---
title: Eyeota Reviews
meta_title: 'Eyeota Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Eyeota works for a business like yours.
date_modified: '2026-06-21'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Eyeota Reviews
**Vendor:** Eyeota  
**Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)
## About Eyeota
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries. For more information about Eyeota, please visit http://www.eyeota.com






- [View Eyeota pricing details and edition comparison](https://www.g2.com/products/eyeota/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-02+05%3A16%3A31+-0500&secure%5Bsession_id%5D=41b1d86d-4ab4-4b8e-9d13-3a4219fc4e5f&secure%5Btoken%5D=e5eff1b1d0cc38e3e984819929743c88ce47e9055f5f58b16bfc6dc54dba82f1&format=llm_user)

## Eyeota Features
**Data Integration**
- 1st-Party Data Integration
- 2nd-Party Data Integration
- 3rd-Party Data Integration
- Offline Data Integration
- Mobile Data Integration
- Data Export Tools

**Agentic AI - Data Management Platform (DMP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Audience Data - Audience Data Providers**
- Third-Party Data Access
- Audience Segmentation
- Audience Insights
- Custom Audience Creation

**Data Analysis & Optimization**
- Audience Segmentation
- Recommendations
- Standard Dashboards
- Custom Reports

**Activation - Audience Data Providers**
- Cross-Channel Targeting
- DSP Integration
- Data Enrichment
- Audience Activation

**Platform**
- Data Permissions
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Internationalization

**AI Capabilities - Audience Data Providers**
- Predictive Audience Modeling

## Top Eyeota Alternatives
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