Act-On Reviews & Product Details

I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes. Review collected by and hosted on G2.com.

I'd love better real-time reporting on emails that are firing. To see which emails tied to which salesperson's contacts are firing daily and the data for those would be awesome. Also, having the ability to mass pause all email campaigns would be super cool. Changing the footer once and having that populate all emails would save a hassle that happens at the beginning of every year for me personally. The timeout could be longer; it's annoying to go back to my Act-On tab and see it timed out after what feels like a super brief period of time. It'd be cool to embed a video so it can play in the email instead of just linking a still from the video. Review collected by and hosted on G2.com.

I like that Act-On is constantly updating their software and their support is top-notch, with webinars and regularly scheduled client success hours to address any issues. They take feedback seriously and make updates to address pain points. The email builder in Act-On is top of its class, allowing me to preview on different devices, use dark mode, and control content visibility on mobile/desktop. It's a very strong feature and performs better than other email marketing platforms I've used. Review collected by and hosted on G2.com.

They are continuing to update the UI/UX and are doing it section by section. This can lead to some inconsistent experiences throughout the app in some sections that are not used as often like the lead prospector. Review collected by and hosted on G2.com.

Act-on has the best integration with Microsoft Dynamics. We were using Act-on and switched to HubSpot but had an awful experience with that integration. It was imperative that we needed to switch back to Act-on. I also am really impressed with the zoom webinar integration. Review collected by and hosted on G2.com.

the landing pages do not have many options. I would like to be able to move all content that is within one column into another column at one time instead of one piece at a time. I would also like to see some more content options. Review collected by and hosted on G2.com.

I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quickly. Review collected by and hosted on G2.com.

Challenges are that, maybe once every two years an automation will just stop working. This is discovered on my end, and I need to engage support to address. Sometimes this can take a few days to address. There is also a greater effort or time to value for some of the deeper features, such as progressive profiling. A more intuitive interface for deeper features would be very beneficial, as would having the platform do a better job of self-monitoring successful vs unsuccessful automation runs and notifying specific users. The initial setup of Act-On was technical and required a person to champion with different departments for their contributions. Review collected by and hosted on G2.com.

Aside from the software itself, the collaborative, supportive, and solutions-oriented spirit of the team is something to be proud of. Whenever I have an issue or idea, the answer is always geared toward finding a solution.

The software itself is great, and a big upgrade from our previous email provider. The email composer is easy to use, segmentation builder makes it possible to narrow down our audiences as tightly as we want, and automation features allow us to work more efficiently and reach our audiences strategically at the same time. Review collected by and hosted on G2.com.

As an email marketer, I find Act-On 's features very easy to learn and use, but some of the non-marketers and non tech-saavy folk in our network struggle to use and feel confident with certain aspects of the platform, like building segments, confidence in personalizations, and setting up dynamic content rows correctly.

The pricing structure isn't perfect for our franchise business model (we don't have a use-case for sales users, which makes the bundles a bit tough to work with), and we don't have a full integration with our CRM, just a once-daily sync that occurs overnight.

I also struggle with data studio, and with there was a more intuitive, user-friendly, visualized way to view marketing network data at the parent account level. Review collected by and hosted on G2.com.

I use Act-On to help with outreach and metric tracking, and it really helps eliminate the problem of tracking whether emails have reached their intended target or if they are being engaged with. I really like how accessible it is and the UI. The Outlook add-on is fantastic and the interface is very user-friendly. The software is extremely efficient and executes everything as promised. The UI is calm and minimal, which I like. The Outlook add-on makes it easy for me to know which emails are going to be contributing to my metrics. The Act-On team is always available and happy to help with any questions or issues I may have. The initial setup was very easy, and the onboarding team is great. Review collected by and hosted on G2.com.

Sometimes, emails will not send because the Act-On add-on is preventing it. This is something that I was told could happen from time to time, and it is a really easy and quick fix. It's not a big deal! It's the only constructive feedback that I have. Review collected by and hosted on G2.com.

I really like the interconnectivity and the broad look at the data that Act-On provides, which helps us monitor campaign progress effectively. The forms feature is also something I enjoy because it aids in data collection. Act-On gives us a deeper understanding of who is and isn’t engaging with our initiatives, allowing us to capture leads and assess their quality. The customer service was fabulous during the setup process, with agents showing patience as we navigated the learning curve of the software. Review collected by and hosted on G2.com.

It could be a bit more user-friendly. There are many 'help guides,' but that only really helps if you truly understand exactly what you need help with, per se. As a fairly new user, some of the fixes feel more like workarounds. There are some functions that are basic with other tools that either don't exist or require a workaround on Act-On. Review collected by and hosted on G2.com.

I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads and eventually make sales. Review collected by and hosted on G2.com.

I'm interested how it can have AI integration to make it easier to find hotter leads. I'm not sure, not a techy guy, but everyone is doing it, and Act-On should explore how to optimize with AI. Review collected by and hosted on G2.com.

I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost. Review collected by and hosted on G2.com.

Initially, there seemed to be a lack of training resources with Act-On, however, this has improved. I wish the new AI tools and insights were included in the base package rather than being an additional charge. Review collected by and hosted on G2.com.

I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions. Review collected by and hosted on G2.com.

My main gripe with Act-On is how emails work in the automated programs. If you use an email template to create a message in an automation, then it creates a separate instance of that email. So, if we have to update information or change out the content in said email, we have to edit it twice: once in the automated program, and once in the email template (to keep it current). I really wish they were directly linked, so we only had to edit the template in one place. Also, the connection with Ellucian Recruit is a bit more limited. Review collected by and hosted on G2.com.