--- title: RTB House Reviews meta_title: 'RTB House Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how RTB House works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 15 scale: '5' date_modified: '2026-09-28' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # RTB House Reviews **Vendor:** RTB House **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About RTB House RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget. ## RTB House Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **24/7 customer support** from RTB House, ensuring quick resolution of queries and reliable assistance. (4 reviews) - Users commend RTB House for their **exceptional performance results** and commitment to continuous improvement in campaigns. (4 reviews) - Users commend RTB House for their **exceptional results performance** , enhancing campaigns effectively with thoughtful support and innovative strategies. (4 reviews) - Users value the **exceptional responsiveness and support** from RTB House, highlighting their proactive approach to improvement and communication. (4 reviews) - Users praise the **fast and effective communication** from RTB House, enhancing support and campaign results significantly. (3 reviews) - Creativity (3 reviews) - Users find RTB House to be a **very helpful and efficient platform** with great support and personalized results. (3 reviews) - Users appreciate the **impressive results** from RTB House, which enhance campaign performance and overall satisfaction. (3 reviews) - Results Delivery (3 reviews) - Users appreciate the **effective algorithms and easy integration** of RTB House for achieving better ROI and campaign performance. (2 reviews) **What users dislike:** - Users find the **dashboard issues** hinder effective budget control, reporting comparison, and data formatting for analysis. (2 reviews) - Users face **navigation issues** in budget control and reporting features, hindering effective campaign management. (2 reviews) - Users struggle with **billing issues** , lacking control over budget allocation and detailed reporting options in RTB House. (1 reviews) - Users feel a lack of **control over budget management** , wishing for clearer insights and comparison options in reports. (1 reviews) - Users find the **complexity of data management** in RTB House frustrating, causing extra manual work and confusion. (1 reviews) - Cost (1 reviews) - Users experience **data inaccuracy** with RTB House, noting discrepancies between its reported conversions and analytics tools. (1 reviews) - Data Management (1 reviews) - Editing Problems (1 reviews) - Users find the pricing of RTB House to be **on the expensive side** , limiting their control over campaign budgets. (1 reviews) ## RTB House Reviews ### 1. High ROI but Limited Creative Flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** Marco P. | Co-Founder, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** March 11, 2026 **What do you like best about RTB House?** I really like RTB House for its very good ROI and for the technical support team that is very well-prepared. Additionally, the initial setup was very simple thanks to the team's support. **What do you dislike about RTB House?** Little creative flexibility, lack of a self-serve platform, not very effective in the upper funnel. **What problems is RTB House solving and how is that benefiting you?** It allows me to run feed-based retargeting campaigns to sell online. The ROI is very good and the technical support team is very skilled. ### 2. Great results and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Guido D. | Programmatic display- & video-specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 24, 2025 **What do you like best about RTB House?** RTB House do what they promise. The implementation is almost effortless. The settlement model is fair, the results are great and the service is awesome. What I like very much, is that RTB House is always thinking with us and are always looking for new ways to improve creatives and results. Also when the results are decreasing, they are not afraid to lower the budget in order to keep the performance up. Both prospecting- and retargeting campaigns are outperforming our own campaigns and are therefore worth the investment. **What do you dislike about RTB House?** No real downsides so far. It's strange in the beginning to let go of control over the campaigns myself but they are in good hands with RTB House. **What problems is RTB House solving and how is that benefiting you?** Increasing the number of lower mid funnel conversions in the prospecting campaign. And purchase conversions in the retargeting campaign ### 3. Great communication and support combined with good results! **Rating:** 4.5/5.0 stars **Reviewed by:** Aliki K. | Online Advertising Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 05, 2025 **What do you like best about RTB House?** The communication is great and the account managers are very fast and always eager to help with any issues or provide support. Also, it's greatly appreciated that they always have new suggestions for testing creatives to improve performance and avoid ad fatigue. **What do you dislike about RTB House?** I wish I had a bit more control over the optimization of the campaign, especially when it comes to the budgets. It's a bit of a blind spot for me how the budget is divided throughout the month. Also in reporting, although easy to navigate, I would like to be able to compare current with previous periods as well as having a more user-friendly way to identify the type of creatives we have on the campaigns. **What problems is RTB House solving and how is that benefiting you?** Retargeting & Traffic ### 4. Good provider, good service **Rating:** 5.0/5.0 stars **Reviewed by:** Tom C. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 06, 2025 **What do you like best about RTB House?** Good service, passionate about advertising. **What do you dislike about RTB House?** Every market is a different account. Potentially consolidation could make overview simpler. **What problems is RTB House solving and how is that benefiting you?** Retargeting webvisitors ### 5. RTB reporting and monitoring capabilities are very helpful for us on daily basis. **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi B. | Executive, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 18, 2024 **What do you like best about RTB House?** I am using RTB house on daily basis, using for day to day report. I am blindly trust on RTB reporting and monitoring capabilities. RTB house is very beneficial for both advertiser and publishers. RTB House ads are more personalized that creating better online experience. RTB house dashboard is easy to use they clearly mention all the things very clearly, If I need report month wise or quarter wise also yearly data so we download at a time it save our time. also the billing column we can easily see the remaining budget for our account, there is various form of graph, pie chart that helps us to do optimization for our campaign. will get campaign, subcategory wise data. and also 24/7 customer support are there so it will resolve our query very quickly. RTB house very helpful and sorted platform. I would definitely recommend RTB House Personalized Retargeting to a friend or colleague. **What do you dislike about RTB House?** One thing I dislike about RTB house is if I want to copy and paste the numbers from dashboard to excel or other document it doesnt get paste in proper format so because of this I have to manually type the numbers in excel. one more thing about RTB house is if I want data for 2 or 3 days so I'll select the date range for 3 days so it will show in descending order not day by day. If my date range is 01/01/24 to 05/01/24 so here I need data starts from 1st to 5th only, but it will show in down to up order from 5th to 1st. **What problems is RTB House solving and how is that benefiting you?** As compared to earlier RTB house have now advanced features, they are always trying come up with updated and advance solution, while using platform we are not getting any kind of server or glitches from RTM side, so its really helping and benefiting us, we are able to work smoothly. ### 6. Good results and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Eefje J. | Sr. Online Advertising Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 13, 2024 **What do you like best about RTB House?** Great support, very fast communication. Good campaign results **What do you dislike about RTB House?** When performance is lacking, you cannot optimize it yourself immediately **What problems is RTB House solving and how is that benefiting you?** Website traffic and retargeting ### 7. Integrated Retargeting Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Sagar Sharma B. | ASSOCIATE BUSINESS DIRECTOR, Marketing and Advertising, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 15, 2024 **What do you like best about RTB House?** The most helpful things in RTB retargeting is:
Personalization: This can be done basis each of the exposed mediums namely search, social, Video etc.
ROI: Cost per sale received in brands I have been working are much better than normal campaigns from other retargeting platforms.
Integration: RTB integrates very well and quickly with various advertising platforms and tools. **What do you dislike about RTB House?** Only one issue I have faced which is customer support from the team. We have to follow up numerous to get updates on pending tasks. **What problems is RTB House solving and how is that benefiting you?** RTB uses artificial intelligence and machine learning to help us in optimizing campaigns. This helps us in further personalizing Ad variants to deliver best results. Our ROI delivered on this platform is better than the rest of the retargeting efforts.

Also, the tool helps in limiting my overall frequency across all platforms and mediums. ### 8. Great results and even greater support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 12, 2024 **What do you like best about RTB House?** The support is lovely, communication is very fast and our first results look amazing. Love it **What do you dislike about RTB House?** Nothing yet, maybe the dashboarding could be better but at least it has a Supermetrics connector. **What problems is RTB House solving and how is that benefiting you?** Retargeting ### 9. Personalization - Real Time **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul K. | Associate Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 20, 2023 **What do you like best about RTB House?** RTB House incorporates machine learning algorithms to analyze user behavior and optimize ad delivery. These algorithms continuously learn and adapt to changing patterns, improving the accuracy of targeting over time. Also Ad Fraud Prevention- RTB House typically employs measures to combat ad fraud, helping to ensure that advertisers' budgets are spent on genuine impressions and interactions. **What do you dislike about RTB House?** Market Saturation: Depending on the client/industry, personalized retargeting may be a widely used strategy. In highly competitive markets, standing out and achieving a high return on investment may require additional effort and creativity. **What problems is RTB House solving and how is that benefiting you?** Comprehensive Campaign Management: We can manage retargeting campaigns for multiple clients from a centralized platform. This includes setting bidding strategies, adjusting targeting parameters, and monitoring performance analytics for various campaigns simultaneously. It also provides real time optimization - The real-time bidding aspect of RTB House enables agencies to make dynamic adjustments to their bidding strategies based on real-time data, ensuring optimal performance throughout the campaign. ### 10. Mobile Marketing Consumer Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Kikkiri R. | Associate Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 23, 2024 **What do you like best about RTB House?** We have implemented RTB House very recently, like 6 months ago. It's giving us around 4 ROI. The support from the RTB team is very quick, which is one of the best things I liked about RTB. **What do you dislike about RTB House?** Pricing is a little on the higher side, what I felt. **What problems is RTB House solving and how is that benefiting you?** With RTB integration, we are reaching more potential users who have visited our website in terms of remarketing and retargeting. ### 11. Re-targeting works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 20, 2024 **What do you like best about RTB House?** This interface with customised dashboard based on intent of user, and it's targetting centric over a period gives us continuous ROI of 5 for my spends. It has good algorithms to target and optimize ad delivery. We love to use RTB more personalized Re-targeting **What do you dislike about RTB House?** When I use RTB data it's conversion value shows high but when it came to conversion tools like analytics the data is getting differ. **What problems is RTB House solving and how is that benefiting you?** It is solving my Re-targeting work with good returns. I love to use it more for few more months. ### 12. ON TARGET RETARGETING RTB **Rating:** 4.5/5.0 stars **Reviewed by:** Krish M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 06, 2024 **What do you like best about RTB House?** Advertising are based properly on the currently viewed products **What do you dislike about RTB House?** Feed Keeps on changing very quickly due to which the targeted products are less frequently visible **What problems is RTB House solving and how is that benefiting you?** RTB house is helping us to reach desired and targeted audience also it is helping us to give a proper visualisation to the customers who have been visiting frequently. ### 13. my favorite retargeting channel **Rating:** 4.0/5.0 stars **Reviewed by:** İrem . | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 16, 2021 **What do you like best about RTB House?** Account managers are very involved. They learn your KPIs and quickly create and publish the campaigns that are suitable for you. They keep me updated about the campaigns with monthly meetings. **What do you dislike about RTB House?** When the performance goes bad, you cannot intervene immediately, you have to ask your account manager for help. And sometimes rtb dashboard's data does not match your different reporting tools like GA. **What problems is RTB House solving and how is that benefiting you?** It displays your ads to users who have visited your site before and have not made a purchase, while browsing on different websites. It assists your other advertising channels. ### 14. RTB House Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 28, 2021 **What do you like best about RTB House?** Advertising to the people who are most likely to convert **What do you dislike about RTB House?** If you want better performance, you should limit your ad spending **What problems is RTB House solving and how is that benefiting you?** It is a channel that helps me to generate more conversions and reach more audience ### 15. Advanced retargeting solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 09, 2019 **What do you like best about RTB House?** Smart algorithms which can beat bigger competitors in the market like Criteo **What do you dislike about RTB House?** I don't think there is anything to dislike, everything works pretty well. **What problems is RTB House solving and how is that benefiting you?** Segmented retargeting, much focussed and personalised ## RTB House Discussions - [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for) - [View RTB House pricing details and edition comparison](https://www.g2.com/products/rtb-house/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-04+16%3A19%3A42+-0500&secure%5Bsession_id%5D=813c6da4-6f0c-4ffa-9768-ea597b3f5938&secure%5Btoken%5D=aa1b7360214ac41f25b17923b8711617b01de245af8947eee41281806b29bfb5&format=llm_user) ## RTB House Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top RTB House Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (897 reviews)