Adobe Advertising Cloud Reviews & Product Details

Adobe Advertising Cloud Overview

What is Adobe Advertising Cloud?

The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

Adobe Advertising Cloud Details
Languages Supported
English
Product Description

The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale.


Seller Details
Seller
Adobe
Ownership
NASDAQ:ADBE
Company Website
Phone
+1 (888) 649-2990
Year Founded
1982
HQ Location
San Jose, CA
Total Revenue (USD mm)
$11,171
Twitter
@Adobe
685,588 Twitter followers
LinkedIn® Page
www.linkedin.com
25,182 employees on LinkedIn®
Description

Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.

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Adobe Advertising Cloud Screenshots

Adobe Advertising Cloud Reviews

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Global Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The capability it can give you to get more results with the same Budget Review collected by and hosted on G2.com.

What do you dislike?

It is not as easy to use as it could be. The interface and portfolio management requires some learning to get used to Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a big volume of PPC advertisement and spend a considerable amount into a Demand Generation Search Engine Advertisement, you can greatly benefit from a portfolio based tool like Adobe Ad Cloud Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimization of PPC and SEA paid campaigns Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Easy tool with manageable classy interface with different options for easy different campaigns management and the some of the products functionalities like reporting and the importing option. Through this tool, the user can do the products or business marketing and advertising via many major social medial platforms enhancing the productivity and also time management solution with an active reliable technical team support. Review collected by and hosted on G2.com.

What do you dislike?

Nothing at all. Google Advertising Cloud is an easy product to use and manipulate even for the new users. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Perfect advertising and optimizing platform, and very productive marketing and campaign manipulating system and easy to implement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Products ans business advertising, marketing and also very useful tool for different campaigns management. Review collected by and hosted on G2.com.

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Graphic Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Advertising Cloud is the advanced product for easy and smooth online campaigns management, and this tool has classy accessible interface which contains great functional features. It allows data importing and still the users can do little adjustments on this products features. Reporting capability is excellent and Adobe Advertising Cloud supports other several Adobe family, and their support is one of the greatest service ever. Easy getting used to this optimizing friendly tool. Review collected by and hosted on G2.com.

What do you dislike?

Nothing to complain on Adobe Advertising Cloud. The product performance saves me to my satisfaction. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Unique and the most used product for perfect campaigns management, advertising of various products and businesses, and even for new users is very simple to understand almost everything about this tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helps in handling and even monitoring of various campaigns online and also business advertising through different platforms. Review collected by and hosted on G2.com.

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Social Media Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

-Adobe Advertising Cloud provides the user with clean and accessible interface and its the great solution on management or handling of different internet marking campaigns.

-High level ability on Data Importing from various platforms and the Technical support offered its amazing and helpful one.

-Powerful optimization system with perfect reporting options and this tool is helping alot on saving the users time which was lost on manual processes. Review collected by and hosted on G2.com.

What do you dislike?

-Nothing at all i can remember, Adobe Advertising Cloud is the one of the most productive platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

-Adobe Advertising Cloud, has been a nice platform which has improved the productions of many businesses around, through its unique performance on marketing and business advertisement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-Monitoring and smooth management of various online marketing campaigns, which has been very much involved in our business production enhancement. Review collected by and hosted on G2.com.

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Senior Systems Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Ad Cloud is essential for our intelligent decision-making on digital marketing. Review collected by and hosted on G2.com.

What do you dislike?

Adobe Ad Cloud has outstanding functionality to find something I don't like. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would advise companies interested in publicity to use this tool irrespective of the type of product they are interested in web advertising. You should certainly use Adobe Ad Cloud to simplify your digital marketing system and scale your campaigns efficiently, as positive comments will be received as soon as possible. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe Ad Cloud is a very helpful tool in the business and marketing process of our agency. This makes very significant savings possible, together with the flexibility in the consumer disclosure process in our enterprise. Review collected by and hosted on G2.com.

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UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The Adobe Media Optimizer solution integrates with other Adobe products to optimize your digital advertising across search, display, and social. Through rich data sets captured within Adobe Marketing Cloud, powerful algorithms determine the most effective overall marketing mix and drive higher ROI within each channel. Review collected by and hosted on G2.com.

What do you dislike?

This is a high level training software. Much time is needed on learning using and upgrading , might get complicated and overwhelming at times, but practice is the key as by the end you will have a perfect tool to give you the right path to optimize your campaign Review collected by and hosted on G2.com.

Recommendations to others considering the product:

the best platform to optimize your campaign with the right marketing mix and making it trackable Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The best way to optimize your ROI from digital marketing especially if you are marketing, this is the best software> this helps you not just to track you campaigns and share reports with your peers but also to have an effective campaign by tracking the data provided to make the best outcome of your campaign Review collected by and hosted on G2.com.

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Digital Advertising, Marketing Operations, Analytics Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The fact that this is an Adobe product and integrates well within the Adobe suite of products for those that like to stay within the Adobe ecosystem and have spent the time and effort to learn the ins and outs of how Adobe products work. This will be an easy platform for anyone who finds Adobe intuitive. Review collected by and hosted on G2.com.

What do you dislike?

This is not the easiest platform to learn for someone new to Adobe products or the small business owner. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great product if you're familiar with the Adobe suite of products or if you're looking to get your feet wet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared. Review collected by and hosted on G2.com.

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CA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics. Review collected by and hosted on G2.com.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running. Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from G2
What do you like best?

approximates statistical based modeling- showing spending actual budget, easy-to-build portion portfolios, complete tracking back to the paid ad-keywords searched. Automated bids and reporting were two strong points Review collected by and hosted on G2.com.

What do you dislike?

Generally not very user friendly, very slow to react to budget changes, initial code implementation was extraodinarily difficult, lengthy process across multiple websites simultaneously Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It never hurts to research reated softwares in making a decision (Marin software, Kenshoo). Rates, contract options vary with some offering more than others Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Researching and importing data in regards to knowing what its users need to optimize profiles and implementing software Review collected by and hosted on G2.com.

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Bartender
Restaurants
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

This system Is very easy to use and navigate. All menus or anything I need to find are right there on the homepage. Review collected by and hosted on G2.com.

What do you dislike?

I don’t like how sometimes the system is down for their slight glitches and or the system freezes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I’m able to advertise and promote the company drastically. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Media Optimizer accurately predicts the impact of changes to your search, display and social ads then helps you manage them. Review collected by and hosted on G2.com.

What do you dislike?

The strategies work to varying degrees of success. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Faster system Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to create text ads based on your data feed has been very useful. Review collected by and hosted on G2.com.

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US
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It’s able to handle pretty much any file you throw at it. It also exports a ridiculous number formats Review collected by and hosted on G2.com.

What do you dislike?

The user interface is not very pretty. Sometimes settings and features are buried kind of deep. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have a video that needs to be exported a different formats, this is what we usually use! Review collected by and hosted on G2.com.

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CA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its the best media program for the workplace Review collected by and hosted on G2.com.

What do you dislike?

There is nothing that i dislike about this this program Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its the best media organizer Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Media with clients Review collected by and hosted on G2.com.

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IM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The fact that I can use the program for marketing organization Review collected by and hosted on G2.com.

What do you dislike?

Nothing to dislike. I feel like there’s too many things to dislike but disliking something is not good. I’m not saying one must learn to like something they dislike, but one must understand about something they dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it first to see if you like it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It organizes my marketing plan to look better and report better Review collected by and hosted on G2.com.

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After-School Counselor
Government Administration
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ease of use of the platform allows for most users to go in with little to no experience in analytics and begin to implement software Review collected by and hosted on G2.com.

What do you dislike?

The limited options when selecting methods. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

How to effectively reach target audience Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love how all the important channels are combined into one channel so that I can target my audience at one. Review collected by and hosted on G2.com.

What do you dislike?

Some of the tools took a while for me to find and I didn't get the information I need from HELP as I had anticipated. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Absoultey. Great product. Fairly easy to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy way to comlbime and unite my search and my social media needs into one place for best results. Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It’s great for text ads and automating bids. Another benefit is you can spend more time on strategy. Review collected by and hosted on G2.com.

What do you dislike?

Implementation is fairly difficult and there’s other places where you can get a better rate. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It fits with the budget and it’s very flexible. Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized. Review collected by and hosted on G2.com.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's great for Search. It's not yet where it needs to be for Display/Social. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running. Review collected by and hosted on G2.com.

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IM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Saves time and takes out some of the guessing. Review collected by and hosted on G2.com.

What do you dislike?

I feel like the software could be more aesthetically pleasing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

display ads Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love the idea of being able to minimize my budget so easy and convenience. Review collected by and hosted on G2.com.

What do you dislike?

It’s a little bit frustrating and complex to learn how to use it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Probably Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I’m able to create invoices, sales orders and products adds with a really professional style. Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like that it allows budget to be maximized. There is minute opportunity for misuse of funds. Review collected by and hosted on G2.com.

What do you dislike?

The cost was steep. The initial use was not easy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Budgets, Ads, and big picture campaigns Review collected by and hosted on G2.com.

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AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Amazing product easy to use.. great for planning and making sure you provide good content Review collected by and hosted on G2.com.

What do you dislike?

Runs slow sometimes and can freeze on you Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Good for analysis purposes Review collected by and hosted on G2.com.

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UO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It allows you to get the job done. You can really navigate it easily and it's quick to learn. Review collected by and hosted on G2.com.

What do you dislike?

The price of usage. It is reasonably expensive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Better pictures on company website. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe media optimizer can be used easily used by anyone from the very first day. This is a professional choice of digital marketers. Review collected by and hosted on G2.com.

What do you dislike?

UI can be improved. Sometimes bulk editing is difficult. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Adobe Media Optimizer helps in executing search and display marketing campaigns for our organization with any hassle. Review collected by and hosted on G2.com.

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Marketing Coordinator
Civil Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Media Optimizer makes it easy to monitor budgets while making sure all of our external marketing campaigns are in sync. Review collected by and hosted on G2.com.

What do you dislike?

There has been a challenge to connect some of our advertising data and extract specific information / reports Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've realized we are able to offer a much more consistent marketing campaign / experience for our viewers Review collected by and hosted on G2.com.

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