Marin Software Reviews & Product Details

Marin Software Overview

What is Marin Software?

Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

Marin Software Details
Languages Supported
German, English, French, Japanese, Portuguese, Spanish, Chinese (Simplified)
Product Description

Marin Software provides a unified platform for search, social, and eCommerce advertising.

How do you position yourself against your competitors?

MarinOne, our next-generation advertising platform, harnesses the power and insight of all your channels and data sources, allowing you to deliver cohesive campaigns across channels and devices to reach your audiences throughout the buying cycle. Our transparent, cross-channel solution allows digital marketers to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent, and gain meaningful performance insights across your entire digital marketing program.


Seller Details
Seller
Marin Software
Ownership
NASDAQ:MRIN
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Total Revenue (USD mm)
$49
Twitter
@MarinSoftware
11,834 Twitter followers
LinkedIn® Page
www.linkedin.com
279 employees on LinkedIn®

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Senior PPC Marketing Specialist
Validated Reviewer
Review source: Organic
IC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Bulk sheets saved a bunch of time when it came to mass changes. Review collected by and hosted on G2.com.

What do you dislike?

Support team was not very helpful. If multiple people in the platform could cause issues. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Automated bidding, mass adcopy and adbanner changes. After getting everything going and complete, the automated bidding actually works. Review collected by and hosted on G2.com.

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Open Discussions in Marin Software
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Review collected by and hosted on G2.com.

What do you dislike?

The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

There was potential improvement in our customer acquisition costs but that did not outweigh the difficulties in using the platform. Review collected by and hosted on G2.com.

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Marketing Advertising Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Marin is commonly easy to use and altogether versatile. It's definitely not hard to channel for correctly the estimations you care about seeing.This is exceptionally useful with respect to following designs and URL engineers of record the officials. Marin improves our offers always, suggesting that despite when we are not in the work environment our chase offers are attracting changes at the best CPA. We have moreover watched essential upgrades in salary, and lessens in go through conversely with using Googles offering strategies.The straightforwardness of the feature publicizing has been profitable. Review collected by and hosted on G2.com.

What do you dislike?

There is definitely not a lot to detest as most of our work is taken care of by the oversaw administrations group. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It might look entangled, it might overpower, yet it will improve the administration of your PPC account, both decrease in manual time hours spent overseeing accounts and furthermore the ROI. My recommendation is to use the contacts at Marin, they are responsive and accommodating. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bid envelope innovation to streamline offering and advancement endeavors in the interest of our customers. Marin assists with the every day offer administration of our paid media accounts, it as of now gives increasingly powerful computerized offering methodologies. In this way the primary profit by utilizing Marin would be the improved benefits for our records. Review collected by and hosted on G2.com.

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Advertising Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Marin is generally simple to utilize and entirely adaptable. It's anything but difficult to channel for precisely the measurements you care about seeing.This is very helpful with regards to following layouts and URL developers of record the executives. Marin improves our offers constantly, implying that notwithstanding when we are not in the workplace our hunt offers are drawing in transformations at the most ideal CPA. We have likewise observed noteworthy enhancements in income, and diminishes in spend in contrast with utilizing Googles offering strategies.The simplicity of the showcase publicizing has been valuable. Review collected by and hosted on G2.com.

What do you dislike?

In spite of the fact that it is helpful, it very well may be very hard to learn without guidance. Fortunately anyway there are online classes you can view to become familiar with the different highlights. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

In the event that you deal with an extensive number of records, or records that require transformation following, attribution demonstrating, or re-promoting crosswise over pursuit/show/social, Marin is the perfect device. The help you get is best in class, and the abilities of the product is level if not in front of the remainder of the market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Enables us to improve offers without being in the workplace. Marin Software is increasingly powerful for us as accomplishing a superior offering methodologies and boosting our time. Additionally the computerized and custom announcing highlight (while expected with any transformation following programming) is actually simple to utilize. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The interface. Pretty intuitive and user friendly when trying it the first time. The tool itself, the algorithms or predictive modeling behind is awesome. Review collected by and hosted on G2.com.

What do you dislike?

Not too many options to create visuals: needed charts to present monthly reports but they were not very pretty looking, so needed to use a third tool for that. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Very powerful tool to optimize google ad and social media campaigns. The software automatically cancel or boost ad campaigns depending on performance, saving the user tons of time to not have to keep an eye on it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Automate google ad campaigns. The software automatically picked and boost best performing ad groups-ads-keywords Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Marin provides an effective bid management system which still outperforms the tools provided by google and bing. The new interface builds upon the existing platform by providing a better UI allowing you to find features easier, and notably it is far more visually appealing. Review collected by and hosted on G2.com.

What do you dislike?

Although the interface is far more appealing and a better experience, the actual performance of Marin hasn't really improved much compared to the original Marin. Google continues to get better at optimising their own bidding tools and the observable differences in performance between Marin and Google Bidding is decreasing. The main benefit is that the tools you use to make Marin perform best are easier to find in MarinOne Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's good, but perhaps trial other bidding methods available by Google first to see if they work. If not, Marin should be your go-to as it has proven reliable with both small scale and large spending campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marin helps with the daily bid management of our paid media accounts, it currently provides more effective bidding than the automated bid strategies provided by Google and Bing. Therefore the main benefit from using Marin would be the improved profits for our accounts. Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Marin optimises our bids all the time, meaning that even when we are not in the office our search bids are attracting conversions at the best possible CPA. We have also seen significant improvements in revenue, and decreases in spend in comparison to using Googles bidding strategies. Review collected by and hosted on G2.com.

What do you dislike?

Although it is very useful, it can be quite difficult to learn without instruction. Luckily however there are webinars you can view to learn the various features - and ultimately a Marin specialist badge upon completion of the training. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The pros continue to stack up, and in cases such as ours where paid marketing is used a lot, it is a sound investment to use Marin - we would not consider going back after beginning to use it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Allows us to optimise bids without being in the office, for example when on holiday or busy working on other paid media elements. We have realised that Marin bidding software is more effective for us as achieving a better ROAS than adwords bidding strategies. Review collected by and hosted on G2.com.

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Management Team
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

We liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Has good features like budget projection. Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Review collected by and hosted on G2.com.

What do you dislike?

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. I also do not like how you cannot see today's data/performance and have to wait until the next day. Layout is not always intuitive, customer service hours very limited. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are utilizing their parameter builder to mass-manage tracking for our internal analytics systems. Review collected by and hosted on G2.com.

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Paid Search Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Marin is relatively easy to use. I think the Marin One platform is great as it does give more insight to the campaign and can also pull in reporting that wasn't available before. Review collected by and hosted on G2.com.

What do you dislike?

It's very difficult to launch campaigns in Google AdWords or Bingads when they're not compatible in Marin. Our clients want to run certain tactics, but we aren't able to because of incompatibility and all of our tracking is being run through Marin. They try to provide work arounds, but those don't always work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look at what needs you have for your campaigns. If you're looking to use a AdWords/Bing Betas, it takes some time for Marin to catch up in terms of compatibility. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Marin to manage our search campaigns as well as tracking data. The benefits of that is they can either track actions through an FTP that is sent to our 3rd party tracking platform for the business or through tags. Review collected by and hosted on G2.com.

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Senior Analyst
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Marin is very customizable. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Also, being able to assign keywords with dimensions in bulk really speeds up what can sometimes be a tedious process. On top of all this, we've received high quality assistance from our dedicated support team with any issues that arise during the day-to-day use of the platform. This is quite useful when it comes to tracking and some of the more complex aspects of account management. Tracking templates and URL builders can be difficult to set up initially, but once they are they function as desired. Review collected by and hosted on G2.com.

What do you dislike?

It would be extremely useful if the graphs responded to whatever filters were in place. Also, the delta and percent delta columns are helpful for comparison, but when generating a report it would be more convenient if puling metrics for two specific time ranges was an option. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you manage complex accounts with many campaigns across multiple advertising platforms, Marin will help you wrangle everything. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Marin, keyword bid management for enterprise paid search accounts is made so much easier than it would be if we were managing only through the search engine ad platforms. Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

With MarinOne, we’ve fixed the graph issue you mentioned. You can also chart two different time ranges. We’d love to hear any other suggestions you have—please create a feature request and it'll get passed along on to the team.

Manager, Digital Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Transparency of bidding, customer service is middle of the road, but usually quite responsive. Review collected by and hosted on G2.com.

What do you dislike?

Layout is not always intuitive, customer service hours very limited (I would particularly like to be able to push bidding folders in off hours when there are updates made). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you're fulling integrated to all platforms seamlessly, including ease of tracking (Amazon, social, search engines). Make tracking more user friendly (make it viewable). Have availability to push folders when no customer service is available. Make LABELS available - seriously. The fact that you all strip out labels make it super inconvenient for us to do automated copy flips in the search engine UI. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mass, scalable bidding Review collected by and hosted on G2.com.

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Senior Program Manager and Product Manager (eAccountable Tools and Paid Search)
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Marin provides one cohesive platform to manage all your ad accounts at once. The automated bidding and ease of cross-management produces a nice daily time saving. Review collected by and hosted on G2.com.

What do you dislike?

There can be a slow adoption of new features. For example Google Ads recently rolled out a new ad format and Marin currently doesn't support it within their platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ensuring the setup and implementation is correct can be difficult, but once you get over that hurdle you can quickly learn the platform. The support team has been very helpful when in difficult situations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marin software makes it easier to management multiple tasks and account with less time or a smaller team. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The simplicity of the UI in terms of aesthetics is by far my favorite feature--very easy to navigate Review collected by and hosted on G2.com.

What do you dislike?

Bid optimizations are extremely frustrating; the UI will often not update things like campaign budgets or search bids on the first input--multiple inputs or page refreshes are often required. Lack of Bing integration for important features such as Impression Share is disappointing as well. Most importantly, our team has had ongoing issues with sitelink uploads and management for at least a year now, with no fix in sight (despite many calls and emails with Marin support) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Marin to marry our front end metrics in the respective engines to the revenue data collected from our clients. Marin (more often in theory than execution) allows us to easily make media buying decisions based on revenue goals. Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

Thanks for the feedback! We’ve fixed a few longstanding issues with sitelinks. If you’re still experiencing difficulties, please reach out to your account team.

AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Dimensions, web queries and recurring reports Review collected by and hosted on G2.com.

What do you dislike?

Can’t upload creative in Bing past 80 characters, doesn’t pull in Bing impression share Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Third party platform to sync engines. Helpful when doing bulk uploads Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

We're in the process of adding support for Bing Impression Share, and thankfully, Bing has improved their Expanded Text Ads to support 90 characters in their description field. You can now use this feature directly in Marin. If you have any further questions or want to stay up to date on our Impression Share ETA, please get in touch with your account representative. Thanks!

Event coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

This software is so user friendly and helps me more effectively market my products to customers Review collected by and hosted on G2.com.

What do you dislike?

I do feel like it's a little over priced Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps streamline our process while saves lots of time Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

That you are able to see everything in Google and Bing at the same time Review collected by and hosted on G2.com.

What do you dislike?

it doesn't have all the columns you can find in the engines Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

it reduces time for optimizations Review collected by and hosted on G2.com.

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Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to filter for rules and build reports to alert the team if something needs to be fixed. Active adgroups with no creatives, BMM keywords into Exact campaigns and vice versa. Also the availability of representatives when a chat is initiated. Review collected by and hosted on G2.com.

What do you dislike?

The inability to upload Bing sitelinks and adaptation timeline to new google features. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

N/A Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ability to manage multiple platforms in one single UI. Tracking experts who are knowledgeable in the specific needs for the client Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

We hope you'll be happy to know that we’ve built capabilities in MarinOne that allow you to automatically pull down new publisher formats. For more info, reach out to your account team for more info.

UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Marin makes creating new objects and getting them wrapped with tracking pain-free in the paid search channel. This applies to paid keywords, creatives, campaigns, adgroups and product groups for Shopping. This allows for any search advertiser to blitzscale their campaigns as new trends rise and old trends fall without having to worry about variable costs to building new objects besides identifying them through research and loading 'em up. Classification of different campaign components like adgroups and keywords is multi-dimensional and fully customizable. The reporting capability that's included in the service is pivotable and easy to work with in CSV format. Marin has worked with my agency as well to provide a custom datapassback which opens up further opportunities for analysis and insight generation in-house. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard is fairly slow to load when it comes to viewing history and filtering off dimensions and archival dates. Sorting by date isn't an option, so I'm stuck with descending dates by default.

Ad testing features are, while available, weak in that they are convoluted and difficult to get going because the nature of the campaign's tracking has to be changed.

Bids are only updated once per day, incorporating revenue/lead models or position based models. Low traffic objects are "rolled up" into folders to achieve statistical significance, which is a good strategy. However, the features that execute on this strategy leave room for improvement.

The mobile bid adjustment is flawed from my discussions with Marin representatives. Mobile data is not isolated out. In other words, data from other devices is co-mingled when it should not be. Though a low portion of traffic, tablet bid adjustment is not available.

Audience, geo, demographic, and other targeting & bidding modifiers that platforms feature for are lacking on Marin. To be fair, this is a pretty big hurdle that I haven't seen many of the ad management tools with a practical solution. There is supposedly Marin One, which purportedly solves for different integration and advanced targeting solutions.

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Marin has great support but on a product that may have already seen it's best days. Ad tech and platforms are moving extremely fast in terms of development in functions, reach and ad formats. 3Ps will always be a step behind them by definition. Consider what you need most for your digital marketing needs and what would make sense with a vendor partner. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving a division of labor and scalability problem with Marin Software. Marin's bidding algorithm aligns with our agencies formula to maximize digital media performance towards conversion and revenue driven outcomes. By and large, Marin enables return-driven goals to be achieved in the long-run insomuch as bidding on ads is and will be a differentiator for performance. Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

Sorry we’re not meeting your expectations, and thanks for the feedback. Marin’s able to push bids multiple times per day, and we've enhanced functionality with MarinOne. If you’re continuing to experience issues, reach out to your account team and we’ll look into it.

CL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

what i like best about this software is the ability for cross channel performance on the advertising platform that is used both by advertisers and agencies. Review collected by and hosted on G2.com.

What do you dislike?

One of the few things that i dislike about Marin is the optimization. Although it is good, it can use more improvement so that it enhances the scale of results and functionality for the world's biggest brands Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am trying to solve the problem of inter-connectivity which this software allows me to do Review collected by and hosted on G2.com.

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AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Marin makes it easy for our team to manage our campaigns. The dimensions system is robust and allows us easy categorization of our campaigns. Review collected by and hosted on G2.com.

What do you dislike?

The UI is in need of updating, but that is solved with the new Marin One initiative. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marin helps us manage our SEM campaigns, and allows us to easily categorize our campaigns via dimensions. Review collected by and hosted on G2.com.

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AT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It makes it easy to combine different accounts. Review collected by and hosted on G2.com.

What do you dislike?

Reporting could be better. Would like to see more reports that include data science - forecasting on a account level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marin helps us get the most for our money. We are able to gain more new customers. Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The thing I like best is the ease of use of the platform to sort and organize the data generated from various digital marketing channels. Review collected by and hosted on G2.com.

What do you dislike?

The UI can be refreshed to have a more modern look. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use it! The bidding calculation by Marin is very useful and advance! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimizing and figuring out the KWs and ad groups aren't performing well and where I can improve those platforms. Review collected by and hosted on G2.com.

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CH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Alot of reporting options and more accurate spending data. Marin is a fast, and once you learn to use it, easy to use platform. Our only issue is the learning tools on the site come a bit short of where we would like them. Review collected by and hosted on G2.com.

What do you dislike?

UI can be a bit confusing for new users, training new users can be hard. In program training is woeful at best. Learning is limited to mostly to text and not to an audio visual medium. This can disengage trainees and cause alot of future questions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Please take steps to update the in product training tools. While it is wonderful that our company is offered monthly calls, and while some training exists there is simply not enough to implement new employees quickly and efficently. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More accurate info and more reporting options than ad words. Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

We’re aware that our UI is designed to solve some complex challenges for advertisers, but we’re always working hard to simplify workflows. For new users, we recommend starting your Marin training experience with our certification program. Our courses are designed to give you a hands-on approach to learning the platform in a simulated environment. You can find our certification courses at Marin University at https://support.marinsoftware.com/en-us/Marin_University. Additionally, Marin University offers you opportunities to watch recordings of our Marin Live webinars and in-depth training articles, complete with videos and interactive exercises. We hope you find these resources helpful!

Manager, Digital Advertising
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

chat support, nice account reps, visibility into bidding, and control over bidding. Review collected by and hosted on G2.com.

What do you dislike?

Slow to get support for new features. Wish there were more reporting views within interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely test it. Hard to understand features until you have to use them for management purposes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helping to streamline reporting (not 100% there though), automated bidding on a large scale. Review collected by and hosted on G2.com.

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Response from Maria Breaux of Marin Software

Hopefully we can fix that 10%! MarinOne helps advertisers innovate faster and has reporting enhancements we recommend checking out. To learn more, get in touch with your Marin account rep.