1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly.
2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results!
3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable!
4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives!
5. Interface - easy to use and navigate
Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly.
More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics.