Act-On Reviews & Product Details

Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends. Review collected by and hosted on G2.com.

Their social media plugin leaves a lot to be desired unless you pay for the upgrade, but it's not a deal breaker. We still use it for scheduling LinkedIn and Twitter posts, but if we had access to something better, we'd use that instead. Review collected by and hosted on G2.com.

The tools for sales users are stellar. With the Act-On Anywhere plugin for Gmail and Outlook, our sales staff is able to upload marketing approved content directly into their email body, and then get real time updates when contacts open and click on the message. From there, sales can log into the Act-On Sales Portal and track known visitors and their history on our websites.

Our sales team received these tools very enthusiastically and have been more engaged with the marketing department and our resources since. Review collected by and hosted on G2.com.

Very little. Waiting on the email composer reskin, but it definitely still gets the job done in its current state. Review collected by and hosted on G2.com.

-The ease of use of their Composer to make beautiful landing pages and emails for customers and prospects

-The ability to have all leads from different channels categorized into segments from a Master list and target those segments with email journeys Review collected by and hosted on G2.com.

A few times there have been some bugs with the composer so the mails tended to appear differently in the inbox folder than initially created inside the tool. Usually those get fixed quickly. Review collected by and hosted on G2.com.

Excellent and easy to build journeys and automations complete with great support and training. The team at Act-On really scaffolded our squad and this has really helped us adopt and learn the new skills. This wasn't the case with all of the various firms for which we reviewed their offerings. We love the analytics and the ability to download our data into richer and more specific reporting to our needs. In addition, the integration within MS Dynamics has moved us into a proactive pipeline development program, understanding when and how our customers are leveraging our content (or not) and being able to identify great leads. Review collected by and hosted on G2.com.

This isn't much to dislike about the service. Their support and training ensures success and the platform is the most user friendly that we found. You don't need a Master's Degree in Marketing Automation platforms to pick up the tool and be successful. Review collected by and hosted on G2.com.

Act-On brings together all the tools we need in a marketing automation platform: email, contact lists and segmentation, lead nurturing and scoring, landing pages, webinars, automated programs, drip campaigns, social media marketing, and account based marketing. It's easy to learn, use, administer and manage. Act-On customer and technical support are second to none, truly best-in-class. Review collected by and hosted on G2.com.

The interface is inconsistent in spots, such as the design tools for emails versus landing pages. HTML layout is also sometimes not "what you see is what you get" -- you get different renderings in different email clients and browsers. Lead scoring is a little complicated. Contacts are kept in lists, which multiply like crazy; would prefer access to underlying database. Review collected by and hosted on G2.com.

The documentation and training is fantastic. The capabilities for list management and segmentation are very robust. Review collected by and hosted on G2.com.

The difficulty that comes with trying to interface with CRMs. It is not an Act-On Issue but an issue on both sides and can be frustrating. I wish there was a better folder system to organize. There is a need for subfolders and this may be coming but now you have to have very long list of folders. Review collected by and hosted on G2.com.

Act-On makes it so easy to send out newsletters to hundreds of targeted emails in our health system. Mailing lists are easy to update and upload. Our talented graphics designers create beautiful newsletters in Act-On, which I join to mailing lists...and off they go!

I can then check on how many recipients have opened the email, and how many have clicked on any included links. Review collected by and hosted on G2.com.

I don't see any downsides at the moment. If I were required in my job to do more than my particular Act-On task, and had to really slice and dice the data at a granular level, I might find some. But I haven't thus far.

The navigation bar has a lot of options, and when I was first learning the platform, that was a little intimidating. But I'm getting more comfortable with it. Review collected by and hosted on G2.com.

I love so many features about Act-On! I highly recommend this company.

1) Act-On is brave enough to take on product enhancements and actually listens to client feedback. They aren’t afraid of change; they embrace it. The marketing industry is constantly changing, so I HAVE to know my vendor isn’t afraid to adapt.

2) When Act-On does make enhancements, they are fantastic. I’m not a coder (Like...at all). I don’t know how to code in any capacity. The best part of Act-On is that it is PERFECT for someone like me. The interface is so easy to use and quick to learn.

3) The training and support teams are outstanding. Whether it's an online webinar, an in person phone call, reaching out to their help desk, or working with my Account Manager, I feel that the entire Act-On staff cares about my team and my company's success. Because of the world-class support, I get to spend more time doing my job than troubleshooting a challenging software system. Review collected by and hosted on G2.com.

I wish their chat support team was on during all working hours rather than just partial hours. Review collected by and hosted on G2.com.

The support team has been a great help around custom set up. I work in a small digital team so to be able to run ideas and best practice set up conversations with act-on professionals has been a huge help. Review collected by and hosted on G2.com.

Sometimes features are set up to be easy to use but more customization around these would help achieve an end result. Often that same end result is still possible to figure out - just using multiple methods. Review collected by and hosted on G2.com.

The program has a lot to give, I have been able to simplify the marketing with an incredible follow up on the most pressing prospects or eventualities. It details information simply and easily in social media automation, advertising and advanced marketing. Act-On keeps me aware of the number of followers or sales at any given time. Review collected by and hosted on G2.com.

We have had problems with integrations, they lack fast synchronizations sometimes and other software cannot be integrated. Review collected by and hosted on G2.com.

It has mainly been among the most responsive support software I have ever used. I like Act-On because I do a lot of customer analysis, account management or networking platforms. It increases my sales and keeps the customers in full partnership. Review collected by and hosted on G2.com.

I consider that Act-On has a lot to contribute to my company, I have nothing bad to say about software, on the contrary it tends to be very incredible. Review collected by and hosted on G2.com.

Multiple channels of knowledge, communication and support systems Review collected by and hosted on G2.com.

During installment and integrations we had to cooperate with many technical departments in our company. Review collected by and hosted on G2.com.

The user experience makes learning new things within the tool pretty easy, and also makes daily tasks and processes easy to work with. Also, the email composer is solid - it's pretty easy for me to build an email based on the vision I have in my head. Review collected by and hosted on G2.com.

Mobile formatting has always been tough to work around since we use a lot of custom code in our emails. There was also a bug with reporting that took months to work out - it's great now that it is fixed though! Review collected by and hosted on G2.com.

For us, the most helpful feature, apart from being able to send out lots of emails every day, is the ability to create forms and embed them on our website or a landing page (which we made in Act-On) quickly. We also like the ability to connect Act-On directly to our CRM.

Act-On, as a company, is very good. We've attended several webinars where we've learned a lot more about the software. The support team is also very helpful. Review collected by and hosted on G2.com.

I would appreciate a more mobile-friendly version of the dashboard. As of right now, it's pretty much impossible to use on a mobile device. Review collected by and hosted on G2.com.

We chose Act-On to strengthen our marketing management and we liked how it has provided positive results by automating important processes of marketing management, email, campaign management, lead ratings/scores, social media marketing, seminar participation, among others, all this through a tool that is easy to use and always attentive to technical support and advice. Review collected by and hosted on G2.com.

The experience using this tool was not the best at first, it was complicated for us, but with time and the help of the Act-On team through a dedicated training process, we have been able to adapt and make the most of their resources. Review collected by and hosted on G2.com.

The three main reasons I like Act-On are that it's easy and intuitive, customer support is outstanding, and their account teams are dedicated to customer success. As a small marketing department, we're able to build and execute marketing programs fast and easily. When we need help, the support team responds quickly and sees issues through to resolution. The account team goes above and beyond to understand your goals and make sure you're using the tool to support your goals. Review collected by and hosted on G2.com.

Act-On can strengthen its platform by partnering with vendors that specialize in other areas, such as website visitor data. Review collected by and hosted on G2.com.

The easy functionality of all Act On tools - e.g., automation, segmentation, A/B testing, analytics. It's just a robust, one-stop shop for savvy marketing performance. Review collected by and hosted on G2.com.

That you can't measure 'dynamic content' - no analytics on it Review collected by and hosted on G2.com.

Act-On's Customer Support is UNMATCHED by any other vendor I have worked with We have had continuity with the same team for the past 7 years - something which is UNIQUE to Act-On. Other email/marketing automation vendors had revolving door customer support which was very unproductive for me, and a constant irritant.

ALSO: Act-On's offering is top-notch -- industrial strength and extremely easy to use!l Review collected by and hosted on G2.com.

Nothing. I have absolutely no complaints or issues with Act-On. Review collected by and hosted on G2.com.