Iterable

Iterable

4.3
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Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

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Iterable review by Katie  B.
Katie B.
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"Easy to Work with, and amazing follow-through"

What do you like best?

We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team!

What do you dislike?

Its a pro and con but there are quite a few ways to get to the same answer so its hard to direct what the best solution is at times.

What business problems are you solving with the product? What benefits have you realized?

Whitelabling in a way that would allow us to send different messaging to different groups of people but not overlap messaging. Benefits is that the sky is the limit and if something doesn't exist right now, it doesn't mean there is another way to do it, or that feature is never going to happen. (like with some other platforms)

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Iterable review by Dani G.
Dani G.
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"Incredibly flexible"

What do you like best?

1. Iterable is so flexible there are always multiple ways to solve any new ideas.

2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.

3. Based on this we are able to segment and personalize to each users specific experience.

4. We can fully integrate these actions into automated workflows to make everything easy for our team.

What do you dislike?

Reporting and analytics is the one area where I think the tool could improve the most. But new features and improvements are being made continuously so I'm sure this won't take long.

What business problems are you solving with the product? What benefits have you realized?

Our agency was created 2 years prior to implementing Iterable. We were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were particularly interested in segmentation and automation and Iterable has delivered.

And new ideas we come up with are easy to implement thanks to how flexible Iterable is.

What Marketing Automation solution do you use?

Thanks for letting us know!
Iterable review by Catherine W.
Catherine W.
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"Intuitive, Comprehensive, and Supportive"

What do you like best?

Getting started with Iterable has been a great experience. Setting up responsive email flows is super easy, and adjusting them based on results is no problem at all. We've been able to create campaigns that exactly suit our business and are excited to finish all of our integrations so that we can use all of the tools that Iterable makes available.

What do you dislike?

Because we're in the gaming industry and we're so heavily regulated, we are seeing challenges with Twilio integration for SMS campaigns. That's not Iterable's fault, though. It's just the nature of the industry.

What problems are you solving with the product? What benefits have you realized?

In the past, our company has run email campaigns very manually. Using Iterable's multi-channel automation means that we can accomplish more with a smaller team, and our smaller team is able to analyze results and make decisions quickly. We can adjust with the market and get ahead of our competitors right out of the gate.

Iterable review by Michael D.
Michael D.
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"Excellent service and support "

What do you like best?

This has been the 3rd type of ESP provider that I have used in my career and by far it has been the best and easiest to use no matter your skill level. The UI is very intuitive and the workflow system makes it easy to set up and manage complex sends. Our customer success manager has been a huge help in on-boarding me to the system and answering any questions we have.

What do you dislike?

Reporting within the tool is lacking and kind of frustrating that you can not export data to CSV easily but we have been working with Iterable to find a better solution for this.

What business problems are you solving with the product? What benefits have you realized?

Iterable has helped us to clean up our legacy email flows and begin to build out our mobile channel. We are also working with them to integrate our SMS platform in the next month.

Iterable review by Stephanie C.
Stephanie C.
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"Iterable has been a gamechanger for our marketing emails"

What do you like best?

First of all, the UI is really easy to understand and navigate - setting up a campaign is straightforward unlike in a lot of other email service providers. All the features are useful, especially workflows for automation. Segmentation is great too, and allows us to get work done without needing assistance from our analytics teams. Overall I would highly recommend them to other email marketers.

What do you dislike?

Sometimes when you search for campaigns, it won't pull up a campaign in the search results that does exist and should be displayed as a search results. You have to refresh the page a few times to get it to work. This happens probably 30-40% of the time when searching campaigns.

What business problems are you solving with the product? What benefits have you realized?

Iterable allows us to quickly segment users, send them emails, set up automated email campaigns quickly, and learn and iterate on our campaigns with a/b testing and analytics. It saves us a lot of time, since without them we would be stuck depending on our developers and analysts to get anything done to send an email campaign.

Iterable review by Allie D.
Allie D.
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"One platform to rule them all"

What do you like best?

We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.

What do you dislike?

It's still a young platform and they are still working on the reporting suite. However we import all the data in to our backend system so we can manipulate it there.

Recommendations to others considering the product:

Buy It!

What problems are you solving with the product? What benefits have you realized?

We are trying to optimize retention rates by driving more personalized messaging to the customer. We have see a very positive trend in GMV and are able to continually optimize and tweak to get even better results.

Iterable review by Heather C.
Heather C.
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"A step up"

What do you like best?

The drag and drop feature is a great tool for fast email creation and no need to HTML knowledge.

What do you dislike?

I wish there were more fonts available while using the drag and drop feature. I would also like templates and campaigns to autosave. It would also be awesome if you could quickly edit the HTLM in the drag feature rather than having to export. Their workflows need a lot of work. More triggers to actually start flows would be great. They JUST launched a reporting dashboard and would like to see a lot of improvement there such as being able to export reports.

Recommendations to others considering the product

iterable is an improvement for us but it still has a lot of room for growth. If you're still with a small-medium company it's probably fine, but if you are running a lot of intricate workflows and segmentation I would not recommend iterable until they are able to improve both their workflow and reporting dashboard.

What business problems are you solving with the product? What benefits have you realized?

We have a need to send to an extremely large list and were noticing campaigns randomly stopping because our old ESP could not handle the workload. Early benefits - able to pull more analytics and see trends.

Iterable review by Gary G.
Gary G.
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"Iterable is our MVP, most valued partner"

What do you like best?

Beyond a valuable platform, Iterable is our MVP, our most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints.

What do you dislike?

Would like to see more visual representations of the user journey.

Recommendations to others considering the product

Take your time to map out all of your use cases and ensure your data architecture is set up properly to support them yet flexible enough to grow with you.

What business problems are you solving with the product? What benefits have you realized?

Driving job applications and job seeker (consumer) and employer (customer) retention.

Iterable review by Evan R.
Evan R.
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"Iterable Gives Other Marketing Automation Products a Run For Their Money"

What do you like best?

Our company has been using Iterable now for over a year to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features.

What do you dislike?

There are few aspects of Iterable I dislike. As far as limitations go, there are a few when using Iterable at an enterprise level (like the ability to clone projects and clone workflows across projects). In spite of these limitations, the Iterable team has always been highly responsive, is aware of the above limitations, and working to correct them.

Recommendations to others considering the product

If you have/service multiple markets and are looking to use Iterable in a way where you wish to re-purpose workflows for other markets, be aware that you will have to rebuild each workflow. This is because Iterable is still lacking the functionality to duplicate workflows and/or clone projects.

What business problems are you solving with the product? What benefits have you realized?

We employ an omni-channel marketing automation strategy that integrates social media, direct mail, and email channels. Iterable has helped us define our segments and maintain consistent communication across all three channels.

Iterable review by Anita T.
Anita T.
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"Impressed with the breadth of functionality"

What do you like best?

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

What do you dislike?

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this issue is on the short-term roadmap to be fixed.

Recommendations to others considering the product

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation.

What business problems are you solving with the product? What benefits have you realized?

Prior to using Iterable, we had a homegrown email-marketing system. Marketing had no ability to send emails or to get detailed metrics without engineering support. Iterable has allowed us to reduce time-to-market for getting sends out the door, while improving testing and metrics reporting. For our most recent product launch, email marketing powered by Iterable was the top revenue-driving marketing tactic.

Iterable review by Lucy C.
Lucy C.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy Automation with Highly Personalized Messaging"

What do you like best?

Iterable's data setup. First I've seen to use customer objects instead of relational data tables. Makes personalization really easy and robust — I can sync any customer property I might have into Iterable and can filter users, dynamically personalize, make journey decisions, and more based on these properties.

Also Iterable's workflows — easy to setup triggers and intuitive to use when building out customer journeys and decision splits. Also like that the journey is easy to visually follow once setup, allowing other team members to be able to easily hop in and interpret what's going on.

What do you dislike?

All pretty minor things in the big picture...the fact that user PK is email address instead of being able to custom set what we'd like it to be (we have userIDs that we'd prefer to key off of), inability to rename a property once passed in due to Elastic Search, lack of support for common functions in handlebars (this is a simple fix, but lower priority), lack of handlebars support in Snippets, inability to create a globally applied automatic suppression list (to the whole account, or by send classification - transact vs. marketing).

Recommendations to others considering the product

Definitely recommend Iterable for it's ease of use and UX for marketers who aren't super technical. However, if you're a former SFMC power user like myself, you may find it lacking in some areas. For me, certainly none of them were deal breakers, and I find that I can still do most of what I was able to through SFMC, albeit in a different way.

What business problems are you solving with the product? What benefits have you realized?

Mitigating user churn and increasing retention. We've been able to build out phases of our customer lifecycle through workflows to help engaging with our users and are running many A/B tests to gather additional learnings and iterate. Still in v1/v2 for many of our drips, but looking forward to implementing learnings and further improving our lifecycle through use of Iterable's great features.

Iterable review by Raja D.
Raja D.
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"Great innovative product and highly recommended."

What do you like best?

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

What do you dislike?

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

What problems are you solving with the product? What benefits have you realized?

With Iterable, we have helped our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.

Iterable review by Matthew M.
Matthew M.
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"Solid marketing automation product"

What do you like best?

Two things:

1.) The workflows are super easy to create.

2.) The ability to run multi-channel retention/conversion campaigns out of one platform is great: e-mail, SMS, push and Facebook Custom Audiences.

What do you dislike?

Support is a little non-existent.

1.) There is very little help with onboarding - just a bunch of guides

2.) Support is really only available via LiveChat and takes upwards of 30 minutes to get a response sometimes. That said, once you can get someone on LiveChat, they are amazingly knowledgeable and supportive. The only downside is if you have a campaign all queued to go but need to wait for a response.

Recommendations to others considering the product

Make sure you have a solid technical implementation team. Most onboarding is left to a series of guides on their site.

What business problems are you solving with the product? What benefits have you realized?

We were looking to get more intelligent with our nurture campaigns, transitioning off of Mailchimp to a better product for automation.

Iterable review by Jen B.
Jen B.
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"Not just an Omnil Channel Marketing Platform - an Omni Channel Marketing & Engagement Partner"

What do you like best?

I love building out workflows - whether triggered from a data point sent from our product via API or based on product engagement and adoption goals - workflows are fun. #emailnerdhere

What do you dislike?

I don't like the flow of creating a blast campaign - it forces me to click through templates before reaching the design screen.. but it is just a click so more annoying than a dislike.

Recommendations to others considering the product

If you have not considered Iterable you should - not only is the platform solid - so is the team. Best provider I have worked with to date (and I have some years in this industry)

What business problems are you solving with the product? What benefits have you realized?

Customer Communication @scale - we are a team of 1 FTE + volunteers from other teams. Engagement @ scale with minimal overhead.

Iterable review by Michelle Marie R.
Michelle Marie R.
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"The Best Growth Marketing Tool You Will EVER Use!"

What do you like best?

I seriously cannot say enough amazing things about Iterable. It is a fantastic tool that yields powerful results and has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. And the level of customer service is beyond anything I've ever experienced. I feel like its a real partnership, which is a great feeling.

What do you dislike?

There are still a few things the company is working on, to improve functionality—they are a start-up after all. But the company is adding new capabilities every day (and has already implemented some things I hav requested), so it'll only get better!

Recommendations to others considering the product:

Iterable is more expensive than MailChimp (or other similar email service providers), but the benefits FAR outweigh the benefits. Iterable has already paid for itself and then some!

What problems are you solving with the product? What benefits have you realized?

Overall, it has helped us better segment and target our users, better identify and capitalize upon points of demonstrated interest in our product, and allow for more impact drip email campaigns. Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor. I cannot recommend this product more highly!

Iterable review by Sue C.
Sue C.
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"Best ESP in my 10 years of email experience"

What do you like best?

- Data flexibility: we can integrate SO MUCH DATA and insert them into emails pretty easily.

- Their team: their team is awesome, transparent and so easy-going. So unlike the stiff corporate teams I've faced with other larger ESP's.

- Workflow tool is awesome. So much you can do with this and all pretty easily.

- I also love that my engineers love the tool!

What do you dislike?

- It's a "startup" ESP, so there are small kinks they're still working out. Their team is always happy to listen and I like that I can impact their product roadmap with my feedback.

- Their reporting suite can use a makeover. It's not that intuitive and is pretty lacking. I just end up exporting my data as a data dump and doing my own pivots instead.

Recommendations to others considering the product:

Don't get sucked into the big-name ESP's. Most of them are deceitful with their sales tactics and will tell you everything is easy to do. Iterable has been the most transparent with me and most honest with how our integration will work and also their weaknesses of the tool.

What problems are you solving with the product? What benefits have you realized?

We needed to find an ESP that would let us integrate our user data WITHOUT a flat-file integration.

We're a search company, so we need to be able to efficiently pass over all the user search results AND the properties of those result items into our ESP and have the marketing team easily include those result parameters into an email.

Our engineers love the API integration (we don't send any files back and forth!). I use the tool personally, and it has a LOT of options to accomplish one thing. As a marketer, it can be very confusing but it's pretty simple once you get the hang of it.

The workflow tool is also awesome, especially because there are so many data points you can integrate into the workflow. You can even build a workflow from an API trigger, so all your dev team would have to do is set the API and the marketer can build an automation with the rest.

Iterable review by User
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"Lots of features and integrations to help facilitate campaigns across multiple channels"

What do you like best?

The flexible API structure and accessible endpoints allow rapid exchange of data; the UI is easy to navigate and the segmentation tool (though there's definitely a learning curve) provides great insight into our audience's behavior.

What do you dislike?

There have seemed to be miscommunication between sales and the account managers on a few items - we expected the insights capacity to be fully integrated when we onboarded, but it was still in beta.

Also, the lack of built-in deliverability tracking within the platform has been a bit of a struggle but we're in the process of solving it.

Recommendations to others considering the product

The warmup and transition period was smooth and we had plenty of support and a ramp-up plan that was easy to follow. For any snag we've hit, there has been a solution - though some of those have come in the form of third-party vendors at an additional cost. Before committing to ANY new platform, please fully consider your needs and build out several use cases to ensure that you're accounting for any additional functionality beyond the built-in scope of the product.

What business problems are you solving with the product? What benefits have you realized?

Utilizing the API endpoints to marry user data + behavior with on-site traffic trends and data from other channels for a higher-level view of cross-channel activity.

Iterable review by Steven A.
Steven A.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Integrated over 10+ Clients on Iterable"

What do you like best?

Iterable has the best in class workflows and automation features, as well as extremely robust APIs. The tool is extremely easy to pick up and offers one some of the strongest flexibility in integrating with other tools and platforms.

What do you dislike?

Lack of integration with Shopify and Magento, particualrly when compared to other automation tools. Their internal reporting tools are also not that strong, however they do allow you extract everything via Webhook which helps offset this if you do your reporting in Looker or another tool (which a lot of our clients use).

Recommendations to others considering the product:

Iterable is one of the strongest mid-market tools in the automation space, largely driven by their workflow tool and strong integration with Segment.

What problems are you solving with the product? What benefits have you realized?

For most of the clients we have helped migrate to Iterable, they were solving for a more complex workflow automation tool that could better send data back to their system and push data up. They were previously using legacy systems that required syncing a database, which didn't make sense given they were using Segment.Io or some other ETL tool to manage their data. In addition, the tool is about 50x more intuitive and marketer friendly, while still having many of the same, if not better capabilities than enterprise level tools.

Iterable review by User
User
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"Great email service provider for creative and data-savvy email marketers"

What do you like best?

Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the analytics UI is pretty good (and always improving). Furthermore, the Iterable team have been good partners when we've had questions or concerns, and I really appreciate how technical they are since our team is very technical.

What do you dislike?

There have been a few major data breakdowns over the past year that have hurt our sends. We're also currently dealing with some data load issues as we've increased the volume of data that we update daily with Iterable. There are some bugs in their experiments framework and analytics UI that are annoying, but far from dealbreakers.

Recommendations to others considering the product

Be clear with your Iterable rep about what you want to accomplish -- I think we have been successful with Iterable because we shared our business goals, data, and our strategy with them. They are great business partners and will work hard to find creative solutions if you're communicative.

What business problems are you solving with the product? What benefits have you realized?

We're sending more personalized content to our users, and how flexible their system is has allowed us to test and learn rapidly and apply those learnings to other parts of our business. We're currently using their API trigger functionality to also transition other teams' emails to Iterable, which allows other teams to work more efficiently.

Iterable review by Zachary H.
Zachary H.
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"Has potential, but is a little clunky"

What do you like best?

- The flexibility of the tool is unreal, which is mostly due to the data model/elastic search. Ability to reference data objects is great.

- Great functionality through the API

- BEE editor integration for email templates

- Reasonable Segment integration

What do you dislike?

- Navigation through the product is pretty clunky

- Reporting is sub-par, but we don't really use it anyway. Reporting in most email/marketing automation tools leaves a lot to be desired.

- Template/Campaign management is confusing at first. Not intuitive at all.

Recommendations to others considering the product

Be prepared for a pretty steep learning curve.

What business problems are you solving with the product? What benefits have you realized?

- Standard marketing automation best practices

- Dynamic product recommendations for customers

- Movement of consumers through the customer journey

Iterable review by Carrie K.
Carrie K.
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"Game Changer"

What do you like best?

Easy to use! I am an email team of 1 so anything that can simplify my process is great. The workflows are easy to implement and the guide language is simple to use. We have been able to streamline our processes and send out better emails faster.

What do you dislike?

The reporting could be better. It would be great to have a more holistic approach to reporting. Also, having a social or Google Ad integration would be nice.

What business problems are you solving with the product? What benefits have you realized?

With our previous ESP it was cumbersome to personalize emails based on data and behavior, now we can quickly put together emails and make changes based on data. We no longer need to involve a developer or a data scientist to make changes or determine what to do next.

Iterable review by Executive Sponsor
Executive Sponsor
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"Making growth marketing fun!"

What do you like best?

Iterable's data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease. The data feeds feature is a game-changer if you have an engaged engineering partner (which you should have!).

What do you dislike?

The email editor could be more sophisticated. It can be difficult to format emails exactly how I want them without just copying and pasting the HTML/CSS.

Recommendations to others considering the product

Iterable is very engineer-friendly so make sure you're engineering team is involved in the decision to buy.

What business problems are you solving with the product? What benefits have you realized?

We are sending personalized job recommendations to candidates and people who have worked with Randstad before. Iterable allows us to reach millions of candidates with personalized jobs quite easily.

Iterable review by Administrator
Administrator
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"Great software, helpful team, easy onboarding"

What do you like best?

I love the access to their CX team via chat. They can help me find what I am looking for quickly and are generally very helpful. I love their workflow capabilities and that you can now see aggregate workflow data.

Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier.

What do you dislike?

They are a smaller company so they are still working out some glitches but all in all, they are helpful in addressing our concerns when we have issues. Hopefully as their team grows those glitches become less and less common.

What business problems are you solving with the product? What benefits have you realized?

Iterable allows multiple team members to work across multiple projects easily. We are able to manage drips and campaigns and it's very user friendly which makes onboarding new users easy.

Iterable review by Agency
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"Great for Simple and In Depth USe"

What do you like best?

I like that it's easy to use for somebody who doesn't have super in-depth knowledge of the product, but it also has lots of in-depth features (complicated logic and workflows) for experienced marketers. Their support is usually timely as well.

What do you dislike?

Sometimes I will get timed out in the middle of setting up an email, and in that case I wish they had an HTML backup that I could just copy and paste and re-do without losing my progress.

Recommendations to others considering the product

Definitely better than mailchimp or anything lightweight like that, and very reasonable pricing.

What business problems are you solving with the product? What benefits have you realized?

We use it at an agency, it's really helpful having all of our email/SMS marketing in one place that's easy to use. It's easy to set up with clients who want to use it as well.

Iterable review by Bill G.
Bill G.
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"Onboarding Client Review"

What do you like best?

Everything is very straightforward. Understanding how to retrieve data for segmentation/campaign builds is simple. The workflows are very clear and intuitive, which also leaves a lot of guesswork out of campaign set up.

What do you dislike?

Overall biggest limitation uncovered has been the inability to change field names/formats once they've been created. Reporting tools have room for improvement too.

Recommendations to others considering the product

Our consumer marketing retention needs are heavy in email workflows with some layered in push notifications. Iterable's pricing structure and product offering was in line with what we were looking for. I would recommend presenting a use case and requesting client referrals to make sure Iterable is the right fit for your needs too.

What business problems are you solving with the product? What benefits have you realized?

Ability to do cross-channel marketing at an affordable rate.

Iterable review by Katie G.
Katie G.
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"Simple UI and powerful targeting"

What do you like best?

I love the combination of overall intuitiveness/ease of use with powerful features such as the workflow feature. I also particularly love how the ElasticSearch database and their APIs give us the flexibility to represent our complex data easily, and surface that data easily to marketers using the software.

What do you dislike?

We had a couple issues early on with stability, with emails failing to be sent, though that's not been an issue recently.

What problems are you solving with the product? What benefits have you realized?

We've been able to empower very complex email targeting/user segmentation while keeping the software accessible to entry-level marketers.

Iterable review by Administrator in Design
Administrator in Design
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"Great for anything that isn't SaaS"

What do you like best?

Iterable is a great service for simple drip campaigns as well as large data crunching. They are flexible with best in class tools like Segment that allow for powerful segmentation as well as creating dynamic content.

What do you dislike?

Their email template tool is open source, meaning any changes needing to be made to it require them submitting a ticket that could potentially take months. They really should invest in a proprietary solution that allows for high resolution and retina support.

Recommendations to others considering the product

Really think about the issues you are trying to solve and the systems you are Integrating with as they will play a major role in what limitations you could potentially face.

What business problems are you solving with the product? What benefits have you realized?

We are solving mid-end funnel conversion problems, drip campaigns and the workflow canvas is a powerful tool they provide. Benefits also include the fact they are extremely flexible with how they ingest data so you can do just about anything (if you can think of a potential solution to make it happen).

Iterable review by Administrator
Administrator
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"Great Email Campaign Service"

What do you like best?

I love the ability to see "hot spots" on emails we send. I work in admin so the ability to see what links, and emails customers are looking at while I am helping them really helps me better assist them. The Customer Care team is amazing whenever I need something from them they are always able to easily assist me.

What do you dislike?

I think the logs of where the customer clicked or what they visited could be clearer, however I am not sure if that is something on our end as a user vs. the product.

Recommendations to others considering the product

If you are working in an email based company this is a great asset for admin and customer service to better help customers. You can make great workflows that allow your team to track what a user is doing and see where they are most engaged in the emails.

What business problems are you solving with the product? What benefits have you realized?

It helps us realize what is working and what is not working. It allows us to see what domains are rejecting our email, or having deliverability issues.

Iterable review by User in Internet
User in Internet
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"Great customer support but limiting platform for non-engineers"

What do you like best?

I really appreciate that my account representative and customer support are always extremely helpful and responsive. I also really like the drag an drop editor - there are a lot of possibilities there.

What do you dislike?

I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload our own fonts. I never use the analytics dashboard because we all the different types of campaigns our business runs (multiple countries, multiple parts of the business) it's difficult to narrow down.

What business problems are you solving with the product? What benefits have you realized?

We are using emails to bring in revenue and repeat customers.

Iterable review by Ben C.
Ben C.
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"The only modern retention marketing suite"

What do you like best?

Our developers like Iterable because it has the best APIs for handling programmatic message from our internal stack, and our marketers like Iterable because of the power and ease of the visual Workflows feature.

What do you dislike?

No complaints so far. When we have had feedback about the product, Iterable have been lightning fast at addressing it.

What business problems are you solving with the product? What benefits have you realized?

Prior to Iterable, we had a very decentralized and disjointed retention messaging suite (one ESP for marketing email, another ESP for transactional, another vendor for marketing push, and Amazon SES for transactional push). With Iterable, we're migrating all those messages into one central service. This allows us to construct a much more holistic experience for our customers.

Iterable review by Maggie  S.
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"A user friendly platform with an excellent support team."

What do you like best?

The ability to fully customize campaigns and projects without having an extensive knowledge of how to email coding. The workflow capabilities also allow you to create some very customized marketing workflows.

What do you dislike?

The insights don't allow for as much customization as I would like. There isn't much you can do in that part of the platform, so a lot of my analytics are done off of the platform.

What problems are you solving with the product? What benefits have you realized?

Iterable allows me to create customer segments with dynamic content, which helps personalize content for each customer.

Iterable review by Sandro R.
Sandro R.
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"An outstanding product"

What do you like best?

Rarely do people rave about their ESPs, but we rave about Iterable all the time. Platform is lightning quick and intuitive. And the UX on customer segmentation + campaign creation are superior.

What do you dislike?

Reporting needs to catch up. We're able to get everything we need, but that flow could definitely use some work.

What business problems are you solving with the product? What benefits have you realized?

Able to more easily segment customers so we can do more retention and reengagement campaigns based on user behavior.

Other platforms offer it- but we think Iterable just does it better.

Iterable review by David W.
David W.
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"Iterable is worth your consideration"

What do you like best?

Exporting email statistics data is easy because you can set a date range. It makes it very easy for reporting purposes. You can also find out how many new emails are added using segmentation under users, but it takes some practice to figure out how to set your preferences right.

What do you dislike?

It's difficult to import lists. In each CSV I have to match up the fields exactly how Iterable wants to have it import correctly, which is time consuming. The new template structure makes it easier for people who don't know CSS coding, but makes it more difficult who do know how to code and customize templates and unique emails.

Recommendations to others considering the product

It's worth the switch. If you're used to another software, consider this if you're fundraising for political candidates.

What business problems are you solving with the product? What benefits have you realized?

Iterable integration makes it easy to track in Google Analytics, which is helpful for reporting purposes, although this requires work on our end to make sure UTMs are correct. It also integrates well into our donation platform, Revv and our donation processing platform, Stripe. Once again, this is very helpful for reporting purposes for our clients

Iterable review by Eric Y.
Eric Y.
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"Great product with solid customer support!"

What do you like best?

Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us.

What do you dislike?

As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my feature request.

What business problems are you solving with the product? What benefits have you realized?

We want to optimize our strategy to focus more on evergreen and sustainable business strategies. Iterable is definitely a part of the solution because of the ease of use with the platform and the way workflows can be built.

Iterable review by Meredith J.
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"Iterable is great tool for email marketing, especially when clients pair it with Revv for donations."

What do you like best?

I like the drag and drop function of composing an email. It is very user friendly.

What do you dislike?

I dislike the web push feature, most users pull through with a placeholder email. I reached out to iterable support so my actual email would pull through so I could obtain proofs, but did not get very much help.

What business problems are you solving with the product? What benefits have you realized?

When paired with Revv, we are able to automate a lot of functions through workflows. Saves us time and energy.

Iterable review by Tricia T.
Tricia T.
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"Great customer service, easy to use platform."

What do you like best?

Customer Service is very responsive, the chat feature is a life saver. The tools are very user friendly.

What do you dislike?

Wish the reporting was more robust but the new features that have rolled out have helped this.

Recommendations to others considering the product

Take advantage of the support chat.

What business problems are you solving with the product? What benefits have you realized?

Iterable has allowed us to built out complex workflows for each phase of the customer lifecycle. The ability to integrate push with email and set up multiple experiments has streamlined our process significantly.

Iterable review by Tim N.
Tim N.
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"Strong Growth-Marketing Platform"

What do you like best?

Iterable is a great growth-marketing platform. I love that it covers almost every channel--email, SMS, push, and in-app--and integrates easily with Segment.

The workflow tool is far better than anything else out there, and I've personally tried pretty much every marketing automation platform from Marketo all the way down to tiny new startups.

What do you dislike?

No huge complaints here, but the organization of campaigns vs. messages could use a bit of redesign.

What business problems are you solving with the product? What benefits have you realized?

We use Iterable to retain our user base and market to newly acquired users.

Iterable review by Mindy W.
Mindy W.
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"Iterable is an intuitive, reliable ESP that is made for the modern marketer. "

What do you like best?

I like Iterable's workflows - they are so convenient and sophisticated, and allow for any marketer to set up a dynamic drip campaign.

What do you dislike?

There are some small bells and whistles that I wish they would've considered, such as making it easy to users to send tests sends easily that will generate view in browser links.

What business problems are you solving with the product? What benefits have you realized?

With Iterable, we are able to target customers with the right messaging at the right time. As a result, we've been able to improve retention and overall experience for our users.

Iterable review by Administrator
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"Iterable has been a game-changer from us"

What do you like best?

Iterable has allowed us to in-house and streamline our data-driven marketing and extend the channels we use. The workflows feature is simple to use and powerful for managing our programmes and we love the simplicity of 'Experiments'

What do you dislike?

There's an ongoing bug with email heat map reporting that we're waiting for a fix on and the Insights feature could be enhanced. We also eagerly anticipating the ability to update Facebook custom audiences from workflows and set in-app notification expiry beyond 24 hrs.

What business problems are you solving with the product? What benefits have you realized?

We're able to turnaround campaigns much more efficiently and see our results and optimise in real time.

Iterable review by Administrator
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"Great features that allow marketing team to be empowered, but still some rough edges"

What do you like best?

The workflow/journey editor has quite a bit of flexibility and customization -- allowing marketing teams to take raw data and yet operate very complex segmentations.

What do you dislike?

Even though the journey editor is complex by nature, some of the segmentation is overly complex. For example, emailing customers 7 days after a purchase is very difficult because selecting 'on a date' is timestamp specific. The workaround is to pick people 'after 8 days ago' AND 'on or before 7 days ago'. This is an example of a rough edge. Nonetheless, the team is building out more features fairly consistently to solve these problems.

What problems are you solving with the product? What benefits have you realized?

All of our email marketing and transactional emails. This allows our eng/development team to integrate once with a platform and marketing team to mostly have all the flexibility they need without further eng requests.

Iterable review by Jamie P.
Jamie P.
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"Game changing "

What do you like best?

I love the innovation the iterable team shows to keep building a disruptive tool that is changing the way marketers are able to connect with their customers. And it is so easy to use!

What do you dislike?

iterable is seeing incredible growth and I would love for them to build more tools faster.

What problems are you solving with the product? What benefits have you realized?

Iterable helped us pivot our content email program to target subscribers where they are in their lifecycle, helping us deliver more relevant messages at scale.

Iterable review by Ana M.
Ana M.
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"Great marketing automation platform"

What do you like best?

how easy it is to create dynamic segments, workflows and email campaigns

What do you dislike?

it does not help with data formatting we also need a CDP (such as segment)

Recommendations to others considering the product

Consider how you will capture data and add it into Iterable

What business problems are you solving with the product? What benefits have you realized?

we are still realizing the benefits to us as we still have issues with having data flow into Iterable

Iterable review by Jess D.
Jess D.
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"A Quick and Clean Program"

What do you like best?

There are so many cool and exciting methods of sending. Email, Workflows, Triggered messages, SMS... and they keep adding new things.

What do you dislike?

I would like the design elements to have a standard feature of the operator's choosing. For example, I use black, size 16 font, but the default for Iterable is 12 and gray. Takes up time.

Recommendations to others considering the product

Allow for editing grouped images, and allow user to create their own default font style. Also improve data in terms of revenue.

What business problems are you solving with the product? What benefits have you realized?

Email sends move out much quicker, the templates sections is easier to work through, and the overall program is more user friendly. Creative abilities are also available, and growing every day.

Iterable review by Mark M.
Mark M.
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"User friendly support/guides "

What do you like best?

I am a new user to Iterable, so far the experience has been amazing. The support from their team has been awesome. I have enjoyed all the onsite guides. Please keep working hard to prodvide us a great platform to work from.

What do you dislike?

So far the platform has been amazing. Maybe as I use the product more I will identify dislikes items. So far it’s amazing.

What business problems are you solving with the product? What benefits have you realized?

We are working to streamline our notifications.

Iterable review by Paul L.
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"Absolutely essential"

What do you like best?

Iterable is easy to use. It has many powerful features you’ll need to setup and monitor email lifecycle campaigns and promotional blasts. Also easy to test iterations and utilize all your backend data to get the best results. Price point is good too.

What do you dislike?

Still a young company and can improve on making some nuances a little easier to navigate. Also could improve analytics and reporting but confident they will keep innovating as time passes

What business problems are you solving with the product? What benefits have you realized?

Setting up and monitoring our retention campaigns. It’s a bit complicated for our business due to long customer cycles and types of different customers. Iterable makes the process much easier to setup and go.

Iterable review by Ashleigh G.
Ashleigh G.
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"Power in workflows"

What do you like best?

Iterable has really taken our email marketing campaigns and automation to the next level. Using the workflows has allowed us to create a real relationship with the people on our lists without tiring them out from endless asks or asks that don't pique their interest.

What do you dislike?

The biggest issue we've had has been with the import process. Our company had to build our own import plug-in and profile editor to ensure no data was being mishandled in the import and editing process. It would be very helpful to have an easier way to update profiles (i.e. first names, last names, zips, etc.).

Recommendations to others considering the product:

Iterable has truly been a revolutionary product at a fair price. We use it for a variety of clients from political to corporate to media and have had great success. The team is professional and easy to work with.

What problems are you solving with the product? What benefits have you realized?

We are having more meaningful interactions with our potential donors and activist. In the email fundraising world, we're hitting our lists aggressively as we build up to a particular event or Election Day. By using appropriate workflows and dynamic workflows to suppress those who give or take action for several weeks, we prevent burnout and retain more emails on the list in the long run.

Emails are assets for our clients. As we acquire more emails, the longer we can retain those emails, the more value our list has in the long run allowing our clients to get a bigger bang for their buck.

Iterable review by David S.
David S.
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"Iterable EMS is the best out there"

What do you like best?

The flexibility of the entire system and the entire team. The customer support is unlike any other EMS I've ever worked with, and it's a game changer to have people on call at almost all hours of the day that are skilled in the space and are helpful in getting things done.

As far as the system goes, everything from the workflows to the complexity in each and every trigger. It's extremely helpful in making automation a priority for email marketing, and I'll never be able to use a different EMS.

What do you dislike?

Sometimes change is good, sometimes change is bad. I think that for the most part the changes happening on Iterable are fantastic, but sometimes the user interface changes without a prior warning and I'm thrown off. Other than that, I honestly have no complaints.

Recommendations to others considering the product

If you are considering getting into the email marketing space, or you are in it and are looking for a different platform to execute your strategies, Iterable is the tool to use. Not only is the customer experience and support incredible and solutions-focused, but the technology is far more advanced than other EMS platforms. All in all, it's the tool you want an need for your company or yourself to better your email strategies.

What business problems are you solving with the product? What benefits have you realized?

My company is mostly focused on email fundraising in the email marketing space. Utilizing the Iterable platform in ways where we can personalize emails with hard data makes a difference in our efforts.

One of the biggest goals we had when we wanted to use Iterable was how do we create an automated workflow that is still personalized for each and every user on each unique list. With workflows and complex triggers we've been able to solve those problems and implement extremely unique email marketing techniques for the betterment of our clients and their efforts online.

Iterable review by Jarrod R.
Jarrod R.
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"Easy to use e-mail service"

What do you like best?

Iterable has a clean interface that's easy to use

What do you dislike?

Sometimes when a campaign is launched it almost seems like you get an error in the data but that goes away shortly.

Recommendations to others considering the product:

Organization is key to keep track of your e-mails/lists and also be sure your data team has a backend mechanism in place to retrieve the e-mail data

What problems are you solving with the product? What benefits have you realized?

Iterable has allowed us to get e-mails/messages out quickly to our season ticket members and conduct a higher volume of surveys than before

Iterable review by Sarav S.
Sarav S.
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"Excellent marketing automation platform"

What do you like best?

Iterable is an incredible platform for marketing automation. Evergreen funnels are becoming a huge part of my company and iterable makes it very easy to make this possible.

Beyond that, i think iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit.

What do you dislike?

The reporting on campaigns and workflows can be improved on the platform.

What problems are you solving with the product? What benefits have you realized?

The building of evergreen funnels has really helped us hone our efforts for both lead conversion and customer retention.

Iterable review by Lisa Z.
Lisa Z.
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"Great customize-able CRM tool, easy for both developers and marketing managers"

What do you like best?

Workflow tool allows us to easily set complex rules that would have been impossible or required months of engineering work in a different ESP

Easy-to-use data export API's allow us to create custom dashboards on our end that tell us how well our campaigns are doing

Handlebars is easy to pick up and learn

What do you dislike?

Some basic features missing since the product is still in development mode, e.g. folder structures

Some tasks are a bit un-intuitive and have led to minor bugs in our system, e.g. having to always edit a template within a campaign rather than being able to edit a template itself

Recommendations to others considering the product

Great tool for both engineers and marketing teams

What business problems are you solving with the product? What benefits have you realized?

Segmenting our users into different categories and sending them tailored email/push based on their segments

Sending personalized, event-triggered emails to users as soon as they take certain actions

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