Act-On Reviews

The ease with which email programs can be set up with the simple and efficient drag and drop feature. Emails lists/segments can be created in a matter of minutes applying the filters which is very time saving. The support I have received so far from both my account manager in ActOn and the support team when I raise tickets is very satisfying.

I seriously feel that the reporting could be improved a lot. Right now I am putting in hours of manual effort after downloading the email program reports from ActON to get a holistic view of email programs. The process of downloading email summary reports by programs and then consolidating it for specific period is a humongous task. Also, the timeline filter is not available for email program metrics. For example, email engagement per email program for a week or a time range is not available. The reporting metrics received from ActOn is highly inadequate and frustrating.

Great tool for efficiently setting up targeted marketing campaigns easily. Manage multiple multi-touch drip campaigns with personalization.

Able to create target segments for campaigns, and for account based marketing email programs.

I love the ease of use and the ability to schedule and reuse old emails. They are constantly updating the system so it works well and I have seen many improvements over the years.

Sometimes the edits don't "stick" like when you edit a font or try to center something, it takes some finagling to truly get it to look the way you want. But other than that, I really have no complaints.

It's a great company, constantly improving. Especially in the first year, we were very pleased with the amount of support we received.

Communicating with our clients and our prospects to draw in new clients. I don't have a number off the top of my head but we have definitely earned business both directly from emails but also through brand recognition and trust built over time from the emails we send on a regular basis to our subscribers. We also track website metrics using Act-on. We've done this for about three years now and it's helped us figure out our areas of weakness to adjust our focus in a productive way.

The newer functionality (landing page) is easy to use, however the rest of the system is old and needs bringing in line, other solutions are much more refined, significant Product Updates are via Powerpoint pipe dreams only.

The product hasn't had any significant updates for a long time, despite making a large number of their team redundant and replacing with developers.

Act-On promise through slideware, but never deliver them. Most recent is Send Time Optimisation, which took so long to go to market that competitors had copied the idea and launched it quicker. The UI is completely inconsistent and the email marketing tool (a core tool) hasn't had an update in over 3.5 years. Support has also gone downhill over the last year.

I raised 1 Email rendering problem over 3 years ago, despite them accepting the issue and ongoing chasing they still haven't fixed it.

Try to get Act-On to commit to delivering against their roadmap (they wont).

Number of leads we are generating, however the depth of the Microsoft Dynamics integration doesn't enable full analysis.

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Sometimes it takes us quite some time to do some simple, basic tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can take many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.

The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

We would advise to really define your needs and do some benchmarking; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.

It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.

The pricing format favors those who are sending lots of emails and want to store lots of contacts without paying for each contact it the database. Automation and contact management/organization has been updated this year and is easier to use than previously.

The landing page and email page template builders, while drag and drop, are not visual. They're hard to configure and your only other options is to use raw code. This probably leads most people to purchase them in raw code from other marketplaces.

They're making updates often and the pricing is better than comparable platforms, especially if you have a lot of contacts to add to your database.

We're able to setup end to end marketing campaigns complete with trackable, unique forms, html designed emails, landing pages and contact management. Having all of them in one place instead of disparate systems makes for better reporting that's easier show management, and new action plans that are based on data.

I like the fact that there are drag and drop email templates. We can also download existing templates from the platform. It helps to not have to reinvent the wheel. I do like that one can share the edits with other users. Additionally, the send and test-send option seems pretty easy to complete. However, the emails don't always come out correct in HTML depending on the version OS you are using- both in PC and Mac.

I dislike the customer service aspect. It does not allow you to call a support line. In my case, I had to reach out to my client rep who then put me in touch with support. I would much rather be able to pick up the phone and have them walk me through it. I am a little perturbed that in order to get top notch education, you need to pay extra to get said training. In my opinion, you should have that already included.

Do you research before going all in. While it might seem relatively reasonably priced, you will end up paying for what they claim are add-ons when in reality, it should probably be already included.

We are trying to do drip campaigns but the user-friendliness is slow to realize. However, we have been able to successfully attribute most of our email campaigns using the hot button features and the add-on abilities that are implemented through Act-On. The benefits we have realized include the ability to segment off of our master list rather easily.

One of the best things about Act-On is its organizational ability and power behind segmentation. When you have a lot of different product offerings or avenues, Act-On provides seamless data mapping and Automated Program tracking. The fluency with connecting with SugarCRM is also seamless, where it accesses Leads, Contacts, Accounts, Targets, Users, Teams, and Campaigns. Data is shared back and forth between these two systems and you have complete control over everything that happens. Act-On has recently published an API / Developer playground which has benefitted us a lot. I would recommend Act-On to any current CRM Developers or Software Development personnel who has marketing experience.

One of the major issues with the Act-On company is their support team. Getting a valid or accurate response can be very difficult, and depending on who you talk to you will get different answers. We had one major issue with Act-On that persisted for almost two months before something was done to fix it.

There are many alternatives to Act-On on the market. It really depends on what type of CRM system you are using.. If you have good developers and if you have the marketing personelle able to interact and work on technically diverse issues. It's not plug and play by any means, but for a technically minded person everything is very simple to deploy. You need a strong foundation for organization before you dive into a Marketing Platform as complex as Act-On. Your CRM data needs to be accurate and the stuff you pass back and forth needs to be planned and managed.

We were trying to find leads for our sales team. Act-On provides a lot of different channels of marketing ability that brings us a pile of leads every week. Act-On has some awesome reporting/tracking on all of these Leads, their behaviors and interests, etc. Act-On is a great system for an experienced CRM Developer.

Lots of functionality with email campaigns, design aspects look nice, some good automated program options, the new beta form builder is mostly a good upgrade

Lots of limitations you find out about as you get into the weeds, support techs are often just as in the dark as we are. Oh and no “undo” options in content design, nor like a “trash can” for anything accidentally deleted to recover.

If you can spring to pay more for something else like Hubspot or Marketo, would suggest doing so. But if you’re on a budget and want something that still does the job, this fits that bill.

Reaching out to prospects by title, industry, etc. to deliver messaging specific to them in a way that is continuous yet requiring less work from me. Raising brand awareness for a lesser known company. Obtaining crucial customer information from gated content.

The best thing I like about Act-On is the Rest APi interface. It has allowed me to create an automated email system that I can use with my other web applications. Such as our seminar registration system.

When using automation programs to update the crm I would like to have more control on which fields in the CRM I would like to update. Right now its confusing. Also the documentation for the APi is weak.

Make sure you give your act-on rep a very detailed intention of how to want to use act-on so that they can explain whether not the system does what you will want it to do.

Now by using the API whenever we ad seminars to our system an email campaign is automatically put together and sent to our client database in acton. Plus anyone who is already registered for a seminar is autmatically put into a suppression list so that they do not receive the emails for that seminar.

The best part of the Act-on software is the ease at which you can view clicks, opens, and sent numbers with every email sent. Being able to easily download excel sheets with all pertinent information and data for each individual email is also extremely helpful. In addition, the ability to suppress certain lists of people in each email is very helpful, because often emails are sent multiple times to different groups of people for data tracking purposes. Another feature that has proven to be quite beneficial is the ability to keep and maintain lists of different people and groups. As a company with many different clients, and various offices it is extremely important to be able to generate and save mailing lists for different the many demographics we serve.

I often find that act-on takes a lengthy time to load from page to page. In addition to this, downloading files of data about emails sent often also are very time consuming compared to other programs.

To others considering Act on, I would say it is a highly effective and efficient program for keeping track of mailing lists, emails sent, and all that data that comes with that. It is generally very easy to use, even with little experience in software like this. Although not always the fastest program, it has many features that make it stand out for data tracking.

Act-on provides the opportunity for our company to see who is consistently interacting with messages we send. With this information, it helps to build our relationships with people who are interested in us, and have similar views.

Act-On is simple to learn and produce quality content.

The interface is a bit inconsistent between its various modules (outdated in a few), and there are a few minor features I'd like to see introduced (such as the ability to add anchors as links to CTA buttons in landing pages)

If you're looking for a Marketing Automation platform easy to use and help your marketing team get content up and running quickly, I'd recommend Act-On.

We use Act-On to launch all of our email campaigns, including newsletter and drip campaigns, as well as building out forms, landing pages, and webinar programs. Syncing it to our CRM has helped our sales team reach spot and reach out to hot prospects in a timely manner.

The best feature of Act-On is the automated program builder. There are dozens of functions these programs can serve, from sending scheduled emails to data mining, to sending Sales alerts when certain actions are taken. It's a versatile feature gives our marketing team great efficiency.

The Google AdWords reporting is a little clunky and doesn't live up to the potential of other reporting features it offers. Update as of 7/1/2018: The customer service has taken a major hit in quality. Tickets are not responded to or resolved in a timely manner. Additionally, there is no real-time Sales CRM-to-Act-On syncing, which can delay sales efforts and triggers. While the platform is visually appealing compared to others, some of the functionality is subpar.

Never hesitate to reach out to customer support. They do a great job investigating issues and helping you with advanced features. All support tickets are archived, and their email communication is excellent. The program is loaded with features, so there is a learning curve. But once you get comfortable with all the various features, it will make your marketing job much easier.

Personalized emails sent to highly-targeted lists. We can segment our client base into as many categories as we need, then send relevant, personalized content to them which has led to vast engagement increase and, in-turn, higher revenue. Lead Scoring for prioritizing the best leads that Sales should follow up with first. This has not been easy in the program's current state.

The best part about Act-On is the customer service and Act-On University. They provide you with all of the necessary resources to succeed.

I dislike the image editor as it makes it makes it difficult to edit images within Act-On. They do not provide you with the dimensions of the images so it is very difficult to resize images to fit your email template. Once they fix that, it is the perfect email automation platform

Use Act-On University and submit customer service tickets. The team at Act-On is very accommodating and has helped us with every issue promptly that has arisen.

We are identifying prospects we never would have before based off of Act-On Scoring, form fill outs, and email campaign results.

I like the campaign development the most out of the various services provided by Act-On. The other design tools are also very helpful while making deal with your clients. It help you to boost your efforts by 200% and get solid results at the end. Campaign development is so easy to work with and finish your work in no time.

There is nothing to be dislike but the pricing difference is quite big and we look for an alternative for the package we require. There should be more options with more pricing range. This will help us to choose best for us or it would be great if we could customise our package as per our requirements.

A great tool to try hands on.

Act-On helped us to deliver and organise our campaigns and other marketing stuff at very ease. This helped us to learn more things quickly and get more leads.

I like how easy it is to pick up as a first time user. The tool bar on the left is pretty straight forward and easy to navigate through the platform. My favorite part of act on is the landing page builder I actually enjoy building out landing pages now compared to other platforms.

One thing I dislike about the platform is the struggle of setting up the technical side of the platform. As a new user it was somewhat confusing as to how to set up the DKIM and SPF.

I highly recommend ACT-ON out of the numerous automation sites act on is one of the easiest and best platforms to navigate and implement marketing content.

This platform offers great tools when it come to creating emails, Landing pages and forms. The builder is great and easy to use.

If you have no experience with building email campaigns, Act-On makes it easy with their WYSIWYG editor and their phenomenal tech support. They are always there to answer any questions you may have.

We wish they would do their platform maintenance during off hours (later hours). It is typically scheduled on Tuesdays at 6 pm - 7 pm PST when we are often still working.

It's a great tool and company. They offer much more tools and services than we are currently taking advantage of. You can start small and keep growing.

We are able to reach out to our guest and tell them about our promotions - targeting guests with specific messages that fit their needs. We have been able to grow our database by adding Act-On forms on our website for guests to sign up to be part of our email list and then automatically send them a welcome message specifically for them. Act-On's great and easy to understand analytics lets us track to see how we are doing.

Act-On is a very easy to use tool for automation. You can set from a single-mail campaign to a complex behaviour flux. Use all capabilities connecting other tools and setting lead scoring to all actions. It incudes the option to create landing pages and gated content, so you are always un control of your information.

Databases sometimes can get messy easily. Segmentation is not the best feature (you need to create cascades to create segments). Another feature should be optimized is the options in the landing pages editor (some options are very limited or simple, some HTML codes are not accepted). Also the e-mail footers are kind of messy to admin when you're sending a unique e-mail.

Act-On is a powerful tool for mid-market requeriments. You can set almost all parameters for leadscoring and connect many other tools, but if you are looking for complex DB connections or advanced marketing intelligence, you might look for another tool.

Act-On and CAN-SPAM Act policies will not let you send e-mail to generic e-mails (contact@xxxxx, admin@xxxxx, help@xxxxx) so if your database contain many addreses like that you will not be able to track their activities.

Act-On is the best solution for small businesses that do not have a connected CRM and who might be investing in one soon. The Outlook plug in that allows sales users to track their email and use Act-on resources right within Outlook is a must have for our busy team.

Also- the support is lightning fact and friendly compared to other vendors!

I’d like to see SMS as a feature. We don’t need text messaging yet, but it is on our roadmap.

Give Act-on more than a cursory glance. It has a user friendly interface and the tools for sales are unique in the industry.

We have given our sales team PDFs and email templates to use within Outlook, plus fully featured marketing automation and lead scoring.

I like that ActOn has a very basic interface. I spend most of my time in the Outbound tab and the Contacts tab, and I like that I can find everything I need in either folder. Also, once I create a campaign I am able to easily copy the campaign to use in the future, rather than starting over for every new campaign. You are also able to test for deliverability and spam scoring which is a huge lifesaver.

I think from a design perspective ActOn is slightly more simple than other platforms out there. This isn't always a bad thing (a novice email marketer could use ActOn quite simply) but I think it limits the layout and design of campaigns if you are looking for something more complex. The way the lists are managed is good but the actual design is also a bit clunky here. I wish the design was a bit more updated.

I would recommend using ActOn if you need better analytics or are working to improve your list management. The platform is easy to use so if you don't have a lot of experience in email marketing automation you should be able to pick it up quickly. There is also great support available and training courses to help you better use the platform.

We are warming our marketing list in ActOn to locate our most engaged leads. The analytics and reporting in Acton are very strong which has made this process very clear. The ActOn support team was also very quick to support us with many questions we had in the transition of switching our lists from the old platform to Acton.

I love how easy it was for me to integrate our donor management system with Act-On. The ability to import large sets of data with whatever columns I want via FTP and schedule routines is brilliant. I'm not dependent on programmers using complicated API's that are poorly supported or frequently break down.

My only complaint so far is the unsubscribe form is an all or none approach. We have fifteen different types of emails we send out and I wish I had the ability to only show certain lists on that unsubscribe form. If each email I sent out could be associated to a particular unsubscribe form this system would be perfect.

It's been a pleasure working with them. Their pricing model is much better than most other marketing automation companies. It's been a great move for us!

We have solved IT involvement with the creation and sending of emails. Now our various departments can create and send out their own emails. We can see how plugged in some of our donors are to our emails and websites.

I have used mailchimp and Oracle's Eloqua in past. The feature sets which stand outs for us are "Website Prospector", excellent customer support and ability to segregate our customers between "Known" and "Anonymous Prospects" . We also use Salesforce for CRM activities, and the integration with Salesforce has been exceptional.

Lack of ready-made landing page and pre-designed templates. Inability to add manual tracking codes for analytics and campaign measurements.

Classic forms have provided us a way forward for using iframes across our landing pages on WordPress. Noticed Act-On recently, moving towards much more intuitive Labs forms. If you are small and medium scale business looking for good customer support and cost for ownership, plenty of API/connectors, Social media listening, Publishing and SEO friendly E mailer automation tool, Act-On is for you!

E mailer campaigns using Act-On are back bone of outreach campaigns to our existing customers and prospects. We also use Act-On for regular newsletters, lead and demand generation campaigns.

The platform itself is reliable and fairly straightforward, with broad integration capabilities. However, what truly sets Act-On apart is the customer service. Questions and issues are addressed promptly and thoroughly. I have waited up to a week or more for assistance on other platforms, only to get virtually nowhere. The support team at Act-On, meanwhile, has consistently gone above and beyond.

When integrating with other systems, there can be additional steps that are not as intuitive. Whether this has more to do with Act-On or the partner system is unclear. This is easily overcome, and the support team is excellent at helping with navigation.

I would always recommend evaluating the capabilities of a platform based on your specific business needs. Even an excellent platform, if it does not have what you are looking for, can be a poor fit. As a tool for marketing automation, Act-On is superb in its ease of use when setting up and segmenting campaigns, with integration capabilities that feed to and from WebEx and Salesforce, and the ability to easily embed forms and create landing pages.

Act-On is our primary B2B marketing platform. It's the means through which we connect with our customers and promote our presence at events. The ability to setup marketing automation campaigns quickly and simply has been a huge benefit, with the ramp up time for new users being very short, as the system is fairly straightforward and user friendly.

From the very first step, Act-On is dedicated to making sure their services will help meet or exceed your marketing goals. Their customer support and onboarding team is stellar and are dedicated to helping you succeed. Act-On offers a wealth of information and supplemental instruction to use their software through Act-On University which has been very valuable. Act-On also offers templates for emails, landing pages, forms, and marketing programs which make it very easy to get started.

There are only a few small things that I dislike about Act-On. I wish there was a better system for the content organization on their platform. I also wish their template emails were a little more polished out of the box.

We are working smarter with our marketing campaigns as we are able to customize and personalize them to meet the needs of our potential clients. We can track visits to our websites and interaction with our emails to a greater degree which helps us lead our efforts in the buyer's journey.

Act-On allows you to create nicely designed emails. Deliverability is generally good.

While using the product, was contacted multiple times by "Act-On" partners which we did not opt into. Act-On did address and remove some partners when flagged, but I have never experienced this with other similar products. The emails were constant and all specific to Act-On.

The main issue with the product is that Act-On creates dynamic links in every email (that they host) which means as soon as you cancel (we used the product for all of 2018) emails sent in the period paid for do *not* work. The only solution we were provided with was renewing. Our account manager "Stuart N" (I have not included his surname) was patronizing, unhelpful and escalated a junior marketing executive in our team to their legal department when flagging the technical issue.

In order to demonstrate the issues we had, will use an example of another SaaS product we use, Adobe:

- We subscribe to Adobe Creative Suite (for around $100/month)

- I create and send a Holiday Card PDF on December 25 2018 with links

- I cancel my subscription with Adobe

- On January 2nd, you read the email and open the PDF

- The links would still be functional, as would the PDF, that I created using their premium product

Using Act-On:

- I subscribe to Act-On at a 5 figure cost for the year

- I create and send a Holiday Card email on December 25 2018 with links

- I cancel my subscription with Act-On

- On January 2nd, you read the email and click the link to read more

- The links are *no longer* functional

With both products, I cannot create/send/do anything new but that is fine as my subscription has now elapsed.

The legal department refused to resolve our issue and suggested we renew at a 5 figure cost for the year to fix our issue. They also encouraged me to share this honest review here, including only facts.

- We paid for the product in 2018 to send emails

- We cancelled for 2019

- Emails sent and paid for in 2018 no longer work

- During 2018, we received multiple, unsolicited communications from Act-On partners

- A junior Marketing Associate from my team reached out to correct this error to a “Senior Manager” at Act-On

- The Senior Manager, "Stuart N" offered a short term fix or a long term fix with a further 5 figure commitment

- The Senior Manager escalated a complaint from a junior Marketing Associate to the legal department

- Act-On legal department referred me to an example of Adobe, which as proven above does not do the what they claim (i.e. losing previous functionality).

As a company, we invest 6 figures a year into various software subscriptions. This is the worst experience I have had - there is effectively no way to cancel if you want emails sent previously to work. The sales team are pushy - it is borderline predatory for a Senior Manager to provide a junior member of a client's team a single solution: renewal. When the junior member of the team did not accept this answer - she was escalated to the legal department at Act-On.

I do not believe that the team who created this product intended to create a situation where a client cannot cancel and retain functionality from previously sent emails during the subscription period. This seems to be a move of putting revenue before the customer, a common side effect of raising funding.

Do not use links in emails if you ever want to cancel.

The product has created more problems than it has solved for us, hence cancelling. We mostly moved from our previous ESP as Act-On had better email analytics, but that does not outweigh the fundamental technical challenges.

Follow up on's mechanization stage is instinctive, I like the manner in which the menu is assembled, it's been made in a legitimate request with the goal that when you move starting with one area then onto the next, you go down the intelligent way to fabricate computerization.

The help group is extraordinary, they're proficient and persistent ! There are numerous approaches to discover answers and tips; the Act-On people group, the Act-On college, the web based instructional classes, the online classes, everything is made for us to effectively learn and productively utilize the stage.

When utilizing computerization projects to refresh the crm I might want to have more control on which fields in the CRM I might want to refresh. At this moment its confounding. Likewise the documentation for the APi is frail.

To others considering Act on, I would state it is an exceptionally powerful and proficient program for monitoring mailing records, messages sent, and every one of that information that accompanies that. It is commonly extremely simple to utilize, even with little involvement in programming this way. In spite of the fact that not generally the quickest program, it has numerous highlights that make it emerge for information following.

Presently by utilizing the API at whatever point we promotion classes to our framework an email crusade is consequently assembled and sent to our customer database in acton. Additionally any individual who is as of now enrolled for a course is autmatically put into a concealment list so they don't get the messages for that class.

First and foremost, I like the automated programs, which has allowed us to reduce the time and manual labor we put into building ad hoc emails. We've been able to push out information faster and able to reach more people than Constant Contact.

Second, I like scoring process. We can cookie the users, and set up different criteria of how they're scored. From that, we created a leads list for our contact center, so they can personally reach out.

Third, I love the segment feature we can create with a list in the contacts. That has allowed us to further divide out who's interested in our products and services after two emails, then better market to those users.

Lastly, I like Act-On University. This program is intimidating, but Uni has a selection of different courses you can take depending on how you want to use the software. We have a team of primary users, and also a sales team. Both have very different roles in how we use Act-On, so it's great to see our team on the same page.

The program itself is intimidating. There are so many factors that go into one email, that it takes a few months to fully grasp the concepts. Act-On University has really helped with that, so I'd recommend going through as many of the workshops as possible. The downside to that, is if you're looking to get certified and do the live workshops, the presenter has to manually upload your name for you to get credit. I reached out to support and it wasn't as helpful as I was hoping.

This software has forms that we integrated with our website, so we have the ability to track our users and better grasp their behaviors and conversions. It's allowed us to create our own templates and use those for outbound and the automated programs. We've been able to provide our contact center with a list of hot leads, which we've gotten positive feed back from.

I like that It offers organic complements with social media and social marketing tools. uses an "expression generator" that allows you to choose rules to segment the clients of your website based on their behaviors. You can save the segment for future campaigns based on future site visits.

Great is its comprehensive marketing automation designed to offer a complete set of applications.

I think the customer service could have been better and the configuration requirements and steps are a bit complicated.

It is recommended to create and optimize campaigns, generate leads, rate and prioritize prospects. and track the recipient's commitment, such as openings, clicks and visits to websites.

Our organization uses Act-On and it benefits us because it gives us the ability to configure automated email programs and send thousands of emails to the prospects of our clients. Also to implement marketing campaigns by email to generate leads for advertising agencies and marketing services companies.

I like the set up of the new email creator. I can now create my own templates to make reoccurring emails easier. The website prospecting tool is extremely helpful when it comes to new business development. I know who has visited our site and what they are potentially interested in.

The search features for contacts only works if you are in a certain list. It's difficult having to delete or search for a specific individual when I don't know which list they are on. The templates in content have not been updated in quite a while, no new templates have been added. I'd also like to know how to change the url of the landing pages from promo to ourwebsite.com/landingpagename as it stands the urls are not very SEO friendly for our website.

Go through the training it will be helpful...

Business Development

Lead Generation

Marketing automation

Act-On allows me the ability to get very granular and focused with different segments of prospects and/or clients I’d like to target. The analytics features allows you to mine specific data and identify how and on which customers/audiences to best spend your resources. In the next step I can automate delivery of tailored messages. Overall Act-On is very user-friendly and intuitive. Creating and sending emails are quick, reporting features are advanced and quite visual with graphs.

I’ve had a few issues in the past when trying to set-up forms. Contrary to the overall experience, building forms have proven complicated. The landing page builder is also difficult to use to the maximum effect without having proper HTML coding knowledge.

Act-On has been a useful marketing automation tool which I’d believe many B2B marketers focused on inbound marketing/content marketing could use to great power. I used Act-On to gain granular insights about different customers/customer segments, go in-depths in the data to understand what our customers want from us. I’ve also used it to build landing pages and implement email campaigns. The intuitive user interface is cool, but needs more customer support.

The best piece of the Act-on programming is the straightforwardness at which you can see snaps, opens, and sent numbers with each email sent. Having the capacity to effortlessly download exceed expectations sheets with all appropriate data and information for every individual email is likewise amazingly accommodating. Likewise, the capacity to smother certain arrangements of individuals in each email is exceptionally useful, in light of the fact that regularly messages are sent on different occasions to various gatherings of individuals for information following purposes. Another component that has ended up being very helpful is the capacity to keep and keep up arrangements of various individuals and gatherings. As an organization with a wide range of customers, and different workplaces it is critical to most likely create and spare mailing records for various the numerous socioeconomics we serve.

I regularly find that follow up on sets aside an extensive effort to stack from page to page. What's more, downloading documents of information about messages sent frequently likewise are very tedious contrasted with different projects.

To others considering Act on, I would state it is a very powerful and effective program for monitoring mailing records, messages sent, and every one of that information that accompanies that. It is commonly simple to utilize, even with little involvement in programming this way. In spite of the fact that not generally the quickest program, it has numerous highlights that make it emerge for information following.

Follow up on gives the chance to our organization to see who is reliably associating with messages we send. With this data, it fabricates our associations with individuals who are keen on us, and have comparative perspectives.

The Salesforce sync is pretty seamless, however the current version does NOT support Lightning the same way it supports Classic.

We have been two-time customers of Act-On, having switched back from Pardot after having multiple customer success managers in a year. Our switch was originally because of the service levels that Act-On provided, but we have see a drastic reduction in those levels over the course of the past two years. Simple requests sometimes took weeks and communication from our success team was downright awful. They renewed our contract without notifying us 5 months prior to our existing renewal date and have failed to provide solutions or a roadmap to issues that have arisen, like the fact that Lightning users in Salesforce can NOT send Act-On emails from SFDC and poor integration with Google Analytics.

Evaluate your needs before you consider investing. Act-On has some comparable features to other full-service marketing automation solutions, but needs to focus on its bread and butter. There are a lot of bells and whistles that aren't that useful.

Marketing automation, mass emails, sales users access to templates.

I used to constantly get requests to create emails for sales/marketing/development. Nearly every week. Since we started using act-on and the end users were shown the system I never get asked to make emails.

It allows them to have their emails sent out and allows me to work on actual development. It also allows for easily created responsive emails that look great on desktops and on mobile devices.

Honestly nothing. I can't think of one thing I'd change about it.

BUY IT. Seriously. This software will seriously reduce the workload your IT staff has to put into making marketing/sales driven emails. I don't say this lightly but as I said, I used to create a lot of emails. Especially for our end of year. I made no end of year emails last year, it's that intuitive for the user.

Very regular requests for emails to donors/customers.

I have been using Act-On Software since coming on board at Ledgeview Partners. It is a leading marketing automation software platform for a reason. It covers everything you could want to do in a marketing automation platform, and offers key integrations that allow it to thrive. I enjoy it especially for the B2B marketplace since it allows insights into Twitter, LinkedIn and Facebook.

The social posting feature could use some work. It's fairly new, but, overall, I know they are making efforts to improve. Act-On is a great partner for us. They are always developing and improving to ensure their partners are doing the same.

Act-On is a great marketing automation platform that allows for integrations and data storage to allow marketers to thrive.

Act-On is great for the B2B marketplace. This is a software solution I can rely on to address all of my marketing automation needs. We focus on content marketing at Ledgeview, and it hits all the marks with forms, landing pages, etc. It's a great center for data and content storage.

What I like best about Act-On is the automated program features. I am able to set up a full month drip campaign with branches at each step depending on behavior, early exit conditions, and it automatically pull contacts through our API system. I also have the ability to alert different members of our sales team when people reach a certain score, or click on a certain page on our website. It is helpful in seeing behavior and gives us much insight into our current prospects. Act-On also has an amazing support staff. Any time I have submitted a support ticket I have received a response on the same day and have always had my questions answered thoroughly. The mobile-responsive landing pages are easy to create as well.

What I like least about Act-On is the way it is integrated with our API system. It is partially integrated, but some of it doesn't work as smoothly as I wished. Also we are limited to 5,000 contacts per month which can be difficult, however, you can purchase a larger contact package.

If you do a lot of email marketing manually and an integration with your API system would help this may be the program for you.

We are solving business problems by saving time and not having to manually send all these emails by using an automated campaign. It is also showing us much insight as to what prospects are more interested than others.

Best solution for the best price with excellent LIVE support. I just need to pick up the phone and almost every issue that I had gets resolved right there.

The online help for DIY tech support could be indexed better; (It's often hard to find). The intuitiveness of the program is almost excellent, but often one critical step is buried with step that is not expected. If you do fall behind with your account payments, then you can expect a rough ride, but Act-On still works with you until compliance is met.

If you're a small company and you value getting a live and knowledgeable person right there to help you when you need it, then Act-On is an excellent choice.

Automating our outbound marketing campaigns. Also aligned with Salesforce so sales reps can send out emails. Filters let us know who is landing on specific pages - excellent intel, which can be captured and exported! And, reverse IP lookup allows us to see when leads have returned to our site. This helped us close some very big deals.

We use Act-On for email marketing, landing pages, and webinar automation. It's a good tool for all three of these.

Act-On provides nicely designed email templates ready for immediate use, and it's easy to build and organize lists in the platform, which integrates with Salesforce.

The form building tool is easy to use with a great, recently updated interface that makes it fun to build and organize forms (it was a bit of a nightmare in the old version).

Act-On integrates with Webex, which we use for webinars. Their webinar automation set up is easy to use and you can set up a nice cadence for outreach directly in the program. Their support and self-held tools and new video tutorials or "classes" are stellar.

We continue to have issues with emails not reaching people and being diverted to junk boxes or being blocked. We've engaged with Act-On in the past to try and improve this and saw some results, but not enough considering we paid them for the engagement.

Also, the Webex/Act-On integration can be glitch-y. We consistently have issues with panelists not being able to sign on the way they're meant to in the system and small mis-haps like that (which can be a big deal in a live webinar),

We have set up an email marketing program and an customer email engagement program in Act-On that have been very successful. The Salesforce integration is powerful and easy to use. Our Sales team uses Salesforce and our marketing team works a lot in Act-On, so it benefits both teams greatly.

It offers marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc).

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

The support team is great, they’re efficient and patient !

I've used various Marketing Automation tools. None of them come close to the ease of use of Act-On. As a busy marketer I've found that using Act-On has saved me countless hours. Before Act-On I used a competitor's automation tool. It would take at a minimum one hour to create a landing page, where in Act-On I can create a landing page in 5 minutes. The reports are superior as well. The quality of data and usability of that data are remarkable. It's a great tool for the busy Marketer.

I haven't used the social media features enough, but from my experience with them - I believe they could be more robust. But with that said, I wouldn't be without Act-On.

I cannot comment enough on how easy Act-On is to use. From list management to building e-mail blasts. The time you save alone will more than cover the cost of Act-On.

Having reliable data for the sales team in regards to e-mail blasts, website analytics, etc.

Being able to track e-mail results.

Benefits include increased lead generation and sales.

Saving time on creating e-mail blasts, landing pages, forms, and managing them all.

Act-On is a pretty great marketing tool. For the most part, everything is where you need it, can be automated how you want it, and tailored to suit your needs. It can be a bit tricky to navigate at first. I definitely love Act-On University that helps new users learn the ins and outs of the tool.

Honestly, the best thing I have experienced so far with Act-On was participating in one of their conferences. The gathered great speakers on different marketing topics and built in time for networking. It was a fun, informative, day long event.

There are definitely some quirks with the different tools. We have has some scheduling issues in the past, but overall it does what it needs to do. The tech support staff are great.

There have been times when we have had questions about why the platform can't perform specific tasks or functions, or why the program works a specific way and no one seems to be able to answer or explain to us.

Act-On keeps improving. They keep adding new features, fixing old or confusing parts of the system. They also really like feedback, and try to implement it into newer versions and upgrades. If you choose Act-On, and find something you don't like, let them know. They might be able to help you work around it or it might be changed in a future update!

It helps us make sure we are on top of our communications and helps us track and measure our communications strategies.

The best piece of the Act-on programming is the simplicity at which you can see snaps, opens, and sent numbers with each email sent. Having the capacity to effortlessly download exceed expectations sheets with all relevant data and information for every individual email is likewise incredibly accommodating. Furthermore, the capacity to stifle certain arrangements of individuals in each email is exceptionally useful, on the grounds that frequently messages are sent on various occasions to various gatherings of individuals for information following purposes. Another element that has ended up being very helpful is the capacity to keep and keep up arrangements of various individuals and gatherings. As an organization with a wide range of customers, and different workplaces it is critical to have the capacity to create and spare mailing records for various the numerous socioeconomics we serve.track client association with messages. I have waited up to a week or more for assistance on other platforms, only to get virtually nowhere. The support team at Act-On, meanwhile, has consistently gone above and beyond.

I wish there was a superior framework for the substance association on their stage. I likewise wish their layout messages were somewhat more cleaned out of the crate. The program itself is scaring. There are such a large number of components that go into one email, that it takes a couple of months to completely get a handle on the ideas. Follow up on University has truly assisted with that, so I'd suggest experiencing however many of the workshops as could reasonably be expected. The drawback to that, is in case you're hoping to get affirmed and do the live workshops, the moderator needs to physically transfer your name for you to get credit. I connected with help and it wasn't as useful as I was trusting. They recharged our agreement without telling us 5 months before our current restoration date and have neglected to give arrangements or a guide to issues that have emerged, similar to the way that Lightning clients in Salesforce can NOT send Act-On messages from SFDC and poor coordination with Google Analytics.

They continue including new highlights, settling old or befuddling parts of the framework. They likewise extremely like criticism, and endeavor to actualize it into more up to date forms and overhauls. In the event that you pick Act-On, and discover something you don't care for, let them know. They may have the capacity to enable you to work around it or it may be changed in a future refresh! Try not to utilize interfaces in messages in the event that you ever need to drop. The cost is sensible and the help is wonderful. I as of now can't live without the usefulness of Act-On and I foresee that, soon, my client experience will be extraordinary (new highlights are continually being discharged, and Act-On keeps us clients refreshed on coming before long highlights). Follow up on has knock up our group's promoting diversion immensely.

Promoting robotization, mass messages, deals clients access to formats. It is likewise appearing much understanding regarding what prospects are more intrigued than others. Our Sales group utilizes Salesforce and our promoting group works a ton in Act-On, so it benefits the two groups enormously. It encourages us ensure we are over our interchanges and causes us track and measure our correspondences techniques.

I love the ability to check all the analytics on email campaigns. Seeing everything from who is opening and clicking on their emails to having a record of all the emails sent out, it's all useful.

Building landing pages is quite difficult. Although the email builder is very effective, I wish there were a lot more options and it took a lot less finagling to put together a decent landing page.

- It's going to take some finagling to learn to use some of the programs to build things like emails, but once it's figured out it's a breeze.

- MAKE SURE you keep your administrator account up to date with who actually works at your company. Otherwise it is a pain to get it switched.

- Start by putting your logos into the library so they're ready to go whenever you need them. Take advantage of the ability to create folders to keep everything organized.

We are able to stay in contact with our clients, keep track of prospects (and determine which ones are worth keeping track of) and build forms for surveys and meeting requests.

The customer service support I received, both technical and with my customer success manager, was one of the best customer service experiences I've ever had from a digital service company. I feel that I would not have experienced the level of success with their product without the support.

The user interface is a bit outdated. During the 3 months I've been with Act-On so far, many updates and new features have been applied, leading me to believe that this product will soon be an exceptional one.

I recommend Act-On for the small marketing groups who need a marketing automation/email marketing solution. The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx. The price is reasonable and the support is phenomenal. I already cannot live without the functionality of Act-On and I anticipate that, soon, my user experience will be exceptional (new features are constantly being released, and Act-On keeps us users updated on coming soon features). Act-On has bumped up our team's marketing game enormously.

I'm gaining insight about our customers overall and on an individual level. I can analyze customer communication data at varying levels to assess engagement and further understand what our customers seek from us. Also, communication has been automated through the platform, meaning I no longer have to worry about confirmation emails, reminder emails, and keeping a constant flow of communication with customers.

Although not an intuitive software, it is not difficult to figure out how to use. Creating emails is overall very easy, and some features of the automated programs are good like having early exit rules.

You cannot search for lists - anytime we set an email or program up we have to scroll forever to find the correct lists. Emails are glitchy - we'll have the exact same HTML in 2 emails and have it look completely different. We've had experiences with emails being scheduled and then just not send - no one on the support team could tell us why.

We attempted to solve for marketing automation along with automating follow-ups for our support and training services. We were able to solve these problems but we had to do a ton of work-arounds to get the program working how we needed it. So, while it saves time in the long run once we get a program set-up properly, the frustration of getting there is huge and the wasted time going back and forth trying to solve for weird glitches is not worth it.

Thanks to Act-On we were able to hyper-customize and precisely target potential audiences for our global events, which turned around our lackluster event registrations, filling them in under a month. Aside from that, Act-On pitched us on their customer service, so I was already expecting a lot, but the team has far surpassed my expectations. I have always had the tools, resources, and support I needed when I needed it.

My experience has been great, there's nothing I dislike; however, I always feel like I am looking at the tip of the iceberg - no matter how much I learn and build, I feel like there's so much more I could be doing.

Customer service at Act-On really is unbeatable. Even now as I'm no longer in the implementation phase, Act-On regularly contacts me with recommendations for our use, updates to the platform, and for check-ins. When I need help, the tech support system is quick and always helpful, and there are online resources and other live options. That said, it does help to have technical or tech-savvy staff in-house for implementation to work out any bugs.

We've cleaned our lists, and maintained them with better hygiene than ever before, so we know what contacts are good, and we were actually able to identify deliverability issues through Act-On and correct them with the companies receiving our issues. We've also reduced reduce email fatigue with targeting and customized service offerings, rather than blanket blasts.

Lead generation platform, automated email campaign features that are well integrated with Salesforce. Saves us loads of time from previous platform. Support has been excellent.

Higher cost that other platforms we've used int he past. I do feel like our business has grown to the point where its needed. Also, I do feel its a good value and support has been great.

Be careful to weight costs against something like mailchimp, emma, or icontact. If you have complex automation or integration needs Act-on could be a worth the money. If you have simpler needs, you may save a lot of money with aforementioned services and be very happy.

We're not able to send mass email campaigns and automatically have the sender properties be from the Salesforce account owner. We're also starting in lead generation which is new for our company.

I love the ease of creating emails, questionnaires, and landing pages. The simple drag-and-drop UI is intuitive and can be quickly mastered by anyone. Those with coding knowledge can import custom code, which is pretty awesome, but not really necessary since the UI offers many customizing options.

Understanding, managing, and creating email lists can be a bit daunting. I highly recommend taking the time to watch all the training videos to get a better handle on how to make it work for your business.

Act-On is really the one-stop application that you will need to meet all of the marketing needs for your business. Easy to use, detailed reporting, customizable for your business needs, excellent tech support, and an extensive training library makes this a product worth investing in.

We mainly use Act-On for product promotions and sending information to our customer base.

Pricing methodology - per active contact means that a business can affordably access high end marketing automation.

Great support. Ongoing webinars and training.

Email and landing page template is simple yet powerful and complete.

Email engine and tracking is very good.

Touches all aspects of marketing inbound and outbound.

Constant improvements

List management and integration to crm like Salesforce works well

Interface can still be a tad clunky, especially the automation - most are visually created now. Reporting in professional package isn’t very useful, takes too much effort to pull together. The forms creation is not intuitive (although it works well) limited integrations (has the key ones for CRM but could do with some other packages out there)

Have been able to run significantly more campaigns with the same staff - 10x. Better email and contact data allows us to create more targeted campaigns while updating contact data. After website update, will link contact capture better from within Act-On. All webinars, events, etc, are better managed and tracked with registration landing pages and forms and automation to send confirmations, reminders and thanks uous

The ease with which I can build an automation program is my absolutely favorite thing about Act-On. It doesn't take me nearly as long to build an entire campaign as it has in other systems. Email and landing pages are simple to design with drag-and-drop features, and the icons used for the automation program make it a smooth process. The university courses offered are also very helpful anytime I run into an issue I'm not familiar with.

I have been using Act-On for a few months and haven't come across anything that I don't like. Any time that I have needed help with something, I have found a guide or course in the virtual university or contacted the help desk to get it quickly resolved.

Providing our subscribers with more customized content is a major benefit. We are able to better engage with our consumers and therefore move them through the funnel.

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

They provide some advanced features where you can see the original code of the landing pages which is really cool because I know everyone does not have that feature.

They can do better from the pricing side. We used to have the enterprise version but the price point and the features were not used sync that's why we were not very much satisfied.

The other thing that I disliked is that we have to manually update the list instead of automatic update.

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

We mainly used it for the newsletter creation, list maintenance and developing our landing pages. It helped a lot to with the with the list maintenance and nurturing and creation of newsletter.

We were able to create and use different features of developing the newsletter. We also started and linked our social channels to see the flow of the lead generation.

It is very easy to understand the report which helped us to focus on the problem areas. Their technical support team has always helped to solve any issues we had immediately.