like best about Act!?**

Autosave feature so I never lose a contact.  Ability to have several different databases so I can work in different environments through the day, easy to open and close between dataabses. One place to keep track of all your contacts, send emails, letters, campaigns, notes, tasks, organized, easy and never lost data.  Customer support is pretty good/

**What do you dislike about Act!?**

Not the easiest to customize, but nothing is life is easy.

**What problems is Act! solving and how is that benefiting you?**

All the issues I have had with ACT have been resolved with the technical team.  I made an upgrade from Windows 10 to 11 and could not open any databases.  Wrote in a ticket and it was resolved within 90 minutes.

**Official Response from Leslie Reynolds:**

> Thanks for your review - it means a lot to us to be able to partner together, over all of these years, and for you to come back six years later and update your review. 

  ### 12. Act! CRM: Powerful, Customizable, and Cost-Effective, but UI Needs Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** David E. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Act!?**

Most Helpful Features of Act! CRM

At Landform, Act! CRM has quickly become one of our most valuable tools for managing relationships and driving productivity across our teams. Its comprehensive contact and relationship management system lets us centralize all client, partner, and project data, ensuring every conversation, email, and meeting note is easily accessible and up to date. The marketing automation capabilities are a standout — allowing us to design, schedule, and track campaigns that nurture leads and engage clients without adding extra manual work. With sales pipeline and opportunity tracking, we gain a clear, visual understanding of project progress and upcoming opportunities, helping leadership forecast more accurately and prioritize efficiently. The platform’s integration with Outlook and other productivity tools ensures that it fits seamlessly into our existing workflow, while mobile access keeps our team connected in and out of the office. Finally, its customization options allow us to tailor dashboards, reports, and workflows to align perfectly with Landform’s multidisciplinary operations — whether in our Planning, Residential, or Retail & Commercial Studios.


Upsides of Using Act! CRM

The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price. It’s remarkably user-friendly, allowing team members across departments to quickly adopt the system and see immediate productivity gains. The personalization and flexibility of Act! mean we can adapt it to our specific processes, rather than forcing our workflow to fit the software. Its marketing and automation tools have significantly improved our outreach consistency and visibility into engagement, while the sales pipeline tracking has enhanced our ability to manage opportunities and maintain client relationships proactively. Another key advantage is Act!’s dedicated support team — professionals like Emma who bring a high level of expertise, enthusiasm, and responsiveness to every interaction. Together, these elements give Landform confidence that our CRM not only supports our day-to-day operations but also aligns with our long-term growth goals, helping us deliver the exceptional quality, leadership, and relationships that define our “Site to Finish®” approach.

**What do you dislike about Act!?**

While Act! offers many strengths, the UI and navigation, which many describe at times feels a little clunky, making it harder to move fluidly between modules or locate features quickly.

The learning curve and setup complexity — especially with the initial configuration and customization is complicated

**What problems is Act! solving and how is that benefiting you?**

Act! seamlessly combines a powerful CRM and email marketing platform into one unified system, giving us the ability to manage client relationships and marketing campaigns without needing separate tools like Constant Contact. By integrating contact management, email automation, and analytics in a single dashboard, Act! allows us to personalize outreach, track engagement, and measure results — all while keeping data centralized and consistent across teams. This all-in-one solution not only streamlines our workflow but also saves time, reduces costs, and ensures that every marketing effort directly supports our client relationships and growth goals.

**Official Response from Leslie Reynolds:**

> Thank you, David, for taking the time to leave this thorough review. It sounds like you have lots of experience using Act! and we'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ 

  ### 13. ACT!: A Reliable, Easy-to-Use Tool for Daily Business

**Rating:** 4.5/5.0 stars

**Reviewed by:** John J. | Office Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Act!?**

I’ve been using ACT! for several years now, and overall it’s been a solid tool. The interface is intuitive and clean. Basic tasks such as adding contacts is very straightforward. Support has been responsive and helpful. Whenever I had questions—whether about configuration or troubleshooting—they were quick to guide me. I use it daily. It fits naturally into a regular workflow—logging interactions, checking follow-ups, & setting appointments on the calendar.

**What do you dislike about Act!?**

If I had to name a downside, it would be the changes made to the user interface. While it is eventually improved upon, sometimes the changes are awful and it disrupts the workflow

**What problems is Act! solving and how is that benefiting you?**

Act! helps us stay organized by giving us a central database for all our client information. With the number of clients we manage, it would be impossible to keep track of every detail using spreadsheets or notes. Act! makes it easy to store contact details, communication history, and follow-up reminders in one place, which means nothing gets overlooked.

**Official Response from Leslie Reynolds:**

> Thank you, John, for your review. We're happy to hear that Act! is helping you stay organized and manage your large client base. 

  ### 14. Essential for Database Management with Mail Merge Perks

**Rating:** 0.5/5.0 stars

**Reviewed by:** Jodie F. | Realtor, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Act!?**

I love Act!'s mail merge feature, which allows me to print out labels and customized letters. It really helps me with database management by remembering important details like dates, addresses, emails, spouses' birthdays, and children's birthdays.

**What do you dislike about Act!?**

Since Act! moved online, sometimes the format changes, and it's difficult for me to get it back to the way I like it.

**What problems is Act! solving and how is that benefiting you?**

Act! helps me remember important details like dates, addresses, and birthdays. I love the mail merge feature for printing customized letters and labels.

**Official Response from Leslie Reynolds:**

> Thank you Jodie, for your feedback. We devote a lot of resources to Customer Success because we know it’s critical to our success and hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. In addition, we strive to keep Act! affordable for today's small businesses while delivering meaningful, scalable features and customizability as many other CRMs are significantly more expensive. For example, Act! Premium is currently starting at only $30/user/mo vs. Salesforce at $150, SugarCRM at $85, and Keap at $149. 

  ### 15. Efficient CRM with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Will S.

**Reviewed Date:** November 14, 2025

**What do you like best about Act!?**

I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, especially since we operate in a very regulated business. It's essential for us to have all driver and client information, as well as regulation documentation, in a single, easily accessible location. Additionally, I appreciate that Act! has introduced marketing tools that have been beneficial. We have started utilizing email campaigns, and having all the data associated with our clients and drivers, along with their engagement details, has been particularly helpful. This feature enhances our understanding of client interactions, providing valuable insights that assist in better client management. I also found the initial setup of Act! to be relatively easy compared to other CRMs I've used at different companies, which made the transition smoother.

**What do you dislike about Act!?**

I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable access to real-time information, which is currently not possible with the existing capabilities. The absence of such a feature is a limitation, as I have not seen any capability that allows this kind of connection.

**What problems is Act! solving and how is that benefiting you?**

I use Act! to centralize driver info, client details, and compliance docs, ensuring all files are organized and up-to-date. This streamlines marketing campaigns and enhances client engagement by providing accessible data.

**Official Response from Leslie Reynolds:**

> We're thrilled to hear, Will, that you're using Act! for your contact management and marketing needs. We think it's essential to have a unified solution that lets you easily set up email marketing campaigns and view engagement right in your CRM.  And thank you for including a feature request for Tableau integration. Some of our favorite features come from requests like this. We'll send it along to our product team for assessment. 

  ### 16. An Indispensable CRM Solution for Effortless Contact Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Larry I.

**Reviewed Date:** November 10, 2025

**What do you like best about Act!?**

I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with numerous people while maintaining a good history of our interactions. What I like most about Act! is its capacity to keep an accurate record over time, which significantly aids me in managing my clients and the associated database tasks. These interactions contribute to a more seamless workflow because they allow me to access records and contact hundreds of people at a moment's notice. Additionally, the initial setup of Act! was incredibly easy; a representative from the company helped transfer our old system data into the new setup, which was very straightforward. Lastly, having used Act! for over ten years, I appreciate how the recent updates continue to keep it functioning great.

**What do you dislike about Act!?**

I like ACT as it is and wouldn't change it.

**What problems is Act! solving and how is that benefiting you?**

I use Act! to manage contacts, allowing rapid interactions with many people, maintaining an accurate history of interactions. It enhances workflow ease by offering quick access to records and facilitating client interactions efficiently.

**Official Response from Leslie Reynolds:**

> It's great to hear that Act! helps you manage your customer interactions and data, and it was straightforward and easy to set up. That's really important to us, and we appreciate you leaving this review, Larry! 

  ### 17. Easy to Use but System Crashing Issues

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tayler M.

**Reviewed Date:** January 24, 2026

**What do you like best about Act!?**

I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track of tasks without having to remember them all. Also, I didn't have to do anything for the initial setup as the support team set up everything remotely, which was very convenient.

**What do you dislike about Act!?**

It seems there is a bug and the system crashes when going back and forth between calendars and customer files. It gives a prompt that says please exit the program.

**What problems is Act! solving and how is that benefiting you?**

I use Act! to keep information organized as a customer database. It's easy to use, which I appreciate.

**Official Response from Leslie Reynolds:**

> Thank you for your review, Taylor. We hope you'll reach out to our Support team at 866-873-2006 so we can address the issue you're experiencing when moving between calendars and customer files. 

  ### 18. Act! Feels Intuitive and Organized from Day One

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul C. | Business Development Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 27, 2026

**What do you like best about Act!?**

What I like most about Act! is how intuitive and organized it feels right out of the gate.

**What do you dislike about Act!?**

One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day.

**What problems is Act! solving and how is that benefiting you?**

Act! solves the problem of disorganized contact and customer information by putting everything—communications, tasks, notes, and history—into one centralized system.

**Official Response from Leslie Reynolds:**

> Thank you for your review and feedback, Paul. We really appreciate it! 

  ### 19. Simple, User-Friendly, and Built to Scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Act!?**

Simplicity and user friendly. Scalable for business growth.

**What do you dislike about Act!?**

The only thing that is aggravating is not being able to cut and paste information into the fields.

**What problems is Act! solving and how is that benefiting you?**

It is enabling our business to track customer activity right through the sales cycle. I have used ACT in my last 2 companies, as well as implementing it into Highland Shredding when I joined.

**Official Response from Leslie Reynolds:**

> Thank you for your loyalty to Act! across so many years and companies, that truly means a lot to us! We're glad it's helping you track customers right through the sales cycle. And, we appreciate your feedback about the cut-and-paste issue. We'll make sure that feedback reaches the right team.

  ### 20. Complex Email Marketing Capabilities but Outdated Interface

**Rating:** 2.0/5.0 stars

**Reviewed by:** Molly G. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2025

**What do you like best about Act!?**

I like the complexity of the email marketing routes that Act! allows me to create. This feature enables me to target the segments in my audience very accurately and facilitates sending emails based on user behavior. Additionally, the integration with Outlook is beneficial as it stores email conversations with my contacts in Act!, allowing me to easily track when and what I've communicated with them.

**What do you dislike about Act!?**

I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires modernization for a more intuitive experience. Additionally, setting up Act! is challenging, adding to the difficulty of using the software effectively.

**What problems is Act! solving and how is that benefiting you?**

I use Act! to store customer data and target audience segments effectively through complex email marketing routes, enhancing email-based marketing by behavior.

**Official Response from Leslie Reynolds:**

> Thank you, Molly, for your feedback. We are happy to hear that Act! is helping you segment and target your customers via sophisticated email campaigns. We also appreciate your feedback on the user interface. We are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience! 

  ### 21. ACT Sucks Working with Outlook

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 20, 2026

**What do you like best about Act!?**

Nothing.  We are stuck with you... for now.

**What do you dislike about Act!?**

We have used ACT so long, we are reluctant to jump at this point to another CRM.  Our endless problem for years is that ACT will not stay integrated with Outlook and it fails weekly.  Outlook tosses ACT out for being too slow.  It has been a nightmare.  Thousands of contact data points lost because ACT does not warn us when it goes offline...We have reset it a thousand times and someone in India tells us every damn year that "they are working on it."  Customer Support is clueless.  Whatever.

**What problems is Act! solving and how is that benefiting you?**

It refuses to stay integrated with Outlook Microsoft 365.  Falls out every few days...we have rebooted them back together 100s of times only to see them separate without warning a few days later.

**Official Response from Leslie Reynolds:**

> We are sorry that you’re experiencing this problem. We understand it's frustrating and want to help. We hope you’ll give our Support team another try at 866-873-2006.

  ### 22. As Great as Ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike K. | Direct of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2025

**What do you like best about Act!?**

ACT for years has been my go to client management and retention system.  Years ago when I first started using ACT, it was incredibly solid as a way to manage a calendar, appointments and the most simple of correspondence.  This version offers features that I didn't know I needed and makes the experience of using ACT again - the best choice for me and my organization.  From the initial conversation with the Sales team to the live onboarding session and support, once again ACT continues to exceed my expectations.

**What do you dislike about Act!?**

There isn't anything I don't like about Act.

**What problems is Act! solving and how is that benefiting you?**

The ability to manage all of my conversations with my customers and provide them with timely offering updates and materials.  The other bonus is the ability to track our campaigns and tailor make an offering to the best customers.

**Official Response from Leslie Reynolds:**

> Thanks for letting us know how Act! has helped you manage and grow your business over the years, Mike. We are thrilled to know that Act!'s new front-office features bring meaningful value to your organization. 

  ### 23. ACT as a CRM for marketing efforts

**Rating:** 3.5/5.0 stars

**Reviewed by:** Tracy R. | Director of Operations, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2020

**What do you like best about Act!?**

I have been using ACT for 21 years. It is a great program with tons of bells and whistles. We use ACT for our marketing team as well as for our own company marketing. We load databases into the ACT program to work with our marketing campaigns. Our team is able to create beautiful reports to send to clients. You have tons of features that you can use on the ACT program - depending on needs. ACT has alot of custom features that could be used for different services.

**What do you dislike about Act!?**

ACT is continually upgrading their software and requiring companies to update or lose their support. The upgrade process is a strain on businesses who are satisfied with the product as is. ACT is also lacking in the latest and great features like build in phone as well as email integration with webmail.

**What problems is Act! solving and how is that benefiting you?**

Marketing and sales require continual documentation to keep up with appointments and contacts. Their CRM has great tools and alarms to help businesses keep up  appointments and tasks at hand. ACT offers tons of reporting options that help clients see our progress with their campaigns.

**Official Response from Leslie Reynolds:**

> Thank you for taking the time to share that Act! is making your workday a little easier, especially with managing your marketing campaigns and keeping track of your appointments and tasks. We love hearing from our customers, so thanks again for sharing - this made our day!


  ### 24. Flexible, Customizable Database for Contacts and Notes

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about Act!?**

It doesn't lock you into a structure.  It can be easily customized to fit your industry and it has one database for me to keep my contacts and notations.  It is also very cost effective.

**What do you dislike about Act!?**

Requires more steps than I would like to get to accomplish my goal.  It can be a bit out-dated and it does have a very limited AI platform.

**What problems is Act! solving and how is that benefiting you?**

It is giving me a centralized database to keep all my networking information and is very secure.  It has a low cost and a one-time license option which is much easier for my business.  It has been around for quit a while and is much easier to use and compile than spreadsheets.

**Official Response from Leslie Reynolds:**

> We appreciate your review, letting us know that Act! manages all of your customer and networking information in one place, and you can easily customize it to your specific industry needs. And stay tuned for more exciting AI functionality coming soon! 

  ### 25. Flexible Upgrade with a Very Good Search Facility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about Act!?**

very good search facility & much more flexible than the on-premise version we had previously.

**What do you dislike about Act!?**

you have to open or preview the history notes to see any in colour or bold etc.

**What problems is Act! solving and how is that benefiting you?**

Helping us to target key customers & potential key customers.

**Official Response from Leslie Reynolds:**

> Thank you for taking the time to leave this review. We appreciate it! 

  ### 26. Too many changes

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sharon N. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2025

**What do you like best about Act!?**

Act has always been a great database for keeping track of clients and prospects as well as scheduling meetings, calls and activities. It was easy to customize and very reliable. It was clean and easy to access the calendar check the daily calendar.

**What do you dislike about Act!?**

Recent changes have made Act! unreliable and more difficult to use. Menus have been changed and procedures have become more complicated. The worst part is that it is unreliable. The monthly calendar often displays evening meetings on the next day’s schedule, forcing users to use a different view of the calendar to get accurate information. It worked the way it was, so why all the changes?

**What problems is Act! solving and how is that benefiting you?**

Scheduling meetings and keeping track of contacts.

**Official Response from Leslie Reynolds:**

> Thank you for your review, Sharon. We appreciate your feedback and want to let you know that we are committed to bringing a modern, elegant, and user-friendly design to our applications to optimize performance and efficiencies for our customers. We are sorry to hear that you have experienced an issue with your calendar. What you describe sounds like an odd time zone defect, and we would love to hear more and work with you to resolve the issue. Please contact our Support team at  https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. 

  ### 27. My experience has always been positive.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Discount Siding Supply, LP (Kristina) K. | Office Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2025

**What do you like best about Act!?**

I love the fact that I can have all of my customer information and data in one location.  They also have great customer service.

**What do you dislike about Act!?**

I dislike that it has a lot of unneeded information that my company does not utilize so it can seem busy.

**What problems is Act! solving and how is that benefiting you?**

Act! gives my company the database to have all of our customer information and paperwork stored in one location.

**Official Response from Leslie Reynolds:**

> Thank you, Kristina for your review. It means a lot to us! 

  ### 28. Effortless to Use with an Intuitive Interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ron M. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Act!?**

easy interface. very easy to use. i like the search features

**What do you dislike about Act!?**

sometimes it is buggy and freezes. difficult to add user fields

**What problems is Act! solving and how is that benefiting you?**

Collecting all of my contacts and let's me categorize them

**Official Response from Leslie Reynolds:**

> Thanks for your review, Ron! We're continually releasing updates to address any bugs and improve our customers' experience and interface. If you continue to have issues adding user fields, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. 

  ### 29. User-Friendly Tool That Keeps Us Organized

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trey D.

**Reviewed Date:** December 03, 2025

**What do you like best about Act!?**

I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles. Thanks to these features, Act! is an indispensable tool for my business.

**What do you dislike about Act!?**

Nothing

**What problems is Act! solving and how is that benefiting you?**

I find Act! keeps me organized and user-friendly, making my work more efficient.

**Official Response from Leslie Reynolds:**

> It's music to our ears when our customers tell us how Act!'s user-friendly design enhances their productivity by streamlining their operations! We are happy to hear that Act! is helping you organize your business, Trey. Thanks for taking the time to leave this review. 

  ### 30. Ease of Use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lori M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2025

**What do you like best about Act!?**

They are constantly doing updates and changes

**What do you dislike about Act!?**

sometimes the updates can be hard to figure out on your own

**What problems is Act! solving and how is that benefiting you?**

keeping all communication in 1 place

**Official Response from Leslie Reynolds:**

> We appreciate your review, Lori! 

  ### 31. Easy to Use but Feels a Bit Outdated

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jamie P. | Business Development + Strategic Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Act!?**

It's simple to use and very user friendly.

**What do you dislike about Act!?**

Seems a little outdated honestly but I do enjoy.

**What problems is Act! solving and how is that benefiting you?**

It's simplifying email marketing for my team. We can use the clients and leads we already have in Act to do our email marketing easily, especially with the new web version.

**Official Response from Leslie Reynolds:**

> Thank you for your review, Jamie. We are happy to hear that Act! is simplifying email marketing and that you and your team find it user friendly. We appreciate your comments and are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience! 

  ### 32. 20+ year user of Act

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas D. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2023

**What do you like best about Act!?**

My firm does Employment Candidate Generation.  Act gives me the ability to store my contacts and find them very quickly if I receive a call.   It is great to be able to look up previous contacts and sort them in seconds.  I can also store resumes and documents with the contact.

I have clients in industries where I work with them many times.  With the look-up feature, it is very easy to find and create a list of the names that I have previously generated

**What do you dislike about Act!?**

The transfer of contacts from Excel into Act has some problems. I get databases rejected all of the time.  In addition,  when I import contacts, I should be able to import either by first and last name or by full name.  You can't import First Name - Last Name in separate field contacts.

When I paste an email address into an Act contact, Act puts the email in the last field that I used, instead of the email field.  The only way to fix the problem is to restart ACT.  This happens probably 50% of the time that I use ACT.

**What problems is Act! solving and how is that benefiting you?**

Act gives me access to the information that I want in seconds.  It, also, gives me the ability to segment information however I want it which is a major advantage.  I can bring up a record on a person who calls me in a matter of seconds while they are on the phone.  I can also  use the database to make calls and send emails.

**Official Response from Leslie Reynolds:**

> Thank you, Thomas! We love hearing from our long-term customers and enjoy learning how Act! is helping their businesses around the world. And, thank you too for letting us know about your import issues - this is not the experience we strive to provide. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions. 


  ### 33. Act! is great

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2025

**What do you like best about Act!?**

Ease of use, B2B functions and the huge amount of data it keeps. I'm at 16K + contacts

**What do you dislike about Act!?**

Every once in a while I need tech help to fix a problem.

**What problems is Act! solving and how is that benefiting you?**

Just keeping all my contacts and data in one easy to use program for B2B operations.

**Official Response from Leslie Reynolds:**

> Thanks for your review and sharing that Act! is helping you manage your B2B data! 

  ### 34. Efficient, Reliable, and User-Friendly CRM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aakash T. | Operations and Strategy, Consulting, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2025

**What do you like best about Act!?**

What I appreciate most about Act! is its user-friendly interface. It’s easy to navigate and doesn’t require a steep learning curve, which helps the whole team adopt it quickly

**What do you dislike about Act!?**

Act! could offer more seamless integrations with other tools we use. Expanding integration options would make workflows smoother

**What problems is Act! solving and how is that benefiting you?**

Act! helps us organize customer information and manage our sales pipeline efficiently. Its tracking and automation features save time, prevent missed opportunities, and allow our team to make data-driven decisions that improve overall productivity

**Official Response from Leslie Reynolds:**

> It's great to hear, Aakash, that Act!'s intuitive user interface accelerated your team's adoption and utilization, allowing you to experience the benefits of improved productivity and time savings more quickly. Thank you for letting us know! 

  ### 35. Have been using ACT! since 1993, when it was a DOS program!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chandler C. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 12, 2025

**What do you like best about Act!?**

No matter what the shortcomings have been through the years, I use ACT! daily & couldn't live w/o it!
It's grown as my business has grown & both 3rd party add-ons & growing versatility of ACT! has helped me keep up w/the demands of my business & my customers

**What do you dislike about Act!?**

There are some programs I'm using, like RingCentral, that don't interface w/ACT! Wish they did.

**What problems is Act! solving and how is that benefiting you?**

The ability to increase my marketing communications through Marketing Automation- my territory covers a # of states & it's not feasible for me to drive & see each customer or prospect.

**Official Response from Leslie Reynolds:**

> Thank you, Chandler, for letting us know that Act! (and Act! Marketing Automation) is helping you manage your business and keep you in close touch with your customers! We really appreciate your review! 

  ### 36. I have been using ACT since 2008.  I need it to organize my contacts during my business day.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gary K. | Futures Broker, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about Act!?**

During "business hours"  it is very important for me to arrange my day in order to get the most contacts out of it. Every body is Sooooo busy these days and even when you nail people down to a meeting on the phone they still often don't answer the phone.  Nothing gets accomplished unless you have a live person on the phone and act helps me to arrange my day, my week to maximize these contacts and turn them into business.

**What do you dislike about Act!?**

the cloud version is so slow to interface with what I am doning on my desktop.  I make more than a hundred calls a day.  When I make changes in my data base and send those changes to my cloud to keep, the buffering sometimes takes a minute -or two.  Multiply a minute or two aby 100 callls and you are talking about a wasted hour and a half of waiting.

**What problems is Act! solving and how is that benefiting you?**

I see you recently made some changes to the History tab.  You people could let me know when you make changes like that after using it for a year.  I have to go in there and figure out a way to take notes on the conversation and roll the contict out on my calendar for future conversation.

**Official Response from Leslie Reynolds:**

> We really appreciate your feedback, Gary, and are happy to hear that Act! is helping you manage your high-volume telephone and scheduling outreach. We are sorry to hear that you've experienced slow upload times. We recently released an update focusing on speed improvements and hope you see the improvements right away. If you continue to experience issues, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. 

  ### 37. the experience has been outstanding

**Rating:** 4.0/5.0 stars

**Reviewed by:** Admin A. | Accounting Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 19, 2025

**What do you like best about Act!?**

incredibly intuitive and reliable platform that has significantly improved the way we manage customer relationships and internal processes

**What do you dislike about Act!?**

One area for improvement is the user interface, which could benefit from a more modern look and feel

**What problems is Act! solving and how is that benefiting you?**

The contact management features are robust, and the ability to track interactions, schedule follow-ups, and customize data fields has made our team more organized and efficient. One of the things we value most is how easy it is to tailor ACT! to our specific needs—whether through templates, reports, or integrations.

**Official Response from Leslie Reynolds:**

> Thank you so much for your review and for letting us know that Act! has helped streamline your customer relationship management and internal processes. We're especially glad to hear that its flexibility and contact management features are making your team more efficient.

We also appreciate your feedback on the user interface. We're excited to let you know that our cloud-based solution, Act! Advantage includes a refreshed UI to enhance usability and visual appeal, and more enhancements are on the way as we continue to evolve the platform based on user feedback like yours.

  ### 38. Act provides all the tools to manage my contats and deal flow

**Rating:** 4.5/5.0 stars

**Reviewed by:** Reiner M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about Act!?**

It seamlessly and easily tracks all my activity with clients, referral sources, and lenders.

**What do you dislike about Act!?**

The one feature wish it had the ability to tie a company to a group instead of just a contact. For example, I work with a wide variety of alternative lenders that provide different kinds of commercial financing.   I differentiate the lenders by placing contacts that work for that lender in appropriate groups for the landing programs they provide, ie "Commercial Real estate Lenders that Lend to Bars & Restaurants". If the contact for that lender leaves that lending company, I would still like to maintain the company name in that group as a lender that provides that specific type of financing.

**What problems is Act! solving and how is that benefiting you?**

It makes keeping track of contacts very easy.

**Official Response from Leslie Reynolds:**

> Hi Reiner! It's great to hear that Act! is helping you track your clients and contacts! I have forwarded your feature request to our dev team. We really appreciate your feedback. Thank you! 

  ### 39. Loyal ACT! User for over 35 years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steven C. | President/CEO, Enterprise (> 1000 emp.)

**Reviewed Date:** December 15, 2022

**What do you like best about Act!?**

The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper professional management of prospects and clients. ACT! has always been the main focal point of my business relationship process to ensure that I can be up-to-date and relevant and stay ahead of my marketing, sales and support communications with my prospects and clients. The program is extremely easy to use and has always continued to improve and fine-tune the performance and benefits. I also use Handheld Contact to keep the synchronization between my mobile device and my computer up to date. I have used ACT! from the very first day of its' launch back in April of 1987 and will continue to be a loyal user.

**What do you dislike about Act!?**

Very few items come up that cause me to be concerned or frustrated with ACT!. After using this incredible program for over 35 years, When I see that there are some areas that might need some updating or possibly new capabilities that need to be added, it seems that they are included in one of the future updates that come along.

**What problems is Act! solving and how is that benefiting you?**

Complete and accurate details of every prospect and client that I work with, as well as all of my agents across the country that work with me. I never have the challenge of not having the details or contact information that I need as well as what phase a person is in within my sales process or training process.

**Official Response from Leslie Reynolds:**

> Thank you, Steven! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!


  ### 40. Managed a large contact database for decades

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2025

**What do you like best about Act!?**

Flexibility in adding new fields and in being able to group contacts. Customer support has also improved considerably in the past few years, with fast response times and helpful techs.

**What do you dislike about Act!?**

ACT can be difficult to upgrade - and a few times we've lost features we used and liked after desktop upgrades. That fact might push us to using or at least trialing the cloud version.

**What problems is Act! solving and how is that benefiting you?**

Managing and grouping incoming contacts and sales requests and organizing sales leads and the best opps to pursue.

**Official Response from Leslie Reynolds:**

> Thank you for letting us know Act! is helping you manage your contacts and organize your sales pipeline. We appreciate your review! 

  ### 41. ACT! review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ellie P. | Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 05, 2025

**What do you like best about Act!?**

Being able to see all the pertinent data on one page.  Being able to note and schedule contact with customers and prospects.

**What do you dislike about Act!?**

That the online version is so different from the desktop version.

**What problems is Act! solving and how is that benefiting you?**

Being able to do mass emails quicker is awesome.  Such a time saver.

**Official Response from Leslie Reynolds:**

> Thanks for your review, Ellie! 

  ### 42. Stale software

**Rating:** 4.0/5.0 stars

**Reviewed by:** craig b. | Owner Broker, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2025

**What do you like best about Act!?**

I really like our shortcut tools on the desktop version.

**What do you dislike about Act!?**

The web-based version does not have any shortcut tools it's a shame the act has been around a long time, and you're ahead of the curve as far as shortcut tools. Those tools would be a game changer. Mid-management and upper management company I'm not sure if you're not looking forward or considering the fact a lot of people have used the desktop version in the past and are switching to other products, think a little out-of-the-box and how you can recapture some of those clients and be different than everyone else. I'm happy to give you half an hour of my time to consult with you to drive the company forward if you like. I'm guessing it's more profitable to move everyone off the desktop version to the web-based product, but you still need to retain some of the key elements you have printing printing labels also to with the shortcut tools,

**What problems is Act! solving and how is that benefiting you?**

Not the best question we use it as a glorified rolodex in phone book the marketing tools that you have built into it don't quite integrate into other products out there for marketing

**Official Response from Leslie Reynolds:**

> Thanks for your feedback, Craig. I have forwarded it to our dev team. We are continually updating our cloud version with feature updates, and we hope you'll check it out again soon! 

  ### 43. Decades of Dependable, User-Friendly Service with Act!

**Rating:** 5.0/5.0 stars

**Reviewed by:** MARINA  P.

**Reviewed Date:** August 27, 2025

**What do you like best about Act!?**

I love Act!'s user-friendly interface, making it easy to manage my business database efficiently. It interacts well with other software, like Outlook, enhancing its usability. The support team is very efficient, assisting with database transfers seamlessly, which I greatly appreciate.

**What do you dislike about Act!?**

nothing

**What problems is Act! solving and how is that benefiting you?**

I find the product manages my business database effectively with 5,800 clients, ensuring seamless information location and integration with Outlook, all while being user-friendly.

**Official Response from Leslie Reynolds:**

> We love hearing that Act! is helping you manage your business, Marina. Thank you for letting us know! 

  ### 44. ACT!  is just what I need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2019

**What do you like best about Act!?**

I have tried other database software and I love the ease of the product and the reports I can generate

**What do you dislike about Act!?**

I am a one person office so sometimes I don't get things updated as I should and therefore, I don't use all of it's features, unfortunately.

**Recommendations to others considering Act!:**

The upfront cost was a big budget item for a single business owner, but I can justify how I use it daily like other software.  In addition, I purchased the latest version because my computer had crashed, so I am glad now to have the "cloud" version so I don't have to externally back up all the time.    

**What problems is Act! solving and how is that benefiting you?**

I like to use the tasks feature and it works very well as  reminders for me .

**Official Response from Leslie Reynolds:**

> We are thrilled to hear that Act! is still helping you run your business, after all of these years! Thank you for taking the time to leave this review. 

  ### 45. Easy Mobile Access, with great cusomer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Act!?**

Ease of use and easy access to mobile use. Customer support and onboarding has been brilliant.

**What do you dislike about Act!?**

Some features are over complicated. Previous features are misisng.

**What problems is Act! solving and how is that benefiting you?**

Easy updating of customer records and integration with my diary

**Official Response from Leslie Reynolds:**

> Thank you for your feedback - we really appreciate you taking the time to let us know that Act! is easy to access via mobile!


  ### 46. Long Time User

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marc B. | Vice President - National Sales Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2023

**What do you like best about Act!?**

The ability to send personalized mass emails and letters.

**What do you dislike about Act!?**

I had a 8 GBs of memory which  is what the web site said was the minimum but you really need at least ``16 GB.  I got a new 32 GB computer and it runs super smooth.

**What problems is Act! solving and how is that benefiting you?**

It gives me the ability to categories my clients and prospects in groups and then send them specific communications that are personalized.  I can send 500 communications in a day and it looks like I sent a personalized email to every one of them.

**Official Response from Leslie Reynolds:**

> Hi Marc, it's exciting to hear from our long-term customers - especially those leveraging the power of CRM and the time savings that come with marketing automation! We hope you'll reach out to our support team for assistance with your Outlook integration at https://www.act.com/resources/contact/ or call 866-873-2006 as we want to help however we can.


  ### 47. Very happy with Act!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will W. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2025

**What do you like best about Act!?**

Keeping track of my contacts and calls / emails, and although I do not do a lot of e-marketing, I like the new marketing automation.

**What do you dislike about Act!?**

About 50% of the time I call support, I cannot understand the person on the phone as English does not seem to be their first language.

**What problems is Act! solving and how is that benefiting you?**

Act! gives me an easy to search CRM that enables me to keep in touch with existing customers as well as find new ones.

**Official Response from Leslie Reynolds:**

> Thank you for taking the time to leave this review, Will. It means a lot to us! 

  ### 48. Has flaws, but the best that I've found.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joe D. | President. Head Cook and Bottle Washer, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 27, 2025

**What do you like best about Act!?**

The way it can coordinate To Do's, Calls, Meetings, Opportunities, Detailed client information

**What do you dislike about Act!?**

To do, Call and meeting notes need a date and time stamp. I've communicated this for years to ACT! but to no avail. One of the add-on companies include it in their array and it was one of the main reasons I bought their product. You finally cleaned up the iPhone app, but it was a long time coming. There's still no Mac version, which forces me to maintain a separate PC computer basically just for ACT!. Intergration with Outlook doesn't function well even with aftermarket add-ons.

**What problems is Act! solving and how is that benefiting you?**

Acting as my external memory. Everything I do, I tell myself to get it into ACT! so I don't forget it.

**Official Response from Leslie Reynolds:**

> Hi Joe, Thank you for taking the time to provide this feedback and letting us know that Act! is helping you keep track of all of the moving parts and pieces to your business. That said, if you continue experiencing integration issues, please reach out to us at 866-873-2006 - we’d like to help you however we can.  


  ### 49. Using a simplistic CRM - ACT

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sandra B. | Director of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 28, 2025

**What do you like best about Act!?**

I have used many CRM's and ACT is the easiest. I can get a good look at my company contacts, notes and activities with minimal effort. I love the pop-up reminders for tasks I have set. Also very easy to implement. Customer Support and Onboarding is great.

**What do you dislike about Act!?**

Although it has some reporting capabilities, I wish it had more.

**What problems is Act! solving and how is that benefiting you?**

ACT helps me to know what is going on in everything company including prosects, active clients, past clients and allows me to prioritize what client to work with and how.

**Official Response from Leslie Reynolds:**

> Thank you, Sandra, for taking the time to leave this review. It's great to hear that Act! is helping you manage your clients and prospects and prioritize your work - with popup reminders for your important tasks! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story: it's easy - just paste the following link into your browser to get started. We hope to hear from you! Thanks again for sharing, and we wish continued success to you! 


  ### 50. Toby Huff Act Reveiw 2025

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Plastics | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2025

**What do you like best about Act!?**

I have used it since 1999 and only one I have experience with over the decades.

**What do you dislike about Act!?**

1) This Survey was hard to get to. 
2) That Act now holds me hostage to my history, customers and prospects because I have to pay a "ransom"/subscription of over $600.00 / year. I am really pissed off about this. I used to pay for this as a stand alone and did not risk loss of my data of over 25 years. 
3) I have never been able to setup my outlook calendar on this program.

**What problems is Act! solving and how is that benefiting you?**

None that I use. I do not use all of the features of Act that I could.

**Official Response from Leslie Reynolds:**

> We're sorry to hear that you had a poor experience and have reached out in an attempt to resolve your issues. 


## Act! Discussions
  - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote
  - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote
  - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote
  - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote
  - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote

- [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+10%3A00%3A38+-0500&secure%5Bsession_id%5D=9c44a58e-f598-4629-bbf7-ce30af961bea&secure%5Btoken%5D=d711e2cdd914f2bb32390927fb39c6deb821b869a75a4325eb50ab8c091addd3&format=llm_user)
## Act! Integrations
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews)
  - [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews)
  - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews)
  - [Xero](https://www.g2.com/products/xero/reviews)

## Act! Features
**Sales Force Automation**
- Contact & Account Management
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Product & Price List Management
- Quote & Order Management
- Customer Contract Management

**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Marketing Automation**
- Email Marketing
- Campaign Management
- Lead Management
- Marketing ROI Analytics

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Customer Support**
- Case Management
- Customer Support Portal
- Knowledge Base
- Call Center Features
- Support Analytics

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Reporting & Analytics**
- Reporting
- Dashboards
- Forecasting

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Mobile & Social**
- Mobile User Support

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Document & Content Mgmt.
- Performance and Reliability
- Output Document Generation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - CRM**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top Act! Alternatives
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