In our experience, I'd suggest considering both the technology you're currently leveraging to assess customer data and whether it meets your needs, and also the breadth of online presence. If your online presence isn't where you'd like it to be, AAM might serve to help you boost it, or at the very least, help you identify which areas are lacking (in short, where the gaps are). As a result, you can adjust your approach and optimize your customer interactions. Yet, if you have software already deployed for customer data, consider whether AAM will add value at the current time--set strategic objectives. Review collected by and hosted on G2.com.