AppsFlyer Reviews & Product Details

I like that it just works without too much headache. Attribution is pretty clear and reliable, and you can trust the numbers most of the time which is honestly the main thing. Also the dashboard is quite clean once you get used to it, not too cluttered. And integrations are solid, like setting things up with ad networks is not as painful as I expected. Review collected by and hosted on G2.com.

Sometimes it feels a bit too complex for simple things. Like you go in to check one metric and end up clicking around way more than needed. The UI can be confusing in places, not everything is where you expect it. Also pricing is kinda on the higher side, especially if you are scaling. And support is decent but not always super fast when something urgent comes up. Review collected by and hosted on G2.com.

What I like most about AppsFlyer is how easy it is to use despite offering a lot of advanced features. The dashboard is clean and well organized, so tracking attribution and campaign performance feels straightforward. It integrates smoothly with most major ad networks and marketing platforms, which saves time during setup. Reporting is fast and event tracking has been reliable in my experience. While it is on the pricier side, the attribution accuracy and fraud prevention features make it worth it. Their support team has also been helpful during onboarding and setup, and the optimization insights are useful for improving campaign performance. Review collected by and hosted on G2.com.

One downside is that AppsFlyer can get quite expensive as your event volume grows, so it may not be the easiest tool to justify for smaller teams. While the platform is generally user-friendly, some of the more advanced reports and settings take time to understand properly. A few integrations also need technical setup, which can slow things down. Reporting can occasionally lag a bit during heavy traffic periods. Support is helpful overall, though non-urgent issues sometimes take longer than expected. The AI and insight features are decent, but in some cases they feel more like helpful extras than game-changing tools. Review collected by and hosted on G2.com.

The dashboard is concise, which helps us quickly figure out how to slice and dice the data to get the insights we need. Integration is fairly easy, and the dashboard loads quickly as well. Pricing does change after a few years, but the account management team is open to discussion. Ongoing support is consistently available, and they take the time to listen to our issues. AI is still pretty new for us since we haven’t fully adopted it yet, but appsflyer seems to be moving in that direction. Review collected by and hosted on G2.com.

The changes is pretty major causing the learning curve of the new UI took some time, would be great if the transition is step by step Review collected by and hosted on G2.com.

Innovation: Appsflyer keeps on innovating compared to a any other MMP, They have the winning edge because a Lot of new BETA's almost every quarter Review collected by and hosted on G2.com.

In Some cases there is a lot of overselling, Almost every add on is chargeable and it becomes a significant cost to understand that should we actually try out something new Review collected by and hosted on G2.com.

I appreciate AppsFlyer's accurate and reliable attribution, which helps build strong confidence in decision-making. I also like the intuitive dashboards and robust reporting that make it easy to analyze performance and optimize campaigns effectively. Review collected by and hosted on G2.com.

It can feel a bit complex at times, especially while navigating advanced dashboards or setting up detailed reporting. The UX simplicity can be enhanced further. Simplifying the workflow, reducing the number of steps for common tasks, and making key actions easily discoverable. Better in-platform guidance by ways of tooltips, templates etc can also make life easier. Review collected by and hosted on G2.com.

I love the fact that AppsFlyer is much more user-friendly. The thing I loved most is the UI and how easy it is. Having a clean and clear UI with a focused guided pattern helps our team to integrate AppsFlyer into our system much more easily than any other SDKs. Review collected by and hosted on G2.com.

I wish we had someone to guide us through the setup process, like an onboarding manager, because without it, integrating AppsFlyer is really complicated. We end up having to hire different freelancers to handle these things. The initial setup was tough, especially because of testing and everything. Review collected by and hosted on G2.com.

It is the leading MMP out there in market compared to a firebase/Singular/Branch (I have used before) this is the best one in terms of experimentation betas etc Review collected by and hosted on G2.com.

Appsflyer usually costs more and no dedicated support account managers might/might not be helpful at all times Review collected by and hosted on G2.com.

I like the spends dashboard in AppsFlyer, which is really helpful for managing brand marketing spends and budget planning. The initial setup was easy, making it simpler to get started. Review collected by and hosted on G2.com.

I don't like the daily dashboard view, and I think the ability to download reports for Android and iOS combined should be added. Also, having no tech support without tickets and getting on calls for support gets cumbersome at times. Review collected by and hosted on G2.com.

I like using AppsFlyer because of its easy dashboard. It's convenient for me to see all the revenue and user attribution clearly. The initial setup of AppsFlyer was very easy, making it an accessible tool for my team of 15. Review collected by and hosted on G2.com.

NA Review collected by and hosted on G2.com.

P360 fraud is better than others and no limit in click that helps to scale affiliate channel Review collected by and hosted on G2.com.

Fraud rules can be more strict. Updates can be made faster Review collected by and hosted on G2.com.