WebEngage

4.2
(15)

Marketing Automation Software

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WebEngage review by Rashid N.
Rashid N.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Awesome Marketing Automation Tool"

What do you like best?

1- User journeys are really effective in terms of engaging customer sending them different types of messages and targeting them through different channels.

2- Web/APP notifications is such an powerful feature generating realtime traffic instantly.

3- Funnels help us in creating different flows to track users actions they are perfoimng on each step.

4- Current LIVE feautre is really an amazing addition to the Web Engage dashboard where you can see the realtime users interacting with each campaign/channels individualy.

5 - Addition of Geo-Fence is what i really an amazing feature got a lot of ideas how we can use location based targeting.

What do you dislike?

I dont really dislike that much about Web Engage, it would be great if recommended Web Push & Push notifications can be added which really helped in terms of conversions.

Recommendations to others considering the product

1 - Email templates should be more user friendly drag and drop of blocks would be really helpful in creating fast templates.

2 - Recommended Web/App notfications should be added

What business problems are you solving with the product? What benefits have you realized?

WebEngage has really helped in enhancing the way that we, as an organization, are able to engage with our customers on a broader level. Although there are plenty of benefits that have been acquired through WebEngage from different channels. User journeys really helped us to re-engage customer efficiently.

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WebEngage review by Mohamed T.
Mohamed T.
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"Building an unmatched Marketing Automation Experience and Perk-it with Sales Prospecting "

What do you like best?

WebEngage is designed to deliver solid non-intrusive experience to web and app users all the while increasing the client's ad slots and exposure to potential buyers, want more? You Get to segment an audience and tailor your notifications and set up landing pages and excludes ones from funnels, all this is done in mere minutes

What do you dislike?

nothing really comes to mind, except maybe create a gallery button to store and edit creative live, also maybe quotas need to increase

Recommendations to others considering the product:

If you want to really scale and make use of your website white space then i highly recommend using this tool but also i advise to A/B test all formats from On-Site to In-App to Email to ascertain to the impact of each and the channels that yields the best ROI for your business. One key point is to test GIFs in addition to the regular static images, and if your website supports multiple languages then you're sure to capture the audience attention without to avoid low CTR and users ignoring the widget content, also try to analyze product ad performance to understand which ones work best with Web Engage that way you'll save your quota from depleting on irrelevant and lower performing product types, from there you're sure to master the tool and gain top notch results

What problems are you solving with the product? What benefits have you realized?

A clear benefit is having a tool that can produce relevant product ads in a non-intrusive packaging all while requiring minimal maintenance and integration that can be done by regular Joes in marketing

What Marketing Automation solution do you use?

Thanks for letting us know!
WebEngage review by Prithvi Raj T.
Prithvi Raj T.
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"Must-have tool for any serious marketer with almost zero dependency on in-house tech"

What do you like best?

The journey feature. It's absolutely amazing and it gives a marketer flexibility to hand-hold and manoeuvre as desired. All of this without your in-house tech not being involved much. This is a critical point as most of us struggle with limited bandwidth internally and want so much to be done. This is exactly where WE comes in solves almost every single problem you can imagine.

What do you dislike?

Takes a bit of learning but their in-house team steps in every single time to help you implement it. The TAT from them will blow you away.

Recommendations to others considering the product:

If you are serious about scaling fast then do not look any further. Do not waste time trying to build this on your own. The only time you should spend is figuring out how to integrate it and what all use-cases you want to build it for. The team at WE will help you navigate in that journey. Trust me, take the deep dive right-away.

What problems are you solving with the product? What benefits have you realized?

Maximizing conversions, cross-selling, farming, Feedbacks, NPS you name it !!

WebEngage review by Rupa G.
Rupa G.
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"Excellent Marketing Automation tool "

What do you like best?

The tool is fairly easy to use. It is extremely reliable. After the initial set up we did not need any developer involvement and the marketing team was able to handle setting up of the various journeys pretty easily. I really like the omnichannel support here and we are able to target customers using channels that work for them.

What do you dislike?

The reporting dashboard could be more intuitive. It is currently not that user-friendly and we have to do a lot of back and forth with our systems to have reports generated in the format that we can use for internal reporting. We are also not yet able to integrate with Freshsales (our CRM). Ideally would prefer to have that.

Recommendations to others considering the product

I think it's a great marketing automation tool. We have evaluated several tools out there and are definitely happy with the choice of going with Webengage. The onboarding and support team are simply awesome and very prompt with their response and solutions. Highly recommend Webengage to anyone considering a solid Marketing Automation Tool.

What business problems are you solving with the product? What benefits have you realized?

We are using Webengage, to push users through our funnel.

We also use Webengage for customer engagement and retention purposes.

This tool has helped us with not just customer acquisition but also customer retention and engagement.

WebEngage review by User in E-Learning
User in E-Learning
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"Software is buggy & support team doesn't handle to our requests timely"

What do you like best?

There is nothing good to like. I hate the guts of support team. The way they deal with customers.

What do you dislike?

Worst platform ever used. Their software is full of bugs. Even the basic feature of email- marketing has not been mastered properly. More worse is their support team, who doesn't take accountability of their buggy software. They keep on transferring call to some other person to procrastinate the issue. My humble request to their team, please accept that your software is full of bugs so that one can figure out a way to use this buggy software. I hope somebody from your team will contact me after reading this review. Thanks

Recommendations to others considering the product

Worst platform ever used. Their software is full of bugs. Even the basic feature of email- marketing has not been mastered properly. More worse is their support team, who doesn't take accountability of their buggy software. They keep on transferring call to some other person to procrastinate the issue. My humble request to their team, please accept that your software is full of bugs so that one can figure out a way to use this buggy software. I hope somebody from your team will contact me after reading this review. Thanks

What business problems are you solving with the product? What benefits have you realized?

No problem has been solved. More problems are getting created.

WebEngage review by Kemrad L.
Kemrad L.
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"Awesome Product"

What do you like best?

The ability to automatically move people from 1 segment to another based on their behavior.

What do you dislike?

noting. The platform is splendid. All the features are valuable

Recommendations to others considering the product

Amazing Product and will surely help you enhance your sales. Super fast support and staff to work with.

What business problems are you solving with the product? What benefits have you realized?

It has made life really easy to target customers. We just set the logic once and then forget about it. Web Engage works like a charm and helps us re-target existing customers and in acquiring new customers.

WebEngage review by Ezekiel V.
Ezekiel V.
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"Fit the bill perfectly feature-wise and cost-wise"

What do you like best?

Realtime (or near realtime) push notifications triggered by campaigns -- highly sought after, very powerful feature.

What do you dislike?

Nothing at all. Service has been great and features are exhaustive.

Recommendations to others considering the product

Do your due diligence with trial accounts in the dashboards for various competitors and keep in mind that they do not all offer the same feature sets. For example, realtime push notifications and triggered push notifications (something we rely upon) were rare among competition.

What business problems are you solving with the product? What benefits have you realized?

Sending marketing/retention push notifications and in-app messages to users based on behavioral patterns, segments, and campaigns.

WebEngage review by User in Internet
User in Internet
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"Excellent Marketing Automation tool to reach your custumer"

What do you like best?

Excellent Support

Simple to use system

Able to see and understand the customer behavior

Journeys are an excellent way to engage with users

What do you dislike?

Complex Use Cases handling needs some assistance

Lack of Templates

Central management /reuse of messages

What business problems are you solving with the product? What benefits have you realized?

- webengage powers our complete customer retention and engagement process.

- We have defined our journeys and interaction steps which automates a lot of user tracking and sending out messages/notifications/ SMS and emails very easily

- Central management system for marketing to send information across channels

- It has helped in improving our retention cohorts

- Has helped in new user registration

- Has improved our new and old user conversion

WebEngage review by Administrator
Administrator
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"Webengage & Goto.com.pk"

What do you like best?

The best part about WebEngage is the simplicity of their user interface, which makes customization, customer engagement, and other things, a lot easier to do. They also have amazing customer support.

What do you dislike?

There are not much templates for email. We need to HTML email templates.

What business problems are you solving with the product? What benefits have you realized?

WebEngage has really helped in enhancing the way that we, as an organization, are able to engage with our customers on a broader level. Although there are plenty of benefits that have been acquired through WebEngage, the main advantage of the tool is that it helps improve customer relationship and the levels at which we are able to engage with our consumers.

WebEngage review by User in Oil & Energy
User in Oil & Energy
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"Amazing experience with Webengage"

What do you like best?

Creation of customer journey to automate all your communication with customers. Technical and support staff is very helpful

What do you dislike?

Analytics is not detailed compared to Google Analytics

Recommendations to others considering the product

Very helpful for marketing people

What business problems are you solving with the product? What benefits have you realized?

We are using Webengage as a marketing automation platform. We are using it for customer communication and engagement through sending push notification, In App notification. The major benefit of this platform is that you can automate the process through customer journey.

WebEngage review by Nicholas W.
Nicholas W.
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"Web Engage provided a great way think about automated visual marketing. "

What do you like best?

The customizability. I appreciated that Web Engage allowed me to build out an approach that was specific to my needs.

What do you dislike?

The interface at times felt a bit confusing.

What business problems are you solving with the product? What benefits have you realized?

How to digitally breakthrough to our audience without being unabashedly in their face. Web Engage has helped me identify ways to achieve that.

WebEngage review by Ryan L.
Ryan L.
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"very good opportunity "

What do you like best?

getting prospects to signup for my site. its very easy

What do you dislike?

having a hard time sharing my webslink.

What business problems are you solving with the product? What benefits have you realized?

more profits

WebEngage review by User in Media Production
User in Media Production
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content

"Webgage advantages"

What do you like best?

It’s very user friendly. It has a wide range of feaatures that can be accessed easily. Target retention marketing strategies are useful. This is a great tool for digital marketing.

What do you dislike?

Personalisation tab could be more expansive.

Recommendations to others considering the product

Give it a try.

What business problems are you solving with the product? What benefits have you realized?

Valuable insights about your customers. Ability to measure campaigns to maximise outreach strategy.

WebEngage review by Consultant in Hospitality
Consultant in Hospitality
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great product"

What do you like best?

It is easy to use with an easy set up. It has helped sales conversions greatly. Everyone in the office seems to like it.

What do you dislike?

It is on the pricier side but I if your company pays then I do not see any major issues.

What problems are you solving with the product? What benefits have you realized?

It has helped with sales conversions greatly.

WebEngage review by Administrator in Real Estate
Administrator in Real Estate
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"It helps our company "

What do you like best?

It makes our marketing more effective and the process is smooth.

What do you dislike?

I dislike that there isn’t an option to share with others like a google docs.

What business problems are you solving with the product? What benefits have you realized?

It helps speed up our process with the clients.

Kate from G2

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