EmailOctopus Reviews & Product Details

EmailOctopus is an email marketing tool offering a rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business. EmailOctopus’ automation tools enable users to create time-based onboarding and drip email sequences. By sharing the most read content with new subscribers, organizations can keep their audience engaged with their blog, or create a welcome series to introduce new customers with a tempting discount to increase revenue for e-commerce stores. The solution includes an expansive set of email marketing templates which allow users to create responsive campaigns such as beautifully designed newsletters or simple personalized plain text emails. EmailOctopus provides users with real-time, in-depth data on campaign performance, with each click and open tracked alongside the bounces and unsubscribes. Landing pages, inline and pop-up forms, and the Wordpress plugin help organizations grow their contact base to collect email addresses without code or complex integrations. Tools for bounce handling help brands maintain their sender reputation by cleaning unsubscribes, bounces, and complaints from lists automatically. EmailOctopus’ developer API allows for deep integration into existing business websites and the ability to maintain current subscriber lists. EmailOctopus can connect to over 2,000 platforms and services via Zapier, including MailChimp, Salesforce, Shopify, Eventbrite, SurveyMonkey, Gravity Forms, Ticket Tailor, and more.

Seller

EmailOctopus

Discussions

EmailOctopus Community

Languages Supported

English

Overview by

Thomas Evans (Chief Operating Officer at EmailOctopus)

Pricing

Pricing provided by EmailOctopus.

Starter

Free

Pro

from $24/month

View More Pricing Information

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EmailOctopus Media

Create stunning emails in our drag-and-drop editor.

Check open, click, unsubscribe and bounce rates at a glance.

EmailOctopus Demo - Create pop-up forms for your website

Convert more website visitors into subscribers with customisable landing pages, and inline and pop-up forms.

Set up automated emails and workflow sequences.

Use custom fields and campaign activity to segment your audience and send more targeted messages.

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Premalatha P.

Onboarding Executive

Information Technology and Services

Mid-Market (51-1000 emp.)

1/20/2026

"Simple, Clean, and Affordable EmailOctopus for Easy Campaigns"

5/5

What do you like best about EmailOctopus?

What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance without feeling overwhelmed. Plus, it’s affordable and integrates well with other tools, which makes it super convenient for small teams. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

There’s not much to dislike, but I do feel some of the design and automation features could be a bit more advanced. It works great for simple campaigns, but when you need more complex workflows or deep customization, it can feel a little limited. Review collected by and hosted on G2.com.

Vijay Kumar P.

Conference Manager

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

4/21/2026

"Easy Email Campaign Setup with EmailOctopus"

5/5

What do you like best about EmailOctopus?

It’s very easy to use and to set up email campaigns. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

Honestly, I don’t have any dislikes about EmailOctopus, but I do feel the price is a bit on the higher side. Review collected by and hosted on G2.com.

Wen G.

Facility Host/Rec Service Host

Small-Business (50 or fewer emp.)

4/28/2026

"Easily Manage Newsletters Cost-Effectively"

5/5

What do you like best about EmailOctopus?

I use EmailOctopus to send out newsletters and manage my contacts. It's really easy to send out newsletters, and it saves me time by sending them all together. I find the space is very enough for me, and the cost is cheaper. I also appreciate that I don't need to code. The initial setup was very easy and self-explanatory. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

template is not a lot, no A/B test Review collected by and hosted on G2.com.

Karyn B.

Associate

Small-Business (50 or fewer emp.)

4/28/2026

"Professional and Perfectly Created Email Campaigns for Small Business Highly Recommended."

5/5

What do you like best about EmailOctopus?

Ease of use, professional touch, fabulous for small business. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I have not found on dislike yet. My use has been problem free. Review collected by and hosted on G2.com.

Manas V.

Executive

Small-Business (50 or fewer emp.)

1/19/2026

"EmailOctopus: Simple, Straightforward Email Marketing That Just Works"

5/5

What do you like best about EmailOctopus?

EmailOctopus is simple to use and does the job well without unnecesssary complexity. Campaign setup list management and automation are straightforward, Making it ideal for regular email marketing. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

No major issue so far. it works smoothly as expected. Review collected by and hosted on G2.com.

Alessandro V.

Founder/CEO

Small-Business (50 or fewer emp.)

12/9/2025

"Cost-Effective and Easy to Use with Minor Hiccups"

3.5/5

What do you like best about EmailOctopus?

I like that EmailOctopus is an economic option, especially since Mailchimp is too expensive and I have limited resources. The templates are nice, and I find the functionality easy to use. The initial setup was very easy too. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

Deleting contacts who bounce is a bit difficult and that seems by design. Review collected by and hosted on G2.com.

Lexie F.

12/9/2025

"User-Friendly Email Solution with Cost Efficiency"

4/5

What do you like best about EmailOctopus?

I like that EmailOctopus is super user-friendly and easy to work on. I value the organization tools and how I can segment emails and manage data frequency. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I feel like there could be more tools for email automation and automation tools overall. Review collected by and hosted on G2.com.

Olaf L.

WordPress developer and online entrepreneur

Internet

Small-Business (50 or fewer emp.)

5/23/2025

"Feature rich, easy to use and personal support"

5/5

What do you like best about EmailOctopus?

In the past I have used several email marketing tools and almost all of them lacked a user-friendly email editor. With EmailOctpus it is different: logical functions, easy to learn, complete and the emails look great in all email clients. Besides the great software the company develops, the team provides great support, even for free accounts! Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I especially miss functionality for e-commerce. I wrote a plugin for WooCommerce that allows people to sign up via the checkout, but it is not possible to send product or order data. Review collected by and hosted on G2.com.

Bernardo V.

CRM, CX Head

Enterprise (> 1000 emp.)

10/1/2025

"Email Marketing tool you need if you are a small business"

4.5/5

What do you like best about EmailOctopus?

The free plan is excellent, and the paid options are very reasonably priced. The tool itself is straightforward to use, with a clean and intuitive interface. The drag-and-drop editor makes creating content effortless. Additionally, it utilizes Amazon SES, which helps ensure reliable inbox placement without incurring high costs. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

There are only a limited number of email templates to choose from, which can feel quite restrictive when compared to other tools. The automation features are very basic, and there are no options for trigger-based campaigns. Review collected by and hosted on G2.com.

Tina W.

Insurance Agent

Small-Business (50 or fewer emp.)

7/10/2025

"EmailOctopus is Reliable"

5/5

What do you like best about EmailOctopus?

EmailOctopus is super simple to use! It allowed us to integrate our client's information into the site easily. Since registering with them, we have used it multiple times and have been very impressed every time! They make it SO easy to set up and send an email! Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

The only complaint I can currently think of is the limit on the number of emails and subscribers you can have with them. Review collected by and hosted on G2.com.