Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.
Identity resolution is sometimes offered as a feature of other customer data management solutions, such as customer data platforms (CDP), data management platforms (DMP), and customer identity and access management software.
To qualify for inclusion in the Identity Resolution category, a product must:
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LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.
BounceX is an international marketing technology solution that brings a “logged-in” experience to logged-out website visitors across all their devices. A category leader in real-time device identity resolution, BounceX helps companies like Uniqlo, HelloFresh, and Meredith Corp orchestrate real-time, multichannel marketing programs that specifically target the individual consumer behind each device. They're best known for their impact on triggered email performance and website personalization.
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & B
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, AMC, Samsung, Whole Fo
The Drawbridge Identity Graph transforms customer data into a powerful competitive advantage. Advanced machine learning on 100 billion edges gives you the ability to perform advanced queries and construct identities with higher fidelity than ever. Our industry-leading technology sets our graph apart and empowers you to see people as people, not just a set of links. Unmatched scale and coverage: We offer the industry’s highest coverage of consumers and connected devices, extending across 80% of
NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc.
Accurately reach your customers across screens and devices using precise identity and customer intelligence. Throtle focuses on deterministic matching and identity resolution, empowering brands with true individual-based marketing. It guarantees the highest level of accuracy, scale, and responsiveness for clients.