WebEngage Reviews & Product Details

The Ease of Integration is a lifesaver. It’s incredibly developer-friendly: I just added the SDK dependency, created a single helper class to wrap the initialization, and that's it. The service handles event flushing and data syncing flawlessly in the background. The Ease of Use of the dashboard is also great for debugging; I can verify if the events I'm triggering in code are actually reaching the server in real-time. The Number of Features - especially the journey designer - saves me from writing complex backend logic to manage user states. I use this product frequently to monitor my app's event traffic Review collected by and hosted on G2.com.

The Ease of Implementation gets a bit tricky when customizing advanced UI elements. While the basic integration is smooth, styling the in-app notifications to match my app’s theme took some guesswork and wasn't straightforward. Customer Support is decent, but sometimes they struggle to answer deep technical queries regarding the SDK internals quickly. I also feel the documentation could be better for edge cases. Review collected by and hosted on G2.com.

I am a first time CRM user and WebEngage was the first tool that I have ever used. From the onboarding through Webengage Academy to the knowledge base, I have never felt lost with this software and how things work. All features just make sense! The potential is unlimited as we are actively adding new features while implementing BAU requirements as per our requirements. The Manager support is great as well with multiple offline meets schedule for planning alongwith that a great technical support is also provided where issues are usually resolved within 24 working hours. I have been using WebEngage daily for the past 2 months and I am able to apply all of my marketing knowledge using the tools available on here. Review collected by and hosted on G2.com.

While I have much nice things to say about the platform, I can still say that the server speeds can be a bit better(our database is way too big as well). But, apart from that I have had no complaints from the portal or the support team. Review collected by and hosted on G2.com.

WebEngage makes it really easy to manage multi channel campaigns from a single platform. The segmentation and automation features are strong, and the ability to personalize messages based on user behavior helps improve engagement. The customer success team is also very supportive and quick to resolve queries, which makes campaign execution smoother. Review collected by and hosted on G2.com.

At times, the dashboard can feel a bit slow when handling large datasets, and certain reports take longer to load. It would also help to have more flexibility in creating custom reports and better visibility into user journeys across channels. Apart from that, the platform overall performs well for day-to-day CRM needs. Review collected by and hosted on G2.com.

The ability to unify user data and engagement in one platform. Making segmentation, journey creation, and multi-channel communication (email, push, WhatsApp, on-site) straightforward, scalable and giving us the visibility for campaign execution.

from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy. Review collected by and hosted on G2.com.

Missing integrations with other products/marketing channels like Zoho crm. I feel its a constant innovation for Webengage to integrate other marketing platforms and the team should stay ahead of the curve like it does for product enhancements. Review collected by and hosted on G2.com.

I like the segmentation part, especially the live segment feature & refresh list. New analytics event dashboard, which i use everyday. it was very easy to switch from the previous tool to the webengage. Implementation was very smooth.

Last but not the least, great customer support. Review collected by and hosted on G2.com.

WebEngage missing the segment creation feature while setting up a campaign, instead, i have first create a segment, wait till its finished and then set up the campaign.

It could helpful if webengage team integrate it in the coming days. Review collected by and hosted on G2.com.

Recommendation Templates & Visual Previews

They’ve added visual pre-built templates for product recommendations (e.g., “Top Items”, “Personalised Suggestions”, “Relevant Products”) so you don’t always have to start from scratch.

Collections with Advanced Criteria Builder

More flexibility in filtering & sorting recommendations via “Collections” — you can use nested conditions (AND/OR logic), combine user attributes, events, campaign inputs in real time.

Collapse Key for Push Notifications

If you have multiple push notifications that are related (e.g., different status updates of an order), the new collapse key ensures only the latest relevant message is shown, not clutter.

Upgrades to Funnels UI / Event Analytics

The Funnels experience has been made more intuitive, featuring quick edits to funnel steps, the ability to view conversion times, filters by user attributes / segments / control groups, as well as the option to switch between views (charts/tables). Review collected by and hosted on G2.com.

Learning Curve & Onboarding

The platform is feature-rich, but first-time users often feel overwhelmed.

More interactive walkthroughs, contextual tooltips, or an AI-driven setup assistant could help reduce friction.

Pricing Transparency

WebEngage’s pricing is not openly listed and can be perceived as expensive for startups/SMBs.

Tiered, transparent pricing or modular plans could attract a wider audience.

UI/UX Consistency

While the platform has improved its analytics and journey builders, some users report that different modules (dashboards, campaign setups, reports) feel disjointed.

A more consistent design system across all modules could smooth the experience. Review collected by and hosted on G2.com.

The Customer Data Platform (CDP) is really helpful, it lets us bring data from different sources together and get a full view of our users.

Setting up and tracking transactional emails is simple, which saves time and reduces mistakes.

Marketing automation has gotten much better. We can now create complex workflows with multiple triggers and conditions without needing extra tools.

The platform also has improved analytics dashboards, giving more insights into user behavior and how campaigns are performing.

Overall, WebEngage feels faster and smoother when handling large amounts of data and campaigns. Review collected by and hosted on G2.com.

The dashboard can be a bit confusing for new users. Grouping similar features together would make it easier to find things.

Sometimes, reports take a little longer to load, especially when working with large datasets.

Some parts of the interface, like the campaign builder, aren’t very intuitive. Some options are hidden under multiple clicks, which can be frustrating.

Having more ready-to-use templates for campaigns and emails would make it quicker and easier for beginners to get started. Review collected by and hosted on G2.com.

As someone new to Webengage, I have found it to be a highly capable and useful platform. What I appreciate most is its ability to unify multiple channels, allowing for personalized journeys—this feature is what I enjoy most about using LiveLaw. Because of this, I find myself using the platform quite frequently.

Although I am not from a technical background, I have an interest in technology, and I found the interface to be user-friendly. However, there are still some technical aspects that I struggle to grasp. During those times, the POC, Vineeth, has been very helpful and provided valuable support.

Once you find your way around the software, it is very easy to implement campaigns. Review collected by and hosted on G2.com.

I would've loved to have sample case studies where can refer to for creating journeys and campaigns with webegage. there isn't much content out there to help me do this. Also, as a non-technical person, it was slightly difficult for me to integrate webengage with our website. Review collected by and hosted on G2.com.

WebEngage opens up multiple opportunities to reach our users across different stages of their journey, whether at the start, in between, or at the end. It significantly improves the way we communicate with users. Review collected by and hosted on G2.com.

The UX can be improved in a few areas, but I have attended a recent event from WE and understand that enhancements are already in progress, and we are looking forward to those updates. Review collected by and hosted on G2.com.

I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation. Review collected by and hosted on G2.com.

Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage. Review collected by and hosted on G2.com.