--- title: Google Marketing Platform Reviews meta_title: 'Google Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 300 reviews by the users' company size, role or industry to find out how Google Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 300 scale: '5' date_modified: '2026-06-30' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Marketing Platform Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 300 ## About Google Marketing Platform Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. ## Google Marketing Platform Pros & Cons **What users like:** - Users appreciate the **unified integration** of Google Marketing Platform, simplifying campaign management and performance analysis. (4 reviews) - Users value the **integrated campaign management** in Google Marketing Platform, making data-driven decisions and tracking performance effortless. (3 reviews) - Users appreciate the **ease of use** of Google Marketing Platform, enjoying its seamless integration of data and tools. (3 reviews) - Users value the **efficiency** of Google Marketing Platform, enjoying streamlined data management and smarter decision-making. (3 reviews) - Users value the **integrated performance tracking** of Google Marketing Platform, simplifying data analysis and campaign management. (3 reviews) - Analytics (2 reviews) - Analytics Insights (2 reviews) - Users value the **easy setup** of Google Marketing Platform, streamlining campaign management and performance analysis effectively. (2 reviews) - Platform Capabilities (2 reviews) - Reporting Features (2 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Marketing Platform challenging, particularly for those new to analytics or ad tech. (3 reviews) - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for beginners and smaller teams. (3 reviews) - Users find the **complex setup** of Google Marketing Platform challenging, particularly for those new to analytics and ad tech. (2 reviews) - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. (2 reviews) - Users find Google Marketing Platform **expensive** compared to alternatives, especially for smaller businesses with limited resources. (2 reviews) - Users find the **usability poor** , often requiring training due to its overwhelming and complex nature. (2 reviews) - Training Difficulty (2 reviews) - Users find the **complex usability** of Google Marketing Platform requires hands-on training to grasp its capabilities effectively. (1 reviews) - Complex User Interface (1 reviews) - Difficult Learning (1 reviews) ## Google Marketing Platform Reviews ### 1. Wouldn't say the best, but ya the worth it **Rating:** 3.5/5.0 stars **Reviewed by:** Sam A. | Digital Marketing Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Google Marketing Platform?** The easy trafficking set is the best part in these channels and post the updations, optimization of the campaigns became very easy. **What do you dislike about Google Marketing Platform?** There are other products in the market, which have better options than Doubleclick, I believe it is high time Google being the industry giant, consider the bight Ideas of today's startups, as it will only add value to its already existing fame. **Recommendations to others considering Google Marketing Platform:** If you'd like to learn basics for Digital Marketing, and you know adwords a bit, this is the best platform to step up. Be it for Bid Management or Campaign Management **What problems is Google Marketing Platform solving and how is that benefiting you?** I use Doubleclick for reporting, this is the closest product to Google Analytics, this will help me support my Google Analytics conversions support and attribute to the respective ad interaction ### 2. Web marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Google Marketing Platform?** the power of google marketing platform is in simplicity and performance **What do you dislike about Google Marketing Platform?** What i dislike in Google Marketing Platform is the dependecy to google technology **What problems is Google Marketing Platform solving and how is that benefiting you?** Analytics Data studio ### 3. A platform that helps bring everything together. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel V. | Ad Ops Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** This was just recently updated to be called Campaign Manager. I love how the platform is essentially seamless. DoubleClick Campaign manager which I worked on the most also known as DCM integrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. It allows you to traffick ads via the DCM server and allows a user to pull reports on data to better understand performance and where you can improve. **What do you dislike about Google Marketing Platform?** I dislike the reporting portion of the software. It can be very confusing to understand what kind of report it is that a user would be pulling. I have had to reach out to DCM support multiple times to better understand what report I would be pulling when I needed specific information but over time, it becomes easier. You definitely need to ask the right questions. **Recommendations to others considering Google Marketing Platform:** It is fantastic tool to use when you want seamless reporting across multiple platforms. **What problems is Google Marketing Platform solving and how is that benefiting you?** Our biggest use for this is using it as a DSP and implementing pixels also known as 1x1s to track conversions and landing pages. It is a great tool to use and since we use other google products as well, it makes everything seamless. ### 4. Meh for display great for search **Rating:** 3.5/5.0 stars **Reviewed by:** Mark N. | Chief Digital Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about Google Marketing Platform?** The DoubleClick Search solution is by far the market leader over Marin and Kenshoo. Implementation is fantastic and easy to use. The system is also great at managing multiple isolated datasets, and controlling users permissions for access. **What do you dislike about Google Marketing Platform?** For Double click search It need lots of improvement in reporting and segmentation, business tables are heading in the right direction but needs to be fully supported throughout the product to hit the mark. On the Display side of the business its just needs a complete re thinking, setting up and reporting out on digital marketing should not be so complicated. **Recommendations to others considering Google Marketing Platform:** I have not found any Display campaign management solution that I really like, If ind that they are all cumbersome to build out campaigns, traffic and report out of. I do love the Doubleclick Search side of the product, if they could make the display side work as easy as the search side then this would be killer. **What problems is Google Marketing Platform solving and how is that benefiting you?** Needed a solution for tracking all marketing via a single platform to eliminate double counting and factor in multitouch interactions. This has allowed us to report and plan better with all paid channels, we still need a solution to factor in non paid interactions. ### 5. Decent **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2019 **What do you like best about Google Marketing Platform?** Google Marketing Platform is ok but I wish it were easier to use. **What do you dislike about Google Marketing Platform?** It's hard to use - the reporting is not easy to read. **What problems is Google Marketing Platform solving and how is that benefiting you?** It's hard to use - the reporting is not easy to read. ### 6. DoubleClick works perfectly **Rating:** 4.0/5.0 stars **Reviewed by:** Sherine A. | Real Estate, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Google Marketing Platform?** Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms. **What do you dislike about Google Marketing Platform?** Within DoubleClick Managment (DCM) there are placements, ads, and creatives. The ads are created after a creative unit is assigned to the placement. I've noticed sometimes the ads default to "inactive" which doesn't allow you to track the unit. I have not figured out how to prevent this rather I just ensure all ads are set as "active". **Recommendations to others considering Google Marketing Platform:** I wouldn't suggest trafficking display campaigns that don't have significant budgets because there won't be much insight to gain from minimal budget or dollars spent. **What problems is Google Marketing Platform solving and how is that benefiting you?** The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn. ### 7. Google platform performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2019 **What do you like best about Google Marketing Platform?** Search volume and expected performance is mapped out in advance. **What do you dislike about Google Marketing Platform?** Haven’t found anything yet except for understanding Ai /3Dvideo advertising **What problems is Google Marketing Platform solving and how is that benefiting you?** Visabikity and transparency allows for clearer ROI ### 8. Display Network for buying and selling advertising. **Rating:** 4.0/5.0 stars **Reviewed by:** Jomal G. | accounting , Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Marketing Platform?** This net work is for buying or selling and advertising the technologies into one flat form. it helps to mange the files or folders to open in a quick and easy way and integrate the work and media creation from one corner to the other corner. it is really helpful in the form of video and other files to run quickly. able to manage the data into a secure and faster manner and also the display and other videos and files. **What do you dislike about Google Marketing Platform?** I don't have any other concerns over using this product and I find it easy way of accessing the files and videos in a click and it is very much appreciated by everyone in the company and everyone likes it. it is the best way of thing done in a faster manner and accessing the files and the display of videos and files. through managing the cannels and mobiles and also the desktop **Recommendations to others considering Google Marketing Platform:** best and easy to use **What problems is Google Marketing Platform solving and how is that benefiting you?** saving the time through double click marketing to access the files in a faster manner ### 9. A seamless platform that brings all engines together **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Google Marketing Platform?** I like that DoubleClick allows and reports on data from multiple engines so it's one place where I can quickly see and access performance. It's also very beneficial that users are able to input their own KPI based on metrics and formulas. **What do you dislike about Google Marketing Platform?** There isn't much I dislike about Doubleclick. Sometimes uploading bulksheets can take awhile and it will show there was an error when there wasn't. I've had to contact customer service a few times to figure out what the error was and at the end figured out it was just a glitch with the system. **Recommendations to others considering Google Marketing Platform:** I think it's a great tool and platform to house in and bring together all your engines to one place you can access and report on data. **What problems is Google Marketing Platform solving and how is that benefiting you?** Using the data shown in Doubleclick, we are able to see what campaigns (ads, keywords) are performing the best and optimize them. We also use the bid strategies to ensure we pace towards budget and not go over or under the budget planned. ### 10. The best option ever created for managing your Programmatic campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Google Marketing Platform?** First of all I love the fact that DBM is the only DSP allowing advertisers to take part in Youtube inventory. The inteface is beautiful, fast and intuintive. Support is quick and always friendly, which is definetly one of the most important things from a client perspective. **What do you dislike about Google Marketing Platform?** Same as I love that this is the only platform allowing acces to YT inventory, I also dislike tha G is making it restricted for other platforms to compete in the same market. I can't think of anything else I dislike from DBM. After having worked with more than 3 different DSP I can only say that DBM is the best. **Recommendations to others considering Google Marketing Platform:** Spend some time reading all the wiki directory that Google has created. By doing this you will fully understand and embrace all the power and possibilities of this platform. They really took good care of creating a wiki easy to access, read and explore. If you have previously used other DSP, you won´t find big differences when you start using it. The interface is really intuitive and despite each DSP calls the campaign structure differently, you will quickly learn how to use it. **What problems is Google Marketing Platform solving and how is that benefiting you?** We got prio access to youtube inventory and have the option to run programmatic campaigns in this platform. Thanks to DBM we can accesss the inventory of the main ad exchanges fro display, video and native. The fees are not low but it is totally worth it. ### 11. DoubleClick - Useful but Clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2018 **What do you like best about Google Marketing Platform?** I think the biggest selling point is how integrated this is with other products we are already using. **What do you dislike about Google Marketing Platform?** The interface is clunky and difficult to navigate. I think the UI could use a lot of improvements and could be streamlined to improve the user experience. The price point is also a tough pill to swallow. **Recommendations to others considering Google Marketing Platform:** Just know that at this price point you might expect the product to be "cleaner" and more streamlined than it really is. The price can be prohibitive for smaller agencies. But this does vastly improve most agencies ability to properly pace and monitor campaigns. The support team is very helpful and is a very important resource to utilize when using this product. **What problems is Google Marketing Platform solving and how is that benefiting you?** The biggest benefit is how integrated this is with products we already use. This is a huge help for managing client budgets and pacing appropriately throughout an entire flight. ### 12. DCM - Great use for all advertisers and clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Google Marketing Platform?** DCM reporting is the best it gets. Can be broken down into such detailed reports and insights. **What do you dislike about Google Marketing Platform?** It's a bit hard to learn at first. Once you get the hang of it, it's a masterpiece. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use this for actualized reporting to send to our clients. ### 13. I use this program everyday and it is extremely organized and helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Google Marketing Platform?** very organized program, efficiently allows me to pull large data sets and pull in only what I need. **What do you dislike about Google Marketing Platform?** If its your first time in the program it can be a bit confusing and overwhelming but as you learn and play around it'll become easier **What problems is Google Marketing Platform solving and how is that benefiting you?** Pulling large sets of data to analyze and write reporting metrics and insights, super easy to pull in only metrics that I need without having an excess amount of information. ### 14. Good product if used effectively **Rating:** 4.0/5.0 stars **Reviewed by:** Nikki H. | Director of Digital Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Google Marketing Platform?** We are able to prove a lot of our advertising campaigns with the tags that we can create with the DCM platform. This allows us to show a more in depth review of campaigns for our clients. **What do you dislike about Google Marketing Platform?** The software is a little difficult to use and the platform just changed so it is difficult to find some all tabs. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are showing greater ROI for our clients with the data we get from DCM ### 15. Organized & Straught Forward **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Marketing Platform?** Having no experience with trafficking, it was very easy for me to figure out DFP almost completely in about a month. They have video tutorials on everything so if you ever are confused or need a little extra help, you can just watch a video. **What do you dislike about Google Marketing Platform?** After using DFP myself and all my coworkers will notice that the program will start go go very slow, so every so often you’ll have to close out your window and open a new one. This usually helps, but then you lose your work spot so it can be annoying. **Recommendations to others considering Google Marketing Platform:** The company I worked for also used a few other smaller trafficking programs, but DoubleClick was by far the most straight forward and easiest to use **What problems is Google Marketing Platform solving and how is that benefiting you?** My company uses this program to traffick ads to various sites. We work with very big retailers as well as well known brands, so it is important that we can ensure smooth uploading and clear organization between campaigns. ### 16. Industry Leader for Advertiser Ad Operations Suite **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Google Marketing Platform?** DDM is the complete package for any agency looking to track their digital media banner campaigns across the web. What I like best is the ease of use, the robust reporting and response customer support. **What do you dislike about Google Marketing Platform?** What I dislike about DDM is that like other Google products they don't play well together. Since DDM is used as a third party ad server, ad tags generated from DDM can be used in other Google DoubleClick servers specifically DBM or DFP. Though they are from the same company on basically the same platform, stats can vary widely. Large discrepancies.. **Recommendations to others considering Google Marketing Platform:** Give DDM a serious consideration. There is a reason why more than half of agencies use DDM. **What problems is Google Marketing Platform solving and how is that benefiting you?** DDM allows us to track our digital marketing campaigns we have running with publishers and ad networks/ It allows us not to rely on publisher reporting which for all we know is falsified. DDM tracks our campaigns performance and gives us the ability to run reporting we would otherwise rely on the publisher for. ### 17. DCM Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Google Marketing Platform?** I like that I can get in depth reporting for my digital campaigns. It helps me and my team figure out which campaigns are working well and which aren't and therefore optimize our campaigns **What do you dislike about Google Marketing Platform?** There isn't too much to dislike, but it can sometimes be a bit confusing. Also, there isn't a direct line of contact if we need help with anything **Recommendations to others considering Google Marketing Platform:** This is definitely a great tool, especially for reporting. Only issue is a direct contact to get help **What problems is Google Marketing Platform solving and how is that benefiting you?** DoubleClick is beneficial to me because we are able to see how many clicks, impressions, etc. our campaigns are receiving ### 18. Best Campaign Manager. Period. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** DoubleClick is the best campaign manager out there. It has every feature you need and more from budget management, audiences, bid strategies, rules, etc. The support is top notch as well. **What do you dislike about Google Marketing Platform?** We are a Fortune 50 company and the sheer scale of our programs has caused performance issues in the past. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use DoubleClick to manage and optimize our search campaigns. It offers powerful reporting features and makes it easy to view performance by device, engine, keyword, query, etc. On top of that, they have their own AI based smart bidding that has helped us optimize campaigns and save time. ### 19. DCM - Good, not great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2018 **What do you like best about Google Marketing Platform?** The interface has definitely improved. I do think they've worked hard to make it easier to digest data this way. The premise of the product is also a helpful way to gather valuable insights online. **What do you dislike about Google Marketing Platform?** I dislike the process of pulling code for different tags to use in campaigns. It can be a bit bothersome and, often times, confusing. It should produce a simpler document than the multiple categories of code it provides with little to no implementation instructions. **What problems is Google Marketing Platform solving and how is that benefiting you?** Our clients use DCM for online digital campaigns. We go in and access these files on the DCM dashboard. It's helpful for providing clients with a third party opportunity for ad tags. ### 20. Effective, efficient, consolidated **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Google Marketing Platform?** Doubleclick is very user friendly from a trafficking and reporting standpoint. It also has many integrations that are helpful when searching for details about campaign setup and has added additional metrics in the reporting section that have helped ease the process of tracking a campaign's progress. **What do you dislike about Google Marketing Platform?** There should be an online chat option for people to get help from a certified staff/support member. I often times have a specific question that I am certain I can find the answer to within DCM, but I do not know where to go. Also, support staff can be a bit slow in responding to flagged issues. **Recommendations to others considering Google Marketing Platform:** It's the only platform I've ever used to traffic out campaigns, so I'm obviously more comfortable with it than I would be with other platforms, but I think it is intuitive and not overly complicated. I would recommend using it. **What problems is Google Marketing Platform solving and how is that benefiting you?** I can pull or set up regular reports to be exported and filtered by creative name, as well as pull results by custom floodlight metric for optimization purposes. When I first started working in DCM 3 years ago, these functionalities were not available, so I appreciate the progress that has been made. ### 21. Creating Clicktrackers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Google Marketing Platform?** DoubleClick is my agency's go-to software to traffic our placements across both Display and Paid Social. It's intuitive and reliable. **What do you dislike about Google Marketing Platform?** It would be great if reporting capabilities were slightly better. I'd love to not only have raw data as I export conversions/form submits on-site, but would also love the ability if DCM could spit out graphs that could present the data in a visually appealing way. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use DoubleClick as a second source of truth when analyzing on-platform conversions. ### 22. Great Analytical Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Google Marketing Platform?** I like that DoubleClick Digital Marketing can be personalized to fit your advertiser's needs/requests. We can filter by creative size or creative type or geography etc and present the client with tons of helpful information. It updates in real time. **What do you dislike about Google Marketing Platform?** I dislike the general format that it exports to read data, although after a few steps you can personalize it to your preferences each time. **Recommendations to others considering Google Marketing Platform:** Join! It's so helpful. **What problems is Google Marketing Platform solving and how is that benefiting you?** We solve campaign optimizations, deep dives into reporting and daily reporting. ### 23. Double click **Rating:** 3.0/5.0 stars **Reviewed by:** kailie r. | kitchen consultant, Executive Office, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Google Marketing Platform?** I enjoy the many options in design for ads **What do you dislike about Google Marketing Platform?** I dislike how slow the program takes to finalize **What problems is Google Marketing Platform solving and how is that benefiting you?** Creating more ads in a shorter period of time ### 24. Provides Solid Analytics to Help Maximize Campaign Effectiveness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Google Marketing Platform?** DCM provides the ability to track a campaigns effectiveness, from clicks and CTR to performance by each individual unit size and type (i.e. static banners, rich media inline, pre-roll video, etc.) **What do you dislike about Google Marketing Platform?** The site is very word-heavy and could benefit from easy to read charts that would show effectiveness or places to concentrate optimization on at a quick glance. **What problems is Google Marketing Platform solving and how is that benefiting you?** DCM allows us to track the effectiveness of different unit types and allows our clients to track the effectiveness of our products against other mobile ad buys they are running, giving us an opportunity to stand apart from other competitors. ### 25. DCM sports an intuitive UI and robust reporting capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** David M. | Integrated Media Planner, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Google Marketing Platform?** Google’s emphasis on consistent design and easy-of-use carries through into its ad products, especially DCM. The similarity between DCM and Google’s consumer products (e.g. Gmail, Drive) makes it easy for somewhat with little experience to hit the ground running. DCM’s reporting interface is similarly intuitive, and makes it very easy to pull everything from basic performance reports to larger attribution analyses. **What do you dislike about Google Marketing Platform?** Adding new media vendors and creating new user accounts are difficult processes, and could use refinement. **What problems is Google Marketing Platform solving and how is that benefiting you?** DCM allows my media agency to track and report on digital media performance. ### 26. Integrated Solutions From Google **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** DoubleClick works brilliantly with the rest of the Google advertising suite. For seamless monitoring, tracking and launching of multiple advertising campaigns simultaneously, DoubleClick makes for an elegant solution. **What do you dislike about Google Marketing Platform?** The weakest element of DoubleClick is the fact it is so multifaceted. The DoubleClick platform is comprised of a wide number of elements that have been manufactured to create a modern feeling product which can very easily overwhelm and confuse new users. **Recommendations to others considering Google Marketing Platform:** Regular training to use the entire suite is mandatory as this will help allow practices to streamline when executing more complete optimisation. **What problems is Google Marketing Platform solving and how is that benefiting you?** The biggest problem we have been able to use DoubleClick for has been through the use of search insights. DoubleClick allows users to harness SEO tracking to gain user insights. ### 27. Good Product! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Google Marketing Platform?** I liked that I was able to manage my campaigns from one product. It allowed me to ensure creative was set up correctly as well as the tagging. **What do you dislike about Google Marketing Platform?** How manual it is! I wish there was a way to copy/automate. **Recommendations to others considering Google Marketing Platform:** Make sure this is the right product for you. It does many things but if your company isn't set up to use it properly/aren't trained well it could easily be a deterrent. It's a smart product that gets the job done and it's constantly evolving and improving with customer feedback. It's important to note, there are other products out there that do the same thing but with this one you have Googles backing! That's important! **What problems is Google Marketing Platform solving and how is that benefiting you?** I'm solving launching my campaigns and managing them. ### 28. Google Basic UI/UX Makes Adoption and Use Easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2018 **What do you like best about Google Marketing Platform?** I rather like that this feels a lot like other Google marketing applications. We could use other solutions to consume 1st and 3rd party audience but this makes it familiar with our teams who are doing AdWords and other tactics in other tools. **What do you dislike about Google Marketing Platform?** There's not a lot to dislike. We are very happen with the solution overall. **What problems is Google Marketing Platform solving and how is that benefiting you?** We use this effectively to buy programmatically against audience providers like HG Data and Pacific Data Partners. This allows us to target the profiles of companies that matter the most to us. ### 29. Market Leading Exchange for Programmatic Experts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Google Marketing Platform?** Doubleclick is easy to use, the inventory is fantastic and it gives advertisers the best inventory and placements for their budget **What do you dislike about Google Marketing Platform?** It is expensive annually which is why often advertisers use other exchanges **Recommendations to others considering Google Marketing Platform:** If you have a good understanding of programmatic, I would definitely recommend this product to add to other exchanges or DSP's you might use. **What problems is Google Marketing Platform solving and how is that benefiting you?** The inventory is brilliant, especially for brand awareness. As it's a google product, it's easy to navigate. ### 30. It helps **Rating:** 3.0/5.0 stars **Reviewed by:** Eric T. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** We can set a Doubleclick cookie to tell us what sections of our sites people are browsing. Doubleclick will then judge the type of adverts they might like to see from what they're browsing. **What do you dislike about Google Marketing Platform?** more people will erase or disable cookies, this could prevent us from tracking customer's behavior. **What problems is Google Marketing Platform solving and how is that benefiting you?** Doubleclick just has crazy penetration in the agency world and other vendors haven't provided great use cases or features that would get the agency to switch ### 31. DCM easy to navigate, providing data across multiple channels **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** It's easy to navigate the system - pulling data is easy and they also have pre-designed reports. **What do you dislike about Google Marketing Platform?** Sometimes data provided isn't far enough back- i.e. only provides data for past 3 months instead of a year. Sometimes system crashes on Chrome. **Recommendations to others considering Google Marketing Platform:** take a training **What problems is Google Marketing Platform solving and how is that benefiting you?** Utilized to do quick data pulls in order to gather insights on campaigns, which is beneficial. Would be easier to navigate location section when looking for DMA level data. ### 32. Great service with diverse offerings and reporting capabiltiies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2018 **What do you like best about Google Marketing Platform?** I have use DMB and love its functionality. By offering the ability to find the users who could be the ones most interested in your solutions, companies can aim to target the people most likely to convert or purchase. **What do you dislike about Google Marketing Platform?** Nothing to dislike, perhaps some better support... **Recommendations to others considering Google Marketing Platform:** Great insights into marketing campaign performance, I would recommend having training before using. **What problems is Google Marketing Platform solving and how is that benefiting you?** Helped us target clients who are likely to convert. ### 33. Easy to use, but buggy **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Supervisor, Programmatic Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Google Marketing Platform?** Love the search functionality! very easy to search for segments and apply targeting at any level **What do you dislike about Google Marketing Platform?** I dislike the bugs especially within TrueView. many times im unable to save my changes **Recommendations to others considering Google Marketing Platform:** none at this time. **What problems is Google Marketing Platform solving and how is that benefiting you?** I'm able to spend very large budgets in a short period of time without any external support ### 34. Meh it's Google what do u expect **Rating:** 4.0/5.0 stars **Reviewed by:** Gigi S. | Dir. Social , Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Google Marketing Platform?** I love that this is Google/you can't do your job w/o it **What do you dislike about Google Marketing Platform?** I don't like all the new automation. It's easy to use. **Recommendations to others considering Google Marketing Platform:** Easy to use. **What problems is Google Marketing Platform solving and how is that benefiting you?** SEO, SEM etc. ### 35. integrate search campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** James C. | Director of Advertising Operations, Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about Google Marketing Platform?** It's a good way to set rules for Bing, Yahoo and AdWords campaigns in a comprehensive way. while you'll still want to use all of the individual platforms, it's a great way to make mass changes, **What do you dislike about Google Marketing Platform?** not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way. **Recommendations to others considering Google Marketing Platform:** Make sure you have people to manage the search platforms **What problems is Google Marketing Platform solving and how is that benefiting you?** Instead of logging into both bing and adwords to make optimizations, DoubleClick makes it easy to control both ### 36. reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan R. | Digital Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Google Marketing Platform?** Very easy to follow and use when reporting **What do you dislike about Google Marketing Platform?** bigger discrepancy than other platforms that have been used in past **What problems is Google Marketing Platform solving and how is that benefiting you?** checking discreps for digital reporting purposes ### 37. Doubleclick for all! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Google Marketing Platform?** This platform is used across multiple agencies and accounts so once you learn it, you can apply anywhere you go. **What do you dislike about Google Marketing Platform?** A lot of times, if there is an issue, Doubleclick is often unapologetic in the turn around time to fix/update **What problems is Google Marketing Platform solving and how is that benefiting you?** Again, this product is used at numerous places and it helps streamline day to day activities and is generally familiar to all ### 38. Marketing Review **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley T. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Google Marketing Platform?** It’s very convenient and easy to learn. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels. **What do you dislike about Google Marketing Platform?** I dislike the reporting portion of the software. It can be very confusing to understand what kind of report it is that a user would be pulling. **Recommendations to others considering Google Marketing Platform:** Easy to use honest program **What problems is Google Marketing Platform solving and how is that benefiting you?** Running holistic campaigns across multiple channels. ### 39. Industry benchmark tool for Search **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Google Marketing Platform?** Ease of use compared to other tools such as Marin and AMO, bid strategies usually work to target ROAS or CPA. Reporting functionality is smooth easy to set up dashboards etc. and automated emails with visualizations for other stakeholders. **What do you dislike about Google Marketing Platform?** Can be tricky to control budget pacing - reducing target ROAS or CPA does not usually mean a slowdown in spend. Campaign budgets have to be manually adjusted unlike AMO. **Recommendations to others considering Google Marketing Platform:** Support can thin for SMEs so consider the level of expertise you have in-house as pretty much have to be self-sufficient. **What problems is Google Marketing Platform solving and how is that benefiting you?** International accounts are much easier to manage and merge into one bid strategy. Reducing CPA on PLA campaigns a major benefit to date. ### 40. DoubleClick for Search **Rating:** 3.5/5.0 stars **Reviewed by:** Dana B. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Google Marketing Platform?** The largest benefit is that all search accounts can be consolidated into one UI. As a larger advertiser we have multiple accounts with each engine and it's not always easy to make large scale optimizations if there is no tool like DDM in place. **What do you dislike about Google Marketing Platform?** The cost. The fee is based on ad spend that is being pulled into the DDM UI whether you are using any of their bid optimization tools or not. **Recommendations to others considering Google Marketing Platform:** Be open to their betas and keep testing. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are consolidating all of our search accounts with DDM and are also working on automating bidding. We have a very complicated business model that includes a verification process and has a delay in revenue reporting because of that. The DDM account team has provided endless support from their end to find a solution, whether it's bid strategies, business data or their inventory feed. ### 41. The "standard" for online ad trafficking but methodologies for counting is all Google **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** Intuitive, interface is customizable to your needs, it's what everyone seems to use **What do you dislike about Google Marketing Platform?** Reporting on metrics like viewability is on Google's methodology. How they count conversions, geo, etc is all based on what they say, not backed by a third-party that is unbiased and not part of the ecosystem. **Recommendations to others considering Google Marketing Platform:** Use it in conjunction with another partner for accountability **What problems is Google Marketing Platform solving and how is that benefiting you?** Reporting and metrics. ### 42. Good products! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Google Marketing Platform?** The DBM and DCM platforms are very straightforward and easy to navigate. I use this on a daily basis at my agency and the accompanying Academy for Ads tutorials are very helpful. **What do you dislike about Google Marketing Platform?** Currently there are quite a few bugs/issues that occasionally interfere with daily operations (ie. adding campaigns into the Doubleclick Bid Manager), but the Google help desk is very responsive and provides good assistance. **Recommendations to others considering Google Marketing Platform:** Great for overall campaign and bid management, but can have some bugs and it really affects the performance day to day. **What problems is Google Marketing Platform solving and how is that benefiting you?** I'm in programmatic media and using the DBM and DCM platforms on a daily basis for managing campaigns and programmatic ad buying in real time. It's nice that any updates done in one DoubleClick product gets updated automatically in another product. ### 43. Media Planner **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed J. | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Google Marketing Platform?** the ability to track and optimize campaigns **What do you dislike about Google Marketing Platform?** on boarding new campaign, the process could be improved **What problems is Google Marketing Platform solving and how is that benefiting you?** effectively place and manage client campaigns ### 44. Great Way To Manage Multiple Engines **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Google Marketing Platform?** I love how easy it is to use the DoubleClick interface! **What do you dislike about Google Marketing Platform?** Sometimes when uploading a bulksheet of changes, DoubleClick will show errors and not push everything through to the engines. It can be frustrating to match up IDs to every asset and if they are incorrect, you’re surely have errors. **What problems is Google Marketing Platform solving and how is that benefiting you?** DoubleClick helps our team manage multiple different engines and make Omni channel optimizations. ### 45. DCM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Google Marketing Platform?** I think its a great way and the industry leader of tracking client clicks. **What do you dislike about Google Marketing Platform?** The interface is a bit confusing and I still find myself fishing around for campaigns. Its a bit clunky to me. **What problems is Google Marketing Platform solving and how is that benefiting you?** Paid ads. This is used in conjuction to DBM for our company and this sets up the campaigns well. ### 46. An Esteemed Platform for Digital Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2018 **What do you like best about Google Marketing Platform?** Properly Placement of a Product to the right and needy people and advertise in different types. **What do you dislike about Google Marketing Platform?** The analysis that provides is not so useful for me. **Recommendations to others considering Google Marketing Platform:** One of the best place for getting a result oriented analytics you can expect. **What problems is Google Marketing Platform solving and how is that benefiting you?** A campaign of a virtual product for Display Advertising help me a lot. ### 47. It’s a standard marketing tool for any advertiser. **Rating:** 5.0/5.0 stars **Reviewed by:** Ulises S. | Sr. Manager, Marketing Science, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Google Marketing Platform?** It’s fkexibility to monitor digital campaigns. I also enjoy the reporting capabilities. **What do you dislike about Google Marketing Platform?** It does not have user level data, but I guess that’s why you have logfiles stores in a gap environment. **What problems is Google Marketing Platform solving and how is that benefiting you?** Marketing ### 48. Although great. Interface can be a bit messy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2018 **What do you like best about Google Marketing Platform?** I love the capabilities of this product and how powerful it is. We’re mostly using google DFP now but will get access to clients dashboard occasionally **What do you dislike about Google Marketing Platform?** Not too user friendly. Very scattered and all over the place **Recommendations to others considering Google Marketing Platform:** Continue to improvis UX. Understand the product is mostly used by experienced professionals but a lot of younger people entering the industry find it hard to start with DCM **What problems is Google Marketing Platform solving and how is that benefiting you?** It’s a norm in the industry here in Toronto. All agencies use it to traffic their digital assets. By using DCM, were able to speak the clients language and provide less barriers to working with us ### 49. Very slow, but worth it. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Marketing Platform?** It's very transparent and allows us to keep our vendors accountable on a daily basis. **What do you dislike about Google Marketing Platform?** The program is terribly slow, especially the reporting/attribution tab. This is incredibly frustrating. Help articles are also not very helpful. **What problems is Google Marketing Platform solving and how is that benefiting you?** Switching out ad creative is pretty seamless and no new tags are needed to send to direct publishers. ### 50. So easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Laura H. | Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Google Marketing Platform?** DoubleClick is so easy to use and very intuitive **What do you dislike about Google Marketing Platform?** Interface is constantly changing so the need to relearn the functionality is needed **What problems is Google Marketing Platform solving and how is that benefiting you?** Reach/frequency goals now being set up ## Google Marketing Platform Discussions - [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) - 1 comment, 1 upvote - [View Google Marketing Platform pricing details and edition comparison](https://www.g2.com/products/google-marketing-platform/reviews?page=2&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-07-02+20%3A15%3A57+-0500&secure%5Bsession_id%5D=50302d6b-b9bb-49f9-b469-af41eae4f48a&secure%5Btoken%5D=c462b070e24d5671a57153a7cc8b15f45dae453e88723fc581243ac73eb4af4a&format=llm_user) ## Google Marketing Platform Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Google Marketing Platform Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Google Marketing Platform Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews)