# Google Marketing Platform Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 300 ## About Google Marketing Platform Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. ## Google Marketing Platform Pros & Cons **What users like:** - Users appreciate the **integration of marketing tools** in Google Marketing Platform, simplifying campaign management and decision-making. (4 reviews) - Users value the **centralized campaign management** in Google Marketing Platform, facilitating smarter decision-making and performance tracking. (3 reviews) - Users value the **ease of use** of Google Marketing Platform, seamlessly integrating marketing data for smarter decision-making. (3 reviews) - Users value the **efficiency** of Google Marketing Platform, facilitating easy data management and smarter decision-making across campaigns. (3 reviews) - Users highlight the **comprehensive performance tracking** of Google Marketing Platform, enhancing decision-making and campaign effectiveness. (3 reviews) - Analytics (2 reviews) - Analytics Insights (2 reviews) - Users value the **easy setup** of Google Marketing Platform, streamlining campaign management and performance analysis effectively. (2 reviews) - Platform Capabilities (2 reviews) - Reporting Features (2 reviews) **What users dislike:** - Users find the **complexity of the learning curve** challenging, making the platform overwhelming for beginners. (3 reviews) - Users find the **steep learning curve** of Google Marketing Platform challenging, particularly for those new to analytics and ad tech. (3 reviews) - Users find the **complex setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. (2 reviews) - Users find the **difficult setup** of Google Marketing Platform challenging, particularly for those new to analytics. (2 reviews) - Users note the **high cost** of Google Marketing Platform, which may outweigh benefits for smaller businesses. (2 reviews) - Users find the **usability poor** , often requiring training due to its overwhelming and complex nature. (2 reviews) - Training Difficulty (2 reviews) - Users find the **complex usability** of Google Marketing Platform requires hands-on training to grasp its capabilities effectively. (1 reviews) - Complex User Interface (1 reviews) - Difficult Learning (1 reviews) ## Google Marketing Platform Reviews ### 1. Unified Marketing Insights with a Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Rohit K. | Founder & Digital Marketing Manager **Reviewed Date:** February 14, 2026 **What do you like best about Google Marketing Platform?** I use Google Marketing Platform to bring all my marketing data and campaigns into one place, making smarter decisions easier. It helps me track performance across ads, understand user behavior, and see what's driving results. I love how it brings analytics, advertising, and reporting together in one ecosystem. It makes seeing the full customer journey much easier. Google Marketing Platform is powerful for anyone serious about data-driven marketing because it combines analytics, ads, and reporting all in one. **What do you dislike about Google Marketing Platform?** One thing that could be improved in Google Marketing Platform is the learning curve. For beginners, the interface and setup can feel complex, especially if you're not already familiar with analytics or ad tech tools. **What problems is Google Marketing Platform solving and how is that benefiting you?** I use Google Marketing Platform to centralize marketing data, making smarter decisions. It solves unorganized data and unclear performance issues, allowing me to track ads, understand user behavior, and see true results. I like its unified ecosystem for analytics, ads, and reporting, revealing the full customer journey. ### 2. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Diego A. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 ### 3. Essential suite for web marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Michele C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Google Marketing Platform?** The thing I appreciate most about Google Marketing Platform is the complete integration between measurement, activation, and data analysis. It is a platform rich in features, designed for those who work daily in marketing and need to make data-driven decisions. It is not straightforward for beginners, but it is consistent, scalable, well-integrated with other tools, and if implemented correctly, it becomes a tool used every day to optimize performance and investments. **What do you dislike about Google Marketing Platform?** What I like least about Google Marketing Platform is the initial complexity: it is not an immediate tool and requires technical and strategic skills to be used well. The costs can be high for many SMEs and the value only emerges if the data is truly analyzed and used. Furthermore, without a solid implementation and dedicated resources, there is a risk of having many features but little concrete impact on marketing decisions. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google Marketing Platform primarily solves the problem of data fragmentation and marketing decisions. It centralizes measurement, tag management, attribution, and media activation in a single ecosystem, allowing me to have a clear and consistent view of performance. This helps me understand which channels and campaigns generate real value, to better optimize investments, and to make quicker, data-driven decisions, reducing waste and misinterpretations. ### 4. Impressive ROI That Really Shows When Ads Succeed **Rating:** 5.0/5.0 stars **Reviewed by:** Joanne P. | Communications manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Google Marketing Platform?** I love the return on investment—when an ad is successful, it really shows. **What do you dislike about Google Marketing Platform?** There’s a bit of a learning curve, but once she got past it, everything started to flow smoothly. **What problems is Google Marketing Platform solving and how is that benefiting you?** I’d say the user interface could be improved. I know there’s already an app, but it would help to make it more user-friendly and easier to access and use overall. ### 5. Great Platform for Unified Marketing Reporting and Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Google Marketing Platform?** Google Marketing Platform offers a unified and integrated way to manage all your Google Marketing tools in once place, such as Google Analytics, Google Tag Manager and Google Ads. Its great as you can operate from one platform and handle user administration and integrations across multiple platforms all in once place. The platform dashboards and UX is very user friendly, which saves time mainly for me. Overall its great tool, that was easy to implement and I use it most days. **What do you dislike about Google Marketing Platform?** Overall its great, but its not for beginners and tales a little while to master and get up and running, better integrations with third-party tools would be a plus as well. **What problems is Google Marketing Platform solving and how is that benefiting you?** Essentially it enables us to manage all Google advertising and other analytics and technical products in one platform making it a time-saving application for us. It also allows us to unify metrics all in one place thus making reporting easier. ### 6. Comprehensive Vision of Insights, But the App Can Be Slow **Rating:** 3.5/5.0 stars **Reviewed by:** Jose Angel M. | CConsultor de Marketing y ventas, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Google Marketing Platform?** It allows me to have a holistic view of the most powerful insights of my business. **What do you dislike about Google Marketing Platform?** It is a rather slow and heavy application. **What problems is Google Marketing Platform solving and how is that benefiting you?** We discovered a product that was in demand, which we could offer, but we were not actively selling. ### 7. Powerful all-in-one platform for data-driven marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Pappu K. | Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2025 **What do you like best about Google Marketing Platform?** Google Marketing Platform offers excellent integration with Google Analytics, Ads, and Data Studio. It makes campaign tracking, audience insights, and ROI measurement very simple. The reporting dashboards are user-friendly, and the ability to connect multiple tools in one ecosystem saves time and improves accuracy. **What do you dislike about Google Marketing Platform?** The platform can feel complex for beginners and requires some learning to use effectively. Pricing for enterprise-level features can also be expensive for small businesses. Additionally, integration with non-Google tools could be improved. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google Marketing Platform helps us centralize campaign management across search, display, and video advertising. It provides accurate audience targeting, advanced analytics, and cross-channel attribution, which improves ROI and reduces wasted ad spend. The ability to measure performance in real time helps us make smarter, faster decisions. ### 8. Product review and feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Eric M. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Google Marketing Platform?** What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way easier to connect with the right audience and adjust campaigns on the fly without bouncing between different tools. It’s also super flexible. Whether you’re running a few ads or managing big campaigns across multiple channels, it gives you a clear view of what’s working and helps you spend smarter. Once you get the hang of it, it’s a really powerful tool. **What do you dislike about Google Marketing Platform?** The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’s ecosystem or advanced marketing tools. It takes time to really understand how all the pieces fit together. Also, it’s definitely built more for bigger teams and companies. If you’re a smaller business or don’t have a lot of technical support, it can feel like overkill — and some of the features you’re paying for might go unused. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google Marketing Platform solves the problem of having marketing data, media buying, and performance tracking all spread out across different tools. By bringing everything into one system, it saves a ton of time and makes it easier to actually use the data to improve campaigns instead of just collecting it. For me, it’s been a big benefit in terms of efficiency and decision-making. I can quickly see what’s working, what’s not, and make adjustments without having to pull reports from five different places. It’s also helped improve targeting and campaign performance because everything is connected and optimized in real time. ### 9. Best Platform to Advertise your Business and Boost Your Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Amit G. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Google Marketing Platform?** Google Marketing Platform is one stop solution where you can create campaign, setup tracking and analyze performance. **What do you dislike about Google Marketing Platform?** Its costly than other marketing platforms. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google marketing platform help me create campaign, set up events, and analyze performance. (App, Website). All things happen on one platform that's why I like this. ### 10. Easy to use and time saving. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Google Marketing Platform?** That it allows users to create and run virtual machines Cloud Storage and also provides scalable object storage for developers and enterprises. **What do you dislike about Google Marketing Platform?** The Free Tier provides limited access to many common Google Cloud products and services even though it is free of charge. **What problems is Google Marketing Platform solving and how is that benefiting you?** Byllowing me to store large amounts of data and perform big data analytics to gain insights into customers. ### 11. Excellent plateform. **Rating:** 5.0/5.0 stars **Reviewed by:** Aparna B. | Online marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2024 **What do you like best about Google Marketing Platform?** Excellent and reliable secure plateform . **What do you dislike about Google Marketing Platform?** Surching the data is hard to finding and so very confusion anf it's not friendly. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google cloud is very helpful In the marketing and so friendly . ### 12. Google Marketing Platform is the best thing to streamline your marketing spend across channels! **Rating:** 4.5/5.0 stars **Reviewed by:** Arpan M. | Growth Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Google Marketing Platform?** Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand to fine-tune its campaigns across the product marketing cycle. **What do you dislike about Google Marketing Platform?** One place for analytics and marketing(Video, display and search) with state of the art marketing tools makes it the preferred destination for any brand to kickstart their performance marketing campaigns on the Google platform. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google display has worked very well for remarketing funnel drop-offs and hence helped in improving retention. It has also provided a stable revenue-generating advertising channel in search advertising. ### 13. Integrated marketing solutions for every marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan M. | Affiliate Network Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Google Marketing Platform?** The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across multiple channels. **What do you dislike about Google Marketing Platform?** Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for small marketers. **What problems is Google Marketing Platform solving and how is that benefiting you?** Google Marketing Platform solving our problem of running holistic campaigns for our merchants across multiple channels. It provides us with innovative marketing solutions for our travel merchants with contextual targeting and geo-targeting. ### 14. Google Marketing Platform Suite integration with GA using GTM **Rating:** 5.0/5.0 stars **Reviewed by:** Shayan S. | Technical Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Google Marketing Platform?** Google Marketing Platform consists of different tags like Google AdWords Remarketing and Google AdWords Conversion, which we set up in our Google Analytics account using GTM, which is super straightforward **What do you dislike about Google Marketing Platform?** Google Marketing Platform Premium consists of Analytics 360,Tag Manager 360, Search & Ads 360 and Display Video 360, which all are premium paid products most applicable to big enterprises **What problems is Google Marketing Platform solving and how is that benefiting you?** Google Ads is a productive tool that brings new customers to our e-commerce websites.All Ads server either through Google SERP pages,Display Ad etc can be tracked in a single Google Marketing Platform instances easily ### 15. Very easy integration **Rating:** 4.5/5.0 stars **Reviewed by:** Adan B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Google Marketing Platform?** The integration whit the customer journy **What do you dislike about Google Marketing Platform?** Integration with platforms outside to google **What problems is Google Marketing Platform solving and how is that benefiting you?** The sending campaigns to my customers ### 16. Essential but deliberately complex **Rating:** 2.5/5.0 stars **Reviewed by:** Rachel P. | Senior Director, Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2022 **What do you like best about Google Marketing Platform?** You can't do digital marketing without it and it's nice that all the products are in the same family- google analytics, google tag manager, google ads, etc. **What do you dislike about Google Marketing Platform?** All of the platforms keep updating and i feel like they are deliberately complex so you have to watch endless videos or work with a vendor to use them properly. **What problems is Google Marketing Platform solving and how is that benefiting you?** Putting ads on google, tracking web site traffic and analyzing data , installing codes on my website for tracking things in our crm and other partners such as Facebook ads ### 17. Review of Search Ads 360 (SA360) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Google Marketing Platform?** SA360 is the leading PPC campaign management platform, with advanced reporting and bid strategy management capabilities; an all-in-one solution that works across Google, Bing/MS Ads and other PPC platforms. **What do you dislike about Google Marketing Platform?** New UI (Sept 2022) is buggy - avoid it until it's more stable or campaign ROI can be impacted. Not all of the bid strategy types/options available in Google Ads ae available in SA360; a limitation, but one that might be driven by Google more than the SA360 team. **What problems is Google Marketing Platform solving and how is that benefiting you?** Achieving targets for PPC campaigns using both onsite and phone conversions ### 18. The Most Popular Ads Management tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Google Marketing Platform?** Google Marketing Platform is the most trustful and impactful platform for publishing your ads. It provides an easy interface for managing your ads, and you can also analyse your ads run, which is too profitable for your business. **What do you dislike about Google Marketing Platform?** As a fresher for setting up for the first time, you will require some good knowledge about the software. In addition, some tools are complex to understand. **What problems is Google Marketing Platform solving and how is that benefiting you?** So many businesses I got for my freelancing through google marketing platforms, my client efficiently targeted for my running ads champions, which is so benficial for me. ### 19. All your Google Marketing Connection, in one convenient place! **Rating:** 4.0/5.0 stars **Reviewed by:** M H. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Google Marketing Platform?** In the Google Marketing Platform, the ability to access all your marketing tools in one place is a bit of a time saver. No more jumping around from page to page or bookmarking important analytic pages. You can manage them in one place, and on top of that, create some valuable integrations and connections between them. **What do you dislike about Google Marketing Platform?** Other than being sort of a Google Collection page, it proves no more value in the end. The convenience makes it simple to use when in need of all platforms, but I find myself going to the pages individually in the future. That being said, when working with clients, I found that the Google Marketing platform provided a valuable addition to my services. I can fully imagine a big company getting even more value out of this. **Recommendations to others considering Google Marketing Platform:** When you are looking for an all-in-one platform for your Google Tools, the Google Marketing platform will prove its value. If you work in a small company with many clients/team members, the Marketing Platform is an excellent tool for all online marketing work. **What problems is Google Marketing Platform solving and how is that benefiting you?** One advantage that helped is from an organizational perspective. When working with clients, I found it easier to have everything located in one place. It gave access to my clients' accounts without compromising their privacy and made the overall workflow a bit easier. From a client's perspective, it was also assured that all their information was collected in a good place. ### 20. All google marketing connections at our fingertips. **Rating:** 5.0/5.0 stars **Reviewed by:** Muskan A. | Digital Marketing Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Google Marketing Platform?** Here is the ability to access all the marketing tools at your fingertips. You can manage them in one place. It is best when integrated with google ads. Actually, this is the best app for promoting products. **What do you dislike about Google Marketing Platform?** Its drawback is that it is very expensive and not recommended for small businesses. **What problems is Google Marketing Platform solving and how is that benefiting you?** It is very easy to use , if you have any query then you can go to the help really good section, it is best for large businesses and it is best when integrated with google ads. ### 21. Had worked on Display & Video 360 and Campaign Manager 360, currently working on Data Studio **Rating:** 3.5/5.0 stars **Reviewed by:** Subhash A. | Senior Executive - Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Google Marketing Platform?** The visualization tool Data Studio is good, especially when integrated with google platforms like google ads. Google Display Video 360 is a good platform for scaling display campaigns. **What do you dislike about Google Marketing Platform?** Not recommended for small businesses as the services are expensive. Integration of platforms outside google for data studio is not that good. Power BI does a better job with this. **What problems is Google Marketing Platform solving and how is that benefiting you?** The free Visualisation tool helps immensely in building daily dashboards. Unlike Power BI these reports can be accessed by multiple people for free. The pie charts are good. ### 22. A very easy and helpful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Google Marketing Platform?** I love the interface, is very easy to understand and the help section is really good so it doesn´t take a lot of effort and time to get over the platform. If we compare it with competence this product is far beyond the rest. **What do you dislike about Google Marketing Platform?** I dislike the reporting as is not very friendly and also usually it takes a lot to compile a simple report. I think they can improve a lot in this issue. There are similar platforms with better reporting areas. **Recommendations to others considering Google Marketing Platform:** The Quality of support is not great as other competitors have more quality help than Google but you have to use this tool if you are working in a marketing digital agency for sure **What problems is Google Marketing Platform solving and how is that benefiting you?** We have integrated all of our channels in DDM so we have all the data from search, display, programmatic, emailing...and we can also view the conversions and assists that each channel is contributting to. ### 23. User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Google Marketing Platform?** Quick and Easy management of marketing campaigns **What do you dislike about Google Marketing Platform?** Costly as compared to other partners in same field. **What problems is Google Marketing Platform solving and how is that benefiting you?** Managing multiple marketing campaigns under one roof. It saves time. ### 24. Best platform for advertising campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Kunal O. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Google Marketing Platform?** Ad campaign management and integration are my best use cases **What do you dislike about Google Marketing Platform?** I find several menu bars difficult to use. It can be made little more interactive and interesting. **What problems is Google Marketing Platform solving and how is that benefiting you?** It helps me manage my ad campaign better with the set of in-house google platform tools that are integrated within Google Analytics. ### 25. It’s always a please with this software **Rating:** 5.0/5.0 stars **Reviewed by:** Mackenzie C. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Google Marketing Platform?** New way to learn and advertise your business! Get it out there! **What do you dislike about Google Marketing Platform?** N/a nothing I like it all it does the job for me **What problems is Google Marketing Platform solving and how is that benefiting you?** Getting known I appreciate how easy it it with this software ### 26. Google Marketing is the best **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Google Marketing Platform?** Pricing and flexibility of plans with every use. Very easy documentation and easy efforts. It combines analytics with advertising, tagging, and reporting. Very basic knowledge is required to use the tool. Also, lots of video documentation, video tutorials are available in open source which suggests a lot of users are using the platform to do the marketing. Very handy for small business and Research. **What do you dislike about Google Marketing Platform?** Compatibility with many other platforms. Metrics can be used to provide more information. Market to use the pricing is not available everywhere. Pricing plans should be different location wise and this platform is not the best when it comes to developing countries. US seems to the only current market which is huge on this tool. **Recommendations to others considering Google Marketing Platform:** It is easy and effective for marketing. Documentations are plenty and useful. Pricing plan is amazing and useful. AI integrated Ads. I like the idea of pay per click which directs to the platform that is used. and automatically makes it clear and good. Atleast 10% of business purpose is solved when in the beginning stage which grows as much as the number of visits to the platform. Easy growth on small businesses and easy tracks reporting for your business. It leads to the right end user and hence one of the best tools for marketing. Better and efficient spend on the advertising. **What problems is Google Marketing Platform solving and how is that benefiting you?** Marketing a platform using Google Marketing Platform. Using pay per click for a search query has revamped the marketing of the platform. ### 27. Useful Product for Advertising Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Yue S. | Ad Operations Campaign Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2015 **What do you like best about Google Marketing Platform?** It is easy to manage each campaign and set up standard ad, video and any size of ads. The product is very useful for the agency and any advertising company to launch different advertising campaigns. It gathers all the advertising information, report and tags together on one platform. Overall, it is a great platform to manage campaigns. **What do you dislike about Google Marketing Platform?** The New DCM is not straightforward than the previous DFA version. The view is clearer. We can see advertiser, campaign level advertising and creatives under the ads, but it is not easy to set up and associate all creatives and advertising with placements. As long as one tag is wrong or any step in the setting is wrong, the discrepancy between 3rd party report and DFA report is very high. There is no clear instruction of setting up the campaign. I wish we could get more formal instructions of campaign set up including the different advertisements such as banner ad and preroll ads. **Recommendations to others considering Google Marketing Platform:** More training or formal instructions scripts should be available to users. The set up is confusing without clear instructions. **What problems is Google Marketing Platform solving and how is that benefiting you?** This platform is very easy to keep tracking how the advertising perform. As long as our advertiser give us the access to view their report, it is easy for us to track the discrepancy between their DFA report and our report. Whenever they have new tags or new video, we can go to DCM and set it up on our end. Report really helps us to do optimization for our clients. ### 28. Excellent Google brand awareness bystem. **Rating:** 4.5/5.0 stars **Reviewed by:** James P. | Senior Creative Designer, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Google Marketing Platform?** Great marketing solution and nice for easy campaigns monitoring, and targeting capability its wonderful. Easy Google platform to use, reporting ability is also very productive with functional supported integration options. The marketing and advertising power across channels enables easy marketing of services and even products to various customers. **What do you dislike about Google Marketing Platform?** No any at the moment, easy Google software and the training and the support provided its helpful. **Recommendations to others considering Google Marketing Platform:** Very great tool on easy and profitable online business marketing and advertising capabilities is still on top. **What problems is Google Marketing Platform solving and how is that benefiting you?** Business and other services advertising. Easy targeting. ### 29. Google Marketing Platform Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jared S. | Senior Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2020 ### 30. Google Marketing Platform - A Marketer's Best Friend **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny R. | Vice President, Marketing & Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2020 **What do you like best about Google Marketing Platform?** - Google Marketing Platform combines analytics and reporting, advertising, tagging, and SEO all in one - It's a simple to use tool - Very little outside help is needed to run your own campaigns - Lots of video tutorials out there for any help you need **What do you dislike about Google Marketing Platform?** - Wish there was a better sharing economy with Facebook and Instagram channels - Wish that Canada had quicker go-to-market tech from Google (seems like US is always No.1) **What problems is Google Marketing Platform solving and how is that benefiting you?** - Integrated Digital Marketing - Buy-in for one single source of truth (Google Analytics) - Attribution is 95% excellent with Google Marketing Platform, and you can select the attribution you want by channel - We are easily able to track our ROAS from all campaigns ### 31. The best and very effective marketing platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Mutinda K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Google Marketing Platform?** Google Marketing Platform is the best advertising tool which smoothly can integrate many different products. Amazing reporting capabilities and the best thing about this tool is how it redirects the users to the best and suitable audience, and the tool searching functions are very responsive. Google Marketing Platform is also very reliable on different campaigns monitoring and gathering of different data from various platform. **What do you dislike about Google Marketing Platform?** No problem on Google Marketing Platform, if the user has a little understanding on other similar marketing tools, its very simple to use Google Marketing Platform. **Recommendations to others considering Google Marketing Platform:** Quite useful easy marketing and advertising platform which helps the users grow their businesses by leading them to the right end users through many social platforms. **What problems is Google Marketing Platform solving and how is that benefiting you?** Campains tracking, easy data collecting and marketing on different businesses online across multiple platforms. ### 32. For MOST marketers, a must have in the arsenal **Rating:** 4.0/5.0 stars **Reviewed by:** Corby F. | Vice President, Digital Marketing and Performance, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Google Marketing Platform?** The Google Marketing Platform helps you manage your entire digital customer journey from advertising awareness through on site optimization. It is a really well integrated toolkit backed by the strongest marketing analytics platform in the market and some of the best digital media buying tools as well. **What do you dislike about Google Marketing Platform?** The limitations of the platform are the lack of full channel management tools like a CMS and other personalization elements. There is a test and target optimization product but thats about it. **What problems is Google Marketing Platform solving and how is that benefiting you?** The biggest problems to be solved with this toolkit are end to end attribution of media expenditures through conversion (whether online or offline), better and more efficient spend of your advertising investments, a view of the segments that you should target and focus on, and an integrated view through GA 360 analytics. ### 33. The best Google marketing platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Roseli F. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2020 **What do you like best about Google Marketing Platform?** -This product links the user with the correct and appropriate audience, through its reliable clients or customer engagements or insights. -Brand awareness platform and easy for the user in navigation around the system, and the tool has amazing reporting capabilities and the products searching options is great. -Best platform in assembling of various different data from various sources, and they also care for their new Google Marketing Platform, in which they provide clear and straight forward online tutorials for the easy training on getting familiar with this marketing platform. **What do you dislike about Google Marketing Platform?** -Kind of expensive system, bet the performance of Google Marketing Platform is very recommendable. **Recommendations to others considering Google Marketing Platform:** -Google Marketing Platform, is very useful product in business and products marketing or advertising through multiple social media platforms, ensuring that your Ads get where its required and at the right time too. **What problems is Google Marketing Platform solving and how is that benefiting you?** Adverting of different product worldwide with this products, which delivers the business idea or products awareness to the right users or customers leading to the business improvements. ### 34. make my target group smaller and clearer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Google Marketing Platform?** the platform shows a clear target group for my business. and easy to implement it **What do you dislike about Google Marketing Platform?** compare with other platforms, google is more expensive. **Recommendations to others considering Google Marketing Platform:** it s a really handy platform and make work easier **What problems is Google Marketing Platform solving and how is that benefiting you?** I tried to get as much as possible customer form this platform,new strategy ### 35. Do more with Google Marketing Paltform **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen M. | Senior Product Manager, Hayu, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Google Marketing Platform?** Google Marketing Platform covers such a breadth of software from Ad servers, DSPs and Tag Management Solutions. Employing the whole tech stack has it's benefits including being able to seamlessly traffic campaigns in Campaign Manager to buy media within Display and Video 360 and tracking the site performance using GTM. **What do you dislike about Google Marketing Platform?** The support can be a little slow to get back to you and can sometimes lead to long waits only for them to give you the basic explanation of your issue and a log wait to get to that. **What problems is Google Marketing Platform solving and how is that benefiting you?** Migrating clients from a siloed marketing product suite to a one stop shop for advertisers. ### 36. The most solid workhorse ad server **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2020 **What do you like best about Google Marketing Platform?** Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. **What do you dislike about Google Marketing Platform?** Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. **Recommendations to others considering Google Marketing Platform:** Ensure you're aware of all the connections you'd want to set up earlier to make sure the tracking is correctly flowing through to the various systems. **What problems is Google Marketing Platform solving and how is that benefiting you?** Ad serving and attribution. It effectively tracks all our advertising campaigns across 90% of our clients. ### 37. Good performance is achieved with good service. **Rating:** 3.5/5.0 stars **Reviewed by:** Robert H. | Bachelor's degree, Journalism, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2019 **What do you like best about Google Marketing Platform?** I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. **What do you dislike about Google Marketing Platform?** Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. **Recommendations to others considering Google Marketing Platform:** We manage the advertising campaigns covering multiple media, offering a great selection of products taking advantage of all the creative tools and specialists in the commercial advertising traffic. Google Marketing Platform is completely professional for all major brands or agencies. **What problems is Google Marketing Platform solving and how is that benefiting you?** We save a lot of time thanks to Google Marketing Platform, this is our secret key for customer accounts to grow. Like our company through digital campaigns where we have control of the media, it facilitates access to all channels where we improve our business performance. ### 38. Google review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Google Marketing Platform?** What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. **What do you dislike about Google Marketing Platform?** What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. **Recommendations to others considering Google Marketing Platform:** It is best to begin with a small budget and test a lot of features before you set up a big true campaign. Also, watch all the educational videos and guides to better understand how it functions. Also, if you are running a particular campaign case, jump and search about this type of campaign in discussion groups and blogs to have better idea about what works well on the platform and what can work for you. **What problems is Google Marketing Platform solving and how is that benefiting you?** We are using the Google platform to be reaching the right audience, provide useful insights to our clients and necessary data for the marketers. ### 39. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Tom N. | Head of Media, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Google Marketing Platform?** Largely easy to navigate and the set up of campaigns in DV360 is straightforward. **What do you dislike about Google Marketing Platform?** Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. **Recommendations to others considering Google Marketing Platform:** Put time aside to fully understand Campaign Manager before attempting to move forward with other products such as DV360, as it is the foundation of functionality between platforms. Without being able to effectively traffic creatives, for instance, you aren't able to get far in DV360. **What problems is Google Marketing Platform solving and how is that benefiting you?** Ad serving, campaign performance, marketplace deals. ### 40. Best tool for Digital marketing agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav P. | Freelance Projects, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2019 **What do you like best about Google Marketing Platform?** You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. **What do you dislike about Google Marketing Platform?** The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. **Recommendations to others considering Google Marketing Platform:** If you are into digital marketing and have multiple Ads campaign running then its a useful tool to have. **What problems is Google Marketing Platform solving and how is that benefiting you?** The problem of handling multiple ad campaigns and keeping eye on reports was solved using Google Marketing Platform. ### 41. Google Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Aengus B. | Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Google Marketing Platform?** Great diverse options for full-funnel marketing. The only platform needed to effectively market for 75% of businesses **What do you dislike about Google Marketing Platform?** Certain targeting restrictions can limit the ability to have hyper-targeted advertising. **Recommendations to others considering Google Marketing Platform:** Use it, use keyword targeting to reach the most relevant customers who are seeking your product or service **What problems is Google Marketing Platform solving and how is that benefiting you?** Solving the need to have an efficient and effective source of new customers and revenue for business ### 42. The new era of media buying **Rating:** 4.5/5.0 stars **Reviewed by:** Amr E. | Growth Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Google Marketing Platform?** DV360 and all the available inventories that you have access to. **What do you dislike about Google Marketing Platform?** High percentage fee which restricts small companies **Recommendations to others considering Google Marketing Platform:** It's totally worth the fee, but not ideal for young start ups **What problems is Google Marketing Platform solving and how is that benefiting you?** Acquisition and easier media buying process ### 43. The most trusted source for all your data-driven reporting. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Google Marketing Platform?** I like how seamless the dashboard is. DoubleClick Campaign manager ntegrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. trafficking ads is easy via the DCM server and pulling reports for your campaigns is easy. **What do you dislike about Google Marketing Platform?** I dislike that the platform changes a lot, meaning you have to constantly re-learn. **What problems is Google Marketing Platform solving and how is that benefiting you?** The Google platform lets you connect to the right audience, provide useful insights to clients and necessary data for the marketers. ### 44. Effective and efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Google Marketing Platform?** Google Marketing has provided access to better ad serving opportunities. It has provided additional avenues for exposure for a number of service and product based businesses. **What do you dislike about Google Marketing Platform?** For new marketers, or those new to programmatic, it can be difficult to grasp. There are some bugs, setting up ads doesn't work sometimes. **What problems is Google Marketing Platform solving and how is that benefiting you?** With all the data that Optimize 360 puts at our fingertips, we use it daily to build and evolve our customer relationships. ### 45. Amazing & Result Oriented **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2019 **What do you like best about Google Marketing Platform?** It helps us to understand where our business ranks and how to improve. **What do you dislike about Google Marketing Platform?** It should be more easy to understand and easily anyone can understand by just seeing it **What problems is Google Marketing Platform solving and how is that benefiting you?** Doing SEO for my business .. from google console I come to know which keywords are giving me results and which i should change ### 46. Great platform for a marketing agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Google Marketing Platform?** Like all of Google's products they work great when you know how to use them **What do you dislike about Google Marketing Platform?** Googles marketing products are clearly designed for marketing agencies or people with good marketing knowledge not small business owners. **What problems is Google Marketing Platform solving and how is that benefiting you?** We wanted to bring all of the advertising together in one place ### 47. Integrated platform with frequent offers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Google Marketing Platform?** Google Marketing Platform has all of the benefits of a big name brand and is easy to integrate with other platforms. There are frequent offers and discounts available online which can save you money on ad spend. **What do you dislike about Google Marketing Platform?** The website can be a bit tricky to navigate **What problems is Google Marketing Platform solving and how is that benefiting you?** It has helped to extend our brand reach through appearing above other brands in Google search results ### 48. Simple but googles way **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Google Marketing Platform?** The simplicity of the platform makes it easy for staff to use and quick to learn **What do you dislike about Google Marketing Platform?** Has to be used in Google's particular way which stop you designing it using extra databases and the like **Recommendations to others considering Google Marketing Platform:** Ask a proffesional **What problems is Google Marketing Platform solving and how is that benefiting you?** Selling and buyimg ### 49. straightforward to use, wide functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Google Marketing Platform?** very wide functionality for ads of all different formats unlike competitors, support for issues is also commonly available through forums **What do you dislike about Google Marketing Platform?** reports are not as easy to pull as for some other DSPs. the process to generate the data report is still intuitive on Google, but there are other DSPs that are almost one-touch **Recommendations to others considering Google Marketing Platform:** easy to switch to it from another DSP. tagging is also significantly easier than competitors, due to having the Floodlight as a container which can integrate natively into so many website tools as well (eg. Analytics, Tag Manager, etc) **What problems is Google Marketing Platform solving and how is that benefiting you?** having a single integrated source of truth, with deduplication, for enterprise-level client ### 50. The Industry Standard **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin J. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Google Marketing Platform?** Doubleclick is easily the most built out platform on the market. It's incredibly easy to build a campaign but at the same time they offer every nuance you could want in a DSP. The functionality of doubleclick paired with the ability to use floodlights makes DCM the best DSP on the market. **What do you dislike about Google Marketing Platform?** Reporting feature can be complicated and is constantly changing just like the name of the platform. When your using both the ad server and DSP stacked together the functionality is unparalleled, but why is it so difficult to find the proper reporting capabilities. I also think that their customer service team is intentional when they hold back certain pieces of information **What problems is Google Marketing Platform solving and how is that benefiting you?** My agency uses Googles DSP for display advertising. The ability to use both the ad server and the DSP in unison make the DCM product phenomenal for executing campaigns. ## Google Marketing Platform Discussions - [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) - 1 comment, 1 upvote - [View Google Marketing Platform pricing details and edition comparison](https://www.g2.com/products/google-marketing-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+13%3A03%3A27+-0500&secure%5Bsession_id%5D=4bf47ebc-7ad9-487b-8b17-aa7ba5741306&secure%5Btoken%5D=3048cf8d4641d888bb94529da8f22513d62139cc9ac672c519c045426261d443&format=llm_user) ## Google Marketing Platform Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Google Marketing Platform Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Google Marketing Platform Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (217 reviews)