# RTB House Reviews **Vendor:** RTB House **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 15 ## About RTB House RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. ## RTB House Pros & Cons **What users like:** - Users value the **excellent customer support** of RTB House, appreciating prompt assistance and effective communication. (5 reviews) - Users value the **outstanding performance results** of RTB House, surpassing their own campaigns and ensuring effective support. (5 reviews) - Users commend RTB House for their **exceptional results** , effortless implementation, and outstanding customer support. (5 reviews) - Users commend the **excellent results performance** of RTB House, valuing effective campaigns and responsive support. (5 reviews) - Users find RTB House **incredibly helpful** , appreciating effortless implementation and excellent support throughout their campaigns. (4 reviews) - Team Helpfulness (4 reviews) - Users appreciate the **effective algorithms and easy integration** of RTB House for achieving better ROI and campaign performance. (3 reviews) - Communication (3 reviews) - Creativity (3 reviews) - Ease of Use (3 reviews) **What users dislike:** - Users struggle with **dashboard issues** like budget control and inefficient data presentation, affecting their workflow and analysis. (3 reviews) - Users experience **navigation issues** with campaign optimization and reporting features, seeking more control and clarity. (2 reviews) - Users are frustrated by **billing issues** that limit control over budget distribution and campaign optimization. (1 reviews) - Users desire more **control over budget management** and better insights into campaign optimization and reporting. (1 reviews) - Users find **data handling to be complex** , struggling with formatting issues and non-intuitive date displays. (1 reviews) - Cost (1 reviews) - Users experience **data inaccuracy** with RTB House, noting discrepancies between its reported conversions and analytics tools. (1 reviews) - Data Management (1 reviews) - Editing Problems (1 reviews) - Users find the pricing of RTB House to be **on the expensive side** , limiting their control over campaign budgets. (1 reviews) ## RTB House Reviews ### 1. High ROI but Limited Creative Flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** Marco P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about RTB House?** I really like RTB House for its very good ROI and for the technical support team that is very well-prepared. Additionally, the initial setup was very simple thanks to the team's support. **What do you dislike about RTB House?** Little creative flexibility, lack of a self-serve platform, not very effective in the upper funnel. **What problems is RTB House solving and how is that benefiting you?** It allows me to run feed-based retargeting campaigns to sell online. The ROI is very good and the technical support team is very skilled. ### 2. Great results and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Guido D. | Programmatic display- & video-specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about RTB House?** RTB House do what they promise. The implementation is almost effortless. The settlement model is fair, the results are great and the service is awesome. What I like very much, is that RTB House is always thinking with us and are always looking for new ways to improve creatives and results. Also when the results are decreasing, they are not afraid to lower the budget in order to keep the performance up. Both prospecting- and retargeting campaigns are outperforming our own campaigns and are therefor worth the investment. **What do you dislike about RTB House?** No real downsides so far. It's strange in the beginning to let go of control over the campaigns myself but they are in good hands with RTB House. **What problems is RTB House solving and how is that benefiting you?** Increasing the number of lower mid funnel conversions in the prospecting campaign. And purchase conversions in the retargeting campaign ### 3. Great communication and support combined with good results! **Rating:** 4.5/5.0 stars **Reviewed by:** Aliki K. | Online Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about RTB House?** The communication is great and the account managers are very fast and always eager to help with an issues or provide support. Also it's greatly appreciate that they always have new suggestions for testing creatives to improve performance and avoid ad fatigue. **What do you dislike about RTB House?** I wish I had a bit more control over the optimization of the campaign, especially when it comes to the budgets. It's a bit of a blind spot for me how the budget is divided throughout the month. Also in reporting, although easy to navigate I would like to be able to compare current with previous periods as well as having a more user friendly way to identify the type of creatives we have on the campaigns. **What problems is RTB House solving and how is that benefiting you?** Retargeting & Traffic ### 4. Good provider, good service **Rating:** 5.0/5.0 stars **Reviewed by:** Tom C. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about RTB House?** Good service, passionate about advertising. **What do you dislike about RTB House?** Every market is a different account. Potentially consolidation could make overview simpler. **What problems is RTB House solving and how is that benefiting you?** Retargeting webvisitors ### 5. RTB reporting and monitoring capabilities are very helpful for us on daily basis. **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi B. | Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about RTB House?** I am using RTB house on daily basis, using for day to day report. I am blindly trust on RTB reporting and monitoring capabilities. RTB house is very beneficial for both advertiser and publishers. RTB House ads are more personalized that creating better online experience. RTB house dashboard is easy to use they clearly mention all the things very clearly, If I need report month wise or quarter wise also yearly data so we download at a time it save our time. also the billing column we can easily see the remaining budget for our account, there is various form of graph, pie chart that helps us to do optimization for our campaign. will get campaign, subcategory wise data. and also 24/7 customer support are there so it will resolve our query very quickly. RTB house very helpful and sorted platform. I would definitely recommend RTB House Personalized Retargeting to a friend or colleague. **What do you dislike about RTB House?** one thing I dislike about RTB house is if I want to copy and paste the numbers from dashboard to excel or other document it doesnt get paste in proper format so because of this I have to manually type the numbers in excel. one more thing about RTB house is if I want data for 2 or 3 days so I'll select the date range for 3 days so it will show in descending order not day by day. If my date range is 01/01/24 to 05/01/24 so here I need data starts from 1st to 5th only, but it will show in down to up order from 5th to 1st. **What problems is RTB House solving and how is that benefiting you?** as compared to earlier RTB house have now advanced features, they are always trying come up with updated and advance solution, while using platform we are not getting any kind of server or glitches from RTM side, so its really helping and benefiting us, we are able to work smoothly. ### 6. Good results and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Eefje J. | Sr. Online Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2024 **What do you like best about RTB House?** Great support, very fast communication. Good campaign results **What do you dislike about RTB House?** When performance is lacking, you cannot optimize it yourself immediately **What problems is RTB House solving and how is that benefiting you?** Website traffic and retargeting ### 7. Integrated Retargeting Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Sagar Sharma B. | ASSOCIATE BUSINESS DIRECTOR, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about RTB House?** The most helpful things in RTB retargeting is: Personalization: This can be done basis each of the exposed mediums namely search, social, Video etc. ROI: Cost per sale received in brands i have been working are much better than normal campaigns from other retargeting platforms. Integration: RTB integrates very well and quickly with various advertising platforms and tools. **What do you dislike about RTB House?** Only one issue i have faced which is customer support from the team. We have to follow up numerous to get updates on pending tasks. **What problems is RTB House solving and how is that benefiting you?** RTB uses artificial Intelligence and machine learning to help us in optimizing campaigns. This helps us in further personlizing Ad variants to deliver best results. Our ROI delivered on this platform is better than rest of the retargeting efforts. ALso, The tool helps in limiting my overall frequency across all platforms and mediums. ### 8. Great results and even greater support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about RTB House?** The support is lovely, communication is very fast and our first results look amazing. Love it **What do you dislike about RTB House?** Nothing yet, maybe the dashboarding could be better but at least it has a Supermetrics connector. **What problems is RTB House solving and how is that benefiting you?** Retargeting ### 9. Personalization - Real Time **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul K. | Associate Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about RTB House?** RTB House incorporates machine learning algorithms to analyze user behavior and optimize ad delivery. These algorithms continuously learn and adapt to changing patterns, improving the accuracy of targeting over time. Also Ad Fraud Prevention- RTB House typically employs measures to combat ad fraud, helping to ensure that advertisers' budgets are spent on genuine impressions and interactions. **What do you dislike about RTB House?** Market Saturation: Depending on the client/industry, personalized retargeting may be a widely used strategy. In highly competitive markets, standing out and achieving a high return on investment may require additional effort and creativity. **What problems is RTB House solving and how is that benefiting you?** Comprehensive Campaign Management: We can manage retargeting campaigns for multiple clients from a centralized platform. This includes setting bidding strategies, adjusting targeting parameters, and monitoring performance analytics for various campaigns simultaneously. It also provides real time optimization - The real-time bidding aspect of RTB House enables agencies to make dynamic adjustments to their bidding strategies based on real-time data, ensuring optimal performance throughout the campaign. ### 10. Mobile Marketing Consumer Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Kikkiri R. | Associate Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about RTB House?** We have Implemented RTB House very recently like 6 months, its giving us aroung 4 ROI,the supposrt of RTB guys provding is very quick , this is one of the best things that i liked about RTB **What do you dislike about RTB House?** Priceing is liitle higher side what i felt **What problems is RTB House solving and how is that benefiting you?** With RTB integration we are reachecing the more potential users that who are visited our website in terms of re marketing & re targetting. ### 11. Re-targeting works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about RTB House?** This interface with customised dashboard based on intent of user, and it's targetting centric over a period gives us continuous ROI of 5 for my spends. It has good algorithms to target and optimize ad delivery. We love to use RTB more personalized Re-targeting **What do you dislike about RTB House?** When I use RTB data it's conversion value shows high but when it came to conversion tools like analytics the data is getting differ. **What problems is RTB House solving and how is that benefiting you?** It is solving my Re-targeting work with good returns. I love to use it more for few more months. ### 12. ON TARGET RETARGETING RTB **Rating:** 4.5/5.0 stars **Reviewed by:** Krish M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2024 **What do you like best about RTB House?** Advertising are based properly on the currently viewed products **What do you dislike about RTB House?** Feed Keeps on changing very quickly due to which the targeted products are less frequently visible **What problems is RTB House solving and how is that benefiting you?** RTB house is helping us to reach desired and targeted audience also it is helping us to give a proper visualisation to the cutomers who have been visiting frequently. ### 13. my favorite retargeting channel **Rating:** 4.0/5.0 stars **Reviewed by:** İrem . | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about RTB House?** Account managers are very involved. They learn your KPIs and quickly create and publish the campaigns that are suitable for you. They keep me updated about the campaigns with monthly meetings. **What do you dislike about RTB House?** When the performance goes bad, you cannot intervene immediately, you have to ask your account manager for help. And sometimes rtb dashboard's data does not match your different reporting tools like GA. **What problems is RTB House solving and how is that benefiting you?** It displays your ads to users who have visited your site before and have not made a purchase, while browsing on different websites. It assists your other advertising channels. ### 14. RTB House Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about RTB House?** Advertising to the people who are most likely to convert **What do you dislike about RTB House?** If you want better performance, you should limit your ad spending **What problems is RTB House solving and how is that benefiting you?** It is a channel that helps me to generate more conversions and reach more audience ### 15. Advanced retargeting solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2019 **What do you like best about RTB House?** Smart algorithms which can beat bigger competitors in the market like Criteo **What do you dislike about RTB House?** I don't think there is anything to dislike, everything works pretty well. **What problems is RTB House solving and how is that benefiting you?** Segmented retargeting, much focussed and personalised ## RTB House Discussions - [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for) - [View RTB House pricing details and edition comparison](https://www.g2.com/products/rtb-house/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A50%3A59+-0500&secure%5Bsession_id%5D=21d4a5b3-e58a-405a-bcbc-e0eb9691b77a&secure%5Btoken%5D=00d7de32f090590137a1aec4d0c59c5fb252ddeab8cd2e2efada16601e9d6a15&format=llm_user) ## RTB House Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top RTB House Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (217 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews)