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Adobe Audience Manager

By Adobe

4.0 out of 5 stars

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Adobe Audience Manager Reviews & Product Details

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Adobe Audience Manager Media

Adobe Audience Manager Demo - See what Audience Manager can do
Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
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Adobe Audience Manager Reviews (28)

Reviews

Adobe Audience Manager Reviews (28)

4.0
28 reviews

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Rahul T.
RT
Senior Manager - Data & AI, Transformation Lead, NA
Enterprise (> 1000 emp.)
"Good segmentation tool"
What do you like best about Adobe Audience Manager?

The ability to use my first party data segments and push for lookalike audiences Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

the set up of it is quite technical and could take time for end users to understand Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise (> 1000 emp.)
"Dynamic Audience Management to deploy across destinations"
What do you like best about Adobe Audience Manager?

device identification and ability to leverage multiple data sources to curate audiences Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

interface is difficult to use and navigate Review collected by and hosted on G2.com.

Verified User in Financial Services
IF
Enterprise (> 1000 emp.)
"AAM review"
What do you like best about Adobe Audience Manager?

easy to use and implement and great customer support Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

not that I came across, it's been working well for us Review collected by and hosted on G2.com.

Pradeep J.
PJ
Senior Digital Marketing Producer
Enterprise (> 1000 emp.)
"I have a total of 4 years experience in AAM."
What do you like best about Adobe Audience Manager?

-> Server-side forwarding from the Adobe Analytics tool.

-> The segments are readily available in real-time to other Experience cloud tools like Adobe Target, Adobe Campaign etc.

-> A value add with robust Destinations integrations. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

-> This tool is built on the traditional DMP (Data Management Platform) concept. This would be better if it is integrated with the new CDP (Customer Data Platform).

-> The UI of the tool needs to be revamped with the new widgets.

-> Nesting the segments feature is not available. Review collected by and hosted on G2.com.

Chandra  P.
CP
Sr. DMP Producer
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"AAM best in the business"
What do you like best about Adobe Audience Manager?

Great features like profile merge, LAL, PA. We can create an audience based on combined 1st, 2nd, and 3rd party data. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

Nothing at this point, but system speed can be improved. As you create more and more traits and segments, it tends to slow down a bit. Review collected by and hosted on G2.com.

Jack G.
JG
Analytics Manager
Enterprise (> 1000 emp.)
"Does the job but outdated product"
What do you like best about Adobe Audience Manager?

Straightforward interface for simple audience creation and management. Search functionality is good so you don't particularly need a good audience taxonomy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

There is a significant lack of reporting on core functionalities of the product. It is very easy to use the product inefficiently because of this lack of reporting. The interface is very outdated and quite buggy, deep links don't work and you'll find yourself logged out and unable to login a lot. User management is quite frustrating.

CRM integration with Adobe campaign is quite poor. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Enterprise (> 1000 emp.)
"Helps improve conversion"
What do you like best about Adobe Audience Manager?

AAM is very h helpful for segmenting and creating user personas to target. It also integrates well with other Adobe marketing cloud eco-system that allows more impact on the conversion. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

There is not much to dislike about this product. However, in my opinion, it could be confusing for a beginner since AAM provides a lot of features and integration options. Review collected by and hosted on G2.com.

AP
Senior Analyst
Enterprise (> 1000 emp.)
"Manage your data pipeline by Adobe Audience Manager"
What do you like best about Adobe Audience Manager?

I like Adobe Audience Manage for pulling the data from Adobe Analytics by creating perfect and powerful segments with the help of traits and signals. Adobe Audience Manager helped me managing the customers data pipeline by bringing audience data sets together, making it easy to collect relevant information about website visitors, Creating perfect and powerful segments and that segments we are using in our campaign operation. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

Adobe Audience Manager is easy to use and I do not have any dislike for this platform. Review collected by and hosted on G2.com.

Ashwin G.
AG
Specialist Software Engineer
Enterprise (> 1000 emp.)
"Audience manager"
What do you like best about Adobe Audience Manager?

Complete view of audience and integrations with complete Adobe suite.

Centralized data management and excellent segmentation of audience.

New plugins can be created. Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

Troubleshooting is difficult.

UI sometimes is bit laggy.

Analytics data sometime takes more than 24 hrs to load.

High learning curve

Expensive Review collected by and hosted on G2.com.

Verified User in Internet
UI
Enterprise (> 1000 emp.)
"Difficulties with data ingestion as well as UI loading"
What do you like best about Adobe Audience Manager?

intuitive feature setup and menu, simple trait to segment to sending to destination Review collected by and hosted on G2.com.

What do you dislike about Adobe Audience Manager?

UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data Review collected by and hosted on G2.com.

Pricing

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Adobe Audience Manager Features
1st-Party Data Integration
3rd-Party Data Integration
Offline Data Integration
Audience Segmentation
Recommendations
Standard Dashboards
Data Permissions
User, Role, and Access Management
Enterprise Scalability
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Adobe
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