It's been two months since this profile received a new review

Marin Software Reviews & Product Details

Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

Seller

Marin Software

Discussions

Marin Software Community

Languages Supported

German, English, French, Japanese, Portuguese, Spanish, Chinese (Simplified)

Overview by

Wesley MacLaggan

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

Top-Rated Alternatives

Facebook for Business

View All Alternatives

Marin Software Media

Screenshot-ad-study.png

budget-forecasting-wslider.png

Screenshot-dashboard.png

Screenshot-publisher-1.png

Screenshot-publisher-2.png

Screenshot-truepath-1.png

Marin Software Reviews (453)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Priya J.

Software Developer Brain Technosys Pvt.Ltd

Small-Business (50 or fewer emp.)

4/16/2024

"So nice"

5/5

What do you like best about Marin Software?

Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Noting is dislike in the Marin Software. Review collected by and hosted on G2.com.

Satoshi N.

Vice President of Business

Small-Business (50 or fewer emp.)

6/30/2023

"Marine software is awesome"

5/5

What do you like best about Marin Software?

Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has an excellent user interface. Additionally, I enjoy how well it manages bids and how you can design unique reports. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The Marin Software may occasionally be challenging to use and include flaws. When it comes to producing graphic reports and presentations, it has limited skills. Even for those that should be simple, connecting with some platforms can take some time. It can be annoying when contract terms are rigid, especially for European businesses used to more accommodating agreements. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

One of the anticipated advantages of adopting Marin Software was the simplicity with which various campaigns could be easily managed and optimized without requiring a user to connect to numerous different websites. We had hoped to reach that level of streamlined management, but we were unsuccessful. The ability to access all platforms from a single location would have saved a substantial amount of time by removing the requirement to log in to each forum separately from a long list. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

3/29/2023

"Marin was great while we had it but ultimately switched to something more robust"

3.5/5

What do you like best about Marin Software?

It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Attempting to bring all our outside marketing platforms into one spot. We then could easily manage and optimize the various campaigns without having to log into 20 different sites. We had hoped that would be the solution but unfortunately we were never able to get to that point. It would have been a great time saver to be able to do that instead of logging in to a large list of platforms one by one Review collected by and hosted on G2.com.

Alex W.

Small-Business (50 or fewer emp.)

5/25/2023

"Day late, dollar short"

1.5/5

What do you like best about Marin Software?

Their reporting capabilities and customer service were great. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their bidding algorithm never could catch up to the changes GoogleAds was making. They also didn't have the ability to run Performance Max campaigns which are the only main shopping campaigns now. Review collected by and hosted on G2.com.

Ravneet K.

Front-End Engineer

Small-Business (50 or fewer emp.)

12/8/2022

"Marin Software is a fantastic program with fantastic features"

5/5

What do you like best about Marin Software?

It is an excellent program with great features for diversification and modulation of marketing components. It enhances the ability to compose campaigns. Marin is highly convenient, and the user interface is entirely satisfactory. The functionalities of this program are incredibly demanding. It is a program that I highly recommend because it positively impacts internal marketing and advertising strategy. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

I have no complaints; on the contrary, I consider it handy and well-designed software. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

It has been very successful because it has allowed us to create a large segment of extremely compact tools. We can create campaigns in many ways while maintaining service quality. It is unique and instrumental in fostering the storage of fluid marketing projects. It demonstrates a high level of quality about the objectives. If you are ambitious, it will fit your guidelines perfectly. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

2/25/2022

"Biding algorithm was good 5 years ago, but watch out for their contracts!"

0/5

What do you like best about Marin Software?

The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. Review collected by and hosted on G2.com.

Recommendations to others considering Marin Software:

Watch out for their contracts and read them very closely. I lost €4000 in a year and got zero value, and I know another company that lost €12.000 in 6 months where Marin was not actively running on the campaigns. But Marin said; all of the ad spend was connected to our platform and the contract says, you pay 😳 Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Marin used to be suitable only for bidding. The other features are more accessible on other platforms. Since there are better ways to handle bids nowadays, I don't recommend Marin anymore. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/29/2020

"Extremely underwhelming & difficult to use would NOT recommend"

1/5

What do you like best about Marin Software?

Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

12/1/2016

"Downloading reports"

3.5/5

What do you like best about Marin Software?

I like the custom reporting functionality Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Some buttons and pages are difficult to navigate to as they are quite small. Review collected by and hosted on G2.com.

Triana C.

Advertising and Sales

Small-Business (50 or fewer emp.)

9/19/2021

"Guided advertising"

4/5

What do you like best about Marin Software?

Interface with control tools and guided advertising management for all clients, available on social networks and search for cookie information. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Guide to the control and administration of data within the system and web. Review collected by and hosted on G2.com.

Recommendations to others considering Marin Software:

Manage data obtained from sales and search, advertise to potential customers in registration list. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Guided advertising campaign compatible with different search engines, keywords, and managing data obtained from specific clients. Review collected by and hosted on G2.com.