Adobe Audience Manager Reviews & Product Details

Adobe Audience Manager Overview

What is Adobe Audience Manager?

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

Adobe Audience Manager Details
Product Description

Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.


Seller Details
Seller
Adobe
Ownership
NASDAQ:ADBE
Company Website
Phone
+1 (888) 649-2990
Year Founded
1982
HQ Location
San Jose, CA
Total Revenue (USD mm)
$11,171
Twitter
@Adobe
685,588 Twitter followers
LinkedIn® Page
www.linkedin.com
25,182 employees on LinkedIn®
Description

Adobe (NASDAQ: ADBE) deals in digital media, digital marketing, and printing and publishing software with over 14,000 employees and $4.4 billion in revenue.

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Adobe Audience Manager Screenshots

Adobe Audience Manager Reviews

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Technology Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Complete view of audience and integrations with complete Adobe suite.

Centralized data management and excellent segmentation of audience.

New plugins can be created. Review collected by and hosted on G2.com.

What do you dislike?

Troubleshooting is difficult.

UI sometimes is bit laggy.

Analytics data sometime takes more than 24 hrs to load.

High learning curve

Expensive Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Best in the market for digital marketing solution Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

AAM helps to integrate Adobe suite like AEM , Target, Analytics , etc to provide personalization to users and tracking of user behaviour on website Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

intuitive feature setup and menu, simple trait to segment to sending to destination Review collected by and hosted on G2.com.

What do you dislike?

UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

centralized data management and layering of 1st and 3rd party data consolidated Review collected by and hosted on G2.com.

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Open Discussions in Adobe Audience Manager
G2
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups. Review collected by and hosted on G2.com.

What do you dislike?

It's not the easiest platform to learn, but it's very helpful once you get to know it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The integration with AdWords was a bit difficult, as we couldn't set it up right for quite a long time due to not clear instructions given by the support team. However, it worked out at the end. The instructions though work on the old AdWords interface, which makes it a mistery how to set it up in the new one. Review collected by and hosted on G2.com.

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Open Discussions in Adobe Audience Manager
G2
Human Resources Manager
Insurance
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Audience Manager is especially adept at helping us determine where to focus our marketing efforts in order to best connect with customers. We are quickly able to integrate it into our digital platforms and optimize our approach by learning about our customers' behaviour quickly, allowing us to make rapid changes. Review collected by and hosted on G2.com.

What do you dislike?

Our biggest challenge so far has been teaching some of our longer-tenured employees how to use the software. Given its capabilities, it is rather advanced for those not used to dealing with platforms of this nature. Beyond those challenges, the platform is incredibly useful and can add significant value to a business. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

In our experience, I'd suggest considering both the technology you're currently leveraging to assess customer data and whether it meets your needs, and also the breadth of online presence. If your online presence isn't where you'd like it to be, AAM might serve to help you boost it, or at the very least, help you identify which areas are lacking (in short, where the gaps are). As a result, you can adjust your approach and optimize your customer interactions. Yet, if you have software already deployed for customer data, consider whether AAM will add value at the current time--set strategic objectives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of our concerns with our web content was that we didn't have much data on our customers until after they had made contact with us, or made a purchase. We wanted to be able to understand our customers' buying patterns, interests, etc. and serve them content that catered to where they were in the buying process. AAM has allowed for us to collect and use this data, which has seen a close to 20% increase in revenue per customer, with increased visitors month to month. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates. Review collected by and hosted on G2.com.

What do you dislike?

Reporting seems limited in comparison to other providers and is really much more of a repository than an exchange as to sell data your sales force needs to push the data. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a plan for use and know which clients source data from Adobe. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Place to centralize data on-boarded from multiple partners. As all data is available it's easy to generate a full taxonomy of what's available. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Adobe Audience Manager has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business. It allows you to project and predict where things are going as well as give a holistic view of all of your marketing analytics. If you are responsible for the marketing at your company or organization, Audience Manager can provide invaluable insights for your key marketing segments. Review collected by and hosted on G2.com.

What do you dislike?

Due to its price, I don't feel that Adobe Audience Manager is geared towards SMEs, and is definitely not for novice users. If you have people at your organization who are not savvy / advanced the learning curve is quite high. Even for a medium to advanced user such as myself I found that it took some getting used to, especially if you are someone who likes a simple user interface. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The audience segmentation features and abilities of Adobe Audience Manager are what makes this worthwhile tool despite the challenges around learning the intricacies of the program. Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed us to segment more effectively in our display advertising and helps with analytics as well. Review collected by and hosted on G2.com.

What do you dislike?

One of the biggest cons is the pricing. AAM is quite expensive, but you get a great return on investment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've really been trying to get a product that allows us to target more effectively and get better audience insights across our brands. AAM has allowed us to achieve this. The customization and ability to use in advertising has been especially beneficial. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

There are many comprehensive analysis. Shows key audiences. You can see the details of the graphics themselves audiences. Easy to use. Review collected by and hosted on G2.com.

What do you dislike?

I don't think it has anything bad now. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try the trial period to check for you. You will be able to familiarize yourself with the functions Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I would recommend to read the instructions for use. It is better to go through training to become familiar with all the functions of the program. If you have questions you can always contact the support team Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how it gathers user data from all the available sources Review collected by and hosted on G2.com.

What do you dislike?

It's not great at creating profiles and audience segments Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm trying to create reports to measure and optimize the effectiveness of the audience segments Review collected by and hosted on G2.com.

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UG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the comprehensive analytics that show me who my main audiences are. I am able to see graphics as well as detailed updates about my target audiences. Review collected by and hosted on G2.com.

What do you dislike?

It is limited in other data such as return viewers and other necessary attributes needed for full usefulness. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try the trial version before purchase to see if it is right for your needs. This will be cost effective in case you dont wish to use the product in the long term. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can see who I should target for my company advertising based on views and who I shouldn't waste my time advertising to. This is very cost effective for me and my company. Review collected by and hosted on G2.com.

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UO
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

the program I feel very good better way to save the recorded files and is very practical to handle, it also Adacta to any audio equipment to record. Review collected by and hosted on G2.com.

What do you dislike?

I do not think it has anything bad so far Review collected by and hosted on G2.com.

Recommendations to others considering the product:

enhance colors format and expand the capacity enhancement sounds. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

el programa a crecido en la forma de mejorar las voces, eso ayuda mucho al momento de grabar. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Housing center for first party data, ability to run 3rd party data through Review collected by and hosted on G2.com.

What do you dislike?

Terrible customer services makes usage of product difficult Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to tag your creative, AAM is useless if you run without Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ability to track overlap, see how users react to ads Review collected by and hosted on G2.com.

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AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to customize reporting and review data in multiple formats. It's great that I can pull insights across a variety of metrics to further rationalize decisions. Reporting exports quickly and the raw data format allows either the user to pivot it or use a pre-pivoted template. AAM also allows the user to look at several different types of data including overlap, audience insights, performance, etc. Importing client data can easily be compared with 3rd party data for the purpose of analyzing or rebuilding so that the user can export to other platforms and media providers. There has also been recent improvements that visualizes the overlap data in a series of bubbles that generate a quick snapshot of what the data represents. Overall, the reporting is one of the largest advantages to AAM. Review collected by and hosted on G2.com.

What do you dislike?

There are several limitations with regards to splitting cookie pools and mobile usage. It would be great to have Adobe randomize cookie pools or data segments and split into equal groups. This would be a much cleaner, efficient way to test media platforms against each other. Currently, there is no workaround to solve for this either. Regarding mobile, one cannot measure uniques accurately and thus analyzing this channel is inefficient. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take the time to go through the training, it helps to unlock all of the features and gives users full benefit of the product. It's also best to have a question or problem in mind before exploring aimlessly, it'll often lead to various different insights otherwise. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've solved for a way to compare the reach of different media partners by pulling overlap reports against each other and against custom 1st party client data segments. This has saved investment and time by not duplicating efforts across media plan. Review collected by and hosted on G2.com.

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UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Extremely beneficial to publishers to manage audiences. It identifies, quantifies, and optimizes high-value target audiences, which we then can offer to advertisers. Review collected by and hosted on G2.com.

What do you dislike?

They are expensive for all of their products. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

audience management Review collected by and hosted on G2.com.

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CM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Easy integrations to dsps, data access through the new marketplace Review collected by and hosted on G2.com.

What do you dislike?

could use some improvements around mobile Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

a data hub Review collected by and hosted on G2.com.

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CM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across multiple data sources was definitely a value add for us.I like the fact Adobe own DoNotTarget where users can opt out, this is understandably important for some clients due to privacy concerns. You have a great deal of flexibility when creating segments (based on variables and behaviors), more so than other tools. Dynamic Tag Manager made deployment easy. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard is quite simplistic but it does what it essentially all you would expect. Integration took longer than expected even after following the user guide. I do not have any real dislikes. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Audience Manager can certainly add value when combining multiple data sources on and offline. Bear in mind you will need to be a Target customer as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been able to keep user profile data up to date and manage expiration of data from multiple sources (via TTL values). Segmenting across multiple data sources with a lot of flexibility has been very powerful. If you make use of 1st, 2nd and 3rd party data you will see the benefits in using Audience Manager. Essentially a main benefit is delivery ad content faster. Review collected by and hosted on G2.com.

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CM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Security features, Easy to use, Easy to circulate, Record Maintainnance Review collected by and hosted on G2.com.

What do you dislike?

Need to add more Security features. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

easy to circulate , very much suitable for our cloud system & eco friendly. Review collected by and hosted on G2.com.

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Director, Digital Media
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Adobe Audience Manager is a best of class DMP that is a highly dependable, independent, solution for activating 1st, 2nd, and 3rd party data onsite and in paid media. Review collected by and hosted on G2.com.

What do you dislike?

Though Adobe is continuously improving the product, some areas that need improvement are reporting and the user interface. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've seen meaningful media inefficiencies and improved ROAS for clients that have harnessed a DMP such as Audience Manager. Review collected by and hosted on G2.com.

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Vice President, Audience & Analytic Solutions
Publishing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The ease of integration especially if you are already a Site Catalyst client; takes advantage of all the structure that has been already put in place. Review collected by and hosted on G2.com.

What do you dislike?

The inability to build and target audiences on mobile at scale. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to target audience irrespective of what property they are on or what content they are consuming. Review collected by and hosted on G2.com.

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AB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Integration with other adobe analytics products, capacity, reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike?

Some UI aspects could be enhanced, as well as increased visibility to aspects of cross integration. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating and leveraging useful audience segments. Ad sales self service is a big win for us. Review collected by and hosted on G2.com.

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Do you work for Adobe?