Act-On Reviews & Product Details

What I like most about Act-On is its intuitive, user-friendly interface paired with powerful marketing automation capabilities. It makes it easy to build campaigns smoothly, use advanced segmentation, and access actionable analytics that help streamline workflows and boost overall marketing effectiveness. On top of that, the excellent customer support and ongoing product improvements make it a reliable, efficient tool for any marketing team. Review collected by and hosted on G2.com.

One thing I don’t like about Act-On is that it can occasionally lag or feel slow, especially when I’m working with larger campaigns. On top of that, the reporting interface sometimes comes across as a bit unintuitive, which makes it harder to pull detailed analytics quickly. I’ve also noticed that certain integrations with other tools feel limited, or they require extra steps to set up and configure properly. Review collected by and hosted on G2.com.

What I like best about Act-On is its powerful marketing automation features, which allow us to streamline complex campaigns effortlessly. Its robust integrations with major CRM systems ensure smooth data synchronization across our tech stack. Additionally, the intuitive workflow management makes designing, executing, and tracking campaigns straightforward and highly efficient. Review collected by and hosted on G2.com.

While Act-On is a strong platform, the initial setup process and advanced reporting configurations have a slight learning curve, though they remain quite manageable once set up properly. Review collected by and hosted on G2.com.

Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends. Review collected by and hosted on G2.com.

I do miss when the support was easier to access. They still answer all of our issues, but sometimes we may have to wait. Review collected by and hosted on G2.com.

I really like how Act-On solves my marketing automation needs by bringing the entire marketing journey and all multichannels into one easy tool, instead of using multiple tools. I appreciate how seamless it is and the way it integrates everything into one tool. The pricing is very good, and they offer a wide variety of channels which helps me diversify easily. I use the email marketing tools a lot because newsletters are important to my company. Act-On has great support, which helped me set up my campaigns and ensure good email deliverability. The initial setup was very easy, with a straightforward UI, and the team was helpful in setting it up with support emails. Overall, I find Act-On a really affordable and great tool. Review collected by and hosted on G2.com.

I would say their UI is a little bit outdated, but it's not a big deal at all. Review collected by and hosted on G2.com.

I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes. Review collected by and hosted on G2.com.

I'd love better real-time reporting on emails that are firing. To see which emails tied to which salesperson's contacts are firing daily and the data for those would be awesome. Also, having the ability to mass pause all email campaigns would be super cool. Changing the footer once and having that populate all emails would save a hassle that happens at the beginning of every year for me personally. The timeout could be longer; it's annoying to go back to my Act-On tab and see it timed out after what feels like a super brief period of time. It'd be cool to embed a video so it can play in the email instead of just linking a still from the video. Review collected by and hosted on G2.com.

I like that Act-On is constantly updating their software and their support is top-notch, with webinars and regularly scheduled client success hours to address any issues. They take feedback seriously and make updates to address pain points. The email builder in Act-On is top of its class, allowing me to preview on different devices, use dark mode, and control content visibility on mobile/desktop. It's a very strong feature and performs better than other email marketing platforms I've used. Review collected by and hosted on G2.com.

They are continuing to update the UI/UX and are doing it section by section. This can lead to some inconsistent experiences throughout the app in some sections that are not used as often like the lead prospector. Review collected by and hosted on G2.com.

The more I use the platform, the more robust and intuitive it feels. I especially like how easy it is to create a landing page and set up an email notification for a specific form or RSVP. Overall, it makes life a little easier. Review collected by and hosted on G2.com.

Sometimes there are weird bugs that hinder the performance of act-on and hurts usability. One instance in particular was when form submission emails just didnt send because of a bug. Act-On quickly fixed it and their support was great but that was after the fact and we thought something broke on our end. Review collected by and hosted on G2.com.

Act-on has the best integration with Microsoft Dynamics. We were using Act-on and switched to HubSpot but had an awful experience with that integration. It was imperative that we needed to switch back to Act-on. I also am really impressed with the zoom webinar integration. Review collected by and hosted on G2.com.

the landing pages do not have many options. I would like to be able to move all content that is within one column into another column at one time instead of one piece at a time. I would also like to see some more content options. Review collected by and hosted on G2.com.

I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quickly. Review collected by and hosted on G2.com.

Challenges are that, maybe once every two years an automation will just stop working. This is discovered on my end, and I need to engage support to address. Sometimes this can take a few days to address. There is also a greater effort or time to value for some of the deeper features, such as progressive profiling. A more intuitive interface for deeper features would be very beneficial, as would having the platform do a better job of self-monitoring successful vs unsuccessful automation runs and notifying specific users. The initial setup of Act-On was technical and required a person to champion with different departments for their contributions. Review collected by and hosted on G2.com.

Aside from the software itself, the collaborative, supportive, and solutions-oriented spirit of the team is something to be proud of. Whenever I have an issue or idea, the answer is always geared toward finding a solution.

The software itself is great, and a big upgrade from our previous email provider. The email composer is easy to use, segmentation builder makes it possible to narrow down our audiences as tightly as we want, and automation features allow us to work more efficiently and reach our audiences strategically at the same time. Review collected by and hosted on G2.com.

As an email marketer, I find Act-On 's features very easy to learn and use, but some of the non-marketers and non tech-saavy folk in our network struggle to use and feel confident with certain aspects of the platform, like building segments, confidence in personalizations, and setting up dynamic content rows correctly.

The pricing structure isn't perfect for our franchise business model (we don't have a use-case for sales users, which makes the bundles a bit tough to work with), and we don't have a full integration with our CRM, just a once-daily sync that occurs overnight.

I also struggle with data studio, and with there was a more intuitive, user-friendly, visualized way to view marketing network data at the parent account level. Review collected by and hosted on G2.com.