# Best Identity Resolution Software

## How Many Identity Resolution Software Products Does G2 Track?

**Total Products under this Category:** 72

### Category Stats (Aug 2026)

- **Average Rating:** 4.37/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Senzing (+0.31%) - Among all products in this category, Senzing recorded the largest rating increase compared to last month

_Last updated: August 19, 2026_

## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,000+ Authentic Reviews
- 72+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Identity Resolution Software
 ![G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-resolution/grids.png?focus%5B%5D=1173013&focus%5B%5D=54136&focus%5B%5D=39376&focus%5B%5D=131375&focus%5B%5D=1415362&focus%5B%5D=107318&focus%5B%5D=124196&focus%5B%5D=6236)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Tealium, Wunderkind, Senzing, Tie, Meiro, Informatica MDM & 360 Applications, and Treasure Data Customer Data Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=wunderkind&focus%5B%5D=senzing&focus%5B%5D=tie&focus%5B%5D=meiro&focus%5B%5D=informatica-mdm-360-applications&focus%5B%5D=treasure-data-customer-data-platform)

**Sponsored**

### Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1448&secure%5Bchosen_at%5D=2026-08-19T12%3A00%3A22Z&secure%5Bdisplayable_resource_id%5D=1674&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27744&secure%5Bresource_id%5D=1448&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-resolution&secure%5Btoken%5D=4512dcc1a855290e149624a79c5c50c6a1052c32f2cf3cf75316198d6bdfb652&secure%5Burl%5D=https%3A%2F%2Fwww.saleswingsapp.com&secure%5Burl_type%5D=company_website)

### [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

**Average Rating:** 4.3/5.0

**Total Reviews:** 306

#### How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Medium, 39% Large

#### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time platform integration** of Salesforce Data 360, enhancing personalization and driving smarter decisions.
- Users value the **ease of use** of Salesforce Data Cloud, enjoying time savings and streamlined data access.
- Users value the **easy integration** of Salesforce Data 360, facilitating seamless data unification and enhanced reporting capabilities.
- Users value the **efficient data aggregation** in Salesforce Data 360, enhancing insights and unified customer profiling.
- Users value the **seamless integrations** of Salesforce Data 360, enhancing real-time data access and unified customer profiles.

##### Cons

- Users find the **learning curve steep** for Salesforce Data Cloud, requiring significant support for setup and maintenance.
- Users find Salesforce Data 360 to be **expensive** , facing challenges with unpredictable costs and a steep learning curve.
- Users face a **difficult learning curve** with Salesforce Data 360, finding the setup and terminology quite challenging.
- Users find the **initial setup complex** , facing a steep learning curve and challenges in configuration and data management.
- Users face a **complex setup** , with a steep learning curve that complicates the initial experience and usability.

#### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)?

**["Salesforce Data 360: Seamless Data Unification with Real-Time Insights"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13231710)**

**Rating:** 4.5/5.0 stars

_— Vedarth K._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13231710)

**["Unified, Real-Time Customer Profiles with Powerful Salesforce Integration"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13224193)**

**Rating:** 4.5/5.0 stars

_— Chirag C._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13224193)

#### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)?

- [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager)
- [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager)
- [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses)

### [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews)

Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action.

**Average Rating:** 4.3/5.0

**Total Reviews:** 445

#### How Do G2 Users Rate Tealium?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Tealium?

- **Seller:** [Tealium](https://www.g2.com/sellers/tealium)
- **Company Website:** www.tealium.com
- **Year Founded:** 2011
- **HQ Location:** San Diego, CA
- **Twitter:** @tealium  
4,730 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=862b8691ee01ed9a7b7eddf26f7f0fbe95df109ef1f79344c9feeac38372dbd6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F211380%2F&secure%5Burl_type%5D=linkedin_company_website)  
557 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Web Analyst
- **Top Industries:** Financial Services, Retail
- **Company Size:** 49% Large, 29% Medium

#### What Do G2 Reviewers Say About Tealium?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Tealium for unifying customer data and managing tags efficiently.
- Users value the **unification of customer data** in Tealium, streamlining their workflow and enhancing data management efficiency.
- Users appreciate the **seamless integrations** of Tealium, enabling efficient data unification from diverse sources in real-time.
- Users value the **real-time processing** of Tealium, enabling seamless integration and activation of customer data efficiently.
- Users value the **easy integration** of Tealium, enhancing their workflow by unifying customer data seamlessly across tools.

##### Cons

- Users find the **steep learning curve** of Tealium challenging, particularly for non-technical individuals navigating its complex interface.
- Users find the **difficult learning curve** of Tealium challenging, especially for those lacking technical expertise or support.
- Users struggle with **complexity** in Tealium's interface and learning curve, making navigation and use challenging for newcomers.
- Users struggle with the **steep learning curve** of Tealium, finding it complex and overwhelming without proper guidance.
- Users struggle with the **steep learning curve** of Tealium, finding it complex and challenging, especially without proper onboarding.

#### What Are Recent G2 Reviews of Tealium?

**["A Robust Customer Data Platform for Real-Time Data and Personalization"](https://www.g2.com/survey_responses/tealium-review-12706984)**

**Rating:** 5.0/5.0 stars

_— Kunchakuri R._

[Read full review](https://www.g2.com/survey_responses/tealium-review-12706984)

**["Unifies Customer Data and Enables Real-Time Marketing Activation"](https://www.g2.com/survey_responses/tealium-review-12708029)**

**Rating:** 4.0/5.0 stars

_— Priyamvadha R._

[Read full review](https://www.g2.com/survey_responses/tealium-review-12708029)

#### What Are G2 Users Discussing About Tealium?

- [What is Tealium AudienceStream CDP used for?](https://www.g2.com/discussions/what-is-tealium-audiencestream-cdp-used-for)
- [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) - 1 comment
- [How much does tealium cost?](https://www.g2.com/discussions/how-much-does-tealium-cost)
- [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) - 1 comment
- [What is tealium testing?](https://www.g2.com/discussions/what-is-tealium-testing)

### [Wunderkind](https://www.g2.com/products/wunderkind/reviews)

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 88

#### How Do G2 Users Rate Wunderkind?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Wunderkind?

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** www.wunderkind.co
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind  
2,200 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d83237dd93a069b7e30bdccc8c5235df7272fac3b3b59382c51f8fa7710d5588&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F65582532%2F&secure%5Burl_type%5D=linkedin_company_website)  
450 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About Wunderkind?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Wunderkind, highlighting their dedication to client success and assistance.
- Users value the **helpful support from the Wunderkind team** , appreciating their responsiveness and strategic recommendations.
- Users highlight the **significant business growth** achieved through Wunderkind's effective e-mail acquisition and conversion strategies.
- Users praise the **helpfulness of the Wunderkind team** , highlighting their responsiveness and supportive relationships.
- Users appreciate the **massive revenue gains** Wunderkind provides through effective email strategies and responsive support.

##### Cons

- Users note **limited features** and customization options, wishing for more dynamic recommendations and self-service capabilities.
- Users find **insufficient support** from Wunderkind, leading to a reliance on the team for successful integration and use.
- Users note the **limited functionality** of Wunderkind, seeking more adaptability and advanced analytics for better insights.
- Users find **missing features** in Wunderkind, expressing a desire for enhanced functionalities and design options.
- Users highlight **significant delays** in execution and revisions, impacting their project timelines and overall satisfaction with Wunderkind.

#### What Are Recent G2 Reviews of Wunderkind?

**["An Extension to Our Team"](https://www.g2.com/survey_responses/wunderkind-review-11873857)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

**["Great Features, But Some Drawbacks"](https://www.g2.com/survey_responses/wunderkind-review-11903636)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### [Senzing](https://www.g2.com/products/senzing/reviews)

The Senzing® SDK makes it easy for developers to add the world’s most advanced entity resolution with relationship awareness to their enterprise systems. Run the Senzing SDK on-prem or in the cloud. It comes pre-tuned and pre-trained and actively learns to deliver highly accurate results immediately.

**Average Rating:** 4.9/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Senzing?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.6/10 (Category avg: 10/10)

#### Who Is the Company Behind Senzing?

- **Seller:** [Senzing](https://www.g2.com/sellers/senzing)
- **Company Website:** senzing.com
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5bf033ae9eac9ec034ac00c657a841920fa3cb0ebdf143fa7d030ff00812c444&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18283464&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 52% Small, 33% Large

#### What Do G2 Reviewers Say About Senzing?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **fast and accurate entity resolution** provided by Senzing, enhancing data quality and compliance confidence.
- Users appreciate the **fast and accurate data reporting** of Senzing, enhancing transparency and compliance with detailed explanations.
- Users appreciate the **ease of use** of Senzing, thanks to its clear documentation and intuitive API structure.
- Users value the **real-time processing** capabilities of Senzing, enabling swift and precise entity resolution on complex datasets.

#### What Are Recent G2 Reviews of Senzing?

**["Senzing just works...simple and quality!"](https://www.g2.com/survey_responses/senzing-review-12518269)**

**Rating:** 5.0/5.0 stars

_— Clair S._

[Read full review](https://www.g2.com/survey_responses/senzing-review-12518269)

**["Senzing: Lightning-Fast Entity Resolution with Enterprise-Grade Flexibility"](https://www.g2.com/survey_responses/senzing-review-13184461)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/senzing-review-13184461)

### [Tie](https://www.g2.com/products/tie/reviews)

Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next. Tie runs three products on one identity graph so brands can recognize the shopper, score their intent, and land the message in the inbox tab shoppers actually check. That's why teams at Caraway, Sharper Image, Beekman 1802, Ridge, OluKai, and Portland Leather Goods run Tie every day. Here's what you get with Tie: Tie ID: Recognize the shoppers your stack is missing. Klaviyo only recognizes a fraction of returning shoppers, because most aren't logged in, switched devices, or cleared cookies. Tie ID pushes that to 90-100%, so cart, browse, and post-purchase flows fire against 2.5-4.5x more subscribers inside the first week. Every profile can be enriched with 200+ Tie Attributes spanning demographics and interests, so segmentation isn't built on guesswork. Beekman 1802 reactivated over 100,000 shoppers with Tie ID, generating over $520K in revenue. Tie Predict: Score who's ready to engage now, not who engaged last quarter. Predict replaces backward-looking Klaviyo engagement tiers with open, click, and purchase scores that refresh daily and sync into Klaviyo as profile properties your team can use however it wants. Scores draw on dozens signals from the identity graph plus live web behavior, which is how Predict surfaces high-intent shoppers sitting on a suppression list. Sharper Image saw a 41% lift in revenue per recipient while sending 22% fewer emails. Tie Priority: Land in Gmail's Primary tab and stay there. Priority is agentic deliverability. AI agents make invisible changes to Klaviyo templates so emails reach Primary instead of Promotions, then monitor domain reputation and tighten warmup and audience eligibility the moment it slips. Every send is split against a held-out control group, so the value is a measured number rather than an estimate. Across Tie Priority campaigns: a median 45% click-rate lift, a median 47% revenue lift, and under 24 hours to Primary placement on average. Tie offers one solution in place of four vendors. Most retention stacks pay separately for visitor ID, engagement scoring, inbox placement, and deliverability, and still have no single view of the shopper. Tie provides them all in one place. "Every brand is running a similar playbook. Tie Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk." - Connor MacDonald, CMO, Ridge Join the 250+ ecommerce and DTC brands using Tie to know their shoppers and reach them at the right moment.

**Average Rating:** 4.8/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Tie?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10)

#### Who Is the Company Behind Tie?

- **Seller:** [Tie](https://www.g2.com/sellers/tie)
- **Company Website:** meettie.com
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5839babd1bf820ceb0135316659f535da888204a5b8c902b4fcbceaef15ee92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeettie%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 60% Small, 31% Medium

#### What Do G2 Reviewers Say About Tie?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **supportive and responsive team** behind Tie, enhancing their experience and product effectiveness.
- Users commend the **amazing and supportive customer support team** that ensures a seamless and effective deployment process.
- Users value the **ease of use** of Tie, enjoying quick setup and accessible analytics for all technical levels.
- Users highlight the **exceptional support and strategic insights** from Tie, driving significant improvements in campaign performance.
- Users praise the **easy setup** of Tie, appreciating its seamless integration and supportive customer assistance.

##### Cons

- Users find the **high cost** of the Tie product challenging, especially for small brands with limited budgets.
- Users report **conversion issues** with Tie, affecting deliverability and engagement in their marketing efforts.
- Users report that **difficult reporting** can slow down the process, but the results are ultimately worth it.
- Users report concerns about **email limitations** , particularly regarding spam complaints from unconsented website visitors.
- Users report issues with **missing email verification** , leading to spam complaints from unconsenting email recipients.

#### What Are Recent G2 Reviews of Tie?

**["Excellent Partner for Audience Expansion"](https://www.g2.com/survey_responses/tie-review-13214863)**

**Rating:** 5.0/5.0 stars

_— Gabrielle S._

[Read full review](https://www.g2.com/survey_responses/tie-review-13214863)

**["Powerful Identity Insights with Truly White-Glove Support"](https://www.g2.com/survey_responses/tie-review-13183198)**

**Rating:** 4.5/5.0 stars

_— Kaitlin D._

[Read full review](https://www.g2.com/survey_responses/tie-review-13183198)

### [Meiro](https://www.g2.com/products/meiro/reviews)

Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Meiro?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Meiro?

- **Seller:** [Meiro](https://www.g2.com/sellers/meiro)
- **Company Website:** www.meiro.io
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @Meiro\_io  
126 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46cbbd8beeae243034d7c6e0cbc272a345960079ab3389419528e7fc67bb1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeirocdp%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 44% Medium, 39% Small

#### What Do G2 Reviewers Say About Meiro?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **advanced personalization features** of Meiro, enhancing customer experiences and driving revenue growth.
- Users value **data segmentation** with Meiro, enabling personalized engagement through a unified and real-time customer view.
- Users appreciate the **ease of use** of Meiro, highlighting its smooth integration and intuitive interface for data management.
- Users value Meiro's **easy integration** with multiple platforms, enabling seamless data management and personalized marketing campaigns.
- Users value the **responsive customer support** from Meiro, enhancing the onboarding experience and overall satisfaction.

##### Cons

- Users note a **steep learning curve** for non-technical teams, though onboarding support helps ease the transition.
- Users find the **difficult setup** of Meiro requires technical expertise and can be time-consuming for teams.
- Users wish for a more **user-friendly visual builder** for web banners, enhancing ease of use and functionality.
- Users note **limited customization** options in Meiro, which may not suit all industry needs and preferences.
- Users find the **difficult learning curve** of Meiro challenging, especially for non-technical teams needing coding adjustments.

#### What Are Recent G2 Reviews of Meiro?

**["Agility and Personalization"](https://www.g2.com/survey_responses/meiro-review-13121301)**

**Rating:** 4.5/5.0 stars

_— Jan D._

[Read full review](https://www.g2.com/survey_responses/meiro-review-13121301)

**["Meiro Helps Us Connect Online and Offline Customer Data for Smarter Marketing"](https://www.g2.com/survey_responses/meiro-review-12878065)**

**Rating:** 5.0/5.0 stars

_— Luboš H._

[Read full review](https://www.g2.com/survey_responses/meiro-review-12878065)

#### What Are G2 Users Discussing About Meiro?

- [What is Meiro used for?](https://www.g2.com/discussions/what-is-meiro-used-for)

### [Informatica MDM & 360 Applications](https://www.g2.com/products/informatica-mdm-360-applications/reviews)

Informatica Master Data Management - Identity Resolution is a comprehensive solution designed to enhance the accuracy and reliability of identity data across various systems. By employing advanced matching algorithms and probabilistic linking techniques, it effectively identifies and reconciles records related to individuals, organizations, and other entities, even in the presence of data inconsistencies or variations. Key Features and Functionality: - Advanced Matching Algorithms: Utilizes sophisticated techniques to handle complex entity resolution scenarios, accommodating data quality variations, phonetic similarities, and fuzzy logic to identify relationships that simpler systems might miss. - Seamless Integration: Integrates with Informatica's comprehensive master data management platform, enabling organizations to leverage unified data governance, data quality, and metadata management capabilities. - Scalability: Architected to process large volumes of data efficiently, supporting distributed processing architectures that can scale horizontally as data volumes grow. - Multilingual Support: Supports data from all countries, accommodating local character sets and overcoming spelling and word variations. - High-Performance Indexing: Automatically generates and maintains high-performance indexes without requiring changes to existing business applications or databases. Primary Value and Solutions Provided: Informatica Identity Resolution addresses the challenges associated with disparate applications that create, capture, and access data across multiple systems, applications, and channels. By providing a trusted source of reliable, current data, organizations can gain a better understanding of their products and suppliers, drive customer engagement, and provide a consistent experience to both employees and customers. This unified view is increasingly critical for compliance, advanced analytics, and operational efficiency.

**Average Rating:** 4.4/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Informatica MDM & 360 Applications?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Informatica MDM & 360 Applications?

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Company Website:** www.informatica.com
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica  
99,643 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f93f9659c25422bea5c34037117512928a659c5d640bb989ed85a85cdb1252&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3858%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,802 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Large, 27% Small

#### What Do G2 Reviewers Say About Informatica MDM & 360 Applications?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficient data management** capabilities of Informatica MDM, enhancing data quality and reducing errors significantly.
- Users value the **data accuracy** of Informatica MDM, achieving a unified view and eliminating duplicates effectively.
- Users highlight the **advanced data matching techniques** of Informatica MDM, ensuring high accuracy and a unified entity view.
- Users commend the **efficiency improvements** of Informatica MDM, enhancing data quality and streamlining management processes.
- Users value the **real-time processing** feature of Informatica MDM for ensuring immediate data accuracy and efficiency.

##### Cons

- Users find Informatica MDM & 360 Applications' **complexity** in setup and integration challenging, especially for smaller teams.
- Users find the **difficult setup** of Informatica MDM & 360 Applications a barrier, especially for smaller teams.
- Users find Informatica MDM & 360 Applications **expensive** , particularly for small to mid-sized organizations, due to high costs and complex setup.
- Users note the **limited functionality** of Informatica MDM & 360 Applications, particularly in data profiling and database support.
- Users experience **slow performance** with Informatica MDM & 360 Applications, especially when processing larger data types.

#### What Are Recent G2 Reviews of Informatica MDM & 360 Applications?

**["A good experience with this"](https://www.g2.com/survey_responses/informatica-mdm-360-applications-review-10772178)**

**Rating:** 4.5/5.0 stars

_— Utkarsh J._

[Read full review](https://www.g2.com/survey_responses/informatica-mdm-360-applications-review-10772178)

**["Fabulous data migration and data management solution"](https://www.g2.com/survey_responses/informatica-mdm-360-applications-review-10876868)**

**Rating:** 4.5/5.0 stars

_— Rahul C._

[Read full review](https://www.g2.com/survey_responses/informatica-mdm-360-applications-review-10876868)

#### What Are G2 Users Discussing About Informatica MDM & 360 Applications?

- [What is Informatica MDM – Product 360 used for?](https://www.g2.com/discussions/what-is-informatica-mdm-product-360-used-for)
- [What is Informatica Supplier 360 used for?](https://www.g2.com/discussions/what-is-informatica-supplier-360-used-for)
- [What is Informatica Master Data Management - Identity Resolution used for?](https://www.g2.com/discussions/what-is-informatica-master-data-management-identity-resolution-used-for)
- [What is Informatica Multidomain MDM used for?](https://www.g2.com/discussions/what-is-informatica-multidomain-mdm-used-for)

### [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

**Average Rating:** 4.5/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Treasure Data Customer Data Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Treasure Data Customer Data Platform?

- **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai)
- **Company Website:** www.treasure.ai
- **Year Founded:** 2011
- **HQ Location:** Mountain View, CA
- **Twitter:** @treasuredata  
7,887 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d3212c79056a17921ffb71e3d29b6cea8410707daef8cb557570ed7832fd076&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2569123%2F&secure%5Burl_type%5D=linkedin_company_website)  
518 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer
- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 39% Large, 36% Medium

#### What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Treasure Data CDP, making data integration and insights accessible for all teams.
- Users value the **easy integration** of Treasure Data CDP, enabling quick connections with various tools for enhanced insights.
- Users appreciate the **easy integrations** of Treasure Data CDP, simplifying data use across teams and enhancing personalization.
- Customers value the **quick and helpful support** from Treasure Data, enhancing their overall experience with the platform.
- Users value the **seamless platform integration** of Treasure Data CDP, enhancing collaboration and data usability across teams.

##### Cons

- Users find the platform **not very user-friendly** and complex, particularly lacking support for non-technical users.
- Users find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate effectively.
- Users often struggle with the **difficult learning** process of Treasure Data, finding it complex and time-consuming for new users.
- Users highlight the **poor support services** of Treasure Data, noting delays that impact their overall experience.
- Users find the **costs high** due to additional addons and complicated pricing structures, making budgeting difficult.

#### What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

**["Unified Customer Data and Powerful Insights for Teams"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)**

**Rating:** 4.0/5.0 stars

_— Luca V._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)

**["Robust Multi-Layer Data Workflow with Powerful Audience Segmentation"](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)**

**Rating:** 5.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)

#### What Are G2 Users Discussing About Treasure Data Customer Data Platform?

- [What is Treasure Data Customer Data Platform used for?](https://www.g2.com/discussions/what-is-treasure-data-customer-data-platform-used-for)
- [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote
- [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote
- [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote
- [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote

### [Signal](https://www.g2.com/products/transunion-signal/reviews)

Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences.

**Average Rating:** 4.2/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Signal?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Signal?

- **Seller:** [TransUnion](https://www.g2.com/sellers/transunion)
- **HQ Location:** Chicago, Illinois
- **Twitter:** @TransUnion  
32,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af562297ecf030cc14c7ecf283173bde452782672a2169b8b1a966e61cbc999c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4310%2F&secure%5Burl_type%5D=linkedin_company_website)  
16,964 employees on LinkedIn®
- **Ownership:** NYSE:TRU
- **Total Revenue (USD mm):** $2,656

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 44% Medium, 31% Large

#### What Are Recent G2 Reviews of Signal?

**["Best Software for Track Communications!"](https://www.g2.com/survey_responses/signal-review-5288638)**

**Rating:** 5.0/5.0 stars

_— Masum A._

[Read full review](https://www.g2.com/survey_responses/signal-review-5288638)

**["Simple way to track communication"](https://www.g2.com/survey_responses/signal-review-4892718)**

**Rating:** 5.0/5.0 stars

_— Rachita J._

[Read full review](https://www.g2.com/survey_responses/signal-review-4892718)

### [Prime 360](https://www.g2.com/products/prime-360/reviews)

Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidated and up-to-date view of customer data, which is crucial for informed decision-making and operational efficiency. Key Features and Functionality: - Real-Time Data Deduplication: Instantly identifies and merges duplicate records, providing a unified customer profile. - High Accuracy and Speed: Utilizes advanced algorithms to deliver precise matches with minimal false positives, operating at the application layer for rapid response times. - Scalability: Capable of handling large volumes of data efficiently, ensuring robustness during peak periods. - Privacy Assurance: Offers on-premises or cloud-based data storage options to maintain data security and compliance. - Flexible Integration: Supports seamless integration with existing systems through API and SOA-driven architecture. Primary Value and Solutions Provided: Prime 360 addresses the challenge of managing and maintaining accurate customer data by eliminating duplicates and inconsistencies. This leads to improved customer verification processes, enhanced risk management, and more effective marketing strategies. By providing a real-time, accurate view of customer information, businesses can make better decisions, ensure regulatory compliance, and deliver personalized customer experiences.

**Average Rating:** 4.3/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Prime 360?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Prime 360?

- **Seller:** [Posidex Technologies](https://www.g2.com/sellers/posidex-technologies)
- **Year Founded:** 2003
- **HQ Location:** Hyderabad, Telangana
- **Twitter:** @PosidexTech  
67 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bcb19aca3f4f9b8548da77a7d24845fffdd2f05816fbf0ec5b70788464e1815&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fposidex-technologies&secure%5Burl_type%5D=linkedin_company_website)  
343 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 54% Medium, 42% Small

#### What Do G2 Reviewers Say About Prime 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **enhanced efficiency** of Prime 360, streamlining business processes and improving performance tracking effortlessly.
- Users find Prime 360 to be **easy to use** , with an intuitive interface and excellent customer support.
- Users appreciate the **24/7 customer support** of Prime 360, ensuring help is always available for any issues.
- Users love the **feature versatility** of Prime 360, enabling efficient project management and streamlined workflows all in one place.
- Users commend Prime 360 for its **effective marketing campaigns** , citing high ROI and excellent partner support.

##### Cons

- Users find the **high cost** of Prime 360 a barrier, especially for small businesses seeking affordable solutions.
- Users find the **complexity** of Prime 360 overwhelming, especially those unfamiliar with digital marketing tools.
- Users find the **difficult setup** process time-consuming, which impacts the initial experience with Prime 360.
- Users experience **poor support services** with Prime 360, finding the customer assistance limited and untimely.
- Users find the **difficult learning curve** in setting up Prime 360, though it performs well once configured.

#### What Are Recent G2 Reviews of Prime 360?

**["Makes easy for identity verification of our clients"](https://www.g2.com/survey_responses/prime-360-review-9952806)**

**Rating:** 5.0/5.0 stars

_— Prajjwal D._

[Read full review](https://www.g2.com/survey_responses/prime-360-review-9952806)

**["Reliable and insightful All-in-One Platform"](https://www.g2.com/survey_responses/prime-360-review-11774294)**

**Rating:** 4.0/5.0 stars

_— Peter W._

[Read full review](https://www.g2.com/survey_responses/prime-360-review-11774294)

### [FullContact](https://www.g2.com/products/fullcontact/reviews)

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.

**Average Rating:** 4.3/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate FullContact?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind FullContact?

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** www.ziffdavis.com
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis  
1,426 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f604f93327beaf881116f44da9d5e2af34a847a06bc4eef7e73326edeb4d40e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fziff-davis-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,678 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 74% Small, 21% Medium

#### What Are Recent G2 Reviews of FullContact?

**["Simple Portal, Reliable API, and Clear Support for Smooth Integration and user profile enrichment"](https://www.g2.com/survey_responses/fullcontact-review-13177564)**

**Rating:** 4.0/5.0 stars

_— Pradeep M._

[Read full review](https://www.g2.com/survey_responses/fullcontact-review-13177564)

**["Enrich your email lists with more data"](https://www.g2.com/survey_responses/fullcontact-review-8134010)**

**Rating:** 4.0/5.0 stars

_— Nimmi V._

[Read full review](https://www.g2.com/survey_responses/fullcontact-review-8134010)

### [Tilores](https://www.g2.com/products/tilores/reviews)

Tilores is the #1 data unification infrastructure to resolve fragmented data in real time - at unlimited scale

**Average Rating:** 4.7/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Tilores?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Tilores?

- **Seller:** [Tilores](https://www.g2.com/sellers/tilores)
- **Year Founded:** 2021
- **HQ Location:** Berlin, DE
- **Twitter:** @TiloresHQ  
102 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7525bdaeef7b3abdee8cda7847c272d293a11c61da57817b30f5cd953c44e849&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftilores&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 53% Medium, 30% Small

#### What Do G2 Reviewers Say About Tilores?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective organization and quick access to customer data** provided by Tilores, enhancing productivity significantly.
- Users value the **excellent customer support** from Tilores, benefiting from seamless interactions and unified client management.
- Users value how Tilores enhances **efficiency and productivity** , significantly improving overall customer experience.
- Users appreciate the **ease of use** of Tilores, enjoying its intuitive interface and straightforward task management.
- Users value the **real-time processing** of Tilores, enhancing productivity and providing a comprehensive view of client data.

##### Cons

- Users find **integration issues** with Tilores frustrating, citing challenges and limited connectivity with other tools.
- Users find the **difficult setup** of Tilores challenging, often requiring technical skills and clearer instructions.
- Users find Tilores **expensive** and unclear in pricing, which may deter small businesses from using it.
- Users find the **portal complicated** , requiring significant effort to set up, which may deter smaller businesses.
- Users note the **limited functionality** of Tilores, facing challenges with integration and customization options.

#### What Are Recent G2 Reviews of Tilores?

**["Powerful and Efficient Data Processing Solution"](https://www.g2.com/survey_responses/tilores-review-10796436)**

**Rating:** 4.5/5.0 stars

_— Cristian C._

[Read full review](https://www.g2.com/survey_responses/tilores-review-10796436)

**["The solution to having scattered data"](https://www.g2.com/survey_responses/tilores-review-10803810)**

**Rating:** 4.5/5.0 stars

_— Bruno A._

[Read full review](https://www.g2.com/survey_responses/tilores-review-10803810)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
246 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of Listrak, which enhances their overall marketing experience and strategy implementation.
- Users praise Listrak for its **ease of use** , enabling smooth setup and efficient marketing without heavy developer reliance.
- Users value the **expert support** from Listrak, facilitating seamless onboarding, integration, and ongoing marketing strategies.
- Users praise Listrak for its **effective targeting and excellent support** , enhancing their email marketing experience significantly.
- Users value Listrak for its **automation efficiency** , enabling seamless targeting and substantial growth in email marketing results.

##### Cons

- Users find the **learning curve steep** at first, needing guidance to navigate Listrak's complex interface effectively.
- Users find Listrak's interface **not intuitive** , often needing support and facing challenges with file management and editing tools.
- Users find Listrak's **complexity** overwhelming, often needing support to navigate its numerous features and functions effectively.
- Users find it challenging to learn Listrak's features due to a **difficult learning curve** and interface differences.
- Users find Listrak's **limited features** hinder flexibility, especially for mobile integration and automation options.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [Retention.com](https://www.g2.com/products/retention-com/reviews)

10x Your Email List with Retention.com 95% of visitors leave your website without ever filling out a form.That's not just lost traffic, it's lost revenue sitting that you wouldn't be able to reach. Until now. Retention.com identifies up to 40% of your anonymous website visitors and delivers verified, deliverable email addresses straight to your email provider, even if the contact never fills out a form, subscribes to a pop-up, or creates an account. That means the shoppers who browsed your best sellers, added items to their cart, or spent time on your landing pages can now enter your email flows automatically. No more relying solely on opt-in forms and discount pop-ups to grow your list. Retention.com works alongside your existing acquisition strategy to unlock a massive pool of contacts you were previously invisible to. The result is faster list growth, higher-intent audiences, and more revenue per send. Getting started is simple. Retention.com integrates directly with your existing email platform, so new contacts flow into your welcome series, abandonment sequences, and promotional campaigns from day one. There's no complex setup, no engineering resources required, and no disruption to your current workflows. Trusted by 1,500+ brands including Manscaped, Living Spaces, Spanx, and Mejuri, Retention.com is the fastest way to scale your email list with real, marketable contacts. If you're serious about email list growth, stop leaving subscribers on the table and start turning your anonymous traffic into your most profitable channel.

**Average Rating:** 4.5/5.0

**Total Reviews:** 121

#### How Do G2 Users Rate Retention.com?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Retention.com?

- **Seller:** [Retention.com](https://www.g2.com/sellers/retention-com)
- **Year Founded:** 2019
- **HQ Location:** Austix, TX
- **Twitter:** @Retentiondotcom  
641 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4983bea115ada4fa38726aa7d0b0145da22f5fc47d905178cb435317c56563e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F51597089%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Consumer Goods, Marketing and Advertising
- **Company Size:** 81% Small, 11% Medium

#### What Do G2 Reviewers Say About Retention.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Retention.com, with straightforward setup and seamless integration into existing systems.
- Users value the **easy setup** of Retention.com, allowing for quick integration and immediate data collection benefits.
- Users find the **easy implementation** of Retention.com crucial in quickly converting traffic into valuable data and revenue.
- Users appreciate the **ease of setup** with Retention.com, enjoying its ability to convert anonymous visitors into opportunities.
- Users appreciate the **revenue growth** achieved with Retention.com, benefiting from valuable data that enhances outreach efforts.

##### Cons

- Users find the **inconsistent lead quality** a challenge, as relevancy varies and filtering is often necessary.
- Users report **inconsistent contact quality** that can impact the effectiveness of their management efforts with Retention.com.
- Users note that the **data limitations** of Retention.com result in added contacts being less qualified and engaged.
- Users find that the **quality of data management** varies greatly, requiring extra filtering and posing challenges for small teams.
- Users express concerns about the **email quality** , indicating it may not meet their expectations.

#### What Are Recent G2 Reviews of Retention.com?

**["Empowers Outreach with Data-Driven Signals"](https://www.g2.com/survey_responses/retention-com-review-12244630)**

**Rating:** 4.0/5.0 stars

_— Jack D._

[Read full review](https://www.g2.com/survey_responses/retention-com-review-12244630)

**["Great way to collect emails"](https://www.g2.com/survey_responses/retention-com-review-5255500)**

**Rating:** 4.5/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/retention-com-review-5255500)

#### What Are G2 Users Discussing About Retention.com?

- [Do you recommend Retention.com for customer retention, and what features have been most effective?](https://www.g2.com/discussions/do-you-recommend-retention-com-for-customer-retention-and-what-features-have-been-most-effective) - 1 upvote
- [Is get email legit?](https://www.g2.com/discussions/is-get-email-legit)
- [How does GetEmails com work?](https://www.g2.com/discussions/how-does-getemails-com-work)
- [Is GetEmails legal?](https://www.g2.com/discussions/is-getemails-legal)
- [What is GetEmails?](https://www.g2.com/discussions/what-is-getemails) - 1 comment

### [LiveRamp](https://www.g2.com/products/liveramp/reviews)

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.

**Average Rating:** 4.1/5.0

**Total Reviews:** 103

#### How Do G2 Users Rate LiveRamp?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind LiveRamp?

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp  
6,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a6af69b51d8c4e8c1258dc4096830d5b392fee54e86f3337fdaac64654bb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2241197%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,542 employees on LinkedIn®
- **Ownership:** NYSE: RAMP

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 49% Large, 32% Medium

#### What Do G2 Reviewers Say About LiveRamp?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of LiveRamp, enabling effortless navigation and efficient audience management.
- Users value the **seamless connectivity** of LiveRamp, enhancing data utilization across multiple platforms effortlessly.
- Users value LiveRamp for its **effective audience activation** , enhancing marketing strategies across various channels and platforms.
- Users value LiveRamp for its **robust and secure data management** , ensuring effective audience activation and data privacy.
- Users appreciate the **effective channel management** of LiveRamp, enhancing data connectivity and audience targeting for marketing.

##### Cons

- Users find LiveRamp's setup and onboarding process **difficult to learn** , impacting activation and overall user experience.
- Users find LiveRamp **expensive** , feeling pressured to spend more for essential setup support and features.
- Users experience **poor customer support** with LiveRamp, facing process breakdowns and unresponsive representatives that hinder problem resolution.
- Users find the **learning curve challenging** , making it difficult to navigate and effectively use LiveRamp.
- Users find the **long waiting times** for updates frustrating, often experiencing delays in getting answers and resolving issues.

#### What Are Recent G2 Reviews of LiveRamp?

**["Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."](https://www.g2.com/survey_responses/liveramp-review-7640549)**

**Rating:** 4.0/5.0 stars

_— Matt K._

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

**["Great software"](https://www.g2.com/survey_responses/liveramp-review-10873691)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

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[Browse Identity Resolution Themes](/categories/identity-resolution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.

Identity resolution is sometimes offered as a feature of other customer data management solutions, such as [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and [customer identity and access management](https://www.g2.com/categories/customer-identity-and-access-management) software.

To qualify for inclusion in the Identity Resolution category, a product must:

- Gather and store customer data from first-, second-, and/or third-party sources
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media, and online purchases
- Make connections between disparate identifiers to provide a 360-degree view of the customer

Show More