--- title: Adobe Advertising Cloud Reviews meta_title: 'Adobe Advertising Cloud Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 97 reviews by the users' company size, role or industry to find out how Adobe Advertising Cloud works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 97 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Adobe Advertising Cloud Reviews **Vendor:** Adobe **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 3.7/5.0 **Total Reviews:** 97 ## About Adobe Advertising Cloud Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. ## Adobe Advertising Cloud Pros & Cons **What users like:** - Users highlight the **seamless integration** of Adobe Advertising Cloud, appreciating its collaborative and comprehensive features. (2 reviews) - Users enjoy the **seamless collaboration** features of Adobe Advertising Cloud, enhancing integration and syncing across apps. (1 reviews) - Users praise the **comprehensive tools** of Adobe Advertising Cloud, valuing its integrated and efficient capabilities for advertising. (1 reviews) - Users find the **ease of use** in Adobe Advertising Cloud ideal for seamless collaboration and integration. (1 reviews) - Users love the **easy integrations** in Adobe Advertising Cloud, enhancing collaboration and file syncing effortlessly. (1 reviews) - Users appreciate the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising management experience. (1 reviews) - Users value the **seamless integrations** in Adobe Advertising Cloud for enhancing collaboration and file syncing. (1 reviews) - Useful (1 reviews) - Versatility (1 reviews) **What users dislike:** - Users find it challenging to create complements due to the **functionality limitations** compared to competitors, hindering creativity. (1 reviews) - Users note the **high competition** in the market makes complement creation challenging compared to other platforms. (1 reviews) - Users find the **lack of clarity** in Adobe Advertising Cloud limits the community's ability to create effective complements. (1 reviews) - Users find Adobe Advertising Cloud **not intuitive** , making it difficult for the community to create effective complements. (1 reviews) - Users find the **poor usability** of Adobe Advertising Cloud limits community engagement and complicates complement creation. (1 reviews) ## Adobe Advertising Cloud Reviews ### 1. Adobe is the most powerful creative ecosystem to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Bairon P. | Creative Editor Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Adobe Advertising Cloud?** All integration through the apps and the syncing files. It's collaborative, it's integrated, it's top of the top! **What do you dislike about Adobe Advertising Cloud?** The apps aren't easy to the community to create complements as the competitors **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Our biggest problem was solved, creativity integration to our marketing strategies. Increasing our productivity 8x in the last 2 years ### 2. A perfect package for cloud advertising services **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie H. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Adobe Advertising Cloud?** The program's integrated data management capabilities, coupled with cross-device targeting, ensure a cohesive and personalized ad experience for our audience. The transparency in reporting and analytics is a game-changer, providing real-time insights that empower data-driven decision-making. The transparency and real-time analytics empower us to track campaign performance accurately, optimize strategies on the fly, and maximize our advertising ROI. In essence, Adobe Advertising Cloud is a catalyst for efficiency, precision, and success in our digital advertising endeavors. **What do you dislike about Adobe Advertising Cloud?** The learning curve, particularly for users new to programmatic advertising, can be steep. Additional educational resources or more intuitive onboarding processes would be beneficial. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Adobe Advertising Cloud addresses the complexities of digital advertising by providing a unified platform for planning, executing, and optimizing campaigns. The program streamlines our advertising workflows, saving time and resources. The robust data management features enhance our targeting precision, ensuring our ads reach the right audience across devices. ### 3. Best tool to leverage brand impressions **Rating:** 4.0/5.0 stars **Reviewed by:** Tanvi P. | Manager, Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Adobe Advertising Cloud?** Its ability to offer dynamic advertising space which helps me to show relevant content to relevant audience at the right time. Its indeed a scalable solution **What do you dislike about Adobe Advertising Cloud?** Some restrictions in the email build tool were a bit hard to decipher at first. Also I have faced issues setting up the tool as learning to use the tool smoothly is a steep learning curve and there were many components which training team couldn't cover although it took almost a month to get done with the trainings **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Its ability to seamlessly integrate with other Adobe products like its DMP, Adobe Analytics is top-notch. I am also convinced our organisation will use the tool because it offers pretty much every ad inventory and available network with amazing buying options easily comparable with other DSP tools out there ### 4. Expensive, but effective for what we needed **Rating:** 3.5/5.0 stars **Reviewed by:** Hilary S. | Sr. Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Adobe Advertising Cloud?** It was an effective tool, plugged into and integrated with Adobe Analytics - which was the primary benefit for using this platform. **What do you dislike about Adobe Advertising Cloud?** It was incredibly expensive and required a certain threshold for advertising spend that wasn't always attainable for us. If we were unable to meet that spending threshold, it resulted in a significant additional charge. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Adobe Ad Cloud allowed my team to optimize automated ad bidding according to our company metrics and goals. It benefited us because it made the process of buying ads much more automated and it was tied directly to our Adobe Analytics instance for easy reviewing. ### 5. Good program for running advertising campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Jacob S. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Adobe Advertising Cloud?** I like it because it has comprehensive advertising solutions, including multi-channel ad management and optimization. Its analytics and targeting capabilities contribute to effective, data-driven advertising campaigns. **What do you dislike about Adobe Advertising Cloud?** One thing that bothers me about Adobe Advertising Cloud is how high the learning curve can be. There is room for improvement in the user interface and the intricacy of the functions, which can make using the product difficult for novice users. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** This program has helped me manage campaigns more efficiently, improve audience segmentation and obtain detailed analysis, which can increase advertising effectiveness and ### 6. Flexibility is key when it comes to Advertising. **Rating:** 3.5/5.0 stars **Reviewed by:** Ruth J. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Adobe Advertising Cloud?** Our business has been using Adobe Advertising Cloud for over 6 months now, and we are very impressed with the functionalities and the flexibility of the platform. The platform has helped us manage campaigns across a variety of channels and that has been the main standpoint. **What do you dislike about Adobe Advertising Cloud?** Nothing negative. Overall, Adobe advertising cloud is a powerful and verstatile advertising platform. It is easy to use, flexible, and affordable. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Adobe Advertising Cloud provides comprehensive reporting and analytics. It has helped our business to optimize campaigns and improve results over time. ### 7. A Best package for cloud services **Rating:** 5.0/5.0 stars **Reviewed by:** Kartik A. | Import and Export, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Adobe Advertising Cloud?** The best thing that I love about this software is its reliability as it provides a reliable environment where I can work efficiently without any interference. also it offers a variety of services, so users don't need to search for different websites for tools as everything resides at one place **What do you dislike about Adobe Advertising Cloud?** The thing that I disliked about this is complexity as this software is very complex to use if the user tries it for the first time, they will find it difficult and costly. It sometimes works slowly when uploading large files **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** The problem that adobe is solving is the ease of access as several tools reside here, making it easier to work as it saves a lot of time. also it helps me in gaining performance in my work ### 8. Good Advertising Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rajeev R. | Software Engineering Manager II, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2023 **What do you like best about Adobe Advertising Cloud?** Goot tool to run TV advertising campaign, Dynamic ad template, Demand site platform **What do you dislike about Adobe Advertising Cloud?** Pricing in comparison to competitors, performance optimization is lacking **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Helps in terms of running marketing campaign, easy to track user interaction ### 9. A chance to flex your creativity. **Rating:** 4.0/5.0 stars **Reviewed by:** Vaishnavi M. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2023 **What do you like best about Adobe Advertising Cloud?** With the Adobe advertising cloud ,you can automate and access rich performance data for search , display,and ad campaigns. **What do you dislike about Adobe Advertising Cloud?** I think the biggest mistake adobe has made thus far is ignoring that group that only wants one piece of software and not the whole one. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** It dilivers a rules based bidding solutions that improve the performance of search engine marketing campaigns. ### 10. Best **Rating:** 5.0/5.0 stars **Reviewed by:** Vishwajeet S. | Business Development Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Adobe Advertising Cloud?** One place to access all the data,easy to use **What do you dislike about Adobe Advertising Cloud?** Eveything is perfect, there is nothing better to offer **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** i have to acces cloud variious time the lesser the ads are helping me ### 11. Adobe review **Rating:** 4.0/5.0 stars **Reviewed by:** Saara H. | Fiberoptics Operations / Strategy - S&P 500 Co, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Adobe Advertising Cloud?** I like the way it's internally structured. Gives the users direct ways to use and know the system right away. Very step by step **What do you dislike about Adobe Advertising Cloud?** Sometimes there are many layers to customisation and it makes it harder to remember how we got there **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Being able to convert files more easily. I hope they fix ### 12. It provides one of best suites for integrated cloud based software. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Adobe Advertising Cloud?** The best thing I find is its comprehensive and integrated nature. **What do you dislike about Adobe Advertising Cloud?** Ease of use for the end customer, basically the user experience. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** It helps for the product marketing and storage of the data ### 13. Sqeezing the SEA for more clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Fabricio V. | Global Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Adobe Advertising Cloud?** The capability it can give you to get more results with the same Budget **What do you dislike about Adobe Advertising Cloud?** It is not as easy to use as it could be. The interface and portfolio management requires some learning to get used to **Recommendations to others considering Adobe Advertising Cloud:** If you have a big volume of PPC advertisement and spend a considerable amount into a Demand Generation Search Engine Advertisement, you can greatly benefit from a portfolio based tool like Adobe Ad Cloud **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Optimization of PPC and SEA paid campaigns ### 14. Optimizing and campaigns management product. **Rating:** 5.0/5.0 stars **Reviewed by:** Mutinda K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Adobe Advertising Cloud?** Easy tool with manageable classy interface with different options for easy different campaigns management and the some of the products functionalities like reporting and the importing option. Through this tool, the user can do the products or business marketing and advertising via many major social medial platforms enhancing the productivity and also time management solution with an active reliable technical team support. **What do you dislike about Adobe Advertising Cloud?** Nothing at all. Google Advertising Cloud is an easy product to use and manipulate even for the new users. **Recommendations to others considering Adobe Advertising Cloud:** Perfect advertising and optimizing platform, and very productive marketing and campaign manipulating system and easy to implement. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Products ans business advertising, marketing and also very useful tool for different campaigns management. ### 15. Perfect and Powerful Multiple Compaigns Management Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriella S. | Associate Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Adobe Advertising Cloud?** Adobe Advertising Cloud is the advanced product for easy and smooth online campaigns management, and this tool has classy accessible interface which contains great functional features. It allows data importing and still the users can do little adjustments on this products features. Reporting capability is excellent and Adobe Advertising Cloud supports other several Adobe family, and their support is one of the greatest service ever. Easy getting used to this optimizing friendly tool. **What do you dislike about Adobe Advertising Cloud?** Nothing to complain on Adobe Advertising Cloud. The product performance saves me to my satisfaction. **Recommendations to others considering Adobe Advertising Cloud:** Unique and the most used product for perfect campaigns management, advertising of various products and businesses, and even for new users is very simple to understand almost everything about this tool. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Helps in handling and even monitoring of various campaigns online and also business advertising through different platforms. ### 16. Excellent Multiple Campaign management platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Roseli F. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2020 **What do you like best about Adobe Advertising Cloud?** -Adobe Advertising Cloud provides the user with clean and accessible interface and its the great solution on management or handling of different internet marking campaigns. -High level ability on Data Importing from various platforms and the Technical support offered its amazing and helpful one. -Powerful optimization system with perfect reporting options and this tool is helping alot on saving the users time which was lost on manual processes. **What do you dislike about Adobe Advertising Cloud?** -Nothing at all i can remember, Adobe Advertising Cloud is the one of the most productive platform. **Recommendations to others considering Adobe Advertising Cloud:** -Adobe Advertising Cloud, has been a nice platform which has improved the productions of many businesses around, through its unique performance on marketing and business advertisement. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** -Monitoring and smooth management of various online marketing campaigns, which has been very much involved in our business production enhancement. ### 17. The functions are very intuitive. **Rating:** 5.0/5.0 stars **Reviewed by:** Brent P. | Senior Systems Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Adobe Advertising Cloud?** Adobe Ad Cloud is essential for our intelligent decision-making on digital marketing. **What do you dislike about Adobe Advertising Cloud?** Adobe Ad Cloud has outstanding functionality to find something I don't like. **Recommendations to others considering Adobe Advertising Cloud:** I would advise companies interested in publicity to use this tool irrespective of the type of product they are interested in web advertising. You should certainly use Adobe Ad Cloud to simplify your digital marketing system and scale your campaigns efficiently, as positive comments will be received as soon as possible. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Adobe Ad Cloud is a very helpful tool in the business and marketing process of our agency. This makes very significant savings possible, together with the flexibility in the consumer disclosure process in our enterprise. ### 18. Abode Media optimizer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Adobe Advertising Cloud?** The Adobe Media Optimizer solution integrates with other Adobe products to optimize your digital advertising across search, display, and social. Through rich data sets captured within Adobe Marketing Cloud, powerful algorithms determine the most effective overall marketing mix and drive higher ROI within each channel. **What do you dislike about Adobe Advertising Cloud?** This is a high level training software. Much time is needed on learning using and upgrading , might get complicated and overwhelming at times, but practice is the key as by the end you will have a perfect tool to give you the right path to optimize your campaign **Recommendations to others considering Adobe Advertising Cloud:** the best platform to optimize your campaign with the right marketing mix and making it trackable **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** The best way to optimize your ROI from digital marketing especially if you are marketing, this is the best software> this helps you not just to track you campaigns and share reports with your peers but also to have an effective campaign by tracking the data provided to make the best outcome of your campaign ### 19. Adobe Media Buying Platform for the Adobe User **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan James C. | Digital Advertising, Marketing Operations, Analytics Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Adobe Advertising Cloud?** The fact that this is an Adobe product and integrates well within the Adobe suite of products for those that like to stay within the Adobe ecosystem and have spent the time and effort to learn the ins and outs of how Adobe products work. This will be an easy platform for anyone who finds Adobe intuitive. **What do you dislike about Adobe Advertising Cloud?** This is not the easiest platform to learn for someone new to Adobe products or the small business owner. **Recommendations to others considering Adobe Advertising Cloud:** Great product if you're familiar with the Adobe suite of products or if you're looking to get your feet wet. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** More advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared. ### 20. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Adobe Advertising Cloud?** It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics. **What do you dislike about Adobe Advertising Cloud?** We currently only use it for Search, and not yet for Display/Social. Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running. ### 21. Adobe Media Optimizer- ad buying and management platform **Rating:** 3.5/5.0 stars **Reviewed by:** David M. | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Adobe Advertising Cloud?** approximates statistical based modeling- showing spending actual budget, easy-to-build portion portfolios, complete tracking back to the paid ad-keywords searched. Automated bids and reporting were two strong points **What do you dislike about Adobe Advertising Cloud?** Generally not very user friendly, very slow to react to budget changes, initial code implementation was extraodinarily difficult, lengthy process across multiple websites simultaneously **Recommendations to others considering Adobe Advertising Cloud:** It never hurts to research reated softwares in making a decision (Marin software, Kenshoo). Rates, contract options vary with some offering more than others **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Researching and importing data in regards to knowing what its users need to optimize profiles and implementing software ### 22. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle D. | Bartender, Restaurants, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2018 **What do you like best about Adobe Advertising Cloud?** This system Is very easy to use and navigate. All menus or anything I need to find are right there on the homepage. **What do you dislike about Adobe Advertising Cloud?** I don’t like how sometimes the system is down for their slight glitches and or the system freezes. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I’m able to advertise and promote the company drastically. ### 23. Adobe is the way to go **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley J. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2018 **What do you like best about Adobe Advertising Cloud?** Adobe Media Optimizer accurately predicts the impact of changes to your search, display and social ads then helps you manage them. **What do you dislike about Adobe Advertising Cloud?** The strategies work to varying degrees of success. **Recommendations to others considering Adobe Advertising Cloud:** Faster system **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** The ability to create text ads based on your data feed has been very useful. ### 24. A Swiss Army knife of media conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Adobe Advertising Cloud?** It’s able to handle pretty much any file you throw at it. It also exports a ridiculous number formats **What do you dislike about Adobe Advertising Cloud?** The user interface is not very pretty. Sometimes settings and features are buried kind of deep. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** We have a video that needs to be exported a different formats, this is what we usually use! ### 25. Best media **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Adobe Advertising Cloud?** Its the best media program for the workplace **What do you dislike about Adobe Advertising Cloud?** There is nothing that i dislike about this this program **Recommendations to others considering Adobe Advertising Cloud:** Its the best media organizer **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Media with clients ### 26. It was not too bad **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Adobe Advertising Cloud?** The fact that I can use the program for marketing organization **What do you dislike about Adobe Advertising Cloud?** Nothing to dislike. I feel like there’s too many things to dislike but disliking something is not good. I’m not saying one must learn to like something they dislike, but one must understand about something they dislike. **Recommendations to others considering Adobe Advertising Cloud:** Try it first to see if you like it. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** It organizes my marketing plan to look better and report better ### 27. Adobe Media Optimizer is an intuitive useful tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Niko S. | After-School Counselor, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Adobe Advertising Cloud?** The ease of use of the platform allows for most users to go in with little to no experience in analytics and begin to implement software **What do you dislike about Adobe Advertising Cloud?** The limited options when selecting methods. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** How to effectively reach target audience ### 28. Combine all essentials into one platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Adobe Advertising Cloud?** I love how all the important channels are combined into one channel so that I can target my audience at one. **What do you dislike about Adobe Advertising Cloud?** Some of the tools took a while for me to find and I didn't get the information I need from HELP as I had anticipated. **Recommendations to others considering Adobe Advertising Cloud:** Absoultey. Great product. Fairly easy to use. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Easy way to comlbime and unite my search and my social media needs into one place for best results. ### 29. Adobe media optimizer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Adobe Advertising Cloud?** It’s great for text ads and automating bids. Another benefit is you can spend more time on strategy. **What do you dislike about Adobe Advertising Cloud?** Implementation is fairly difficult and there’s other places where you can get a better rate. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** It fits with the budget and it’s very flexible. ### 30. Media Optimizer primarily helped us to add efficiency and reduce costs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Adobe Advertising Cloud?** It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics. The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized. **What do you dislike about Adobe Advertising Cloud?** We currently only use it for Search, and not yet for Display/Social. Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. **Recommendations to others considering Adobe Advertising Cloud:** It's great for Search. It's not yet where it needs to be for Display/Social. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running. ### 31. Adobe Media Optimizer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Adobe Advertising Cloud?** Saves time and takes out some of the guessing. **What do you dislike about Adobe Advertising Cloud?** I feel like the software could be more aesthetically pleasing. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** display ads ### 32. Great program. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Adobe Advertising Cloud?** I love the idea of being able to minimize my budget so easy and convenience. **What do you dislike about Adobe Advertising Cloud?** It’s a little bit frustrating and complex to learn how to use it. **Recommendations to others considering Adobe Advertising Cloud:** Probably **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I’m able to create invoices, sales orders and products adds with a really professional style. ### 33. Nice Resource **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about Adobe Advertising Cloud?** I like that it allows budget to be maximized. There is minute opportunity for misuse of funds. **What do you dislike about Adobe Advertising Cloud?** The cost was steep. The initial use was not easy. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Budgets, Ads, and big picture campaigns ### 34. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Adobe Advertising Cloud?** Amazing product easy to use.. great for planning and making sure you provide good content **What do you dislike about Adobe Advertising Cloud?** Runs slow sometimes and can freeze on you **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Good for analysis purposes ### 35. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Adobe Advertising Cloud?** It allows you to get the job done. You can really navigate it easily and it's quick to learn. **What do you dislike about Adobe Advertising Cloud?** The price of usage. It is reasonably expensive. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Better pictures on company website. ### 36. The Best Media Optimizer Available in Market **Rating:** 4.0/5.0 stars **Reviewed by:** Chandralekha S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Adobe Advertising Cloud?** Adobe media optimizer can be used easily used by anyone from the very first day. This is a professional choice of digital marketers. **What do you dislike about Adobe Advertising Cloud?** UI can be improved. Sometimes bulk editing is difficult. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Adobe Media Optimizer helps in executing search and display marketing campaigns for our organization with any hassle. ### 37. Campaigns Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel T. | Marketing Coordinator, Civil Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Adobe Advertising Cloud?** Adobe Media Optimizer makes it easy to monitor budgets while making sure all of our external marketing campaigns are in sync. **What do you dislike about Adobe Advertising Cloud?** There has been a challenge to connect some of our advertising data and extract specific information / reports **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** We've realized we are able to offer a much more consistent marketing campaign / experience for our viewers ### 38. Adobe Media Optimizer - Paid Search Results & Drive traffic to our properties **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2017 **What do you like best about Adobe Advertising Cloud?** I user Adobe media Optimizer for paid search results from different search engines. It has seamless integration with various media partners like DCM, AAM, Tube Mogul etc. After recent Adobe acquisition of Tube Mogul, AMO has better match rate compared to TubeMogul alone. **What do you dislike about Adobe Advertising Cloud?** So far, I don't have any business use case which where we encounter any specific issue. But as a whole, adobe has many marketing products and all of them are tag based. If we can have one universal tag that would simplify the integration with adobe. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** We are using AMO for paid search traffic management and tracking. We are planning to do use AMO for data match in AAM and replace with Tube Mogul data collector / destination ID match. ### 39. Pros and Cons of AMO **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Adobe Advertising Cloud?** The ability to covert multiple media formats into web-ready files. **What do you dislike about Adobe Advertising Cloud?** Some conversions take a lengthy period of time and AMO does not work with older file formats. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Converting media files to more web-friendly formats. ### 40. Adobe review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Adobe Advertising Cloud?** It seems easy to use and works well to predict sales! **What do you dislike about Adobe Advertising Cloud?** Target markets can change often due to time of year this could be tricky when advertising certain things! **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I believe it would help keep my company on a Good budget. I have used it previously with work but I have looked into using it with my personal business! ### 41. Easy and useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2017 **What do you like best about Adobe Advertising Cloud?** Adobe offers solutions for audience creation and creative storage that help us day to day. **What do you dislike about Adobe Advertising Cloud?** If their system was easier and more straightforward it would be a big help. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Creating audiences helps us create and run successful campaigns. ### 42. Powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan G. | Search Engine Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Adobe Advertising Cloud?** The ability to upload changes in bulk across multiple campaigns and/or entities made it stand out compared to similar platforms I used or demoed. **What do you dislike about Adobe Advertising Cloud?** Depending on your business, the budget feature may not be the best for you. For my client that I used with AMO, it was a disaster and we abandoned it. **Recommendations to others considering Adobe Advertising Cloud:** The Adobe stack is a powerful tool but it does come with a cost. When you do the analysis you will see pros and cons on all tools but if the ROI is there, AMO would be perfect for you. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I managed over 100 accounts with 10 or more campaigns in each. the bulk edit feature saved alot of time vs. having to make changes in the search engine UI or upload a bulk sheet one by one. ### 43. 5 Things I Love About AMO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2016 **What do you like best about Adobe Advertising Cloud?** 1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly. 2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results! 3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable! 4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives! 5. Interface - easy to use and navigate **What do you dislike about Adobe Advertising Cloud?** Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics. ### 44. Used as a simple but powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2017 **What do you like best about Adobe Advertising Cloud?** We use it as a simple way to push our content to our YouTube channel, is is fast easy and efficient **What do you dislike about Adobe Advertising Cloud?** it was very daunting to get started. Be sure you have a vision before you try to see what the program can do **Recommendations to others considering Adobe Advertising Cloud:** As with all Adobe products.... patience is needed to get started, and knowing that the tool has many many functions is key to success. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** it pushes the media with a consistent message to the people who need to see it. Our viewership has grown by over 200% since implementing it ### 45. Still in Beta **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2016 **What do you like best about Adobe Advertising Cloud?** The ability to keep data in one location **What do you dislike about Adobe Advertising Cloud?** There's too much disconnect within the platform. 1. As a previous user, there was a lot of instances where it would not display consistently between users accessing the same data on the same account. 2. Sometimes I had to switch to a different browser just to get it to open. (Google Chrome default) 3. It was not intuitive to use or set up a campaign. 4. Even when placing limits it was not a certain that it would not overspend. 5. The Legacy platform would default through some of the newer selections, not allowing for the proper menu and setting options of a campaign. ... etc. **Recommendations to others considering Adobe Advertising Cloud:** You will need a lot of training as this product is not simple or streamlined to use. Fortunately, the Adobe support team is relatively good at getting connected with you on improving your setup and also offers some insight on how to enhance your marketing. It is a good tool, but has too many system glitches and bugs to be of consistent use without needing to involve a technical support or account rep monthly. There is also no current availability for html5 animated ads support, since the recent move from flash. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** We were using the platform for RTB based display campaigns. We have just recently switched away from the platform less than a month ago. ### 46. Adobe Media Optimizer Alternatives and Competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Adobe Advertising Cloud?** Demand Side Platform; Search Management; Dynamic Creative Optimization **What do you dislike about Adobe Advertising Cloud?** nothing nothing nothing nothing nothing nothing **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Programmatic Ads ### 47. Adobe Media Optimizer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2017 **What do you like best about Adobe Advertising Cloud?** Keyword level data, forecasting, bidding algorithm, etc **What do you dislike about Adobe Advertising Cloud?** No ad copy testing, day parting, ad extension tracking **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** Keyword level tracking with one integrated solutikn for online and offline conversion data ### 48. I have liked using this product, no major issues. **Rating:** 3.0/5.0 stars **Reviewed by:** Todd F. | Digital Marketing, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Adobe Advertising Cloud?** The ability to set up portfolios in order to help optimize campaigns in an efficient and controllable manor. **What do you dislike about Adobe Advertising Cloud?** There isn't any option to create web queries like in Marin, which I found very useful especially for pacing doc monitoring. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I am focusing on driving customers through the paid search channel to enter our website. One of the benefits I have realized are the robust reporting tools and templates that are available within the platform. ### 49. Optimize your ad buy and maximize your spending **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2017 **What do you like best about Adobe Advertising Cloud?** I love the ability to set a budget and allow AMO to determine the optimum media to purchase ads within your set range. **What do you dislike about Adobe Advertising Cloud?** I like most everything about the service. One thing I would like to see is the ability to add in local vendors and their pricing model. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** It is allowing my business to more strategically place ads knowing we are getting the most bang for our buck. ### 50. AMO **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2016 **What do you like best about Adobe Advertising Cloud?** I like how easy it load campaigns. It usually doesn't take longer than 20-30 minutes to launch a campaign. **What do you dislike about Adobe Advertising Cloud?** I dislike how glitchy the platform is. I have run into several problems trying to pull the correct metrics. There have been many times where I've encountered errors uploading creative to the campaign. When you're trying to conduct reporting there is NO 'last month' option, so you have to manually put in the dates. **Recommendations to others considering Adobe Advertising Cloud:** Be aware that customer support is terrible. If you have questions, get ready to wait at least a week before having them answered by anyone from Adobe. **What problems is Adobe Advertising Cloud solving and how is that benefiting you?** I've been able to advertise different client properties through display ads. It's a good way to market these clients besides Facebook and email. ## Adobe Advertising Cloud Discussions - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) - [View Adobe Advertising Cloud pricing details and edition comparison](https://www.g2.com/products/adobe-advertising-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+20%3A56%3A26+-0500&secure%5Bsession_id%5D=d4389e5a-0876-41e9-a139-e6437f134799&secure%5Btoken%5D=c245198ed5f3a94ae32fc02bff58f6118160d0e9b814ba994514cc13d4497d81&format=llm_user) ## Adobe Advertising Cloud Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Adobe Advertising Cloud Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews)