Introducing G2.ai, the future of software buying.Try now
It's been two months since this profile received a new review
Leave a Review

Marin Software Reviews & Product Details

Profile Status

This profile is currently managed by Marin Software but has limited features.

Are you part of the Marin Software team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

Marin Software Media

Marin Software Demo - Screenshot-ad-study.png
Screenshot-ad-study.png
Marin Software Demo - budget-forecasting-wslider.png
budget-forecasting-wslider.png
Marin Software Demo - Screenshot-dashboard.png
Screenshot-dashboard.png
Marin Software Demo - Screenshot-publisher-1.png
Screenshot-publisher-1.png
Marin Software Demo - Screenshot-publisher-2.png
Screenshot-publisher-2.png
Marin Software Demo - Screenshot-truepath-1.png
Screenshot-truepath-1.png
Product Avatar Image

Have you used Marin Software before?

Answer a few questions to help the Marin Software community

Marin Software Reviews (453)

View 1 Video Reviews
Reviews

Marin Software Reviews (453)

View 1 Video Reviews
3.8
453 reviews

Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Priya J.
PJ
Software Developer Brain Technosys Pvt.Ltd
Small-Business (50 or fewer emp.)
"So nice"
What do you like best about Marin Software?

Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Noting is dislike in the Marin Software. Review collected by and hosted on G2.com.

SN
Vice President of Business
Small-Business (50 or fewer emp.)
"Marine software is awesome"
What do you like best about Marin Software?

Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has an excellent user interface. Additionally, I enjoy how well it manages bids and how you can design unique reports. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The Marin Software may occasionally be challenging to use and include flaws. When it comes to producing graphic reports and presentations, it has limited skills. Even for those that should be simple, connecting with some platforms can take some time. It can be annoying when contract terms are rigid, especially for European businesses used to more accommodating agreements. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market (51-1000 emp.)
"Marin was great while we had it but ultimately switched to something more robust"
What do you like best about Marin Software?

It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. Review collected by and hosted on G2.com.

Alex W.
AW
Small-Business (50 or fewer emp.)
"Day late, dollar short"
What do you like best about Marin Software?

Their reporting capabilities and customer service were great. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their bidding algorithm never could catch up to the changes GoogleAds was making. They also didn't have the ability to run Performance Max campaigns which are the only main shopping campaigns now. Review collected by and hosted on G2.com.

RK
Front-End Engineer
Small-Business (50 or fewer emp.)
"Marin Software is a fantastic program with fantastic features"
What do you like best about Marin Software?

It is an excellent program with great features for diversification and modulation of marketing components. It enhances the ability to compose campaigns. Marin is highly convenient, and the user interface is entirely satisfactory. The functionalities of this program are incredibly demanding. It is a program that I highly recommend because it positively impacts internal marketing and advertising strategy. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

I have no complaints; on the contrary, I consider it handy and well-designed software. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market (51-1000 emp.)
"Biding algorithm was good 5 years ago, but watch out for their contracts!"
What do you like best about Marin Software?

The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Extremely underwhelming & difficult to use would NOT recommend"
What do you like best about Marin Software?

Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market (51-1000 emp.)
"Downloading reports"
What do you like best about Marin Software?

I like the custom reporting functionality Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Some buttons and pages are difficult to navigate to as they are quite small. Review collected by and hosted on G2.com.

TC
Advertising and Sales
Small-Business (50 or fewer emp.)
"Guided advertising"
What do you like best about Marin Software?

Interface with control tools and guided advertising management for all clients, available on social networks and search for cookie information. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Guide to the control and administration of data within the system and web. Review collected by and hosted on G2.com.

Mallory R.
MR
Senior Marketing Operations Manager
Mid-Market (51-1000 emp.)
"Manage Paid Ad Campaigns with Thousands of Keywords "

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

Average Discount

12%

Marin Software Comparisons
Product Avatar Image
Adobe Advertising Cloud
Compare Now
Product Avatar Image
Skai
Compare Now
Product Avatar Image
AdRoll
Compare Now
Marin Software Features
Notifications
Customization
User, Role, and Access Management
Paid Keyword Optimization
Bid Rules
Ad Creation and Editing
Ad and Conversion Tracking
Reports
Product Avatar Image
Marin Software
View Alternatives