Google Marketing Platform Reviews & Product Details

Google Marketing Platform Overview

What is Google Marketing Platform?

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Google Marketing Platform Details
Product Description

Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.


Seller Details
Seller
Google
Ownership
NASDAQ:GOOG
Company Website
Phone
+1 (650) 253-0000
Year Founded
1998
HQ Location
Mountain View, CA
Total Revenue (USD mm)
$161,857
Twitter
@google
22,626,565 Twitter followers
LinkedIn® Page
www.linkedin.com
224,374 employees on LinkedIn®
Description

Organize the world’s information and make it universally accessible and useful.

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Google Marketing Platform Screenshots

Google Marketing Platform Reviews

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Ad Operations Campaign Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Senior Analyst
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Open Discussions in Google Marketing Platform
Student Researcher
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Pricing and flexibility of plans with every use. Very easy documentation and easy efforts. It combines analytics with advertising, tagging, and reporting. Very basic knowledge is required to use the tool. Also, lots of video documentation, video tutorials are available in open source which suggests a lot of users are using the platform to do the marketing. Very handy for small business and Research. Review collected by and hosted on G2.com.

What do you dislike?

Compatibility with many other platforms. Metrics can be used to provide more information. Market to use the pricing is not available everywhere. Pricing plans should be different location wise and this platform is not the best when it comes to developing countries. US seems to the only current market which is huge on this tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is easy and effective for marketing. Documentations are plenty and useful. Pricing plan is amazing and useful. AI integrated Ads. I like the idea of pay per click which directs to the platform that is used. and automatically makes it clear and good. Atleast 10% of business purpose is solved when in the beginning stage which grows as much as the number of visits to the platform. Easy growth on small businesses and easy tracks reporting for your business. It leads to the right end user and hence one of the best tools for marketing. Better and efficient spend on the advertising. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing a platform using Google Marketing Platform. Using pay per click for a search query has revamped the marketing of the platform. Review collected by and hosted on G2.com.

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Senior Creative Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Great marketing solution and nice for easy campaigns monitoring, and targeting capability its wonderful.

Easy Google platform to use, reporting ability is also very productive with functional supported integration options.

The marketing and advertising power across channels enables easy marketing of services and even products to various customers. Review collected by and hosted on G2.com.

What do you dislike?

No any at the moment, easy Google software and the training and the support provided its helpful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Very great tool on easy and profitable online business marketing and advertising capabilities is still on top. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Business and other services advertising.

Easy targeting. Review collected by and hosted on G2.com.

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Vice President, Marketing & Ecommerce
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

- Google Marketing Platform combines analytics and reporting, advertising, tagging, and SEO all in one

- It's a simple to use tool

- Very little outside help is needed to run your own campaigns

- Lots of video tutorials out there for any help you need Review collected by and hosted on G2.com.

What do you dislike?

- Wish there was a better sharing economy with Facebook and Instagram channels

- Wish that Canada had quicker go-to-market tech from Google (seems like US is always No.1) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Integrated Digital Marketing

- Buy-in for one single source of truth (Google Analytics)

- Attribution is 95% excellent with Google Marketing Platform, and you can select the attribution you want by channel

- We are easily able to track our ROAS from all campaigns Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Google Marketing Platform is the best advertising tool which smoothly can integrate many different products. Amazing reporting capabilities and the best thing about this tool is how it redirects the users to the best and suitable audience, and the tool searching functions are very responsive. Google Marketing Platform is also very reliable on different campaigns monitoring and gathering of different data from various platform. Review collected by and hosted on G2.com.

What do you dislike?

No problem on Google Marketing Platform, if the user has a little understanding on other similar marketing tools, its very simple to use Google Marketing Platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quite useful easy marketing and advertising platform which helps the users grow their businesses by leading them to the right end users through many social platforms. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Campains tracking, easy data collecting and marketing on different businesses online across multiple platforms. Review collected by and hosted on G2.com.

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Vice President, Digital
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The Google Marketing Platform helps you manage your entire digital customer journey from advertising awareness through on site optimization. It is a really well integrated toolkit backed by the strongest marketing analytics platform in the market and some of the best digital media buying tools as well. Review collected by and hosted on G2.com.

What do you dislike?

The limitations of the platform are the lack of full channel management tools like a CMS and other personalization elements. There is a test and target optimization product but thats about it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The biggest problems to be solved with this toolkit are end to end attribution of media expenditures through conversion (whether online or offline), better and more efficient spend of your advertising investments, a view of the segments that you should target and focus on, and an integrated view through GA 360 analytics. Review collected by and hosted on G2.com.

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Social Media Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

-This product links the user with the correct and appropriate audience, through its reliable clients or customer engagements or insights.

-Brand awareness platform and easy for the user in navigation around the system, and the tool has amazing reporting capabilities and the products searching options is great.

-Best platform in assembling of various different data from various sources, and they also care for their new Google Marketing Platform, in which they provide clear and straight forward online tutorials for the easy training on getting familiar with this marketing platform. Review collected by and hosted on G2.com.

What do you dislike?

-Kind of expensive system, bet the performance of Google Marketing Platform is very recommendable. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

-Google Marketing Platform, is very useful product in business and products marketing or advertising through multiple social media platforms, ensuring that your Ads get where its required and at the right time too. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adverting of different product worldwide with this products, which delivers the business idea or products awareness to the right users or customers leading to the business improvements. Review collected by and hosted on G2.com.

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CC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

the platform shows a clear target group for my business. and easy to implement it Review collected by and hosted on G2.com.

What do you dislike?

compare with other platforms, google is more expensive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

it s a really handy platform and make work easier Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I tried to get as much as possible customer form this platform,new strategy Review collected by and hosted on G2.com.

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Media Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Marketing Platform covers such a breadth of software from Ad servers, DSPs and Tag Management Solutions. Employing the whole tech stack has it's benefits including being able to seamlessly traffic campaigns in Campaign Manager to buy media within Display and Video 360 and tracking the site performance using GTM. Review collected by and hosted on G2.com.

What do you dislike?

The support can be a little slow to get back to you and can sometimes lead to long waits only for them to give you the basic explanation of your issue and a log wait to get to that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Migrating clients from a siloed marketing product suite to a one stop shop for advertisers. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
What do you like best?

Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. Review collected by and hosted on G2.com.

What do you dislike?

Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ensure you're aware of all the connections you'd want to set up earlier to make sure the tracking is correctly flowing through to the various systems. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ad serving and attribution. It effectively tracks all our advertising campaigns across 90% of our clients. Review collected by and hosted on G2.com.

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Bachelor's degree, Journalism
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. Review collected by and hosted on G2.com.

What do you dislike?

Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We manage the advertising campaigns covering multiple media, offering a great selection of products taking advantage of all the creative tools and specialists in the commercial advertising traffic. Google Marketing Platform is completely professional for all major brands or agencies. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We save a lot of time thanks to Google Marketing Platform, this is our secret key for customer accounts to grow. Like our company through digital campaigns where we have control of the media, it facilitates access to all channels where we improve our business performance. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. Review collected by and hosted on G2.com.

What do you dislike?

What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is best to begin with a small budget and test a lot of features before you set up a big true campaign. Also, watch all the educational videos and guides to better understand how it functions. Also, if you are running a particular campaign case, jump and search about this type of campaign in discussion groups and blogs to have better idea about what works well on the platform and what can work for you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using the Google platform to be reaching the right audience, provide useful insights to our clients and necessary data for the marketers. Review collected by and hosted on G2.com.

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Head of Media
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Largely easy to navigate and the set up of campaigns in DV360 is straightforward. Review collected by and hosted on G2.com.

What do you dislike?

Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Put time aside to fully understand Campaign Manager before attempting to move forward with other products such as DV360, as it is the foundation of functionality between platforms. Without being able to effectively traffic creatives, for instance, you aren't able to get far in DV360. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ad serving, campaign performance, marketplace deals. Review collected by and hosted on G2.com.

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Marketing and Promotion Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. Review collected by and hosted on G2.com.

What do you dislike?

The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are into digital marketing and have multiple Ads campaign running then its a useful tool to have. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problem of handling multiple ad campaigns and keeping eye on reports was solved using Google Marketing Platform. Review collected by and hosted on G2.com.

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Media Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Great diverse options for full-funnel marketing. The only platform needed to effectively market for 75% of businesses Review collected by and hosted on G2.com.

What do you dislike?

Certain targeting restrictions can limit the ability to have hyper-targeted advertising. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use it, use keyword targeting to reach the most relevant customers who are seeking your product or service Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Solving the need to have an efficient and effective source of new customers and revenue for business Review collected by and hosted on G2.com.

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Growth Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

DV360 and all the available inventories that you have access to. Review collected by and hosted on G2.com.

What do you dislike?

High percentage fee which restricts small companies Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's totally worth the fee, but not ideal for young start ups Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Acquisition and easier media buying process Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how seamless the dashboard is. DoubleClick Campaign manager ntegrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. trafficking ads is easy via the DCM server and pulling reports for your campaigns is easy. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that the platform changes a lot, meaning you have to constantly re-learn. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The Google platform lets you connect to the right audience, provide useful insights to clients and necessary data for the marketers. Review collected by and hosted on G2.com.

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IE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Marketing has provided access to better ad serving opportunities. It has provided additional avenues for exposure for a number of service and product based businesses. Review collected by and hosted on G2.com.

What do you dislike?

For new marketers, or those new to programmatic, it can be difficult to grasp. There are some bugs, setting up ads doesn't work sometimes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With all the data that Optimize 360 puts at our fingertips, we use it daily to build and evolve our customer relationships. Review collected by and hosted on G2.com.

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AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It helps us to understand where our business ranks and how to improve. Review collected by and hosted on G2.com.

What do you dislike?

It should be more easy to understand and easily anyone can understand by just seeing it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Doing SEO for my business .. from google console I come to know which keywords are giving me results and which i should change Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Like all of Google's products they work great when you know how to use them Review collected by and hosted on G2.com.

What do you dislike?

Googles marketing products are clearly designed for marketing agencies or people with good marketing knowledge not small business owners. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to bring all of the advertising together in one place Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Marketing Platform has all of the benefits of a big name brand and is easy to integrate with other platforms. There are frequent offers and discounts available online which can save you money on ad spend. Review collected by and hosted on G2.com.

What do you dislike?

The website can be a bit tricky to navigate Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has helped to extend our brand reach through appearing above other brands in Google search results Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The simplicity of the platform makes it easy for staff to use and quick to learn Review collected by and hosted on G2.com.

What do you dislike?

Has to be used in Google's particular way which stop you designing it using extra databases and the like Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ask a proffesional Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Selling and buyimg Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

very wide functionality for ads of all different formats

unlike competitors, support for issues is also commonly available through forums Review collected by and hosted on G2.com.

What do you dislike?

reports are not as easy to pull as for some other DSPs. the process to generate the data report is still intuitive on Google, but there are other DSPs that are almost one-touch Review collected by and hosted on G2.com.

Recommendations to others considering the product:

easy to switch to it from another DSP. tagging is also significantly easier than competitors, due to having the Floodlight as a container which can integrate natively into so many website tools as well (eg. Analytics, Tag Manager, etc) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

having a single integrated source of truth, with deduplication, for enterprise-level client Review collected by and hosted on G2.com.

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Campaign Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Doubleclick is easily the most built out platform on the market. It's incredibly easy to build a campaign but at the same time they offer every nuance you could want in a DSP. The functionality of doubleclick paired with the ability to use floodlights makes DCM the best DSP on the market. Review collected by and hosted on G2.com.

What do you dislike?

Reporting feature can be complicated and is constantly changing just like the name of the platform. When your using both the ad server and DSP stacked together the functionality is unparalleled, but why is it so difficult to find the proper reporting capabilities. I also think that their customer service team is intentional when they hold back certain pieces of information Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

My agency uses Googles DSP for display advertising. The ability to use both the ad server and the DSP in unison make the DCM product phenomenal for executing campaigns. Review collected by and hosted on G2.com.

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Do you work for Google Marketing Platform?