Adobe Advertising Cloud Reviews & Product Details


What is Adobe Advertising Cloud?

The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

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Adobe Advertising Cloud Profile Details

Adobe Advertising Cloud Profile Details

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Languages Supported
English
Vendor
Adobe
Description
Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.
Company Website
Year Founded
1982
Total Revenue (USD mm)
9,000
HQ Location
San Jose, CA
Phone
+1 (888) 649-2990
Ownership
NASDAQ: ADBE
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
22,251
Twitter
@Adobe
Twitter Followers
637,093
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Companies Using Adobe Advertising Cloud

Microsoft
Thermo Fisher
State Farm
Razorfish
Dealer.com
Monarch
IG
Spyder Trap
Starcom Mediavest
NestAway
IG Group Holdings
Apogee Results

Adobe Advertising Cloud Reviews

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UA
Enterprise
(10,001+ employees)
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"Media Optimizer primarily helped us to add efficiency and reduce costs"

What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon.

Recommendations to others considering the product:

It's great for Search. It's not yet where it needs to be for Display/Social.

What problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running.

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Digital Advertising, Marketing Operations, Analytics Consultant
Marketing and Advertising
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"Adobe Media Buying Platform for the Adobe User"

What do you like best?

The fact that this is an Adobe product and integrates well within the Adobe suite of products for those that like to stay within the Adobe ecosystem and have spent the time and effort to learn the ins and outs of how Adobe products work. This will be an easy platform for anyone who finds Adobe intuitive.

What do you dislike?

This is not the easiest platform to learn for someone new to Adobe products or the small business owner.

Recommendations to others considering the product:

Great product if you're familiar with the Adobe suite of products or if you're looking to get your feet wet.

What problems are you solving with the product? What benefits have you realized?

More advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared.

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UB
Enterprise
(10,001+ employees)
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"Abode Media optimizer"

What do you like best?

The Adobe Media Optimizer solution integrates with other Adobe products to optimize your digital advertising across search, display, and social. Through rich data sets captured within Adobe Marketing Cloud, powerful algorithms determine the most effective overall marketing mix and drive higher ROI within each channel.

What do you dislike?

This is a high level training software. Much time is needed on learning using and upgrading , might get complicated and overwhelming at times, but practice is the key as by the end you will have a perfect tool to give you the right path to optimize your campaign

Recommendations to others considering the product:

the best platform to optimize your campaign with the right marketing mix and making it trackable

What problems are you solving with the product? What benefits have you realized?

The best way to optimize your ROI from digital marketing especially if you are marketing, this is the best software> this helps you not just to track you campaigns and share reports with your peers but also to have an effective campaign by tracking the data provided to make the best outcome of your campaign

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CA
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"Awesome"

What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon.

What problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running.

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AI
Small-Business
(11-50 employees)
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Verified Current User
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"5 Things I Love About AMO"

What do you like best?

1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly.

2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results!

3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable!

4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives!

5. Interface - easy to use and navigate

What do you dislike?

Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly.

What problems are you solving with the product? What benefits have you realized?

More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics.

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Enterprise
(1001-5000 employees)
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"Adobe Media Optimizer- ad buying and management platform"

What do you like best?

approximates statistical based modeling- showing spending actual budget, easy-to-build portion portfolios, complete tracking back to the paid ad-keywords searched. Automated bids and reporting were two strong points

What do you dislike?

Generally not very user friendly, very slow to react to budget changes, initial code implementation was extraodinarily difficult, lengthy process across multiple websites simultaneously

Recommendations to others considering the product:

It never hurts to research reated softwares in making a decision (Marin software, Kenshoo). Rates, contract options vary with some offering more than others

What problems are you solving with the product? What benefits have you realized?

Researching and importing data in regards to knowing what its users need to optimize profiles and implementing software

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Search Engine Marketing Manager
Computer Software
Mid-Market
(51-200 employees)
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"Powerful tool"

What do you like best?

The ability to upload changes in bulk across multiple campaigns and/or entities made it stand out compared to similar platforms I used or demoed.

What do you dislike?

Depending on your business, the budget feature may not be the best for you. For my client that I used with AMO, it was a disaster and we abandoned it.

Recommendations to others considering the product:

The Adobe stack is a powerful tool but it does come with a cost. When you do the analysis you will see pros and cons on all tools but if the ROI is there, AMO would be perfect for you.

What problems are you solving with the product? What benefits have you realized?

I managed over 100 accounts with 10 or more campaigns in each. the bulk edit feature saved alot of time vs. having to make changes in the search engine UI or upload a bulk sheet one by one.

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Senior Marketing Manager
Retail
Small-Business
(2-10 employees)
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"Makes light work of building out and optimising your SEM"

What do you like best?

This program makes the lightest work of pushing your budgets and thus, performance to the max. Instead of dicking around in the Adwords interface and/or AdWords Editor, you can do it all in AMO. Pretty awesome. Plus you can work your way through a variety of customisable reporting templates. It is not as awesome for the likes of Google Shopping campaigns, however what it does do is reallocate budget to the best performing products vs. looking at the categories. We have 50,000 products. Makes sense to have this level of automation on the platform.

It is still early days using this platform so there is still loads to the learn. After getting the basics right, it'll be time to applying more attribution modeling techniques to ensure your paid search is working as efficiently as possible. I can see myself getting quite dependent on this platform in the not too distant future!

Make sure you push for training and lots of continual training for your team!

What do you dislike?

Training is the biggest challenge. If you are not part of the initial on-boarding, you are left to webinars + experience to see what efficiency you can gain. An Udemy course would be invaluable as it'd be much easier to navigate through the numerous areas of the platform.

Recommendations to others considering the product:

Whilst I do not know the parent agreement cost, I'd recommend understanding the true ROI in the 3-9 month period. It isn't cheap yet if it can compensate for the loss in PPC resource, it should be looked at. We gave up two PPC agencies to take up AMO. It is proving to be very suitable for our needs.

What problems are you solving with the product? What benefits have you realized?

1. Making light work of optimising Search and Shopping campaigns throughout Adwords has seen a good 15% immediate increase in revenue and up to 10% lowered costs.

2. Building out search related campaigns and more importantly, RLSA campaigns.

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UH
Small-Business
(11-50 employees)
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"Still in Beta"

What do you like best?

The ability to keep data in one location

What do you dislike?

There's too much disconnect within the platform.

1. As a previous user, there was a lot of instances where it would not display consistently between users accessing the same data on the same account.

2. Sometimes I had to switch to a different browser just to get it to open. (Google Chrome default)

3. It was not intuitive to use or set up a campaign.

4. Even when placing limits it was not a certain that it would not overspend.

5. The Legacy platform would default through some of the newer selections, not allowing for the proper menu and setting options of a campaign.

... etc.

Recommendations to others considering the product:

You will need a lot of training as this product is not simple or streamlined to use. Fortunately, the Adobe support team is relatively good at getting connected with you on improving your setup and also offers some insight on how to enhance your marketing. It is a good tool, but has too many system glitches and bugs to be of consistent use without needing to involve a technical support or account rep monthly. There is also no current availability for html5 animated ads support, since the recent move from flash.

What problems are you solving with the product? What benefits have you realized?

We were using the platform for RTB based display campaigns. We have just recently switched away from the platform less than a month ago.

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AH
Mid-Market
(201-500 employees)
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"AMO"

What do you like best?

I like how easy it load campaigns. It usually doesn't take longer than 20-30 minutes to launch a campaign.

What do you dislike?

I dislike how glitchy the platform is. I have run into several problems trying to pull the correct metrics. There have been many times where I've encountered errors uploading creative to the campaign. When you're trying to conduct reporting there is NO 'last month' option, so you have to manually put in the dates.

Recommendations to others considering the product:

Be aware that customer support is terrible. If you have questions, get ready to wait at least a week before having them answered by anyone from Adobe.

What problems are you solving with the product? What benefits have you realized?

I've been able to advertise different client properties through display ads. It's a good way to market these clients besides Facebook and email.

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CI
Enterprise
(10,001+ employees)
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"Adobe Media Optimizer - Paid Search Results & Drive traffic to our properties"

What do you like best?

I user Adobe media Optimizer for paid search results from different search engines. It has seamless integration with various media partners like DCM, AAM, Tube Mogul etc. After recent Adobe acquisition of Tube Mogul, AMO has better match rate compared to TubeMogul alone.

What do you dislike?

So far, I don't have any business use case which where we encounter any specific issue. But as a whole, adobe has many marketing products and all of them are tag based. If we can have one universal tag that would simplify the integration with adobe.

What problems are you solving with the product? What benefits have you realized?

We are using AMO for paid search traffic management and tracking. We are planning to do use AMO for data match in AAM and replace with Tube Mogul data collector / destination ID match.

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AG
Mid-Market
(501-1000 employees)
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"Used as a simple but powerful tool"

What do you like best?

We use it as a simple way to push our content to our YouTube channel, is is fast easy and efficient

What do you dislike?

it was very daunting to get started. Be sure you have a vision before you try to see what the program can do

Recommendations to others considering the product:

As with all Adobe products.... patience is needed to get started, and knowing that the tool has many many functions is key to success.

What problems are you solving with the product? What benefits have you realized?

it pushes the media with a consistent message to the people who need to see it.

Our viewership has grown by over 200% since implementing it

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Owner of EmCat Designs
Design
Small-Business
(2-10 employees)
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"Online advertising outcomes have never been simpler"

What do you like best?

Using Adobe's media optimizer has been quite the experience. As an online business owner & an author, I was able to use Adobe's Media Optimizer to help balance my online advertising budget and learn new techniques to marketing/advertising.

What do you dislike?

When I first began using the project, it took some time on learning their platform and figuring out exactly how to use their platform for my target audience.

Recommendations to others considering the product:

I'd suggest getting a feel for the program using their offered demo software to evaluate if the product is worth the costs for you in the long run.

What problems are you solving with the product? What benefits have you realized?

Using the program has helped lower my costs per month dramatically with helping to decrease my marketing/advertising costs.

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Digital Marketing Specialist
Enterprise
(10,001+ employees)
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"Game Changing"

What do you like best?

The vision portfolio tool is really a very great advantage over other market tools.

Another feature we like enough is predictive model for amount of division according to the channels. This helps us a lot to take decisions which channels should encourage and which channels or campaigns need extra attention.

What do you dislike?

Well, two points really bother me.

First of all, if you need to make any major changes in the budget, Adobe recommends something like 20%, 30% or less. We have a very dynamic operation and have agility to change this budget is important and sometimes necessary. Have this limitation hinders us.

The second point concerns the lack of possibility of setting a maximum CPA. Often this causes high CPA in our campaigns and only discovered the next day.

What problems are you solving with the product? What benefits have you realized?

We note that using AMO, we got a low in the CPA and increased volume of conversions. Even if the tool does not allow us to define a CPA limit, in most cases the tool helps us to have better results.

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Media Supervisor
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"the adobe media optimizer is a very innovative media tool for planning"

What do you like best?

What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the homepage is also very easy to use and the default tool layout is just what you need to get your plans up and running

What do you dislike?

what i dislike is that sometimes it is hard to change the sizes of the modeling bubbles. If you have too many attributes the chart can seem to busy and hard to read and doesn't allow me to focus on areas

areas simple enough to get down to managing performance. The streamlined workflow is not as easy to navigate between simulation and spend recommendation which makes it hard to make adjustments to the Model Accuracy Reports.

.

Recommendations to others considering the product:

it is a powerful tool and once you know the shortcuts the interface is very helpful, the switching of screens can be difficult.

What problems are you solving with the product? What benefits have you realized?

we are solving problems with where should we focus our market dollars on and which quarters we should have heavy ups in. the benefits came from the simulation adjustments and marketing bubble adjustments to see what happens when we decrease or increase our spend amongst various target groups. It is very important to have a tool that you can customize like adobe has created allowing homepage customization to help save time putting things in the perfect layout

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Global Digital Marketing & Mobility
Research
Enterprise
(10,001+ employees)
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"Adobe Media Optimizer: Great Tool for Insights and Frustration."

What do you like best?

There are several components of the platform I find very useful. I currently use all three advertising components Search, Display and Social Advertising. Having all the data in a single platform has been very insightful and efficient. The tool also allows me to track display campaigns placed outside the tool. With all the data in a single source and the channel assist reports available I can see how my digital marketing efforts are working in concert and have a better understanding how my customers engage with the various type of advertising media.

The algorithmic portfolio bidding has been beneficial. Having the portfolios manage the bidding allows the team to concentrate on messaging, and testing to improve the quality of our campaigns. AMO also the ability to run simulations which allow us the forecast the effect of budget increases/decrease on our campaigns before making the changes. Lastly, the tool has a regular update schedule so it is continually enhanced.

What do you dislike?

The biggest detractor with Adobe Media Optimizer (AMO) is that with the exception of the Paid Search component the tool is a product of multiple acquisitions causing to platform to be pretty buggy at times. The level of integration with other Adobe products like Reports & Analytics, and Adobe Social is not as deep as Adobe likes to say it is. The display component is not integrated with Adobe Reports and Analytics. While there is a data feed from Analytics multiple conversion events needed to be implemented across the website to get key metrics like view thru conversions. If it not for tag management platform, this would have proved very difficult to to our IT dependancies.

Updating paid search through the tool is extremely clunky. The team finds that it is much more efficient to use Adwords Editor or Bing Ads Editor to make changes to our campaigns. Executing display and social ads is not very intuitive and requires Adobe Services to launch campaigns, which limits the agility of the team to execute campaigns.

What problems are you solving with the product? What benefits have you realized?

AMO helped the team in several areas.

Paid Search: Completely changed how we structure our paid search campaigns, allowing greater control over budget and performance. Forecasting has allowed us to spend our budgets more efficiently by shift advertising spend across regions/media channels where it will have the greatest impact.

Display: Having view through data available showcased how much our display advertising influences website visits and conversions that were not previously evident. Retargeting audiences help to better messages visitors to our site and increase conversions.

Social: Newly implemented component, nothing to share at this time.

Channel assists reports showcase how many touch points and channel combinations visitors engage in prior to conversion. Changed how we launch new products, and promos across advertising channels.

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Bartender
Restaurants
Small-Business
(2-10 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy to use"

What do you like best?

This system Is very easy to use and navigate. All menus or anything I need to find are right there on the homepage.

What do you dislike?

I don’t like how sometimes the system is down for their slight glitches and or the system freezes.

What problems are you solving with the product? What benefits have you realized?

I’m able to advertise and promote the company drastically.

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Senior Search Marketing Specialist
Internet
Mid-Market
(51-200 employees)
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"A Year of Adobe for Facebook Management"

What do you like best?

Adobe provides some functionality that Facebook Power Editor does not. For example you can get data for individual interests that are part of targeting cluster. Facebook just gives data for the ad-set/campaign. Adobe will give the segment of interests.

What do you dislike?

When used to Power Editor and AdWords Editor, you're used to copying/pasting/operating IN the interface. Adobe requires most work to be done in Excel. Combined with quite buggy uploads, downloads, you're looking at a lot of proofing of excel docs. Also, Adobe seems slow to support Facebook ad formats like unpublished page posts.

Recommendations to others considering the product:

Best suited for clients using multiple platforms and really search-focused

What problems are you solving with the product? What benefits have you realized?

The support team at Adobe were very good. They created an excellent automated daily report that - for reasons beyond their control - we weren't able to use. However, for the majority of users this daily report could unburden staff members.

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"Adobe is the way to go "

What do you like best?

Adobe Media Optimizer accurately predicts the impact of changes to your search, display and social ads then helps you manage them.

What do you dislike?

The strategies work to varying degrees of success.

Recommendations to others considering the product:

Faster system

What problems are you solving with the product? What benefits have you realized?

The ability to create text ads based on your data feed has been very useful.

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Marketing Coordinator
Civil Engineering
Mid-Market
(201-500 employees)
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"Campaigns Made Easy"

What do you like best?

Adobe Media Optimizer makes it easy to monitor budgets while making sure all of our external marketing campaigns are in sync.

What do you dislike?

There has been a challenge to connect some of our advertising data and extract specific information / reports

What problems are you solving with the product? What benefits have you realized?

We've realized we are able to offer a much more consistent marketing campaign / experience for our viewers

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Paid Media Analyst
Marketing and Advertising
Small-Business
(11-50 employees)
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"Adobe made a great Optimizer"

What do you like best?

The ability to produce ads in bulk and across multiple devices and keeping the ads optimized really saved me and my team a lot of valuable time.

What do you dislike?

The lack of integration with other software and 3rd party applications made using the program very limited, or independent. It would be better if it was compatible with more of the industry standard software.

Recommendations to others considering the product:

This product is great, but you should make sure that it meets your goals and needs. Do your homework and your research and be sure to read reviews like this one before making a final decision. Adobe is a great company, but other products might fit your business needs.

What problems are you solving with the product? What benefits have you realized?

Monitoring and optimizing internet marketing campaigns with high level goals and metrics.

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UM
Small-Business
(11-50 employees)
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"Adobe Media Optimizer Review from a Display Advertising Perspective"

What do you like best?

The forecasting tools are what sold us and have been the most valuable portion of AMO to maximize the effectiveness of our campaigns in terms of identifying the best spend.

What do you dislike?

Many of the processes for setting up and managing campaigns could be more streamlined and/or user-friendly.

Recommendations to others considering the product:

Be tech-savvy.

What problems are you solving with the product? What benefits have you realized?

Correlating the correct spend to the maximum effectiveness of a campaign. The forecasting tool allows you to see what amount is the best amount to spend for a given period to maximize the likelihood you'll meet your objectives.

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Account Manager
Marketing and Advertising
Small-Business
(11-50 employees)
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"One stop shop for all your paid search accounts"

What do you like best?

If you love Adobe you will love this product. Adobe is great at researching and knowing what its users need and implementing software that helps make your job easier. I love being able to import data from all sorts of sources and use it to optimize the account I am working on. Additionally, the simulation tool helps me to figure out the best ways to optimize the account without hurting performance in other areas. I love how easy and simple it is, even with the default settings. However, if you want to customize your settings, you can get some powerful tools to help you save time and effort. Also, the customer support is great; every time I had an issue, they were quick to help me figure it out.

What do you dislike?

One of the frustrating things about it is limitation in customization. especially if you use the portfolio bidding functionality.

Also, if you don't like the other Adobe products, then this might not be for you. You need to sync to things like Adobe Analytics to get full use out of the Optimizer.

What problems are you solving with the product? What benefits have you realized?

We use the product to help with our immediate goals, as well as planning for the future. We hope to have big gains in 2015 and this tool will certainly be an asset for predicting and managing our account while getting the best optimization possible. While it may not be the cheapest product out there, it is definitely worth it in terms of value and time saved.

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Paid Search Strategist
Marketing and Advertising
Small-Business
(11-50 employees)
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"innovative, great for planning, easy to use"

What do you like best?

I really enjoyed the user interface, it makes for easy navigation and easy planning to budget levels. Great features include those that allow modeling capabilities and allows for future planning on campaigns with aren't very common to other comparable programs. The default tool layout and homepage is also very easy to use.

What do you dislike?

it is difficult to change the sizes of the modeling data points. If you have too many attributes the chart can seem very cluttered and hard to read because it doesn't allow me to focus on particular areas to get down to managing performance. The workflow is nice and streamlined but it is not as easy to navigate between simulation and spend recommendation which makes it hard to make adjustments to the 'model accuracy reports'.

Recommendations to others considering the product:

it is very powerful and once you know the shortcuts and how to use it is very helpful, Switching of screens can be difficult.

What problems are you solving with the product? What benefits have you realized?

it solves the problems with where should we focus our advertising and marketing budgets and which times of the year we should have boosts, or lulls. One of the many benefits came from the simulation adjustments so we could see what happens when we decrease or increase our spend to our target audiences.

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Digital Marketing
Financial Services
Enterprise
(10,001+ employees)
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"I have liked using this product, no major issues."

What do you like best?

The ability to set up portfolios in order to help optimize campaigns in an efficient and controllable manor.

What do you dislike?

There isn't any option to create web queries like in Marin, which I found very useful especially for pacing doc monitoring.

What problems are you solving with the product? What benefits have you realized?

I am focusing on driving customers through the paid search channel to enter our website.

One of the benefits I have realized are the robust reporting tools and templates that are available within the platform.

Adobe Advertising Cloud Features

  • Display Functionality
  • Paid Keyword Optimization
  • Bid Rules
  • Ad Creation and Editing
  • Ad and Landing Page Scheduling
  • Scenario Planning

Adobe Advertising Cloud User Ratings

6.4
Ease of Use
Average: 8.1*
7.3
Quality of Support
Average: 8.2*
5.9
Ease of Setup
Average: 8.1*
* Creative Management Platforms Category
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