--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1070 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1070 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,070 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users admire the **ease of use** of Act-On, praising its intuitive interface and stress-free setup. (25 reviews) - Users value the **excellent customer support** from Act-On, appreciating their quick responses and helpful communication. (17 reviews) - Users value the **easy-to-use email design tools** and prompt customer support of Act-On for seamless marketing. (16 reviews) - Users highlight the **automation capabilities** of Act-On, appreciating its seamless integration and user-friendly interface. (14 reviews) - Users find Act-On's **easy-to-use email builder** highly customizable, perfect for sending a large volume of emails. (14 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (14 reviews) - Users appreciate the **top-notch support** of Act-On, with regular updates and effective client success resources. (13 reviews) - Easy Setup (11 reviews) - Analytics (10 reviews) - Intuitive (10 reviews) **What users dislike:** - Users report **missing features** in Act-On, particularly concerning analytics discrepancies and CRM integration issues. (12 reviews) - Users face a **steep learning curve** with Act-On, experiencing challenges in implementation and interface navigation. (8 reviews) - Users find **email issues** frustrating, desiring improvements in visual elements and scheduling functionality for better usability. (7 reviews) - Users find Act-On's interface **not intuitive** , facing challenges with implementation and a lack of user-friendly features. (7 reviews) - Users note the **limited features** in Act-On, often finding essential tools lacking compared to other platforms. (6 reviews) - Email Management (5 reviews) - Expensive (4 reviews) - Integration Issues (4 reviews) - Limited Customization (4 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (4 reviews) ## Act-On Reviews ### 1. Robust e-marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah O. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2013 **What do you like best about Act-On?** Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends. **What do you dislike about Act-On?** I do miss when the support was easier to access. They still answer all of our issues, but sometimes we may have to wait. **Recommendations to others considering Act-On:** Sit down for a one on one demo with an account representative or attend a few of their webinars. It becomes very apparent that Act-On is focused on making their clients happy and more profitable. **What problems is Act-On solving and how is that benefiting you?** We do a lot of one-off emails and weekly newsletters in Act-on that require daily maintenance, however Act-on has given us the ability to automate items whenever possible. I've created systems for all of our onboarding processes from sending out emails with PDF's/links/forms, to notifying our internal staff via Salesforce of manual tasks that must be completed. ### 2. Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost **Rating:** 4.0/5.0 stars **Reviewed by:** Evan F. | Senior Marketing Specialist, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Act-On?** I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes. **What do you dislike about Act-On?** I'd love better real-time reporting on emails that are firing. To see which emails tied to which salesperson's contacts are firing daily and the data for those would be awesome. Also, having the ability to mass pause all email campaigns would be super cool. Changing the footer once and having that populate all emails would save a hassle that happens at the beginning of every year for me personally. The timeout could be longer; it's annoying to go back to my Act-On tab and see it timed out after what feels like a super brief period of time. It'd be cool to embed a video so it can play in the email instead of just linking a still from the video. **What problems is Act-On solving and how is that benefiting you?** I use Act-On to inform customers about our offerings and gain insights into their feelings to tailor messaging. It enhances our CRM connectivity, supports seamless campaign adjustments, and helps understand which messaging works. **Official Response from Jennifer Blanco:** > Hi Evan, thanks for the review! Glad or hear you've found our support team and onboarding training so helpful! ### 3. Powerful Email Marketing with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon G. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Act-On?** I like that Act-On is constantly updating their software and their support is top-notch, with webinars and regularly scheduled client success hours to address any issues. They take feedback seriously and make updates to address pain points. The email builder in Act-On is top of its class, allowing me to preview on different devices, use dark mode, and control content visibility on mobile/desktop. It's a very strong feature and performs better than other email marketing platforms I've used. **What do you dislike about Act-On?** They are continuing to update the UI/UX and are doing it section by section. This can lead to some inconsistent experiences throughout the app in some sections that are not used as often like the lead prospector. **What problems is Act-On solving and how is that benefiting you?** Act-On helps us send newsletters and track customer interactions, enabling us to connect website activity with form submissions. ### 4. Robust, Intuitive Platform That Makes Landing Pages and Email Notifications Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Act-On?** The more I use the platform, the more robust and intuitive it feels. I especially like how easy it is to create a landing page and set up an email notification for a specific form or RSVP. Overall, it makes life a little easier. **What do you dislike about Act-On?** Sometimes there are weird bugs that hinder the performance of act-on and hurts usability. One instance in particular was when form submission emails just didnt send because of a bug. Act-On quickly fixed it and their support was great but that was after the fact and we thought something broke on our end. **What problems is Act-On solving and how is that benefiting you?** I think Act-On solves the basic email automation and marketing problem that our company has had and what most companies face. Its a good tool if you know your way around it and the pricing is on par with most competitors. It also gives us seamless integration with our CRM MS Dynamics so that has helped. ### 5. Best-in-Class Microsoft Dynamics and Zoom Webinar Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Ricki A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** Act-on has the best integration with Microsoft Dynamics. We were using Act-on and switched to HubSpot but had an awful experience with that integration. It was imperative that we needed to switch back to Act-on. I also am really impressed with the zoom webinar integration. **What do you dislike about Act-On?** the landing pages do not have many options. I would like to be able to move all content that is within one column into another column at one time instead of one piece at a time. I would also like to see some more content options. **What problems is Act-On solving and how is that benefiting you?** We use Act-on primarily to market to our B and C prospects. Act-on allows our sales team to see which prospects are receiving email communications from marketing campaigns through Microsoft Dynamics and how they are interacting. **Official Response from Jennifer Blanco:** > Thank you for your review! We're glad the Dynamics integration is working so well for you and your team. ### 6. Comprehensive Automation with Strong CRM Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Gary C. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Act-On?** I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quickly. **What do you dislike about Act-On?** Challenges are that, maybe once every two years an automation will just stop working. This is discovered on my end, and I need to engage support to address. Sometimes this can take a few days to address. There is also a greater effort or time to value for some of the deeper features, such as progressive profiling. A more intuitive interface for deeper features would be very beneficial, as would having the platform do a better job of self-monitoring successful vs unsuccessful automation runs and notifying specific users. The initial setup of Act-On was technical and required a person to champion with different departments for their contributions. **What problems is Act-On solving and how is that benefiting you?** I use Act-On for customer journey insight, marketing automation, and data synchronization. It solves the problems of pre-conversion customer journey insight, personalization, and automation at scale. ### 7. Act-On: Easy Email Creation, Powerful Segmentation, and a Supportive Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Act-On?** Aside from the software itself, the collaborative, supportive, and solutions-oriented spirit of the team is something to be proud of. Whenever I have an issue or idea, the answer is always geared toward finding a solution. The software itself is great, and a big upgrade from our previous email provider. The email composer is easy to use, segmentation builder makes it possible to narrow down our audiences as tightly as we want, and automation features allow us to work more efficiently and reach our audiences strategically at the same time. **What do you dislike about Act-On?** As an email marketer, I find Act-On 's features very easy to learn and use, but some of the non-marketers and non tech-saavy folk in our network struggle to use and feel confident with certain aspects of the platform, like building segments, confidence in personalizations, and setting up dynamic content rows correctly. The pricing structure isn't perfect for our franchise business model (we don't have a use-case for sales users, which makes the bundles a bit tough to work with), and we don't have a full integration with our CRM, just a once-daily sync that occurs overnight. I also struggle with data studio, and with there was a more intuitive, user-friendly, visualized way to view marketing network data at the parent account level. **What problems is Act-On solving and how is that benefiting you?** Act-On works hard to help us find ways to use the platform to serve our franchise network, such as creating an account setup portal our team can use when we add franchise owners or locations to our network. They also helped us run a brand-level email initiative layered with the local messaging our network sends out, without double paying for active contacts, which is an ideal solution for franchise brands. They've also been actively listening t our "wishlist" suggestions to make things easier for us, like distributing our purchased marketing users between accounts ourselves, clearer taggingfor saved rows, tagging for emails for better filtering/reporting at the parent level, and plugging Snowflake into our internal MDW (which is currently being built). ### 8. Streamlined Outreach with User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Alex C. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** I use Act-On to help with outreach and metric tracking, and it really helps eliminate the problem of tracking whether emails have reached their intended target or if they are being engaged with. I really like how accessible it is and the UI. The Outlook add-on is fantastic and the interface is very user-friendly. The software is extremely efficient and executes everything as promised. The UI is calm and minimal, which I like. The Outlook add-on makes it easy for me to know which emails are going to be contributing to my metrics. The Act-On team is always available and happy to help with any questions or issues I may have. The initial setup was very easy, and the onboarding team is great. **What do you dislike about Act-On?** Sometimes, emails will not send because the Act-On add-on is preventing it. This is something that I was told could happen from time to time, and it is a really easy and quick fix. It's not a big deal! It's the only constructive feedback that I have. **What problems is Act-On solving and how is that benefiting you?** I use Act-On to help with outreach and metric tracking. It solves the problem of knowing if emails reached their target or were engaged with. **Official Response from Jennifer Blanco:** > Thanks so much for your review Alex! We're glad to hear Act-On is helping you be successful in a meaningful way, keep up the good work! ### 9. Interconnectivity and Data Insight Powerhouse, Needs UI Tweaks **Rating:** 4.5/5.0 stars **Reviewed by:** Denise B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Act-On?** I really like the interconnectivity and the broad look at the data that Act-On provides, which helps us monitor campaign progress effectively. The forms feature is also something I enjoy because it aids in data collection. Act-On gives us a deeper understanding of who is and isn’t engaging with our initiatives, allowing us to capture leads and assess their quality. The customer service was fabulous during the setup process, with agents showing patience as we navigated the learning curve of the software. **What do you dislike about Act-On?** It could be a bit more user-friendly. There are many 'help guides,' but that only really helps if you truly understand exactly what you need help with, per se. As a fairly new user, some of the fixes feel more like workarounds. There are some functions that are basic with other tools that either don't exist or require a workaround on Act-On. **What problems is Act-On solving and how is that benefiting you?** I use Act-On for stakeholder communications, lead nurturing, and integrating social media via Oktopost. It helps gather data and judge lead status, providing a broad data look and campaign progress monitoring. **Official Response from Jennifer Blanco:** > Thanks for your review Denise! We're glad to hear Act-On is helping you and your team manage, monitor, and improve your campaigns. ### 10. Enhances Lead Qualification with Room for AI Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Valentin S. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Act-On?** I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads and eventually make sales. **What do you dislike about Act-On?** I'm interested how it can have AI integration to make it easier to find hotter leads. I'm not sure, not a techy guy, but everyone is doing it, and Act-On should explore how to optimize with AI. **What problems is Act-On solving and how is that benefiting you?** Act-On helps our sales department by filtering leads and allowing us to customize ads. This lets us understand our leads better and improve sales by focusing on relevant grade levels and past school experiences. **Official Response from Jennifer Blanco:** > Thanks for your review, it's always great to hear how Act-On is helping you achieve your goals! ### 11. Efficient Email Marketing with Great Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin M. **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost. **What do you dislike about Act-On?** Initially, there seemed to be a lack of training resources with Act-On, however, this has improved. I wish the new AI tools and insights were included in the base package rather than being an additional charge. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to communicate effectively with customers and prospects. One person can manage multiple email accounts, making our company run more efficiently. We also use historical data to benchmark and show growth in our email programs. ### 12. Powerful Segmentation with a Couple Quirks **Rating:** 4.0/5.0 stars **Reviewed by:** Noah S. **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions. **What do you dislike about Act-On?** My main gripe with Act-On is how emails work in the automated programs. If you use an email template to create a message in an automation, then it creates a separate instance of that email. So, if we have to update information or change out the content in said email, we have to edit it twice: once in the automated program, and once in the email template (to keep it current). I really wish they were directly linked, so we only had to edit the template in one place. Also, the connection with Ellucian Recruit is a bit more limited. **What problems is Act-On solving and how is that benefiting you?** Act-On handles all our lead generation needs, tracking performance and nurturing leads from initial contact to application. ### 13. Intuitive CRM with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie S. **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** I like Act-On because the UI makes it very easy to understand and use. It's user-friendly for all team members, depending on what they are using it for. Even when something is not easy to understand, customer service is amazing and ready to help out. Act-On provides speed and efficiency in my processes, unlike Pardot, which had an older interface. **What do you dislike about Act-On?** We had some struggles with implementation and certain things we tried to do. During our sales process, we were told it was able to do what we needed, and when we got implemented, we had some road bumps based on things we were under the impression were easy to do. **What problems is Act-On solving and how is that benefiting you?** I use Act-On as our CRM to send emails and segment contacts, streamlining integration with Salesforce. It solves speed and efficiency issues I had with Pardot, offers a user-friendly UI, and has great customer service support. ### 14. Effortlessly Easy with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** keagan h. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** I use Act-On for email and setting up forms. The composer is easy to use, and I like that I don't have to go somewhere else to upload pictures. Building off of previous emails is really easy. I also find it very easy to learn. **What do you dislike about Act-On?** I would like to be able to drop Data-studios reports into a shared folder with my team on our one drive, but that seems pretty far fetched. **What problems is Act-On solving and how is that benefiting you?** Act-On's easy-to-use composer keeps everything in one place, allowing me to upload pictures directly and access reports easily by clicking the sent message roll-up report. I like how straightforward it is to build off previous emails. **Official Response from Jennifer Blanco:** > Thank you for your review! I'm glad to hear you find Act-On easy to use. While we can export data studio reports on a schedule, we don't have the ability to connect to OneDrive, great idea though, and one we will consider! ### 15. Very Easy-to-Use, Marketer-Friendly Software **Rating:** 5.0/5.0 stars **Reviewed by:** Chaitanay C. | Process Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Act-On?** It is very easy-to-use software, and it’s so user-friendly for marketers who don’t use technology a lot. its customer support is really appreciable it does not involve any hidden costs **What do you dislike about Act-On?** There are cheaper alternatives in the market, so I feel this could be a bit more affordable if the price were reduced slightly. It works well with most software, like Oracle, but I’ve heard it doesn’t work as well with custom-made software. **What problems is Act-On solving and how is that benefiting you?** There are times when an interaction with a lead could be forgotten, but Act-on tracks each and every interaction, scores them based on their willingness to buy, and sends reminders to call again and follow up. **Official Response from Jennifer Blanco:** > Thank you for your review Chaitanay! We're glad to hear Act-On is helping you and your sales team stay on top of your prospects. We do offer native CRM integrations with SalesForce, SugarCRM, MS Dynamics and NetSuite. We also have an open ecosystem and can integrate with most other tools. ### 16. Easy to Use with Excellent Support for Email Management **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff B. **Reviewed Date:** January 05, 2026 **What do you like best about Act-On?** I find Act-On easy to use and value the excellent technological support they provide. It allows for efficient distribution of information, which is crucial for our needs. For our purposes, Act-On is an effective resource to interact with our constituents. I also appreciate how the email agent, website visitor, and database features are important tools for Acendas Travel. The initial setup was fairly easy, and I was always able to connect with customer support for any questions. **What do you dislike about Act-On?** The layout of the newsletter is not Wysiwyg - What You See Is What You Get -- all the time. I know that might depend more on the Gmail or Outlook platform. **What problems is Act-On solving and how is that benefiting you?** Act-On allows for efficient distribution of information and is easy to use with excellent tech support. It's effective for interacting with our constituents. ### 17. Simplified Email Marketing with Powerful Features **Rating:** 4.5/5.0 stars **Reviewed by:** Keivan G. **Reviewed Date:** October 29, 2025 **What do you like best about Act-On?** I find Act-On incredibly useful for my email marketing needs, particularly for sending out subleases and sales in commercial real estate. The setup process was straightforward and easy for me, thanks to my graphic design background. One of the standout features is the ability to track who opens my emails and use this information strategically to reach out to brokerages, allowing for more effective business development. The tracking and scoring system provides invaluable insights into our client interactions. Additionally, the automated email features are a game-changer, enabling me to schedule weekly emails in advance, which enhances my productivity. The detailed reports offered by Act-On, including tracking opens, bounces, and clicks, help us extend our business reach and improve client engagement. Integrating Act-On with Outlook for personal emails further expands its utility. Overall, the combination of these features significantly contributes to achieving my business goals and makes Act-On a critical component of our marketing strategy. **What do you dislike about Act-On?** I don't dislike anything from Act-on **What problems is Act-On solving and how is that benefiting you?** I find Act-On extremely beneficial for tracking email engagement, enabling us to follow up with brokerages effectively, and its automation features save me time by scheduling emails in advance. ### 18. Act on product rating **Rating:** 4.0/5.0 stars **Reviewed by:** Bhaskar S. | Finance Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Act-On?** What I like best about Act-On is how easy it makes marketing automation feel. The platform is super intuitive — you don’t need to be a tech expert to set up campaigns, track performance, or nurture leads. I also love how well it integrates with CRMs and other tools, which really helps keep everything connected and organized. Plus, the reporting features give clear insights that actually help you make smarter decisions. Overall, it just saves a lot of time and makes marketing more efficient. **What do you dislike about Act-On?** What I don’t like about Act-On is that it can feel a bit slow at times, especially when working with bigger campaigns or reports. The interface isn’t the most modern-looking either, so it takes a little time to get used to. I also wish the reporting was a bit more flexible and easier to customize. It’s a good tool overall, but it could definitely be smoother and faster in some areas. **What problems is Act-On solving and how is that benefiting you?** Act-On helps solve several marketing challenges by automating and simplifying the process of attracting, engaging, and nurturing leads. It takes care of tasks like email campaigns, lead scoring, and customer segmentation — things that usually take a lot of time and effort if done manually. For me, the biggest benefit is efficiency. Act-On makes it easier to track how leads move through the sales funnel, understand which campaigns work best, and personalize communication with prospects. This not only saves time but also improves results — helping generate better-quality leads and increasing overall marketing ROI. ### 19. Easy Setup, Great Team, Needs Better Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Agnieszka K. | Digital Marketing Specialist **Reviewed Date:** May 04, 2026 **What do you like best about Act-On?** I really appreciate the email creator from Act-On. The team at Act-On also stands out positively for me. The landing pages creator works well, and the initial setup of Act-On was very easy and fluid. **What do you dislike about Act-On?** What doesn't work well is integration with Zoom. **What problems is Act-On solving and how is that benefiting you?** I use Act-On to help us educate our target audience effectively. ### 20. A good solution for mid-range requirements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Act-On?** I find Act-On easy to use with a good amount of features without being overwhelming. Customer support is always very helpful and responsive. **What do you dislike about Act-On?** It would be good to have more phone/video call interaction to proactively highlight new features and provide guidance. **What problems is Act-On solving and how is that benefiting you?** Act-On allows me to be more productive and also to tailor communications to our prospects and customers without a heavy workload. **Official Response from Jennifer Blanco:** > Thank you for your review. It's great to hear you are seeing an increase in your productivity by using Act-On! ### 21. A powerful marketing automation tool with room for UX improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Devyanish K. | Consultant - Tech Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Act-On?** Act-On offers a wide array of marketing automation features, including lead scoring, email drip campaigns, landing page creation, and automated workflows. What stands out is the intuitive campaign builder and segmentation capabilities that make targeting specific user groups seamless. **What do you dislike about Act-On?** While the platform is feature-rich, the user interface can feel dated and unintuitive at times, especially for new users. Certain tasks, like editing email templates or managing lists, require extra steps that could be more streamlined. Additionally, the reporting dashboard lacks flexibility and advanced customization compared to competitors. **What problems is Act-On solving and how is that benefiting you?** Act-On helps automate and streamline complex marketing workflows, making it easier to manage multi-channel campaigns without the need for constant manual input. It enables effective lead nurturing by tracking user behavior and scoring leads, helping the sales team prioritize follow-ups. The platform also improves marketing ROI by delivering timely insights and improving campaign personalization. ### 22. Great Email Builder and Templates, but the Menus Feel Overly Complex **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** Easy‑to‑use Email builder with strong templates **What do you dislike about Act-On?** Overly complex UX-UI. There are way too many menu options and dropdowns and non-intuitive placement of items with the menus. **What problems is Act-On solving and how is that benefiting you?** Direct connections from CRM to email platform **Official Response from Jennifer Blanco:** > Thank you for your review. We are continuing to make improvements to our UI/UX and hope you find them intuitive. ### 23. Stress-Free Setup and Effective Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa R. **Reviewed Date:** December 22, 2025 **What do you like best about Act-On?** I like using Act-On to advertise my product and reach my target audience. I enjoy the automated engagement programs as they help me get to the customers I want. Honestly speaking, I like everything about Act-On. The setup was stress-free, and it works better for me compared to Business Suite. **What do you dislike about Act-On?** Nothing for now **What problems is Act-On solving and how is that benefiting you?** I use Act-On to advertise my product to my target audience and cover sales. The automated engagement programs help me connect with the customers I want. ### 24. Excellent Platform That Elevates My Business Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ronnie N. | Ecommerce Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Act-On?** It is a great platform that helps marketing for my business. **What do you dislike about Act-On?** It has technical problems sometimes when I create campaigns. **What problems is Act-On solving and how is that benefiting you?** It builds retention and efficiency. ### 25. Reliable Platform That Keeps Campaigns Organized and Marketing Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** Act-On has been a reliable part of our marketing stack. It helps keep campaigns organized, automation running smoothly, and reporting clear enough to actually act on. Overall, it’s a solid platform that makes day-to-day marketing more efficient. **What do you dislike about Act-On?** Adding more features in audience center. **What problems is Act-On solving and how is that benefiting you?** Implementing audience center and adding better segmentation capabilities ### 26. Act-On **Rating:** 5.0/5.0 stars **Reviewed by:** Mamta G. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Act-On?** Act on is easily used by average people who don't have technical skill. It combines landing pages , forms , webinars and CRM integration in one place. It saves time and reduces manuall work on email marketing, follow ups and also it can tailor workflows, email and landing pagers to our brand. **What do you dislike about Act-On?** As a user i want somewhere improve i.e, outdated user interface, reporting limitations and learning curve for complex workflows and also we are facing occassional bugs. **What problems is Act-On solving and how is that benefiting you?** It solves the problem of unclear data. Help me track leads and engagement in real time. It makes targeting and follow ups more effective Help me make data driven marketing decission. ### 27. Great Email Design, But Frequent Glitches Disrupt Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Act-On?** The design aspect for emails and what you can do with it. Customer support is quick to respond right away. **What do you dislike about Act-On?** The glitches that happen pretty often throughout the day can be very frustrating **What problems is Act-On solving and how is that benefiting you?** Email glitches, contact glitches, AP glitches. They seem to always help it is just frustrating that it happens often. ### 28. Very productive Tool for Automation and Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Gourav S. | Network Consulting Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Act-On?** This tool has not enabled the easy of use while doing Marketing with Automation. The best part is your can generate and track your business leads. A Big Thank You to Act-on Team👍👍 **What do you dislike about Act-On?** Should have more customer use case. The tool should have ? Buttons for easy understanding and Navigation. **What problems is Act-On solving and how is that benefiting you?** It's main advantage is Lead Generation and Marketing Automation. ### 29. A product with lots of features **Rating:** 3.5/5.0 stars **Reviewed by:** Erin G. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Act-On?** Act-On has several functionalities -- triggered emails, scheduled deployments, nurture campaigns, forms and more -- that allow marketing teams to achieve a variety of goals. I have yet to find a task that can't be achieved with Act-On, although I may need to ask their team for guidance. I enjoy being able to preview an email on mobile and desktop, test it with any email addresses I want, easily add new "from" email addresses, schedule sends, and review detailed analytics after deployment. **What do you dislike about Act-On?** Act-On is pretty costly, so if you're not utilizing all of its functions, it might not be worth it to invest. There could also be some more explanations/warnings in the system. For example, I once rearranged the order of our subscription lists, not knowing it would screw everything up. There was no warning or message given and it wasn't until I mentioned it to an Act-On rep that I learned how severe my action was. Also, the support team is very helpful when I have a question or issue, but I would love if they could be more proactive. We have monthly calls with them but they typically just ask if we have questions and share upcoming webinar dates. I'd rather they offer ideas for underutilized functions, provide tips to increase open/click rates and compare stats to industry benchmarks, inform new staff of all of Act-On's capabilities, etc. Lastly, I'd love if we could (1) hand-select several emails and get combined performance metrics for them and (2) add more users without additional cost. **What problems is Act-On solving and how is that benefiting you?** Act-On gives us an easy way to communicate with a variety of people for a variety of reasons, from reminding partners to pay their fees to sending general content newsletters to consumers. ### 30. Seamless Emails for B2B Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah P. | Marketing Support Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Act-On?** I really like the personalization aspect of Act-On. My marketing manager, our graphic designer and I - we can all collaborate together how we want our email campaigns to look. We are able to design them and cater to our specific audiences. I have been using Act-On for the last 10+ years and I would absolutely recommend their services to everyone. Their customer service responds quickly as well if there are any issues that may arise. But not many have! **What do you dislike about Act-On?** I am old and liked the former layout a little better. I am still trying to get accustomed to the new changes that were recently implemented. **What problems is Act-On solving and how is that benefiting you?** They are making the layout easier, I just need to re-learn it! Haha. ### 31. Great partner **Rating:** 4.0/5.0 stars **Reviewed by:** Miriam M. | Director of Events & Marketing, Europe, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about Act-On?** The library of templates, the recent updates on the email composer which will make it easier for us to build beautiful emails and our account management team who has been super supportive and easy to work with. The integration with Salesforce makes it a seamless experience, and we can send alerts to the sales team on the automated campaigns. **What do you dislike about Act-On?** Discrepancy on the metrics, in particular since September last year we have been experimenting a lot of discrepancy and almost unable to use the analytics add-on report. We are hoping for a solution. The sales anywhere license is useful but I feel it would be great if our folks could easily swap content so their efforts could be more targetted. **What problems is Act-On solving and how is that benefiting you?** hopefully the analytics report soon **Official Response from Jennifer Blanco:** > Thank you for sharing your positive experiences with Act-On, including the seamless integration with Salesforce and the support from your account management team. We acknowledge the challenges you've faced with metric discrepancies and content swapping, and we're committed to finding solutions to improve your experience. ### 32. User-friendly system, fantastic customer service, continual product improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Act-On?** Act-on really stands out with their exceptional customer service and support. I'm constantly impressed with how quickly my questions are answered and the resources available to help me utilize the system to it's full capacity. I've found the system itself to be easy to navigate and intuitive. I also really appreciate that the Act-on team is constantly improving the system, updating look & feel, adding new features, etc. Clearly they are paying attention to industry trends and user needs. **What do you dislike about Act-On?** I've sometimes found the reporting to be lacking, or just a little outdated. This would be something I'd love to see Act-on improve or revamp. **What problems is Act-On solving and how is that benefiting you?** Act-on helps us connect with our audiences with important updates and messages, whether via email, landing pages, or forms. It is our primary source of marketing communication with our clients. **Official Response from Jennifer Blanco:** > Thank you for your feedback on the reporting aspect. We're constantly working on improving our features, and your input is valuable in guiding our efforts to enhance the system. ### 33. A good solution for marketing agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Act-On?** Email builder is easy to use and customizable. Friendly for agencies like ours that require a large volume of emails. The "Personalized From" feature has been a game changer. Integrates well with our analytics platforms. **What do you dislike about Act-On?** Issue resolution can be slow and frustrating. Some inconsistencies noted in metrics between Analytics and Campaign Reports. Not a good platform for SMS. Uploaded data can come back messy if downloaded later. **What problems is Act-On solving and how is that benefiting you?** We have unique use cases as an agency, requiring complex customization and high frequency of use. Act-On allows us to schedule and deploy personalized emails that meet quality standards in a easy-to-learn interface. ### 34. Simple to use, great support services, and versatile **Rating:** 4.0/5.0 stars **Reviewed by:** David C. | Director, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Act-On?** The one aspect about our Act-On use that I appreciate the most is the customer support. Whether it's regarding training new employees, answering questions, or providing best practices, the response time and level of detail we receive is quick and always helpful. **What do you dislike about Act-On?** Prior to the most recent development upgrade, the main aspect was the lack of formatting combinations that were available to the average customer who didn't want to get into using the custom/HTML coding blocks. Now, the most recent upgrade has cured a lot of that. There are always developments that could be made, but Act-On has shown that they continue to address on a rolling basis. **What problems is Act-On solving and how is that benefiting you?** - Mobile-only layouts that can differ from what users see on desktop - Dynamic content ### 35. The perfect package for ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Act-On?** I love all of the services the platform offers and how seamless they integrate together. It's very user friendly and their customer support is A++. We use this ESP for almost everything and are in the process of rolling other projects over. **What do you dislike about Act-On?** The only suggestions I have for changes are allowing certain windows to stay open after you complete the task, provide a summary window when scheduling emails like legacy had, and when reviewing the scheduled emails to have the name of the job in the email proof window. **What problems is Act-On solving and how is that benefiting you?** They are solving the problem of consolidating project steps into a manageable workflow. They are always modern and staying up to date with technology. ### 36. Easy to use, but still growing features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Act-On?** Act-On is easy to use, and the improvements that are being made consistently continue to increase user ability, and the interface is simple to understand. **What do you dislike about Act-On?** As Act-On is still growing, the features within the system are still growing. We semi-regularly run into things that have "fixes" or "ways to do it simpler" on other platforms but are still in development with Act-On. The product team and account managers do take customer feedback and feature requests which helps mitigate this as a a work/productivity issue. **What problems is Act-On solving and how is that benefiting you?** Act-On helps simplify our tech stack in that we can focus on the features that are most valuable to our teams - specifically integrating our email communications with webinar softwares, media downloads, and lead scoring. **Official Response from Jennifer Blanco:** > Thank you for your feedback. We appreciate your understanding as we continue to grow and develop new features. ### 37. Powerful tool for experienced email marketers. **Rating:** 4.5/5.0 stars **Reviewed by:** Melora W. | Director of Email Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Act-On?** Act-On is the best tool for B2B email marketing I've found. It is powerful in what you can accomplish in the platform and has plenty of useful integrations. Other platforms are great for getting started but if you've outgrown more basic email-sending platforms it's time to level your game and strategy. I use this platform every day in my strategist position and it is easy to use when you get stuck their support team is A+. (Really, they deserve a raise.) **What do you dislike about Act-On?** Until recently innovation seemed stalled but the last 12 months have seen a lot of improvements. **What problems is Act-On solving and how is that benefiting you?** Strong automation tools and the new Act-On analytics offers deep insight into behavior and strategic insights. ### 38. Expensive but the best solution on the market **Rating:** 4.0/5.0 stars **Reviewed by:** Chris D. | Select Account executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Act-On?** Automated workflows, plug ins for social media, CRM links, and open APIs **What do you dislike about Act-On?** It’s only the fact that it’s incredibly expensive **What problems is Act-On solving and how is that benefiting you?** We use it to automate marketing ### 39. 2024 Updates are Great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Act-On?** The new email composer is a huge help and makes editing content in emails much easier and more efficient. I like the option to reach out to an Act-On rep to schedule calls when I need help with a feature or a CRM integration. **What do you dislike about Act-On?** Sometimes the CRM integration seems to have issues and I've seen some errors synching our contact database. And while the new email composer is great and allows for mobile and desktop designs, sometimes it has trouble detecting which device it's sending to and will show both designs to a user. **What problems is Act-On solving and how is that benefiting you?** Communicating directly with visitors/customers (both current and potential) and bringing content, information, and trip inspiration directly to them. ### 40. Act-On is a great, easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Act-On?** I love how intuitive the email builder is in the Beta version. I wish that the landing page was similar, now! **What do you dislike about Act-On?** Somtimes things are a little buried within the collapsable menus or organized in places I wouldn't think to look. Pausing an email after you've schedule to send it for example. I always need to sit and think of where I need to go. It isn't obvious to me. **What problems is Act-On solving and how is that benefiting you?** Because of how quick and easy it is to update landing pages on the fly, we utilize them to launch initiatives quicker than what our development team can. We also utilize it to build system automated emails - we download the creatives so our dev team can rebuild them on the site. ### 41. Seamless Implementation and Exceptional Support with Act-On **Rating:** 5.0/5.0 stars **Reviewed by:** Leo P. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2024 **What do you like best about Act-On?** I recently implemented Act-On for our marketing automation needs, and I couldn't be happier with the decision. The ease of use is outstanding; the intuitive interface made it simple for our team to get up and running quickly without a steep learning curve. The implementation process was impressively fast, allowing us to start leveraging the platform's robust features in no time. What truly sets Act-On apart is its exceptional technical support. The support team is always there when we need them, providing quick and effective solutions to any questions or challenges we encounter. Their dedication to customer service has been a game-changer for us. Act-On has significantly enhanced our marketing capabilities, and I highly recommend it to any organization looking for a reliable and user-friendly marketing automation solution. **What do you dislike about Act-On?** I have worked with other similar companies in the past and I am happy that I made the move to Act-on so I really don't have any complaints at this time **What problems is Act-On solving and how is that benefiting you?** Managing all our email marketing automation and analytics ### 42. Act-On is one of the few tech partners that you can count on **Rating:** 4.5/5.0 stars **Reviewed by:** Olga M. | Designer & Brand Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Act-On?** With ever-changing tech landscape, Act-On provides consistency in services and an overall dependability. **What do you dislike about Act-On?** Act-On may be slower to offer some UI/UX features that may be already a standard in the industry. **What problems is Act-On solving and how is that benefiting you?** Great analytics and easy-to use interface. ### 43. Easy to use, and added services are a bonus. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Act-On?** The fact that Act-On links with our CRM system is the best feature, but the added services like ease of building emails, reporting, and managing lists are great bonuses. **What do you dislike about Act-On?** There have been some issues when a new product is introduced, but we have learned how to best utilize costumer support (which we didn't know the breadth of before) so we have worked through the issues quickly. **What problems is Act-On solving and how is that benefiting you?** Mass emailing, managing email lists, and building emails. ### 44. Seamless integration and unmatched UX design **Rating:** 5.0/5.0 stars **Reviewed by:** Robyn T. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Act-On?** I love how simple and user-friendly the platform is, without sacrificing strategic and highly impressive marketing automation features. This is a lot more intuitive, and equally capable (if not more impressive) than any platform I've ever used. Definitely the smoothest marketing automation software I've seen with the best reporting. **What do you dislike about Act-On?** Operational emails were an add-on feature, and that truly should be included. **What problems is Act-On solving and how is that benefiting you?** Metrics and lead generation ### 45. Gets the job done but not as modern as other tools **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Act-On?** Does the basics for emails and web forms **What do you dislike about Act-On?** Act-On has not kept pace with other marketing automation tools, it has changed very little in the last 10+ years. The overall lack of integrations with other platforms is a real challenge, as it is not directly integrated with many other related tools we use for marketing. The Salesforce integration is also old and clunky. Creating automations within ActOn is also not intuitive and requires maintenance. **What problems is Act-On solving and how is that benefiting you?** It provides an email blast service and web forms for our site. ### 46. Always Willing to Listen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Act-On?** Act-On has all of the bells and whistles you've come to expect from an email marketing tool. It is incredibly robust while easy to use for small and mid-sized businesses. The developers are constantly working to improve the client experience. One of the best reasons to work with Act-On is that everyone from dev to client success managers to the deliverability team listens to the end user to make improvements and offer enhancements. I have worked with Act-On for 10 years now to send daily emails in multiple instances and am consistently impressed. **What do you dislike about Act-On?** Deprecation of features or UX that is helpful for your workflow. **What problems is Act-On solving and how is that benefiting you?** Act-On helps us to send and track emails through its base platform, as well as Data Studio. We maintain 5 instances currently, and Act-On keeps things simplified for us. In addition, we have utilized the platform to build, manage, and maintain thousands of landing pages. ### 47. okay experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Act-On?** The synching feature is stable with Salesforce. **What do you dislike about Act-On?** The visuel for email should be easier to work with **What problems is Act-On solving and how is that benefiting you?** get the emails out in time and assurance. **Official Response from Jennifer Blanco:** > We're glad to hear that you find our synching feature stable with Salesforce. We appreciate your feedback about the visual for email and will take it into consideration for future improvements. ### 48. Best email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** SAJJAD A. | Interior Design Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Act-On?** Useful for all kinds of email marketing, landing pages, and many more. **What do you dislike about Act-On?** No such issue, only the landing page buffers once. **What problems is Act-On solving and how is that benefiting you?** Reaching a large audience for my marketing needs **Official Response from Jennifer Blanco:** > We're glad to hear that you find Act-On useful for your email marketing and landing page needs! ### 49. Comprehensive automation tool with room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin B. | Manager II - Global Marketing Communications (Thomson), Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Act-On?** Easy integration with Salesforce/intuitive automated programs/helpful customer support and account managers **What do you dislike about Act-On?** Restrictive/limited/outdated email creation tool **What problems is Act-On solving and how is that benefiting you?** Getting key promotional messaging to the right audiences at the right times / this leads to funnel growth and brand strengthening **Official Response from Jennifer Blanco:** > Thanks for. your review Kevin! We're updating our email creation tool as we speak, and it will launch in November of 2024. It has a much more intuitive design interface allowing for more flexibility and customizations to your emails. We're also launching a brand new email template library to allow you to easily pull a modern email template and edit to your liking. ### 50. Easy to use but has room for improvement. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Act-On?** Editing in Act-On is simple to understand and I appreciate the easily navigatable icons to help you lay out your information. **What do you dislike about Act-On?** The review feature does not allows accuarately represent the display of the final email. **What problems is Act-On solving and how is that benefiting you?** They are advancing their email building software. ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+14%3A45%3A41+-0500&secure%5Bsession_id%5D=eada6380-24d9-4790-9f7a-25b3a22fa0d9&secure%5Btoken%5D=7bc4e5b9f7f0b8078e76fe21fbb22a405da44336fa85e7cc307f5552e2fc39a9&format=llm_user) ## Act-On Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,161 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)