Introducing G2.ai, the future of software buying.Try now
Compare Insider One and Meiro 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Quizell
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Blueshift
Visit Website
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $4,500.00 50000000 Total events stored Per Month
Insider One
Star Rating
(1,248)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneMeiro
Star Rating
(56)4.8 out of 5
Market Segments
Small-Business (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $4,500.00 50000000 Total events stored Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Insider and Meiro have high ratings for ease of use, with Insider scoring 9.5 and Meiro at 9.2. However, reviewers mention that Insider's user interface is more intuitive, making it easier for new users to navigate the platform.
- Reviewers mention that Insider excels in email marketing features, particularly in building and personalizing emails, where it scored 9.7. In contrast, Meiro, while still strong, does not have the same level of customization options, leading some users to feel limited in their email campaigns.
- G2 users highlight that Meiro shines in data sourcing and enrichment, scoring 9.6, which allows for better customer insights. Users on G2 report that Insider's data management features, while solid, do not offer the same depth of analysis, particularly in data modeling and reporting.
- Users say that both platforms provide robust support, with Meiro slightly edging out with a quality of support score of 9.7 compared to Insider's 9.6. Reviewers mention that Meiro's support team is more responsive and helpful in resolving issues quickly.
- Reviewers mention that Insider's automation capabilities, particularly in automated email responses and SMS marketing, are superior, scoring 9.7 in both areas. Users report that Meiro's automation features, while effective, do not offer the same level of flexibility and customization.
- Users on G2 report that Insider's integration capabilities are more extensive, particularly with e-commerce platforms, scoring 9.6. In contrast, Meiro's integrations, while good, are noted to be less comprehensive, which can limit users looking for seamless connectivity with various tools.
Pricing
Entry-Level Pricing
Insider One
No pricing availableMeiro
CDP Starter
Starting at $4,500.00
50000000 Total events stored Per Month
- Hosting managed by Meiro
- 3 data sources
- 3 data destinations
Free Trial
Insider One
Free Trial is available
Meiro
No trial information availableRatings
Meets Requirements
9.4
1,126
9.5
47
Ease of Use
9.4
1,136
9.2
51
Ease of Setup
9.0
593
9.0
50
Ease of Admin
9.1
306
8.6
13
Quality of Support
9.6
1,125
9.5
47
Has the product been a good partner in doing business?
9.5
307
9.8
14
Product Direction (% positive)
9.8
1,078
10.0
46
Features by Category
Email Marketing
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
501
Not enough data
9.5
500
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Not enough data
Platform
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Not enough data
Visitor Behavior
9.5
580
9.7
6
9.6
597
10.0
6
9.5
544
9.2
6
Templates
9.5
559
9.2
6
9.5
602
8.7
5
9.6
596
8.7
5
Personalization
9.6
586
9.7
5
9.5
574
9.3
5
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
9.0
5
9.6
569
Not enough data
9.6
595
Not enough data
9.6
582
8.7
5
Multichannel
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Not enough data
Administration
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
576
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
601
Not enough data
9.6
579
Not enough data
Targeting
9.6
593
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
583
|
Verified
9.7
38
9.5
571
|
Verified
9.5
38
9.6
379
9.0
37
9.5
599
|
Verified
9.7
37
Intelligence
9.4
606
|
Verified
9.5
18
9.5
576
|
Verified
8.9
36
9.6
567
|
Verified
9.0
36
Platform Basics
9.5
653
|
Verified
9.0
5
9.5
652
|
Verified
9.0
5
Platform Data
9.4
638
|
Verified
9.0
5
9.4
616
|
Verified
9.0
5
9.3
651
|
Verified
9.0
5
9.3
618
8.7
5
Platform Additional Functionality
9.5
622
|
Verified
9.7
5
9.5
617
|
Verified
9.3
5
9.4
605
9.3
5
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
50
Not enough data
9.5
47
Not enough data
9.4
46
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Analysis
9.3
622
Not enough data
9.4
691
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
695
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
567
|
Verified
Not enough data
9.6
655
|
Verified
Not enough data
Engagement
9.6
624
Not enough data
Platform
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One and Meiro are categorized as Personalization, E-Commerce Personalization, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Meiro is categorized as Identity Resolution and Reverse ETL
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meiro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Computer Software
19.6%
Marketing and Advertising
16.1%
Consulting
10.7%
Information Technology and Services
10.7%
Leisure, Travel & Tourism
7.1%
Other
35.7%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Meiro has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
